August 14, 2025 • 12 mins
In this solo episode of the Wedding Atelier podcast, host Alora discusses strategies to transition from burnout to a fully booked schedule by managing fewer than 20 weddings a year. Alora introduces two frameworks designed to help wedding photographers earn six figures.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome back to theWedding Atelier podcast.
(00:03):
I have not done a solo episodein.
I wanna say two months or amonth.
It feels like such a long time,but personally, I have been
doing podcast interviews withsome of my friends in the
industry and it has just been sonice connecting with people,
spending time with my kids.
They're actually downstairseating cereal right now, and I
don't know, it's really excitingto be able to take a summer off,
(00:25):
but still give you guys lots ofeducation and free goodies along
the way.
So in today's episode, I wannatalk about how you can go from
burnout to booked out by bookingless than 20 weddings a year.
Now I'm gonna walk you throughtwo different frameworks because
in phase one wedding atelier, wehelp you make a hundred K with
less than 20 weddings a year,which is ultimately the goal, 20
(00:46):
or less.
Some people love booking morethan 20 weddings, and if you
want to, that's totally finetoo.
If you wanna make over sixfigures, this is just for the
exact six figure math, right?
And so I've had students.
I haven't really been present somuch on my podcast and in my
marketing'cause I have beenhelping my students make so much
money.
(01:06):
They have been raising theirprices, they have been booking
their highest package.
They have doubled, some of themhave tripled their prices.
Some of'em are leaving theirjobs or actually already left
their jobs because of the demandof their photography business.
And just seeing the way thatwe're having fun with marketing
again.
I recently taught a what'sworking right now on Instagram
(01:27):
for Wedding Photographersmasterclass.
I'm actually gonna do that everysingle year inside of Wedding
Atelier because.
The industry changes and itgrows, and I think we're gonna
be adding a little bit more of atrend prediction section because
I love scouring the internet forwhat's trending, what people are
doing, but in a way of trendythat's fun, not trendy, to where
(01:47):
you feel like you are giving upyour unique edge, your own
creativity.
I want you to be inspired bylike this kind of style or this
kind of way you can communicateyour value, communicate your
process.
Communicate your personality.
Those are all the different waysthat you can just have fun with
marketing, and I feel likethat's what we're missing is
nobody's having fun withmarketing.
(02:08):
So I wanna make it fun again.
I remember when I got Instagramback in 2009 and the filters
were absolutely horrible and youcould barely see the person in
the photo, but it was fun and wewould post.
Three to five, maybe even 10times a day, and you would get
hundreds of likes for justholding up a peace sign with a
(02:28):
terrible filter.
Nowadays we use Instagram tomake money to get seen, to
promote our visibility, and sowhat I'm realizing is that.
While, yes, it is a freeplatform.
The algorithm does change, andyes, it is exhausting having to
change all the time and try topush yourself to be more
visible.
But if you disconnect from themindset of Ugh, I have to do
(02:51):
this, and think to yourself, oh,I get to do this and I get to do
it for free.
Unless you're paying for themeta verified badge, then you're
paying 1599 a month unless theyraise the price.
But I digress.
I think that we need to look atit differently and think of it
as.
The ability to play.
Let's play around.
Let's post something, not getemotionally attached to it and
(03:12):
see where it goes.
And then you can now look atyour insights per post on
Instagram.
Personally at first I wasoverwhelmed, like, why do I
wanna see like how little of myaudience, my posts are reaching?
But if you think about it in adifferent way, you can say,
okay, now I have the data andthe analytics to see what's not
resonating with my audience,what's not resonating with my
(03:33):
couples, what's not resonatingwith what have you.
Okay.
And so that has been the firstthing of okay.
The positioning of yourmarketing, the positioning of
your brand, and what you'resaying, how you're saying it,
and how you're attracting themcan be fun.
It can be fun, okay.
But first we're gonna go back tothe top and talk about how we're
(03:54):
gonna actually make a plan tohave this six figure math.
