406 - Client Retention Q&A + my Black Friday Deals

I’m sharing the replay of my recent Live Q&A session where we dug into all things client retention, communication, and keeping your web design business running smoothly… even when outages hit or the unexpected happens.

You’ll hear me break down some of the same strategies I taught at the recent Circle Summit — including how to set boundaries, create repeatable touchpoints, and turn one-time clients into long-term fans.

And since we’re heading into Black Friday, I also walk through this year’s Web Designer Pro® deals, including some really solid bonuses to help you level up going into 2025.

We cover:

• personal welcome videos that set the tone
• launch packs that turn go-live into referrals
• 30-day post-launch buffers to reduce scope creep
• monthly reports to stay top-of-mind
• A/B/C client segmentation for holiday outreach
• the “website is never finished” mindset
• SOS plans for Squarespace and Webflow clients
• calm scripts for handling outages + tough conversations
• shifting from designer → strategist
• what’s new with Divi 5
• security basics and support plans
• Black Friday offers worth sharing

👉 2025 Black Friday Deal – 25% OFF Annual Plans on Pro!

Courses Tier:
Usually $499/yr → now $374/yr

Personalized website strategy audit (10–15 min Loom video)

https://member.webdesignerpro.com/checkout/course-access?coupon_code=BF2025

Community Tier:
Usually $999/yr → now $749/yr

Website strategy audit plus a 30-min 1:1 with me

https://member.webdesignerpro.com/checkout/community-access?coupon_code=BF2025

Offer good through Cyber Monday, Dec 1 at 11:59pm ET
Valid for Courses + Community tiers
Audits + 1:1s delivered December–January

Watch the replay here on YouTube!

Episode Transcript

Josh Hall (00:00):
Hello and welcome in, my friends, into the November
2025 QA session.
I will be live for a full hourup until 3 p.m.
Eastern to answer any questionsyou guys have.
I figured today we could focuson client retention.
For those of you who were thereyesterday or maybe knew about

(00:24):
it, yesterday I spoke atCircle's Future of Online
Community Summit.
And my talk was specificallyabout member transformation and
retention.
This is largely what I've uhlearned about as a web designer
for a long time and then uh as acommunity builder, which both
of the strategies translate.
So everything I do in WebDesigner Pro to retain members

(00:47):
are the exact same strategiesthat you can apply to your web
design business.
So it was such a good sessionand so many good questions.
But my my QA session was onlylike 15 minutes, which, if you
guys know me at all, um, we'rejust scratching the surface
there.
So I wanted to dedicate a fullhour to this.
So I will answer otherquestions you have as well, but
I figured the focus could be onclient retention.

(01:10):
So welcome in.
I didn't promote this QA toowell.
It kind of snuck up on us witheverything going on uh with my
family right now, uh, with mydaughter recovering from a
recent surgery.
So life is still a bit crazy,but uh, I expect a smaller QA
session, but a vibrant one.
So speaking of that, jump inthe chat, say hey, and if you're

(01:32):
new here, well, I'd say what,everybody, if you'd like to jump
in the chat, let us know whereyou are joining from.
And then if this is your firsttime here, welcome in.
The uh the YouTube waters arewarm here on the live sessions
for QA.
So there is no wrong question,there is no bad question.
I will be happy to answeranything that's on your mind.

(01:52):
And again, we'll lead off withsome retention strategies and go
from there.
But jump in the chat.
I'd love to know who's joiningus live.
And then I posted this in thedescription because I've been
asked about this the last week alot here.
Uh, I am doing a Black Fridayoffer for Web Designer Pro this
year.
It is 25% off the annual plansfor the courses and community

(02:18):
tier.
Below in the description, allthe details are there, including
the links.
So all you have to do is ifyou're interested in getting all
my courses, you can get 25% offthe annual plan.
Or if you would like to jointhe pro community and you'd like
to have lock in a year accessto all the community features,
which includes all of mycourses, all of our upcoming
calls, our group challenges, ourguest trainings, and a chance

(02:41):
to be able to get a ticket forour upcoming pro con event for
2026.
I would join the communitytier.
So all the details for that arebelow.
So jump down there and jump onin.
If you have been I and WebDesigner Pro, if you've been on
the fence, now's an amazing timebecause you can lock in access
for 25% off for an entire year.
All right, guys, post yourquestions and let me know where

(03:04):
you're joining us from.
Good to see everybody hereagain.
Jump in the chat.
I run the um the chat herethrough eCamm, and I know
there's usually a delay.
So this is what you should doright here.
If you have a question, post itin the chat.
And if you would put a cue infront of it.
Um, as the chat gets busier andbusier, it's just kind of hard

(03:27):
for me to keep up with it.
So that just tells me that it'sa question, and I will do my
best to get to all of those inthe next hour.
So again, I think there's adelay here.
Um, so I'll wait to hear fromyou guys on number one, where
you're based out of, whereyou're joining us from, and
number two, a question.
So let's talk about clientretention here for a minute,

(03:48):
because as I mentioned, mypresentation at the Circle
Summit yesterday was all aboutretention.
And I tell you what, let's dothis.
What do you guys think mynumber one favorite client
retention strategy is?
Post it in the chat.
Now, some of you who have beenthrough my business course or if
you've been a member of WebDesigner Pro, you might know

(04:10):
this already.
But let me know what you guysthink.
What do you think is myfavorite um retention strategies
for clients?
Post in the chat and let meknow what you think it is.
No wrong answer, no bad answer,but I want to hear from you.
I want to hear where your guys'heads are at with uh with
client retention.
So jump in the chat and let meknow.

(04:33):
I'll give it a minute here tohear from you, and then we'll go
from there.
And again, if you just joinedus, welcome in.
I didn't promote this Q ⁇ Asession well, so we'll probably
have a uh a smaller group today.
But that is all good with me.
Is everyone multitasking or isthe chat not working?
Because I'm not seeing anythingcome through yet.
I guess I should probably makesure everything is working

(04:56):
correctly.
Do you does somebody want tojump in the chat and let me know
that uh everything is goingthrough alright?
Because usually the chat ishopping pretty quick.
While those are coming in, ifcurious, I'll tell you.
I'll just tell you why that'sall coming in.
My number one strategy is ah,there's Stacy.
Good to see Stacy here.

(05:17):
Stacy says buildingrelationships.
Yes, that's a big one.
Definitely with clients,because with web design clients,
unless your business has ascale, the deeper you can go
into relationships.
And the more you give a feelingof clients viewing you as like
their web designer, the betterthe retention strategy is.

(05:40):
But I'll share my number oneretention strategy, and it
actually starts with the firstimpression, and that is a
personal welcome video.
Now, I've been doing personalwelcome videos from members of
Web Designer Pro for over fiveyears.
Every new member that joins inthe coaching or community tiers
to where I have DM access withthem, I send a personal welcome

(06:04):
video.
And it has been a game changer.
Like a lot of members who havebeen in the community for five
years have said they still thinkabout that first personal
video.
Because ask yourself this like,when's the last time you joined
a course or a community oranything online?
And the leader, the like thefounder or the the head honcho

(06:26):
sent you an actual personalvideo?
Probably never, if any.
Like if it if it was the case,it's probably very, very rare.
So, whatever you can do todifferentiate yourself from that
first impression, that plantsthe seeds for the retention
ongoing.
Like, I can't stress howimportant first impressions are.

