May 27, 2025 • 40 mins
📲 GET YOUR FIRST MONTH OF SOCIAL TEMPLATES FREE! 🤳🏽
After over a decade as a wedding photographer, Angela stepped away from the industry, burnt out and craving a slower pace of life as a young mom. During a year-long sabbatical, she naturally began helping other photographers with social media — and quickly saw the need for simple, stress-free content creation.
That’s how Social Templates Co was born: done-for-you Instagram reel templates and resources made with native features, right inside the app. Today, Angela helps creatives show up consistently online without the overwhelm.
In this episode of Wedding Atelier, host Alora interviews Angela Shea, a former wedding photographer turned social media expert. The discussion covers effective social media strategies for wedding photographers, emphasizing the importance of showing personality, utilizing video content, and maintaining consistency in posting.
00:00 Welcome and Guest Introduction
00:30 Angela's Journey from Photographer to Social Media Expert
03:37 Current Trends in Social Media for Wedding Photographers
08:44 Effective Use of Instagram Reels and Carousels
16:52 SEO and Long-Term Strategy on Instagram
22:16 Understanding the Instagram Algorithm
26:21 Trial Reels: A New Frontier
30:39 Effective Posting Cadence
37:21 Leveraging Meta Glasses
40:25 Conclusion and Final Thoughts
📲 GET YOUR FIRST MONTH OF SOCIAL TEMPLATES FREE! 🤳🏽
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Alora (00:00):
Hello and welcome back to another episode on Wedding
Atelier.
I am so excited for one of myguests, Angela Shea.
We actually met briefly at WPPIwhen we were eating pasta, which
was very, very delicious, and weconnected after.
And since then, I am just soblown away by how she's helping
photographers with their socialmedia strategy, with their
(00:21):
social media prompts.
And so I wanted to bring her onthe podcast to talk to you
about.
What's working in the industryright now, how you can still
book weddings with social media.
But first I wanna go back to thebeginning a little bit because
you did briefly say you are awedding photographer for a
decade and a social mediamanager turn social media
expert.
So walk us through like theSparkNotes version of that
(00:42):
journey.
Angela Shae (00:43):
Well, hello, I'm so excited for today's chat.
Yeah, so I started out when Iwas 19.
I started professionallyshooting weddings, so forever
ago at this point.
And shot for 10 years.
Got really burnt out realquickly because I had two little
kids at the time as well.
So I was like shooting all theway up until I was like seven,
(01:03):
eight months pregnant and thenlike six weeks postpartum.
Got burnt out pretty quick and,well, not pretty quick.
I guess like 10 years will dothat to you.
Right.
Alora (01:11):
Yeah.
Angela Shae (01:12):
and then ended up, kind of just taking a sabbatical
for a year, trying to figure outwhat I wanted to do next or like
how I was gonna change mybusiness to, just be in like a
healthier rhythm.
And that's when my photographyfriends started reaching out and
being like, Hey, what are youdoing?
What happened?
Where are you?
Because I did like take down mywebsite at that time and was
like no longer taking bookingslike it was.
(01:34):
Pretty dramatic.
And I moved to a differentstate.
Like it was this whole thing,like I packed up my life, moved
to a different state and waslike, I just need a breather.
And then started managingInstagram accounts for other
photographers preset companiesflatly styling mats.
So I stayed in the creativespace, but was kind of doing it
more from like being at home andhaving a more balanced rhythm.
(01:55):
But very quickly I ended uprunning 20 different accounts.
And so then I was like managingaccounts and working 14 hour
days and it was like, okay, likeI am like grinding so hard again
and not sleeping and I havekids.
And so all that led to like justtrying to figure out like what
is the best way to serve a lotof people.
In a different capacity, andthat's when everybody wanted
(02:18):
reels.
All of our clients were wantingcustom reels at that point, and
we were creating all of thesecustom reels for all these
individuals that we couldn'treuse.
And I didn't have like.
app that I loved or anythingthat was like working for my
workflow and that's how I builtsocial templates, which is what
we run today.
And it's basically a plug andplay reels, templates that are
(02:39):
built right inside of Instagramusing all the trending audios
that are available in Instagram.
And so basically from being asocial media manager, I then was
like, I need this tool to makeall these reels.
And then ended up just kind oflike hitting gold there with
like everyone in the industryneeds this.
We ended up starting thesubscription model of like, you
(02:59):
can just come and use all of ourtemplates if you just join our
membership.
And yeah, that's what I dotoday.
I pump out reels every week,dozens and dozens of them, and
we make reels really easy forphotographers.
Alora (03:13):
Yeah, I love, love, love.
Every time you post and I seethe templates and I'm just like
the amount of care and strategythat goes into this, and the
really cool thing about yourmembership is like you can just
click and take the templateversus being like, okay, go
ahead and do this yourself.
You can actually just load it onyour Instagram account.
I was blown away.
So Angela, I have some questionsabout social media.
(03:34):
What's going on in the worldbecause it's a really weird time
with inquiries, with weddingspeople are rescheduling, they're
canceling.
What's working right now in thewedding industry when it comes
to, brides booking, weddingphotographers How we should
think about social media interms of marketing?
Angela Shae (03:50):
Well, unless you have like really strong
connections in the industry withwedding planners who are like
feeding you leads and stuff, ifyou're doing this on your own,
and this is what we're hearingfrom a lot of like the middle
tier,
Alora (04:02):
mm-hmm.
Angela Shae (04:02):
like, not the high end
Alora (04:03):
Mm-hmm.
Angela Shae (04:04):
the average PE people serving couples that are
not spending, you know, millionsof dollars on their wedding.
you have to start showing up aslike yourself, because if
there's three different profilesof equally same.
Images that have like samequality, similar price point and
the bride follows all three.
Or she's like looking at thesethree photographers, she's
(04:24):
considering them.
The deciding factor is gonna bewhether or not they vibe with
the personality.
Like this is the person that'sgonna be there probably for
their engagement session, theirwelcome dinner, their entire
wedding day.
And so it comes down to like, dowe vibe?
Do we click?
Is this the person that I want,like in my space the entire day?
(04:44):
Do you like their workflow?
not only is it important to bedelivering like really high
quality images and like abeautiful experience it's now
important to also just share whoyou are behind the scenes.
What does the experience looklike?
If you know the couple is infront of your camera?
What is your behind the sceneslook like?
Maybe photographers that aresharing.
(05:06):
More of that raw behind thescenes.
Like, here's me at night editingand this is how much love and
care I pour into every session.
Or this is how I approach likeplanning an engagement session
and making it easy for mycouples.
Those like little things willmake you stand out.
And so if they are consideringother people that personality
piece and also people thatrespond fast.
(05:27):
So I know there's a lot ofphotographers that like really
prioritize their space andboundaries, and I am all for
that.
But there has to be a way foryou to respond to inquiries.
Alora (05:39):
Mm.
Angela Shae (05:39):
Also like efficiently, because if they're
reaching out, like if they justgot engaged and they're really
excited about talking tophotographers and they're
reaching out to three people, alot of times the first person to
respond
Alora (05:51):
Mm-hmm.
Angela Shae (05:52):
that's gonna get the booking because the
excitement, and maybe all threephotographers have great
personalities.
this person just gave them likethe attention that they needed
at that like high peak ofexcitement.
And a lot of times that's alsothe deciding factor.
But that's like separate fromsocial media.
Right.
And so I'm not saying that likeyou shouldn't have boundaries
(06:13):
for sure.
But like even having like anautomated response, like, Hey.
I am so excited to talk to you.
Let's schedule a time or like,here's some information leading
up to like, the call or like,whatever the process is, just
making like, not ghosting, likenot having the increase.
Just go into your inbox and sitthere for, you know, three days.
(06:33):
And then on Instagram, findingways where you can funnel people
into your account by providingvalue.
So.
Showing your personality isimportant, but also like serving
your potential clients and yourcurrent clients with value.
So if you have tips on like,here's my five favorite bridal
(06:53):
boutiques in the area, like, youknow, and the bride is looking
to ghost dress shopping, andyou're providing those, and
you're linking her up with,like, here you're tagging them
and you're connecting with thevendors in the industry and
you're giving her some sort ofvalue they'll come and, you
know.
Keep trying to get like morelike resources from you, even if
(07:14):
they're like maybe notconsidering you as a
photographer yet, if youposition yourself as an
authority in the space it justkind of starts like creating
that.
And then maybe you'll be on topof mind for booking
Alora (07:24):
I feel like it's a conversation of being visible,
being available, but then I knowthat at what cost, you know,
some people are like, well, Idon't wanna go back and forth in
the dms, but I don't thinkthere's anything wrong with like
answering the first DM becauseI've had somebody book in the
dms and be, and just be like,Hey, let's just fill out this
form right here.
Can't wait to chat with you.
They hopped on a call, theybooked.
(07:44):
it's not that complicated.
It's not that hard.
I feel like sometimes we try tobe too professional sometimes
where you lose a little bit ofthe personality factor.
So I kind of like that.
Social media kind of bridgesthat gap a little bit, and I
agree with you about the lessfriction, the better.
Why are you sending people on awild goose chase?
Like can it just be like a oneclick situation?
Which I think that's kind oflike why a bride who's excited
(08:08):
will DM you because they'relike, oh, well I've been
following her for years.
Let me just DM and see if she'savailable.
You know?
So what do you feel like isworking right now?
Because I am seeing a lot oftalk that stories is the new
thing.
Carousels are good, reels aredead.
What do you think?
What are your opinions on this?
Angela Shae (08:26):
So it depends on your specific audience for sure.
It will
Alora (08:30):
Mm-hmm.
