June 24, 2025 • 45 mins
Shayna Lloyd is a Montana-based traveling photographer and videographer for the adventurous and laid-back. Shayna’s signature video style can be described as “vlogs mixed with indie films” and her photos follow suit; Shayna’s story-driven and experience first approach have made her stand out in the market, and her focus on simplicity and ease in all areas of her business have helped her replicate her results for other photographers and aspiring hybrid shooters.
In this episode, we are joined by Shayna, who provides actionable tips for photographers on hybrid shooting, storytelling, and adding video to their services. The episode also explores the potential of video as an add-on service, raising prices, and evolving client needs in the wedding industry. Tune in to learn how to balance technical and storytelling aspects to create memorable videos alongside stunning photos.
00:00 Introduction and Guest Welcome
00:39 Shayna's Journey into Video
01:28 Building a Business from Vlogging
03:23 Transition to Hybrid Shooting
10:04 Pandemic Challenges and Adaptations
17:22 Rebranding and Finding a Niche
21:57 Starting as a Vlogger and Finding a Unique Style
22:33 Inspiration and Evolution in Wedding Videography
25:04 Balancing Photography and Videography
28:55 The Five Essential Shots for Storytelling
32:52 Defining Deliverables and Managing Client Expectations
35:20 The Business Value of Hybrid Shooting
39:32 Encouragement and Practical Advice for Beginners
42:44 Connecting with Shayna and Final Thoughts
🔗 Shayna's Links:
- montanadiaries.com
- heythriver.com
- instagram.com/shayna_lloyd
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💡 Resources:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Alora (00:00):
I'm so excited for today's guest.
We actually just recorded apodcast on hers.
So definitely check that oneout.
But today Shayna is gonna walkus through how to infuse video
with your photography services,what that looks like, and I'm
just so excited to dive into allthe things.
So Shayna, please introduceyourself and tell us how you got
(00:21):
into shooting video..
Shayna (00:22):
Hello all, Laura.
All Laura and I are in love, sothis is gonna be the best
podcast episode of all time.
My business partner, Devin and Iare obsessed with her.
We just.
Got to chat, as Laura just said.
So thank you for having me on.
I'm so excited.
Diving right in to how I gotstarted with video is I was in
(00:45):
college during the 2010s, whichwas when YouTube Travel diaries
were really starting to blow up.
We all know the era of like Utahmoms in one pieces.
Like posing in front of likeblue water and like tiki huts.
I really could stop consumingthese travel diaries.
(01:07):
I really loved the combinationof conversational vlog, low
quality video.
And my favorites wouldintersperse that type of casual
storytelling with more cinematicartistic shots.
The only thing I wanted in theworld was to be able to travel
more.
And I really connected to thattype of content.
(01:28):
I started vlogging myself.
In those few years of collegeand I would just make the
dumbest videos possible with myroommates.
But the series that actuallystarted my business was a play
on those travel diaries thatwere so popular, and I called
the Playlist Montana Diaries,which is now the name of my
photo video business.
(01:49):
Those videos ended upaccidentally having great search
engine optimization.
So I was coming up in search forthese different locations in
Montana.
These different hikes that Iwould do with my then boyfriend,
now husband, and people started.
Asking if I would shoot videofor their outdoor brands and for
(02:10):
their weddings.
And the truth of the matter isthere weren't a lot of
videographers in my home state,Montana, in the USA at the time.
And so I think these people werejust like, I.
This girl has a drone that'shired for our wedding and for
our brands.
And I just kept saying yes, Iwas young.
My husband is now a teacher butdidn't have his first teaching
(02:32):
job yet.
He is a student teaching, whichif you're not familiar with the
profession, is an unpaid internsemester long gig.
And so I was waitressing and Iwas building this.
Business in the most fraggle onbrand wave for me, possible.
I didn't even really know how touse a camera.
But we persevere and we grow andwe learn how to pay taxes.
(02:52):
And here I am.
Alora (02:54):
I love it.
my goodness.
I didn't even know that youstarted off vlogging to
photography.
Shayna (02:58):
Yeah.
The market told me they didn'twant me as their influencer,
believe it or not.
They were like, you can bebehind the camera.
You can film our weddings, butno one wants to see your face
crying about your writing.
Final Shayna.
Alora (03:15):
Stop.
My gosh, you are so funny.
I don't even know how I'm gonnaget through this episode.
Love that.
So you started off vlogging.
So you basically started offwith video.
Were you a videographer from thebeginning and then infused
photography?
Shayna (03:29):
Yes.
So for the first two solid yearsof my business, I was a
videographer.
And then I started integratingphotography just by saying yes,
people had asked, I shot onauto, I had no business shooting
people's weddings.
But I really my frame ofreference for quality wasn't
(03:49):
really fair.
I was dumb and happy and justkept saying yes.
And I got better and better.
And I, I really honestly feltcomfortable hybrid shooting,
especially with an assistant andcame up with a method that
really we still use today as faras storytelling and dividing
work goes.
And there's plenty of bigprojects that I still take on
(04:10):
hybrid shooting, photo and videoby myself.
And so a couple more years intothe story, the education part
happened organically, which Ithink is the best way to start
an education, where photographerfriends would DM me and call me
if they had my number.
It's like rare for someone tohave my number.
(04:31):
I have such phone anxiety thatif you have my number.
I really would.
Alora (04:34):
I'll take it.
Shayna (04:36):
So people were asking, how the heck are you doing photo
and video at the same time?
And at this point, the pandemicwas about to start.
So I had the interest inteaching videography to my
photography friends.
I didn't really conceptualizethat.
The internet is for everyone inthe world at the time.
(04:58):
So it was more teaching locallywas my first idea.
That really you can keep thingsextremely simple and provide a
beautiful product and abeautiful experience by
stripping down the productionand hybrid shooting photo video.
And the idea was with the camerayou already have and that you're
taking photos with.
(05:19):
And really to either upsell,really simple highlight films
from that'cause I didn't feelcomfortable promising a big
production.
And that evolved through theyears.
Later on as video on socialmedia became more and more
popular, upselling little clipsto your branding clients TikTok
clips for your senior clients.
Really like this.
(05:41):
Idea of scaling your businesswith video works in any niche,
and it's not just if you want tosell video, you can scale your
services using video becausevideo content marketing is so
prevalent right now.
Alora (05:54):
Yeah, I was gonna say, I remember saying a long time ago
that video is the next big
Shayna (05:58):
Mm-hmm.
Alora (05:59):
here at this point.
But you can feel people from avideo, like you can see someone
in a photo and you feel like you
Shayna (06:05):
Yeah.
Alora (06:06):
when you see them and feel their body language in a
way it feels like that much moreconnected.
So I have a question.
Do you also dabble into thecontent?
I know there's like weddingcontent creators too, like
B-roll and all that stuff, or doyou mostly focus on repurposing
the video clips you have andjust finding out ways to make
that work?
Shayna (06:24):
Both, both.
And I dabble a bit.
this is so funny'cause we talkedabout my approach to this on the
podcast episode, we justrecorded.
But I put content creation outthere in my pricing guide and my
thing Is I'm already comfortablehybrid shooting, like, let's
start there.
But my thing is, if someonewants to pay me a thousand bucks
(06:45):
to take a bunch more iPhonevideo than I normally would, I'm
not going to stop them frompaying me more money.
And so I added content creationto my pricing guide.
last summer I had one bite andthat experience showed me.
I had a two person team thatday.
It was a very simple weddingthough.
I was able to output about 200video clips from the day.
(07:09):
The client loved it.
There's no post-production forediting after.
And that showed me that, liketrained me to be more, cognizant
during the day of taking theiPhone footage, and I feel very
comfortable after thatexperience that if anyone else
wanted to add on that service, Iam.
That's an easy yes.
sometimes it's as easy as justhaving that test client to build
(07:31):
the confidence to know if youcan provide the hybrid service
in the future.
Alora (07:37):
I have to say, Shana, I love your mindset around
creating offers and just sellingthem and just being like.
Whatever.
So when you got started, I'mcurious,'cause I am a pricing
person you just start, did youjust pick a number from the
ether and then just scaled upfrom there?
Or are you like a flat rateperson with like multiple
add-ons, custom proposals?
I'm curious.
Shayna (07:56):
I've always been once again both, and I've always been
a flat rate person.
I grew up very, very poor.
And so I remember this soclearly, I could not imagine
ever charging over a thousanddollars for a wedding.
especially when you're young,you get in this mindset of, I
wouldn't buy this, so why wouldanyone buy this from me?
(08:19):
Who would I be to sell somethingthat I personally could not
afford in quotation marks andwould not buy?
You know, so.
Baby Shayna.
I've been doing this theentirety in my adulthood.
This has been like what I builtin my twenties, baby Shayna,
straight out of college, movingto the middle of nowhere to
support her fiance.
(08:40):
Very fancy.
Through student teaching, I waslike, nobody will ever spend
more than a thousand dollars fora wedding video.
Like that is an insane thing tothink.
And then the quantity.
A little insane.
I was, I also, it is thisperfect storm of there was one
or two great videographers inMontana at that time.
(09:02):
One of them retired and thensuddenly, like by default I was
just getting all of thisbusiness, propelled into success
because I was there and I had adrone.
Alora (09:13):
That's so cool.
Shayna (09:14):
I think, yeah,
Alora (09:15):
then.
Shayna (09:16):
I think quantity makes you better.
Like any reps you're doing isgoing to make the, the talent
will come.
I don't believe in likeautomatic talent or like
creative geniuses or anything.
I believe in like creativity asa practice and the quality going
up from there.
And so I remember.
(09:37):
Having hard conversations withphotographers.
Who I really loved working with,but they were raising their
prices and their new clientsweren't willing to take a chance
on a cheap videographer.