(06:48):
And if you think about thatfrom just a human perspective,
just about relationships, whenyou meet somebody, whether it's
your wife, your spouse, yourpartner, whatever, or if it's a
close friend, you could probablyremember your first
interactions with them.
Like, first impressions arehuge for a reason.
So that translates to thebusiness world as well.

(07:10):
So I really want to encourageyou guys to focus on and think
about first impressions.
My favorite tip is apersonalized welcome video.
I use Loom and I do them thatthey're usually one to two
minutes.
And it's just like, you know,Stacy, I would say, like, hey
Stacy, welcome into Pro.
So excited to have you here.
I might check out your websiteand say, I love what you're up
to here.

(07:31):
I got some ideas, but I want tohear from you on what your
goals are.
And then any questions orchallenges you have, I can give
you some insight to get yougoing.
And those that little hit, likeonce a week, depending on how
many clients you're getting, youshould be able to manage that,
goes such a long way withretention.
So that's a big one.
And to your point, Stacy, thatstarts the relationship

(07:51):
building.
So if you guys just joined us,welcome in.
Um, does anyone want to okay?
Let's do this.
Since we're focusing on clientretention right now, uh, let me
ask you what is your favoriteretention strategy?
I I mentioned mine, which isthe personal welcome video.
And as a web designer, by theway, there's a few different uh

(08:14):
parts of the journey on whichwhen you can do this.
I would actually recommenddoing it right after they pay or
as soon as you can after theyactually pay, because you're
probably going to have anautomated onboarding sequence,
or at least you should.
And you can have some resourcesthere, but I would follow up
with just a quick personal hey,welcome in client.
I'm so excited to work withyou.
I just wanted to pop in to sayI'm really excited to get going.

(08:36):
Other details are being sent aswe get going here, but I just
wanted to say I'm really firedup to help you and your website
and your business, and I'mexcited to be your partner here
with your online presence.
If you do that, just like I dowith people who join Web
Presenter Pro, you build thefoundation of your retention
strategy.
So that's how I would do it.

(08:57):
So let me hear from you guys.
Jump in the chat.
Let me know your favoriteclient retention strategy.
And if you don't know any, thenthis is a great QA session to
be on, because that's what we'regoing to talk about today.
And of course, I will be downto answer any other questions
you have as well.
But let me know, jump in thechat.
It's a little quiet here today,so you might be multitasking.

(09:20):
Come back to me if you are.
Jump in the chat house, havesome fun today.
Generally, the live QAs tend topick up some steam.
And again, I didn't promotethis one very well.
Just with everything going on,this one snuck up on us.
So I will answer any questionsyou guys have.
So, what is your favoriteretention strategy?
Or if you don't have one yet,what do you uh think is one you

(09:46):
should focus on?
Jump on in the chat and let meknow.
And then as you guys havequestions, jump in the chat and
then put a cue in front of yourquestion and I will bring that
up live and answer.
So if you just joined us, Stacyhad mentioned that building
relationships uh was what sheguessed is my number one

(10:08):
retention strategy.
And yes, the start of buildinga relationship is a personalized
video.
And while you guys have somethoughts coming in, I'll give
you a few ideas to prompt you.
But I want to know what is yournumber one retention strategy?
There are a few.
The personal video, personalwelcome video is a big one.
Another one is actually, well,trying to think of a fun kind of

(10:33):
priority.
As far as a retention strategy,probably my second favorite
would be a letter that ishandwritten or hand-typed if you
have chicken scratch like I do.
And it is a Christmas letter.
I for years wrote letters to mytop clients.
Um, I recommend segmenting yourclients into three categories:
A's, B's, and C's.

(10:54):
So A clients are like they'rethe awesome ones that you do not
want to lose them.
B clients are good clients, butum, you know, they may not be
like the, you know, your topclients.
And then C's are clients whereit's nice that they're around,
but if they were to leave, itwouldn't be that big of a deal.
So I recommend sending lettersto your A and B clients.

(11:15):
And if you want to do somethingspecial for your A clients,
like a gift or a personal videoor whatever that would look
like, go for it.
And now that we're gettingclose under the holidays, this
is a perfect time to think aboutthat as you move forward.
I talk about this in both mybusiness course and my
maintenance plan course, butsend a letter or a personal gift

(11:37):
to your best clients beforeChristmas.
Those will plant some seeds inthe new year as well.
Hey Melissa, she says, teachingclients at their website is
never full finished.
Uh conversion and optimization,uh, but this is a bit of uh
this is a bit hit or miss.
Yeah, that can't, so I guessthat would be more of a it is a

(12:04):
retention strategy in the way ofa almost like an upsell.
Um so absolutely that's aretention strategy.
Because as we know, as webdesigners, a website is never
done.
So absolutely, the fact that awebsite is never done means that

(12:24):
it is a it's a built-inretention strategy.
Now the key is I talked aboutthis in uh my circle
presentation, and actually letme pull up the slide, and then I
have a slide I just want toshare with you on this real
quick because I think it'sreally important.
This is huge for the umcommunity world, but this is

(12:49):
also equally important for webdesigners, and it is this right
here.
Hopefully you guys can see.
I don't know if you can seethis here.
Oh, is it not showing?
It may not be showing the uhthe right window here.
Hold on a sec.

(13:10):
Oh, that's weird.
Well, I'll tell you what, I'lljust tell you.
It is to give the feeling toyour clients that you are their
web designer.
So, what I've learned inbuilding Web Designer Pro is one
of the best retentionstrategies is to get members to
a place where they feel like WebDesigner Pro is their
community.
And I see it.

(13:30):
When members turn a corner tostart saying my community, Web
Designer Pro, they feelownership and they feel like
they're in it for the long haul.
And for your clients, you'reabsolutely right.
Melissa and saying that awebsite is never finished, so
there's already a built-inmetric there of retention.

(13:51):
But your job and all of ourjobs as web designers is to make
sure that we are our clients'web designer for as long as
possible.
You know what I mean?
Because technically, yes,there's retention because the
website is never finished, butit doesn't mean that they'll
stay with you.
So I love that you're into CRO.
That's uh conversion rateoptimization for those who don't

(14:11):
know.
So heck yeah, Melissa, keepgoing with that.
And any anything you can do tocontinue to make the experience
so good that clients say, Whywould I leave Melissa?
Like she's the best, she'spunctual, she communicates so
well, she does great work, um,she cares about us.
You're gold.
There's oh, I just let the catout the bag.

(14:34):
There's all the retentionstrategies right there.
Care, competence,communication, all those things
are key.
Hey, Andre, good to see you.
Thank you so much, Andre.
Yeah, my daughter recently hada major surgery just a month
ago, but she's doing absolutelyincredible.
Those of you who follow me onsocial media or Web Center Pro
members, you saw that.
Uh, but she's doing awesome, soreally appreciate that.