Angela Shae (08:30):
one person to the next, but it's a combination of
actually of all those things, inmy personal opinion.
So carousels are working reallywell right now, and especially
carousels that incorporate alittle bit of like video in
them.
So when you're swiping throughthem and you can see some photos
from the wedding day and thenyou have like a beautiful BTS
moment maybe of the couple oreven just like.
(08:53):
The reception set up it stopsthe scroll, so anytime you can
get someone to pause on yourcontent, right, and real, the
carousels are working right now.
And then also adding music toyour carousels.
So you know how, like you'll seesome carousels that have music
added to it.
It feels very cheesy and veryMySpace.
For those that have been aroundlong
Alora (09:13):
Yeah.
Angela Shae (09:13):
what that is.
But because there's musicattached to it now, it gets
pushed out to the reels page.
That's why sometimes you'll bescrolling reels and then you'll
see a carousel post pop up.
It's because there's musicattached to it.
And so there's like.
Little things that are likehelping carousels perform better
right now.
And it is having even likelandscape type of photos with
(09:37):
landscape videos in between.
So it's something that isbreaking the mold.
Like anything that's like newand people are not used to it,
they'll stop for it.
They'll be, oh, this is adifferent format.
Like, oh, there's videos in thiscarousel.
So I do encourage photographersto that and not just be stuck in
like, oh, I'm sharing 10 of myfavorite images, and these are
(09:59):
previews.
It's like you have to kindawatch what is on Instagram as
it's evolving all the time withreels.
Again, if you're just gonna posta photo slideshow in your reel,
it's not gonna perform well.
And I'm, I'm one that createsreels that like are very photo
heavy.
So like, I know this, and likeeven saying this out loud, like
(10:20):
it feels like I'm like shootingmyself in the foot, but I'm not,
because I teach ourphotographers that use our reels
is like.
put some photos in there.
Make sure you're using videos inthe reel, so mixing up your
photos and videos, starting withlike a behind the scenes video,
like, here's what the day lookedlike, or here's the moment that
we're setting up, that pausesthe scroll, and then having a
(10:41):
very strong onscreen hook.
And that's where a lot ofphotographers are missing out
right now is they think thattheir content is enough.
If you don't have a onscreenhook and you're reel that's like
you're killing your engagementimmediately because of how reels
are consumed in the real space.
When you're swiping and there'sno text and no context on a at
(11:02):
all, you just kind ofimmediately check out.
You don't even know if this isfor you.
You don't know why you'rewatching this.
The only time you might stay ismaybe if it's like an epic.
Travel video, right?
Like those are like, they'llstop our scroll, but like if
it's somebody else's wedding dayor family session or something
(11:23):
and there's no context in it,what is it?
What's in it for the viewer?
Like, why am I watching this?
Even if it's not like a valuepacked reel.
Even giving the viewer a POV,like we just found a floral
field.
And we're shooting at Sunset.
Like it just gives you context.
Okay.
This is a photographer talkingabout a session they just did.
(11:43):
There's just something that ishappening right now in the real
space that like if you are notcreating within like that
familiar I.
What's, what word am I thinking?
Like that structure people checkout.
And then also if your real islike too polished and it's like
shot too professionally, peoplealso check out because they
think it's an ad.
(12:03):
So like, that's why you'llnotice like a lot of the big
companies, they're usinginfluencers to talk about their
products because it feels moreauthentic to the real space.
And so a lot of timesphotographers are like, I want
my photography to be seen as.
Professional in this way.
But if it's like tooprofessional and too polished
and you have these high qualityDSLR videos, even like behind
(12:25):
the scenes stuff that's like tooprofessional.
People think it's an ad or theythink oh, someone's trying to
sell me a course or something.
So they just disengageautomatically.
So the more you can make it feellike it's, raw and natural and.
Organic to that reels algorithm.
That's what's working.
And then also like having texton screen and reels are your
(12:48):
biggest chance to get pushed outto non followers.
So that's why reels are stillimportant.
I'm not saying you should onlybe posting reels, but reels are
your kind of top of funnel.
Content.
And by that what I mean is likethis is what gets gonna go out
into the Instagram algorithm,and you can bring new people in
that have never come across yourwork before with a simple value
(13:10):
add or come along with me, tosee this epic sunrise shoot we
did, or this wedding detail thatreally stood out.
you don't even have to show yourphotography work in every reel
that you put out.
This is the other thing that I'mtelling photographers.
Not every reel has to be yourphotos reels should be used as a
(13:31):
marketing piece.
photographers try to think ofreels that live as portfolio
pieces and super high curated,like, I want engagement, I want
love, I want people toacknowledge my work.
But we have to change themindset a little bit to think of
reels as like these, this is amarketing tool and this is how I
get like lead magnets into mypage.
And so if you were at a weddingand there was like a really fun
(13:53):
escort card display and you'venever seen something like this
and you think a future bridemight bookmark it.
Save it or send it to a friend,right?
You can just take a five secondvideo and say like, you know,
just shot the sweating and thisescort card display like blew my
mind or place card display, likewhatever term we're using now.
(14:14):
And the industry always changes.
Like, you know, maybe like theseating chart, display, whatever
it is.
And then you can post that fivesecond video.
A future bride is going tobookmark it.
Maybe she's not even engagedyet.
Maybe it just shows up on herfor you page.
Maybe she's like just lookingfor inspo.
And once she books, mark yourbookmarks, your content, or even
(14:34):
watches your reel to the end.
Guess what this has actuallybeen like.
One of the funnest updates onInstagram recently is now your
content is gonna start to followher.
And by that I mean like it'sgonna start resurfacing.
Like more of your content isgonna start resurfacing for her
because she bookmarked somethingof yours, or she stayed and
(14:55):
watched your post to the end.
So it doesn't actually likefollow her by pressing the
follow button.
It's just like when you pauseyour scroll on someone's.
content on the for you page.
Instagram now knows thisperson's interested and they
start showing your content tothat person until you actually
follow them.
And I've even noticed this withmyself, with booking a trip to
(15:17):
Paris.
I've been looking at guides andsuggestions and then as soon as
I watch someone for a little bittoo long, all of a sudden, I
just keep getting served theircontent over and over until I'm
like, actually I do need tofollow this person.
And so that's wherephotographers are not
understanding the value of reelsis that once you get someone.
To bookmark your stuff or tostay on your post long enough.
(15:40):
Now the algorithm is gonna workto your advantage where it's
gonna keep showing your stuff tothem.
Alora (15:45):
Hmm.
Angela Shae (15:45):
And so this is where you're winning with, just
like the more content you'reputting out there, obviously you
want it to be valuable and youwant it to like resonate.
So like when you are creatingthese posts, like thinking about
like, a future bride going tostop her scroll at this, are
they going to bookmark it?
And then.
like resources like that maybeyou share like a venue that you
(16:06):
just discovered in your area andyou're like, this venue would be
perfect for a garden wedding.
Guess what?
Like now, any bride that'sbooking a garden wedding.
It is gonna start like lookingat your content, bookmarking it,
and so understanding that reelscan work for you in that way.
I don't know if we should talkabout little bit later, but like
SEO on reels and carousels rightnow, like SEO on Instagram is
(16:29):
also one of their newestupdates.
And basically, Instagram willanalyze your entire post,
including the content in thereel, the onscreen hook, and the
caption and Instagram.
On its own will add SEO keywordsto your reel.
So you can see this if you gotap on your comments.
Like if you recently posted, andI've been telling people about
(16:51):
this for a couple months now,and some accounts have it and
some don't.
So it's like slowly being rolledout.
But this is like the newest,coolest thing because they're
trying to copy TikTok.
They're also trying to be likeGoogle and being like the search
engine for everything.
So this is to our advantagebecause Instagram wants everyone
to come search for things onInstagram.
(17:12):
So they're trying to like.
Organize and attach keywords toall this content.
And so if you are, like, thisis, we just tested this with one
of my friends.
She posted an engagement sessionthat was like in a home.
And so the keywords thatInstagram added to it was like
cozy.
Engagement session inspiration.
It wasn't just like engagementsession, it literally added the
(17:34):
word cozy to it because it wasinside a home.
And then for a garden wedding itsaid like Spring garden wedding
inspiration and those keywordsweren't even.
like her caption, but based onlike the overall feel, Instagram
attaches those.
So the way that you can see whatkeywords Instagram is attaching
to you reel is if you go to yourcomments and you are viewing
(17:55):
your own comments and a searchbar will come up it's in blue,
above your reel.
So now all of your content isgetting cataloged by Instagram.
So as you are putting out morecontent and more reels, you're
just giving Instagram moreopportunities to show your work
to other people and to bringpeople into your account.
So again, that's why I'm liketop of funnel.
(18:17):
You get to put out all thesefeelers there and then whoever's
searching for that type of workor looking to connect for that
type of photographer they justget to funnel into your page and
then eventually follow you andget to know you as a person.
Alora (18:31):
Yeah, I actually was gonna touch on that with my
question of being like, do youthink reels are becoming a long
term strategy now?
And then when you said SEO, I'mlike, okay, but how long is the
SEO gonna live on the internet?
Because I thought reels only hada.
Couple a day, you know, lifeexpectancy.
Do you know how that part worksas well?
I mean, you're not like theInstagram owner or anything,
(18:53):
but,
Angela Shae (18:54):
Well, I don't know how long it'll live, but I think
it's gonna be very much likePinterest.
Alora (18:59):
Hmm.
Angela Shae (18:59):
know, like where
Alora (19:00):
Yeah.
Angela Shae (19:01):
attaching things and you're cataloging and I
don't know at what point, theolder stuff get buried?
