April 30, 2025 • 34 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome back to theOfficial Wedding Atelier
podcast.
I'm so sorry, my voice is gone.
So it, I don't know, it hasn'tcome back.
I have been doing everything.
I have been eating ginger chews.
I have been drinking tea, tonsof water.
Nothing is helping.
yesterday, I actually went liveon Instagram and talked about
everything that was included inthe program, all the new updates
(00:22):
we had and how you're gonna getyour result in seven days, 30
days, all those great things.
The video didn't uploadInstagram crashed basically.
And I'm like, I already don'thave a voice.
And I went live and I gave it mybest shot and then it was gone.
then yesterday I lost my voice.
I literally sounded like thecrypt keeper and this is as good
(00:44):
as it's gonna get.
I'm gonna add studio sound tothis, so it cleans me up a
little bit, but I just feel likea wretched soul right now.
Oh my gosh.
So anyway, I just wanted to tellyou all the amazing nitty gritty
things about wedding atelier andwhy you need to join this round.
It is gonna be the best ever.
So if you haven't already, makesure that you watch the replay
(01:07):
of my masterclass.
We have some really goodcampaigns in there, some
breakdowns, and also just someof the wins that my students are
making in the program right now,especially between Jen and Julia
who just joined two months agoand have already made tens of
thousands of dollars.
Like it's crazy what's happeningright now.
while other people in theindustry are struggling with
getting bookings and bookingweddings, that is not the case
(01:28):
with my alumni.
They're absolutely killing itright now, and I'm so proud of
them.
And we're gonna be launching acouple of things.
So I wanted to just let you knowwhat is going on?
Why is this the wedding atelier?
This is the officialannouncement episode.
All of the things that'shappening.
We have rebranded.
Do you love my podcast photo?
Because it's really on brand.
Like I wanted it to be like, oh,maybe I should hold a camera.
(01:50):
Because I'm a photographer and Iteach photographers, and I'm
just like, it has been done.
It has been done, and I justdon't know if I wanna do it.
I took photos of me holding thecamera and that's great, but
like you get the gist of it,right?
If you've listened to oneepisode, you should know this is
like a wedding photographerpodcast.
Shout out to my girl Paloma, whogot this amazing photo of me
(02:12):
holding Ramen in literally thesame color as my office.
Dark, deep blue, rich, in film.
I could not resist.
And you can even see the filmborder around the podcast photo,
like perfection.
Okay, I'm chasing a rabbit, butI'm coming back.
So basically let's talk abouteverything that has happened.
This is gonna be like the deepdive only episode I'm gonna have
(02:34):
for a while as I rest my voiceso I can film the brand new
content and course content forthis program.
But yes, wedding, CEO is nowwedding ater and a couple of
reasons why.
At the time, CEO really was abuzzword, and I do stand by
that.
Like I am very big on separatingartistry and business and CEO
(02:54):
has always driven me for thepast decade or so in my
business, which is really crazybecause I think this year marks.
In June, we'll have marked my 15years in business as an
entrepreneur in general.
I have been offering mentorshipsince 2016, so yes, it has been
almost 10 years of that.
So if you backtrack a littlebit, my journey started when I
(03:14):
launched wedding CEO in 2022,and it's now 2025.
It's been three years.
And so three years having thisbeautiful program and really
transforming people's lives,that's been three years.
But so that's been 15 years inbusiness, like 12 years wedding
photographer, three yearseducator.
And we're gonna be makingchanges.
(03:36):
We're gonna be adding evenbetter things.
Stick around.
Hang out with me.
Get on my email list.
So you're probably like, okay,Lord, what's the difference?
There's so many differences andlots of bonuses and goodies.
So let's talk about what'sinside wedding atelier and why
you should join this round.
So you can book your nextwedding in seven days, 30 days,
and transform your businesscompletely in 90 days.
So essentially.
Our program promise is you canmake a hundred k booking only 10
(04:00):
weddings a year.
That's the top of the linepromise.
That is like phase two.
You've gone through our program,you've implemented everything by
phase one you should havealready made a hundred K with 20
weddings a year.
Okay?
And then once you haveaccomplished that, You'll be
invited inside of our six figuresuite where we help you make a
hundred K with 10 weddings ayear.
So once you start raising yourprices above the 5K mark, you'll
(04:23):
be invited inside of the sixfigure suite where we're gonna
help you scale to 10 k weddingsit is gonna be in credible.
So the whole point of thisprogram in general is to take
you from charging three K to 5Kto 10 k and beyond.
Now the container itself has notchanged.
It is still a 12 month program,and we want you to triple your
(04:45):
prices.
Book five Figure Weddings, bookyour highest package, whatever a
win is to you.
We want you to make money,you're gonna have the tools to
be able to cultivate a creativemindset.
We're gonna stop going back andforth.
Your old prices being like, canI, can't I?
Raising them and lowering them.