So then I had to raise my pricesfrom there.
And we're not talking crazyprices I was scared to get up to
$2,000 and then I was scared toget up to 2,500 and then I was
(09:58):
scared to get up to 3000, andthen 3000 felt comfy for a
while.
And then, as we all know, thepandemic hit.
And then suddenly those 40weddings I had booked at$3,000 a
pop were canceled, postponed, orneeded a refund, and then it was
time to change my life.
Alora (10:19):
Oh my goodness.
Yeah I think our stories arevery similar.
It's like you propelled bydefault, I propelled from some
feature
Shayna (10:28):
Mm-hmm.
Alora (10:29):
it was just like moving around it's like you're just
throwing spaghetti at the wall.
Shayna (10:32):
Oh, yes,
Alora (10:33):
I don't even know what I'm doing.
I'm just like doing something.
Shayna (10:35):
yes.
Alora (10:36):
With the pandemic, do you know offhand like how many
weddings.
Didn't reschedule.
'cause I know people didintimate weddings too.
Are they downsized?
Did any of your people downsizeand still get married anyway?
Shayna (10:46):
I think if we go back to that mindset, it's hard in
retrospect, like some thingsseem appropriate, some things
seem silly, you know, like we'reso wise when we can look at the
past.
I was pregnant with my firstchild and at the beginning of
that year I had to cancel on alot of people I.
(11:07):
Wasn't the best with savingmoney at the time.
a lot of that money was spent.
So then it was this crazy cycleof trying to book more work in
order to pay back the peoplethat I had to cancel on which
was very, very stressful.
Obviously, I think my husbandmade$29,000 that year.
First year teachers, the pay isjust insane.
(11:28):
And so I felt a lot of shame andpressure that my business was
failing.
And then three months latereverything just exploded, you
know?
I already had this pressure of,initiating cancellations because
of my due date being in August,which is a crazy busy season
where I live.
feeling really down, sort ofdepressed and isolated about
(11:51):
that, like I was failing.
And then the world decided topush that lesson a little
further for me.
Which thank God, honestly.
But at the time it didn't feelthat way.
I had so many postponements,which was great, but then it
made upleveling in the nextyear's a little tricky.
(12:13):
And then enough cancellationswhere I was legitimately afraid
for my family that I was tryingto grow.
and then there's impostersyndrome with people wanting to
learn this thing from me, right?
This very tactical specificthing of adding video to your
business.
And I'm on these podcasts, thecourses actually gaining crazy
(12:33):
momentum.
I don't know if you rememberClubhouse.
things just happen for me.
Like clubhouse happened at sucha weirdly specific time in my
business and life where I waslike, my photo video business is
actually kind of technicallyfailing.
From my perspective, thatdoesn't mean it was true.
That's probably how everyone isfeeling.
But then this education, babybusiness thing that I'm doing is
(12:58):
exploding.
It's like, what is going on?
People wanna learn from me andmy business is failing.
Alora (13:04):
My gosh.
'Cause you weren't you alsopregnant or you just had your
baby?
Shayna (13:08):
Pregnant.
So I had her, yeah, August of2020 masked.
They weren't, my husbandcouldn't go to any appointments,
obviously.
I was told there was no vaccineyet at the time, and I was told
that.
If either of us tested positivegoing into labor, that they
would isolate my baby and Iwouldn't be allowed to
(13:30):
breastfeed her.
I was so stressed and felt theweddings that I kept because I
did keep some weddings becausewe were desperate.
We needed the money.
Alora (13:39):
Yeah.
Shayna (13:39):
The weddings that I kept the doctors were so mean about
it.
Like obviously we were in apandemic.
And I have so much empathy forhow they were feeling and that
perspective and respect for thepeople who were able to like
stand firm and cancel theirlarger weddings.
That wasn't my case.
I kept the weddings that myclients ca
Alora (14:02):
Wow,
Shayna (14:02):
kept on knowing if I caught COVID, I was told they'd
isolate my baby.
Alora (14:07):
that is
Shayna (14:08):
shocked.
All Laura's jaw has dropped.
Alora (14:11):
pause.
Can we get to the green room?
What?
Shayna (14:15):
Yeah, it's really bad.
It's like really, really bad.
All.
Alora (14:18):
Oh my goodness.
It's like very much that's soscary.
Especially being pregnant.
goodness.
I have no words.
So all of this is happening.
I don't even understand like howyou were still standing in the
middle of this because waspregnant too, but I didn't give
birth until 2021.
Shayna (14:36):
Yeah.
Alora (14:37):
were a little bit chill.
I didn't have to deliver with amask, but my husband wasn't even
allowed in the hospital until
Shayna (14:41):
Yeah.
Alora (14:42):
tested negative, all that great stuff.
But mean, just, I don't know.
I in Detroit here, they reallydid follow the rules.
Shayna (14:48):
Yes.
Alora (14:49):
one minute, only, you can only have five people at the
wedding.
Okay.
They made that work.
One minute was 10 people, thenit was like a hundred, but it
has to be outside.
And so all those other things,but wow.
How did you push through?
I don't, I literally have to asklike off record, like how were
you able to push through allthese things going on?
The world is on fire.
You're supporting your family.
You're building a family, likephysically,
Shayna (15:11):
you just do it.
I don't, humor and levity isreally important to me,
obviously.
I think that time felt so bigand crazy and chaotic, and I had
a lot of feelings of failure anda lot of feelings of being
stuck.
I always think that I processnegative things in the best way,
(15:34):
right?
To me, like a lot of self-worthcomes from just working really,
really hard.
And I think coming from anunstable family system and
coming from near poverty, makesyou tie a lot of work into
labor, like labor equals money,you know?
(15:55):
And so I really did get throughit.
Just working really, really hardand burying myself in that.
I'm also like a really badpregnant person.
Like I was just legitimatelyill, like actually physically
ill and physically like brokenfor both of my pregnancies I
gained.
It kind of an insane amount ofweight, and I still haven't,
(16:17):
like, quote unquote, bouncedback.
My second kid is two years oldand my body is fundamentally
different from before I had kidswhich doesn't sound relevant,
but just the way you move in theworld.
Is so different when you havethat experience of it after
having kids.
So the how is that like I wasn'tgraceful about it or like great.
(16:39):
Or any of that.
Like the only way out is throughlike of anything.
The only way out's through, youjust do it.
You live.
That's life.
Alora (16:48):
Yeah, It's true.
So all this happens.
You're going through this.
People are asking you aboutvideo and how you're doing it.
I'm trying to figure out likewhen did the secret sauce hit
for you, where you put thisunique take on vlogs mixed with
indie films and maybe started atrend on like a new video style
(17:10):
versus oh, this is avideographer.
They're gonna capture the day,they're gonna mic you, they're
gonna this, that and the other.
Your approach is different.
Shayna (17:16):
Mm-hmm.
Alora (17:16):
how did that just transcend into something that,
blew up in that way?
Shayna (17:21):
It was such a perfect storm of the, my needs changed
and my perspective changed frombecoming a mother of, like, I
very clear always on what Iwant, but at the time.
I don't think where my businessand life was going matched with
(17:41):
my values and my perception ofwhat I wanted in life.
So that slowed down, that forcedslow down of a pandemic and
becoming a mother and reallyjust in the education space,
exposed me to a lot of differenttypes of creatives,
photographers, andvideographers.
Seeing how other people didtheir businesses and lives
helped.
(18:02):
I really connected.
With some people in theindustry, that really changed my
perspective on what a businessand life could be like, which I
think really changed the gamefor me and, on a practical,
tangible level, my, I knewhaving a baby, the support of my
in-laws was gonna be reallyimportant.
And they lived in northwestMontana, near Glacier National
(18:24):
Park.
And I was like, I've alwaysloved the idea of being more of
an elopement and a destination.
Micro wedding photographer.
Videographer.
And this was my quote unquoteexcuse to go like completely
rebrand toward this area so thatmy in-laws could spend more time
with my baby.
I'd have a place, a softer placeto land, and I could build in a
(18:46):
location where I knew we wantedto end up eventually.
So it was really just reverseengineering that goal and having
the forced space to do it.
And I think like when youactually, I really, I'm not
trying to be dramatic.
I really did lose everything.
It might not have looked likethat from the outside, but like
I was outta money.
I was supplementing bysubstitute teaching at my
(19:06):
husband's school for$75 a day.
We weren't, it wasn't likeemergency mode.
We were both used to not livingon much.
But as I got more ambitious andmore confident, I understood
like I could build to more, andso I very intentionally started
shooting in Northwest Montanaand Glacier National Park and
(19:28):
just constantly was talkingabout elopements and about just
what I loved about them, youknow, even without the
experience of doing a lot ofthem.
And then on another level toyour question about style, is
that I had the opportunity toshoot a wedding in Greece where
(19:48):
I knew the couple having workedwith them in the industry and a
lot of the guests were industryfriends as well, who became.
Best friends after thisexperience.
I think traveling with peopleand finding like travel
compatibility, like helps youlike know what that you love
people.
And this turned into a multi-dayexperience and some of my
(20:09):
footage was so stupid.
I think by now you like youcould tell I really value
storytelling and.
I also value like levity andhumor.
I think that's such a big partof the human experience, and I
just knew this group of peopleso well and I knew these clients
so well that I think I was ableto create something that felt
(20:30):
more casual than like this hyperproduced like slow motion,
cheesy style of weddingvideography that was really
popular at the time that.
Honestly, I wasn't technicallysound enough to be that good at.
I don't think my work was greatyet because I was doing
something that I didn't love,that I thought was kind of
stupid and I just wasn't good atit.
(20:52):
I don't have a passion for tech.
