April 3, 2025 • 28 mins
In this episode, Alora shares her comprehensive guide on planning and executing a successful brand session. Reflecting on her recent brand shoot, she covers the challenges and lessons learned, providing practical tips and strategies to make the most of your session.
00:00 Introduction and Rebrand Exhaustion
02:17 Lessons from Past Brand Sessions
04:22 Planning Your Brand Session
08:53 Execution and Time Management
17:46 Weather and Unexpected Challenges
22:57 Final Tips and Self-Care
26:45 Conclusion and Upcoming Launches
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello.
(00:00):
Welcome or welcome back to thepodcast.
I am coming at you a week aftermy brain shoot and that's how
long it's taking me to recover.
Like it takes so much time,brain, space, and effort to put
on a brand shoot.
And to be honest, that wasprobably the most exhausting
(00:22):
part of this rebrand wasactually physically having to
show up.
Planning, ideating.
Strategizing, like that stuff iseasy to me.
I do it every single day, butgetting behind the camera,
constantly modeling for fivehours straight, running around
Detroit, running around tolocations, changing really
quick, changing back, and then,making sure I had the right
(00:43):
props, made sure we had theright pose list for this
location in this particular areawith the right outfit.
That was exhausting.
That was a full-time job.
I came home deceased, honestly.
As I was driving home from myshoe and the exhaustion and
honestly the overall high, thatit was just getting back into
(01:03):
the swing of things runningaround in my favorite city.
Realizing how easy it is likeriding a bike, to get back into
posing and being behind thecamera.
I don't necessarily love it, Idon't know.
As long as you are constantlymoving from post to post
naturally, and then eventuallythe photographer will shift you
like as long as you have somekind of a cadence behind the
(01:25):
camera.
It really does go by reallyfast.
I think we were at a point whereI was like, oh my gosh, we're
three hours in and having herswitch through the mediums of
shooting film and then shootingvideo in multiple different
formats of film.
I think it was needless to say,like we both were like, okay, it
felt like a wedding day.
It wasn't, but it felt like one,so I actually was driving home
(01:47):
and I was like, okay.
I think a really great episodeto end this rebrand series.
As I really dive into the nextstep, which is.
The website and wrappingeverything up, like by the time
that wraps up, it's time to openthe doors to the new Wedding X
program.
And I was like, okay, whatbetter episode to leave it off
(02:07):
with than, a brand session guideon do's and don't, and you know
how to make sure that you'regetting the most out of your
brand session, not wasting yourtime, your money, and your
efforts.
Because in the past, I feel likeI used to planned a brand
session.
Let's see, what did I do?
I feel like I've always, myofficial brand session was
(02:28):
before the pandemic.
I rented a studio and I had aphotographer and I think I had
two outfits and that was it.
And I just said, okay, I have.
The cool girl version, therelaxed version with my hat I
always loved hats.
And then I had another versionthat was a little more dressed
up and that's when I realized,okay, with brand sessions you
(02:49):
need to be really prepared.
But even then I wasn't asprepared as obviously, fast
forward to six years later whereI'm super prepared for this one
actually felt like a run throughthe city kind of production.
But in the past, I wasn't asefficient with my time and
intentional with the shoot.
I just said, oh, this is thevibe.
(03:11):
This is cool, and these are myoutfits.
Great.
And I'll just smile and wave andbe myself and bring a laptop and
a coffee mug.
Those were the days.
And so every six months I wasalways doing a brand shoot
because I felt like I justdidn't, I never got the material
I needed to last me at least 12months.
(03:31):
And so I would do headshotexchanges or like with a friend,
you'd always say, okay looklike, let's show up, dressed up.
I shoot you, you shoot me.
It was perfect, right?
And essentially free.
But there was no written outplan.
There was no style guide.
There wasn't a pose list, therewasn't props.
It was just like a greatheadshot where I'm smiling in a
fancy outfit, boom, brandsession, and it's really not the
(03:55):
same.
It's actually much more layeredthan that.
And I don't know, it's been funevolving and changing and
realizing like the morestructured that you are, the
more you can get out of oneexperience.
And I am a huge advocate for.
Saving time, batching, I'drather dedicate hours and hours
to something and doing it onceevery three years than having to
(04:16):
do an hour of a brand shootevery six to 12 months because I
didn't get what I needed in thefirst place.
With that being said, the firsttip is really deciding your
overall vibe of the shoe, and ifyou already have a really good
brand voice and signature brandin general, like maybe you've
gotten a rebrand and so you havean idea or maybe you don't, but.
(04:38):
You're thinking to yourself,okay, this is essentially the
theme.
And the next part will befiguring out like editing style
figuring out locations, figuringout outfits, figuring out props,
and really figuring out if thisis something that you're gonna
look back on and it's gonna betimeless.
And I think that's the missingpiece for me, is like I was very
(04:59):
much like in the moment.
Okay, right now this is what Ilike.
Right now this is what I want.
Versus like very much bigpicture thinking and much more
like methodical than just beingimpulsive and doing stuff, which
is something I have had to workon for years.
I have always been very, let'sjust do it today so we don't
have to do it tomorrow.
Let's just get it done, let'sget it done messy.
(05:20):
We'll fix it up later.
I'm very much impulsive,confidently impulsive may be to
a fault, but I learned mylessons.
So lesson about this one ismaking a plan of your overall
brand session aesthetic.
Okay.
And then after that, if you can,if you have the funds to hire a
stylist he, or at the bareminimum, create a mood board, an
(05:45):
outfit board, and oppose boardinside of Pinterest.
And now that in Pinterest youcan create sub boards inside of
the main board.
It really keeps things organizedbecause in the past we would
make six different boards thatwas actually meant for one thing
and everything gets lost andmessy.
So you could have your rebrandPinterest board and then start
(06:06):
making the sub boards about howyou're gonna bring all of this
together and all of the movingpieces that it takes and, hiring
a creative director in additionto the stylist and having their
deliverables work together tomake this come together so
seamless.
Was great because all I had todo was like word vomit.
What I want, my vision, thecolors, and basically just my
(06:28):
brand.
I submitted that, thedeliverables of the brand to
them and they were like, okay,great.
This is what we're gonna do.
And for the stylist, I think shehelped me think about outfit
props.
And then the creative directorhelped me think about props that
were relative to the brand andrelative to the overall
experience of my rebrand, of mypersonal style and how all those
(06:51):
things come together and all ofthis intentionality has saved me
so much hamster wheels circlingof going back and forth.