(14:57):
Andre said, would have beenhere at the start, but YouTube
did not alert me.
Oh, dang.
Yeah, I don't for anyone whodoesn't know, you can click the
uh alert icon and it shouldremind you unless there was uh
an issue of some sort.
And Andre is from Italy,Norway.
Awesome.
First time live.
Well, welcome in, Andre.
Hey, if you have any questionsabout client retention, let me

(15:20):
know.
Drop them in the chat, and Iwill get to those.
Melissa says, I send a client'sa launch package, uh, sweets
and handmade gift in the post.
That's awesome.
So, one thing I'd recommenddoing, Melissa, depending on how
many clients you have, is do itagain in around Christmas.
Because if you do a launchpackage, that's great.

(15:41):
And, you know, if you'relaunching a site between now and
Christmas, don't worry about anadditional one.
But if you launched a sitethree years ago, that Steam
probably has worn off a littlebit.
And with doing CRO services,you're probably top of mind in
some capacity.
But I would follow up and makesure there's an annual like hit

(16:02):
of that awesome touch point tokeep that relationship going.
So might be time to do that.
I wouldn't do so it wouldn't bea launch package, it would be a
I mean, it would be a retentionpackage, basically, what we
would call it.
Um what we what you could callit is more of a like thank you.

(16:23):
It's it's just a thank you.
It's a and again, I I actuallywrote letters on this.
I actually sent like I typedout letters that were really
heartfelt and personalized toeach client.
And I only did those to my topclients, so I was generally
sending anywhere between 30 and40, um, which took some time and
I actually mailed them out andsigned them and everything, but
um, you know, it was manageable.

(16:44):
But for you, if you want to dosomething similar, or if you
want to go with the sweets andhandmade gift, I mean, you know,
if it's for your best clients,I would go that route.
You could do letters for Bclients, you could do letters
plus a gift for like A clients.
That's probably what Irecommend.
Good stuff, guys.
Well, welcome in.
If you just joined us for thisQA session, we are talking

(17:06):
client retention strategies.
So jump in the chat and let meknow any questions you have
about retention.
And I guess I should probablysay if if you don't if you
haven't thought about retention,it's understandable, especially
if you're early on in yourjourney, because typically

(17:28):
you're just in hustle mode.
You're just trying to getclients and trying to get
referrals.
So retention is like the lastthing in your mind because you
generally need cash flow and youneed projects.
Um, we have a commercial herein Ohio called Um I Need or What
is it, 877 Cash Now?
You need cash, you need it now.

(17:48):
So you're kind of in that mode.
And then eventually you realizeshoot, I don't want to just get
a new client and have themdisappear.
I want to keep them comingback.
And in web design, there's alot of ways to do a myriad of

recurring revenue (18:01):
website maintenance plans, website
support and care plans if you'renot using WordPress or
WordPress, growth plans, SEOpackages.
You could do any sort ofongoing strategy, um, which
could involve getting into likeemail marketing if you're doing
email marketing or contentcreation or any sort of digital
marketing around that.

(18:22):
A lot of web designer pros areactually looking at doing almost
semi-coaching communities fortheir clients.
Like Eric, the CEO of my agencyin transit, um, he actually
does a weekly now, it'sbasically a coaching call for
clients.
So he's really stepping intolike more of a digital marketer
role for clients.
And I'm actually going to bespeaking at one here as kind of

(18:44):
a guest as the founder of theagency.
So those are some things toconsider when it comes to
retention because it's a heck ofa lot easier to make more money
and to be more profitable whenyou don't have to sell to new
people all the time.
It's the classic rule inbusiness that getting a new
client is 10 times moreexpensive than just getting a

(19:06):
current client to pay you forsomething else.
And it's all about retention.
So hope that gives you guyssome prompts and some ideas.
Jump in the chat, guys.
I know we have a small grouptoday.
It was a uh an ill-promoted QAsession, but that just means
we've got time to answerquestions without having to rush
through them.
So, questions on clientretention.

(19:27):
Any questions on clientretention?
If you guys have questionsoutside of that, I'm happy to
answer those as well.
But I will wait to hear fromyou.
I want to make sure I get itall get to all of them here.
Anyone just joined us?
Welcome in.
The focus today is on clientretention.
Um, I did post the detailsbelow.
I have been asked a lot aboutthis, but I am doing a Black

(19:50):
Friday offer.
The details are below.
The offer is 25% off annualplans for my community web
designer pro in the courses orcommunity tier.
So the pricing and the detailsare below.
You can lock in that rate for afull year.
So if you've been on the fence,now is an incredible time to
join.
And there's some bonuses too,because if you join the courses

(20:11):
tier during Black Friday, I'mactually going to do a
personalized website strategyaudit for you.
I will look over your stuff,get some questions from you, and
I will send a 10 to 15 minuteaudio, uh video and audio Loom
uh audit.
And then for those who want tojoin the community, you will get
a 30-minute one-on-one with me.
So you will get a coachingsession that I normally reserve

(20:32):
for my coaching tier student uhmembers of Pro.
And that is a bonus for thecommunity if you'd like to lock
in a year of that.
All the details below.
Hey Jennifer, good to see you.
How would you deal with aclient who tells you that you
will be the downfall of theirbusiness when running into tech
issues?
Um, I guess it depends on whatthe tech issues were.

(20:53):
If it's an e-commerce site, andI mean, the re so here's what I
would say, Jennifer.
I would tell them, um, do youfeel the same way about
Cloudflare?
Because Cloudflare went downyesterday and how many millions
of sites were down, Chat GPT wasdown, um what else?

(21:15):
Canva was messed up for awhile.
Like there was a ton ofwebsites down.
So I would let them know.
Look, if it is something thatwas a fault on your end,
Jennifer, then I would own up toit absolutely.
Like if there was a plug-inissue that you didn't get to, or
you're not keeping things up todate, or if you broke the email
because you didn't go throughmy DNS course yet and you don't

(21:35):
understand pop versus IMAP andDNS records, then absolutely I
would say that was that was onme.
That was on me and my team.
I take full ownership.
But I would let them know techissues are a part of being
online.
So for example, and I don'tknow this person, they don't
sound uber smart.
So what I would tell them, youhave to simplify it for them if

(21:57):
they're telling you this, butbecause you're probably dealing
with a very simple person onthis, just judged off of them
saying you're the downfall oftheir business, they're either
simple or emotional.
So we need to tackle both.
Here's what I would say I wouldtell them, like, do you drive a
car?
If you drive a car, you'regonna have issues, you're going

(22:18):
to have issues.
So the tire tires are gonna gobad, you're gonna need
maintenance, and no one is afault of that unless somebody
runs into you or if you run intosomething.
So it's kind of like that.
If you have a website, ifyou're using tech, you're going
to have issues.
So I hope that helps, Jennifer.
And this is all dependent on ifthis was actually an issue on

(22:40):
your end, or if it's just, youknow, if the hosting was down or
if it was because of Cloudflareyesterday, there's nothing you
can do about it.
Um, so yeah, that's what Iwould say.
And again, you'll handle itbetter.
I'm not talking, I wouldn'ttell the client like you're
being a freaking idiot.
But uh, you know, nine timesout of ten, there may be a time
where I say that, but um, you'llhandle it right.

