April 15, 2025 • 15 mins
In this episode, Alora discusses the importance of creating an incomparable wedding photography business to stand out in the industry.
She explains the concept of being 'incomparable' and debunks the myth of market saturation in the wedding photography market.
Alora provides insights into industry growth statistics and shares strategies for positioning your unique brand to attract your ideal clients.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Alora (00:00):
Hello and welcome or welcome back to the podcast.
I am so frustrated'cause Irecorded the best masterclass
for you guys and it didn't evenrecord.
So round two, let's do this.
In this episode I'm gonna betalking about why you need to be
incomparable in order to standout in the industry.
And it does sound like a doublemeaning because it is.
But for the sake of thisepisode, let's just dive into
(00:22):
what incomparable means.
Incomparable means without anequal in quality or extent,
matchless, without equal beyond.
Compare, unparalleled and unableto be compared totally different
in nature or extent.
And that is what I want for you.
I want you to build a weddingphotography business that is
(00:42):
unparalleled matchless, becauseyou'll become the go-to in
whatever your expertise is inthe wedding industry.
Now a lot of photographersstruggle with this because of
the comparison trap, the mostincredible thing about human
beings is that we are innatelydifferent, because no two people
(01:04):
are exactly alike in personalityand experiences, the way that
they perceive the world, whatthey do, what they create, how
they react.
And so you're gonna put allthose things.
Into your business.
Before I get on my whole highhorse about the industry and
how, I don't really believe thatit is saturated.
Yes, there's a lot of people init, but in this case, I have
(01:26):
actually never looked up thedefinition of saturated, so
let's dive into that togetherSaturated in terms of the market
is that when the supply isbeyond the point at which the
demand for a product issatisfied I am just gonna say
this, I believe that the term,the market is saturated in terms
of data is actually incorrect.
(01:49):
Because market saturation iswhen a market has reached a
point where the supply ofsomething is greater than the
demand for it.
And I don't believe that to betrue.
Maybe there is increasedcompetition.
Maybe it is harder to getinquiries and maybe people are
comparing to pricing.
(02:09):
But I don't think that's becauseof saturation.
And I'm gonna tell you why.
Because while doing research onthis, just to see if the market
really is saturated, just so Ihave all my facts together, my
duck's in a row.
The data says that there areabout 271,000 photography
businesses now.
They don't have the metrics onwedding photography.
Just photography, okay.
(02:31):
This is in the us which isactually interesting because
it's a 3% increase from lastyear.
If you look at it in the grandscheme of things, while there
are more photographers, thebudget for the wedding industry
as a whole is only increasingmore and more every single year.
So according to fortune businessinsights.com, they have
(02:54):
projected that in 2024 thewedding photography industry was
estimated at$23 billion in 2024,but it is estimated to actually
reach$43 billion by 2032.
And when I did research on howmany people there were in the
world I used to say there's 7billion people in the world now.
(03:15):
There's 8 billion people in theworld.
So as the number of people areincreasing, the market is
increasing, the photographersare increasing to reach the
demand of no longer 7 billionpeople in the world, but 8
billion people in the world.
And according to a very quicksearch done, it is an estimated
(03:36):
in 2025 that approximately 2.3million couples are gonna get
married in the United States,which translates to about 6,200
weddings per day.
Let's just go off on a tangentreally quick.
So if there's 2.3 millioncouples getting married every
year in the us, this is just theus We're not even talking about
(03:57):
destination photographers.
That's a whole differentbracket, right?
That's global, but.
And there's 271,319photographers.
That's not necessarily weddingphotographers, but if we did the
math 2 million divided by271,319, let's say there's that
many wedding photographers,which there aren't everybody
would get eight weddings a year,which is not terrible.
(04:18):
But it's not really factualbecause we know that there's not
that many wedding photographersas many people come into the
industry.
There's also people leaving theindustry, right?
There's people doing otherthings.
I just spoke with a weddingphotographer who decided to open
a bridal shop, and she said shewants to play with photography
and make it a hobby again.
So be it.
And so while there are moreweddings, the budget is getting
(04:41):
bigger.
So yes, the photography industryis growing anywhere from three
to 7% a year.
Projected to be, and withwedding couples booking anywhere
from three to six months versusthem booking 12 to 18 months
like they did in the past, youreally can't.
Predict what's gonna happen.
You can't predict who's gonnacome across your inquiry page
(05:04):
and book you.