Like I want you to be soconfident in yourself that
you're gonna be like, this iswhat I'm charging.
Minimum no exceptions.
And you're gonna be able toditch the price shoppers with
(05:06):
this method.
You're gonna be able to attractdream weddings only with this
method, and we're gonna give youthe push you need because we're
gonna be launching studiosprints every single quarter,
whether it is your mindsetshifting, whether it's
marketing, if you just need toget out there and post every
single day for 30 days, we gotyou.
Whether it's planning your salesand figuring out, okay, how can
I fill in the gaps because Ineed to make this amount of
(05:28):
money like we are putting yourCEO brain on.
That is imperative.
One thing about me is that Ijoined this industry with an
artist mind of being, if youbuild it, they will come.
And it's cute.
It's sweet.
It only gets you so far.
Okay.
And then you're in the hustlephase where you feel like the
capacity is so ridiculous andyou're scared of raising your
prices'cause you think you'regonna break your business you're
(05:49):
going back and forth being like,what should I do?
I don't know how to do it.
I don't wanna break it.
and so people are so scared.
I like the pricing method andhow to use pricing psychology to
get them to book your highestpackage, to get them to add on
things, to get them to thinking,wow, nine K is actually not.
Expensive, especially with theway that she presents her
business, especially with theway that she is positioning her
(06:10):
value like booked.
And that is definitely one ofthe biggest testimonials of all
of my students is I am notinsecure about my pricing
anymore.
I was insecure about my pricingat three K.
Now I'm sending proposals atnine K, 10 K, 12 k and beyond.
It can be done with these simpletools and simple shifts that
I'll be breaking down, but thewhole point is I just want you.
(06:32):
To step into your role as apowerful woman.
One thing I've noticed is thatif you have an identity shift,
if you really own the uniquenessof yourself, who you are, what
it is that you have to give,what it is that you have to
prove, people are gonna be drawnto that.
And people with a similarlifestyle and values are also
gonna be like we're booking thisperson.
(06:54):
And I know you want to finallyuncover what makes you special,
what makes you different.
Because you wanna stand out inthis market that you believe is
saturated, which I don't.
And if you don't know what Ibelieve on that, scroll down on
the episodes, there's more wherethis came from.
And I know you wanna book everydream inquiry that comes your
way with confidence.
Without shaking on a call, youcan put our sales script in the
(07:16):
corner and follow it and alsoput your own unique spin on it.
The whole thing about thisprogram too, is like we give you
the tools, but ultimately youdecide the journey, you decide
the business.
I'm not gonna tell you have todo it this way or it won't work.
I will give you tools that willhelp you uncover what that is
and guide you.
I'm more of like a mentor.
I'm not a dictator.
I'm not gonna tell you.
(07:38):
That you have to do it exactlymy way or it's not gonna work.
I want you to be able to get toa place while you're developing
the CEO brain while you'redeveloping yourself and becoming
the best entrepreneur that youcan.
Until you get to a place whereyou're like, I wanna try this, I
wanna do this.
How should I go about it?
And that's the place that youwant to be.
You want to be able to becreative in your business.
(08:00):
It's going from artist to CEO,but like back to creative.
And so I know you want to doubleyour prices so you can stop
booking so many weddings to makeminimum a hundred K.
And we know six figures.
It's not really six figures,it's just your first milestone.
I remember when I hit sixfigures in my business and I
didn't even know it.
I had to go look at my bookings'cause I felt like I was
(08:21):
absolutely dying from weddings.
And I looked and I said, oh mygosh, I booked a six figures
this year.
It does not even feel like that.
And I sat in that moment and Iwas so proud of myself.
But then also I was like okay,what next?
That was my end all be all goal.
What do I do?
And so having arbitrary goals,having a mentor that's gonna
(08:41):
help guide you and be likepushing you to be the best
version of yourself and help youachieve even bigger goals,
that's gonna keep you going,that's gonna keep you motivated
in your business.
And I know you want to free upyour weekends so you don't have
to sacrifice your life Inbusiness, the people think you
have to pick one over the other.
Even in the movies, they showthis rich CEO who just is never
(09:04):
around with his family and heloses his wife because she
cheats on him or all these otherthings.
And so it's engraved in ourbrain that we can't have it all.
But really you just need tostrategy.
You just need a framework.
You need someone who's beenthere and done that and got the
t-shirt, the receipts, the mug,and can be like, no, this is how
you can structure your day.
This is how you can plan youryear.
These are my non-negotiables.
And when you do that and yousay, these are my business
(09:27):
boundaries, that's wheneverything changes.
It's not that, oh, if I getrich, I'll be a bad person.
I'll be an evil person.
Rich people aren't kind, richpeople.
Are so under the radar, like theamount of rich people that dress
in basic white tees willprobably astound you.