So essentially, if you'recharging at least 5K without
them booking your highestpackage, without them adding on
anything.
Let's say your flat rate, yourmiddle package is 5K, then you
know for sure if you book 20weddings, that is six figures.
That is the easy six figuremath.
Now, if you're like, okay, Iwant to book way less than 20,
(04:17):
maybe I wanna book more of like10 to 15 weddings a year.
And personally, as a mom of two12 weddings was the absolute
sweet spot for me.
It felt like living a dream whenyou go from booking 36 weddings
a year to 12 weddings a year.
I was like, whoa.
The calendar is very spacious.
And we love this.
We love this for me, and so Iwant that for you, but I want to
(04:39):
show you a way to raise yourprices that's gonna keep you
from having a panic attackbecause.
It is absolutely mind wrenchingthinking about raising your
prices and thinking aboutraising them significantly.
So the first thing that you dowhen you join Wedding Atelier is
that if you join within 48 hoursof the masterclass that I have
coming up September 23rd, youwill get a one-on-one intensive
(05:02):
with me.
And in that intensive, the firstthing you'll walk away with is
your brand new pricing.
I am so good at reading betweenthe lines, marketing and sales
strategy, and just looking atthe numbers and when I ask you a
couple of questions and youanswer them for me as truthfully
as possible.
We can come up with your brandnew pricing, especially if you
feel comfortable charging it.
There's some people who arelike, okay, that's good.
(05:24):
I'm gonna charge that once Ibook X amount of weddings.
And that's fine.
We want you to regulate yournervous system, and I want you
to have a panic attack everytime you hop on a call and
you're like, I charge seven K.
Like, No, that's not the goal,okay?
'cause nobody's even gonnabelieve you.
I'm not gonna believe you.
So that is the first thingyou're gonna do is walk away
with your new pricing and thenafter that.
You have all of the tools.
(05:45):
You have our marketing studio,you have our brand studio, you
have our sales studio, and youcan mix and match any of the
techniques that you want tobuild the business your way.
The one thing I realized is thatwhen I made this program, when
it was called wedding, CEO, isthat wedding, CEO was literally
based on all Laura, how allLaura does it all's journey.
This is what all Laura did, thisis what you need to do.
(06:07):
And I just don't believe thatanymore because especially with
the rising of neurodiversity andall of the things and all the
ways that people can build abusiness their own way in
different ways.
Showing up, selling.
I just wanna give you the toolsto where you can piece together
your own business.
If you wanna follow what I'vedone, you can, but you also have
(06:27):
the strategies that you can playwith yourself and then we'll
reflect on your data and helpyou increase more inquiries and
of course more booking.
So that is the program in anutshell.
It'll be your pricing yourmarketing and your sales now I
feel like pricing is only one ofmany steps that's gonna help you
get to your result.
But I feel like after ourintensive, if you know what to
(06:48):
charge and then we make amarketing plan of how you
specifically are gonna get therein a way that serves you using
our four part marketingstrategy.
Your business is going to blowup.
I actually just got off circlefive minutes ago, and one of my
students because she's like, Ijust wanna vent and say that I'm
getting way too many inquiriesand they're all for the same
date.
That is all.
And I'm like, I'm sorry thatyou're famous.
(07:10):
I'm so sorry that this is aproblem.
But I also remember thefrustration of being like, oh my
gosh, do I need to have anassociate team because I'm
getting so many inquiries forthe same day?
But that's the kind of problem Iwant for you.
I want you to be like, I amgetting so many inquiries that I
can turn away couples or I canrefer them to friends, or I can
start an associate team.
You wanna have that abundance inyour life and business, and so
(07:33):
I'm really excited about thismasterclass.
It's completely changed likenever before.
I'm gonna be walking youthrough.
Frank's high end prices indetail and how he positioned
them.
And I'm gonna also walk youthrough some of the results that
my students have gotten.
If you haven't already listenedto the podcast, listen to those,
but also come live.
'cause I'm gonna be doing somewebsite audits.
