Team Dynamics and Freelancing in Floristry : Fontana Floral

Welcome to Episode 65 of the Wed.Co Podcast. Today, Toga sit’s down with Davina from Fontana Floral for a chat about branding and team building as a Florist. filmed at the stunning Coolibah Downs Private Estate

Summary

In this episode of the Wedco podcast, Toga interviews Davina from Fontana Floral, who shares her journey into the world of wedding floristry. Davina discusses her passion for flowers, the evolution of her brand from Akira Collective to Fontana, and the importance of managing client expectations and budgets in the wedding industry.

She also emphasizes the significance of branding and team dynamics in her business, as well as the challenges of time management on wedding days. The conversation provides valuable insights for brides, grooms, and wedding vendors alike.

In this conversation, the Toga and Davina delve into the intricacies of floral design within the wedding industry, discussing the stress and complexity involved in creating beautiful arrangements while managing client expectations. They explore the importance of collaboration with stylists, building a reliable freelance team, and the challenges faced by both florists and couples in the planning process.

Davina also share valuable advice for aspiring florists and couples seeking the right florist for their special day, emphasizing the significance of creativity, communication, and trust in the industry.

Takeaways

• Managing client expectations is crucial in wedding floristry.
• Budget constraints can limit creativity in floral design.
• Investing in branding is essential for business growth.
• Team dynamics play a vital role in executing wedding floristry.
• Time management is key on wedding days to ensure everything runs smoothly.
• Freelancers are invaluable in the floral industry for their expertise.
• The creative process in floristry is both labor-intensive and rewarding.
• Reflecting on past work helps florists appreciate their growth. It's a stressful job that requires passion and dedication.
• Every vendor plays a crucial role in the event's success.
• Communication with clients and vendors is key to managing expectations.
• Creativity often comes from the actual design process, not just planning.
• Building strong relationships with suppliers enhances creative opportunities.
• Freelancers need to understand the expectations and standards of the brand they represent.
• Collaboration with stylists can streamline the planning process and reduce stress.
• Experience and trust are vital in building a reliable freelance team.
• Aspiring florists should practice and connect with others in the industry.
• Couples should choose florists whose work resonates with their vision. 

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.  

Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.  

Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.  

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the 

mesmerizing and ever-changing landscape of weddings.  

 

Toga xxx

Episode Transcript

(00:02):
Welcome to the Wedco podcast, your ultimate guide to the wedding world.
Whether you're a bride, groom or wedding vendor, this is the place to be.
Join us as we dive into real stories, expert advice and behind the scenes insights to helpyou plan the perfect day.
So grab a seat and let's celebrate love, connection and creativity together.
Before we get into this episode, I'd love to ask you a super quick and easy favor.

(00:24):
If you're enjoying the Wedco podcast, please hit that follow button on Apple, Spotify orYouTube.
It might seem small, but it makes a huge difference in helping the podcast grow and meansI can keep bringing on amazing vendors to share their insights with you.
Thank you so much for your support.
truly means the world.
Hello and welcome to the word co podcast.
Today we're at Cooler Bar Down's private estate and I've got Davina from Fontana floralwith us.

(00:45):
Thank you so much for coming on.
well, thank you for being a superwoman and getting here.
What, like four months after you won.
Appreciate it.
There's, never any rest is there.
No, he's already a full-time employee.
I love it.
Usually we'll kind of start with like a little bit of a backstory of you and your brandand kind of how you got into weddings.

(01:05):
Yeah, so kind of start from there.
Yeah, okay.
So I have been based in Brisbane for a really long time and just relocated to the GoldCoast about a year, year and a half ago and brought Fontana down with me.
So how the brand sort of started, it actually was called Akira Collective back in the day,maybe five years ago, four years ago rebranded and

(01:29):
Yeah, I just love flowers.
So I had been working in retail floristry for five or six years and had my first baby andreally just was wanting the flexibility to be able to be have that creative outlet.
have self-employment.
I had a part-time job at the same time as I was starting the business.
So was very much sort of started from the couch while breastfeeding and wanting to try andexplore this idea.

(01:55):
I hadn't done a lot of wedding work until then, just a few with the company that I waswith.
And I just found that process really enjoyable and that sort of personal...
relationship with the clients and the lead up, I found really special and I wanted to justexplore that further and see how I could kind of create my own path with floristry, with

(02:22):
weddings specifically.
began just out of my garage and it kind of, I think I didn't really have a, I didn't havemany goals really for the business when I first started.
just was, it was,
Pure Love project and something that I wanted to just, I guess, see how I could support mylifestyle with it and then also explore my creativity with it.

(02:51):
And gradually, just Instagram, didn't have a website or anything obviously starting out.
just kind of learned every, like as you do when you're beginning, just learn the ropesentirely yourself with every single aspect of business operating, which is still kind of
more or less the case nowadays.
But, and...
Somehow when I had a couple of hundred followers, I just started to get bookings andInstagram's changed a lot nowadays, hasn't it?

(03:16):
But at that time it was just super organic and I did a few friends' and that was reallygreat because, I mean, when your friends see you doing a new sort of creative project and
everyone obviously loves to support what you're doing, so there was full creative controland that was amazing to just have, here's a budget.

(03:37):
literally do whatever you want.
So that was really a nice way to kind of get started without having any kind of pressureof anything that needed to come from doing it.
And yeah, just over the years, think refining the way that I like to operate withfloristry and the love for flowers is just, guess, the grounding aspect in the whole

(04:00):
business.
I've often thought about doing other things, but I just can't imagine not.
having flowers as part of my everyday life.
And they're just like so deep in my psyche, honestly, every time I go anywhere or travelanywhere, flowers are always a common theme in terms of things that I want to see and do
and experience.

(04:20):
So it's definitely a, it's a passion, deep passion.
And then Fontana, think at a certain point with the Kira Collective, just, it actuallybegan as a styling, wedding flowers and styling business.
I guess a sort of a overall creative approach to weddings.
as, you know, after a few years, I just found that, I guess my love was really laid withflowers.

(04:50):
And nowadays as well, having done some of the weddings that I've done at a certain scaleas well, I really see that like they're two very different talents, you know?
And they can absolutely intermerge and there's some people that are amazing at doing thatand can see how those elements interplay.
That's not me.