The way that we have been taughtand the way that we think about
wealth and money and mindset,it's all enveloped together to
(09:50):
keep you in this weird, stagnantplace.
But I'm inviting you to come uphigher.
I'm inviting you to trysomething new, and I'm inviting
you to the challenge totransform your mindset.
And if you're like, oh my gosh,I'm already in another program,
I know it's April.
I know.
Okay.
This re it took a lot of time toput together, I don't wanna
launch it.
Scrappy.
I know some of you're probablyin another program.
(10:10):
I added an extended payment planfor people that were requesting
it because I want you to be ableto have access to this.
I want you to be able to havethe tools while you're still
building your business, but justknow 72% of the people that join
that have submitted wins.
This is with the data that I wasgiven.
People have wins and they don'tsubmit them, whatever, but 72%
(10:32):
make their investment back in amonth.
Okay?
The whole investment, I'mtalking like they book one
wedding.
'cause essentially if you'repriced at least at three K, that
should be one wedding and we'regonna help you book way more
weddings.
To compensate for that.
The point too is like a lot ofour students have probably made
well over 20 x, so I promise youif you're on the fence will I
(10:55):
make my money back?
Yes, you will.
If you do the work, like I willwork as hard as you do whatever
you need, let me know.
There is so much support.
There are the calls, there isthe community, there is
on-demand feedback reviews.
There is me online lookingaround to see how I can help.
This is probably the mostsupportive program you have ever
been in your life.
And no, it is not a course in aFacebook group.
(11:17):
That is not how we do here.
It's like a mastermind, okay?
There is lots of touch points,there is lots of support, and
there is lots of wins, andpeople who are cheering you on
in the same place or in theplace that you want to be, that
you can look and be like, okay,this is possible.
I can get to that point later.
I can book five figureproposals.
I can raise my pricescontinuously and my business
(11:39):
won't die.
I can book a trip to Hawaiibecause I booked my highest
package.
These are all the things that Ibelieve that you can do, and
being in a room where you aresupported and you're seeing
people win, it's scientificallyproven that it will push you and
motivate you to do more and towant more.
Versus being in this seat ofcomplacency where you're like,
(12:00):
oh, I'm okay.
Like as long as I pay my bills,as long as I book five weddings
a year, or I'm not burned outyet.
I'm on my way.
But at least I'm not like thisperson.
No, you're gonna be in a roomwith winners or people that are
striving to win and that youguys can help each other win
together.
Yes, I'm here.
But I know that you guys get thebest experience when you're also
in a community and peopleachieving their biggest goals,
(12:22):
dreaming bigger than everbefore, speaking something into
existence like this is happeningfor me.
Who's on board?
Who's cheering me on?
What is your goal?
I thrive on community.
It is one of my biggest things.
I think when I started in myindustry, I went at it alone for
a while and then I met a friendin a Facebook group and we
helped each other build ourbusinesses to well over six
(12:44):
figures together because we hadeach other's back.
We were keeping each otheraccountable.
We also we were sharinginquiries and weddings with each
other, which we have a spot inthe community where you can
actually refer weddings or askfor second shooters Welcome to
the wedding Italy district.
This is not just any self-studycourse where you're not gonna
get any support.
You're not gonna see me.
I'm on every single call unlessI'm sick or on vacation.
(13:06):
Okay?
You get me and you see me.
All that to say in three yearsy'all wedding atelier.
I know I say it all the time,but if you're new, these mugs
have made$2.5 millioncollectively, and that's in
submitted wins.
There are people who haven'teven submitted their first win,
so only imagine what it is thatyou can do and what you can do
together.
Our goal, obviously, is to makea million dollars more every
(13:27):
single year, and we're halfwaythere and it's only April 30th.
Fam.
What on earth?
We have had dozens of weddingphotographers single handedly
make six figures in 12 months.
This is a tried and provensystem.
And even though you have mytried and proven system, you can
tweak it any way that you want.
(13:48):
This is not oh my gosh, allLaura says, do it like this.
You can, but babe, you don'thave to.
I encourage.
Autonomy over anything else.
Okay.
As somebody who loves Montessorischool and individuality and
being self-led as anentrepreneur, mom, hello?
I want you to take the tools,make it your own, and build that
beautiful business, whatever itis that you want to do.
(14:10):
Do you wanna go on morevacations?
Do you wanna start a family?
Do you wanna save money forthis?
Do you wanna do that?
Do you want us to spend yourmoney?
Do you wanna travel?
What do you want?
What do you want to do?
And we can help you reach thatgoal.
I am such a goal-driven person.
I have post-it notes everywhereclaiming what I want, how I'm
gonna get there, what I'm gonnado, to the point where my
daughter also does the samething.
(14:31):
Hey, so this not only is justgonna affect you, it's gonna
affect your business, it's gonnaaffect your life and also your
family.
Okay?
My daughter already tells herfriends at school that she wants
to be an entrepreneur.