So I've took a long time editingthis multi-day destination film
and keeping in a lot of likemessier footage that normally I
wouldn't.
But since I knew this couple sowell, I knew it would mean a lot
to them to have this footage in,and so I created something.
That like it, it felt painfulalmost to create because it was
(21:16):
so new for me.
And then once it was done and Igot the couple's reaction, I
realized like I've never beenmore proud of something that I
made.
And so from there it was over.
Like I couldn't stop talkingabout like vlog style wedding
film.
And I'm sure I'm not the first.
To put it that way.
But I can tell you like, havingthat distinct voice and that
(21:38):
distinct vision for what Iwanted to create and just not
shutting up about it it changedmy brand completely and I was
able to start creating work thatreally resonated with a certain
type of person.
Alora (21:50):
Oh my gosh, I love it so much.
And the fact that it was Grease,I need a link to that video.
I need to see
Shayna (21:55):
Okay.
Alora (21:55):
just, even hearing you talk about it, I was like,
Shayna (21:58):
It's several years old at this point, so I don't know
if I would be that proud to showyou, but I'll send it to you.
Alora (22:04):
You're like, no, you'll never see it.
It's really cool that youstarted off as a vlogger
YouTuber, and then you fuse
Shayna (22:11):
Mm-hmm.
Alora (22:12):
something you were already passionate about, which
is weddings.
With the people that you lovedand love each other.
And so how did you come acrossthat really?
Did you just ask yourself likewhat is it that I want for
myself if I was getting married?
How did you come up with thisstyle
Shayna (22:26):
You know, from that experience it evolved, right?
And then I will say I actuallydon't consume wedding videos
that often, and I really neverhave.
I think it's easy toaccidentally emulate people if
you're consuming them too much.
I'm gonna name drop this person.
But I was really inspired by myfriend, his name's Chris May.
(22:47):
He owns good co studios.
He's out of Oregon.
he got into creating weddingfilms that really felt to me
like indie films and while I'mnot a person that's into
producing a moment that much, orbeing hyper-technical on a
wedding day or for any clientproject, even if it's branding.
But I resonated with that stylethat felt very beautiful and
(23:11):
artistic, but still free flowingand story-driven.
And I was like, well, if that'swhat I love about his work, and
there's really no other weddingvideographer's work that I've
connected with, like what makesmine different.
And it's because it does justfeel like a home video, like a
vlog.
Alora (23:26):
I love that.
Oh, I love storytelling anddocumentary.
Shayna (23:29):
Mm-hmm.
Alora (23:30):
Authentic, whatever.
Just, ugh,
Shayna (23:32):
You mentioned that, earlier today, you did mention
to my partner, Devin and I, youcame into a style that was
Editorial meets documentary.
So you can resonate with thefusion of these two styles and
how.
the editorial part does feelvery intentional and artistic
and like you're producing.
But when you mix it in with adocumentary, like that's where
(23:54):
the heart comes back, you know,that's what feels like the
client.
Alora (23:58):
Yeah, and it just, it feels nostalgic.
Shayna (24:01):
Yeah.
Alora (24:01):
feels real, like a moment that actually happened in time
versus something that was likeposed,
Shayna (24:06):
Yeah.
Alora (24:07):
I'm so turned off from everything being 100% perfect.
I am so against perfection.
I literally steer the opposite.
I'm looking for imperfection allthe time.
Maybe it's framed perfectly, butthe moment itself is
Shayna (24:20):
Mm.
Alora (24:20):
Real.
And I feel like deep downinside, all of us really do
crave that
Shayna (24:25):
Yeah.
Alora (24:26):
how humans connect.
Like humans tell a story and wewill resonate with it and we
will feel like we are connected.
And I feel like video does that.
Photography does that.
It's all through connection.
It's all through imperfectmoments and just, yeah, I love
that you were able to come intoyour own, come up with this
style and boom, now you teachit.
(24:46):
So for somebody that's gettingstarted in video.
is wondering like, I'm aphotographer, how am I gonna be
able to fuse like video andphotography?
I'm already focused on that.
How would they even get startedwith something like this?
Shayna (24:59):
You know, I think it's tempting when you're learning a
new creative skill to think thatthe thing you're missing is
technical knowledge, right?
And to over consume like YouTubebros techie videos about how to
do this thing perfectly.
To your point, that word perfectis coming up again.
I think a reframe could comeback to storytelling, like the
(25:25):
function of what each shot doesis more important.
Then if you know the exact rightframe rate or the exact right
shutter speed that your camerashould be on, any barrier that's
keeping someone from practicing,if it's on the technical side, I
wanna be your permission slipright now to just let it go and
(25:45):
to let you practice.
And then the next objection Ihear from photographers is that
when they're shooting, they're.
Feeling so focused on the shotsthey should be getting for
photography that they feel likethey would give a lesser
experience and a lesser productto their couples or to their
clients.
Any niche of photography bytrying to hybrid shoot and add
(26:07):
on.
Another thing with video, I.
And I hear you.
I see you if that is what you'rethinking right now.
But what I would gentlychallenge you on is that first
question, is it possible thatyou're overshooting sometimes at
your client shoots?
Is it possible that you get alittle trigger happy sometimes,
(26:28):
and you come out with 20.
Frames of the same moment.
Is it possible that if you couldslow down and trust yourself a
little more with your framingand composition with your
photography, that you could takethat same amount of time that
you were just holding down thatshutter button and getting 30
frames that are basically thesame image that you could use
(26:51):
that time to toggle over tophotography?
Take that deep breath and letyourself record for five seconds
and then switch back over tophotography.
When we're talking about hybridshooting, it's not getting
everything perfect and everysingle moment in both photo and
video.
It's also a gentle push and pullof understanding.
(27:11):
The function, photo in thatmoment, and the function of
video.
If you are in a moment at aclient shoot that's very pose
heavy, it's possible that thoseshots wouldn't end up in a video
anyway, so you don't need to bestressing about toggling back
and forth.
But if they're in betweenmoments, whether that's between
(27:32):
poses or between locations on ashoot.
That you could take a photoreally quick if you like, the
candid approach, and then havesome patience with the moment
and honoring it and switch overto video.
to train yourself to not feelcompelled to fill every moment
of silence with you talking orwith you running up to your
client and judging them.
(27:54):
If you could give them somespace, could you consider that
you have the time to switch overto video and get that moment?
And not to turn this into theShane and Lloyd Power Hour
because I wanna get to anyquestions you have, Laura.
But the last thing I'd consideris if you're thinking about
adding in some hybrid shootingto your approach, just to see if
(28:15):
it's possible, not even toupsell yet, just to see if you
can do this thing.
If we're going back to thinkingof the function of each shot,
what shots, like, whatcombination of frames and shots
would it take to tell a story?
And for me, in each scene thatcomes down to five types of
shots, which is not a big deal.
Five seconds for five types ofshots.
(28:36):
So as photographers there, Ithink there are things you
understand on a subconsciouslevel that even if you're not a
freaking nerd, you wouldunderstand if you like actually
thought about it.
Right?
So when we have those super wideshots, right?
What is the function of a wideshot?
(28:56):
It's to tell the viewerinformation about the space that
we're in, right?
So you see a wide shot.
There's so much informationwe're getting about time and
place meaning location andclimate, right?
So we're answering so manyquestions about setting itself.
And then if we're honing in.
(29:18):
On a long shot, or you can thinkabout these shots as your
subject inside the space thatyou just established.
Those are other questions we'reanswering, like we're
introducing the subject andshowing that they're occupying
the space that you justestablished in that wide shot.
Then if you hone in even more.
On a closeup or can we combinethis with extreme closeup,
(29:40):
right?
We're answering questions aboutthe subject themself, so we're
starting to see facialexpressions.
We're starting to see if you, ifwe are doing a couple shoot or a
wedding, we're seeing how thesetwo subjects interact with each
other, like small laughs, smalltouches, and then we go even
closer, right?
Going into details.
(30:00):
What's a detail in this caseabout the subject?
So.
Hands, if a hand is lightlycaressing someone's neck, or if
we honing in on eyes or like atear coming out of an eye or
something as simple as someonefiddling with their hair, that's
a nervous habit I have.
Or.
Anything else that's gonna giveus more information about this
(30:21):
subject in those really honed indetail shots.
And then we have B-roll, whichis similar to details, but it's
the question B-roll is answeringcould be what is the subject
Seeing that isn't necessarily inthe frame.
So if we just distill it down tothese five storytelling shots,
and we know if we get each oneof these, you have a passable
(30:45):
video that's going to tell areally complete beautiful story,
really dynamic story for yourclients.
And the same is true for photoand video, in my opinion, that
if you can have a dynamic.
Set of these five shots, you'vetold a really beautiful complete
story.
And if we're thinking about itin this way and not so much the
(31:06):
frenzy of being trigger happyand having to like randomly
spray all over the scene, likedeliver the most amount of
quantity possible.
If we can really scale back intothis storytelling mindset and
answer these questions in bothphoto, prioritizing photos,
that's probably what you'regetting paid more for if you're
trying to add video.
(31:26):
But then taking the space to tryto add in those video shots to
answer all those questions withthe five shots, I think this
becomes very doable.
Alora (31:35):
That is so beautiful.
Not only was it step by step,they can go out and do this now,
but I could just feel like whatthe video would look like from
those different perspectives,especially because we always
talk about starting wide and
Shayna (31:48):
Yeah.
Alora (31:48):
zooming up close and just like being caught up in the
moment.
Shayna (31:53):
Yeah.
Alora (31:54):
the couple, and I love that you said to stop talking
for just one second becausewe're such yappers, like why are
we talking so much?
They don't need to be coached atone point.
Sometimes they do get lost ineach other and it's your job to
be able to read the room and belike, wait, let me just capture
now.