Do I need this?
Is this too much?
Is this not enough?
Okay, you have this, and thenyou have your outfit props.
Now you have props for thebusiness.
And what they symbolize in thebusiness.
Digging deep inside of yourselfand what your business values
(07:11):
are, find a way to merge the twotogether.
I am a huge advocate forpersonal brand.
I always have, always will be.
It has never gone away.
It will always stay because theonly thing differentiating you
and another brand.
Is the little pieces of you thatyou sprinkle in that nobody else
has.
And I feel like everybody has,the beauty of uniqueness, our
own stories, our personalities,everything that makes you, you
(07:35):
is gonna be the thing thatreally helps you stand out in
any industry, to be honest withyou.
Really to bring together thisbrand to life versus those
typical fine art headshots thatwe see.
And I know the luxury market ishuge right now, and everybody
wants these really fancy,elevated headshots where you
look like you are the moment.
You are the icon.
(07:56):
But I also believe it's good tosprinkle in personality photos
so we can understand you andreally get you as a person.
And I know that happens morewith video,'cause video can
really bring somebody to life.
But photos with personality, inmy opinion, just hit different.
And I'm just oh my gosh, that'sso cool.
She seems like she'd be fun,versus wow, this person's so
(08:17):
cool.
They have a nice elevatedheadshot now, don't jump down my
back because right now I haveone of those headshot.
But I am gonna be changing thatsoon, obviously.
So BRB, but having A shoot thathas been so intentional and
detailed and strategic.
I feel like these headshot aregonna really stand the test of
(08:38):
time for me.
And I have so many differentlooks for so many different
locations and vibes.
I don't think I'll need to goback to those very simple,
typical, elevated headshots, Iguess is what I'll call them.
And then allow five hoursminimum of shoot time if you're
having more than three outfitsand hear me out, because I
(09:00):
didn't think that I needed this.
And I ended up using this exactamount which my creative
director told me, she's youactually need 45 hours minimum.
Of shoot time to make sure thatyou're not rushing around and
outfit changes and locationchanges.
And I was like, I could do it inthree hours.
Like you don't know who you'retalking to.
I was a wedding photographer inDetroit and that's what I did.
(09:21):
I was always on the go.
I was always on the run.
We can knock this out.
We did.
Can you really get five outfitsdone in, four locations?
For three hours.
Can you really, the answer wasno.
Okay.
I thought I was a superhero, butclearly I am just a girl.
So whatever, like you, you moveon.
(09:41):
So save yourself the heartacheof having to add additional
hours of coverage run aroundlike your chicken with the head
cut off being like, oh, I haveextra time, or, oh, I need more
time.
What should I do?
Just a lot for the five hours.
Better to have more time than notime.
And maybe that extra time couldbe spent on like details and
styling and closeups.
But I'm definitely feeling likeI know at minimum I wanted 365
(10:10):
pictures, right?
At least one for every day, ifI'm gonna be dramatic.
But bare minimum, in my head Iwas like 500 photos to shift
through.
Different looks, differentlocations, different outfits for
the next three years willsustain me because really that's
so much variety.
(10:31):
And my brands also havedifferent vibes.
Like my programs have differentvibes.
And then essentially my branditself is gonna have its own
arching vibe.
So I don't know, I like to thinkof things separately, but
together.
And so I'm like, okay, for thefuture, this makes sense for
this.
I might do though a minisession.
(10:52):
For what the cinematic editorialis going to become, because the
vibe is completely different.
And I'm just gonna say it likethat.
It's Ooh, I almost said thenightmare.
My signature offer, which iscurrently wedding, CEO is more
of like eldest daughter, verymuch like iconic, older sister
(11:13):
vibe, right?
Like these programs have twodifferent vibes.
What was known as cinematiceditorial is actually gonna turn
into the artsy teenager, maybeearly twenties.
Like I'm a do me artsy version.
And I feel like what's currentlywedding, CEO is 1000% me, and I
feel like.
(11:33):
Cinematic editorial, which willchange, is now gonna be like me
in college, like an artsycollege girl, and I can picture
like a brand archetype for eachof these programs.
As people, it's so weird.
Like I can picture it right nowthat I'm thinking about it.
I was like, oh yeah, thisprogram is definitely gonna be
like very artsy, very likefigure out who you are and it's
(11:55):
just gonna be creative andmessy.
One of my favorite movies is,I'm obviously a two thousands
girl.
What was it?
Confessions of a teenage dramaqueen with lindsay Lohan, and
like her vibe going from NewYork to New Jersey and just like
how eccentric she was and howjust unabashed she was and
people could not stand how shewas so confident and her outfits
(12:18):
were so crazy and I don't gether, she just didn't care.
She just.
Did it.
And I just want that vibe toencompass like the confidence of
that program.
And then I also think aboutPrincess Diaries when her and
her mom were.
Throwing darts at like pinkballoons and how fun that was
and how messy that was.
I just feel like the artisticversion of me, gets to have so
(12:38):
much fun in that program.
And then the signature program,which is wedding, CEO, is more
of just like step into yourpower, like iconic, very
editorial, but also girl's,girl.
Of course.
But she's not the one or thetwo, so she's gonna get it done.
She's gonna have a good time.
Everybody's invited.
(12:59):
You can sit with us, but also wewill do it iconically.
And so just seeing how Ienvision that, how I want that
to be perceived, how I want thatto look.
I already know that I'm gonnawanna do a mini shoot to really
encompass the artistic programmore.
Be like, actually I want more ofthis, and these kinds of looks
and I know how I'm gonna be ableto achieve that.
(13:20):
And it's probably gonna takeanother session.
'cause it would've been a fullday, like if I did both
programs.
'cause what I essentially didwas like the Allure Rochelle
brand.
And then little hints of thewedding, CEO, but I didn't
really give a nod to the artsyversion, and that would've been
at least two to three moreoutfits, which would've left me
(13:41):
at eight outfits, an eight hourshoot.
And there's no way I could havedone eight hours because I was
already so exhausted by five.
And that's because I didn't eat.
So that's in the list.
Oh my gosh.
Please eat something.
I was like, I didn't have time.
I was still buying last minuteprops.
I bought Ramen.
And then I was like, Hey, can Ijust buy some steamy noodles?
(14:03):
And they're like, noodles to go,no sauce.