You can put all your bestefforts into marketing and
coming up with a plan and astrategy, but at the end of the
day, you don't know how soon youcan go from five weddings this
year to 15 by the end of thisyear, from last minute weddings,
micro weddings, elopements, andwhat have you, because
everybody's doing everythingtheir way.
So what if we just say toourselves, everything is gonna
be fine.
You're gonna put in the work andput your best foot forward and.
(05:28):
Make the efforts to make surethat you're booked out and not
really worry about what theindustry is doing.
But I tell you what, looking atthe statistics here, it's only
growing and expanding.
There's more people.
There's more photographers, andguess what?
The wedding industry budget isincreasing to an estimated about
$40 billion.
The wedding industry is onlygrowing as a whole, so why don't
(05:51):
you choose to grow with itInstead of staying in the same
place and not doing anything,thinking that nothing's ever
going to change.
And so what does that have to dowith an incomparable brand?
Now that we know that theindustry is not saturated and
that there is enough room andenough people and weddings and
money for everyone, now we canfigure out how you're gonna
(06:12):
position yourself To attractyour dream couples so that you
can book at least 20 weddings ayear if that's what you want, to
stay happily booked andprofitable and be able to serve
the couples that value you, thatvalue your work, and ultimately
are willing to pay high ticketfor it.
That's ultimately what we want.
(06:32):
We don't have to worry about thebig picture all the time.
Why don't we just focus on thethings that we can control, and
that is our brand positioning.
And so ultimately all of us haveunique experiences and stories
we can tell.
We also have unique styles.
Yes, we all wanna fit into oneof the boxes of light and airy,
dark and moody editorial,storytelling, all those things,
(06:54):
documentary.
There's gonna be some nuancesthough to your style that you
can bring that really dodifferentiate you from the
others that have a similar styleto you, and that's where the
incomparable brand comes in.
So not only is your style goingto be different, but also the
way you present, the things youtalk about, the things you stand
on, the things you value thethings you believe, that's
(07:17):
what's gonna make youincomparable.
The way you show up things youlike, things you don't like,
things you resonate with.
All those things factor in yourpersonal brand and what makes
you different and stand out.
And we're gonna be able to helpyou position that in a way that
sells versus a way that makesyou look like a sloppy brand.
I don't believe in making yourpersonal brand that high-end
(07:39):
intense where people don't trustyour professionalism.
Like you can be professional,but you can also be the high end
professional choice, right?
And, inside of our WeddingPhotographer Group program that
we're launching soon, we'regonna be able to help you with
this.
We're gonna give you somejournal prompts that are gonna
help you be able to reallyuncover the deep stuff like deep
inside.
(07:59):
I'm gonna ask you questionsabout your life.
I'm gonna ask you questionsabout everything, even about
relationships your childhood.
Because all of those things,when they do come up, it's gonna
give you so much clarity andyou're gonna be like, oh, that's
why I believe this.
That's why I want to do this.
That's why I love this part ofthe wedding day.
It's all going to click, andwhen it clicks, that will be
(08:21):
your perfect personal brand.
Latte and we are gonna make ittaste so delicious And then
you're gonna be confidentmarketing behind it because
innately it is you and youactually stand behind it.
So I want you to think aboutthis.
The next time you feel the needto go down the comparison trap,
get on Instagram, look at whateverybody else is doing, what
everyone else is posting, what'sgoing viral, what's getting
(08:43):
comments, what's getting views?
I just want you to start lookingat your own work.
I want you to go through yourpast weddings, right?
And just really thinking like,what can I focus on in my
business right now?
Can I turn off Instagram?
Can I touch grass, and can I goback to the reason I started
this business in the firstplace?
And why was that really?
Was it to make beautiful art?
(09:04):
Was it to create connections?
Was it to build a business thatyou felt like was impossible to
build, and what is the storybehind that?
And going back to that willalways kind of center you in a
way of being like, okay, I canmove on.
That person is doing somethingthat works for them, but I'm
gonna do something that worksfor me and I'm gonna end this
comparison trap once and forall.
(09:27):
So, I actually have a psychologyand web design background, and
with that background, I'vedecided to finally bring a
solution to this problem onceand for all, which is why I
created the rebrand studio.
And the rebrand studio is one ofthe new bonuses that I'm talking
about that we're adding to theprogram.