(05:11):
So I have amazing relationships with some incredible stylists and that's really, it's atalent and an art form.
So I decided to peel away from the styling aspect of the business and really just hone inon the floristry and the floral design skills.
And...
In doing that, obviously just wanted to, I guess, sort of have it be ultra reflective atthis sort of next chapter of my, not necessarily taste, but I guess just that I did have a

(05:46):
direction at that point that I could see it going in.
And I hadn't properly introduced that, think, in the branding and the tone and the styleand the aesthetic up until that point.
It was...
you know, sort of a free for all, which was a beautiful time to be able to experiment withso many different styles and mediums.
And I wouldn't say that I have a really distinct style still now.

(06:10):
It's still quite open ended, but I have a clearer idea of what I really enjoy doing andthat those early years just kind of stumbling through it help you to kind of find, yeah, I
guess your direction.
So in rebranding to Fontana, it was
actually fontanel is from the Spanish word for fountain.

(06:31):
it was sort of this, that, yeah, fountain of creativity, I suppose, that I felt like Ireally, yeah, that just resonated with me for the sort of next chapter.
And what I really wanted to have floral as some part of the business name up until thatpoint Akira was really, it's quite ambiguous, doesn't mean really anything.

(06:52):
It was just kind of a word that I liked.
I like ocean or something like I feel like
so it had some elements that I liked about it, but I just, I wanted to give it a new faceand a new name.
And so I spent some time trying to really kind of think about what that next chapter wasgoing to look like.

(07:13):
And in the last few years, I'm really bad at taking stock of work that I've done and goalsthat I've achieved and things, know, it's something I have to be really, I have to work to
do that.
have, think like quite high.
standards and expectations for myself and my business.
But looking back on the last five years, the last three years even, I've done some amazingthings that I've really, if I think back to when I very first started on the couch with a

(07:40):
newborn baby, I wouldn't have even imagined that I would be travelling around the worldcreating beautiful designs for people entrusting me with something so important as part of
their wedding day.
It's just incredible.
So yeah, what a...
Dream.
I've got a lot of questions off of that.
It's awesome.
I love it.
I was gonna say first is like going onto the realm of like not really taking stock of allthe beautiful things you've already done.

(08:07):
I've like, I've got a marketing manager now she's doing all the socials as well.
And she'll start posting a wedding from four years ago.
like, I forgot it.
How beautiful was that wedding?
Like I forgot about that.
But it is, it's really hard.
It's like you kind of, you're, and I mean, that is how you grow though, is like, you'vealways got to be looking towards the next thing.
But I was like, you know, looking through your Instagram over the last couple of days,doing some research for this and like, I like, you've got these beautiful ones that you've

(08:31):
just done at like the Valley and Dubelettes and stuff like that.
But also probably in six months, you almost won't remember those ones.
And at the moment they are like the pinnacle.
Yeah.
Honestly, like being seasonal, it really kind of get to the end of the year and feel sorattled because it can really blur into one, you know, these sort of chapters of the year.
And when you're doing sometimes more than one wedding in a week in wedding season, and allof them are equally beautiful and the relationships with the clients are all equally

(09:02):
amazing.
It's just, I need to sleep for three, three months and I get to the end of wedding season.
So,
Yeah, I'm I really do.
I enjoy looking back at I mean, my 80,000 photo camera roll reminds me daily of work thatI just I, you know, it's not there in the forefront because I'm and I am really thinking
like, what is the next thing that I would like to do?

(09:24):
Or what can I draw inspiration from that, you know, when couples are sort of inquiringplants a little seed about like, okay, how where can I take that?
And yeah, I think always trying to
while remaining like truly authentic and true to yourself and the things that you enjoydoing and the style that you like to create in, especially with flowers, that's I think

(09:47):
like a really, a grounding aspect of it.
But what's something different and new that I could do with this?
Yeah.
When you did make that decision to be like, okay, I'm doing florals, I'm going to leavethe kind of the styling behind.
Did that give you a chance to really elevate on the floral side of?
Yeah, definitely, definitely.
think just having a pure focus in that one area meant that everything that I was absorbingand everything that I sort of was drawing inspiration from was channeling just into this

(10:20):
one sort of creative endeavor, which then became, grew sort of exponentially.
And yeah, just.
I guess just empowering that decision to just stick with that and really see that through.
And that is what sort of developed this drive in me to like, you how far can I take thisand what scale of wedding would I want to do?

(10:42):
And it's not necessarily to do with high budget, but just like open-ended creativity and Iguess creating the kind of work that's going to attract clients that want to see and do
something a bit different.
Yeah.
And that is like, it's not a, it's just a thing where people with money, you can be morecreative because they are more intricate, they are more elaborate.

(11:05):
So you then can have more creativity over the course of the day as well.
It just happens that way.
Like if it is a small budget and a bride's like, okay, cool, we need a bouquet and weneed, you know, a plinth for the ceremony.
There's only a certain level of creativity that you can kind of bring to that.
Yeah, I mean, it's really hard because there's like limit, I guess, to creativity in acertain way.

(11:29):
But definitely having a more lucrative budget means there's more lucrative opportunity forwhat we can create with that.
having said that, still...
It's just comes down to having that conversation, I think, with clients and managing theexpectations around what can this achieve?
know, do you have a really clear vision on what you want?
And is that...

(11:49):
this for your ceremony and this for your reception.
So we need to kind of work on what is the, where's the, what's the priority and what canwe do to get the most impact?
I'm sure these are conversations that you've had with Floris and anyone in a creativeelement in a wedding day is sort of managing the expectations around making sure that

(12:13):
nobody's going to feel disappointed.
That's the last thing that we want.
And so then it comes down to either
is increasing your budget an option?
How can we facilitate that, whether it be sort of instalments towards, you know, finalamount over the course of a year or longer, or here's what we can do to really refine this

(12:36):
part of the day, but we can make this really beautiful and either repurpose it or, youknow, have it become an accent in a variety of different ways that carries on throughout
the day.
So that's, you know, it's sort of a never ending discussion.
It's the never ending story of wedding flowers and wedding budgets, but a huge part ofthat is florists just not gatekeeping, like, you know, cost of flowers and, and really

(13:04):
educating clients on and potential customers, just inquiring couples because what a thingto like set out to do with no experience with the wedding industry to start planning a
wedding.
Like weddings are expensive, you know, and
And there is like relatively limited information for people.
And I'm sure quotes would vary quite a bit as well.
So it would be a really sticky thing to sort of try and traverse and navigate.