Like no sauce just wanna buysome noodles on the side.
And we made it work, so gettingthose last minute props that had
to be, picked up that day wasjust okay, I had to get coffee,
I had to get this, I had to getthat.
And I didn't have time toactually eat and that made me
very sad.
But I had a really good meal.
When I came home and that's allthat matters.
So all that to say is a lot fortime.
(14:27):
You just have no idea how muchtime you're gonna need, maybe
overestimate what you think youcan do.
In what time?
Don't be like me and be I can dothis in three hours, like five
outfits.
No big deal.
It is a big deal.
You do need more than threehours.
Make the best decision, makebetter choices.
That's what I say when I'm justnot listening.
I'm like, whew, hello.
You gotta make better choices.
(14:48):
The next thing is to create apose, list, a schedule, and a
timeline for outfits andlocations leading to the next.
This I did not have.
I just eyeballed it in my brain.
And then when I hopped on a callwith my creative director,
Jasmine, she was like, Hey, sodo you have like a schedule, a
timeline, a shot list?
Do you have all this stuff laidout?
And I was like, no.
(15:09):
She gave me this very helpfulguide where we laid out the
outfits and then there was thepictures of the outfits.
Head to location one in outfitone, right?
And then location address wasthere, outfit picture was there.
So that I could always look atthat and be like, okay, I have
to change into this exactly withthis prop and this, that and the
other.
And so I just, I don't know, itwas very much more prepared
(15:30):
being like, what was I doing?
when you're getting dressed sofast in multiple locations, I
had suitcases everywhere.
I had accessories everywhere.
I was like, what am I supposedto do with my hair for this one?
Like I get why people have ahairstylist on deck when they do
these huge grandiose brandshoots.
But I am very laid back in thatway.
I didn't want this to feel likea celebrity kind of thing.
(15:51):
I just want it to be.
Bougie, but low key, if thatmakes sense.
But having a list of the posesthat you wanted, even if it's a
picture of the poses you wantedin that location, in that
outfit.
That is gonna save you a ton oftime.
And then ask yourself too whatis the shelf life of this brand
shoot going to look like?
(16:11):
For me, I wanted this, and Ihave said this many times, like
this is who I'm gonna look likefor the next three years.
If I get skinny, if I getbigger, this is who I look like.
Okay?
The picture you're looking at isme.
It does not matter.
Does that matter?
What happens in my life?
That is what I look like if Ibreak my arm, it doesn't matter.
I look like the picture on mywebsite.
But in the past, it was always aquick headshot exchange or like
(16:34):
a mini brand shoot.
And those lasted me three tosix, sometimes 12 months, but it
was anywhere from three to sixmonths I would find myself doing
brand shoots like every season.
Now I don't know if anybodywould like to do that, at the
time I was just very excited tobe a full-time wedding
photographer.
That was me just doing a littlebrand shoot every three to six
(16:55):
months.
So figure out for yourself, likehow long you want these images
to last.
How many image deliverablesminimum do you want or need?
At least in wedding photography,as you're going through images
and calling them down, like Ialways told them, Hey, like for
10 hours of coverage you canexpect anywhere from 900 to a
thousand images.
So just like essentially beinglike 50 to a hundred images an
(17:16):
hour minimum will let you knowhow many images you will or
won't be getting back dependinghow much the photographer is
shooting, how much you'restopping and changing, how much
you're going to differentlocations.
Like all of that will cometogether.
We're flying by this list.
But if you look, this is reallya masterclass.
This is like a mini masterclasssomething that seems so simple
(17:38):
as a brand shoot can really goleft if you don't have a plan.
And who knew all of this stuffwent into this?
Who knows?
So another thing, and this is ifyou're a photographer, we know
that w weather changes andpossible reschedules happen and
the only thing that wasunfortunate for me is because my
timeline was so tight I did notschedule this early enough.
(18:03):
We couldn't reschedule and so itrained.
All morning and my beautifulcurls fell out and I was livid.
I was so mad.
And the humidity just, it wasn'treally humid, actually, it was
just very cold and wet.
Perfect ramen weather though, tobe honest with you.
But.
It was wet, my curls fell off,and so I had to pivot with how
(18:28):
my hair was gonna be and tryingto like, maneuver that.
It fell out and very loose,natural ish waves.
And it's definitely giving, Iwoke up like this literally.
But I think it's honestlythough, because of the rebrand
launch, like it's launching inApril, Michigan is not beautiful
until May, cherry blossomsbloom, I think in May, and that
(18:50):
would've probably been ideal fora photo shoot for me.
I love cherry blossoms.
It reminds me of Mulan.
I had the Mulan comb with theBarbie doll.
Like I love, right?
Nostalgic for me.
Having a shoot at the end ofMarch and it's.
Here it has been 60 degrees, 30degrees, 40 degrees, 70 degrees.
It has been crazy here forweather.
(19:12):
So I didn't know what I wasgonna get.
One minute I looked at it and itwas sunny.
The next minute I looked at it,it was cloudy, and the next
thing you know, it's raining.
And I think if you schedule atleast one to two months in
advance before you actually needthe images.
You'll have more flexibility tomove the date in case of
weather, move the date in caseof, I don't know, sickness, like
(19:32):
things happen.
Life happens.
It's almost like having a lifehappen proof schedule for things
like this and really buffering.
Between them, I feel like forme, everything, I had this idea
in December, but I really didn'tstart moving on it like really
moving until the end of Februaryand I should have like my ideas
(19:53):
took so long to come togetherclearly for me.
I should have took a move on itin January, but I had so much
going on with my strategies,trying to make them make sense,
trying to make this rebrand,make sense, and honestly just
trying to figure out what it wasgonna be.
'cause I had no idea.
And so because it took so longfor it to come together and I
had this very firm, like thisyear I'm gonna be 35, I want
(20:16):
this to be a birthday launchbecause I'm so extra.
That I, it did not allow enoughbuffer time for things to
naturally come together.
And then when things naturallycame together, it was like, all
right, alo, you have a week tobook this person.
And thank goodness they were allavailable.
Every person I reached out towas available and I was like,
I'm really sorry.
I have a tight timeline.
Can we hop on a call liketomorrow?
(20:37):
Zero outta 10.
Don't recommend.
Get your life together, right?
I think there's a stickercollection.
It's get your ducks in a row.
The amount of times I've had toput that on my planner, like
allure, get your ducks in a row.