So I'm gonna walk you throughthe curriculum really quick.
Our first module is called theartisan, CEO basically how you
can still be an artist but havealso a CEO mindset.
(14:53):
And so we're gonna have a wholemasterclass on mindset, and I'm
just gonna riff and rant.
You can refer back to itwhenever you need it, and I'm
just gonna let you have it.
But I want you to go from artistto CEO, but also be creative as
well, giving you the permissionto be able to design a
foundation so you can see thingswith a big picture, strategy to
get you there.
And then we have the brand cafe,which is obviously my favorite.
(15:17):
'cause I'm a brand girly.
But the result in this module isgonna be, you are gonna create
and design an incomparable.
Brand identity.
So you're gonna learn how todesign your artist story
previously, your brand storyusing our signature journaling,
prompt style method.
Okay?
You are going to get all thisstuff out there.
One thing about me is I'm gonnamake y'all journal.
(15:40):
We did a mindset challenge andeverybody was having huge
breakthroughs.
After the breakthroughs guesswhat they were able to do?
Book more weddings, get clarity,get creative ideas.
There is something aboutjournaling y'all, journaling has
changed my life.
And so we're gonna help youuncover that.
We're gonna help you breakthrough anything that's already
in your brain that's cycling onrepeat, and you're gonna finally
figure out what is so specialabout you that you already
(16:03):
inherently know.
And that's the thing aboutwriting things out.
You had no idea what was in yourhead, and then you put it on
paper, you put it in GoogleDocs, and you're like, oh, wait
a minute.
I'm cool.
And I want you to have that kindof confidence.
And so after this, you will havethe brand strategy and the
foundation to finally implementhow you're gonna change your
life and business forever.
(16:24):
This is the first thing you haveto do because it will be your
guiding compass.
It will be your truth, and it isgonna be the thing you look back
to, this is what I do, how I doit, why I do it, how I do it
differently.
All those things.
And one workbook.
And then I'm gonna announce toyou before we dive into the next
(16:45):
part of this is that we arelaunching our rebrand studio.
Yes.
And my designer, my branddesigner who did my rebrand, is
going to be offering customwedding atelier pricing.
Okay.
'cause you're not gonna get thisoutside of wedding atel.
This is very custom to us, veryexclusive with my process, with
(17:06):
my strategy approach, and herbeautiful design.
We are gonna help you guysdesign a rebrand that is going
to shake the industry forever.
So you have the option of addingon just a brand or a brand and
website transformation.
So we are launching thatprobably towards the middle or
end of May, and we're gonna behaving a wait list because she
(17:29):
ain't doing five of these amonth.
Okay?
So We're gonna be offering a fewof them a month and it's first,
come first serve.
When we launch the wait list Iknow it is gonna be absolutely
incredible.
We are voice messaging back andforth building this project from
scratch, and it is going tochange everything.
It's gonna change the industry'cause who else is doing this?
Tell me.
Nobody.
(17:49):
And also I have a web designbackground and a psychology
background, and we're gonnainfuse those things into the
strategy.
I am building a custom websitetemplate that will probably come
out this summer with mystrategies.
And one thing about me is I knowhow to design a website that
converts.
Ask the girl who rebranded sixtimes in two years it was me.
Okay?
And every single time I bookedweddings and I brought in a
(18:11):
specific dream couple tailoredto the website rebrand.
You don't believe me.
Watch the masterclass.
Look at the receipts.
Whatever.
Make fun of me.
I know I made my logo on WordDoc, but look, we're here.
We're gonna move on.
Okay.
Stop talking about me.
We're gonna move on to the nextpart.
So the next part of this is yourpricing.
Sweet.
And this is the part thateverybody gets stuck.
'cause nobody wants to talkabout finances.
(18:32):
Nobody wants to talk aboutmoney.
But I know you also wanna raiseyour prices, so you have to do
this.
And so you're gonna finallylearn how to raise your prices
without checking it out, okay?
We're gonna give you thestrategy so you can raise your
prices and know your bareminimum that you need to make an
hour, that you need to make ayear, and also how many weddings
you need to book at what pricingrate, You are gonna be able to
(18:52):
really design the plan to make ahundred K in 12 months with your
new raise pricing, or how you'regonna raise it maybe in the
middle to the end of this year.
Either way, you're gonna justget your CEO goals going so the
next part is the marketingstudio.
'cause what good does all thismake if you have no inquiries?
I know.
I know.
So the result of this is gonnabe we want you to have at least
(19:15):
50 new wedding inquiries a year,and I want them to be aligned.
So in this module, you're gonnacreate a personalized marketing
plan that is gonna help youstrategically attract 50
inquiries a year on a multipleplatform, four-part strategy
marketing method.
That you hit every single touchpoint when it comes to
(19:36):
marketing.
You're not just relying onInstagram, you're not just
relying on your blogs.