It probably will have to dosomething with your like
bookmarks
Alora (19:11):
Mm-hmm.
Angela Shae (19:11):
and the engagement rate on the post, I'm assuming.
Alora (19:14):
Hmm.
Angela Shae (19:15):
the engagement rate is probably like, the more
likely it's gonna be to keepgetting shown to people.
But it definitely feels likethis is like a long-term
strategy for Instagram becausethey want.
Instagram to be searchable andbe the new search platform.
So that's just like to ouradvantage, like,
Alora (19:32):
Yeah.
Angela Shae (19:33):
Instagram doesn't hate you and the algorithm
doesn't hate you.
It's just needing to like adjustto like what the updates are.
And the algorithm is based onuser experience.
And so when we get upset thatlike.
Oh, no one's liking my carouselpost, or like nobody's liking my
photos.
It's because we as humanity havechanged and shifted how we're
(19:54):
using Instagram.
Alora (19:56):
Hmm.
Angela Shae (19:56):
if like back in the day we were all really excited
to see that one photo with acheesy filter on
Alora (20:01):
Yeah.
Angela Shae (20:01):
from our friend that no longer would like keep
our attention because ourattention span has changed.
We're probably watching Netflix.
And scrolling Instagram.
And so like the tension issplit, right?
And then also being like, well,what's gonna make someone pause
and bookmark it?
Alora (20:18):
Mm-hmm.
Angela Shae (20:19):
gonna make it so valuable that someone's gonna be
like, oh yeah, like, I need tocome back to this content.
Or I wish I could find it later.
Alora (20:25):
Mm-hmm.
Angela Shae (20:26):
know, sending it to a friend.
And this is actually just arandom tangent, but this is a
fun fact.
Instagram wanted to be likeYouTube.
At one point they were like,we're gonna do long form
content.
When they were like pushing,what is it, IGTV
Alora (20:41):
Yes.
Angela Shae (20:41):
they were saying like, we're gonna like push long
form content.
After like, I think it was likesix months, they were like,
abort, mission abort, becausethey realized I actually heard.
The CEO of Instagram talk aboutthis because they realize that
long form content is isolatingand like you watch something
long form by yourself, you don'tsend it to a friend.
(21:03):
Like if it's a 10 minute video,
Alora (21:05):
Yeah.
Angela Shae (21:05):
not likely to be like, oh, let me send this to a
friend and start a conversation.
Versus reels and like shorts.
You send it to a friend, youlaugh about it, you send each
other more reels.
And so they completely werelike, no, this is taking away
from.
Like the community aspect ofInstagram and wanting people to
be social and to engage.
(21:26):
And so that's why like long formkinda went away for a little
bit.
Alora (21:30):
Was so.
Angela Shae (21:31):
like, yeah.
Alora (21:32):
I remember it and I was like, yep, I'm gonna start IGTV.
I'm gonna do it.
And I just don't remember why itdisappeared.
And I was like, well that's oneless thing on my checklist.
Okay, that makes sense.
But I'm trying to like reallyunderstand the Instagram
algorithm.
'cause they, you know, whenTikTok came out, it was like
they tried to kind of replicatethat too.
I think Instagram is like, it'slike that girl who copies off
(21:53):
your clothes and you're justlike.
What are you doing?
Right.
But I do like that the socialpart is what they're focusing
on.
And I'm wondering, and I'd loveyour hot take on this too, but
like, do you think the reasonwhy your stuff is not working is
maybe because the content justdidn't recognize with your
audience and maybe Instagram isalso trying to figure out like
(22:14):
what your audience likes.
Is that what it is?
Like?
I don't really know thealgorithm.
Angela Shae (22:19):
Yeah, so a lot of times your content is good.
It's just not packaged in a waythat's scroll stopping.
So that's what it is.
It's having your real pause, thescroll, and this is why we see
like controversial hooks
Alora (22:34):
Mm-hmm.
Angela Shae (22:34):
Go viral.
And a lot of times it feels veryclickbait to have like a
negative hook.
Like, don't do this one thing atyour wedding, you're gonna
regret it.
Right?
And everyone's like, oh my gosh,what's this thing I'm gonna
regret?
Or, you know something similarlike that.
So it's almost like having tocater to like, just like
(22:55):
tricking people to stop on yourcontent.
Right.
And that like, feels weird tosay, but That's just kinda like
how it works.
Like there's just like no other,like you might have really great
content, you might be sayingsomething, but if it's just not
engaging enough where it's like,oh, I'm gonna stop and I
actually, I'm gonna turn on thevolume and see what this person
is saying, or like read theirentire caption.
(23:15):
The other thing that's importantis the watch time.
So the percentage of the reelthat gets watched.
When somebody makes it to likeover 50% to like a hundred and
re it, that's what signals tothe algorithm.
Like this reel is interestingenough, people are staying to
the end and rewatching it.
And that's where if your reel isnot performing really well,
(23:36):
people are probably not watchingit to the end.
They're like just swiping pastit This is where shorter reels
perform better because you havelike less that they have to
watch.
And this is why we tellphotographers like, don't do a
60 photo slideshow for your reelbecause nobody's gonna watch it
to the end.
and so it's like using your bestimages or like really short
(23:58):
videos from like your clientexperience get people to.
Watch it to the end and rewatchit and save it.
And this is where you can add alot of value in your caption.
Like if you have like timeline,this is how to plan your
timeline.
This is what works best.
People will like stop on yourreel and they'll read the
caption while the reel keepslooping.
(24:20):
So in a, I feel like we've allseen that hack and it works, but
it's because the reason it worksis because the watch time is
signaling to the algorithm thatpeople are stopping on this
post.
It's going to a hundred percentand people are rewatching it.
And so when your is notperforming well, it's probably
not landing with your audiencein a way where they're stopping.
(24:41):
And so what happens is when youpost your reel, it goes out to
like a small percentage of yourfollowers, and if they engage
with it, it gets pushed out tomore and more people and
eventually ends up on theexplore page.
And so if your loyal followersare not resonating with it.
Then like, probably likesomething about the way that it
was doesn't work.
And this is like another likeinteresting idea.
(25:05):
But I've heard other talk aboutthis is when they post on
TikTok.
Alora (25:11):
Mm-hmm.
Angela Shae (25:12):
take the same reel and they'll add different
onscreen hooks, and it's liketesting out your different
onscreen hooks to see which onesget bigger engagement, and then
taking the hook that gets themost engagement and using that
on Instagram.
So.
Obviously it's like a few extrasteps.
Most people that do this havelike a team that is like testing
(25:32):
these hooks, but that'sliterally what it comes down to
is like you can have the samepiece of information and it's
just packaging it differentlyand trying out like different
onscreen hooks to see like whatlands and what resonates.
And then trial reels.
Is something that's, was alsolike a recent update on
Instagram where you can posttrial reels.
And so people initially gotreally excited about it'cause
(25:53):
they're like, okay, like I canjust post and my followers are
not gonna see this.
And it's basically like.
Ads for free.
And then what we learned is thata lot of photographers were just
like falling flat.
Like photographers that had likea reel that like got 2 million
views, taking that same reel andposting as a trial and then
getting like 200 views and beinglike, wait, what happened?
(26:14):
And it's because the algorithmdoesn't know with the trials
yet, like you haven't postedenough trials who to send it out
to.
And so it kind of goes into likethe wild west of.
Instagram and if it's not likeresonating with the first few
people that saw it, it justdoesn't get shown more.
Versus like when you do showsomething to your audience and
(26:36):
you already know like what youraudience wants for you and what,
why they're there.
And if it's like, you know, it'sbehind the scenes on like your
photography or.
Tips on how to plan your weddingday.
know that this is the contentthey're getting from you and
they're gonna engage with it.
And so you do have like thatadvantage of like the algorithm
knows you and knows youraudience and knows what like
(26:59):
relates and who to show it tomore after that, if that makes
sense.
Alora (27:03):
Yeah.
Angela Shae (27:03):
like when you post a trial reel, it's like there's
not enough data there yet
Alora (27:08):
Hmm.
Angela Shae (27:09):
know who to show it to.
Alora (27:11):
I guess my question is with trial reels, like, do you
think it's worth it right now,or is everybody just kind of
playing around trying to figureout like how much data do the
trial reels need to know beforeit really pushes out to more
people?
does anybody know the answer?
Angela Shae (27:26):
Well, and I feel like the only people I've seen
go viral with the trial reelswhere they're like, I'm getting
all these new thousands offollowers, is they share really
like click Beatty type stuff
Alora (27:37):
Yeah.
Angela Shae (27:37):
very generic for like everyone how I went viral
on Instagram.
Alora (27:42):
Hmm.
Angela Shae (27:42):
wants to know, you know, like it's like that type
of content.
And so I think if you areshowing up as a photographer,
I'm not sure how much.
You would benefit from trialreels, but it's also, I also
don't know if you have to trainthe algorithm there.
Alora (27:57):
Yeah.
Angela Shae (27:57):
know, we don't know enough about the algorithm
there.
I'm like, if you give it morecontent, does it eventually
learn like who to show it to?
I don't know.
Alora (28:06):
So in terms of all these things with content, with trends
shifting and strategy, being atthe root of it, do you think
that we should focus on one overthe other?
Or how do we do this withoutbeing cringey?
'cause I know back in the day itwas like, you dance, you point
to the words, we're not doingthat anymore.
Right.
And like, it's, it's completely.
(28:27):
I just, I couldn't do it,Angela.
I couldn't do it.
But like right now it's verymuch like, come along with me.
POV content seems to really beresonating.
How can you create a strategythat kind of makes sense of
being like, okay, this is me,the photographer, this is what I
provide.