Your ducks are not in a row,yeah.
Don't be like me.
Allow for weather change.
Allow for possible deadlines tobe moved.
Allow for any of that becauseyou just dunno what's gonna
happen.
And having buffer time is good.
(20:59):
And so a nod to that is gonna beallow enough time for the shoe
and the deliverables and theturnaround time.
To be efficient enough to handoff to the next service
provider, which in this casewould be my web designer.
And so we've had to move ourwebsite launch quite a few times
because she was like, I need thepictures.
And I was like, oh, you need thepictures before you do the
(21:20):
website?
Oops.
Let's move this.
So a lot of moving around and menot realizing like how
everything works together intandem.
And yeah, making sure that youjust have enough time in between
all the different people thatyou have hired to bring this to
life.
That they have all the toolsthey need to get it together and
then also clear your schedule asmuch as possible.
(21:43):
The week of and non-negotiable.
The day of the shoot, I did notdo anything.
On the day of the shoot, I.
No, that was my only priority.
I did not want to have to hop ona call like I cleared out of
office, but I didn't do that forthe week.
And so by the time that theshoot came around, I was quite
(22:05):
exhausted with all of the callsthat I had to be on.
Let me see.
Yeah, so I was on five callsthat week and my kids were out
for spring break which is finebecause, they were taken care
of.
But it was just a lot of movingpieces and I pretty much.
Try to manage as much as I can,before my husband gets home.
(22:25):
And so having to delegate andmanage all of that thinking
about, and I was still makingdinner taking care of the house,
the management doesn't go away.
So if I could have at least nothad those calls, those five
calls, and maybe they would'vepushed the week before, I think
I would've had all the props andeverything taken care of.
By the time I had to pick up mykids and I wouldn't have had to
(22:49):
like maybe rush around so muchthrough the week, finding
pockets of time to wrap up lastminute details.
So that's what I would dodifferently.
And then the last thing, this isnumber 10.
Did you know there was 10?
I didn't number them, but we'reat 10.
Take care of yourself.
Day of day prior, go to bedearly put on a face mask,
exfoliate.
I wish I would've exfoliated,but I was so exhausted, I just
(23:12):
fell asleep.
Eat something before the shoot.
Something light.
Of course, if you don't wannafeel like you're fighting for
your life or you're bloated orwhatever.
Eat something light that will atleast carry you for the next
three to four to five hours.
And drink lots of water.
I forgot my water, you guys.
(23:32):
I was so thirsty.
Like we were driving tolocation.
I was like, man, I really wish Icould drink my water or like my
electrolytes.
Something I was thirsty and itwas cold and rainy, and then the
sun came out at the end of theshoot.
Guys, make this make sense.
Like it was so wet.
I'm like jumping around puddlesand then by the end of the shoe
(23:53):
everything is dried up, the sunis out full sun and we're just
living life, sunglasses, vibe,crossing the street.
And I'm just like, what is thisday people are gonna think These
photos were taken on twodifferent days.
Crazy.
Also being a model isexhausting, unpopular opinion.
It is very exhausting to smileall day and pose yourself and
(24:16):
think about your good angles,thinking about walking, and for
me, like I studied fashion, therunway modeling,'cause I was a
senior photographer actually atone time.
And so posing like I know how topose.
I've had to emulate it for mycouples, comes naturally to me,
but like having to put one footin front of the other to really
be in these really awkward,moderately positions.
But, it looks good, but it feelsweird and awkward and terrible,
(24:39):
like doing that for five hoursstraight with a two minute drive
in between.
It was exhausting.
But at the end of it, me and myphotographer were just like high
fiving oh my gosh, we finishedall of the film formats and we
got some sun.
We got to play around withlocations, play around with
light.
At the end of the day, it waslike, oh, I'm so glad we did
(24:59):
this.
I'm also so glad that it's overand now I can stay behind the
computer in my pajamas as I'mrecording this right now.
And.
Yeah.
Okay, this is your minimasterclass, your official brand
session guide, do's and don'ts.
What I would've donedifferently, what I did, and let
me tell you, like when youintentionally plant a brand
(25:20):
shoe, it is really going toserve you.
Because the visuals really bringeverything to life.
And of course, having more thanjust two headshots where you're
looking to the left, looking tothe right and looking at the
camera with your hand on yourhip or your hands folded.
It's nice to have thepersonality, the bougie, the
other archetypes that you canthink of that really encompass
(25:41):
your brand and you feel likeyour brand aesthetic is coming
together.
'cause you can visually see itand use these images.
Forever.
Like these images are yours forlife, and so consider everything
taken care of and now you canimplement all of that into your
web design, your posts, yourcontent.
You're good, like the hardestpart is done.
(26:01):
Showing up and gettingphotographed for hours, it does
pay off.
And like I said, I'd rather doit all in one day than having to
spread it out over a couple ofmonths.
I feel really good.
This is my official tips, and Ihope it's helpful for you if you
are in your rebrand era.
I know a lot of people arerebranding actually right now,
so maybe this is coming a littlelate.
I do apologize, but maybe youhave some thoughts.
(26:24):
If you didn't get enough shotsand enough poses, for the next
one, you can make a plan, learnfrom my mistakes, and maybe see
if you can.
Make your next brand sessionstretch for 12 to 24 months, or
like me three years because I'mabout to get 600 images
delivered to me.
Amazing.
(26:44):
Love that journey for me.
Anyways, I hope you enjoy thisepisode and if you wanna be the
first to see when we launch therebrand.
A couple days before the publicjoin the wait list and the show
notes, and if you would love toraise your prices, book Less
Weddings, make a hundred k andBeyond in your business.
Join the wait list.
Guys.
We are launching some crazybonuses and I cannot wait.
(27:08):
I literally cannot wait to talkabout it and tell you how we're
gonna help you get the resulteven faster than ever before.
And I don't know, I feel like bythe end of this year, all of the
new students that are joining,we're gonna hit$3 million in
sales.
We're already at 2.5, so I'mlike, if a couple of you are
booking weddings at your highestpackage and then you raise them,
you're good.
We're gonna hit 3 million as asales program for wedding
(27:32):
photographers, for femalewedding photographers looking to
uplevel their business so theycan free up their time, be
present for travel, friends,babies, what have you, life in
general, right?
All right, so join the wait listfor that and I will see you
inside.
I cannot wait to show youeverything.
I'm so excited and I'm actuallygetting details ready for my
(27:52):
pricing masterclass.