(13:30):
I completely understand that.
So I just set out to try and be as transparent and clear as possible with educating peopleon...
you know, this is what you've, this is what I can see you're really drawn to.
This is where that sort of lands.
However, this is what you've said you want to spend and this is what that would actually,you know, this is what we can achieve with that.

(13:55):
And quite often that's all people need to be able to like sort of sit on it and think,okay, this is really what we're glued to with our budget.
We're happy to trust you to do X, Y and Z or actually, no, we love that.
And let's try and...
10 people off our guest list.
Exactly.
Before we talk more about florals, I just want to kind of go into branding thing a littlebit more.

(14:19):
When you were rebranding, did you have a team on board to help you or is that somethingyou went through?
So I am actually currently working with an amazing branding specialist.
So not to rebrand, but just to kind of, I guess, put a nicer uniform on the exterior ofthe brand and just the way that website and all those sorts of things, which I hadn't

(14:44):
done.
I'd never actually paid anybody to do that before.
So the rebrand of Fontana, just, that was all me.
That was just a...
Canberra special.
And it was, you know, it got the job done.
But at this point, I'm really, there's certain elements that I want to, I guess, sort ofsharpen up and, and I feel like the work has really elevated.

(15:08):
And so now I would like to bring the brand up to sort of meet that and match that.
So some exciting things coming.
Yeah.
It's hard as a photographer and videographer where like, I'll talk about branding, I'mlike, but it's so expensive.
But then like we charge a lot of money for what we do as well.
And it does like, I guess it's hard because like branding, you look at something beautifuland you're like, this is really beautiful.

(15:35):
But it's hard to justify like, am I gonna get paid more money because of this?
But realistically, like all the top end brands that you see, they have put the money intowards a branding, their branding is really refined.
Yeah, absolutely.
I mean, just also like who, what are the types of clients that I want to attract?
And I mean, a lot of that is, is, yeah, that's a huge part of making the decision toinvest in a brand, in a proper branding suite and sort of starting that process with

(16:04):
someone.
And I've got to say like, just even after thread of emails and one creative meeting withthis Emily Gill studio, she's amazing.
Like there's no way that, like my brain doesn't work that way.
You know, I'm great at seeing and being on the spot inspired by something and creatingsomething beautiful out of it.
But the, there's, it's a, it's a really, it's an acute talent.

(16:27):
I really think that that branding side of things and it does.
you know, if you think of your business as another child, as another baby, and you want tolook after it and keep it looking beautiful and it grows over time as well and it changes
the way that it looks and speaks and all of those sort of things.
So I think it's just sort of a natural progression in business to be able to kind of carrythat and evolve that along with the creative journey.

(16:54):
was listening to a podcast, think it was earlier today actually, and he was saying abouthow you're paying for that branding with like, it's gonna be your future dollars.
Like you have to put the money in now, like when you don't really feel like you have themoney for that, but it's like the future money that's gonna come because of it is so worth
it.
But it's so hard for like small business owners, a lot of people like ourselves, you'rejust, loved working with flowers, so I got into, you know, wedding floristry.

(17:17):
And there's so many people in our industry like that.
It wasn't some magical, huge plan where we're gonna start this business and it's gonna beamazing.
So it's really hard to kind of go from that Canva design into like now I need to put moneyinto this business and go into this
Definitely, think for me it just got to a point where it just it didn't make any sense tonot do it anymore.
I just was like, really it's obscene that I have that I've gotten to this point.

(17:40):
How have I gotten to this point and not paid someone to do this for me?
So I'm it's such an exciting process.
It's it's she does beautiful work.
And now that I'm in a position where I can afford to be able to do that, I'm I'm it'sgoing to be the best money that I've spent, you know, on the business, because that's a
huge like we spend so much time working.

(18:00):
in and on this business.
And it's not just what you actually see on the day, obviously, and the labor and the sortof making of the florals.
That's as it is with any wedding service, like managing, operating, sort of breathing lifeinto this thing is like, it's more than full time.

(18:20):
That's 25, 7, honestly, the amount of admin that I do.
And so if that's how much energy and time I put into this thing that I'm obviously lovedoing.
Like it only makes sense that I invest in having her look spectacular as well.
So that's sort of, that was the mentality for it.
I just felt like this, after last year, I've had a rip a few years and I just reallywanted to, yeah, give back to my business, I guess, in the way that it shows up in sort of

(18:54):
a social media space and in and of itself as sort of an offering.
So I just wanted to give it a new life.
I love that sentiment because it is like we, build these businesses, but it feels likeyou're just taking away from them all the time.
Especially like with families and everything like that, you're like, cool, the money camein and we're just kind of stripping it all away.

(19:15):
And I really love that how you are like, you're kind of celebrating your business and likegiving back to the business.
you have to otherwise you go crazy.
It does because it does it takes so much from you, you know, and, and rather than sort ofbeing in a battle with that constantly, I've this in the last sort of year or two have
really been wanting to, I guess the mindset around it can get you can get so sort ofembroiled in the process of

(19:43):
the bookings and the admin and the constantness of being a business owner and operatorthat, you know, having, I guess, sort of trying to bridge it beautifully with life without
it becoming a really overwhelming part of life, especially with family is, that's a biggoal for me this year.

(20:06):
And...
I think actually doing this and investing in branding is something that's, it's almostlike this person that you like develop this new level of respect for.
You know, you are, we have this symbiotic relationship and I, we're gonna do the rightthing for each other here.
So that's sort of, that was my mindset with it.

(20:26):
It's like where you almost outgrow your brands and then you want to kind of like level thebrand back up so you are on the same level again.
And then, so what does your like team look like as far as do you get other people intohelp on the day or do you have like a full-time team or how does it work?
full time one moment, yeah.

(20:48):
But I mean, obviously there's certain things that again, once you get to a certain pointin business, it doesn't make sense time wise to do entirely on your own.
So I have an administrator assistant and obviously an accountant to help me get everythingdone.
And then on the day and in the lead up to the day, freelancers,

(21:12):
Floral freelancers for wedding florists make the world go round, honestly.
They are incredible and so talented.
And that's something that you start out doing a lot of, even when you have your ownbusiness.
So, like some of the best freelancers that I know are incredible brands and friends, likeindustry colleagues of mine.