You have so many other movingpieces that are gonna come
together, and all of them aregonna work at the same time
without you having to put all ofyour efforts into one thing and
really trying to make somethingwork that's probably not
working.
and then of course one of myfavorite.
Modules is a sales studio, soyou're gonna master sales
(19:58):
psychology, and you're gonnalearn how to finally get over
your fear of booking clientsover the phone.
Some of you guys are really goodsalespeople, and I love that we
love a sales girly, but do youknow what to say?
Do you know how to get somethingto book your highest package and
beyond?
We're gonna give you our try andproven art of yes sales script
that will actually have you bookyour next wedding in seven days
of joining.
Maybe even sooner.
Like literally, if you have aninquiry, when you join, you're
(20:19):
like, I wanna book them.
Just run to the script.
Run to the script, book them,you're good to go.
And then of course the lastpart, which is the ever after
experience you're gonna getaccess to our client experience,
email, library, and ever afterworkflow.
That's gonna create a ongoingfive star experience for your
couples to rave and refer youforever.
The result is you want five starloyal fans.
(20:42):
This is almost like freemarketing.
If you take care of yourclients, they're going to take
care of you.
And that's what this looks like.
So you're gonna get 12 monthsaccess to two monthly live group
calls.
We are also adding marketingcontent days.
Yes, marketing content dayswhere you are gonna get all of
your marketing done.
(21:02):
In just one call.
Done it a day and then you canschedule it and move on and stop
having drama about it.
Okay?
We are doing lots and lots ofimplementation challenges and
sprints, done with you.
Done for you.
There are no excuses for you notgetting results in this program.
We have a rebrand studio.
We have sprints and we also havecontent days.
We have monthly calls.
We have done for you templates.
(21:24):
We have GPTs that will literallygive you feedback if you need
feedback at two in the morning.
Every single thing that youneed.
Okay.
And if you're like, okay I'malways on the go, or I'm super
busy, we have private podcastswith the call replays and the
course curriculum.
There is a no-excuse policy inthis program.
I have covered every singlelearning psychology method that
exists.
Okay?
You are 100% covered.
(21:46):
So for the investment of thisprogram right now, at the time
of this recording, there is apay in full bonus where you will
save$500 and you will also get aone-on-one 60 minute intensive
with me at$2,500.
Pay in full or the payment planis six payments of$500, and we
also added an extended paymentplan.
So check the link in the shownotes and by request.
(22:08):
We have also added an extendedpayment plan, but I'm going to
remove that after this launch.
So if you wanna join us andyou're like, okay, I need to
make this work.
I need to win.
Or maybe.
Whatever I tried before is notworking.
Maybe going at it alone is notworking.
Take advantage of this extendedpayment plan Before I remove it.
And you're gonna wanna join uslive because the new curriculum
(22:28):
is going to drop next week.
Next week I'm going to bedropping the first module and
then the week after the secondmodule.
So this is essentially going tobe.
The first time we launched as alive cohort, and we haven't
launched as a live cohort sincethis program launched in 2020
2nd of January.
But I'll tell you what, when wedid launch Live, everybody got
(22:50):
through the entire program andeverybody got crazy results.
So what better time to startthan right now?
Now, otherwise this will beavailable, but it won't be live.
So there's a couple of things.
Save$500, pay in full.
Get the one-on-one intensivewith me.
Or you can get the extendedpayment plan and join us on a
live cohort.
There are so many bonuses thisround.
(23:12):
Also with the rebrand studio, ifyou are looking to rebrand.
You only have a couple months todo that, and we're gonna have to
close the doors on the rebrandstudio at the end of the year to
prepare for next year.
So make sure you get on thatwait list as well.
Inside of the program.
We have so many things coming,it's great.
So you're like, okay, all Laura.
When am I expected to getresults in your first seven
(23:33):
days?
In your first 30 days, which iswhat you will be able to do once
the whole program is availableevery single week, you're gonna
be able to design your sixfigure plan.
you're gonna figure out how manyweddings you want to book, how
many sessions you wanna book, atwhat price point, what's
working, what's not working, andhow you're gonna move forward
this year.
And to be fair, you can stillmake six figures this year.
(23:55):
Okay, you can still make sixfigure this year because the
year is not over.
It is April, but guess what'scoming.
Busy season.
Guess what's coming Last minuteweddings.
my sister booked her weddingphotographer last year, three
months before her wedding.
Three months.
I said, how do you know yourdream photographer is available?
She's been dreaming about thisphotographer for years, and I'm
like, how do you know she'savailable?
(24:16):
She's I don't know.
I just hope so because we'regetting married in October.
We gotta make it work.
I was like, oh my gosh.
How?
How are y'all?
How are the brides doing it?
Brides, if you're listening, howare y'all doing this?
That's too much anxiety for me,but.
They're still coming.
They're still booking, they'restill last minute weddings, and
you want to fill up yourcalendar for the rest of the
year.