What would you say is a reallygood posting cadence for
something like this?
Angela Shae (28:46):
So for something like this, I think first of all,
like one thing to know, It hasto be authentic to who you are.
I think anytime that we'retrying to do something where
you're like, oh, it's a trend, Ihave to do this, and it doesn't
feel authentic, you're gonnafeel like such a big resistance
internally.
You're gonna hate everythingyou're creating.
There is like a level of like.
(29:06):
Cringe or like discomfort.
You have to push through if youare like really new to being on
camera, but it's not likecreating content that completely
doesn't feel aligned with whoyou are.
One other thing I wanted tomention is if you haven't posted
for a really long time and thenall of a sudden you feel
inspired and you're gonna postevery day for the next two
weeks, like that.
(29:27):
Is worse than if you were tospace it out and post like twice
a week for the next two months.
So like having consistency onInstagram is really important.
Anytime you stop posting for areally long time, it's almost
like the algorithm has torelearn.
Like, okay, who are we showingthis content to?
Who's resonating with it?
Like your account kind of goesinto like this hibernation mode
(29:48):
and to get it out of there.
takes time So if you are reallyinspired and you have all these
posts you've batched, start slowand consistently keep creating.
And so we talk about consistencya lot and that just means like
having something that you cansustain if it's just twice a
week.
Like just do that.
And then having, like knowingwhat to post my.
(30:11):
recommendation is look at likewhat's performed well.
So like look at like yourcontent.
Okay, what resonated.
And so every week tryingsomething just a little bit
different where you're like,okay, well we're gonna test
this.
So like having a posting, youknow, like you're doing your
carousels, maybe you're addingin a video into your carousel
now, and you're like, okay, likethis is something new we're
(30:32):
trying, maybe we're gonna addaudio, like music to it.
And then creating a That's justlike sharing a trend that you're
loving or manifesting, like alocation you wanna shoot in, or
like providing value and thenseeing like, okay, does this
land with my audience?
Does it resonate?
Do my couples want to hear morelike venue suggestions or vendor
(30:52):
highlights?
That I'm like loving to workwith or do they wanna see me and
behind the scenes of like myexperience.
So then like when you share thatweek, like a reel, that's like
highlighting a vendor in thearea and then something of you
behind the scenes like seeingokay, like what really lands and
maybe the first few you're likenot even talking'cause you're
not like that comfortable andthat committed to like becoming
(31:15):
a content creator.
And then slowly as you'rebuilding that up.
I feel like it's important to,every week look back at like
what resonated, and not only atviews, but bookmarks.
Like, did anybody bookmark this?
Did anyone send this to theirfriend?
And so.
Having a system and not beinglike, so stuck in like, okay,
like we have to create reelsevery day.
We have to make a reel.
(31:36):
Like, what's more sustainable?
Can you do a carousel posttoday?
Can you do like your favoriteeight images?
And then a couple videos inthere.
And that might just be likeenough invite planners and
stylists and other clients tothe post as a collaborator
that's also gonna like, helpwith your reach.
And then just trying differentthings.
So.
(31:57):
Knowing your bandwidth andknowing that like, okay, we are
all very busy, but also likeknowing that this is like really
important for marketing.
Alora (32:04):
Mm-hmm.
Angela Shae (32:05):
where a lot of photographers were so busy the
first few years of like, youknow, post Covid they didn't put
a lot of emphasis into strategywith Instagram.
one thing you have to know islike, you can't just like throw
spaghetti at the wall and seewhat sticks There isn't a
strategy, and just postingconsistently isn't a strategy.
Like just, oh, we just have toget something out there.
(32:25):
It's almost like you're wastingyour time.
have to have like a little bitmore thought behind, okay, like
who am I speaking to?
What is my messaging?
What am I trying to say to thisperson?
Am I only talking to those like.
Elopement type of brides thatwant to plan that type of
session and then adjusting allof your posts and language and
(32:45):
tone to cater to that?
Or are you looking for, youknow, weddings that are in like
beautiful estates or likewhatever it is?
Knowing exactly who you'respeaking to with each post is so
crucial and that's like.
At the core of your strategy,right?
And then just having a workflowthat works.
So if you came back from ashoot, like clear your camera
(33:08):
roll, you don't need 57 behindthe scenes videos from that day.
Like leave seven videos that youknow, like, okay, this can go in
a carousel, this can go in areel.
I can use this little video withlike a strong onscreen hook and
I can provide some value here.
And so.
organized with like your socialmedia content the same way that
you do with your galleries.
(33:29):
So when you're backing up yourimages from a shoot, like look
at your camera roll, get rid ofanything you don't want because
that is what creates overwhelm.
And that's where people likemost of the time fail.
They sit down to make a reel.
There's no system.
There's no strategy.
It's like, oh, like all thisstuff is on my phone.
And now I'm like watching allthese videos and it's
overwhelming.
And now I just like wanna quitbecause now I'm just like
(33:51):
overwhelmed.
So if there is rhythm andsystems and strategy with your
approach, like we have to starttreating social media as like an
important part of our businessthat needs structure.
approach it that way, beinglike, okay, like our content is
organized.
We have a few videos we can use.
And by organized they mean likealso like select that content
(34:12):
that you can use for reels andput it in a separate folder so
it's not mixed in with your dogphotos and your kid photos and
all that in your camera roll.
Because again, like you sit downto make a reel and then you're
scrolling and you're like,where's that video from?
That one shoot I did two weeksago.
it's in a separate folder, thenanytime you're actually sitting
down to be like, okay, now we'regonna strategize who are we
(34:33):
speaking to?
This is like, we're gonna createtwo reels and a carousel and
like we're gonna post onstories.
These are the topics that Iwanna address.
It's that mindset of like, thisis part of the business is
what's gonna generate leads andthat's what's gonna like bring
people into my page.
I think just having that likementality shift is so important.
Alora (34:53):
Basically keeping marketing like very top of mind.
I think that's very last on thelist.
It's like, oh, client experiencemy, my presets, and then like,
they haven't, you know, postedin a while and being like, oh my
gosh.
But with marketing comesinquiries.
And without inquiries, there'sno weddings.
So it kind of makes sense tokind of like add that to the
workflow and having a plan andhaving a system and just like
(35:15):
creating a content bank, youknow, of getting ready to post
something.
So I do have one last question,and this one I have been
thinking about and I wrote itdown just to be sure, like I
didn't forget it, but like,based on, you know, your
template shop, what you guys putout and all of the alumni that
you have in your membership.
What would you say was thecontent strategy behind the ones
(35:38):
that are going viral versus theones that are not, like what's
working right now in the weddingindustry that's either getting a
lot of reach or getting a lot ofwedding inquiries or followers.
Have you noticed a pattern withthat?
A particular style or hook oranything like that?
Mm-hmm.
Angela Shae (36:12):
Even having a reel.
'cause we'll create thistemplate that is like perfectly
beat, matched to trending music.
The entire template being likesnippets of just videos.
So like, come along with me.
This is me like fixing thebride's dress.
Then we're doing portraits, thenwe're doing this.
This is what the day lookedlike.
Maybe these are like the detailsthat we liked from that day.
Going heavier on video.
(36:34):
This is like feels verycontradicting from like being a
photographer but using the metaglasses.
This has been like one of thebiggest, so for those of you who
don't know what the Ray bandmeta glasses are basically, you
put them on.
you're able to film like by justtapping on the side of the
glasses, they record everythingyou're looking at.
(36:54):
And so photographers are gettinga lot of BTS content of like
them shooting, interacting withthe couple.
You can see the camera, you cansee the couple, and you can hear
what the photographer is saying.
And so using that.
Meta glasses footage to showlike, this is what the
experience looks like, here'swhat I saw.
And now like these are theimages that we got.
(37:14):
And meta glasses are content isactually one of the top
performing pieces of contentthat we are seeing.
Alora (37:20):
Wow.
Angela Shae (37:21):
because it gives the viewers such a different.
Point of view of like, wow,okay, this is what it looks like
to be in front of their camera.
And it doesn't take away fromthe experience at all.
You're not pulling out yourphone to record, you're not like
setting up a gimbal.
Really great to have anassistant like film you in your
moment too, so that you canactually see the photographer,
(37:42):
not just like the photographer'spoint of view.
really helpful.
Like anytime the photographer isactually in the videos, those
perform better as well.
So even if it's like a smallervideo of you.
With your camera, even if it'slike before the wedding day
started and you're looking freshand you're like about to shoot
this wedding.
You don't have to say anything.
(38:02):
There's like a cute little videoof like what you look like and
then the content from thewedding day.
Those are, those are the thingsthat are working.
So just to recap, meta glassesbehind the scenes, if the
photographer is actually in thevideos and then going heavy on
including a lot of video contentin your reels.
Just because like that's how thereels is working, like within
(38:24):
the real space.
If it's like too photo heavy,unless you have like an epic
wedding with like epic details,you want to make sure that the
reels.
Do have videos in them and thenonscreen hook, something that
brings value or that getssomeone to book market or send
it to a friend.
So that's kind of like theoverall things that we're seeing
perform.
(38:44):
And then POV hooks, you said itlike yourself, like those are
like just doing really wellright now.
Alora (38:52):
Yeah, I feel like what's really resonating with people
they just want to know why youand what makes you special.
'cause I feel like everybody cando the same thing.
But what is your differentiationof like, why I need to work with
you, why I need to book you, andI feel like.
Your approach to doing that withphotographers, with the
templates, with behind thescenes footage is gonna change
(39:12):
the game.
I feel like that is gonnaresonate with people and they
can know faster.
Like, oh, it's this person.