Like now I can just do mystorytelling job.
I love that.
(32:14):
I love just like how that was sopieced together beautifully.
So in terms of delivering like ahighlight video, like what is
this called anyway, what is thisvideo called essentially?
Shayna (32:25):
Whenever you want.
I think we have a responsibilityas business owners to define
deliverables, right?
Like you can't ask someone topay for something if you're not
very clear about what it isthey're getting.
So if you're saying a highlightfilm in this like baby stage to
(32:45):
me.
What you need to be clear aboutis what you can reasonably
deliver from hybrid shooting.
And when I'm teaching mystudents at the beginning I
would recommend being clear.
If that includes audio or not.
For many of my students, it doesnot include audio.
You're basically promising aglorified slideshow because
(33:06):
that's what you can deliver inthese stages.
Right.
Does it include time sensitivemoments?
I would hope not if you're inthis baby practicing stage.
And to me, the weddingphotographer example is, are you
promising?
The reaction at a first look,probably not.
I think you should prioritizephotos, but you can surprise and
(33:28):
delight with the immediateaftermath that kiss or hug or
however your couple interactswith each other in that
in-between moment as you getpracticing.
Can you promise a first look?
Unless you're comfortable andcrazy like me and you're like
double fisting cameras during afirst kiss at a ceremony, I
think you probably shouldn't bepromising that in this little
highlight film.
(33:48):
So really it's just beingrealistic with yourself and your
shooting style and yourpersonality, and very overly
clear with your client thatyou're upselling to about what
this highlight film willcontain.
Alora (33:59):
Oh my goodness.
Yeah, everything you're talkingabout, I can picture it like
you're such a visual speaker.
I just, I love,
Shayna (34:06):
Oh my gosh.
Thank you.
Alora (34:07):
you're welcome.
So basically, yeah, you come upwith the name for this like mini
video montage, which soundsbasically like the perfect.
Mix of in-between moments orafter moments, like once you've
got that money shot being like,okay, switch to video.
Like I love that approach.
That way nothing is missed
Shayna (34:27):
Yeah.
Alora (34:27):
much like feeling without having to lose like the
anticipation of the must haveshot.
So I do think that's amazing.
Okay, so if people want to learnabout having a vlog like
approach adding video to theirphotography packages.
What would
Shayna (34:44):
Amen.
Alora (34:44):
people be able to raise their prices significantly for
this?
Is this a signature service oris it like an add-on?
I'm curious.
Shayna (34:52):
Oh my gosh.
I love money and talking aboutmoney, so the thing is like,
what's your personality, what'syour goal with this?
one of my star students is mybeautiful, perfect business
partner.
She was a videography forphotographers.
Student way back when, and whatshe did was she was like, okay,
(35:12):
this is great, but I actuallydon't love digital video.
I'm gonna add super eight videoto my business.
And that was great.
but a side effect.
was, she was able to leveragethat as an add-on to book higher
ticket clients for photography.
And what I mean by that is whenyou start to add services that
(35:36):
are attractive to your potentialclients who really resonate with
you then they will see.
The overarching value in whatyou do and be willing to spend
more money.
So we can think about video asan add-on.
I think it's a beautiful add-on,but a side effect of being a
service provider that is able toprovide multiple things and be
one point of contact for people.
(35:57):
Like that's kind of a key, isthat people will find you and
your service so valuable thatyou'll be able to charge more.
Period.
I can't tell you how many times,my clients have told me that it
was kind of a toss upphotography wise between me and
another service, but they loveso much that my team was able to
(36:17):
provide both photo and videothat they went with me and I
might be more expensive thanthat other person.
Alora (36:23):
So do you feel like now that couples are.
Wanting to just build trust witha one-stop shop service versus
having to go through the wholebooking process with adding
video, even though they wantvideo.
Do you feel like this is thedirection that the industry is
going in?
Shayna (36:39):
I always hesitate to make absolute statements.
You know, I think for myclient's personalities, it is a
benefit to not have to emailmore people than necessary.
I will say that, and I thinkthere's also an added benefit
for a certain type of clientthat values.
Art specifically instorytelling, it's kind of nice
(37:00):
for them to see a similarstorytelling approach with their
photos and their videos.
When I contracted for video onlyall the time.
So it is always interesting tome when people hire a
photographer that's very, verywarm.
Because my work tends towardwarm, but it's more true to
color, a little bit warm, kindof grainy.
(37:22):
Like very specific greens, likemy greens are very warm.
It just, it interests me when.
A couple hires a photographerthat's so opposite from me.
And I'm always like, interestingbecause my clients who hire me
for photo video really valuethat their photos and videos
match.
Or if a photographer is veryposed, but they hire me for
(37:44):
video, like I'm never superhappy with the video that comes
out with that day.
And I'm like, it's interestingthat this client resonated with
my video work, not understandingthat the entire day has to.
Be a little looser and lessposed in order for video to end
up looking like that.
Alora (38:04):
So it's almost like you have to brief them on your style
and approach and figure outwhether or not style's gonna
kinda mesh.
Shayna (38:12):
Maybe, I think it's not as cut and dry as that.
Like sometimes we think aboutexplaining our style and
educating our clients as beinglike this direct conversation to
me, it's everywhere you show uponline, like every single thing
you say and how you act shouldline up with what their
experience will be like.
the moment I realized I neededto be Funnier and messier
(38:37):
online.
Was the day where my clientswere more fun, you know?
As a videographer, I probablycould do better when I'm getting
hired to specifically say like,oh, that photographer you hired,
like, we're gonna have a weirdday.
But I just also don't reallycare that much.
Like, I'm gonna figure it out.
(38:57):
I'm gonna make it great for myclients.
When it comes to adding video, Ithink where it gets a little
dicey and scary is as aphotographer, you're thinking
that like.
I have this thing I wanna makeand my taste is so great, right?
I'm an artist.
I understand what I want thesevideos to look like and this
experience I wanna provide, butI don't think I can make this
(39:19):
look as good as it looks in myhead.
Freaking welcome to create abusiness.
Like that's how you were withphotography too.
Like get outta here your firstyear of being a wedding
photographer.
If you're looking back at thoseweddings, like, would you be
proud to like show that worktoday?
Laura says, no, she's shakingher head.
She says no.
Alora (39:39):
no,
Shayna (39:39):
So.
You need.
Yeah, it's all practice.
And your responsibility as aservice provider and a business
owner is to, you do need topractice at least a little, so
like create, if you feel morecomfortable not charging in this
practice phase, create likethree to five videos somehow
that you can show as portfolioand then your only
responsibility from there.
(40:01):
Is to provide a final productthat matches or exceeds, it can
match.
That's fine.
It's not always going to exceedthe level of quality of the
portfolio that you showed whenthat client hired you.
Okay, so if you're making acouple practice videos, your
clients see those and they likethem enough.
That's your confidence booster.
(40:22):
They like them enough to buythat upsell that you're
offering.
You're good.
Just provide the same level ofquality as you showed them, but
that's your only job.
You've got this.
Alora (40:35):
Yeah.
I love that you literally justget to work.
You're like, just do
Shayna (40:40):
just do it.
Just literally, what's yourother option?
What's your other option?
Being a consumer for evenlonger, wanting to do this thing
and just consuming, consuming,consuming and wasting time, like
thinking by osmosis that you'regonna reach the level of
perfection that you want.
That's stupid.
(41:00):
Don't do that.
If you're listening to this,don't do that.
Just start doing it.
And if it's a bad video that youcreate in this practice phase
you don't have to hire you, butthe client that sees that
practice video and likes it justblow their minds with how great
the next one's going to be.
Because you've gotta practice inorder to reach the level of
(41:22):
quality that you're wanting.
You have to practice to findyour style.
And to be completely honestthough.
This is also extreme because ifyou're listening to this at this
point, you are already anestablished wedding
photographer.
You're consuming content fromAllura, trying to scale beyond
six figures.
You understand thetechnicalities and the
storytelling and your stylebehind your wedding photography.
(41:44):
So adding video, I promise, isnot going to be.
As difficult as those beginningphases of your photography
business, this is just expandingyour creative skillset and it's
adding something new, which eventhough it will be difficult,
it's going to be really fun andgreat.
You've got it.
I also, I'm like, I'm literallyan idiot and I did it so you can
(42:07):
do it.
Alora (42:08):
I could do it.
Shayna (42:08):
Yes.
Alora (42:09):
Shayna.
This was so good, um, thelisteners about your video
program and then also where theycan connect with you and find
you.
Shayna (42:21):
Thank you so much.
I am obsessed with you.
I think that's why it worked sowell, because I really like you.
I love anyone that I can makelaugh.
Half the population I reallyfreak out.
And then sometimes there's somepeople that just get me.
So this is great.
ALO, you're so sweet and smartand generous with your time and
talented.
I have a business with mypartner, student turned partner.
(42:46):
Devin, we have a podcast calledHey Thriver, and our business is
the same@heythriver.com.
I teach a course calledVideography for Photographers,
which you can find in our shop.
We also have a ton of freeresources in there.
Devin teaches Super eight forphotographers, which any like
point and shoot video add on youwanna add?
(43:09):
we can get you there.
especially with how trendy likehybrid shooting with film is
these days and like hybridshooting content with your
iPhone.
I think there's a largertolerance in the industry for
being able to code switch withpoint and shoot video offers,
whether that's your iPhone orCamcorder or Super eight there's
so much opportunity out there.
(43:29):
You just have to be curiousenough and, messy enough to just
practice.
And it's going to end up beinggreat.
If you don't want to buyanything from us and just follow
us at hey, thriver and hang outwith us, DM us we're around all
Laura and I hope you'll be oneof those dms because we love
you.
Alora (43:49):
Stop.
I'll be in there.