How to book 10 K weddings.
So there's a lot of good stuffcoming on.
You wanna be on the wait listfor all of them.
Okay?
I'll see you in the nextepisode.
Have an amazing week and I'lltalk to you next week.
Bye.
Hello.
(00:00):
Welcome or welcome back to thepodcast.
I am coming at you a week aftermy brain shoot and that's how
long it's taking me to recover.
Like it takes so much time,brain, space, and effort to put
on a brand shoot.
And to be honest, that wasprobably the most exhausting
(00:22):
part of this rebrand wasactually physically having to
show up.
Planning, ideating.
Strategizing, like that stuff iseasy to me.
I do it every single day, butgetting behind the camera,
constantly modeling for fivehours straight, running around
Detroit, running around tolocations, changing really
quick, changing back, and then,making sure I had the right
(00:43):
props, made sure we had theright pose list for this
location in this particular areawith the right outfit.
That was exhausting.
That was a full-time job.
I came home deceased, honestly.
As I was driving home from myshoe and the exhaustion and
honestly the overall high, thatit was just getting back into
(01:03):
the swing of things runningaround in my favorite city.
Realizing how easy it is likeriding a bike, to get back into
posing and being behind thecamera.
I don't necessarily love it, Idon't know.
As long as you are constantlymoving from post to post
naturally, and then eventuallythe photographer will shift you
like as long as you have somekind of a cadence behind the
(01:25):
camera.
It really does go by reallyfast.
I think we were at a point whereI was like, oh my gosh, we're
three hours in and having herswitch through the mediums of
shooting film and then shootingvideo in multiple different
formats of film.
I think it was needless to say,like we both were like, okay, it
felt like a wedding day.
It wasn't, but it felt like one,so I actually was driving home
(01:47):
and I was like, okay.
I think a really great episodeto end this rebrand series.
As I really dive into the nextstep, which is.
The website and wrappingeverything up, like by the time
that wraps up, it's time to openthe doors to the new Wedding X
program.
And I was like, okay, whatbetter episode to leave it off
(02:07):
with than, a brand session guideon do's and don't, and you know
how to make sure that you'regetting the most out of your
brand session, not wasting yourtime, your money, and your
efforts.
Because in the past, I feel likeI used to planned a brand
session.
Let's see, what did I do?
I feel like I've always, myofficial brand session was
(02:28):
before the pandemic.
I rented a studio and I had aphotographer and I think I had
two outfits and that was it.
And I just said, okay, I have.
The cool girl version, therelaxed version with my hat I
always loved hats.
And then I had another versionthat was a little more dressed
up and that's when I realized,okay, with brand sessions you
(02:49):
need to be really prepared.
But even then I wasn't asprepared as obviously, fast
forward to six years later whereI'm super prepared for this one
actually felt like a run throughthe city kind of production.
But in the past, I wasn't asefficient with my time and
intentional with the shoot.
I just said, oh, this is thevibe.
(03:11):
This is cool, and these are myoutfits.
Great.
And I'll just smile and wave andbe myself and bring a laptop and
a coffee mug.
Those were the days.
And so every six months I wasalways doing a brand shoot
because I felt like I justdidn't, I never got the material
I needed to last me at least 12months.
(03:31):
And so I would do headshotexchanges or like with a friend,
you'd always say, okay looklike, let's show up, dressed up.
I shoot you, you shoot me.
It was perfect, right?
And essentially free.
But there was no written outplan.
There was no style guide.
There wasn't a pose list, therewasn't props.
It was just like a greatheadshot where I'm smiling in a
fancy outfit, boom, brandsession, and it's really not the
(03:55):
same.
It's actually much more layeredthan that.
And I don't know, it's been funevolving and changing and
realizing like the morestructured that you are, the
more you can get out of oneexperience.
And I am a huge advocate for.
Saving time, batching, I'drather dedicate hours and hours
to something and doing it onceevery three years than having to
(04:16):
do an hour of a brand shootevery six to 12 months because I
didn't get what I needed in thefirst place.
With that being said, the firsttip is really deciding your
overall vibe of the shoe, and ifyou already have a really good
brand voice and signature brandin general, like maybe you've
gotten a rebrand and so you havean idea or maybe you don't, but.
(04:38):
You're thinking to yourself,okay, this is essentially the
theme.
And the next part will befiguring out like editing style
figuring out locations, figuringout outfits, figuring out props,
and really figuring out if thisis something that you're gonna
look back on and it's gonna betimeless.
And I think that's the missingpiece for me, is like I was very
(04:59):
much like in the moment.
Okay, right now this is what Ilike.
Right now this is what I want.
Versus like very much bigpicture thinking and much more
like methodical than just beingimpulsive and doing stuff, which
is something I have had to workon for years.
I have always been very, let'sjust do it today so we don't
have to do it tomorrow.
Let's just get it done, let'sget it done messy.
(05:20):
We'll fix it up later.
I'm very much impulsive,confidently impulsive may be to
a fault, but I learned mylessons.
So lesson about this one ismaking a plan of your overall
brand session aesthetic.
Okay.
And then after that, if you can,if you have the funds to hire a
stylist he, or at the bareminimum, create a mood board, an
(05:45):
outfit board, and oppose boardinside of Pinterest.
And now that in Pinterest youcan create sub boards inside of
the main board.
It really keeps things organizedbecause in the past we would
make six different boards thatwas actually meant for one thing
and everything gets lost andmessy.
So you could have your rebrandPinterest board and then start
(06:06):
making the sub boards about howyou're gonna bring all of this
together and all of the movingpieces that it takes and, hiring
a creative director in additionto the stylist and having their
deliverables work together tomake this come together so
seamless.
Was great because all I had todo was like word vomit.
What I want, my vision, thecolors, and basically just my
(06:28):
brand.
I submitted that, thedeliverables of the brand to
them and they were like, okay,great.
This is what we're gonna do.
And for the stylist, I think shehelped me think about outfit
props.
And then the creative directorhelped me think about props that
were relative to the brand andrelative to the overall
experience of my rebrand, of mypersonal style and how all those
(06:51):
things come together and all ofthis intentionality has saved me
so much hamster wheels circlingof going back and forth.
Do I need this?
Is this too much?
Is this not enough?
Okay, you have this, and thenyou have your outfit props.
Now you have props for thebusiness.
And what they symbolize in thebusiness.