(21:34):
So I've sort of got, I guess, my call list of preferred freelancers and it's...
That's a huge skill, honestly, to be able to step into somebody else's business and notjust professionally, like representing them on the day, representing that brand, but
having the talent and the sort of acumen to be able to create something as if you're thesame pair of hands as the person that's running it.

(21:58):
Exactly.
So yeah, have some amazing freelancers.
That's very similar with the, just the video side of things where you can go and shoot forother people's brands, but you have to really study and know that brand because there is
such a different way to film.
Like these people will kind of, you know, shooting really slow or these guys will bereally fast and moving around.
So I'd assume it's the same.
I don't know the intricacies of it, but like just knowing the different styles and theywould have to know your brand inside and out for you to be comfortable with them as well.

(22:25):
Yeah, the girls that work for me know me very well.
I think, I mean, I personally, do even from like the sort of the first touch point offlowers for a wedding at the point of...
like selecting them from the market or ordering them.
So in Brisbane, it's really hard.
We have cutoffs with suppliers of over a month in advance for some places, which is greatif you're super Taipei and like super can like really, you know, write out an ingredient

(22:58):
list for a floral recipe in a certain way.
And that's a skill that you sort of develop over time.
So I can do it, but it's not.
I don't enjoy working that way at all.
know, Sydney's amazing.
There's over 100 suppliers in Sydney.
So you can place your pre-orders for things that you really are tied to, that your clientreally wants, that you know in season, that you want to get best pick of the best bunch of

(23:20):
whatever it might be.
But then you can just walk in and shop off the floor.
And that is, it's rarely the case in Brisbane.
So, and on the Gold Coast, we're so lucky to have Gold Coast flour market as well.
But it's the same thing.
You need to be really
and be ordering things well in advance.
the way I sort of operate is to set sort of a, an allocation of the floral spend to apre-order, just to have that base, you know, element organized and set and ready.

(23:50):
And then sort of reserve a little bit of that spend just for like inspiration of what'savailable on the day.
And I can't function without that.
I really need that.
I don't know if that's a control thing, if I just need this other like element of freedomwith.
the palette or the textures and the varieties that are included in a wedding design.

(24:10):
So from that very first point, that sort of sets the tone, I think, for me and the waythat I like to design.
we'll do, we'll pre-make and pre-prepare the things that we can before a wedding.
But then there's also this other side of me that's like, you know, in transport, thingsmove, things get bumped, things get knocked.
So there's also, there's only a certain amount of prep that you can do with flowers.

(24:32):
So floristry is...
like the most laborsome, like if you want an easy job, it's not wedding floristry, that'sfor sure.
It's like rapid work from the moment the sun's up to the moment the sun goes down on awedding day.
And I love that aspect of it so much as well.
the, I guess you kind of get into almost like a flow state.

(24:54):
It sounds really cringy and corny, but it's so true when you're creating.
And I find that really hard to do if I like start something in the studio and then I haveto just like,
pause that, go to sleep, go home, leave it in the cold room, come back the next day, goand pick it up, transport it, it wobbles around on the way, you know, and then you get
there and you've got to try and pick that back up again.
That's just really, there's some people that can operate amazingly well like that.

(25:18):
And I just find that really difficult to do.
I find that really disjointed and it's hard for me to kind of pick up back again on thatsort of creative process on the spot on the day.
So I really, with my team, this is...
sort of coming back to what you're saying about freelancers.
It's like they are well-versed with sort of we'll come in, we set up, we'll have all ofour bits and pieces ready to go and then we like also to set the direction for what it is

(25:45):
that we're making or what it is that you're going to be doing, what you're going to bedoing.
Here's some references.
This is what I'd love to see with it.
Here's the shapes and then we start.
And quite often I will kind of go in and start with shapes.
You know, for example, if it's, if it's...
you know, of a certain scale or if there's a lot of foliage and it's really branchy, I'llusually start with greenery and get that sort of backdrop sorted.

(26:11):
So talking about like ceremony, for example, that would be the first thing that we do.
And then having freelancers that can that you can work with almost without even talkinglike, you know, they just know where you're going to move to and you know where they're
going to move to.
that's a really it's really hard to get a team that can do that.
So after working with many, many people, I've got a handful of girls that are incredibleand I really have that relationship with, and just have so much fun as well.

(26:41):
Like it's such a fun time.
It's exhausting, but it's like so beautiful.
we, you know, message each other when you get home and just like you stink and you've gotpedals falling out of your pockets.
And it's just like, it's such a, it's just so enjoyable.
I don't know what it is that's so addictive about that, but yeah.
a huge part of even outside of like the floral design aspect, having a team that in thepouring rain, like the wedding, we had a wedding, beautiful wedding in December at the

(27:10):
Valley estate.
And it was cheating down nonstop all day.
Like we were drowned rats, like drenched.
And I'm just, mean, I'm almost like in some sort of machine mode when I don't drink water,I don't eat, I just kind of like go and everybody else.
obviously feeds themselves and drinks water, but they just kind of like, you have to setthe tone for what you're expecting of people that you're working with on your own job, I

(27:41):
think.
girls, and there's some incredible male florists as well, girls and boys that can just getin and no matter what the environment is, no matter what the heat's doing, no matter what
the rain is doing, just get up, sweep up, always be doing something, always be moving.
Cause at the end of the day, like you're on a time crunch.
You've got guests arriving at a certain time, you've got photographers and videographersthat need to come and get beautiful shots of everything.

(28:06):
so yeah, being able to really work together on doing every single job from, yeah, thedirtiest, yuckiest, least glamorous jobs right through to creating the most beautiful
things.
Just having that flow on the day is so important in a team.
how do you go with working out the times of like, I've never actually thought about that,like where, know, okay, the ceremony is gonna be a three, so we really need to be done by

(28:29):
two to 30, whatever it's gonna be.
How do you actually go ahead of time working out how much time you need to allocate forthat?
like a lot of experience over the years to be able to figure out, I guess, looking at thescale of what the design is.
I mean, taking a ceremony, for example, that's sort of the first point that you're goingto have, I guess, a time consideration for people needing to come and make use of this

(28:55):
thing, this space that you're working in, whether it's guests arriving or other vendorsneeding to be in there.
So I'll work back from guest arrival time.
take half an hour off of that for content and photographers moving in and cleaningeverything up and being out of the way.
So we're done half an hour before guests arrive, that's the goal.