Join now, babe.
We will help you do that.
(24:36):
Okay?
And then you are gonna createpricing that is going to
actually calculate somethingthat you can handle to charge,
but also profitable pricing.
You need to know, you need tomake sure that you're not
pricing yourself intobankruptcy, which a lot of you
are.
When I look at your pricing andI'm talking to the girlies that
came on the masterclass withthose pricing audits, you know
(24:57):
who you are.
If you didn't sign up already,join this program because.
You were priced so low.
So low that I was flabbergasted.
Flabbergasted.
Also, you'll be able to bookyour next inquiry.
That simple.
You are gonna have the salespsychology tools.
You're gonna know everythingfrom buyer psychology and
behavior to book your highestpackages, to position your
(25:17):
business in a place where youcan consistently book inquiries
with the most unbotheredconfidence that exists in this
world so you can finally spendthe rest of your weekends doing
what you love.
What is that really?
What do you wanna do?
I remember I got to a pointwhere I was so just burned out,
so exhausted, even in thebeginning when I was like, am I
ever gonna book enough weddingsto support my family?
(25:39):
I think at the time I waspregnant with my daughter and I
made 15.
Thousand dollars that year, andI was like, I am not making
enough money.
This is ridiculous.
And what does that mean to you?
What is freedom to you?
What is six figures in yourbusiness gonna do for you right
now?
Is it gonna give you more time?
(25:59):
Is it gonna give you more money?
Is it gonna give you morefreedom, flexibility?
What is it that you really want?
What is it that you love most?
we're gonna help you do that.
And a lot of people join for thesix figures, but they stayed for
the community.
We have an 89% renewal rate.
y'all have so much fun with methat you never wanna leave.
And honestly, every single yearthis program gets better and
(26:21):
better.
And we're gonna be launchingsomething.
I don't wanna talk about it nowbecause it's still like in my
brain.
I have to hop on a call withsomebody very.
Special about this, but we'regonna be launching something
that the alumni have beenbegging me to do but We're gonna
do it, and it's gonna be fun andI can't wait.
So it's only getting better andbetter.
But that will be exclusive tothe community and to the alumni.
So lots and lots of things arecoming.
(26:42):
This is gonna be the best yearever for wedding at.
You guys have no idea.
I have to keep all these secretsto myself and I hate keeping
secrets.
But the reason why people stayfor the community is because of
the support.
I have a very seriouslyunserious culture in this
program like.
We're serious about business.
We're serious about our goals,but we're not serious about
anything else.
We can laugh at each other.
(27:03):
We can laugh at situations.
We can come on the call and aska crazy question.
We can vent about something thathappened to us, whether it's
personal, whether it's business,whether it's a wedding that
didn't book.
Maybe we missed a special shoton the wedding day.
Like it's a safe space.
And I know one of the big thingsthat people say is that it is so
lonely in the industry and itreally is.
(27:23):
Imagine joining a program whereyou're gonna have these new
found friends and all of mystudents, I actually gotta, I
gotta create a wall in this inour community about it.
But every time they shoot awedding together, they meet up
together.
I just.
I cry silent tears of joybecause they actually are
friends.
Friends in real life in theflesh.
And so that is something specialabout having community to
(27:45):
support you.
But also they are each other'sthickened shooters.
Like how cool is that?
They are across the globe.
A lot of them are all indifferent states and they will
meet up together and be like,oh, I'm shooting a wedding here.
Can I have you guys second shootwith me?
It's a sister society at thispoint.
And so a common question I getis, how do I know if I'm ready
for this?
(28:05):
If you aren't booking fivefigure weddings or if you
haven't made your first sixfigures in business yet, or
maybe you have and you don'tlike the way that you did it,
and you want a complete strategyaudit if you can't raise your
prices, and they have been thesame for years.
Or you're just scared to raisethem.
some people are in a mindset ofI know my stuff is good.
Like I look at all these peoplethat can charge this.
(28:26):
Why can't I do it?
We'll help you.
Okay.
Or if you're just like, okay, Iwanna make six figures again,
but I don't want to pass away.
That is valid.
And we will also help you dothat.
We help anybody that wants tohave big audacious goals reach
that level.
And if you feel like you're toonew in the industry, you're not.
(28:46):
The cool thing about joining aprogram full of people that are
at the 50 K, the a hundred k andbeyond, is that everybody gets
to help each other.
Just like they say in Montessorischool.
Like my son was two and a halfwhen he came, but he was also in
the room with four year olds andfive year olds, and they were
helping him and he actuallydeveloped so much faster just
being around other kids thatwere older than him that were
(29:08):
already doing math and that werealready reading at four years
old.
The same goes in business.
The same goes in any communityor society.
I feel like I'm showing mysociology class right now, but
yes, we are better together.
Another question I get is, whatif I don't have enough time to
commit to a program?