(23:02):
But uh also you can fire them.
If you don't need them, firethe hell out of them.
Get rid of them.
You don't need that.
You have plenty enough goingon, Jennifer.
You don't need that in yourlife.
So let me know if that helps.
Steven, hey man, good to seeSteven in the house.
What would you suggest tosomeone who has left the
business for a two year for twoyears um and is looking to get

(23:22):
back into it?
It's still very up to date onAI tools, etc.
Well, the good news is, Steven,there's actually never a better
time to get into web designbecause things are changing and
moving so fast that it almostdoesn't matter.
Um, I mean, the reality is likeI it's overwhelming in a sense

(23:42):
of things are changing so fast,but it's also it just means that
the the playing field is alittle more leveled.
Meaning there are Web DesignerPro members we've seen who are
brand new, like less than a fewmonths in business or even just
a year or two, and they are likeexcelling, particularly in
certain areas.
Like they just they're divingheadfirst into one thing and

(24:05):
they learn it really well, andsuddenly they're like an expert
in it.
Whereas we talked about thisyesterday at the Circle Summit.
When there are people who arein their business for years and
decades, those of you who havebeen doing this for a long time,
you I'm guessing you probablyfeel the same with me, which is
like, God dang it, I don't feellike learning a new tool.

(24:26):
Like, I'm just trying to keepup with my current tool stack.
So um, it's actually totallyfine, Steven.
Like, there's really, I mean,you can get caught up on stuff
pretty quick.
I mean, this is one of thereasons we have my community web
designer pro because we're alltalking about tools and the
latest on AI.
So if you guys have been on thefence and you want to join my

(24:49):
awesome world of web designers,the Black Friday offer is below
for you.
I'd really recommend lockingand access to the community tier
because it is a huge, hugediscount instead of going month
to month.
Um, and that is a major part ofwhat we do.
Like we're helping each otherstay up to date on stuff.
So that's one thing I wouldrecommend, Steven.
Obviously, I hope to see it inWeb Designer Pro, but at the

(25:11):
very least, find a web designFacebook group.
Even though it's not acommunity sense, it is a good
place to keep tabs on tools.
And I do that as well.
I'm a part of a couple Facebookgroups for WordPress.
One is called the Admin Bar.
It's one of the biggest groupsfor WordPress.
I founded a group called DiviWeb Designers that I'm still
active in.
I actually am more of a creeperthere just because I just like

(25:32):
to see what's going on on atscale with some of the tools,
particularly Divi, because I useDivi and Divi5.
So those are a few things Iwould do.
Um, but yeah, Steven, don'tdon't let that scare you.
I mean, the reality is in twoyears, the only new tools that I
have personally added into themix is Chat GPT.

(25:53):
There's no other AI tools I'mpersonally using.
Um, and I'm a simple tool guy,but that's literally the only
one that I'm like actively usingon the regular, aside from
playing around.
Um, so yeah, it's all good.
You're totally fine, Stephen.
I hope that gives you someencouragement.
Um, don't let the dream diejust because you stepped out for

(26:14):
a couple years.
I get it.
Jennifer says, Thank you.
There's a lot more, of course.
I'll probably bring it up inthe coaching community.
Awesome, Jennifer.
You say, Yeah, I figured, youknow, there was there's
certainly more to it, but um,but yeah, I mean, yeah, I the
there's really when a clientblames you for any sort of
issues, the two I guess the twoum pathways of that are like,

(26:39):
oops, yeah, it was me.
I, you know, I broke the emailor I broke something or we
didn't do an update, or it's outof our hands.
And you know, we do what wecan.
We try our best, but is hegonna call the is that client
gonna call the hosting companyand say you've ruined my
business because it went down?
Maybe.
I mean he could call Cloudflareif they wanted to.

(27:01):
So yeah, yeah.
Let me know, Jennifer.
I want to hear more on that.
Thank you for your advice, saysSteven.
Awesome.
Big into Divi and WordPress,they were my go-to when
designing, use chat GPT everyday for work.
Awesome, Steven.
So we're in the same camp, man.
Now, the only change with Diviis in the past two years, Divi5
has been built and is now inbeta.

(27:22):
So I will say for fellow Diviusers, Divi5 is good to use on
live sites if they are a simplesite.
And by simple, I mean not awhole lot of other plugins or
add-on uh you know widgets orfeatures or functions.
There are still a lot ofcompatibility issues with Divi5
and other tools.
So uh, for example,WebdesignerPro.com is Divi5.

(27:47):
Josh Hall.co is still usingDivi4 because I'm running
WooCommerce over there.
I've got a lot of plugins, abunch of different
functionalities and featuresthat have been in the works
since 2017 when I launched it.
So uh I am sticking with Divi4until 5 is like super, super,
super stable on that one.

(28:08):
Yeah, but that that would bethe only thing you've probably
missed, Stephen, is just theDivi5 updates.
But um uh I do plan to onceDivi5 is a little further along,
I plan to revamp my Divi coursefor Divi5.
Jennifer said, I'd rather nothold responsibility for the
success or failure of someone'sbusiness, regardless, totally.

(28:29):
Uh, I also don't want to windup in a lawsuit.
I'm worried about this withthis client.
I guess, yeah, it depends onwhat happened, you know, like is
there fault on your end,Jennifer?
That would be the question.
I know this could open up a canof worms, but um it is, yeah,
you know, and I felt this as aweb designer too, where it's
like because a client ispersonal to you, and I'm talking

(28:52):
to everybody here, it's alsopersonal when things don't work
out.
Like I remember I had a client,it was he was like a new
auctioneer, and he paid me 2,500bucks for a website.
It was like a one-page website,super easy to work with, great
guy.
And I think he closed up and hejoined our maintenance plan.
I think he closed up shop inunder a year.

(29:13):
And I couldn't help but feellike was it me?
Was it the site?
Did the site suck?
I didn't think it sucked.
I it was like a lot of otherauctioneer websites I did, but I
had to come to the realizationthat it doesn't matter how great
your work is for a website ifif you're not their business

(29:35):
coach or they're not marketing.
Like you can have the best,highest converting website in
the world.
But if your client isn'tmarketing and driving traffic,
it's not going to do anythingbecause there's no traffic.
So I know that's why a lot ofyou are doing more traffic based
services for with growth plansfor clients.
So that's an area of it too.

(29:57):
It's like you can really onlyWorry about the lane that you're
in in someone's business, it'stheir business.
They can't cast blame on awebsite if it's again, unless
it's like all their sales arecoming from online and the site
is just not working.
But if it's back up, then evena day of sales lost or

(30:19):
something, yeah, that mightsuck, but it happens when
hosting goes out or when serversgo down or when Cloudflare
messes up.
So um yeah.
I imagine, Jennifer, it is notall your fault based off of what
I'm hearing here.
Well, good to see everybodyhere live on the YouTubes.
Welcome on in.

(30:39):
We are talking primarily aboutclient retention, although I'm
down to answer any questions youguys have.
So jump in the chat.
And if you would, as we startgetting more chatter in the
chat, if you put a cue in frontof your question, that will let
me know that it is, in fact, aquestion, and I will get to it
just like Matt did.
Hey Matt, good to see you.