(29:16):
then working back from there, just really it's like trial and error over time of how longdoes it take us to work with a certain volume of flowers or what are the weather
constraints in this certain area?
Do we need to make that?
inside and then are we going to have to move that out and set it up and put it in place?
So do we need to sort of have a time buffer to be able to do this moving and lugging ofbig things?

(29:41):
So, I mean, typically, like we all arrive on site anywhere between like 8am and 10am,depending on what the ceremony start time is, obviously.
And then just working backwards, constantly watching the clock to be like, you know,where, what have we got that's here and what's there?
And there's so many moving parts to the flowers on the day.
So yeah, I think weather and heat when we're working outside and vendors and guesttimeline, those are the two kind of things that we need to kind of marry up on the day and

(30:13):
figure out where we need to be at what time to keep the flowers alive and then have themin place looking beautiful.
So it's, yeah, it's a lot of just time checks.
So many alarms.
Like my phone is just like everyone's snoozing my phone all day.
Timing for sort of like delivering the bouquets, timings for this, timings for thebuttonholes, timings for this, like it's just constant.

(30:34):
So I think, yeah, that's how I do it.
I'm just tell Siri to set an alarm for 45 minutes time, but I need to start sweeping up.
That's so good.
And even like, mean, all the hot days and you see like the floral team and they're likeconstantly just spraying the flowers.
Like, you know, we finished it half an hour ago, but like, man, it's hot and just likeconstantly on it.
It is like the stress levels again, like you have to, it's not a relaxing job and it's nota clean job.

(30:58):
You have to really love doing this.
And yeah, like that's, that's a huge one as well in, terms of educating clients or justworking with venues and clients to make sure that there's, again, there's so many people,
there's so every single vendor is as important as the next, every single piece is like asuper important part of the puzzle and everything has to work beautifully together.

(31:20):
for the data run smoothly.
When it is outdoors, like if it's gonna be an outdoor ceremony and it's potentially goingto be a hot day, we're sort of pre-planning as much as we can, pre-making what we can,
liaising in the lead up, like is there somewhere air conditioned that we can work, isthere somewhere air conditioned that we can leave things to place later on.

(31:41):
And just working as best as we can with stylists or planners and venues and clients aroundthe expectations of like,
OK, you want to photograph this or you want everything set in place at this time, but yourguests don't arrive for an hour or hour and a half after that.
And it's 35 degrees in full beating sun.
Like, I don't want the flowers to be dead when you're walking down the aisle.

(32:01):
So that's just like a it's a constant.
It's a constant communication stream around making sure that there's sort of anunderstanding, I guess, on both sides of of the aisle with that.
It's yeah, I have to.
I really care about obviously I'm being paid to create something beautiful for you.
I don't want that to be sort of jeopardized or risk that.

(32:26):
And I'll do what I need to do to work with all the other vendors that I need to so thateverybody feels like their needs are met.
I'll come back a little bit to the flower markets as far as like ordering everythingbeforehand, where I can feel how that almost takes the creativity away from you.
It's really hard.
Okay.
I've ordered everything and like, this is what we've got kind of thing.

(32:49):
I feel like the actual putting the pieces together, like that's where all the creativityand that freedom, like you're talking about to create it's there.
So I can definitely understand.
I I've been in same boat as you, where I would feel incomplete, like inventoryingeverything and like, this is exactly what we've got.
So I think I really struggled.
It can be such a struggle, honestly.
Like, it depends on the, I guess, the vision for the day and what the palette is and thetypes of things that you're intending to work with.

(33:16):
Because there's, I mean, it's pretty rare that you sort of walking in and have no ideawhere it's going to go.
Like you've, know what the look and feel is and the clients have got a certain expectationof what this is going to look like.
And so long as you're managing that.
And that's with things like, you know, I will never promise a variety.

(33:36):
It's even really hard to promise a color.
Like you can pre-order, you can go with things that are in season.
You can go with things that are grown locally.
And there are so many different hands on that chain of floral supply that any tiny littlechink can, will just mean that it's not there on my trolley when I arrive to market.
And I could have ordered that six weeks ago.

(33:58):
or further, and it just won't be available.
that's something that I try and sort of, I make sure that that's down from the beginningwith clients.
And in saying that though, all of those things like working with seasonal varieties,working with locally grown product, you know, maintaining amazing supply relationships,

(34:22):
those are things that give you the best chance at
being sort of top of the pile when it comes to start pulling orders and suppliers reallylook after you when you do honor that process with them.
So yeah, it's just a bit of a balancing act.
But then in terms of the creativity, I do, I'm not gonna lie about it.
really struggle when there's parts of the year, certain seasons in the year that it's, youknow, there's maybe...

(34:50):
varieties that you are really drawn to working with that you find really easy to work withthat are just not available.
And so that's also kind of a really, I guess, like an enjoyable challenge as well to sortof think outside the box and what else can I do with this?
Okay, this is what's here, this is what we've got to work with.
Where are we going to take that?
And yeah, maintaining, always trying to maintain a little bit of, or as much as possible,sort of creative control over how you can create on the day and...

(35:19):
You know, you've got, I guess you're making a ceremony, making a certain quantity ofarrangements and things like that, but exactly the form and the shape and the colours,
having that, you know, a great working with clients that resonate with that process thatyou're sort of in.
And we don't have many ways around flower supply.
sort of, you know, we are we're one of the sort of last points in that chain.

(35:44):
So it's just a client again, like a client management thing.
and that will sort of set you up to be able to have as much sort of creative control andfreedom in that design process as you would desire to have.
I guess the client probably doesn't even know, but they're paying for your relationshipswith those flower girls as well.
Like all this, like from the experience that you've had and the connections that you'vebuilt, that they don't even think about that.

(36:06):
They're just like, you do beautiful work.
I love you for that.
But then like everything else that comes with it is just behind the scenes.
Yeah, I'm up at like 11pm the night before because I've received, oh hey, this, this,this, this, this, this, isn't available.
Oh God.
Cool.
Cool.
And then also maybe talk about like some rock star freelancers.

(36:27):
How far out do you have to book?
Because I'm sure there's like, know, there's probably five or 10 of like, these are thebest girls or these are the best people.
Sorry, I should say.
And I'm sure they kind of get passed around to the best in the game as well.
How far ahead do you have to kind of book them in?
Honestly, like I think I'm probably similar to a few other friends in the industry wherebyyou work so much with your sort of core team that they as long as you're not springing

(36:58):
things on them super last minute and sometimes jobs come in last minute and that's okayand if they're available amazing.
But I sort of will try and send out almost like the year ahead to my sort of team and
they're pretty good at honouring the work with the person who's providing them with themost work.