Sign me up.
Oh my gosh.
This was so fun and funny.
I've been laughing all day.
Literally, this double podcasthas taken me out.
Shayna (43:59):
No, you have to listen to Laura's episode.
It's the Hey Thriver podcast.
Alora (44:04):
Yes, it'll be in the shoutouts sure.
thank you so much.
This was great and everybodyelse, we will see you next week.
Definitely connect with Shayna.
She is hilarious, but also Ipersonally think that this is
the direction that couples aregoing.
I'm hearing a lot of likeinquiry ghosting because of the
lack of video and photo.
And so I will say it, I willstand on the hill that I think
(44:27):
this is a skill that you willneed to add.
For sure to your roster.
So anyway, I'll see you guysnext week.
Bye.
Shayna (44:34):
Bye.
I'm so excited for today's guest.
We actually just recorded apodcast on hers.
So definitely check that oneout.
But today Shayna is gonna walkus through how to infuse video
with your photography services,what that looks like, and I'm
just so excited to dive into allthe things.
So Shayna, please introduceyourself and tell us how you got
(00:21):
into shooting video..
Shayna (00:22):
Hello all, Laura.
All Laura and I are in love, sothis is gonna be the best
podcast episode of all time.
My business partner, Devin and Iare obsessed with her.
We just.
Got to chat, as Laura just said.
So thank you for having me on.
I'm so excited.
Diving right in to how I gotstarted with video is I was in
(00:45):
college during the 2010s, whichwas when YouTube Travel diaries
were really starting to blow up.
We all know the era of like Utahmoms in one pieces.
Like posing in front of likeblue water and like tiki huts.
I really could stop consumingthese travel diaries.
(01:07):
I really loved the combinationof conversational vlog, low
quality video.
And my favorites wouldintersperse that type of casual
storytelling with more cinematicartistic shots.
The only thing I wanted in theworld was to be able to travel
more.
And I really connected to thattype of content.
(01:28):
I started vlogging myself.
In those few years of collegeand I would just make the
dumbest videos possible with myroommates.
But the series that actuallystarted my business was a play
on those travel diaries thatwere so popular, and I called
the Playlist Montana Diaries,which is now the name of my
photo video business.
(01:49):
Those videos ended upaccidentally having great search
engine optimization.
So I was coming up in search forthese different locations in
Montana.
These different hikes that Iwould do with my then boyfriend,
now husband, and people started.
Asking if I would shoot videofor their outdoor brands and for
(02:10):
their weddings.
And the truth of the matter isthere weren't a lot of
videographers in my home state,Montana, in the USA at the time.
And so I think these people werejust like, I.
This girl has a drone that'shired for our wedding and for
our brands.
And I just kept saying yes, Iwas young.
My husband is now a teacher butdidn't have his first teaching
(02:32):
job yet.
He is a student teaching, whichif you're not familiar with the
profession, is an unpaid internsemester long gig.
And so I was waitressing and Iwas building this.
Business in the most fraggle onbrand wave for me, possible.
I didn't even really know how touse a camera.
But we persevere and we grow andwe learn how to pay taxes.
(02:52):
And here I am.
Alora (02:54):
I love it.
my goodness.
I didn't even know that youstarted off vlogging to
photography.
Shayna (02:58):
Yeah.
The market told me they didn'twant me as their influencer,
believe it or not.
They were like, you can bebehind the camera.
You can film our weddings, butno one wants to see your face
crying about your writing.
Final Shayna.
Alora (03:15):
Stop.
My gosh, you are so funny.
I don't even know how I'm gonnaget through this episode.
Love that.
So you started off vlogging.
So you basically started offwith video.
Were you a videographer from thebeginning and then infused
photography?
Shayna (03:29):
Yes.
So for the first two solid yearsof my business, I was a
videographer.
And then I started integratingphotography just by saying yes,
people had asked, I shot onauto, I had no business shooting
people's weddings.
But I really my frame ofreference for quality wasn't
(03:49):
really fair.
I was dumb and happy and justkept saying yes.
And I got better and better.
And I, I really honestly feltcomfortable hybrid shooting,
especially with an assistant andcame up with a method that
really we still use today as faras storytelling and dividing
work goes.
And there's plenty of bigprojects that I still take on
(04:10):
hybrid shooting, photo and videoby myself.
And so a couple more years intothe story, the education part
happened organically, which Ithink is the best way to start
an education, where photographerfriends would DM me and call me
if they had my number.
It's like rare for someone tohave my number.
(04:31):
I have such phone anxiety thatif you have my number.
I really would.
Alora (04:34):
I'll take it.
Shayna (04:36):
So people were asking, how the heck are you doing photo
and video at the same time?
And at this point, the pandemicwas about to start.
So I had the interest inteaching videography to my
photography friends.
I didn't really conceptualizethat.
The internet is for everyone inthe world at the time.
(04:58):
So it was more teaching locallywas my first idea.
That really you can keep thingsextremely simple and provide a
beautiful product and abeautiful experience by
stripping down the productionand hybrid shooting photo video.
And the idea was with the camerayou already have and that you're
taking photos with.
(05:19):
And really to either upsell,really simple highlight films
from that'cause I didn't feelcomfortable promising a big
production.
And that evolved through theyears.
Later on as video on socialmedia became more and more
popular, upselling little clipsto your branding clients TikTok
clips for your senior clients.
Really like this.
(05:41):
Idea of scaling your businesswith video works in any niche,
and it's not just if you want tosell video, you can scale your
services using video becausevideo content marketing is so
prevalent right now.
Alora (05:54):
Yeah, I was gonna say, I remember saying a long time ago
that video is the next big
Shayna (05:58):
Mm-hmm.
Alora (05:59):
here at this point.
But you can feel people from avideo, like you can see someone
in a photo and you feel like you
Shayna (06:05):
Yeah.
Alora (06:06):
when you see them and feel their body language in a
way it feels like that much moreconnected.
So I have a question.
Do you also dabble into thecontent?
I know there's like weddingcontent creators too, like
B-roll and all that stuff, or doyou mostly focus on repurposing
the video clips you have andjust finding out ways to make
that work?
Shayna (06:24):
Both, both.
And I dabble a bit.
this is so funny'cause we talkedabout my approach to this on the
podcast episode, we justrecorded.
But I put content creation outthere in my pricing guide and my
thing Is I'm already comfortablehybrid shooting, like, let's
start there.
But my thing is, if someonewants to pay me a thousand bucks
(06:45):
to take a bunch more iPhonevideo than I normally would, I'm
not going to stop them frompaying me more money.
And so I added content creationto my pricing guide.
last summer I had one bite andthat experience showed me.
I had a two person team thatday.
It was a very simple weddingthough.
I was able to output about 200video clips from the day.
(07:09):
The client loved it.
There's no post-production forediting after.
And that showed me that, liketrained me to be more, cognizant
during the day of taking theiPhone footage, and I feel very
comfortable after thatexperience that if anyone else
wanted to add on that service, Iam.
That's an easy yes.
sometimes it's as easy as justhaving that test client to build
(07:31):
the confidence to know if youcan provide the hybrid service
in the future.
Alora (07:37):
I have to say, Shana, I love your mindset around
creating offers and just sellingthem and just being like.
Whatever.
So when you got started, I'mcurious,'cause I am a pricing
person you just start, did youjust pick a number from the
ether and then just scaled upfrom there?
Or are you like a flat rateperson with like multiple
add-ons, custom proposals?
I'm curious.
Shayna (07:56):
I've always been once again both, and I've always been
a flat rate person.
I grew up very, very poor.
And so I remember this soclearly, I could not imagine
ever charging over a thousanddollars for a wedding.
especially when you're young,you get in this mindset of, I
wouldn't buy this, so why wouldanyone buy this from me?
(08:19):
Who would I be to sell somethingthat I personally could not
afford in quotation marks andwould not buy?
You know, so.
Baby Shayna.
I've been doing this theentirety in my adulthood.
This has been like what I builtin my twenties, baby Shayna,
straight out of college, movingto the middle of nowhere to
support her fiance.
(08:40):
Very fancy.
Through student teaching, I waslike, nobody will ever spend
more than a thousand dollars fora wedding video.
Like that is an insane thing tothink.
And then the quantity.
A little insane.
I was, I also, it is thisperfect storm of there was one
or two great videographers inMontana at that time.
(09:02):
One of them retired and thensuddenly, like by default I was
just getting all of thisbusiness, propelled into success
because I was there and I had adrone.
Alora (09:13):
That's so cool.
Shayna (09:14):
I think, yeah,
Alora (09:15):
then.
Shayna (09:16):
I think quantity makes you better.
Like any reps you're doing isgoing to make the, the talent
will come.
I don't believe in likeautomatic talent or like
creative geniuses or anything.
I believe in like creativity asa practice and the quality going
up from there.
And so I remember.
(09:37):
Having hard conversations withphotographers.
Who I really loved working with,but they were raising their
prices and their new clientsweren't willing to take a chance
on a cheap videographer.
So then I had to raise my pricesfrom there.
And we're not talking crazyprices I was scared to get up to
$2,000 and then I was scared toget up to 2,500 and then I was
(09:58):
scared to get up to 3000, andthen 3000 felt comfy for a
while.
And then, as we all know, thepandemic hit.
And then suddenly those 40weddings I had booked at$3,000 a
pop were canceled, postponed, orneeded a refund, and then it was
time to change my life.
Alora (10:19):
Oh my goodness.
Yeah I think our stories arevery similar.
It's like you propelled bydefault, I propelled from some
feature
Shayna (10:28):
Mm-hmm.
Alora (10:29):
it was just like moving around it's like you're just
throwing spaghetti at the wall.
Shayna (10:32):
Oh, yes,
Alora (10:33):
I don't even know what I'm doing.