And so once you have all ofthese things mapped out and
(09:50):
you've come up with your ownunique story, we're gonna take
that information, which wasalready your homework.
We're gonna take that and thenwe're gonna help.
Design a unique brand for you in30 days.
In the past, I gave thestructure and then I said, go
hire a web designer and a branddesigner, and I wish you the
(10:11):
best of luck, but now we have arebrand studio, and you will
also get my eyes on this becausewhat they did before is they
would hire somebody and then belike, oh my gosh, the Lord, can
you review every single websitepage?
Can you check the copy?
Can you make sure everything'sgood to go?
We have a agency in this programthat's gonna take care of that.
(10:33):
Somebody is going to help youwith your unique design,
tailored to whatever you havecome up with.
I'm going to look at it andapprove it.
You will have my eyes on it, andif you want any kind of feedback
if you feel lost or stuck orsomething's not connecting, I
will be inside of the rebrandstudio and I'll be able to give
you on-demand feedback on that.
We also have a copywriter and agraphic and web designer who
(10:56):
will be working on this and thenturning it over to you in 30
days as long as you hit all ofthe deadlines that we provide
you.
So what does this mean for you?
This means that everything thatyou need to do and accomplish
will be inside our revampedsignature wedding photographer
program.
And I'm so excited because I amdefinitely a rebrand girl, and I
(11:17):
was a serial rebrand, or I wouldrebrand every six months to 12
months.
And every time I rebranded, itwas to a different audience and
I got different couples everysingle time.
So professional here.
If there's anybody who knowsanything about a strategic
rebrand, it is me.
But the best part is I don'twant you to do what I did and
rebrand to attract differentpeople.
(11:37):
I want this to be your setrebrand with refreshes possibly
needed, but I want this to bepositioned in a way where you're
like, no, this feels aligned.
I don't need to do this againnext year.
I want this to stretch and lastyou as you develop and grow
inside of the program, figureout who you are because innately
we are always changing anddeveloping, and I 100% stand by
(11:59):
that and I think all of us do.
Nod to the mindset episode aboutgrowth mindset versus fixed
mindset.
But I also wanna make sureyou're not throwing your money
out the window because you feellike you need a rebrand and you
put together a board, but youdon't really know why you like
it or how you feel about it.
You don't have any values, youjust don't have any structure or
(12:21):
strategy behind it knowing thatyou're gonna have to invest in
that again, that will not be thecase inside of this program.
You are gonna have such clarityafter you work with us inside of
the rebrand studio.
It is going to be amazing, andthe existing students also get
first dibs on the rebrandstudio.
I'm so excited to launch it.
That way you will be able to beincomparable in the industry,
(12:44):
but also feel like everythingyou need is in one program,
especially to take you from lowself-esteem, low confidence to
being like, Nope, this is who Iam.
This is who I serve, this is howI do it, and now I'm going to
light the fire in my marketingand book, all the dream couples
I've wanted to work with since Istarted my business, that is
(13:05):
what I want to achieve.
And so I've been behind thescenes putting this together,
creating a structure andstrategy for this, and it's
gonna be incredible.
Once we launch this April 22nd,you're gonna wanna be on the
wait list for this just to beinside of the rebrand studio.
Get ready for the best rebrandof your life matchless to
anybody else in the industrybecause we're gonna help you do
(13:27):
that, and we're gonna help youfigure out what you can bring to
the wedding industry thatnobody's ever seen before.
So that is the end of thisincomparable brand episode, and
if you want more where this camefrom, don't forget to RSVP for
my Free Life Masterclass.
We're gonna dive into how tobuild this beautiful luxury
wedding photography brand so youcan raise your prices and book
(13:48):
high-end weddings withoutsacrificing your life, your time
freedom, all those things.
I want you to be able to plan amaternity leave and fund it.
I want you be able to travelwithout having to wonder where
the money's coming from.
I want you to close your booksfor the fall because that's busy
season in the Midwest, and belike, Nope, I don't need to book
(14:09):
any weddings in October.
Actually, I'm taking October offbecause I met my goal and I know
exactly how many weddings I needto book at what price point, and
I'm good.
I've actually had a student dothis, and she's yeah, no, I'm
just not booking in October.
I'm done.
I was like, oh, love that foryou.
Putting the power back in yourown hands, realizing that you're
the CEO of your life andbusiness is a powerful thing,
(14:30):
but having the confidence to dothat, man, you'll be
unstoppable.