I love this person's energy justfrom the video.
And I feel like that's whyvideos resonating because you
can feel someone from a videoversus a photo pinned to the top
of Instagram being like, hi, Ilove weddings.
Angela Shae (39:29):
Agree.
Alora (39:30):
Thank you so much, Angela, for coming on this
podcast and sharing thismasterclass of Instagram
strategies and tips.
I think people are gonna walkaway being like, okay, I need to
prioritize social media.
I need to prioritize Instagram.
I just need to put content outthere, but not with spaghetti at
the wall.
Of course.
(39:50):
Thank you so much.
This is amazing.
And everybody else link in theshow notes.
You get a free month if you usemy code AOR to join social
templates and I will see youguys the next episode.
Hello and welcome back to another episode on Wedding
Atelier.
I am so excited for one of myguests, Angela Shea.
We actually met briefly at WPPIwhen we were eating pasta, which
was very, very delicious, and weconnected after.
And since then, I am just soblown away by how she's helping
photographers with their socialmedia strategy, with their
(00:21):
social media prompts.
And so I wanted to bring her onthe podcast to talk to you
about.
What's working in the industryright now, how you can still
book weddings with social media.
But first I wanna go back to thebeginning a little bit because
you did briefly say you are awedding photographer for a
decade and a social mediamanager turn social media
expert.
So walk us through like theSparkNotes version of that
(00:42):
journey.
Angela Shae (00:43):
Well, hello, I'm so excited for today's chat.
Yeah, so I started out when Iwas 19.
I started professionallyshooting weddings, so forever
ago at this point.
And shot for 10 years.
Got really burnt out realquickly because I had two little
kids at the time as well.
So I was like shooting all theway up until I was like seven,
(01:03):
eight months pregnant and thenlike six weeks postpartum.
Got burnt out pretty quick and,well, not pretty quick.
I guess like 10 years will dothat to you.
Right.
Alora (01:11):
Yeah.
Angela Shae (01:12):
and then ended up, kind of just taking a sabbatical
for a year, trying to figure outwhat I wanted to do next or like
how I was gonna change mybusiness to, just be in like a
healthier rhythm.
And that's when my photographyfriends started reaching out and
being like, Hey, what are youdoing?
What happened?
Where are you?
Because I did like take down mywebsite at that time and was
like no longer taking bookingslike it was.
(01:34):
Pretty dramatic.
And I moved to a differentstate.
Like it was this whole thing,like I packed up my life, moved
to a different state and waslike, I just need a breather.
And then started managingInstagram accounts for other
photographers preset companiesflatly styling mats.
So I stayed in the creativespace, but was kind of doing it
more from like being at home andhaving a more balanced rhythm.
(01:55):
But very quickly I ended uprunning 20 different accounts.
And so then I was like managingaccounts and working 14 hour
days and it was like, okay, likeI am like grinding so hard again
and not sleeping and I havekids.
And so all that led to like justtrying to figure out like what
is the best way to serve a lotof people.
In a different capacity, andthat's when everybody wanted
(02:18):
reels.
All of our clients were wantingcustom reels at that point, and
we were creating all of thesecustom reels for all these
individuals that we couldn'treuse.
And I didn't have like.
app that I loved or anythingthat was like working for my
workflow and that's how I builtsocial templates, which is what
we run today.
And it's basically a plug andplay reels, templates that are
(02:39):
built right inside of Instagramusing all the trending audios
that are available in Instagram.
And so basically from being asocial media manager, I then was
like, I need this tool to makeall these reels.
And then ended up just kind oflike hitting gold there with
like everyone in the industryneeds this.
We ended up starting thesubscription model of like, you
(02:59):
can just come and use all of ourtemplates if you just join our
membership.
And yeah, that's what I dotoday.
I pump out reels every week,dozens and dozens of them, and
we make reels really easy forphotographers.
Alora (03:13):
Yeah, I love, love, love.
Every time you post and I seethe templates and I'm just like
the amount of care and strategythat goes into this, and the
really cool thing about yourmembership is like you can just
click and take the templateversus being like, okay, go
ahead and do this yourself.
You can actually just load it onyour Instagram account.
I was blown away.
So Angela, I have some questionsabout social media.
(03:34):
What's going on in the worldbecause it's a really weird time
with inquiries, with weddingspeople are rescheduling, they're
canceling.
What's working right now in thewedding industry when it comes
to, brides booking, weddingphotographers How we should
think about social media interms of marketing?
Angela Shae (03:50):
Well, unless you have like really strong
connections in the industry withwedding planners who are like
feeding you leads and stuff, ifyou're doing this on your own,
and this is what we're hearingfrom a lot of like the middle
tier,
Alora (04:02):
mm-hmm.
Angela Shae (04:02):
like, not the high end
Alora (04:03):
Mm-hmm.
Angela Shae (04:04):
the average PE people serving couples that are
not spending, you know, millionsof dollars on their wedding.
you have to start showing up aslike yourself, because if
there's three different profilesof equally same.
Images that have like samequality, similar price point and
the bride follows all three.
Or she's like looking at thesethree photographers, she's
(04:24):
considering them.
The deciding factor is gonna bewhether or not they vibe with
the personality.
Like this is the person that'sgonna be there probably for
their engagement session, theirwelcome dinner, their entire
wedding day.
And so it comes down to like, dowe vibe?
Do we click?
Is this the person that I want,like in my space the entire day?
(04:44):
Do you like their workflow?
not only is it important to bedelivering like really high
quality images and like abeautiful experience it's now
important to also just share whoyou are behind the scenes.
What does the experience looklike?
If you know the couple is infront of your camera?
What is your behind the sceneslook like?
Maybe photographers that aresharing.
(05:06):
More of that raw behind thescenes.
Like, here's me at night editingand this is how much love and
care I pour into every session.
Or this is how I approach likeplanning an engagement session
and making it easy for mycouples.
Those like little things willmake you stand out.
And so if they are consideringother people that personality
piece and also people thatrespond fast.
(05:27):
So I know there's a lot ofphotographers that like really
prioritize their space andboundaries, and I am all for
that.
But there has to be a way foryou to respond to inquiries.
Alora (05:39):
Mm.
Angela Shae (05:39):
Also like efficiently, because if they're
reaching out, like if they justgot engaged and they're really
excited about talking tophotographers and they're
reaching out to three people, alot of times the first person to
respond
Alora (05:51):
Mm-hmm.
Angela Shae (05:52):
that's gonna get the booking because the
excitement, and maybe all threephotographers have great
personalities.
this person just gave them likethe attention that they needed
at that like high peak ofexcitement.
And a lot of times that's alsothe deciding factor.
But that's like separate fromsocial media.
Right.
And so I'm not saying that likeyou shouldn't have boundaries
(06:13):
for sure.
But like even having like anautomated response, like, Hey.
I am so excited to talk to you.
Let's schedule a time or like,here's some information leading
up to like, the call or like,whatever the process is, just
making like, not ghosting, likenot having the increase.
Just go into your inbox and sitthere for, you know, three days.
(06:33):
And then on Instagram, findingways where you can funnel people
into your account by providingvalue.
So.
Showing your personality isimportant, but also like serving
your potential clients and yourcurrent clients with value.
So if you have tips on like,here's my five favorite bridal
(06:53):
boutiques in the area, like, youknow, and the bride is looking
to ghost dress shopping, andyou're providing those, and
you're linking her up with,like, here you're tagging them
and you're connecting with thevendors in the industry and
you're giving her some sort ofvalue they'll come and, you
know.
Keep trying to get like morelike resources from you, even if
(07:14):
they're like maybe notconsidering you as a
photographer yet, if youposition yourself as an
authority in the space it justkind of starts like creating
that.
And then maybe you'll be on topof mind for booking
Alora (07:24):
I feel like it's a conversation of being visible,
being available, but then I knowthat at what cost, you know,
some people are like, well, Idon't wanna go back and forth in
the dms, but I don't thinkthere's anything wrong with like
answering the first DM becauseI've had somebody book in the
dms and be, and just be like,Hey, let's just fill out this
form right here.
Can't wait to chat with you.
They hopped on a call, theybooked.
(07:44):
it's not that complicated.
It's not that hard.
I feel like sometimes we try tobe too professional sometimes
where you lose a little bit ofthe personality factor.
So I kind of like that.
Social media kind of bridgesthat gap a little bit, and I
agree with you about the lessfriction, the better.
Why are you sending people on awild goose chase?
Like can it just be like a oneclick situation?
Which I think that's kind oflike why a bride who's excited
(08:08):
will DM you because they'relike, oh, well I've been
following her for years.
Let me just DM and see if she'savailable.
You know?
So what do you feel like isworking right now?
Because I am seeing a lot oftalk that stories is the new
thing.
Carousels are good, reels aredead.
What do you think?
What are your opinions on this?
Angela Shae (08:26):
So it depends on your specific audience for sure.
It will
Alora (08:30):
Mm-hmm.
Angela Shae (08:30):
one person to the next, but it's a combination of
actually of all those things, inmy personal opinion.
So carousels are working reallywell right now, and especially
carousels that incorporate alittle bit of like video in
them.
So when you're swiping throughthem and you can see some photos
from the wedding day and thenyou have like a beautiful BTS
moment maybe of the couple oreven just like.
(08:53):
The reception set up it stopsthe scroll, so anytime you can
get someone to pause on yourcontent, right, and real, the
carousels are working right now.
And then also adding music toyour carousels.
So you know how, like you'll seesome carousels that have music
added to it.
It feels very cheesy and veryMySpace.
For those that have been aroundlong
Alora (09:13):
Yeah.
Angela Shae (09:13):
what that is.