(07:54):
So the first part will be yourpricing.
And the next part I really wannaknow if your website is designed
to convert and your message iscrystal clear.
So many times, even luxuryphotographers, I had luxury
photographers in this programand their messaging was so off.
I was like, is this the kind ofcouple you wanna serve?
and they would say tothemselves, oh.
No, I just hired a copywriter.
(08:17):
While I have done this, I thinkit's really important for you to
know how all parts of yourbusiness operate.
What's being said, what's notbeing said, how it's being said.
As a CEO, you need to be thestrategist behind the business.
So that's gonna be the nextstep.
And then you're gonna mark itlike crazy because you have to
essentially bring inquiries toyour website.
But if your website's ms, we'regonna be cringing together, but
(08:40):
we're gonna get through it.
If you stay to the end of themasterclass, you get a five
minute audit with me, and then Ican tell you the next steps on
how to clean up your website soit converts 24 7 while you're
asleep or while you're awake.
Okay?
So the framework of this is allabout positioning the three Ps.
So pricing, positioning,marketing, positioning, price
(09:02):
positioning, brand positioning,and marketing positioning.
and one thing about me is I am aself-taught positioning queen.
I don't know how I learned it tothis day.
I don't understand how but Iknew how to position my business
in a way that attracted luxuryclients in a year because who
triples their prices afterhaving a baby?
That's the kind of clarity youget when you have multiple kids.
(09:24):
First kid, I was like, oh, okay,yeah, I can make this work.
And then second kid, I was like,yeah, no.
Business boundaries, baby.
We gotta triple these prices.
It's been way too long.
I'm talking to you.
if it's been three or more yearssince you've raised your prices
and you're like, oh my gosh,Lord's talking to me, I am.
Get on this masterclass.
Okay?
This is for you because why areyou charging the same prices?
As the economy has shifted, theprices of everything has gone
(09:46):
up.
Everything.
The gas prices just went lowthis week, but guess what?
They're probably gonna go highagain next week.
That's just how the world works,and I don't want you to put
yourself out of business becauseyou are keeping your business
stagnant because you're soscared of turning weddings away.
But if you're getting inquiriesall the time, Who cares?
Do you need a hundred inquiries?
Do you need 50 inquiries?
No, you don't.
(10:06):
And with our sales system,you're gonna be able to convert
50%, if not 80% of yourinquiries anyway, okay?
That's the kind of life that Iwant for you.
I want you to be like, oh mygosh, I'm getting so many
inquiries, and then me replyingwith a famous gif.
Okay?
That's my goal.
I don't want you burned out.
I want you booked out on yourown terms so you can free up
your weekends, get your lifeback, have a social life, have
(10:29):
all the kids go on vacations,whatever your life goal is.
I want to help you build thislife first business that you
picked up your camera years agoand said.
I wanna charge for my firstwedding.
I wanna charge for my firstsession.
Okay?
I wanted to do that since I tooka picture of a tree and a water
droplet, and I thought I was astock photographer.
(10:53):
I want you to have that sameconfidence and delusion that you
did when you first started thisbusiness and charged crazy
prices because you thought youcould.
All right link in the shownotes, join the wait list.
For the masterclass, September23rd, I'd love to see you inside
and for those who join the waitlist, there is going to be a
special one of a kind, neverbefore seen bonus.
(11:14):
I'm only offering it to myalumni, but it's going to be
given free to you for being onthe wait list.
So you definitely wanna checkthis out.
It came to me in an idea on aSaturday, of course, when I'm
walking a mile or two on my own.
And I was like, what if insertbonus here?
And so everybody on the waitlist who joins from the wait
list is gonna get this bonus andyou're gonna be like, oh my
(11:36):
gosh, Ola, this is the best ideaever.
And I'd be like, thank you.
Thanks very much.
Also, you're gonna get results.
You're gonna get even moresupport.
And yeah, you just don't wannamiss it.
Okay?
So join the wait list.