I'm just like doing something.
Shayna (10:35):
yes.
Alora (10:36):
With the pandemic, do you know offhand like how many
weddings.
Didn't reschedule.
'cause I know people didintimate weddings too.
Are they downsized?
Did any of your people downsizeand still get married anyway?
Shayna (10:46):
I think if we go back to that mindset, it's hard in
retrospect, like some thingsseem appropriate, some things
seem silly, you know, like we'reso wise when we can look at the
past.
I was pregnant with my firstchild and at the beginning of
that year I had to cancel on alot of people I.
(11:07):
Wasn't the best with savingmoney at the time.
a lot of that money was spent.
So then it was this crazy cycleof trying to book more work in
order to pay back the peoplethat I had to cancel on which
was very, very stressful.
Obviously, I think my husbandmade$29,000 that year.
First year teachers, the pay isjust insane.
(11:28):
And so I felt a lot of shame andpressure that my business was
failing.
And then three months latereverything just exploded, you
know?
I already had this pressure of,initiating cancellations because
of my due date being in August,which is a crazy busy season
where I live.
feeling really down, sort ofdepressed and isolated about
(11:51):
that, like I was failing.
And then the world decided topush that lesson a little
further for me.
Which thank God, honestly.
But at the time it didn't feelthat way.
I had so many postponements,which was great, but then it
made upleveling in the nextyear's a little tricky.
(12:13):
And then enough cancellationswhere I was legitimately afraid
for my family that I was tryingto grow.
and then there's impostersyndrome with people wanting to
learn this thing from me, right?
This very tactical specificthing of adding video to your
business.
And I'm on these podcasts, thecourses actually gaining crazy
(12:33):
momentum.
I don't know if you rememberClubhouse.
things just happen for me.
Like clubhouse happened at sucha weirdly specific time in my
business and life where I waslike, my photo video business is
actually kind of technicallyfailing.
From my perspective, thatdoesn't mean it was true.
That's probably how everyone isfeeling.
But then this education, babybusiness thing that I'm doing is
(12:58):
exploding.
It's like, what is going on?
People wanna learn from me andmy business is failing.
Alora (13:04):
My gosh.
'Cause you weren't you alsopregnant or you just had your
baby?
Shayna (13:08):
Pregnant.
So I had her, yeah, August of2020 masked.
They weren't, my husbandcouldn't go to any appointments,
obviously.
I was told there was no vaccineyet at the time, and I was told
that.
If either of us tested positivegoing into labor, that they
would isolate my baby and Iwouldn't be allowed to
(13:30):
breastfeed her.
I was so stressed and felt theweddings that I kept because I
did keep some weddings becausewe were desperate.
We needed the money.
Alora (13:39):
Yeah.
Shayna (13:39):
The weddings that I kept the doctors were so mean about
it.
Like obviously we were in apandemic.
And I have so much empathy forhow they were feeling and that
perspective and respect for thepeople who were able to like
stand firm and cancel theirlarger weddings.
That wasn't my case.
I kept the weddings that myclients ca
Alora (14:02):
Wow,
Shayna (14:02):
kept on knowing if I caught COVID, I was told they'd
isolate my baby.
Alora (14:07):
that is
Shayna (14:08):
shocked.
All Laura's jaw has dropped.
Alora (14:11):
pause.
Can we get to the green room?
What?
Shayna (14:15):
Yeah, it's really bad.
It's like really, really bad.
All.
Alora (14:18):
Oh my goodness.
It's like very much that's soscary.
Especially being pregnant.
goodness.
I have no words.
So all of this is happening.
I don't even understand like howyou were still standing in the
middle of this because waspregnant too, but I didn't give
birth until 2021.
Shayna (14:36):
Yeah.
Alora (14:37):
were a little bit chill.
I didn't have to deliver with amask, but my husband wasn't even
allowed in the hospital until
Shayna (14:41):
Yeah.
Alora (14:42):
tested negative, all that great stuff.
But mean, just, I don't know.
I in Detroit here, they reallydid follow the rules.
Shayna (14:48):
Yes.
Alora (14:49):
one minute, only, you can only have five people at the
wedding.
Okay.
They made that work.
One minute was 10 people, thenit was like a hundred, but it
has to be outside.
And so all those other things,but wow.
How did you push through?
I don't, I literally have to asklike off record, like how were
you able to push through allthese things going on?
The world is on fire.
You're supporting your family.
You're building a family, likephysically,
Shayna (15:11):
you just do it.
I don't, humor and levity isreally important to me,
obviously.
I think that time felt so bigand crazy and chaotic, and I had
a lot of feelings of failure anda lot of feelings of being
stuck.
I always think that I processnegative things in the best way,
(15:34):
right?
To me, like a lot of self-worthcomes from just working really,
really hard.
And I think coming from anunstable family system and
coming from near poverty, makesyou tie a lot of work into
labor, like labor equals money,you know?
(15:55):
And so I really did get throughit.
Just working really, really hardand burying myself in that.
I'm also like a really badpregnant person.
Like I was just legitimatelyill, like actually physically
ill and physically like brokenfor both of my pregnancies I
gained.
It kind of an insane amount ofweight, and I still haven't,
(16:17):
like, quote unquote, bouncedback.
My second kid is two years oldand my body is fundamentally
different from before I had kidswhich doesn't sound relevant,
but just the way you move in theworld.
Is so different when you havethat experience of it after
having kids.
So the how is that like I wasn'tgraceful about it or like great.
(16:39):
Or any of that.
Like the only way out is throughlike of anything.
The only way out's through, youjust do it.
You live.
That's life.
Alora (16:48):
Yeah, It's true.
So all this happens.
You're going through this.
People are asking you aboutvideo and how you're doing it.
I'm trying to figure out likewhen did the secret sauce hit
for you, where you put thisunique take on vlogs mixed with
indie films and maybe started atrend on like a new video style
(17:10):
versus oh, this is avideographer.
They're gonna capture the day,they're gonna mic you, they're
gonna this, that and the other.
Your approach is different.
Shayna (17:16):
Mm-hmm.
Alora (17:16):
how did that just transcend into something that,
blew up in that way?
Shayna (17:21):
It was such a perfect storm of the, my needs changed
and my perspective changed frombecoming a mother of, like, I
very clear always on what Iwant, but at the time.
I don't think where my businessand life was going matched with
(17:41):
my values and my perception ofwhat I wanted in life.
So that slowed down, that forcedslow down of a pandemic and
becoming a mother and reallyjust in the education space,
exposed me to a lot of differenttypes of creatives,
photographers, andvideographers.
Seeing how other people didtheir businesses and lives
helped.
(18:02):
I really connected.
With some people in theindustry, that really changed my
perspective on what a businessand life could be like, which I
think really changed the gamefor me and, on a practical,
tangible level, my, I knewhaving a baby, the support of my
in-laws was gonna be reallyimportant.
And they lived in northwestMontana, near Glacier National
(18:24):
Park.
And I was like, I've alwaysloved the idea of being more of
an elopement and a destination.
Micro wedding photographer.
Videographer.
And this was my quote unquoteexcuse to go like completely
rebrand toward this area so thatmy in-laws could spend more time
with my baby.
I'd have a place, a softer placeto land, and I could build in a
(18:46):
location where I knew we wantedto end up eventually.
So it was really just reverseengineering that goal and having
the forced space to do it.
And I think like when youactually, I really, I'm not
trying to be dramatic.
I really did lose everything.
It might not have looked likethat from the outside, but like
I was outta money.
I was supplementing bysubstitute teaching at my
(19:06):
husband's school for$75 a day.
We weren't, it wasn't likeemergency mode.
We were both used to not livingon much.
But as I got more ambitious andmore confident, I understood
like I could build to more, andso I very intentionally started
shooting in Northwest Montanaand Glacier National Park and
(19:28):
just constantly was talkingabout elopements and about just
what I loved about them, youknow, even without the
experience of doing a lot ofthem.
And then on another level toyour question about style, is
that I had the opportunity toshoot a wedding in Greece where
(19:48):
I knew the couple having workedwith them in the industry and a
lot of the guests were industryfriends as well, who became.
Best friends after thisexperience.
I think traveling with peopleand finding like travel
compatibility, like helps youlike know what that you love
people.
And this turned into a multi-dayexperience and some of my
(20:09):
footage was so stupid.
I think by now you like youcould tell I really value
storytelling and.
I also value like levity andhumor.
I think that's such a big partof the human experience, and I
just knew this group of peopleso well and I knew these clients
so well that I think I was ableto create something that felt
(20:30):
more casual than like this hyperproduced like slow motion,
cheesy style of weddingvideography that was really
popular at the time that.
Honestly, I wasn't technicallysound enough to be that good at.
I don't think my work was greatyet because I was doing
something that I didn't love,that I thought was kind of
stupid and I just wasn't good atit.
(20:52):
I don't have a passion for tech.
So I've took a long time editingthis multi-day destination film
and keeping in a lot of likemessier footage that normally I
wouldn't.
But since I knew this couple sowell, I knew it would mean a lot
to them to have this footage in,and so I created something.
That like it, it felt painfulalmost to create because it was
(21:16):
so new for me.
And then once it was done and Igot the couple's reaction, I
realized like I've never beenmore proud of something that I
made.
And so from there it was over.
Like I couldn't stop talkingabout like vlog style wedding
film.
And I'm sure I'm not the first.
To put it that way.
But I can tell you like, havingthat distinct voice and that
(21:38):
distinct vision for what Iwanted to create and just not
shutting up about it it changedmy brand completely and I was
able to start creating work thatreally resonated with a certain
type of person.
Alora (21:50):
Oh my gosh, I love it so much.
And the fact that it was Grease,I need a link to that video.
