November 14, 2025 • 17 mins
In this episode of the Wedding Atelier podcast, host Alora discusses the challenges of booking luxury clients as a wedding photographer.
💌 Black Friday 5 deals are LIVE! —click to see today’s deal 👀
--
⭐️ Love the show? Drop a rating & review on Apple or Spotify — it means the world! 🫶🏽
--
Tools & Resources I LOVE:
- Imagen AI – Done-for-you culling & editing. Grab 1,500 FREE edits
- The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off
- Social Templates – Get your first month FREE
- Flodesk – My go-to email platform. Start your list with 50% off your first year
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:06):
Hello and welcome back to theWedding Atelier podcast.
I know it's been a month.
I normally don't take this longof a break from my podcast, but
it has been so crazy busy overhere, my kids were actually sick
for a month.
On and off.
They took turns and school hasbeen nuts.
(00:27):
I feel like I'm winding downfrom all the things and pushing
and going all year to where Iwas like, you know what?
I can take a couple of dayswhere I'm not talking into a
mic.
And normally I don't, but I didand I feel so much better.
Hey, welcome back.
How's it going?
If you haven't heard or haven'tseen my Instagram stories.
I have shared almost daily thatwe are doing an never before
(00:52):
seen Black Friday deal, andevery single day it's gonna be a
different deal and every singleday the deal is going to be 50%
off.
A couple of the offers I mightnever sell as a standalone, and
a few of them will be at ahigher price.
This will be the most affordablethat these offers will ever be
(01:13):
today.
Okay.
So definitely hop on the waitlist for that, and I can't wait
for you guys to grab everything.
The week of Thanksgiving, it'smy favorite time of year.
I am honestly so thankful.
I have been taking all of thetime to be slow and steady.
I have been journaling, and I'vejust really been gathering my
(01:36):
thoughts and trying to figureout what I wanna do next year,
who I want to be, what I wantthat to look like, how I wanna
create more offers that helpmore people.
November is what I like to callthe January for entrepreneurs.
When I finally slow down and I'mnot coming up with the next
idea, the next thing I wanna do,and I'm just sitting still in
(01:59):
the stillness with a lo-fiplaylist going and just staring
out the window, as dramatic asthat sounds, all of the ideas
start flooding.
And I have had pages and pagesof ideas.
My journal's almost completelyfilled, and December's not even
here yet.
This is why I love slow season.
Fall is a hard tie for springfor me.
(02:22):
I love spring because I was bornin spring and I just love new
beginnings.
I love when the flowers comeback to life, the sun comes back
out.
But I also do love the rest andcoziness of fall.
I have completely decorated.
My house for Christmas, and myhusband is definitely Mr.
Scrooge, but I don't know.
Every time he comes home, thehouse looks different and he's
(02:43):
oh there's reefs hanging off thewindow.
That's fine.
Whatever.
And we decided to go with alittle bit more color this
Christmas.
I've always been a minimalistmom, very much like creams and
greens and.
Gold, but this time I'm leaningheavy into the red and the
green, like traditionalChristmas.
It just feels nostalgic.
(03:03):
It feels nineties.
And so that's the kind of vibethat I'm on right now.
I am definitely here for all thevibes.
Yeah, as you can tell.
Now that everything is windingdown and we are in slow season,
let's talk about.
Why you're not booking luxuryclients, and I'm gonna give you
(03:23):
all of my thoughts and opinions.
If you've been postingconsistently, maybe your work
feels pretty solid and maybeyou've been writing on your
vision board.
I want luxury clients.
I want high-end clients.
I want people that are willingto pay my highest package and
more but your inbox is stillgiving crickets.
This episode is your wake upcall In the best way.
(03:44):
Here's the thing.
Luxury clients don't bookphotographers.
They book experiences.
They want a professional.
With taste.
They're not comparing you tocheap photographers.
They're comparing you to luxuryplanners, venues, florists,
brand designers.
If your brand energy doesn'tmatch the vendors, they're
(04:04):
already booking, they'reabsolutely not gonna inquire.
So what's the big deal?
They're not really choosingbased on price.
They're choosing based onidentity alignment.
Does your brand.
Match their dream wedding.
So reason number one, yourartist's story isn't clear
enough.