(37:21):
Also something that is sort of, it's somewhat difficult up here is in Sydney, for example,there's so many super experienced freelancers.
It's actually relatively limited up in sort of South East Queensland, Northern New SouthWales.
So that's, I guess, like a...

(37:44):
that's something that I always have to consider is who's going to be the right fit forthis job.
And just educating and being really transparent with people when they're working with me.
I'll typically, if it's the first time that I'm working with someone, I'll get them in forlike even just studio prep to be able to work out what the flow is and be really clear

(38:04):
about the pace that we're working at, what we need to achieve, what the sort ofnon-negotiables are for the day.
I'm not above.
getting down and sleeping on my hands and knees.
So you can't be either.
And so having, yeah, again, like a team that just, that's, it's understood.
That's, that's part of the deal.

(38:25):
That's part of this work.
You know, you're being paid a great wage to come and, you know, here's sort of the scopeof what we're doing.
But within that, I'm really trusting of people and I'm not.
going to stand over your shoulder and micromanage you at all.
Yeah.
just ask, like if there's questions, just ask me and don't be afraid to like, be worriedabout what you're making.

(38:48):
Just come and ask and like people can provide direction.
So I think I'm like constantly on the lookout for amazing talent and freelancers andbecause yeah, it can really make or break the flow for you on the day of a wedding.
So having people that just, yeah, understand what

(39:08):
the standard is and what's expected is, is yeah, really important to me.
So do you think a lot of these people are, they're starting their own business and that'swhy there aren't so many like freelancers in our region?
I'm not sure, to be honest.
I mean, sort of the floral industry as a whole in other places in Australia, like Sydneyand Melbourne, for example, is probably, I guess, quote unquote, more evolved or like

(39:34):
there's sort of more, whether it be demand or sort of a certain standard.
There's some amazing, like some of the best florists that I know are my friends up in thisregion.
Yeah, incredibly talented.
And in terms of like, I guess freelancing, there's some of those people don't freelance,like I don't really freelance anymore, just because I don't have the time to.

(40:01):
And if I do have free time, like I'd rather just spend it with my kids.
So there's, I guess it depends on what people sort of, their goals are.
So some people will freelance purely just for...
the love and joy of it and they don't have their own business.
That's just, it's their full-time gig and they're really committed to doing, you know, thevery best that they can always.

(40:27):
There's some people that I think I have had experiences where they're asking questionsthat maybe are not, it's not super kosher, you know, and if they're looking to start their
own business, that's fine, but there's certain...
even like levels of IP, I guess, within a company that you spend years developing andlearning.

(40:48):
And when I was first starting, definitely, there was different courses that I did, Iinvested in like paying for this knowledge basically, and learning how to implement that
best in my business.
So that's something that I find, yeah, I'm, if I get a vibe for that at all happening, I'mpretty, I'll just remember that like it's not something that

(41:12):
I'm going to invite into my business.
I'm more than happy to share like knowledge and ideas and ways of doing things.
And I'm really open about the way that I work.
But when there's certain elements that I think it's just not appropriate on site and evenjust certain behaviors on site, like you're representing somebody's brand.
So freelancing, it's such a delicate thing to be doing for somebody.

(41:35):
And you need, there is absolutely an expectation that you are there as this other.
Yes.
Yeah.
And it's like, yeah, I'm more than happy to, I have a workshop, come to my workshop andI'll teach you.
Or like, if you have that, if you have that, you know, acknowledgement beforehand, like,yes, I am mentoring you, but then you're also going to stay within the business.
There's a lot of different ways to go about it.

(41:56):
It's big in the photography world as well.
And you can get a feel of that pretty quickly, like you're saying.
And I guess it comes back to that transparency.
Like if I knew, like, I'm more than happy for you to
try and grow your own business and I'll help you.
But like we're here for my job.
We're doing this and we're representing my brand.

(42:17):
I'm not here to teach you right now.
And like keeping that separate.
Exactly.
No.
that's there.
There's, there's some times where I've been sort of stitched up almost with people thatI'm like, Oh, like, this is, this should be a paid, you should be paying me to teach you
something in this situation.
I shouldn't be paying you on a job where we're doing something for a client, you know, asI don't know how to say that in a nicer way.

(42:42):
It's just the truth.
Yeah.
really is.
like even I'll go like, because I work in the fashion space a bit and I've got like a lotof assistants that work for me for photo shoots down there.
And in the the cities, like that is a job.
Like I speak to them, I'm like, you don't want to shoot by yourself or do anything likethat?
Like, no, I work five days a week and I assist and like that, that is a career.
Yeah, I guess that's the difference between like the major cities they are and there isenough work down there that can actually be a job.

(43:07):
Yes.
Like I feel bad when I have like, I really struggle with having like, say, second shooterscome shoot
for me, because I know like that isn't, that's not sustainable.
Like you can't do that and have a family.
And so it's this really tricky thing where all you want is for people to start their ownbusiness and be successful.
But then you find a really good freelance and you're like, just stay with me.

(43:31):
no, I definitely relate.
There's like some of those two really amazing ones I work with a lot and I love, know,they give me their all when they're working for me.
And so they've had a couple of their own jobs.
So like, you know, I've lend them things.
They'll ask me questions about how, how I would like just the mechanics of things,bookkeeping, like anything, you know, and I'm more than happy to like, I trust you.

(43:57):
We have a trust relationship.
You do amazing work when you work for me and with me.
And so like, yeah, it's a, there's a friendship element there that
more than happy to give away the information.
yeah, there's just, like you said, you can get a feel for that really quickly when you'reworking with somebody, you know, in the first sort of instance.
And I just like to keep the sort of environment at work really fun.

(44:24):
And I really love for there to be that trust element and be able to see that, you know,even if it's not exactly how I would have done something.
there's something there and we can, we'll work with it and I'll get you on more and we'lldevelop that, you know, and that's sort of how I've been able to, I guess, have these sort

(44:45):
of amazing relationships with preferred freelancers because there's that, yeah, just sortof unspoken thing on the day.
Can we talk a little bit about the process of you working with a stylist?
Like how close is that collaboration?
So close.
Yeah, how does that process work?
Yeah, well typically with the handful of stylists that I do most of the work with that,you know, when I'm working on a wedding with a stylist, it's pretty high.