I need to see
Shayna (21:55):
Okay.
Alora (21:55):
just, even hearing you talk about it, I was like,
Shayna (21:58):
It's several years old at this point, so I don't know
if I would be that proud to showyou, but I'll send it to you.
Alora (22:04):
You're like, no, you'll never see it.
It's really cool that youstarted off as a vlogger
YouTuber, and then you fuse
Shayna (22:11):
Mm-hmm.
Alora (22:12):
something you were already passionate about, which
is weddings.
With the people that you lovedand love each other.
And so how did you come acrossthat really?
Did you just ask yourself likewhat is it that I want for
myself if I was getting married?
How did you come up with thisstyle
Shayna (22:26):
You know, from that experience it evolved, right?
And then I will say I actuallydon't consume wedding videos
that often, and I really neverhave.
I think it's easy toaccidentally emulate people if
you're consuming them too much.
I'm gonna name drop this person.
But I was really inspired by myfriend, his name's Chris May.
(22:47):
He owns good co studios.
He's out of Oregon.
he got into creating weddingfilms that really felt to me
like indie films and while I'mnot a person that's into
producing a moment that much, orbeing hyper-technical on a
wedding day or for any clientproject, even if it's branding.
But I resonated with that stylethat felt very beautiful and
(23:11):
artistic, but still free flowingand story-driven.
And I was like, well, if that'swhat I love about his work, and
there's really no other weddingvideographer's work that I've
connected with, like what makesmine different.
And it's because it does justfeel like a home video, like a
vlog.
Alora (23:26):
I love that.
Oh, I love storytelling anddocumentary.
Shayna (23:29):
Mm-hmm.
Alora (23:30):
Authentic, whatever.
Just, ugh,
Shayna (23:32):
You mentioned that, earlier today, you did mention
to my partner, Devin and I, youcame into a style that was
Editorial meets documentary.
So you can resonate with thefusion of these two styles and
how.
the editorial part does feelvery intentional and artistic
and like you're producing.
But when you mix it in with adocumentary, like that's where
(23:54):
the heart comes back, you know,that's what feels like the
client.
Alora (23:58):
Yeah, and it just, it feels nostalgic.
Shayna (24:01):
Yeah.
Alora (24:01):
feels real, like a moment that actually happened in time
versus something that was likeposed,
Shayna (24:06):
Yeah.
Alora (24:07):
I'm so turned off from everything being 100% perfect.
I am so against perfection.
I literally steer the opposite.
I'm looking for imperfection allthe time.
Maybe it's framed perfectly, butthe moment itself is
Shayna (24:20):
Mm.
Alora (24:20):
Real.
And I feel like deep downinside, all of us really do
crave that
Shayna (24:25):
Yeah.
Alora (24:26):
how humans connect.
Like humans tell a story and wewill resonate with it and we
will feel like we are connected.
And I feel like video does that.
Photography does that.
It's all through connection.
It's all through imperfectmoments and just, yeah, I love
that you were able to come intoyour own, come up with this
style and boom, now you teachit.
(24:46):
So for somebody that's gettingstarted in video.
is wondering like, I'm aphotographer, how am I gonna be
able to fuse like video andphotography?
I'm already focused on that.
How would they even get startedwith something like this?
Shayna (24:59):
You know, I think it's tempting when you're learning a
new creative skill to think thatthe thing you're missing is
technical knowledge, right?
And to over consume like YouTubebros techie videos about how to
do this thing perfectly.
To your point, that word perfectis coming up again.
I think a reframe could comeback to storytelling, like the
(25:25):
function of what each shot doesis more important.
Then if you know the exact rightframe rate or the exact right
shutter speed that your camerashould be on, any barrier that's
keeping someone from practicing,if it's on the technical side, I
wanna be your permission slipright now to just let it go and
(25:45):
to let you practice.
And then the next objection Ihear from photographers is that
when they're shooting, they're.
Feeling so focused on the shotsthey should be getting for
photography that they feel likethey would give a lesser
experience and a lesser productto their couples or to their
clients.
Any niche of photography bytrying to hybrid shoot and add
(26:07):
on.
Another thing with video, I.
And I hear you.
I see you if that is what you'rethinking right now.
But what I would gentlychallenge you on is that first
question, is it possible thatyou're overshooting sometimes at
your client shoots?
Is it possible that you get alittle trigger happy sometimes,
(26:28):
and you come out with 20.
Frames of the same moment.
Is it possible that if you couldslow down and trust yourself a
little more with your framingand composition with your
photography, that you could takethat same amount of time that
you were just holding down thatshutter button and getting 30
frames that are basically thesame image that you could use
(26:51):
that time to toggle over tophotography?
Take that deep breath and letyourself record for five seconds
and then switch back over tophotography.
When we're talking about hybridshooting, it's not getting
everything perfect and everysingle moment in both photo and
video.
It's also a gentle push and pullof understanding.
(27:11):
The function, photo in thatmoment, and the function of
video.
If you are in a moment at aclient shoot that's very pose
heavy, it's possible that thoseshots wouldn't end up in a video
anyway, so you don't need to bestressing about toggling back
and forth.
But if they're in betweenmoments, whether that's between
(27:32):
poses or between locations on ashoot.
That you could take a photoreally quick if you like, the
candid approach, and then havesome patience with the moment
and honoring it and switch overto video.
to train yourself to not feelcompelled to fill every moment
of silence with you talking orwith you running up to your
client and judging them.
(27:54):
If you could give them somespace, could you consider that
you have the time to switch overto video and get that moment?
And not to turn this into theShane and Lloyd Power Hour
because I wanna get to anyquestions you have, Laura.
But the last thing I'd consideris if you're thinking about
adding in some hybrid shootingto your approach, just to see if
(28:15):
it's possible, not even toupsell yet, just to see if you
can do this thing.
If we're going back to thinkingof the function of each shot,
what shots, like, whatcombination of frames and shots
would it take to tell a story?
And for me, in each scene thatcomes down to five types of
shots, which is not a big deal.
Five seconds for five types ofshots.
(28:36):
So as photographers there, Ithink there are things you
understand on a subconsciouslevel that even if you're not a
freaking nerd, you wouldunderstand if you like actually
thought about it.
Right?
So when we have those super wideshots, right?
What is the function of a wideshot?
(28:56):
It's to tell the viewerinformation about the space that
we're in, right?
So you see a wide shot.
There's so much informationwe're getting about time and
place meaning location andclimate, right?
So we're answering so manyquestions about setting itself.
And then if we're honing in.
(29:18):
On a long shot, or you can thinkabout these shots as your
subject inside the space thatyou just established.
Those are other questions we'reanswering, like we're
introducing the subject andshowing that they're occupying
the space that you justestablished in that wide shot.
Then if you hone in even more.
On a closeup or can we combinethis with extreme closeup,
(29:40):
right?
We're answering questions aboutthe subject themself, so we're
starting to see facialexpressions.
We're starting to see if you, ifwe are doing a couple shoot or a
wedding, we're seeing how thesetwo subjects interact with each
other, like small laughs, smalltouches, and then we go even
closer, right?
Going into details.
(30:00):
What's a detail in this caseabout the subject?
So.
Hands, if a hand is lightlycaressing someone's neck, or if
we honing in on eyes or like atear coming out of an eye or
something as simple as someonefiddling with their hair, that's
a nervous habit I have.
Or.
Anything else that's gonna giveus more information about this
(30:21):
subject in those really honed indetail shots.
And then we have B-roll, whichis similar to details, but it's
the question B-roll is answeringcould be what is the subject
Seeing that isn't necessarily inthe frame.
So if we just distill it down tothese five storytelling shots,
and we know if we get each oneof these, you have a passable
(30:45):
video that's going to tell areally complete beautiful story,
really dynamic story for yourclients.
And the same is true for photoand video, in my opinion, that
if you can have a dynamic.
Set of these five shots, you'vetold a really beautiful complete
story.
And if we're thinking about itin this way and not so much the
(31:06):
frenzy of being trigger happyand having to like randomly
spray all over the scene, likedeliver the most amount of
quantity possible.
If we can really scale back intothis storytelling mindset and
answer these questions in bothphoto, prioritizing photos,
that's probably what you'regetting paid more for if you're
trying to add video.
(31:26):
But then taking the space to tryto add in those video shots to
answer all those questions withthe five shots, I think this
becomes very doable.
Alora (31:35):
That is so beautiful.
Not only was it step by step,they can go out and do this now,
but I could just feel like whatthe video would look like from
those different perspectives,especially because we always
talk about starting wide and
Shayna (31:48):
Yeah.
Alora (31:48):
zooming up close and just like being caught up in the
moment.
Shayna (31:53):
Yeah.
Alora (31:54):
the couple, and I love that you said to stop talking
for just one second becausewe're such yappers, like why are
we talking so much?
They don't need to be coached atone point.
Sometimes they do get lost ineach other and it's your job to
be able to read the room and belike, wait, let me just capture
now.
Like now I can just do mystorytelling job.
I love that.
(32:14):
I love just like how that was sopieced together beautifully.
So in terms of delivering like ahighlight video, like what is
this called anyway, what is thisvideo called essentially?
Shayna (32:25):
Whenever you want.
I think we have a responsibilityas business owners to define
deliverables, right?
Like you can't ask someone topay for something if you're not
very clear about what it isthey're getting.
So if you're saying a highlightfilm in this like baby stage to
(32:45):
me.
What you need to be clear aboutis what you can reasonably
deliver from hybrid shooting.
And when I'm teaching mystudents at the beginning I
would recommend being clear.
If that includes audio or not.
For many of my students, it doesnot include audio.
You're basically promising aglorified slideshow because
(33:06):
that's what you can deliver inthese stages.