(31:00):
Uh, hell of a beard, Matt, fromwhat I see in the picture.
Do you think decent qualityone-click AI websites will
arrive?
What happens to the role of theweb designer when and if they
do?
Um, AI so far is okay, and I'mbeing generous by saying okay as
like a starter template, butman, oh man, have I still not

(31:23):
seen a tool that's like, wow,that was really good.
Um, I think it's gonna be along time for that, particularly
because if you think about AI,and this is more as just a
whole, and I'm talking all AI,chat GPT, perplexity, claw, all
of it.
Most of these systems arereally a cheerleader.

(31:44):
Like I'm sure you guys haveused Chat GPT, and then you just
if you ask it for coaching andadvice, it just doesn't stop.
It just will keep on randomrambling and just keep on going
and going and going.
And you don't really, it's nota coach, it's not somebody who
knows your situation really welland is going to tell you like
this is not a good idea.
It may give you somegeneralized pros and cons, but

(32:05):
it acts as primarily like acheerleader that just keeps on
going and going.
I foresee AI builders forwebsites being similar.
I don't know if I think it willbe okay as a starting point,
but it's really all about theprompts and it's all about how
well they know a customer and aclient.
And what that really gets downto is like how well a customer

(32:27):
and client can get their messageacross to AI.
I mean, quite frankly, one ofthe one of the like hardships of
web designers is to get allthat information just person to
person.
And we have strategies in proin the business course to help
you with client, you know,content collection and client

(32:50):
communication.
But depending on thepersonality type you're working
with, that can be very tricky.
So imagine sending, you know,think about one of your most
difficult clients that they'rejust like, I just don't know
what I want.
Can you imagine them workingwith AI?
I think, Mark, that is whatwe're gonna see a lot of when
these AI builders start to cometo market more and more and more

(33:11):
broadly.
I think it's gonna be a shitshow, quite honestly.
Um, and that's putting itlightly, excuse my French.
So, what will happen to therole of web designers even when
they do?
I do think we have toacknowledge that AI is here and
it's going to intrude actualwebsite designs, particularly, I
think, more low-end designs orproductized designs.

(33:32):
But I think the role of a webdesigner over the next five
years in particular is going tobecome much more, I think it's
going to move from being more ofa developer and a designer to
some extent to more of a webstrategist.
Meaning, I really encourage allweb designers, everyone here

(33:52):
live, everyone who hears this,this is something we talk about
in Web Designer Pro, but startthinking about how the website
that you build and you maintainand you help your clients grow
with is part of the kind of likelarger aspect of their
business.
Doesn't mean that you need tobe a digital marketing agency,
but I would start to think ofyourself, Matt, as more of a web

(34:13):
strategist.
And that way, if there is anoption for a one-click website,
quote unquote, even if it's astarter point, you can still use
it.
And it's just a part of yourworkflow.
It just makes it easier to spinup a site, to get the bare
bones up, and then you go inwith all the copy, with all the
custom design, with all the backand forth with your clients,

(34:34):
the UX, the user experience, theadd-ons, like lead magnets,
email marketing, if there'sstores.
I mean, all these things areyou're as web designers, I don't
think we understand how manytools we have to work together
on a website.
And that's where I think AI isnot going to be able to touch us
for a very long time because AIis going to need API keys for

(34:56):
all these different tools.
If it wants to put a WordPresssite together with Divi and
WooCommerce and five differentplugins and a calendar and a
custom PDF form for like packageslips or whatever it is, and a
forum of some sort, or all thesedifferent things.
Like, how is a client going totell AI to get into all these

(35:17):
different platforms and linkthem together?
It's the full picture of webdesign that is, I think, not
being seen by folks who areworried about AI taking over.
It's like technically, yes, itcould take over like spinning up
a website in a few minutes.
Is it going to be pretty junk?
Probably.
Very simple?
Probably.
But it's all these otherpieces.

(35:38):
And then it's just strategy.
Like we're not, we haven't eventalked about SEO or conversor
rate optimization or ongoingwork.
Like all these things, I thinkwe're safe for a very long time,
Mark.
Or excuse me, Matt.
But to your point, I do thinkit's important now than ever,
especially when clients askabout this, to say, I'm not just
a web designer.

(35:59):
I'm truly a web strategist.
Like I help you build yourbusiness online.
The website is the hub.
It's where all the marketingand traffic's going to go.
So there's a lot to this.
There's copy, there'smessaging, there's design,
there's SEO, there'saccessibility, there's privacy.
Are you kidding me?
Like, do you think an AI isgoing to be able to go into
Termageddon and get a privacyplan and fill the details and do

(36:20):
that automatically and then doall the accessibility?
There's all these things inthere.
Um, hosting, performance, youknow.
So let us all give credit wherecredit is due for us as web
designers.
So I hope that helps, Matt.
A little of both, and he isvery emotional.
Okay, Godspeed, Jennifer.
Um, yeah, I'd probably try toget the heck out of that one if

(36:41):
you can.
Hey, Mark, good to see you.
I had a three-month trialmembership, which I think is due
to renew tomorrow.
And am I able to take advantageof the Black Friday discount?
Yes, you can, Mark.
The details are below with thebecause I think you had there
was a there was a three-monthoffer to like get a discount for
three months for a specialre-ran over in the summer.
Uh, yes, you can.
You can use your Black Fridaydiscount.

(37:03):
Um, I think you're on communitytier, right, Mark?
So you can click that linkbelow and it should
automatically give that to you.
If you if it doesn't work, letme know, Mark.
Um, because the code is justBF2025.
So you can actually if thelink, if you click the link

(37:26):
below in the description andthat doesn't work on your plan,
Mark, just use code BF2025.
And then when you change yourbilling cycle, use that coupon,
and then it should automaticallyapply.
And as always, if that if yourun into any issues with that,
let me know.
Just email support atwebdesignerpro.com and we will
get you sorted, ASAP, and I willmake sure you get the uh the

(37:48):
Black Friday discount so you canlock in annual access.
And on the community tier mark,we'll get a 30-minute
one-on-one.
So I'll send you a littlewebsite strategy based off of
where you're at.
I'd love to hear about somechallenges or questions you
have, and then uh we could do aone-on-one here over the next
month or so to get you primedfor 2026.
That is a bonus for BlackFriday, guys.

(38:09):
So look in the descriptionbelow for your uh deals on that,
and you have a chance to getsome coaching from me.
Especially if we join thecommunity tier, we can do a
one-on-one.
Great questions, guys.
So pop in the chat, let me knowany other questions you have.
We're focusing a lot onretention today, but um as some

(38:31):
other questions have uh come in,we can definitely talk about
other stuff as well.
Going back to Matt's question,though, this is definitely an
understandable um not painpoint, but like because AI is in
every industry, we're not alonein this.
But um yeah, I I do think weneed to be vigilant to the fact

(38:53):
that like coding is is gettingeasier in some ways.
Um, not always the best.
Like an expert developer isstill an expert developer, but
AI is making some of those typeof things easier.
So large larger picture andmore of like the webmaster that
has to do with email.
I mean, we didn't even talkabout email either.

(39:14):
That's all, of course, is apart of uh a part of web design
as well.
Awesome, Mark.
Uh Mark says, been a littlestagnant.
My daughter's getting marriednext month.
Well, congrats to the daughter,Mark.
So stagnant.
That's what we'll talk about.
If you'd like to lock in annualaccess, we could talk about
getting unstagnant.