(45:16):
Like sometimes it happens that the client will get in touch with me and then mention thatthey're working with a stylist.
But most of the time, the weddings that I book that are working alongside a stylist, it'sfrom the stylist that the booking comes in.
And I guess...
more often than not, they're also doing a plan, like in the planning capacity as well.

(45:36):
So they're really across like, what is the look and feel and the direction that thisclient wants to take their day in?
And then that is such a real, it's such a beautiful process because most of the timethey're just like, you are the right fit for this brief, for this job.
So they come to you, there's a budget, there's a relatively clear breakdown, but thenthere's also this like, they're great at carving out that kind of creative piece of the

(46:00):
pie for you to then.
bring, whether it's sort of inspiration or a proposal to them.
And yeah, I've got a great working relationship with a couple of stylists in the areathat, yeah, some of the jobs that I've done, all of the jobs that I've done with them are
some of my favorites, like just end up being super beautiful.

(46:21):
And the whole day is like, I guess when you have that extra layer with the kind of whatthe end.
product is going to look like and you've been working on that so closely with someone.
It's like having that as part of your business.
And I imagine that's what it's like for people that run companies that have the stylingand the floral and the planning elements kind of all in one.

(46:42):
It's just like a huge sort of streamlined process of teamwork.
And yes, I love it.
I working with stylists.
It just makes my job a lot easier.
Like it takes a lot of the stress out of the, with the great stylists, takes a lot of thestress out of that.
floral planning side of things and the client expectations because they are really greatat just being like, that's not available.

(47:06):
And I guess maybe when, I don't know if it's cause they're not tied to the flowers, but Ifeel bad like saying that to people, I'm sorry, but this thing that you've really married
to, we can't do it at that time of year, but there's some stylists that are just reallygood at being super cut and dry about that.
And then they'll kind of bridge that for you to be able to then.

(47:27):
direct the client like, okay, so this is sort of the thing that you love.
We can't get that full hydrangea moment in the middle of June, because it's just not inseason.
But, you know, here's some things that I've been seeing that I really love, or here'ssomething that I've been wanting to do for a really long time, the shapes and the
billowyness of that, or what it might be like, what do think of this?

(47:48):
And I find that that is more often like a realistic kind of option with clients who areenlisting the...
work of a stylist because it tend to have higher budgets.
And I guess with that, like you mentioned before, sometimes comes, I guess, like awillingness to be more sort of like creatively open for what the end look is going to be

(48:10):
if they're entrusting someone to either completely propose to them a vision, if they haveno idea what direction they want to take the look in, or they have some ideas, but they
really...
want and can afford to bring somebody on to sort of enhance that and elevate that.
The way that the florals end up kind of working into that process is, yeah, reallystreamlined and it's such a lovely working environment.

(48:35):
was chatting to Chloe, your neighbor Chloe the other day, and she was saying the samething, like she will get the brief and she'll kind of understand what the, you know, what
it's going to look like.
And then she won't even give an option to the couple of the florists.
Like she'll just know which florist will suit this brief.
And very similar to like the stylist you're working with.
They just know that what you do will suit this.

(48:57):
Absolutely.
And I think having, it's like suppliers having sort of longer term.
I mean, you have to start somewhere with people obviously, but doing a great job oncethey're going to trust that you're going to be able to deliver on that again in the
future.
so it's again, it's just like nurturing that relationship with other vendors and withstylists.

(49:20):
I really make an effort to understand like, is your, what is it that you see with this?
Because sometimes they'll come and
This is the client kind of likes this range of things.
I'm not really sure where to take this, but a lot of the time it's like, this, reallywould love to do this.
And as soon as that's the case, I really try and understand as much as possible.

(49:41):
Like, what is it that you really want to see with that?
where, what's the scale of this, even just down to like shapes, sizes, areas, likeeverything, like how do you see this coming to life?
And then, yeah, working to kind of with
guess, creative input on what's possible.
And I really want to make them happy as well as the couple, you know, that's supermeaningful if they are like, you're the right fit for this.

(50:10):
Like, I everyone gets imposter syndrome sometimes, you know, and I'm like, that's amazingthat you think that like, I can execute this brief.
So I want to do a really beautiful job of this for them and for you.
Yeah.
because it reflects on them and they're like, you're lifting their brain.
their vision, like that's their sort of vision coming to life.
So that's not lost on me that, you know, a lot of the work that they do is kind of thiswhole wedding vision for their clients.

(50:32):
And I guess that's a slight difference in that working relationship is that when a clientcomes straight to you and they really want to work with you, that's beautiful and
fantastic.
And they might not know exactly what they want, but they like your work.
Stylus being able to pick that you're the right fit for a job is the same thing.
But then if they have got a really clear vision, it's like fantastic.

(50:53):
Was there one wedding that you had that you feel just really elevated your business ingeneral?
I wouldn't say one wedding, I'd say one year.
Like there was a year where I had quite a few jobs back to back, probably like flexing themuscle of working really broadly and creatively with high budgets.

(51:16):
And it just, it really allowed me to figure out like what's the way that I enjoy workingthe most because there is so much labor involved in this job that...
sort of doing this scale, which was like quite scary to me, I guess at the time andmanaging the flow of that and everything going beautifully.

(51:37):
And there's of course, there's so many things that happen behind the scenes that theclients, the goal is like the client does not know.
Exactly.
The client's not gonna know.
knew anything.
just horror stories, but know what you would not have been able to tell.
And that is, I think that is for me like,
regardless of how the brand appears to other people, that's like the sense ofaccomplishment for me is being able to, not that you ever wish for something to go wrong,

(52:03):
but like knowing that you can handle anything that's gonna come your way on the day or inthe lead up to an event and just problem solve that so that everything is like more
beautiful than it could have been if that hadn't happened.
That's quite often what happens like this.
undesirable thing will happen is kind of pitfall and then you'll turn it into somethingthat you have to make it work in your favor.

(52:28):
And that's like, that's the best part of the job for me is there was one job atDuvalettes, which was beautiful with Christie from House of Hera and it had rained and
there was something to do with the gravel where it had basically turned to like a mud pit.