Right.
Does it include time sensitivemoments?
I would hope not if you're inthis baby practicing stage.
And to me, the weddingphotographer example is, are you
promising?
The reaction at a first look,probably not.
I think you should prioritizephotos, but you can surprise and
(33:28):
delight with the immediateaftermath that kiss or hug or
however your couple interactswith each other in that
in-between moment as you getpracticing.
Can you promise a first look?
Unless you're comfortable andcrazy like me and you're like
double fisting cameras during afirst kiss at a ceremony, I
think you probably shouldn't bepromising that in this little
highlight film.
(33:48):
So really it's just beingrealistic with yourself and your
shooting style and yourpersonality, and very overly
clear with your client thatyou're upselling to about what
this highlight film willcontain.
Alora (33:59):
Oh my goodness.
Yeah, everything you're talkingabout, I can picture it like
you're such a visual speaker.
I just, I love,
Shayna (34:06):
Oh my gosh.
Thank you.
Alora (34:07):
you're welcome.
So basically, yeah, you come upwith the name for this like mini
video montage, which soundsbasically like the perfect.
Mix of in-between moments orafter moments, like once you've
got that money shot being like,okay, switch to video.
Like I love that approach.
That way nothing is missed
Shayna (34:27):
Yeah.
Alora (34:27):
much like feeling without having to lose like the
anticipation of the must haveshot.
So I do think that's amazing.
Okay, so if people want to learnabout having a vlog like
approach adding video to theirphotography packages.
What would
Shayna (34:44):
Amen.
Alora (34:44):
people be able to raise their prices significantly for
this?
Is this a signature service oris it like an add-on?
I'm curious.
Shayna (34:52):
Oh my gosh.
I love money and talking aboutmoney, so the thing is like,
what's your personality, what'syour goal with this?
one of my star students is mybeautiful, perfect business
partner.
She was a videography forphotographers.
Student way back when, and whatshe did was she was like, okay,
(35:12):
this is great, but I actuallydon't love digital video.
I'm gonna add super eight videoto my business.
And that was great.
but a side effect.
was, she was able to leveragethat as an add-on to book higher
ticket clients for photography.
And what I mean by that is whenyou start to add services that
(35:36):
are attractive to your potentialclients who really resonate with
you then they will see.
The overarching value in whatyou do and be willing to spend
more money.
So we can think about video asan add-on.
I think it's a beautiful add-on,but a side effect of being a
service provider that is able toprovide multiple things and be
one point of contact for people.
(35:57):
Like that's kind of a key, isthat people will find you and
your service so valuable thatyou'll be able to charge more.
Period.
I can't tell you how many times,my clients have told me that it
was kind of a toss upphotography wise between me and
another service, but they loveso much that my team was able to
(36:17):
provide both photo and videothat they went with me and I
might be more expensive thanthat other person.
Alora (36:23):
So do you feel like now that couples are.
Wanting to just build trust witha one-stop shop service versus
having to go through the wholebooking process with adding
video, even though they wantvideo.
Do you feel like this is thedirection that the industry is
going in?
Shayna (36:39):
I always hesitate to make absolute statements.
You know, I think for myclient's personalities, it is a
benefit to not have to emailmore people than necessary.
I will say that, and I thinkthere's also an added benefit
for a certain type of clientthat values.
Art specifically instorytelling, it's kind of nice
(37:00):
for them to see a similarstorytelling approach with their
photos and their videos.
When I contracted for video onlyall the time.
So it is always interesting tome when people hire a
photographer that's very, verywarm.
Because my work tends towardwarm, but it's more true to
color, a little bit warm, kindof grainy.
(37:22):
Like very specific greens, likemy greens are very warm.
It just, it interests me when.
A couple hires a photographerthat's so opposite from me.
And I'm always like, interestingbecause my clients who hire me
for photo video really valuethat their photos and videos
match.
Or if a photographer is veryposed, but they hire me for
(37:44):
video, like I'm never superhappy with the video that comes
out with that day.
And I'm like, it's interestingthat this client resonated with
my video work, not understandingthat the entire day has to.
Be a little looser and lessposed in order for video to end
up looking like that.
Alora (38:04):
So it's almost like you have to brief them on your style
and approach and figure outwhether or not style's gonna
kinda mesh.
Shayna (38:12):
Maybe, I think it's not as cut and dry as that.
Like sometimes we think aboutexplaining our style and
educating our clients as beinglike this direct conversation to
me, it's everywhere you show uponline, like every single thing
you say and how you act shouldline up with what their
experience will be like.
the moment I realized I neededto be Funnier and messier
(38:37):
online.
Was the day where my clientswere more fun, you know?
As a videographer, I probablycould do better when I'm getting
hired to specifically say like,oh, that photographer you hired,
like, we're gonna have a weirdday.
But I just also don't reallycare that much.
Like, I'm gonna figure it out.
(38:57):
I'm gonna make it great for myclients.
When it comes to adding video, Ithink where it gets a little
dicey and scary is as aphotographer, you're thinking
that like.
I have this thing I wanna makeand my taste is so great, right?
I'm an artist.
I understand what I want thesevideos to look like and this
experience I wanna provide, butI don't think I can make this
(39:19):
look as good as it looks in myhead.
Freaking welcome to create abusiness.
Like that's how you were withphotography too.
Like get outta here your firstyear of being a wedding
photographer.
If you're looking back at thoseweddings, like, would you be
proud to like show that worktoday?
Laura says, no, she's shakingher head.
She says no.
Alora (39:39):
no,
Shayna (39:39):
So.
You need.
Yeah, it's all practice.
And your responsibility as aservice provider and a business
owner is to, you do need topractice at least a little, so
like create, if you feel morecomfortable not charging in this
practice phase, create likethree to five videos somehow
that you can show as portfolioand then your only
responsibility from there.
(40:01):
Is to provide a final productthat matches or exceeds, it can
match.
That's fine.
It's not always going to exceedthe level of quality of the
portfolio that you showed whenthat client hired you.
Okay, so if you're making acouple practice videos, your
clients see those and they likethem enough.
That's your confidence booster.
(40:22):
They like them enough to buythat upsell that you're
offering.
You're good.
Just provide the same level ofquality as you showed them, but
that's your only job.
You've got this.
Alora (40:35):
Yeah.
I love that you literally justget to work.
You're like, just do
Shayna (40:40):
just do it.
Just literally, what's yourother option?
What's your other option?
Being a consumer for evenlonger, wanting to do this thing
and just consuming, consuming,consuming and wasting time, like
thinking by osmosis that you'regonna reach the level of
perfection that you want.
That's stupid.
(41:00):
Don't do that.
If you're listening to this,don't do that.
Just start doing it.
And if it's a bad video that youcreate in this practice phase
you don't have to hire you, butthe client that sees that
practice video and likes it justblow their minds with how great
the next one's going to be.
Because you've gotta practice inorder to reach the level of
(41:22):
quality that you're wanting.
You have to practice to findyour style.
And to be completely honestthough.
This is also extreme because ifyou're listening to this at this
point, you are already anestablished wedding
photographer.
You're consuming content fromAllura, trying to scale beyond
six figures.
You understand thetechnicalities and the
storytelling and your stylebehind your wedding photography.
(41:44):
So adding video, I promise, isnot going to be.
As difficult as those beginningphases of your photography
business, this is just expandingyour creative skillset and it's
adding something new, which eventhough it will be difficult,
it's going to be really fun andgreat.
You've got it.
I also, I'm like, I'm literallyan idiot and I did it so you can
(42:07):
do it.
Alora (42:08):
I could do it.
Shayna (42:08):
Yes.
Alora (42:09):
Shayna.
This was so good, um, thelisteners about your video
program and then also where theycan connect with you and find
you.
Shayna (42:21):
Thank you so much.
I am obsessed with you.
I think that's why it worked sowell, because I really like you.
I love anyone that I can makelaugh.
Half the population I reallyfreak out.
And then sometimes there's somepeople that just get me.
So this is great.
ALO, you're so sweet and smartand generous with your time and
talented.
I have a business with mypartner, student turned partner.
(42:46):
Devin, we have a podcast calledHey Thriver, and our business is
the same@heythriver.com.
I teach a course calledVideography for Photographers,
which you can find in our shop.
We also have a ton of freeresources in there.
Devin teaches Super eight forphotographers, which any like
point and shoot video add on youwanna add?
(43:09):
we can get you there.
especially with how trendy likehybrid shooting with film is
these days and like hybridshooting content with your
iPhone.
I think there's a largertolerance in the industry for
being able to code switch withpoint and shoot video offers,
whether that's your iPhone orCamcorder or Super eight there's
so much opportunity out there.
(43:29):
You just have to be curiousenough and, messy enough to just
practice.
And it's going to end up beinggreat.
If you don't want to buyanything from us and just follow
us at hey, thriver and hang outwith us, DM us we're around all
Laura and I hope you'll be oneof those dms because we love
you.
Alora (43:49):
Stop.
I'll be in there.
Sign me up.
Oh my gosh.
This was so fun and funny.
I've been laughing all day.
Literally, this double podcasthas taken me out.
Shayna (43:59):
No, you have to listen to Laura's episode.
It's the Hey Thriver podcast.
Alora (44:04):
Yes, it'll be in the shoutouts sure.
thank you so much.
This was great and everybodyelse, we will see you next week.
Definitely connect with Shayna.
She is hilarious, but also Ipersonally think that this is
the direction that couples aregoing.
I'm hearing a lot of likeinquiry ghosting because of the
lack of video and photo.
And so I will say it, I willstand on the hill that I think
(44:27):
this is a skill that you willneed to add.
For sure to your roster.
So anyway, I'll see you guysnext week.
Bye.
Shayna (44:34):
Bye.
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