(39:35):
Um I would say here is myquestion.
I'll we'll start it here, Mark,and then hopefully we can
follow up on a one-on-one onthis if you go uh with the
annual plan.
But my challenge for you wouldbe to honest, and this goes for
everybody, if you feel likeyou're stuck or your leads have
run dry and you feel like thingsare just not moving as fast as

(39:58):
they were, there may be otherfactors for that, sure.
But uh I want to challenge youwith this question.
Uh ask yourself honestly have Idone all I can do?
Have I truly like you know usedall my energy towards getting
this thing to move again andgetting the numbers to go back

(40:20):
up and to the right?
If you can't honestly say that,then you just gotta keep
pushing.
You gotta double down on whatworks.
You might need to raise yourpricing depending on if there's
an issue with profitability.
Whatever worked before can workagain.
So do it again.
If it's in-person networking,if you have a YouTube channel,
if it's being a part of thechamber of commerce, whatever

(40:41):
strategy that has worked for youin the past, do it again and do
it more and do it longer.
Keep in touch with your currentclients too.
Remember, you don't need torely on new clients for new
business.
You can rely on old clients andcurrent clients for upsells and
for new services.
So I would say for you, Mark,maybe it's time to send

(41:02):
something to your clients andsay, hey guys, we're heading
into 2026.
Maybe your rates are changing.
You could lock in 2025 rates.
Maybe you want to do some sortof Black Friday offer.
And that was what we talkedabout in the last newsletter
that I kicked out on Sunday.
If you guys are not on mynewsletter, go to joshhell.co
slash newsletter and I'll sendyou the next one.
Um, actually, let me send thisto you real quick.

(41:26):
I'll share this with everybody.
Where did I bookmark this link?
Hold on a second.
Uh it is, if you guys want, Ithink it's in our newsletter
archive.
I just launched this, and bygolly, I forget.

(41:50):
I forget what the link is.
Hold on a sec.
Because we can bring up thatnewsletter with Black Friday
deals, and I wanna I want toshare with you guys my latest
newsletter, so let me look realquick.
Where the heck did I put that?
New newsletter page, isn't thatright?
Sorry guys, let me find thisfor you real quick.

(42:14):
How embarrassing when you don'tknow your own URLs, but once
you get to my point and you'vegot so many URLs out there, man,
is it hard to keep track of?
Where did I put that?
Might be under archive.
Let's see.
Sorry, you guys gotta watch mework here.

(42:34):
Is it newsletter archive?
Oh, there it is.
What is my business newsletterarchive?
There it is.
Alright, here we go.
So I'm gonna put this in thechat for you guys.
This is my newsletter archive,which you can get for free.
Obviously, I'd really recommendsigning up to my newsletter.

(42:54):
You will get all my emails whenthey come out live.
Uh, here is the newsletterarchive.
So what the archive has mylatest 12 issues.
So we just talked about thisone, which is our Black Friday
sale ideas.
So for anyone who is lookingfor a boost, if you didn't

(43:15):
happen to read my newsletterfrom last week, um, one is to do
some sort of sale or discount,but I don't always recommend
discounting your services as awhole.
You could do what I'm doingright now with my offer, which
is just to discount annual plansif you want to lock a client in
to like a growth plan or one ofyour services or one of your
products.
I would really take thisopportunity, especially in the

(43:37):
age of AI, to think aboutone-on-ones.
So I'm adding this into myBlack Friday deals.
Details below if you justjoined us.
But because we're in a worldwhere it's so congested, so
overwhelming, and there's somuch AI talk going on, the more
personalized you can get thebetter.
So consider offering aone-on-one as a Black Friday

(43:58):
offer.
Like maybe somebody joins orbuys something from you and they
get a one-on-one as a bonus.
Maybe it's it's maybe it'slimited in capacity.
And this could be a strategysession, it could be a console,
or it could just be an open,like a good time to reconnect
with clients.
Those can be put as bonuses.
You could sell one-on-ones as adiscount, or you could put
those as bonuses for somethingelse.

(44:20):
Again, like I'm doing annualdiscounts.
And then we have some membersof Pro who are actually raising
their rates at 26.
So they're actually duringBlack Friday and through
Christmas, they're reallyencouraging their clients to
jump on the projects now to lockin their rates.
So there are some ideas to helpuh with a cash boost for you

(44:40):
guys.
And the link is below to getall uh the latest dozen
newsletter issues.
Hey Russ, good to see you.
Let me take a quick drink andthen we'll get to some more
questions because they're comingin hot and they are good.
Russ, what does your follow-uplook like for clients after a

(45:01):
project is done?
Do you automate this somehow orjust set reminders?
So both, Russ, this is actuallyreally timely.
We just talked about this onthe podcast on episode, was it
403?
I want to say.
Definitely recommend going backto this one because we talk
about this in detail.
Yeah, 403, where we talk aboutautomating project management

(45:24):
because the offboarding is justas important as the project
management and the onboarding.
Um, and then in in Web DesignPro in my business course, I
have a whole lesson on movingforward.
So I'll give you the high levelof what I recommend doing
there.
One is to actually, was itMelissa earlier or who does the
launch pack?
Um, definitely do a launch packtype of situation when a

(45:48):
website goes live.
Don't just say, hey, yourwebsite's live.
See you later.
Make it exciting, make it anevent, a celebration.
Give them resources to sharethe website.
It's also a way to get clients,by the way.
So launch pack, and then youcan give them more moving
forward steps.
One thing I recommend doing isif you have a support plan or a
maintenance plan, you I wouldgive them 30 days of buffer to

(46:12):
do any updates for them on youwhen a site goes live.
And then they start theirmaintenance plan after 30 days.
And then you will be in theirears and in their eyes with a
monthly report, ideally, everymonth.
And then with an annual letteraround Christmas time, and then
ideally, hopefully you have anewsletter.
If at the very least, dosomething quarterly, but ideally

(46:33):
monthly, where you're justemailing clients, letting them
know recent client wins andother successes, talking about
what you have going on, talkingabout your products, if you want
to add a personal element toit.
All of those things, Russ, aregoing to help you uh with
retention, with this idea ofretention.
And those are all touch points.
So once it's done, launch pack,30-day window of any additional

(46:56):
copy updates or edits or issueswith the site, maintenance
plan, monthly reports, anewsletter of some kind, and
then an annual gift.
That's kind of the bareminimum.
Sounds like a lot, but we'relooking at a year of all that.
So that's what I'd recommenddoing.
Melissa, what kind ofmaintenance plan would you give
to someone who is not usingWordPress and uh do not need to

(47:16):
look after the hosting usingSquarespace, Webflow, or Framer?
So, what we have in WebDesigner Pro is something called
SOS Plans.
This was actually a member ofmine who uses Squarespace has
this.
So when you join Web DesignerPro in the community tier, you
guys will get access to not onlyall my courses, but I have uh

(47:39):
playbooks, which are basicallylike they don't really fit into
a course.
Uh they could, but they're kindof like a standalone thing.
So it's actually the firstplaybook I created, which is are
these SOS plans.
So what these are, Melissa, uhit stands for strategy,
optimization, and support.
So number one, you can have anSOS plan.