All right, that's it for thisweek's episode.
I will see you in the next one,and if you are SVP, I will also
see you live on the freemasterclass.
I will see you next week.
Bye.
Hello and welcome or welcome back to the podcast.
I am so frustrated'cause Irecorded the best masterclass
for you guys and it didn't evenrecord.
So round two, let's do this.
In this episode I'm gonna betalking about why you need to be
incomparable in order to standout in the industry.
And it does sound like a doublemeaning because it is.
But for the sake of thisepisode, let's just dive into
(00:22):
what incomparable means.
Incomparable means without anequal in quality or extent,
matchless, without equal beyond.
Compare, unparalleled and unableto be compared totally different
in nature or extent.
And that is what I want for you.
I want you to build a weddingphotography business that is
(00:42):
unparalleled matchless, becauseyou'll become the go-to in
whatever your expertise is inthe wedding industry.
Now a lot of photographersstruggle with this because of
the comparison trap, the mostincredible thing about human
beings is that we are innatelydifferent, because no two people
(01:04):
are exactly alike in personalityand experiences, the way that
they perceive the world, whatthey do, what they create, how
they react.
And so you're gonna put allthose things.
Into your business.
Before I get on my whole highhorse about the industry and
how, I don't really believe thatit is saturated.
Yes, there's a lot of people init, but in this case, I have
(01:26):
actually never looked up thedefinition of saturated, so
let's dive into that togetherSaturated in terms of the market
is that when the supply isbeyond the point at which the
demand for a product issatisfied I am just gonna say
this, I believe that the term,the market is saturated in terms
of data is actually incorrect.
(01:49):
Because market saturation iswhen a market has reached a
point where the supply ofsomething is greater than the
demand for it.
And I don't believe that to betrue.
Maybe there is increasedcompetition.
Maybe it is harder to getinquiries and maybe people are
comparing to pricing.
(02:09):
But I don't think that's becauseof saturation.
And I'm gonna tell you why.
Because while doing research onthis, just to see if the market
really is saturated, just so Ihave all my facts together, my
duck's in a row.
The data says that there areabout 271,000 photography
businesses now.
They don't have the metrics onwedding photography.
Just photography, okay.
(02:31):
This is in the us which isactually interesting because
it's a 3% increase from lastyear.
If you look at it in the grandscheme of things, while there
are more photographers, thebudget for the wedding industry
as a whole is only increasingmore and more every single year.
So according to fortune businessinsights.com, they have
(02:54):
projected that in 2024 thewedding photography industry was
estimated at$23 billion in 2024,but it is estimated to actually
reach$43 billion by 2032.
And when I did research on howmany people there were in the
world I used to say there's 7billion people in the world now.
(03:15):
There's 8 billion people in theworld.
So as the number of people areincreasing, the market is
increasing, the photographersare increasing to reach the
demand of no longer 7 billionpeople in the world, but 8
billion people in the world.
And according to a very quicksearch done, it is an estimated
(03:36):
in 2025 that approximately 2.3million couples are gonna get
married in the United States,which translates to about 6,200
weddings per day.
Let's just go off on a tangentreally quick.
So if there's 2.3 millioncouples getting married every
year in the us, this is just theus We're not even talking about
(03:57):
destination photographers.
That's a whole differentbracket, right?
That's global, but.
And there's 271,319photographers.
That's not necessarily weddingphotographers, but if we did the
math 2 million divided by271,319, let's say there's that
many wedding photographers,which there aren't everybody
would get eight weddings a year,which is not terrible.
(04:18):
But it's not really factualbecause we know that there's not
that many wedding photographersas many people come into the
industry.
There's also people leaving theindustry, right?
There's people doing otherthings.
I just spoke with a weddingphotographer who decided to open
a bridal shop, and she said shewants to play with photography
and make it a hobby again.
So be it.
And so while there are moreweddings, the budget is getting
(04:41):
bigger.
So yes, the photography industryis growing anywhere from three
to 7% a year.
Projected to be, and withwedding couples booking anywhere
from three to six months versusthem booking 12 to 18 months
like they did in the past, youreally can't.
Predict what's gonna happen.
You can't predict who's gonnacome across your inquiry page
(05:04):
and book you.
You can put all your bestefforts into marketing and
coming up with a plan and astrategy, but at the end of the
day, you don't know how soon youcan go from five weddings this
year to 15 by the end of thisyear, from last minute weddings,
micro weddings, elopements, andwhat have you, because
everybody's doing everythingtheir way.