I will see you there, and if youhave any questions, just send me
a DM if you wanna join throughthe back door.
In the meantime, I'll see you inthe next episode.
Hello and welcome back to theWedding Atelier podcast.
(00:03):
I have not done a solo episodein.
I wanna say two months or amonth.
It feels like such a long time,but personally, I have been
doing podcast interviews withsome of my friends in the
industry and it has just been sonice connecting with people,
spending time with my kids.
They're actually downstairseating cereal right now, and I
don't know, it's really excitingto be able to take a summer off,
(00:25):
but still give you guys lots ofeducation and free goodies along
the way.
So in today's episode, I wannatalk about how you can go from
burnout to booked out by bookingless than 20 weddings a year.
Now I'm gonna walk you throughtwo different frameworks because
in phase one wedding atelier, wehelp you make a hundred K with
less than 20 weddings a year,which is ultimately the goal, 20
(00:46):
or less.
Some people love booking morethan 20 weddings, and if you
want to, that's totally finetoo.
If you wanna make over sixfigures, this is just for the
exact six figure math, right?
And so I've had students.
I haven't really been present somuch on my podcast and in my
marketing'cause I have beenhelping my students make so much
money.
(01:06):
They have been raising theirprices, they have been booking
their highest package.
They have doubled, some of themhave tripled their prices.
Some of'em are leaving theirjobs or actually already left
their jobs because of the demandof their photography business.
And just seeing the way thatwe're having fun with marketing
again.
I recently taught a what'sworking right now on Instagram
(01:27):
for Wedding Photographersmasterclass.
I'm actually gonna do that everysingle year inside of Wedding
Atelier because.
The industry changes and itgrows, and I think we're gonna
be adding a little bit more of atrend prediction section because
I love scouring the internet forwhat's trending, what people are
doing, but in a way of trendythat's fun, not trendy, to where
(01:47):
you feel like you are giving upyour unique edge, your own
creativity.
I want you to be inspired bylike this kind of style or this
kind of way you can communicateyour value, communicate your
process.
Communicate your personality.
Those are all the different waysthat you can just have fun with
marketing, and I feel likethat's what we're missing is
nobody's having fun withmarketing.
(02:08):
So I wanna make it fun again.
I remember when I got Instagramback in 2009 and the filters
were absolutely horrible and youcould barely see the person in
the photo, but it was fun and wewould post.
Three to five, maybe even 10times a day, and you would get
hundreds of likes for justholding up a peace sign with a
(02:28):
terrible filter.
Nowadays we use Instagram tomake money to get seen, to
promote our visibility, and sowhat I'm realizing is that.
While, yes, it is a freeplatform.
The algorithm does change, andyes, it is exhausting having to
change all the time and try topush yourself to be more
visible.
But if you disconnect from themindset of Ugh, I have to do
(02:51):
this, and think to yourself, oh,I get to do this and I get to do
it for free.
Unless you're paying for themeta verified badge, then you're
paying 1599 a month unless theyraise the price.
But I digress.
I think that we need to look atit differently and think of it
as.
The ability to play.
Let's play around.
Let's post something, not getemotionally attached to it and
(03:12):
see where it goes.
And then you can now look atyour insights per post on
Instagram.
Personally at first I wasoverwhelmed, like, why do I
wanna see like how little of myaudience, my posts are reaching?
But if you think about it in adifferent way, you can say,
okay, now I have the data andthe analytics to see what's not
resonating with my audience,what's not resonating with my
(03:33):
couples, what's not resonatingwith what have you.
Okay.
And so that has been the firstthing of okay.
The positioning of yourmarketing, the positioning of
your brand, and what you'resaying, how you're saying it,
and how you're attracting themcan be fun.
It can be fun, okay.
But first we're gonna go back tothe top and talk about how we're
(03:54):
gonna actually make a plan tohave this six figure math.
So essentially, if you'recharging at least 5K without
them booking your highestpackage, without them adding on
anything.