(48:02):
There's some examples here,like Eleanor has on her site.
We'll look at that real quick.
So this she's a Squarespacedesigner, web designer pro
member Eleanor.
She's freaking awesome.
She has SOS plans thatbasically cover um a few things
with what she's doing, like forongoing.
So website enhancements,support, and then hourly rate.

(48:24):
And you can frame this in adifferent, a couple different
ways, but um what we found thatworks really well for
Squarespace, Webflow, and otherusers, I still like the SOS just
because it gives a sense oflike care and support.
So you can pretty much, and youcould do this between 99 bucks
a month all the way to a fewhundred bucks a month.
Where this gets tricky is whenthis becomes a growth plan.

(48:46):
So I wouldn't um I probablywouldn't do an SOS plan more
than a few hundred bucks amonth, but anywhere between 99
and 299 is a sweet spot.
And yeah, you could add somesort of strategy.
So maybe they get a call withyou every quarter, or they get a
line with you, they can askquestions at any point.
Optimization.
So even as a Squarespace orWebflow designer, you're still

(49:08):
doing things that are notupdating plugins.
You're doing copy edits, you'redoing alt text on images, SEO
work, stuff to do withoptimization, and then support.
So this is where like maybethey get up to an hour of your
time for support on your plansif they have a new staff member
or an uh uh an issue orsomething like that.
So that's what I recommenddoing.

(49:30):
And if you would like to hear,I do have a podcast on that.
It is with Eleanor actually, soum, I'll drop this in the chat.
But uh, this is actually theconversation with Eleanor on
where we came up with this ideaof SOS plans.

(49:50):
So check that out if you'dlike.
All right, guys, we're a littlewe're already at 10 minutes
out, so I'm gonna try to bustthrough some questions.
So we'll do rapid fire.
Hey, hey, Alexia, good to seeit.
In regards to client retention,any advice on when to go
premium plus quality overquantity.
So, yes, Alexia is a Web CenterPro member who is, as we found
out shortly before this, becauseshe's in the coaching tier.

(50:12):
Alexia is slammed and she is atcapacity.
So, Alexia, I think we're gonnabe doing a hot seat on this on
our next coaching call if you'reable to make it.
But uh, the high level, I guessthe teaser advice would be if
you are at capacity, somethinghas to change.
The only way to get out ofbeing completely up capacity is

(50:34):
raise your rates and just takeon less or restructure that
offer.
So it may be a little bit ofboth for you, Alexia.
Um raising rates for sure.
The other option is to scaleout some of your to-do list.
So you could keep your ratesaround the same and keep the
same number of clients comingin, but just literally not do as
much on your end.

(50:55):
So that's uh that's an optionas well.
And I know we've talked aboutscaling over the past month or
so.
So I think your challenge forthe rest of this year into 26 is
going to be what can you getoff your plate?
So it's probably a mix of allthat, honestly, Alexia, which is
raising rates, focusing on likereally the ideal A-fit clients,

(51:18):
and then getting yourself outof as many of the ongoing tasks
as you can, except for creativedesign, brand strategy,
marketing strategy, the thingsthat are more high-level.
Um, but as I've said with you,Alexia, for a while, I don't
think you're going to be doingwebsites much longer.
I think you are really poisedin position to be a more

(51:38):
marketing and brand strategist.
So more to come on that uh inWeb Designer Pro in the coaching
tier here.
Hey Larry, good to see you.
Community member of WebDesigner Pro.
Um building up a business whereI live at the moment.
Plan is to move to another partof the U.S.

(51:59):
in the next couple years.
Great question.
Any suggestions on retentionstrategy?
Well, the good news is webdesigners can be as remote as we
want to be.
Um the yes, there's adifference in that your local
clients now are not going to belocal.
So, what I would do with them,Larry, is over the next couple
years here, as you get localclients, number one, get them on

(52:21):
a website support plan.
So you're in their top of mindmonth to month via email, and
you're just their guy.
You're their web designer.
The other thing I would do ismake sure you have them on some
sort of newsletter.
Again, bare minimum, sendsomething to all your clients
every quarter, ideally monthly,just to stay top of mind.
That way, even if and I wouldmake sure they you have some

(52:43):
sort of line with them ofsupport, whether it's email or
whether it's calls or like astrategy session.
So make sure there's plenty ofways to be in touch with you,
and it doesn't mean that you'reyou know disappearing.
You might be disappearing inthe physical world, but you are
still very much there online forthem at any point.
So, and I would be really openabout that and just say, like,

(53:04):
we're actually going to bemoving, but we've got you
covered.
These are all the you know, wemay not be doing like a meeting
in person or at a coffee shop,but I will be in your corner
here for anything you need.
That's what I'd recommend doingthere.
Jeremiah, how are you feelingabout Divi5 beta?
Still a little buggy, yeah,still a little buggy.

(53:24):
Um, I'm very excited for Divito be able to get the core done
here to be able to focus onthings like menu builder, um,
better better modules andplugins within Divi, like
pricing table.
Um, they've done really goodwith presets and a lot of things
you can do to be able to makeDivi more at scale and more

(53:47):
maintainable, but basically allthe modules are still a version
of what they were 10 years ago.
So I'm very excited for the thefoundation to be done, and then
I can't wait to see them startto release better modules,
basically.
So um, as I mentioned before,for anyone who joined us late,

(54:08):
if you're a fellow Divi user,I'm using Divi5 on Webdesigner
Pro.com.
Um, it is fine for sites thatdon't have a whole lot of other
plugins or components, but I donot recommend using Divi5 yet if
you have a complex site with alot of different plugins.
So yeah, Jeremiah, um good notgreat is what is my honest take.

(54:30):
Um it's good, it's like it'smuch more stable.
They've worked out a lot ofbugs, but it ain't perfect yet,
which is why it's still beta.
So it's not live live.
Awesome, Larry.
Oh, you're a baller, Larry.
Let me know and pro where youguys are moving here soon, man.
Hey, hey, Drewski, good to seeyou late to the show.

(54:52):
We'll do a couple finalquestions as we're coming up on
the hour.
So get your guys' finalquestions in the chat, and I
will get you as many as we canhere.
What security plugins would younever build a Divi site
without?
Um, what ironclad security SOPsdo you recommend adopting
before launch?
So, security starts withhosting.

(55:14):
So I use SiteGround and I loveSiteGround, and I have the
security plugin, the SiteGroundsecurity plugin.
So that's my go-to.
I that's all I use.
I actually just use SiteGroundand the SiteGround Security
plugin.
Um, you can go a level deeperwith a firewall, which you can
get through security or a plugincalled WordFence.

(55:34):
There's a few other ones aswell.
Um, and you can use Cloudflarefor a level of security as well.
But yeah, for me, it's justSiteGround and the uh the
security plugin.
That's it.
And then you can do monitoringwith that, and you can also do
monitoring with your websitemanager if you're using like
managed WP or main WP.
You can do a lot there as well.