Maybe your photos are good, butwhat are your visuals saying?
(04:28):
What is your website saying?
What are your Instagram captionssaying?
All of these things contributeto your overall brand image,
which determines who you are,what your brand is, and who it's
talking to.
I hope your captions aren'tsuper generic where you say,
loved this photo shoot.
(04:49):
So fun, love golden hour vibes.
Or maybe your About Me page onyour website says, nothing about
your values, your purpose, oryour artistic point of view.
If you don't tell a story, thenthey can't connect to you
emotionally.
And here's the thing, high endbuyers buy emotionally.
(05:10):
If money is no object, then whatis the differentiating factor
between you and somebody else?
It is you.
You are the magic.
You are the key to how yourbusiness is going to sell.
Now, today, tomorrow 2026,during all the holidays that are
coming, the engagements that arehappening right now, they're
(05:34):
looking for someone they canconnect with.
They're looking for someoneThat's gonna mesh with them,
their families or whatever'simportant to them.
What's important to you?
Do you know?
I just had a student and shewrote a substack about why she
fell in love with photography.
Because after doing all of thiswork, you realize who you really
are and you realize who youreally love to work with because
(05:57):
yes, it's work.
But it's good work and it's workyou only have to do once if you
do it.
Honestly, that's the best part.
If you do the work and you do ithonestly, and you're heart led,
when you do it, it's gonna bemagnetic.
You are gonna put out exactlywhat it is that you are
passionate about, what youbelieve in.
The work you create is gonnaconnect with people who think
(06:20):
the exact same thing.
When I first came upon thiswhole ideology, I thought to
myself, There's no way thatsomebody's gonna connect with
this style when these are thestyles that are trending.
These are the styles thateverybody's talking about.
These are the styles that I haveto fit into.
But then when I decided to justdo my own thing, I had no idea I
(06:40):
would be booked out with couplesthat fit my exact style.
And personality and valued mywork and was willing to pay
anything for it.
So if this is resonating withyou and you're like, whoa, there
are some missing links in mybrand, then you're gonna be
really excited about what'scoming up in the Black Friday
deals.
(07:00):
Make sure you get on the waitlist, because I will be dropping
the catalog and you're gonna seeexactly what is gonna be on sale
next week.
So you can decide, oh, I wantthis, I want that.
Kind of like back in the daywhen you used to have the Sears
catalog.
For me now it's my Alta catalog,but yeah, you'll be able to
uncover what it is that I'mtalking about.
(07:21):
you'll be able to snag the exactresource that's gonna help you
with all of these problems, andyou're welcome.
Reason number two, your styleisn't recognizable.
You know how I talked about yourbrand not being clear?
What if your style is ahodgepodge of a bunch of other
people's styles?
Or even worse, are you stilljust young, wild, and free, like
(07:43):
2020 just because everybody elsewas doing it?
Maybe your portfolio has 15vibes happening at once.
maybe your editing is stillbased on trends, but not
something you actually feelconnected with, which is
probably why it takes you solong to edit, because it just
doesn't feel right.
Clients want a photographer witha signature look, especially
high-end clients, something theycan spot instantly.
(08:06):
Just taking the good photo isnot enough anymore.
High-end couples want somethingmessy.
And high-end couples are not onesize fits all.
I say this all of the timebecause people are like, oh, I
don't wanna shoot film.
I'm like, that's not necessarilyhigh end.
You can have a high-endportfolio with couples that are
willing to pay 10 K plus withouthaving to shoot film.
(08:27):
I think film is a definitely abonus, but you get to decide.
It's just the way that youposition your images, you
position your business, youposition your brand.
Positioning is everything.
But I also want you to have thatsignature look when somebody's
scrolling on Instagram andthey're like, oh, I know whose
photo this is.
That's insert your business namehere.
(08:47):
That's how you know that you areone of a kind.
And you have built something andcreated something signature.
And when you are consistent withyour signature look and your
passionate and your clear andeverything is just all fits
together, that's gonna buildtrust, and that trust is gonna
get you more bookings.
(09:08):
Reason number three, yourpricing.
Is not communicating value.
Now, if you've been on thispodcast for more than a day, you
know I'm gonna talk aboutpricing and it's something I'm
passionate about because I livedit.