Digging deep inside of yourselfand what your business values
(07:11):
are, find a way to merge the twotogether.
I am a huge advocate forpersonal brand.
I always have, always will be.
It has never gone away.
It will always stay because theonly thing differentiating you
and another brand.
Is the little pieces of you thatyou sprinkle in that nobody else
has.
And I feel like everybody has,the beauty of uniqueness, our
own stories, our personalities,everything that makes you, you
(07:35):
is gonna be the thing thatreally helps you stand out in
any industry, to be honest withyou.
Really to bring together thisbrand to life versus those
typical fine art headshots thatwe see.
And I know the luxury market ishuge right now, and everybody
wants these really fancy,elevated headshots where you
look like you are the moment.
You are the icon.
(07:56):
But I also believe it's good tosprinkle in personality photos
so we can understand you andreally get you as a person.
And I know that happens morewith video,'cause video can
really bring somebody to life.
But photos with personality, inmy opinion, just hit different.
And I'm just oh my gosh, that'sso cool.
She seems like she'd be fun,versus wow, this person's so
(08:17):
cool.
They have a nice elevatedheadshot now, don't jump down my
back because right now I haveone of those headshot.
But I am gonna be changing thatsoon, obviously.
So BRB, but having A shoot thathas been so intentional and
detailed and strategic.
I feel like these headshot aregonna really stand the test of
(08:38):
time for me.
And I have so many differentlooks for so many different
locations and vibes.
I don't think I'll need to goback to those very simple,
typical, elevated headshots, Iguess is what I'll call them.
And then allow five hoursminimum of shoot time if you're
having more than three outfitsand hear me out, because I
(09:00):
didn't think that I needed this.
And I ended up using this exactamount which my creative
director told me, she's youactually need 45 hours minimum.
Of shoot time to make sure thatyou're not rushing around and
outfit changes and locationchanges.
And I was like, I could do it inthree hours.
Like you don't know who you'retalking to.
I was a wedding photographer inDetroit and that's what I did.
(09:21):
I was always on the go.
I was always on the run.
We can knock this out.
We did.
Can you really get five outfitsdone in, four locations?
For three hours.
Can you really, the answer wasno.
Okay.
I thought I was a superhero, butclearly I am just a girl.
So whatever, like you, you moveon.
(09:41):
So save yourself the heartacheof having to add additional
hours of coverage run aroundlike your chicken with the head
cut off being like, oh, I haveextra time, or, oh, I need more
time.
What should I do?
Just a lot for the five hours.
Better to have more time than notime.
And maybe that extra time couldbe spent on like details and
styling and closeups.
But I'm definitely feeling likeI know at minimum I wanted 365
(10:10):
pictures, right?
At least one for every day, ifI'm gonna be dramatic.
But bare minimum, in my head Iwas like 500 photos to shift
through.
Different looks, differentlocations, different outfits for
the next three years willsustain me because really that's
so much variety.
(10:31):
And my brands also havedifferent vibes.
Like my programs have differentvibes.
And then essentially my branditself is gonna have its own
arching vibe.
So I don't know, I like to thinkof things separately, but
together.
And so I'm like, okay, for thefuture, this makes sense for
this.
I might do though a minisession.
(10:52):
For what the cinematic editorialis going to become, because the
vibe is completely different.
And I'm just gonna say it likethat.
It's Ooh, I almost said thenightmare.
My signature offer, which iscurrently wedding, CEO is more
of like eldest daughter, verymuch like iconic, older sister
(11:13):
vibe, right?
Like these programs have twodifferent vibes.
What was known as cinematiceditorial is actually gonna turn
into the artsy teenager, maybeearly twenties.
Like I'm a do me artsy version.
And I feel like what's currentlywedding, CEO is 1000% me, and I
feel like.
(11:33):
Cinematic editorial, which willchange, is now gonna be like me
in college, like an artsycollege girl, and I can picture
like a brand archetype for eachof these programs.
As people, it's so weird.
Like I can picture it right nowthat I'm thinking about it.
I was like, oh yeah, thisprogram is definitely gonna be
like very artsy, very likefigure out who you are and it's
(11:55):
just gonna be creative andmessy.
One of my favorite movies is,I'm obviously a two thousands
girl.
What was it?
Confessions of a teenage dramaqueen with lindsay Lohan, and
like her vibe going from NewYork to New Jersey and just like
how eccentric she was and howjust unabashed she was and
people could not stand how shewas so confident and her outfits
(12:18):
were so crazy and I don't gether, she just didn't care.
She just.
Did it.
And I just want that vibe toencompass like the confidence of
that program.
And then I also think aboutPrincess Diaries when her and
her mom were.
Throwing darts at like pinkballoons and how fun that was
and how messy that was.
I just feel like the artisticversion of me, gets to have so
(12:38):
much fun in that program.
And then the signature program,which is wedding, CEO, is more
of just like step into yourpower, like iconic, very
editorial, but also girl's,girl.
Of course.
But she's not the one or thetwo, so she's gonna get it done.
She's gonna have a good time.
Everybody's invited.
(12:59):
You can sit with us, but also wewill do it iconically.
And so just seeing how Ienvision that, how I want that
to be perceived, how I want thatto look.
I already know that I'm gonnawanna do a mini shoot to really
encompass the artistic programmore.
Be like, actually I want more ofthis, and these kinds of looks
and I know how I'm gonna be ableto achieve that.
(13:20):
And it's probably gonna takeanother session.
'cause it would've been a fullday, like if I did both
programs.
'cause what I essentially didwas like the Allure Rochelle
brand.
And then little hints of thewedding, CEO, but I didn't
really give a nod to the artsyversion, and that would've been
at least two to three moreoutfits, which would've left me
(13:41):
at eight outfits, an eight hourshoot.
And there's no way I could havedone eight hours because I was
already so exhausted by five.
And that's because I didn't eat.
So that's in the list.
Oh my gosh.
Please eat something.
I was like, I didn't have time.
I was still buying last minuteprops.
I bought Ramen.
And then I was like, Hey, can Ijust buy some steamy noodles?
(14:03):
And they're like, noodles to go,no sauce.
Like no sauce just wanna buysome noodles on the side.
And we made it work, so gettingthose last minute props that had
to be, picked up that day wasjust okay, I had to get coffee,
I had to get this, I had to getthat.
And I didn't have time toactually eat and that made me
very sad.
But I had a really good meal.