So what if we just say toourselves, everything is gonna
be fine.
You're gonna put in the work andput your best foot forward and.
(05:28):
Make the efforts to make surethat you're booked out and not
really worry about what theindustry is doing.
But I tell you what, looking atthe statistics here, it's only
growing and expanding.
There's more people.
There's more photographers, andguess what?
The wedding industry budget isincreasing to an estimated about
$40 billion.
The wedding industry is onlygrowing as a whole, so why don't
(05:51):
you choose to grow with itInstead of staying in the same
place and not doing anything,thinking that nothing's ever
going to change.
And so what does that have to dowith an incomparable brand?
Now that we know that theindustry is not saturated and
that there is enough room andenough people and weddings and
money for everyone, now we canfigure out how you're gonna
(06:12):
position yourself To attractyour dream couples so that you
can book at least 20 weddings ayear if that's what you want, to
stay happily booked andprofitable and be able to serve
the couples that value you, thatvalue your work, and ultimately
are willing to pay high ticketfor it.
That's ultimately what we want.
(06:32):
We don't have to worry about thebig picture all the time.
Why don't we just focus on thethings that we can control, and
that is our brand positioning.
And so ultimately all of us haveunique experiences and stories
we can tell.
We also have unique styles.
Yes, we all wanna fit into oneof the boxes of light and airy,
dark and moody editorial,storytelling, all those things,
(06:54):
documentary.
There's gonna be some nuancesthough to your style that you
can bring that really dodifferentiate you from the
others that have a similar styleto you, and that's where the
incomparable brand comes in.
So not only is your style goingto be different, but also the
way you present, the things youtalk about, the things you stand
on, the things you value thethings you believe, that's
(07:17):
what's gonna make youincomparable.
The way you show up things youlike, things you don't like,
things you resonate with.
All those things factor in yourpersonal brand and what makes
you different and stand out.
And we're gonna be able to helpyou position that in a way that
sells versus a way that makesyou look like a sloppy brand.
I don't believe in making yourpersonal brand that high-end
(07:39):
intense where people don't trustyour professionalism.
Like you can be professional,but you can also be the high end
professional choice, right?
And, inside of our WeddingPhotographer Group program that
we're launching soon, we'regonna be able to help you with
this.
We're gonna give you somejournal prompts that are gonna
help you be able to reallyuncover the deep stuff like deep
inside.
(07:59):
I'm gonna ask you questionsabout your life.
I'm gonna ask you questionsabout everything, even about
relationships your childhood.
Because all of those things,when they do come up, it's gonna
give you so much clarity andyou're gonna be like, oh, that's
why I believe this.
That's why I want to do this.
That's why I love this part ofthe wedding day.
It's all going to click, andwhen it clicks, that will be
(08:21):
your perfect personal brand.
Latte and we are gonna make ittaste so delicious And then
you're gonna be confidentmarketing behind it because
innately it is you and youactually stand behind it.
So I want you to think aboutthis.
The next time you feel the needto go down the comparison trap,
get on Instagram, look at whateverybody else is doing, what
everyone else is posting, what'sgoing viral, what's getting
(08:43):
comments, what's getting views?
I just want you to start lookingat your own work.
I want you to go through yourpast weddings, right?
And just really thinking like,what can I focus on in my
business right now?
Can I turn off Instagram?
Can I touch grass, and can I goback to the reason I started
this business in the firstplace?
And why was that really?
Was it to make beautiful art?
(09:04):
Was it to create connections?
Was it to build a business thatyou felt like was impossible to
build, and what is the storybehind that?
And going back to that willalways kind of center you in a
way of being like, okay, I canmove on.
That person is doing somethingthat works for them, but I'm
gonna do something that worksfor me and I'm gonna end this
comparison trap once and forall.
(09:27):
So, I actually have a psychologyand web design background, and
with that background, I'vedecided to finally bring a
solution to this problem onceand for all, which is why I
created the rebrand studio.
And the rebrand studio is one ofthe new bonuses that I'm talking
about that we're adding to theprogram.
And so once you have all ofthese things mapped out and
(09:50):
you've come up with your ownunique story, we're gonna take
that information, which wasalready your homework.
We're gonna take that and thenwe're gonna help.
Design a unique brand for you in30 days.