Okay?
When you're not charging enoughto keep the lights on in your
business, that's a problemyou're contributing to.
(09:29):
The reason why tons and tons ofbusiness owners go out of
business in the first threeyears.
If you make it in the firstyear, you're already beating the
statistics, but if you make itpast three years, man, you are
really pushing it and you'regoing for the long haul.
I want people to be able to bein business for five to 10
years, at least a sustainable,beautiful business, an empire,
(09:53):
if you will.
But I don't want you pricingyourself based on fear or what
you think you can do, or whatyou think you deserve to charge.
Your business can't run on whatyou think you deserve to be
charged.
If I base my business on what Ithought I deserved to be charged
back in 2015, I would still becharging$50 for mini sessions
(10:16):
help.
Maybe your packages confusepeople, and I say this all the
time, if you are sending apackage.
And you're positioned to ahigh-end portfolio.
You've been in business at leastthree to five years, and you're
still sending$2,000 packages.
They're gonna think you juststarted last year.
I'm gonna be so honest.
If you have been in business forthree to five years, you should
(10:39):
not be charging 2K, not eventhree K.
Keeping your price the same iskeeping you broke.
Do you know with all of thisinflation, you can't even afford
to stay at the 2K price anymore?
You can't because eggs are$10,especially if you want the cage
free, the free range, thepasture raised.
(11:00):
Okay, you gotta pay for that.
Unless you have a friend who haschickens in their backyard, then
I'm jealous and send me theirnumber.
But that's perceived value.
There are two kinds of value.
There is what it costs toactually run the business,
right?
And that's gonna be like yourhourly rate, your base rate,
your non-negotiable, your getoutta bed rate, if you will.
(11:21):
And then there's the perceivedvalue of, okay, it costs certain
amount of money to stay inbusiness.
But I'm gonna charge 1500because it's like a couple
hundred dollars more to pay allmy bills.
$1,500.
Weddings don't look like$5,000weddings, I'll tell you that
much.
Perceived value.
(11:42):
High-end couples, they want thereassurance that you've been in
here longer than two to threeyears, okay?
They wanna know, okay?
when you spend a certain amountof money.
You are going to expect acertain level of quality, and
the same goes with your pricing,okay?
You're not gonna go to a Chanelstore.
(12:03):
Looking for the price the sameas a coach bag.
Okay?
Those are two differentperceived value pricing tiers,
with certain brands, whatpricing to expect.
And the same also goes forwedding photographers.
and that's why you're listeningto this episode, unless you are
charging 10 K, but if you're notcharging 10 k.
(12:25):
You know in your head what a 10K wedding photographer looks
like, what their portfolio lookslike, what their website looks
like.
If your pricing is notcommunicating the right value,
the perceived value that youwant, you're not attracting the
right couples.
You've been at the same pricefor years and years.
It's time to buck up and fix itfor 2026.
(12:48):
Reason number four, yourbusiness is a mess.
And this could be something thatmaybe couples don't necessarily
know about you, but you knowabout you.
Maybe your strategy's all overthe place.
Maybe you are making a lot ofmoney one year, less money
another year because you wannalower your prices every time a
couple doesn't book.
(13:10):
Maybe you'd have no strategywhatsoever of how you're gonna
make money for the next three tosix months, 12 months, you don't
have a plan.
Maybe you mark it when you feellike it.
And then you ghost for sixmonths, and then you wonder why
you have no inquiries, why yourinbox is empty, why there's dust
bunnies in your emails.
But if you had a strategicmarking plan, if you had a
(13:33):
website with the right messagingthat sells for you 24 7.
Then you won't have to deal withthis, but one thing I've learned
is being a wedding photographer,is 10% photography and 90%
business, and those that doreally well at the business.
Usually scale their businessesmuch faster.
(13:55):
But if that 90% is not beingtaken care of, whether it's your
brand, your visuals, your image,your messaging, your marketing,
your planning, your strategies,your systems, your automations,
your pricing your sales plans,when it's slow season, if you
can't get all of that figuredout, man, you are in trouble Of
(14:19):
that statistic I mentioned ofpossibly failing in three years
or less because it's not justphotographing.
You have to keep the businessalive financially.