Let's say your flat rate, yourmiddle package is 5K, then you
know for sure if you book 20weddings, that is six figures.
That is the easy six figuremath.
Now, if you're like, okay, Iwant to book way less than 20,
(04:17):
maybe I wanna book more of like10 to 15 weddings a year.
And personally, as a mom of two12 weddings was the absolute
sweet spot for me.
It felt like living a dream whenyou go from booking 36 weddings
a year to 12 weddings a year.
I was like, whoa.
The calendar is very spacious.
And we love this.
We love this for me, and so Iwant that for you, but I want to
(04:39):
show you a way to raise yourprices that's gonna keep you
from having a panic attackbecause.
It is absolutely mind wrenchingthinking about raising your
prices and thinking aboutraising them significantly.
So the first thing that you dowhen you join Wedding Atelier is
that if you join within 48 hoursof the masterclass that I have
coming up September 23rd, youwill get a one-on-one intensive
(05:02):
with me.
And in that intensive, the firstthing you'll walk away with is
your brand new pricing.
I am so good at reading betweenthe lines, marketing and sales
strategy, and just looking atthe numbers and when I ask you a
couple of questions and youanswer them for me as truthfully
as possible.
We can come up with your brandnew pricing, especially if you
feel comfortable charging it.
There's some people who arelike, okay, that's good.
(05:24):
I'm gonna charge that once Ibook X amount of weddings.
And that's fine.
We want you to regulate yournervous system, and I want you
to have a panic attack everytime you hop on a call and
you're like, I charge seven K.
Like, No, that's not the goal,okay?
'cause nobody's even gonnabelieve you.
I'm not gonna believe you.
So that is the first thingyou're gonna do is walk away
with your new pricing and thenafter that.
You have all of the tools.
(05:45):
You have our marketing studio,you have our brand studio, you
have our sales studio, and youcan mix and match any of the
techniques that you want tobuild the business your way.
The one thing I realized is thatwhen I made this program, when
it was called wedding, CEO, isthat wedding, CEO was literally
based on all Laura, how allLaura does it all's journey.
This is what all Laura did, thisis what you need to do.
(06:07):
And I just don't believe thatanymore because especially with
the rising of neurodiversity andall of the things and all the
ways that people can build abusiness their own way in
different ways.
Showing up, selling.
I just wanna give you the toolsto where you can piece together
your own business.
If you wanna follow what I'vedone, you can, but you also have
(06:27):
the strategies that you can playwith yourself and then we'll
reflect on your data and helpyou increase more inquiries and
of course more booking.
So that is the program in anutshell.
It'll be your pricing yourmarketing and your sales now I
feel like pricing is only one ofmany steps that's gonna help you
get to your result.
But I feel like after ourintensive, if you know what to
(06:48):
charge and then we make amarketing plan of how you
specifically are gonna get therein a way that serves you using
our four part marketingstrategy.
Your business is going to blowup.
I actually just got off circlefive minutes ago, and one of my
students because she's like, Ijust wanna vent and say that I'm
getting way too many inquiriesand they're all for the same
date.
That is all.
And I'm like, I'm sorry thatyou're famous.
(07:10):
I'm so sorry that this is aproblem.
But I also remember thefrustration of being like, oh my
gosh, do I need to have anassociate team because I'm
getting so many inquiries forthe same day?
But that's the kind of problem Iwant for you.
I want you to be like, I amgetting so many inquiries that I
can turn away couples or I canrefer them to friends, or I can
start an associate team.
You wanna have that abundance inyour life and business, and so
(07:33):
I'm really excited about thismasterclass.
It's completely changed likenever before.
I'm gonna be walking youthrough.
Frank's high end prices indetail and how he positioned
them.
And I'm gonna also walk youthrough some of the results that
my students have gotten.
If you haven't already listenedto the podcast, listen to those,
but also come live.
'cause I'm gonna be doing somewebsite audits.
(07:54):
So the first part will be yourpricing.
And the next part I really wannaknow if your website is designed
to convert and your message iscrystal clear.