Maybe you're in multipleprograms.
Maybe you are absolutely burnedout.
(29:28):
Maybe you're very muchoverbooked, underpaid.
Listen, you can complete this onyour own time, and like I said,
we give you tons of support.
You don't have to use them all.
You can use whatever it is thatyou need at that time.
But 12 months is long enough todo a little bit at a time, and I
don't have very long lessons.
Yes, this podcast episode isprobably the longest I've ever
(29:50):
done without a guest expert.
But my lessons are very quickand snappy, short and to the
point.
I'm talking like maximum 10 to15 minutes, except for the
mindset module.
That one's gonna be long becauseyou guys are gonna want it and
you're gonna need it.
Everything else, 10 minutes.
Here's the workbook.
Get to work.
That's exactly the kind of paceThat I thrive on, and I know
that my alumni really love thatas well as they can take what
(30:11):
they need, they can dig aroundand they can get a result.
How long do I have access?
You have access for 12 monthsand you also have a chance to
renew 30 days before your timeends.
You're gonna receive emails ofbeing like, Hey, just wanna let
you know like your time iscoming.
And you will know how much timeyou have left in the program
when the time gets close to 12months.
(30:31):
But like I said, this program isvery much designed for you to
pop in whenever you need.
Whether it's busy season or slowseason, and that's why I
extended it to 12 months.
It used to be a six monthprogram, but all of my girlies
who are in busy season thatjoined in the summer were like,
I literally am leaving and Ifeel like I just finally settled
down.
So 12 months is busy seasonproof, slow season proof,
(30:51):
procrastination, proof.
It's enough time for you to geteverything you need.
But I want you to come in withthe mindset of I'm gonna get a
result in seven days, 30 days,and 90 days.
Okay?
I don't want you to be like, oh,I have so much time.
Let me just hang out.
No, I want you to come in, dothe work and see how fast you
can get the result, and thenenjoy the rest of the month of
just support.
(31:11):
And community as you grow andchange, as you deal with the
ebbs and flows and ups and downsof the wedding photography
business, what if I can't makeit to the live calls?
Yes, the live sessions willalways be added to the private
podcast and the course portalfor you to listen to the
replays, see what you miss, seewhat everybody's assignments
are.
We have an AI summary that letseverybody know like what they
(31:32):
need to do, what is next steps,and then we check in on the next
call.
And I get this question all thetime.
How is your program different?
Besides everything that Imentioned to you did I mention
we helped our students make$2.5million.
This isn't just a photographycourse and how to use your
camera.
This is a business blueprint.
This is teaching you how to bethe CEO of your life and
business.
And like I mentioned before,phase one, we're gonna teach you
(31:54):
how to make a hundred K with 20weddings.
Phase two, you're gonna beinvited to the inner circle
where you are gonna learn how toscale to a hundred K with 10
weddings but you have to raiseyour prices.
That is the only caveat, right?
And so what do I need to getstarted?
All you need in order to getsuccess in this program is a
website platform, A CRM and asocial media platform, okay?
(32:14):
Of choice and multiple ones.
If you wanna dig your hands in alot of pies.
That is it.
Oh yeah.
And having an existing weddingphotography business, like
you've had to at least made yourfirst 30 K in business to really
get the results quickly aspossible.
You already know how to shootweddings.
You've already been bookingweddings for some time.
You've made money.
You know how to run a business.
This is not teaching you how toget.
(32:35):
You're EIN, we're just gonnamake tweaks.
We're gonna help you build,restart, grow, and set you out
to scale.
That is the whole point.
All right, so if you're ready toenroll in the wedding att before
we close the doors tomorrow atmidnight.
Join now.
Link in the show notes or DM meon Instagram.
I will link that below.
Send me a message, a voicemessage.
(32:56):
Be like, oh my gosh Lord, isthis for me?
Tell me your situation.
I will let you know three thingsthat we're gonna help you do in
the first 30 days and we'regonna get you there.
'cause one thing about me is Iabsolutely care.
I am an eldest daughter on bothsides.
I am a no fluff, no nonsense.
Mother of two, and I'm gonnahelp you do it.
I did it with two babies and itis possible.
(33:18):
It is possible to build abusiness that you love while
having kids.
Okay?
Anybody that says that youcan't, they are liars.
I did it and my personal life isway busier even than my business
was.
So let me tell you, timemanagement, learning how to just
be a CEO without losing yourcreativity is gonna change your
life forever.
(33:38):
All right.
I will talk to you guys in thedms and I will see you when you
decide to join us because youknow you want to.
I cannot wait to support you andsee you in the next episode, and
I'm gonna release the episode ofmy masterclass if you would
prefer to listen on the go thatyou missed on how to book 10 K
weddings this year.
I'll talk to you later.
Bye.
(33:58):
Hi.
Hello and welcome back to theOfficial Wedding Atelier
podcast.