When I came home and that's allthat matters.
So all that to say is a lot fortime.
(14:27):
You just have no idea how muchtime you're gonna need, maybe
overestimate what you think youcan do.
In what time?
Don't be like me and be I can dothis in three hours, like five
outfits.
No big deal.
It is a big deal.
You do need more than threehours.
Make the best decision, makebetter choices.
That's what I say when I'm justnot listening.
I'm like, whew, hello.
You gotta make better choices.
(14:48):
The next thing is to create apose, list, a schedule, and a
timeline for outfits andlocations leading to the next.
This I did not have.
I just eyeballed it in my brain.
And then when I hopped on a callwith my creative director,
Jasmine, she was like, Hey, sodo you have like a schedule, a
timeline, a shot list?
Do you have all this stuff laidout?
And I was like, no.
(15:09):
She gave me this very helpfulguide where we laid out the
outfits and then there was thepictures of the outfits.
Head to location one in outfitone, right?
And then location address wasthere, outfit picture was there.
So that I could always look atthat and be like, okay, I have
to change into this exactly withthis prop and this, that and the
other.
And so I just, I don't know, itwas very much more prepared
(15:30):
being like, what was I doing?
when you're getting dressed sofast in multiple locations, I
had suitcases everywhere.
I had accessories everywhere.
I was like, what am I supposedto do with my hair for this one?
Like I get why people have ahairstylist on deck when they do
these huge grandiose brandshoots.
But I am very laid back in thatway.
I didn't want this to feel likea celebrity kind of thing.
(15:51):
I just want it to be.
Bougie, but low key, if thatmakes sense.
But having a list of the posesthat you wanted, even if it's a
picture of the poses you wantedin that location, in that
outfit.
That is gonna save you a ton oftime.
And then ask yourself too whatis the shelf life of this brand
shoot going to look like?
(16:11):
For me, I wanted this, and Ihave said this many times, like
this is who I'm gonna look likefor the next three years.
If I get skinny, if I getbigger, this is who I look like.
Okay?
The picture you're looking at isme.
It does not matter.
Does that matter?
What happens in my life?
That is what I look like if Ibreak my arm, it doesn't matter.
I look like the picture on mywebsite.
But in the past, it was always aquick headshot exchange or like
(16:34):
a mini brand shoot.
And those lasted me three tosix, sometimes 12 months, but it
was anywhere from three to sixmonths I would find myself doing
brand shoots like every season.
Now I don't know if anybodywould like to do that, at the
time I was just very excited tobe a full-time wedding
photographer.
That was me just doing a littlebrand shoot every three to six
(16:55):
months.
So figure out for yourself, likehow long you want these images
to last.
How many image deliverablesminimum do you want or need?
At least in wedding photography,as you're going through images
and calling them down, like Ialways told them, Hey, like for
10 hours of coverage you canexpect anywhere from 900 to a
thousand images.
So just like essentially beinglike 50 to a hundred images an
(17:16):
hour minimum will let you knowhow many images you will or
won't be getting back dependinghow much the photographer is
shooting, how much you'restopping and changing, how much
you're going to differentlocations.
Like all of that will cometogether.
We're flying by this list.
But if you look, this is reallya masterclass.
This is like a mini masterclasssomething that seems so simple
(17:38):
as a brand shoot can really goleft if you don't have a plan.
And who knew all of this stuffwent into this?
Who knows?
So another thing, and this is ifyou're a photographer, we know
that w weather changes andpossible reschedules happen and
the only thing that wasunfortunate for me is because my
timeline was so tight I did notschedule this early enough.
(18:03):
We couldn't reschedule and so itrained.
All morning and my beautifulcurls fell out and I was livid.
I was so mad.
And the humidity just, it wasn'treally humid, actually, it was
just very cold and wet.
Perfect ramen weather though, tobe honest with you.
But.
It was wet, my curls fell off,and so I had to pivot with how
(18:28):
my hair was gonna be and tryingto like, maneuver that.
It fell out and very loose,natural ish waves.
And it's definitely giving, Iwoke up like this literally.
But I think it's honestlythough, because of the rebrand
launch, like it's launching inApril, Michigan is not beautiful
until May, cherry blossomsbloom, I think in May, and that
(18:50):
would've probably been ideal fora photo shoot for me.
I love cherry blossoms.
It reminds me of Mulan.
I had the Mulan comb with theBarbie doll.
Like I love, right?
Nostalgic for me.
Having a shoot at the end ofMarch and it's.
Here it has been 60 degrees, 30degrees, 40 degrees, 70 degrees.
It has been crazy here forweather.
(19:12):
So I didn't know what I wasgonna get.
One minute I looked at it and itwas sunny.
The next minute I looked at it,it was cloudy, and the next
thing you know, it's raining.
And I think if you schedule atleast one to two months in
advance before you actually needthe images.
You'll have more flexibility tomove the date in case of
weather, move the date in caseof, I don't know, sickness, like
(19:32):
things happen.
Life happens.
It's almost like having a lifehappen proof schedule for things
like this and really buffering.
Between them, I feel like forme, everything, I had this idea
in December, but I really didn'tstart moving on it like really
moving until the end of Februaryand I should have like my ideas
(19:53):
took so long to come togetherclearly for me.
I should have took a move on itin January, but I had so much
going on with my strategies,trying to make them make sense,
trying to make this rebrand,make sense, and honestly just
trying to figure out what it wasgonna be.
'cause I had no idea.
And so because it took so longfor it to come together and I
had this very firm, like thisyear I'm gonna be 35, I want
(20:16):
this to be a birthday launchbecause I'm so extra.
That I, it did not allow enoughbuffer time for things to
naturally come together.
And then when things naturallycame together, it was like, all
right, alo, you have a week tobook this person.
And thank goodness they were allavailable.
Every person I reached out towas available and I was like,
I'm really sorry.
I have a tight timeline.
Can we hop on a call liketomorrow?
(20:37):
Zero outta 10.
Don't recommend.
Get your life together, right?
I think there's a stickercollection.
It's get your ducks in a row.
The amount of times I've had toput that on my planner, like
allure, get your ducks in a row.
Your ducks are not in a row,yeah.
Don't be like me.
Allow for weather change.
Allow for possible deadlines tobe moved.
Allow for any of that becauseyou just dunno what's gonna
happen.
And having buffer time is good.
(20:59):
And so a nod to that is gonna beallow enough time for the shoe
and the deliverables and theturnaround time.