And how does that run on amarketing and sales machine, and
unfortunately it never ends.
But the cool thing is we havelots of tools, systems,
(14:40):
strategies, and planning to makesure that we are visible
everywhere at once with lesseffort than ever before.
Thanks to chatty GPT.
So here's how I know you'reoperating like a photographer
and not a CEO.
You're making decisions based onemotion, not data.
(15:00):
You're posting without strategy.
You're pricing without marginsjust picking a number or saying,
oh, that person charges this.
I'll charge that.
I'm a little bit better, or I'ma little bit worse.
Maybe you're wearing every hatand you're burning out.
And let me tell you, people cansense when you're a hot mess
express, it'll come across inyour messaging.
It'll come across on the clientcall, It'll come across on your
(15:22):
social platforms.
being a hot mess is not a badgeof honor, But being a confident
CEO is, and that's where thepremium bookings are.
Okay.
I know this was a lot, it was alittle spicy, but if this
episode speaks to you anywhereat all, just know you're not
(15:43):
alone.
Every photographer before theystepped into luxury has had
these same shifts.
My hand is raised.
If this episode resonated withyou, you are going to love the
Black Friday deals that arecoming out.
In a few weeks.
So excited.
Every single day is gonna be adifferent deal, and every single
deal will play upon each other.
(16:05):
and if you purchase every singleone of the five deals, reach out
to me via email and I have somevery juicy, expensive bonuses
for you, so don't forget to dothat and join the wait list
because you're gonna get thecatalog drop, which means I'm
gonna tell you every single dealthat's launching, so you can put
it in your calendar and get yourclocks ready for the big launch.
(16:27):
And like I mentioned before,they will all be 50% off.
Some of them will be soldoutside of this deal.
Some of them won't be sold atall.
Like I'm just giving it to youbecause I want you to have
clarity in your brand and yourbusiness, and I want you to win
in 2026, at a fraction of theprice.
And trust me, if you wannaattract luxury clients in 2026,
(16:51):
get on that wait list so youdon't miss a single deal.
Because I'm dropping somethingevery day that's gonna fix every
single roadblock that I hadmentioned in this episode.
From your artist story, to yourphotography style, to your
pricing, all the way to your CEOsystem, scaling you to six
figures and beyond.
So if luxury couples are yourgoal for 2026, you do not wanna
(17:16):
miss these deals that are comingin the next few weeks.
I will see you in the nextepisode.
Bye.
Hello and welcome back to theWedding Atelier podcast.
I know it's been a month.
I normally don't take this longof a break from my podcast, but
it has been so crazy busy overhere, my kids were actually sick
for a month.
On and off.
They took turns and school hasbeen nuts.
(00:27):
I feel like I'm winding downfrom all the things and pushing
and going all year to where Iwas like, you know what?
I can take a couple of dayswhere I'm not talking into a
mic.
And normally I don't, but I didand I feel so much better.
Hey, welcome back.
How's it going?
If you haven't heard or haven'tseen my Instagram stories.
I have shared almost daily thatwe are doing an never before
(00:52):
seen Black Friday deal, andevery single day it's gonna be a
different deal and every singleday the deal is going to be 50%
off.
A couple of the offers I mightnever sell as a standalone, and
a few of them will be at ahigher price.
This will be the most affordablethat these offers will ever be
(01:13):
today.
Okay.
So definitely hop on the waitlist for that, and I can't wait
for you guys to grab everything.
The week of Thanksgiving, it'smy favorite time of year.
I am honestly so thankful.
I have been taking all of thetime to be slow and steady.
I have been journaling, and I'vejust really been gathering my
(01:36):
thoughts and trying to figureout what I wanna do next year,
who I want to be, what I wantthat to look like, how I wanna
create more offers that helpmore people.
November is what I like to callthe January for entrepreneurs.
When I finally slow down and I'mnot coming up with the next
idea, the next thing I wanna do,and I'm just sitting still in
(01:59):
the stillness with a lo-fiplaylist going and just staring
out the window, as dramatic asthat sounds, all of the ideas
start flooding.
And I have had pages and pagesof ideas.
My journal's almost completelyfilled, and December's not even
here yet.
This is why I love slow season.
Fall is a hard tie for springfor me.