But because there's musicattached to it now, it gets
pushed out to the reels page.
That's why sometimes you'll bescrolling reels and then you'll
see a carousel post pop up.
It's because there's musicattached to it.
And so there's like.
Little things that are likehelping carousels perform better
right now.
And it is having even likelandscape type of photos with
(09:37):
landscape videos in between.
So it's something that isbreaking the mold.
Like anything that's like newand people are not used to it,
they'll stop for it.
They'll be, oh, this is adifferent format.
Like, oh, there's videos in thiscarousel.
So I do encourage photographersto that and not just be stuck in
like, oh, I'm sharing 10 of myfavorite images, and these are
(09:59):
previews.
It's like you have to kindawatch what is on Instagram as
it's evolving all the time withreels.
Again, if you're just gonna posta photo slideshow in your reel,
it's not gonna perform well.
And I'm, I'm one that createsreels that like are very photo
heavy.
So like, I know this, and likeeven saying this out loud, like
(10:20):
it feels like I'm like shootingmyself in the foot, but I'm not,
because I teach ourphotographers that use our reels
is like.
put some photos in there.
Make sure you're using videos inthe reel, so mixing up your
photos and videos, starting withlike a behind the scenes video,
like, here's what the day lookedlike, or here's the moment that
we're setting up, that pausesthe scroll, and then having a
(10:41):
very strong onscreen hook.
And that's where a lot ofphotographers are missing out
right now is they think thattheir content is enough.
If you don't have a onscreenhook and you're reel that's like
you're killing your engagementimmediately because of how reels
are consumed in the real space.
When you're swiping and there'sno text and no context on a at
(11:02):
all, you just kind ofimmediately check out.
You don't even know if this isfor you.
You don't know why you'rewatching this.
The only time you might stay ismaybe if it's like an epic.
Travel video, right?
Like those are like, they'llstop our scroll, but like if
it's somebody else's wedding dayor family session or something
(11:23):
and there's no context in it,what is it?
What's in it for the viewer?
Like, why am I watching this?
Even if it's not like a valuepacked reel.
Even giving the viewer a POV,like we just found a floral
field.
And we're shooting at Sunset.
Like it just gives you context.
Okay.
This is a photographer talkingabout a session they just did.
(11:43):
There's just something that ishappening right now in the real
space that like if you are notcreating within like that
familiar I.
What's, what word am I thinking?
Like that structure people checkout.
And then also if your real islike too polished and it's like
shot too professionally, peoplealso check out because they
think it's an ad.
(12:03):
So like, that's why you'llnotice like a lot of the big
companies, they're usinginfluencers to talk about their
products because it feels moreauthentic to the real space.
And so a lot of timesphotographers are like, I want
my photography to be seen as.
Professional in this way.
But if it's like tooprofessional and too polished
and you have these high qualityDSLR videos, even like behind
(12:25):
the scenes stuff that's like tooprofessional.
People think it's an ad or theythink oh, someone's trying to
sell me a course or something.
So they just disengageautomatically.
So the more you can make it feellike it's, raw and natural and.
Organic to that reels algorithm.
That's what's working.
And then also like having texton screen and reels are your
(12:48):
biggest chance to get pushed outto non followers.
So that's why reels are stillimportant.
I'm not saying you should onlybe posting reels, but reels are
your kind of top of funnel.
Content.
And by that what I mean is likethis is what gets gonna go out
into the Instagram algorithm,and you can bring new people in
that have never come across yourwork before with a simple value
(13:10):
add or come along with me, tosee this epic sunrise shoot we
did, or this wedding detail thatreally stood out.
you don't even have to show yourphotography work in every reel
that you put out.
This is the other thing that I'mtelling photographers.
Not every reel has to be yourphotos reels should be used as a
(13:31):
marketing piece.
photographers try to think ofreels that live as portfolio
pieces and super high curated,like, I want engagement, I want
love, I want people toacknowledge my work.
But we have to change themindset a little bit to think of
reels as like these, this is amarketing tool and this is how I
get like lead magnets into mypage.
And so if you were at a weddingand there was like a really fun
(13:53):
escort card display and you'venever seen something like this
and you think a future bridemight bookmark it.
Save it or send it to a friend,right?
You can just take a five secondvideo and say like, you know,
just shot the sweating and thisescort card display like blew my
mind or place card display, likewhatever term we're using now.
(14:14):
And the industry always changes.
Like, you know, maybe like theseating chart, display, whatever
it is.
And then you can post that fivesecond video.
A future bride is going tobookmark it.
Maybe she's not even engagedyet.
Maybe it just shows up on herfor you page.
Maybe she's like just lookingfor inspo.
And once she books, mark yourbookmarks, your content, or even
(14:34):
watches your reel to the end.
Guess what this has actuallybeen like.
One of the funnest updates onInstagram recently is now your
content is gonna start to followher.
And by that I mean like it'sgonna start resurfacing.
Like more of your content isgonna start resurfacing for her
because she bookmarked somethingof yours, or she stayed and
(14:55):
watched your post to the end.
So it doesn't actually likefollow her by pressing the
follow button.
It's just like when you pauseyour scroll on someone's.
content on the for you page.
Instagram now knows thisperson's interested and they
start showing your content tothat person until you actually
follow them.
And I've even noticed this withmyself, with booking a trip to
(15:17):
Paris.
I've been looking at guides andsuggestions and then as soon as
I watch someone for a little bittoo long, all of a sudden, I
just keep getting served theircontent over and over until I'm
like, actually I do need tofollow this person.
And so that's wherephotographers are not
understanding the value of reelsis that once you get someone.
To bookmark your stuff or tostay on your post long enough.
(15:40):
Now the algorithm is gonna workto your advantage where it's
gonna keep showing your stuff tothem.
Alora (15:45):
Hmm.
Angela Shae (15:45):
And so this is where you're winning with, just
like the more content you'reputting out there, obviously you
want it to be valuable and youwant it to like resonate.
So like when you are creatingthese posts, like thinking about
like, a future bride going tostop her scroll at this, are
they going to bookmark it?
And then.
like resources like that maybeyou share like a venue that you
(16:06):
just discovered in your area andyou're like, this venue would be
perfect for a garden wedding.
Guess what?
Like now, any bride that'sbooking a garden wedding.
It is gonna start like lookingat your content, bookmarking it,
and so understanding that reelscan work for you in that way.
I don't know if we should talkabout little bit later, but like
SEO on reels and carousels rightnow, like SEO on Instagram is
(16:29):
also one of their newestupdates.
And basically, Instagram willanalyze your entire post,
including the content in thereel, the onscreen hook, and the
caption and Instagram.
On its own will add SEO keywordsto your reel.
So you can see this if you gotap on your comments.
Like if you recently posted, andI've been telling people about
(16:51):
this for a couple months now,and some accounts have it and
some don't.
So it's like slowly being rolledout.
But this is like the newest,coolest thing because they're
trying to copy TikTok.
They're also trying to be likeGoogle and being like the search
engine for everything.
So this is to our advantagebecause Instagram wants everyone
to come search for things onInstagram.
(17:12):
So they're trying to like.
Organize and attach keywords toall this content.
And so if you are, like, thisis, we just tested this with one
of my friends.
She posted an engagement sessionthat was like in a home.
And so the keywords thatInstagram added to it was like
cozy.
Engagement session inspiration.
It wasn't just like engagementsession, it literally added the
(17:34):
word cozy to it because it wasinside a home.
And then for a garden wedding itsaid like Spring garden wedding
inspiration and those keywordsweren't even.
like her caption, but based onlike the overall feel, Instagram
attaches those.
So the way that you can see whatkeywords Instagram is attaching
to you reel is if you go to yourcomments and you are viewing
(17:55):
your own comments and a searchbar will come up it's in blue,
above your reel.
So now all of your content isgetting cataloged by Instagram.
So as you are putting out morecontent and more reels, you're
just giving Instagram moreopportunities to show your work
to other people and to bringpeople into your account.
So again, that's why I'm liketop of funnel.
(18:17):
You get to put out all thesefeelers there and then whoever's
searching for that type of workor looking to connect for that
type of photographer they justget to funnel into your page and
then eventually follow you andget to know you as a person.
Alora (18:31):
Yeah, I actually was gonna touch on that with my
question of being like, do youthink reels are becoming a long
term strategy now?
And then when you said SEO, I'mlike, okay, but how long is the
SEO gonna live on the internet?
Because I thought reels only hada.
Couple a day, you know, lifeexpectancy.
Do you know how that part worksas well?
I mean, you're not like theInstagram owner or anything,
(18:53):
but,
Angela Shae (18:54):
Well, I don't know how long it'll live, but I think
it's gonna be very much likePinterest.
Alora (18:59):
Hmm.
Angela Shae (18:59):
know, like where
Alora (19:00):
Yeah.
Angela Shae (19:01):
attaching things and you're cataloging and I
don't know at what point, theolder stuff get buried?
It probably will have to dosomething with your like
bookmarks
Alora (19:11):
Mm-hmm.
Angela Shae (19:11):
and the engagement rate on the post, I'm assuming.
Alora (19:14):
Hmm.
Angela Shae (19:15):
the engagement rate is probably like, the more
likely it's gonna be to keepgetting shown to people.
But it definitely feels likethis is like a long-term
strategy for Instagram becausethey want.
Instagram to be searchable andbe the new search platform.
So that's just like to ouradvantage, like,
Alora (19:32):
Yeah.
Angela Shae (19:33):
Instagram doesn't hate you and the algorithm
doesn't hate you.
It's just needing to like adjustto like what the updates are.
And the algorithm is based onuser experience.
