Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners
JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines. This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients. If you are looking for website design tips from a conversion-focused designer then you are in the right place. This podcast will provide valuable insights for entrepreneurs, small business owners, coaches, consultants, and service providers. If you want to learn how to leverage your website to grow your brand and your business, you are in the right place! This show will provide answers to questions like: *How do I make my website convert better? *What should I include on my homepage? *How do I get more leads from my website? *How do I know if my website needs a redesign? *What makes a good website navigation? *How can I make my website work while I sleep? *How do I attract higher-paying clients with my website? *How can I use my website to grow my business?
Episodes
Let's chat about how to evaluate your website through the lens of someone you just met at a networking event. Your website plays a big role in whether someone decides to work with you, refer you, or never follow up. Let’s make sure your site reflects the real you and helps push these relationships forward.
YOU WILL LEARN:
- Why your website should match the personality and energy you bring to networking conversatio...
We’re talking about one of the most important aspects of your website: how to actually collect payments. A great website won’t help you unless customers can easily pay you. Whether your business is consultation-based or direct purchase, this episode covers the tools and steps you need to make the payment process smooth and efficient.
YOU WILL LEARN:
- The difference between consultation-based payments and direct purchas...
How can your homepage better attract the right clients for your business? Let's explore how different business types require customized homepage strategies to resonate with their ideal audience and drive results.
YOU WILL LEARN:
- Why your business type and client psychology hugely influence homepage design.
- Specific strategies for service-based businesses to build trust and establish authority.
- How creatives ca...
Find out why some websites sometimes fail to convert visitors into clients and what you can do to fix it. Learn what truly high-converting websites avoid and how you can make simple adjustments for better results.
YOU WILL LEARN:
- Why flashy animations can hurt conversions and what to use instead.
- The importance of making information easy to find with simple navigation.
- How clear, client-focused messaging beats indu...
In this website audit we'll focus on improving SEO to attract more leads and better communicate with search engines. You’ll hear easy-to-follow tips for optimizing your website, even if you’re not a tech expert!
YOU WILL LEARN:
- Why an H1 tag is essential for every page and how to use it effectively.
- How to structure headlines and body text to guide Google’s understanding of your content.
- Simple ways to research...
Let's explore how to create a website that truly reflects who you are and aligns with your business goals. Using a real-life law firm website transformation as an example, I break down actionable steps to ensure your site feels authentic, cohesive, and approachable—just like you.
YOU WILL LEARN:
- How to identify when your website no longer reflects who you are or represents your business.
- Why authentic photograp...
Most business owners don’t realize how much their website reflects who they are. Just like an inviting home tells a story about the people who live there, your website should feel like a true extension of your business personality.
In this episode, we explore how website design, like interior design, brings your business "soul" to life and why creating a consistent, warm, and welcoming online space matters.
YOU W...
I’m sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away.
YOU WILL LEARN:
- How AI tools like Claude and ChatGPT can help with content planning, outlines, and reports.
- Why Descript is more than ...
Confused visitors on your website could mean fewer leads and missed opportunities. In this episode, we talk about why some websites confuse visitors and how you can fix it with simple strategies to make sure potential clients know exactly what you do, who you help, and how to take the next step.
YOU WILL LEARN:
- Why complex navigation can make visitors leave your website.
- How unclear messaging in your hero section can...
In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement that transforms browsers into paying clients.
YOU WILL LEARN:
- How simplifyi...
Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you.
YOU WILL LEARN:
- Why the homepage hero section is the most important part of your website
- How to guide visitors through a clear and simple customer journ...
In this episode, we cover a quick five-day website challenge that takes just five minutes a day to sharpen up your website, helping you prepare for a successful fall season. These small tweaks can make a big difference in your website’s performance.
YOU WILL LEARN:
- How to refresh your homepage with the “three-second test” for clarity and engagement.
- Why every page on your website needs a clear call to action.
- The pow...
We discuss a common issue many business owners face: how to write an effective About page without oversharing. We'll explore how to create an engaging and professional About page that builds connection and trust with potential clients.
YOU WILL LEARN:
- Why the About page is one of the most visited pages on your website.
- How to balance being personable and professional on your About page.
- Tips for showcasing your uniqu...
Many websites face technical glitches that drive potential clients away. Learn about common tech issues that could be costing you clients and how to fix them.
YOU WILL LEARN:
- The impact of broken contact forms and booking systems on client acquisition.
- Tips for ensuring time zone accuracy in scheduling systems.
- Strategies for identifying and fixing tech issues on your website.
- Recommended tools for website testing and main...
Let's discuss the "overwhelming" task of redesigning a website, especially for busy business owners. I'll provide a step-by-step guide to make the process more manageable, from recognizing the signs that a website needs an update to planning the timeline and content collection.
YOU WILL LEARN:
- Signs that your website may need an overhaul, like outdated design and poor mobile experience
- How to prepare ...
In this episode, we continue our website platform comparison series by diving into the Wix platform with Alethea from Inspired Website Design. Alethea shares her journey from WordPress to Wix, what makes Wix unique, and clears up some common misconceptions.
If you're deciding between Wix, WordPress, or Squarespace, this conversation will give you valuable insights!
YOU WILL LEARN:
- What makes Wix a user-friendly opt...
In this episode, I'm chatting with Chantelle Davis-Gray, a Squarespace expert, about the ongoing debate between Squarespace and WordPress. We're diving deep into which platform might be the right fit for your business and breaking down the real differences that actually matter for your website's success.
YOU WILL LEARN:
- The types of businesses best suited for Squarespace and WordPress.
- How user-friendly each platfor...
Let's tackle the most frequently asked questions I get when it comes to website design. I'll share practical steps to help small business owners optimize their online presence and guide you through key website decisions that often cause confusion.
YOU WILL LEARN:
- If you should list your prices on your website and why transparency matters.
- How often you need to update your website and what to prioritize.
- The pros...
Let's explore how to turn your website into a resource for generating content that can be repurposed for social media, email sequences, and more. Learn how to make your website work harder for you without having to create new content from scratch.
YOU WILL LEARN:
- How to transform your homepage hero section into social media bios and posts.
- Ways to use service page descriptions for social media and blog pos...
In this episode, we explore the steps to create a seamless client journey on your website, from the first visit all the way to onboarding. The goal is to eliminate friction points that could lead potential clients away, turning your website into a 24/7 team member that guides them smoothly through the process.
YOU WILL LEARN:
- How to make a strong first impression on your homepage.
- The importance of clear calls to action ...
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