65. Habit of the Week: Start a Client Newsletter

This Week’s Habit:

Start a Client Newsletter to build stronger relationships, increase engagement, and keep your services top of mind.

What You’ll Learn:

• Why a regular newsletter helps clients stay informed and connected.
• How newsletters support your brand, showcase your expertise, and build loyalty.
• Practical steps to launch and sustain a simple, effective client newsletter.

Practical Steps to Get Started:

1. Choose Your Platform – Options like Mailchimp, MailerLite, or FloDesk offer easy ways to get started.
2. Define Your Content Strategy – Share project updates, industry news, tips, or personal stories.
3. Set a Schedule – Decide whether you’ll send monthly, bi-monthly, or quarterly.
4. Gather Your List – Collect client emails with permission and keep your list organized.

Who This Episode Is For:

Web designers and solopreneurs looking to increase client retention and engagement with simple, consistent communication.

Reflection on Last Week’s Habit:

Why Tracking Your Work Makes a Difference

Last week, I focused on keeping a daily work journal—a habit that’s helped me feel more organized and confident. Logging tasks and meetings each morning came naturally, but staying consistent in the afternoons was tougher. Reviewing my journal reminded me of how much I actually get done and gave me a renewed sense of accomplishment. I’ll continue journaling and explore ways to stay motivated throughout the day.

About your host: Cami MacNamara, better known as WebCami, has 20+ years of experience running a successful one-person web design business. She’s a former Seattle WordPress Meetup volunteer (2018–2023), a WordPress speaker, and the author of the Web Designer Habits newsletter (formerly HabitsWP). Cami also moderates the WebCami Cafe Facebook group, a supportive space for web designers. With over 600 websites designed and 200+ managed monthly, she’s passionate about sharing habits and strategies to help web designers be happier and more productive.

Sign up for updates at WebDesignerHabits.com and join my Facebook group at WebCamiCafe.com for more tips and accountability. Connect with me at WebCami.com and don’t forget to tune in next Sunday for another habit and another episode. Let’s keep building better habits together!