In the past, I gave thestructure and then I said, go
hire a web designer and a branddesigner, and I wish you the
(10:11):
best of luck, but now we have arebrand studio, and you will
also get my eyes on this becausewhat they did before is they
would hire somebody and then belike, oh my gosh, the Lord, can
you review every single websitepage?
Can you check the copy?
Can you make sure everything'sgood to go?
We have a agency in this programthat's gonna take care of that.
(10:33):
Somebody is going to help youwith your unique design,
tailored to whatever you havecome up with.
I'm going to look at it andapprove it.
You will have my eyes on it, andif you want any kind of feedback
if you feel lost or stuck orsomething's not connecting, I
will be inside of the rebrandstudio and I'll be able to give
you on-demand feedback on that.
We also have a copywriter and agraphic and web designer who
(10:56):
will be working on this and thenturning it over to you in 30
days as long as you hit all ofthe deadlines that we provide
you.
So what does this mean for you?
This means that everything thatyou need to do and accomplish
will be inside our revampedsignature wedding photographer
program.
And I'm so excited because I amdefinitely a rebrand girl, and I
(11:17):
was a serial rebrand, or I wouldrebrand every six months to 12
months.
And every time I rebranded, itwas to a different audience and
I got different couples everysingle time.
So professional here.
If there's anybody who knowsanything about a strategic
rebrand, it is me.
But the best part is I don'twant you to do what I did and
rebrand to attract differentpeople.
(11:37):
I want this to be your setrebrand with refreshes possibly
needed, but I want this to bepositioned in a way where you're
like, no, this feels aligned.
I don't need to do this againnext year.
I want this to stretch and lastyou as you develop and grow
inside of the program, figureout who you are because innately
we are always changing anddeveloping, and I 100% stand by
(11:59):
that and I think all of us do.
Nod to the mindset episode aboutgrowth mindset versus fixed
mindset.
But I also wanna make sureyou're not throwing your money
out the window because you feellike you need a rebrand and you
put together a board, but youdon't really know why you like
it or how you feel about it.
You don't have any values, youjust don't have any structure or
(12:21):
strategy behind it knowing thatyou're gonna have to invest in
that again, that will not be thecase inside of this program.
You are gonna have such clarityafter you work with us inside of
the rebrand studio.
It is going to be amazing, andthe existing students also get
first dibs on the rebrandstudio.
I'm so excited to launch it.
That way you will be able to beincomparable in the industry,
(12:44):
but also feel like everythingyou need is in one program,
especially to take you from lowself-esteem, low confidence to
being like, Nope, this is who Iam.
This is who I serve, this is howI do it, and now I'm going to
light the fire in my marketingand book, all the dream couples
I've wanted to work with since Istarted my business, that is
(13:05):
what I want to achieve.
And so I've been behind thescenes putting this together,
creating a structure andstrategy for this, and it's
gonna be incredible.
Once we launch this April 22nd,you're gonna wanna be on the
wait list for this just to beinside of the rebrand studio.
Get ready for the best rebrandof your life matchless to
anybody else in the industrybecause we're gonna help you do
(13:27):
that, and we're gonna help youfigure out what you can bring to
the wedding industry thatnobody's ever seen before.
So that is the end of thisincomparable brand episode, and
if you want more where this camefrom, don't forget to RSVP for
my Free Life Masterclass.
We're gonna dive into how tobuild this beautiful luxury
wedding photography brand so youcan raise your prices and book
(13:48):
high-end weddings withoutsacrificing your life, your time
freedom, all those things.
I want you to be able to plan amaternity leave and fund it.
I want you be able to travelwithout having to wonder where
the money's coming from.
I want you to close your booksfor the fall because that's busy
season in the Midwest, and belike, Nope, I don't need to book
(14:09):
any weddings in October.
Actually, I'm taking October offbecause I met my goal and I know
exactly how many weddings I needto book at what price point, and
I'm good.
I've actually had a student dothis, and she's yeah, no, I'm
just not booking in October.
I'm done.
I was like, oh, love that foryou.
Putting the power back in yourown hands, realizing that you're
the CEO of your life andbusiness is a powerful thing,
(14:30):
but having the confidence to dothat, man, you'll be
unstoppable.
All right, that's it for thisweek's episode.
I will see you in the next one,and if you are SVP, I will also
see you live on the freemasterclass.
I will see you next week.
Bye.
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