(02:22):
I love spring because I was bornin spring and I just love new
beginnings.
I love when the flowers comeback to life, the sun comes back
out.
But I also do love the rest andcoziness of fall.
I have completely decorated.
My house for Christmas, and myhusband is definitely Mr.
Scrooge, but I don't know.
Every time he comes home, thehouse looks different and he's
(02:43):
oh there's reefs hanging off thewindow.
That's fine.
Whatever.
And we decided to go with alittle bit more color this
Christmas.
I've always been a minimalistmom, very much like creams and
greens and.
Gold, but this time I'm leaningheavy into the red and the
green, like traditionalChristmas.
It just feels nostalgic.
(03:03):
It feels nineties.
And so that's the kind of vibethat I'm on right now.
I am definitely here for all thevibes.
Yeah, as you can tell.
Now that everything is windingdown and we are in slow season,
let's talk about.
Why you're not booking luxuryclients, and I'm gonna give you
(03:23):
all of my thoughts and opinions.
If you've been postingconsistently, maybe your work
feels pretty solid and maybeyou've been writing on your
vision board.
I want luxury clients.
I want high-end clients.
I want people that are willingto pay my highest package and
more but your inbox is stillgiving crickets.
This episode is your wake upcall In the best way.
(03:44):
Here's the thing.
Luxury clients don't bookphotographers.
They book experiences.
They want a professional.
With taste.
They're not comparing you tocheap photographers.
They're comparing you to luxuryplanners, venues, florists,
brand designers.
If your brand energy doesn'tmatch the vendors, they're
(04:04):
already booking, they'reabsolutely not gonna inquire.
So what's the big deal?
They're not really choosingbased on price.
They're choosing based onidentity alignment.
Does your brand.
Match their dream wedding.
So reason number one, yourartist's story isn't clear
enough.
Maybe your photos are good, butwhat are your visuals saying?
(04:28):
What is your website saying?
What are your Instagram captionssaying?
All of these things contributeto your overall brand image,
which determines who you are,what your brand is, and who it's
talking to.
I hope your captions aren'tsuper generic where you say,
loved this photo shoot.
(04:49):
So fun, love golden hour vibes.
Or maybe your About Me page onyour website says, nothing about
your values, your purpose, oryour artistic point of view.
If you don't tell a story, thenthey can't connect to you
emotionally.
And here's the thing, high endbuyers buy emotionally.
(05:10):
If money is no object, then whatis the differentiating factor
between you and somebody else?
It is you.
You are the magic.
You are the key to how yourbusiness is going to sell.
Now, today, tomorrow 2026,during all the holidays that are
coming, the engagements that arehappening right now, they're
(05:34):
looking for someone they canconnect with.
They're looking for someoneThat's gonna mesh with them,
their families or whatever'simportant to them.
What's important to you?
Do you know?
I just had a student and shewrote a substack about why she
fell in love with photography.
Because after doing all of thiswork, you realize who you really
are and you realize who youreally love to work with because
(05:57):
yes, it's work.
But it's good work and it's workyou only have to do once if you
do it.
Honestly, that's the best part.
If you do the work and you do ithonestly, and you're heart led,
when you do it, it's gonna bemagnetic.
You are gonna put out exactlywhat it is that you are
passionate about, what youbelieve in.
The work you create is gonnaconnect with people who think
(06:20):
the exact same thing.
When I first came upon thiswhole ideology, I thought to
myself, There's no way thatsomebody's gonna connect with
this style when these are thestyles that are trending.
These are the styles thateverybody's talking about.
These are the styles that I haveto fit into.
But then when I decided to justdo my own thing, I had no idea I
(06:40):
would be booked out with couplesthat fit my exact style.
And personality and valued mywork and was willing to pay
anything for it.
So if this is resonating withyou and you're like, whoa, there
are some missing links in mybrand, then you're gonna be
really excited about what'scoming up in the Black Friday
deals.
(07:00):
Make sure you get on the waitlist, because I will be dropping
the catalog and you're gonna seeexactly what is gonna be on sale
next week.
So you can decide, oh, I wantthis, I want that.
Kind of like back in the daywhen you used to have the Sears
catalog.
For me now it's my Alta catalog,but yeah, you'll be able to
uncover what it is that I'mtalking about.