(55:56):
But yeah, it's Site Ground andit's the SiteGround security
plugin.
That is that is literally all Ido.
I was gonna see.
Yeah, that's really it.
And the security plug,actually, real quick, if you
guys want to see the securityplugin for SiteGround, basically

(56:18):
just links you into yourSiteGround security area.
So you can do more advancedsecurity here.
You can actually, I don't wantto show you this because I have
a private login that I usedright here.
So, like, for example, let's doone security tip for everybody.

(56:40):
Most WordPress websites, well,all of them out of the box, have
WP admin as the login.
A security tip is to changethat to prevent hackers.
So if I do WebDnerPro.com slashwd bash admin, it goes to a 404
page, which I still need tocreate.
All right, it's on my to-dolist.

(57:00):
I'll get it done here soon.
Um, so how do you log intoWebACenter Pro.com?
You will never know becauseit's a security measure.
Uh, unless you are on my team,you will not be logging into web
designerpro.com.
Now you'll you'll log into themembership when you join, but
not the actual website.
So there's a security tip.
But yeah, I love the securityoptimizer plugin from
Siteground.

(57:21):
It's it's great.
I do think you need to be auser of Siteground for the
security plugin, but you don'tneed to be a user of Siteground
for the optimizer plugin, whichgets into performance.
So let me know that helps.
Uh and then as far as SOPs,yeah, that's a big one, which is
um is the the login, solidhosting, updated plugins.

(57:46):
For some sites, you may,depending on if there's traffic
globally, you may want toconsider a CDN slash firewall,
which is basically in simpleterms, is like a security net
around a website.
And again, you could do thatthrough SiteGround, through
WordFriend, WordFence, or for along time for my clients, we use
Security because we had anissue with hacked sites because

(58:09):
I was on Bluehost.
Sorry, Bluehost, but um it'sbasically Hack City over there.
So that's what I recommend.
All right, guys.
Couple last questions here.
Get final call for questions,and I'll get to them.
I can go a few minutes overhere.
Uh Drewski wanted to know,still curious about what your
experience was years ago whenyour site was hacked.

(58:31):
Anything we can learn.
Yeah, everything I just said isthat's all it.
It's I was on Bluehost.
So it starts with qualityhosting.
It starts with those securityprinciples, like I just
mentioned, a different loginscreen that's not WP admin.
It means keeping plugins andthemes up to date uh as quickly
as you can.

(58:52):
Passwords are 101.
Um, I'm guilty of not using themost secure passwords.
I probably need to do better atthat.
It's funny because I'm just notlike a security-minded person,
so I have to work really hard atthis.
And then in some cases, itwould be yeah, like a firewall
or an extra level of protection.
Also, um, your site shoulddefinitely be SSL secured.

(59:14):
So get a security certificate.
And we do talk about that in myDNS course.
We talk a little bit about thatin the video I did for
Psychound.
Where is that?
Yeah, we talk a little bitabout security.

(59:37):
I'll post this in here, butit's mostly about performance.
Um, but you will I'll put thisin the chat, this video about uh
what I did for Site or uhspeeding up a website using
SiteGround in particular.
So that that should help aswell.
But yeah, those are the bigones there, Drusky.

(59:57):
Um yeah, all those basic.
Security measures.
Let me know if that helps.
All right, guys.
I think that is it for today.
Really enjoyed this session.
I hope you guys did as well.
Again, I've been asked aboutthis, and yes.
Last thing of note is that I amcurrently doing a Black Friday
sale.
You guys are the first to know.

(01:00:19):
So the details are below.
You can lock in.
Annual access at 25% off toboth my courses and my community
tiers.
Each one of those has a bonus.
If you want to get all mycourses, all my upcoming
courses, and you'll get accessto the audio course podcasts
that come with that, and you'llget access to Web Designer HQ,
which has all of my stuff, allof my downloads, templates,

(01:00:41):
checklists, etc.
It's in the courses tier.
You'll also get a personalizedwebsite audit from me when you
join.
For the community tier, whichis what I'd really recommend
locking in access to, you'll getall the community features, 25%
off your annual subscription tothat.
And you and I will do a30-minute one-on-one.
So I will coach you directly.

(01:01:01):
So jump on in.
The details are below.
Those uh links you canliterally just click and then
you're good to go.
And then again, this is whatyou'll get in the community:
access to all of our spaces, allof our calls at the community
tier level, all the courses.
And then if you're wondering,like, man, there's a lot of
content, where do I go?

(01:01:22):
I have a roadmap for you basedoff of where you are in your
journey.
So when you join, you will getaccess to the roadmap.
I'll guide you through whatcourses I recommend.
And then again, uh, we havefour courses right now as audio.
So if you don't have time to gothrough them behind your screen
right now, you can take them onthe go with you.
And then Web Designer HQ herehouse, everything.

(01:01:43):
It's got my new revenuecalculator.
All of my SOPs are right herefor you.
And they're either the downloador links to the lessons where
they are in courses.
All of my questionnaires, mycontracts, all my templates, all
of my sales scripts, and thenall the links that I meant, the
most important links that Imentioned to help you in your
business right here.
Downloads and uh some trainingsfrom pro members that are

(01:02:08):
really going to help you aswell, depending on where you are
at.
So you will get all of that andmore as a courses tier member
or community tier member.
And again, in the community,you'll get access to the entire
community.
So I hope you see you there,guys.
Any questions, as always, letme know.
Otherwise, super fun session.
Thanks, Mark.
Good to see you.
Awesome.
Again, congrats to thedaughter.

(01:02:28):
Go sell to some currentclients, make that money, pay
for that wedding.
God bless you.
Uh, thank you, Drewski.
Thank you, Meliska.
So, Melissa, thank you, Larry.
Appreciate your time.
Yeah, no problem, Larry.
Keep me posted on where youguys are moving.
Andre, great to see you.
Trying to find the pains forthe year.
All right, awesome, Andre.
Any questions, let me know.
Otherwise, yeah.

(01:02:49):
I mean, you can always go monthto month, but um, this just
gives an opportunity to lock inthat annual discount.
And like the core the communitytier is 99 a month right now,
so it's $1,200 a year.
But if you lock in annual,you'll get it for $7, is it $749
with the 25% off?
So I don't want to sound alllike you know, sleazy salesy,

(01:03:11):
but uh it's a hell of a deal.
So jump now if you can.
But yeah, I would really loveto help you guys take advantage
of that.
And uh again, comes with somebonuses because we'll do some
coaching.
Hey, Alexia, great live, shesays, good to see you.
Jennifer says, great as always.
Uh yes, Jennifer, if you'realready in the community,
absolutely.
You can just upgrade to theannual uh at the community tier

(01:03:33):
with the discount.
So if you guys are or you'reseeing this on replay, you're
already in pro, um, you'll benotified.
But make sure, yeah, you canchange your plan to annual and
then use the code BF2025, andthat will give you your discount
off of the year.
Awesome.
Thank you, Drewski.
Hope your daughter's recoveryis going smoothly.

(01:03:54):
Yeah, she's doing awesome.
So much further along than wewere anticipating right now.
So, yeah, we're really excitedfor her, and it's been great.
So I really appreciate it.
All right, guys.
Everyone have an awesome restof the week, and I will see you
hopefully in Web Descenter Pro.
Details below to snag yourBlack Friday discount.
Bye, guys.