And so when we get upset thatlike.
Oh, no one's liking my carouselpost, or like nobody's liking my
photos.
It's because we as humanity havechanged and shifted how we're
(19:54):
using Instagram.
Alora (19:56):
Hmm.
Angela Shae (19:56):
if like back in the day we were all really excited
to see that one photo with acheesy filter on
Alora (20:01):
Yeah.
Angela Shae (20:01):
from our friend that no longer would like keep
our attention because ourattention span has changed.
We're probably watching Netflix.
And scrolling Instagram.
And so like the tension issplit, right?
And then also being like, well,what's gonna make someone pause
and bookmark it?
Alora (20:18):
Mm-hmm.
Angela Shae (20:19):
gonna make it so valuable that someone's gonna be
like, oh yeah, like, I need tocome back to this content.
Or I wish I could find it later.
Alora (20:25):
Mm-hmm.
Angela Shae (20:26):
know, sending it to a friend.
And this is actually just arandom tangent, but this is a
fun fact.
Instagram wanted to be likeYouTube.
At one point they were like,we're gonna do long form
content.
When they were like pushing,what is it, IGTV
Alora (20:41):
Yes.
Angela Shae (20:41):
they were saying like, we're gonna like push long
form content.
After like, I think it was likesix months, they were like,
abort, mission abort, becausethey realized I actually heard.
The CEO of Instagram talk aboutthis because they realize that
long form content is isolatingand like you watch something
long form by yourself, you don'tsend it to a friend.
(21:03):
Like if it's a 10 minute video,
Alora (21:05):
Yeah.
Angela Shae (21:05):
not likely to be like, oh, let me send this to a
friend and start a conversation.
Versus reels and like shorts.
You send it to a friend, youlaugh about it, you send each
other more reels.
And so they completely werelike, no, this is taking away
from.
Like the community aspect ofInstagram and wanting people to
be social and to engage.
(21:26):
And so that's why like long formkinda went away for a little
bit.
Alora (21:30):
Was so.
Angela Shae (21:31):
like, yeah.
Alora (21:32):
I remember it and I was like, yep, I'm gonna start IGTV.
I'm gonna do it.
And I just don't remember why itdisappeared.
And I was like, well that's oneless thing on my checklist.
Okay, that makes sense.
But I'm trying to like reallyunderstand the Instagram
algorithm.
'cause they, you know, whenTikTok came out, it was like
they tried to kind of replicatethat too.
I think Instagram is like, it'slike that girl who copies off
(21:53):
your clothes and you're justlike.
What are you doing?
Right.
But I do like that the socialpart is what they're focusing
on.
And I'm wondering, and I'd loveyour hot take on this too, but
like, do you think the reasonwhy your stuff is not working is
maybe because the content justdidn't recognize with your
audience and maybe Instagram isalso trying to figure out like
(22:14):
what your audience likes.
Is that what it is?
Like?
I don't really know thealgorithm.
Angela Shae (22:19):
Yeah, so a lot of times your content is good.
It's just not packaged in a waythat's scroll stopping.
So that's what it is.
It's having your real pause, thescroll, and this is why we see
like controversial hooks
Alora (22:34):
Mm-hmm.
Angela Shae (22:34):
Go viral.
And a lot of times it feels veryclickbait to have like a
negative hook.
Like, don't do this one thing atyour wedding, you're gonna
regret it.
Right?
And everyone's like, oh my gosh,what's this thing I'm gonna
regret?
Or, you know something similarlike that.
So it's almost like having tocater to like, just like
(22:55):
tricking people to stop on yourcontent.
Right.
And that like, feels weird tosay, but That's just kinda like
how it works.
Like there's just like no other,like you might have really great
content, you might be sayingsomething, but if it's just not
engaging enough where it's like,oh, I'm gonna stop and I
actually, I'm gonna turn on thevolume and see what this person
is saying, or like read theirentire caption.
(23:15):
The other thing that's importantis the watch time.
So the percentage of the reelthat gets watched.
When somebody makes it to likeover 50% to like a hundred and
re it, that's what signals tothe algorithm.
Like this reel is interestingenough, people are staying to
the end and rewatching it.
And that's where if your reel isnot performing really well,
(23:36):
people are probably not watchingit to the end.
They're like just swiping pastit This is where shorter reels
perform better because you havelike less that they have to
watch.
And this is why we tellphotographers like, don't do a
60 photo slideshow for your reelbecause nobody's gonna watch it
to the end.
and so it's like using your bestimages or like really short
(23:58):
videos from like your clientexperience get people to.
Watch it to the end and rewatchit and save it.
And this is where you can add alot of value in your caption.
Like if you have like timeline,this is how to plan your
timeline.
This is what works best.
People will like stop on yourreel and they'll read the
caption while the reel keepslooping.
(24:20):
So in a, I feel like we've allseen that hack and it works, but
it's because the reason it worksis because the watch time is
signaling to the algorithm thatpeople are stopping on this
post.
It's going to a hundred percentand people are rewatching it.
And so when your is notperforming well, it's probably
not landing with your audiencein a way where they're stopping.
(24:41):
And so what happens is when youpost your reel, it goes out to
like a small percentage of yourfollowers, and if they engage
with it, it gets pushed out tomore and more people and
eventually ends up on theexplore page.
And so if your loyal followersare not resonating with it.
Then like, probably likesomething about the way that it
was doesn't work.
And this is like another likeinteresting idea.
(25:05):
But I've heard other talk aboutthis is when they post on
TikTok.
Alora (25:11):
Mm-hmm.
Angela Shae (25:12):
take the same reel and they'll add different
onscreen hooks, and it's liketesting out your different
onscreen hooks to see which onesget bigger engagement, and then
taking the hook that gets themost engagement and using that
on Instagram.
So.
Obviously it's like a few extrasteps.
Most people that do this havelike a team that is like testing
(25:32):
these hooks, but that'sliterally what it comes down to
is like you can have the samepiece of information and it's
just packaging it differentlyand trying out like different
onscreen hooks to see like whatlands and what resonates.
And then trial reels.
Is something that's, was alsolike a recent update on
Instagram where you can posttrial reels.
And so people initially gotreally excited about it'cause
(25:53):
they're like, okay, like I canjust post and my followers are
not gonna see this.
And it's basically like.
Ads for free.
And then what we learned is thata lot of photographers were just
like falling flat.
Like photographers that had likea reel that like got 2 million
views, taking that same reel andposting as a trial and then
getting like 200 views and beinglike, wait, what happened?
(26:14):
And it's because the algorithmdoesn't know with the trials
yet, like you haven't postedenough trials who to send it out
to.
And so it kind of goes into likethe wild west of.
Instagram and if it's not likeresonating with the first few
people that saw it, it justdoesn't get shown more.
Versus like when you do showsomething to your audience and
(26:36):
you already know like what youraudience wants for you and what,
why they're there.
And if it's like, you know, it'sbehind the scenes on like your
photography or.
Tips on how to plan your weddingday.
know that this is the contentthey're getting from you and
they're gonna engage with it.
And so you do have like thatadvantage of like the algorithm
knows you and knows youraudience and knows what like
(26:59):
relates and who to show it tomore after that, if that makes
sense.
Alora (27:03):
Yeah.
Angela Shae (27:03):
like when you post a trial reel, it's like there's
not enough data there yet
Alora (27:08):
Hmm.
Angela Shae (27:09):
know who to show it to.
Alora (27:11):
I guess my question is with trial reels, like, do you
think it's worth it right now,or is everybody just kind of
playing around trying to figureout like how much data do the
trial reels need to know beforeit really pushes out to more
people?
does anybody know the answer?
Angela Shae (27:26):
Well, and I feel like the only people I've seen
go viral with the trial reelswhere they're like, I'm getting
all these new thousands offollowers, is they share really
like click Beatty type stuff
Alora (27:37):
Yeah.
Angela Shae (27:37):
very generic for like everyone how I went viral
on Instagram.
Alora (27:42):
Hmm.
Angela Shae (27:42):
wants to know, you know, like it's like that type
of content.
And so I think if you areshowing up as a photographer,
I'm not sure how much.
You would benefit from trialreels, but it's also, I also
don't know if you have to trainthe algorithm there.
Alora (27:57):
Yeah.
Angela Shae (27:57):
know, we don't know enough about the algorithm
there.
I'm like, if you give it morecontent, does it eventually
learn like who to show it to?
I don't know.
Alora (28:06):
So in terms of all these things with content, with trends
shifting and strategy, being atthe root of it, do you think
that we should focus on one overthe other?
Or how do we do this withoutbeing cringey?
'cause I know back in the day itwas like, you dance, you point
to the words, we're not doingthat anymore.
Right.
And like, it's, it's completely.
(28:27):
I just, I couldn't do it,Angela.
I couldn't do it.
But like right now it's verymuch like, come along with me.
POV content seems to really beresonating.
How can you create a strategythat kind of makes sense of
being like, okay, this is me,the photographer, this is what I
provide.
What would you say is a reallygood posting cadence for
something like this?
Angela Shae (28:46):
So for something like this, I think first of all,
like one thing to know, It hasto be authentic to who you are.
I think anytime that we'retrying to do something where
you're like, oh, it's a trend, Ihave to do this, and it doesn't
feel authentic, you're gonnafeel like such a big resistance
internally.
You're gonna hate everythingyou're creating.
There is like a level of like.
(29:06):
Cringe or like discomfort.
You have to push through if youare like really new to being on
camera, but it's not likecreating content that completely
doesn't feel aligned with whoyou are.
One other thing I wanted tomention is if you haven't posted
for a really long time and thenall of a sudden you feel
inspired and you're gonna postevery day for the next two
weeks, like that.