(07:21):
you'll be able to snag the exactresource that's gonna help you
with all of these problems, andyou're welcome.
Reason number two, your styleisn't recognizable.
You know how I talked about yourbrand not being clear?
What if your style is ahodgepodge of a bunch of other
people's styles?
Or even worse, are you stilljust young, wild, and free, like
(07:43):
2020 just because everybody elsewas doing it?
Maybe your portfolio has 15vibes happening at once.
maybe your editing is stillbased on trends, but not
something you actually feelconnected with, which is
probably why it takes you solong to edit, because it just
doesn't feel right.
Clients want a photographer witha signature look, especially
high-end clients, something theycan spot instantly.
(08:06):
Just taking the good photo isnot enough anymore.
High-end couples want somethingmessy.
And high-end couples are not onesize fits all.
I say this all of the timebecause people are like, oh, I
don't wanna shoot film.
I'm like, that's not necessarilyhigh end.
You can have a high-endportfolio with couples that are
willing to pay 10 K plus withouthaving to shoot film.
(08:27):
I think film is a definitely abonus, but you get to decide.
It's just the way that youposition your images, you
position your business, youposition your brand.
Positioning is everything.
But I also want you to have thatsignature look when somebody's
scrolling on Instagram andthey're like, oh, I know whose
photo this is.
That's insert your business namehere.
(08:47):
That's how you know that you areone of a kind.
And you have built something andcreated something signature.
And when you are consistent withyour signature look and your
passionate and your clear andeverything is just all fits
together, that's gonna buildtrust, and that trust is gonna
get you more bookings.
(09:08):
Reason number three, yourpricing.
Is not communicating value.
Now, if you've been on thispodcast for more than a day, you
know I'm gonna talk aboutpricing and it's something I'm
passionate about because I livedit.
Okay?
When you're not charging enoughto keep the lights on in your
business, that's a problemyou're contributing to.
(09:29):
The reason why tons and tons ofbusiness owners go out of
business in the first threeyears.
If you make it in the firstyear, you're already beating the
statistics, but if you make itpast three years, man, you are
really pushing it and you'regoing for the long haul.
I want people to be able to bein business for five to 10
years, at least a sustainable,beautiful business, an empire,
(09:53):
if you will.
But I don't want you pricingyourself based on fear or what
you think you can do, or whatyou think you deserve to charge.
Your business can't run on whatyou think you deserve to be
charged.
If I base my business on what Ithought I deserved to be charged
back in 2015, I would still becharging$50 for mini sessions
(10:16):
help.
Maybe your packages confusepeople, and I say this all the
time, if you are sending apackage.
And you're positioned to ahigh-end portfolio.
You've been in business at leastthree to five years, and you're
still sending$2,000 packages.
They're gonna think you juststarted last year.
I'm gonna be so honest.
If you have been in business forthree to five years, you should
(10:39):
not be charging 2K, not eventhree K.
Keeping your price the same iskeeping you broke.
Do you know with all of thisinflation, you can't even afford
to stay at the 2K price anymore?
You can't because eggs are$10,especially if you want the cage
free, the free range, thepasture raised.
(11:00):
Okay, you gotta pay for that.
Unless you have a friend who haschickens in their backyard, then
I'm jealous and send me theirnumber.
But that's perceived value.
There are two kinds of value.
There is what it costs toactually run the business,
right?
And that's gonna be like yourhourly rate, your base rate,
your non-negotiable, your getoutta bed rate, if you will.
(11:21):
And then there's the perceivedvalue of, okay, it costs certain
amount of money to stay inbusiness.
But I'm gonna charge 1500because it's like a couple
hundred dollars more to pay allmy bills.
$1,500.
Weddings don't look like$5,000weddings, I'll tell you that
much.
Perceived value.
(11:42):
High-end couples, they want thereassurance that you've been in
here longer than two to threeyears, okay?
They wanna know, okay?
when you spend a certain amountof money.
You are going to expect acertain level of quality, and
the same goes with your pricing,okay?
You're not gonna go to a Chanelstore.
(12:03):
Looking for the price the sameas a coach bag.
Okay?
Those are two differentperceived value pricing tiers,
with certain brands, whatpricing to expect.