So many times, even luxuryphotographers, I had luxury
photographers in this programand their messaging was so off.
I was like, is this the kind ofcouple you wanna serve?
and they would say tothemselves, oh.
No, I just hired a copywriter.
(08:17):
While I have done this, I thinkit's really important for you to
know how all parts of yourbusiness operate.
What's being said, what's notbeing said, how it's being said.
As a CEO, you need to be thestrategist behind the business.
So that's gonna be the nextstep.
And then you're gonna mark itlike crazy because you have to
essentially bring inquiries toyour website.
But if your website's ms, we'regonna be cringing together, but
(08:40):
we're gonna get through it.
If you stay to the end of themasterclass, you get a five
minute audit with me, and then Ican tell you the next steps on
how to clean up your website soit converts 24 7 while you're
asleep or while you're awake.
Okay?
So the framework of this is allabout positioning the three Ps.
So pricing, positioning,marketing, positioning, price
(09:02):
positioning, brand positioning,and marketing positioning.
and one thing about me is I am aself-taught positioning queen.
I don't know how I learned it tothis day.
I don't understand how but Iknew how to position my business
in a way that attracted luxuryclients in a year because who
triples their prices afterhaving a baby?
That's the kind of clarity youget when you have multiple kids.
(09:24):
First kid, I was like, oh, okay,yeah, I can make this work.
And then second kid, I was like,yeah, no.
Business boundaries, baby.
We gotta triple these prices.
It's been way too long.
I'm talking to you.
if it's been three or more yearssince you've raised your prices
and you're like, oh my gosh,Lord's talking to me, I am.
Get on this masterclass.
Okay?
This is for you because why areyou charging the same prices?
As the economy has shifted, theprices of everything has gone
(09:46):
up.
Everything.
The gas prices just went lowthis week, but guess what?
They're probably gonna go highagain next week.
That's just how the world works,and I don't want you to put
yourself out of business becauseyou are keeping your business
stagnant because you're soscared of turning weddings away.
But if you're getting inquiriesall the time, Who cares?
Do you need a hundred inquiries?
Do you need 50 inquiries?
No, you don't.
(10:06):
And with our sales system,you're gonna be able to convert
50%, if not 80% of yourinquiries anyway, okay?
That's the kind of life that Iwant for you.
I want you to be like, oh mygosh, I'm getting so many
inquiries, and then me replyingwith a famous gif.
Okay?
That's my goal.
I don't want you burned out.
I want you booked out on yourown terms so you can free up
your weekends, get your lifeback, have a social life, have
(10:29):
all the kids go on vacations,whatever your life goal is.
I want to help you build thislife first business that you
picked up your camera years agoand said.
I wanna charge for my firstwedding.
I wanna charge for my firstsession.
Okay?
I wanted to do that since I tooka picture of a tree and a water
droplet, and I thought I was astock photographer.
(10:53):
I want you to have that sameconfidence and delusion that you
did when you first started thisbusiness and charged crazy
prices because you thought youcould.
All right link in the shownotes, join the wait list.
For the masterclass, September23rd, I'd love to see you inside
and for those who join the waitlist, there is going to be a
special one of a kind, neverbefore seen bonus.
(11:14):
I'm only offering it to myalumni, but it's going to be
given free to you for being onthe wait list.
So you definitely wanna checkthis out.
It came to me in an idea on aSaturday, of course, when I'm
walking a mile or two on my own.
And I was like, what if insertbonus here?
And so everybody on the waitlist who joins from the wait
list is gonna get this bonus andyou're gonna be like, oh my
(11:36):
gosh, Ola, this is the best ideaever.
And I'd be like, thank you.
Thanks very much.
Also, you're gonna get results.
You're gonna get even moresupport.
And yeah, you just don't wannamiss it.
Okay?
So join the wait list.
I will see you there, and if youhave any questions, just send me
a DM if you wanna join throughthe back door.
In the meantime, I'll see you inthe next episode.
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Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
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Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!