(29:27):
Is worse than if you were tospace it out and post like twice
a week for the next two months.
So like having consistency onInstagram is really important.
Anytime you stop posting for areally long time, it's almost
like the algorithm has torelearn.
Like, okay, who are we showingthis content to?
Who's resonating with it?
Like your account kind of goesinto like this hibernation mode
(29:48):
and to get it out of there.
takes time So if you are reallyinspired and you have all these
posts you've batched, start slowand consistently keep creating.
And so we talk about consistencya lot and that just means like
having something that you cansustain if it's just twice a
week.
Like just do that.
And then having, like knowingwhat to post my.
(30:11):
recommendation is look at likewhat's performed well.
So like look at like yourcontent.
Okay, what resonated.
And so every week tryingsomething just a little bit
different where you're like,okay, well we're gonna test
this.
So like having a posting, youknow, like you're doing your
carousels, maybe you're addingin a video into your carousel
now, and you're like, okay, likethis is something new we're
(30:32):
trying, maybe we're gonna addaudio, like music to it.
And then creating a That's justlike sharing a trend that you're
loving or manifesting, like alocation you wanna shoot in, or
like providing value and thenseeing like, okay, does this
land with my audience?
Does it resonate?
Do my couples want to hear morelike venue suggestions or vendor
(30:52):
highlights?
That I'm like loving to workwith or do they wanna see me and
behind the scenes of like myexperience.
So then like when you share thatweek, like a reel, that's like
highlighting a vendor in thearea and then something of you
behind the scenes like seeingokay, like what really lands and
maybe the first few you're likenot even talking'cause you're
not like that comfortable andthat committed to like becoming
(31:15):
a content creator.
And then slowly as you'rebuilding that up.
I feel like it's important to,every week look back at like
what resonated, and not only atviews, but bookmarks.
Like, did anybody bookmark this?
Did anyone send this to theirfriend?
And so.
Having a system and not beinglike, so stuck in like, okay,
like we have to create reelsevery day.
We have to make a reel.
(31:36):
Like, what's more sustainable?
Can you do a carousel posttoday?
Can you do like your favoriteeight images?
And then a couple videos inthere.
And that might just be likeenough invite planners and
stylists and other clients tothe post as a collaborator
that's also gonna like, helpwith your reach.
And then just trying differentthings.
So.
(31:57):
Knowing your bandwidth andknowing that like, okay, we are
all very busy, but also likeknowing that this is like really
important for marketing.
Alora (32:04):
Mm-hmm.
Angela Shae (32:05):
where a lot of photographers were so busy the
first few years of like, youknow, post Covid they didn't put
a lot of emphasis into strategywith Instagram.
one thing you have to know islike, you can't just like throw
spaghetti at the wall and seewhat sticks There isn't a
strategy, and just postingconsistently isn't a strategy.
Like just, oh, we just have toget something out there.
(32:25):
It's almost like you're wastingyour time.
have to have like a little bitmore thought behind, okay, like
who am I speaking to?
What is my messaging?
What am I trying to say to thisperson?
Am I only talking to those like.
Elopement type of brides thatwant to plan that type of
session and then adjusting allof your posts and language and
(32:45):
tone to cater to that?
Or are you looking for, youknow, weddings that are in like
beautiful estates or likewhatever it is?
Knowing exactly who you'respeaking to with each post is so
crucial and that's like.
At the core of your strategy,right?
And then just having a workflowthat works.
So if you came back from ashoot, like clear your camera
(33:08):
roll, you don't need 57 behindthe scenes videos from that day.
Like leave seven videos that youknow, like, okay, this can go in
a carousel, this can go in areel.
I can use this little video withlike a strong onscreen hook and
I can provide some value here.
And so.
organized with like your socialmedia content the same way that
you do with your galleries.
(33:29):
So when you're backing up yourimages from a shoot, like look
at your camera roll, get rid ofanything you don't want because
that is what creates overwhelm.
And that's where people likemost of the time fail.
They sit down to make a reel.
There's no system.
There's no strategy.
It's like, oh, like all thisstuff is on my phone.
And now I'm like watching allthese videos and it's
overwhelming.
And now I just like wanna quitbecause now I'm just like
(33:51):
overwhelmed.
So if there is rhythm andsystems and strategy with your
approach, like we have to starttreating social media as like an
important part of our businessthat needs structure.
approach it that way, beinglike, okay, like our content is
organized.
We have a few videos we can use.
And by organized they mean likealso like select that content
(34:12):
that you can use for reels andput it in a separate folder so
it's not mixed in with your dogphotos and your kid photos and
all that in your camera roll.
Because again, like you sit downto make a reel and then you're
scrolling and you're like,where's that video from?
That one shoot I did two weeksago.
it's in a separate folder, thenanytime you're actually sitting
down to be like, okay, now we'regonna strategize who are we
(34:33):
speaking to?
This is like, we're gonna createtwo reels and a carousel and
like we're gonna post onstories.
These are the topics that Iwanna address.
It's that mindset of like, thisis part of the business is
what's gonna generate leads andthat's what's gonna like bring
people into my page.
I think just having that likementality shift is so important.
Alora (34:53):
Basically keeping marketing like very top of mind.
I think that's very last on thelist.
It's like, oh, client experiencemy, my presets, and then like,
they haven't, you know, postedin a while and being like, oh my
gosh.
But with marketing comesinquiries.
And without inquiries, there'sno weddings.
So it kind of makes sense tokind of like add that to the
workflow and having a plan andhaving a system and just like
(35:15):
creating a content bank, youknow, of getting ready to post
something.
So I do have one last question,and this one I have been
thinking about and I wrote itdown just to be sure, like I
didn't forget it, but like,based on, you know, your
template shop, what you guys putout and all of the alumni that
you have in your membership.
What would you say was thecontent strategy behind the ones
(35:38):
that are going viral versus theones that are not, like what's
working right now in the weddingindustry that's either getting a
lot of reach or getting a lot ofwedding inquiries or followers.
Have you noticed a pattern withthat?
A particular style or hook oranything like that?
Mm-hmm.
Angela Shae (36:12):
Even having a reel.
'cause we'll create thistemplate that is like perfectly
beat, matched to trending music.
The entire template being likesnippets of just videos.
So like, come along with me.
This is me like fixing thebride's dress.
Then we're doing portraits, thenwe're doing this.
This is what the day lookedlike.
Maybe these are like the detailsthat we liked from that day.
Going heavier on video.
(36:34):
This is like feels verycontradicting from like being a
photographer but using the metaglasses.
This has been like one of thebiggest, so for those of you who
don't know what the Ray bandmeta glasses are basically, you
put them on.
you're able to film like by justtapping on the side of the
glasses, they record everythingyou're looking at.
(36:54):
And so photographers are gettinga lot of BTS content of like
them shooting, interacting withthe couple.
You can see the camera, you cansee the couple, and you can hear
what the photographer is saying.
And so using that.
Meta glasses footage to showlike, this is what the
experience looks like, here'swhat I saw.
And now like these are theimages that we got.
(37:14):
And meta glasses are content isactually one of the top
performing pieces of contentthat we are seeing.
Alora (37:20):
Wow.
Angela Shae (37:21):
because it gives the viewers such a different.
Point of view of like, wow,okay, this is what it looks like
to be in front of their camera.
And it doesn't take away fromthe experience at all.
You're not pulling out yourphone to record, you're not like
setting up a gimbal.
Really great to have anassistant like film you in your
moment too, so that you canactually see the photographer,
(37:42):
not just like the photographer'spoint of view.
really helpful.
Like anytime the photographer isactually in the videos, those
perform better as well.
So even if it's like a smallervideo of you.
With your camera, even if it'slike before the wedding day
started and you're looking freshand you're like about to shoot
this wedding.
You don't have to say anything.
(38:02):
There's like a cute little videoof like what you look like and
then the content from thewedding day.
Those are, those are the thingsthat are working.
So just to recap, meta glassesbehind the scenes, if the
photographer is actually in thevideos and then going heavy on
including a lot of video contentin your reels.
Just because like that's how thereels is working, like within
(38:24):
the real space.
If it's like too photo heavy,unless you have like an epic
wedding with like epic details,you want to make sure that the
reels.
Do have videos in them and thenonscreen hook, something that
brings value or that getssomeone to book market or send
it to a friend.
So that's kind of like theoverall things that we're seeing
perform.
(38:44):
And then POV hooks, you said itlike yourself, like those are
like just doing really wellright now.
Alora (38:52):
Yeah, I feel like what's really resonating with people
they just want to know why youand what makes you special.
'cause I feel like everybody cando the same thing.
But what is your differentiationof like, why I need to work with
you, why I need to book you, andI feel like.
Your approach to doing that withphotographers, with the
templates, with behind thescenes footage is gonna change
(39:12):
the game.
I feel like that is gonnaresonate with people and they
can know faster.
Like, oh, it's this person.
I love this person's energy justfrom the video.
And I feel like that's whyvideos resonating because you
can feel someone from a videoversus a photo pinned to the top
of Instagram being like, hi, Ilove weddings.
Angela Shae (39:29):
Agree.
Alora (39:30):
Thank you so much, Angela, for coming on this
podcast and sharing thismasterclass of Instagram
strategies and tips.
I think people are gonna walkaway being like, okay, I need to
prioritize social media.
I need to prioritize Instagram.
I just need to put content outthere, but not with spaghetti at
the wall.
Of course.
(39:50):
Thank you so much.
This is amazing.
And everybody else link in theshow notes.
You get a free month if you usemy code AOR to join social
templates and I will see youguys the next episode.
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