And the same also goes forwedding photographers.
and that's why you're listeningto this episode, unless you are
charging 10 K, but if you're notcharging 10 k.
(12:25):
You know in your head what a 10K wedding photographer looks
like, what their portfolio lookslike, what their website looks
like.
If your pricing is notcommunicating the right value,
the perceived value that youwant, you're not attracting the
right couples.
You've been at the same pricefor years and years.
It's time to buck up and fix itfor 2026.
(12:48):
Reason number four, yourbusiness is a mess.
And this could be something thatmaybe couples don't necessarily
know about you, but you knowabout you.
Maybe your strategy's all overthe place.
Maybe you are making a lot ofmoney one year, less money
another year because you wannalower your prices every time a
couple doesn't book.
(13:10):
Maybe you'd have no strategywhatsoever of how you're gonna
make money for the next three tosix months, 12 months, you don't
have a plan.
Maybe you mark it when you feellike it.
And then you ghost for sixmonths, and then you wonder why
you have no inquiries, why yourinbox is empty, why there's dust
bunnies in your emails.
But if you had a strategicmarking plan, if you had a
(13:33):
website with the right messagingthat sells for you 24 7.
Then you won't have to deal withthis, but one thing I've learned
is being a wedding photographer,is 10% photography and 90%
business, and those that doreally well at the business.
Usually scale their businessesmuch faster.
(13:55):
But if that 90% is not beingtaken care of, whether it's your
brand, your visuals, your image,your messaging, your marketing,
your planning, your strategies,your systems, your automations,
your pricing your sales plans,when it's slow season, if you
can't get all of that figuredout, man, you are in trouble Of
(14:19):
that statistic I mentioned ofpossibly failing in three years
or less because it's not justphotographing.
You have to keep the businessalive financially.
And how does that run on amarketing and sales machine, and
unfortunately it never ends.
But the cool thing is we havelots of tools, systems,
(14:40):
strategies, and planning to makesure that we are visible
everywhere at once with lesseffort than ever before.
Thanks to chatty GPT.
So here's how I know you'reoperating like a photographer
and not a CEO.
You're making decisions based onemotion, not data.
(15:00):
You're posting without strategy.
You're pricing without marginsjust picking a number or saying,
oh, that person charges this.
I'll charge that.
I'm a little bit better, or I'ma little bit worse.
Maybe you're wearing every hatand you're burning out.
And let me tell you, people cansense when you're a hot mess
express, it'll come across inyour messaging.
It'll come across on the clientcall, It'll come across on your
(15:22):
social platforms.
being a hot mess is not a badgeof honor, But being a confident
CEO is, and that's where thepremium bookings are.
Okay.
I know this was a lot, it was alittle spicy, but if this
episode speaks to you anywhereat all, just know you're not
(15:43):
alone.
Every photographer before theystepped into luxury has had
these same shifts.
My hand is raised.
If this episode resonated withyou, you are going to love the
Black Friday deals that arecoming out.
In a few weeks.
So excited.
Every single day is gonna be adifferent deal, and every single
deal will play upon each other.
(16:05):
and if you purchase every singleone of the five deals, reach out
to me via email and I have somevery juicy, expensive bonuses
for you, so don't forget to dothat and join the wait list
because you're gonna get thecatalog drop, which means I'm
gonna tell you every single dealthat's launching, so you can put
it in your calendar and get yourclocks ready for the big launch.
(16:27):
And like I mentioned before,they will all be 50% off.
Some of them will be soldoutside of this deal.
Some of them won't be sold atall.
Like I'm just giving it to youbecause I want you to have
clarity in your brand and yourbusiness, and I want you to win
in 2026, at a fraction of theprice.
And trust me, if you wannaattract luxury clients in 2026,
(16:51):
get on that wait list so youdon't miss a single deal.
Because I'm dropping somethingevery day that's gonna fix every
single roadblock that I hadmentioned in this episode.
From your artist story, to yourphotography style, to your
pricing, all the way to your CEOsystem, scaling you to six
figures and beyond.
So if luxury couples are yourgoal for 2026, you do not wanna
(17:16):
miss these deals that are comingin the next few weeks.
I will see you in the nextepisode.
Bye.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.