(52:49):
So we had started at
like 2 a.m., 2.30 a.m.
to start installing this like insane, floral world, right?
And Amaki had been put up, so we're there working away.
And these dump trucks arrive with like just trailer loads of gravel that just, and Ilooked at Christy and looked at the like.

(53:18):
Tens of thousands of dollars worth of flowers and the time and guests are arriving inlike, you know, two hours and we're not even halfway through or we're more than halfway
through, but like we're still a lot to do.
And we had like 12 staff on it just was like, go, go, go.
And just the sound of the gravel is like still.

(53:40):
I looked at it and I was like, okay.
And we just all picked up rakes and just started shoveling like a faster that like justhad to get.
this stuff set out and graveled out and spread out in amongst the flowers, underneath thedesigns, everything's already set in place, but there's not one second to stand there and
go like, well, whose job is it to do this?

(54:01):
It's not my job, but like, if this doesn't get done, then it's going to be an absolutenightmare.
So we all just picked up.
whatever things we could find and everyone did.
And it was beautiful.
It was like so much fun.
look back at the time I was probably like completely disassociated and offline.

(54:22):
But yeah, in retrospect, I'm like that was just one of those things that happens that youcan't make it up that you get that, you know, far in on a day and then something like that
happens.
it's that's like, again,
so important in choosing the team that you have and the people that you surround yourselfwith because everyone just has to like get in and do no matter what the job is.

(54:43):
Like we're here with there's a common purpose and a common goal and for this to work, wejust have to commit.
But there was the bride sent Christie a video and there's like Christie with a wheelbarrowand us all with us.
It was hilarious, but it was so much fun.
Now obviously we get a big mix of vendors and couples I might do like you have one bit ofadvice for like a florist Maybe they got into the game a year ago, and they're trying to

(55:12):
create you know They're trying to create pieces that you are creating.
They're looking up.
Yeah currently
Play with flowers, like just create for fun and just like if that's foraging as opposed togoing and buying stuff constantly to practice.
Paying and investing in whether it's like one-to-one work or offering your skills andservices for free.

(55:36):
I did so much free work when I was starting out.
You can't expect to be paid if you have no idea what you're doing.
That's just the bottom line.
So just learning as much as I could and absorbing as much as I could.
I was reaching out to people and offering to do stuff.
for free or finding out if they did one-to-one classes, group workshops.
Speaking now, like I find it really hard to I guess, time to invest in people who don'thave any experience that want, offering to work for free, that's amazing, but it has to be

(56:09):
the right time of year.
And there's eras throughout the year where that can fit in really nicely.
And that could start even just with like studio work and coming to see like,
what the flow is in the prep.
That's something that isn't difficult to manage and that's, you know, more than happy tolike explain as we go the things that we're doing.
But on site, you have to sort of have developed, even just if you're there offering yourskills for free, honestly, having a sense of just taking initiative to start and be doing

(56:36):
something and be moving.
So like my advice would be to just practice as much as you can, try and connect with otherflorists.
Maybe there's florists who...
are not like booked out back to back during wedding season and they might have a littlebit more time to and they would really love the help of somebody who's there like skills
offering and services offering to show them the ropes and just absorb, absorb, absorb asmuch as you can.

(57:03):
But it's honestly just initially like if you're not willing to get down on your hands andknees and sweep stuff up, it might not be for you.
Like it's a really very laborsome job and that's
will never stop happening.
You'll always be sweeping.
I'm still sweeping, you know, on every job.
just having like a willingness to learn and just get in and get dirty and do hard jobs.

(57:25):
And then one for the couples.
Same thing, they just got engaged and they're looking for a florist.
What should they be looking for?
It must be really hard, I think, for couples.
And there's so many florists.
Like there's, I've seen so many, like really amazing florists pop up in the last couple ofyears in this region.

(57:49):
And so it must be a real challenge, I think, to try and figure out like balancing budget.
What do we want?
What do we want it to look like?
Pinterest overload, Instagram overload.
So in that I would just...
urge people to be attentive to the style that they really like.

(58:10):
Don't just copy and paste sort of like, you know, an A to Z list of floral requirementsand send it out.
I mean, that could be what you're doing and that's fine.
But like a little bit of personal sort of personality and sort of an injection of, Iguess, you as a couple and

(58:31):
what you see in that florist that you really like.
It could be a one-liner, honestly, but just we spend so much time.
I spent so much time doing quotes and I'm super meticulous and I'm just like aperfectionist with design briefs and I can't not take the time to do them 100 % well and
properly and beautifully.
So when you get ghosted, it still hurts, you know, and after so many years, it's, that'sstill the case.

(58:56):
And you know, people are obviously wanting to get a range of quotes to compare things.
If
If price is the most important thing, picking like your favourite florist and just workingas best as you can, as politely as you can, I suppose, to gauge what is like the median
price point here.
And then also don't underestimate how important it's going to be to have somebody that isreally invested in your vision and not just like pumping up pricing for you.

(59:25):
What's their body of work like?
Does it align with what you want for the day?
Just picking someone that you love, whose work that you love.
And then even if you don't know what you want yet, if you know you like their work,they're going to do something beautiful for you.
So just trust them.
So yeah, just kind of doing the juggling act on budgeting and beautiful work and trying tofind someone who understands what you want and the sort of elements that are important to

(59:48):
you and being able to see that they've got a portfolio that's no matter what they do, it'sgoing to be beautiful.
Awesome.
Thank you so much.
Where can people find you?
Instagram websites or like.
at Fontana Floral and fontanafloral.com.au on my website.
And yeah, for inquiries, we've just got a link in our bio for our inquiry form.

(01:00:12):
And that's quite, it's semi fleshed out with finding out a little bit about the couple andthat, you know, actually really helps with sort of getting a gauge on where you're at in
your wedding planning journey and if we're the right fit.
and exciting things coming up in the next this year.
So many, yeah, really beautiful, beautiful jobs coming up in the next few months.

(01:00:32):
Bit of a lull in winter, which will be really nice.
And then spring and summer wedding is going to be beautiful as well.
And a little bit of travel too, which will be really interesting with a baby, but it'sgoing to be a fun year.
Thanks for having me.
Thanks for tuning in to the Wedco podcast.
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(01:00:56):
New episodes drop every week, so be sure to join us next time for more weddinginspiration, tips and stories.
Until then, happy planning and we'll see you soon.