To be efficient enough to handoff to the next service
provider, which in this casewould be my web designer.
And so we've had to move ourwebsite launch quite a few times
because she was like, I need thepictures.
And I was like, oh, you need thepictures before you do the
(21:20):
website?
Oops.
Let's move this.
So a lot of moving around and menot realizing like how
everything works together intandem.
And yeah, making sure that youjust have enough time in between
all the different people thatyou have hired to bring this to
life.
That they have all the toolsthey need to get it together and
then also clear your schedule asmuch as possible.
(21:43):
The week of and non-negotiable.
The day of the shoot, I did notdo anything.
On the day of the shoot, I.
No, that was my only priority.
I did not want to have to hop ona call like I cleared out of
office, but I didn't do that forthe week.
And so by the time that theshoot came around, I was quite
(22:05):
exhausted with all of the callsthat I had to be on.
Let me see.
Yeah, so I was on five callsthat week and my kids were out
for spring break which is finebecause, they were taken care
of.
But it was just a lot of movingpieces and I pretty much.
Try to manage as much as I can,before my husband gets home.
(22:25):
And so having to delegate andmanage all of that thinking
about, and I was still makingdinner taking care of the house,
the management doesn't go away.
So if I could have at least nothad those calls, those five
calls, and maybe they would'vepushed the week before, I think
I would've had all the props andeverything taken care of.
By the time I had to pick up mykids and I wouldn't have had to
(22:49):
like maybe rush around so muchthrough the week, finding
pockets of time to wrap up lastminute details.
So that's what I would dodifferently.
And then the last thing, this isnumber 10.
Did you know there was 10?
I didn't number them, but we'reat 10.
Take care of yourself.
Day of day prior, go to bedearly put on a face mask,
exfoliate.
I wish I would've exfoliated,but I was so exhausted, I just
(23:12):
fell asleep.
Eat something before the shoot.
Something light.
Of course, if you don't wannafeel like you're fighting for
your life or you're bloated orwhatever.
Eat something light that will atleast carry you for the next
three to four to five hours.
And drink lots of water.
I forgot my water, you guys.
(23:32):
I was so thirsty.
Like we were driving tolocation.
I was like, man, I really wish Icould drink my water or like my
electrolytes.
Something I was thirsty and itwas cold and rainy, and then the
sun came out at the end of theshoot.
Guys, make this make sense.
Like it was so wet.
I'm like jumping around puddlesand then by the end of the shoe
(23:53):
everything is dried up, the sunis out full sun and we're just
living life, sunglasses, vibe,crossing the street.
And I'm just like, what is thisday people are gonna think These
photos were taken on twodifferent days.
Crazy.
Also being a model isexhausting, unpopular opinion.
It is very exhausting to smileall day and pose yourself and
(24:16):
think about your good angles,thinking about walking, and for
me, like I studied fashion, therunway modeling,'cause I was a
senior photographer actually atone time.
And so posing like I know how topose.
I've had to emulate it for mycouples, comes naturally to me,
but like having to put one footin front of the other to really
be in these really awkward,moderately positions.
But, it looks good, but it feelsweird and awkward and terrible,
(24:39):
like doing that for five hoursstraight with a two minute drive
in between.
It was exhausting.
But at the end of it, me and myphotographer were just like high
fiving oh my gosh, we finishedall of the film formats and we
got some sun.
We got to play around withlocations, play around with
light.
At the end of the day, it waslike, oh, I'm so glad we did
(24:59):
this.
I'm also so glad that it's overand now I can stay behind the
computer in my pajamas as I'mrecording this right now.
And.
Yeah.
Okay, this is your minimasterclass, your official brand
session guide, do's and don'ts.
What I would've donedifferently, what I did, and let
me tell you, like when youintentionally plant a brand
(25:20):
shoe, it is really going toserve you.
Because the visuals really bringeverything to life.
And of course, having more thanjust two headshots where you're
looking to the left, looking tothe right and looking at the
camera with your hand on yourhip or your hands folded.
It's nice to have thepersonality, the bougie, the
other archetypes that you canthink of that really encompass
(25:41):
your brand and you feel likeyour brand aesthetic is coming
together.
'cause you can visually see itand use these images.
Forever.
Like these images are yours forlife, and so consider everything
taken care of and now you canimplement all of that into your
web design, your posts, yourcontent.
You're good, like the hardestpart is done.
(26:01):
Showing up and gettingphotographed for hours, it does
pay off.
And like I said, I'd rather doit all in one day than having to
spread it out over a couple ofmonths.
I feel really good.
This is my official tips, and Ihope it's helpful for you if you
are in your rebrand era.
I know a lot of people arerebranding actually right now,
so maybe this is coming a littlelate.
I do apologize, but maybe youhave some thoughts.
(26:24):
If you didn't get enough shotsand enough poses, for the next
one, you can make a plan, learnfrom my mistakes, and maybe see
if you can.
Make your next brand sessionstretch for 12 to 24 months, or
like me three years because I'mabout to get 600 images
delivered to me.
Amazing.
(26:44):
Love that journey for me.
Anyways, I hope you enjoy thisepisode and if you wanna be the
first to see when we launch therebrand.
A couple days before the publicjoin the wait list and the show
notes, and if you would love toraise your prices, book Less
Weddings, make a hundred k andBeyond in your business.
Join the wait list.
Guys.
We are launching some crazybonuses and I cannot wait.
(27:08):
I literally cannot wait to talkabout it and tell you how we're
gonna help you get the resulteven faster than ever before.
And I don't know, I feel like bythe end of this year, all of the
new students that are joining,we're gonna hit$3 million in
sales.
We're already at 2.5, so I'mlike, if a couple of you are
booking weddings at your highestpackage and then you raise them,
you're good.
We're gonna hit 3 million as asales program for wedding
(27:32):
photographers, for femalewedding photographers looking to
uplevel their business so theycan free up their time, be
present for travel, friends,babies, what have you, life in
general, right?
All right, so join the wait listfor that and I will see you
inside.
I cannot wait to show youeverything.
I'm so excited and I'm actuallygetting details ready for my
(27:52):
pricing masterclass.
How to book 10 K weddings.
So there's a lot of good stuffcoming on.
You wanna be on the wait listfor all of them.
Okay?
I'll see you in the nextepisode.
Have an amazing week and I'lltalk to you next week.
Bye.
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