I'm so sorry, my voice is gone.
So it, I don't know, it hasn'tcome back.
I have been doing everything.
I have been eating ginger chews.
I have been drinking tea, tonsof water.
Nothing is helping.
yesterday, I actually went liveon Instagram and talked about
everything that was included inthe program, all the new updates
(00:22):
we had and how you're gonna getyour result in seven days, 30
days, all those great things.
The video didn't uploadInstagram crashed basically.
And I'm like, I already don'thave a voice.
And I went live and I gave it mybest shot and then it was gone.
then yesterday I lost my voice.
I literally sounded like thecrypt keeper and this is as good
(00:44):
as it's gonna get.
I'm gonna add studio sound tothis, so it cleans me up a
little bit, but I just feel likea wretched soul right now.
Oh my gosh.
So anyway, I just wanted to tellyou all the amazing nitty gritty
things about wedding atelier andwhy you need to join this round.
It is gonna be the best ever.
So if you haven't already, makesure that you watch the replay
(01:07):
of my masterclass.
We have some really goodcampaigns in there, some
breakdowns, and also just someof the wins that my students are
making in the program right now,especially between Jen and Julia
who just joined two months agoand have already made tens of
thousands of dollars.
Like it's crazy what's happeningright now.
while other people in theindustry are struggling with
getting bookings and bookingweddings, that is not the case
(01:28):
with my alumni.
They're absolutely killing itright now, and I'm so proud of
them.
And we're gonna be launching acouple of things.
So I wanted to just let you knowwhat is going on?
Why is this the wedding atelier?
This is the officialannouncement episode.
All of the things that'shappening.
We have rebranded.
Do you love my podcast photo?
Because it's really on brand.
Like I wanted it to be like, oh,maybe I should hold a camera.
(01:50):
Because I'm a photographer and Iteach photographers, and I'm
just like, it has been done.
It has been done, and I justdon't know if I wanna do it.
I took photos of me holding thecamera and that's great, but
like you get the gist of it,right?
If you've listened to oneepisode, you should know this is
like a wedding photographerpodcast.
Shout out to my girl Paloma, whogot this amazing photo of me
(02:12):
holding Ramen in literally thesame color as my office.
Dark, deep blue, rich, in film.
I could not resist.
And you can even see the filmborder around the podcast photo,
like perfection.
Okay, I'm chasing a rabbit, butI'm coming back.
So basically let's talk abouteverything that has happened.
This is gonna be like the deepdive only episode I'm gonna have
(02:34):
for a while as I rest my voiceso I can film the brand new
content and course content forthis program.
But yes, wedding, CEO is nowwedding ater and a couple of
reasons why.
At the time, CEO really was abuzzword, and I do stand by
that.
Like I am very big on separatingartistry and business and CEO
(02:54):
has always driven me for thepast decade or so in my
business, which is really crazybecause I think this year marks.
In June, we'll have marked my 15years in business as an
entrepreneur in general.
I have been offering mentorshipsince 2016, so yes, it has been
almost 10 years of that.
So if you backtrack a littlebit, my journey started when I
(03:14):
launched wedding CEO in 2022,and it's now 2025.
It's been three years.
And so three years having thisbeautiful program and really
transforming people's lives,that's been three years.
But so that's been 15 years inbusiness, like 12 years wedding
photographer, three yearseducator.
And we're gonna be makingchanges.
(03:36):
We're gonna be adding evenbetter things.
Stick around.
Hang out with me.
Get on my email list.
So you're probably like, okay,Lord, what's the difference?
There's so many differences andlots of bonuses and goodies.
So let's talk about what'sinside wedding atelier and why
you should join this round.
So you can book your nextwedding in seven days, 30 days,
and transform your businesscompletely in 90 days.
So essentially.
Our program promise is you canmake a hundred k booking only 10
(04:00):
weddings a year.
That's the top of the linepromise.
That is like phase two.
You've gone through our program,you've implemented everything by
phase one you should havealready made a hundred K with 20
weddings a year.
Okay?
And then once you haveaccomplished that, You'll be
invited inside of our six figuresuite where we help you make a
hundred K with 10 weddings ayear.
So once you start raising yourprices above the 5K mark, you'll
(04:23):
be invited inside of the sixfigure suite where we're gonna
help you scale to 10 k weddingsit is gonna be in credible.
So the whole point of thisprogram in general is to take
you from charging three K to 5Kto 10 k and beyond.
Now the container itself has notchanged.
It is still a 12 month program,and we want you to triple your
(04:45):
prices.
Book five Figure Weddings, bookyour highest package, whatever a
win is to you.
We want you to make money,you're gonna have the tools to
be able to cultivate a creativemindset.
We're gonna stop going back andforth.
Your old prices being like, canI, can't I?
Raising them and lowering them.
Like I want you to be soconfident in yourself that
you're gonna be like, this iswhat I'm charging.
Minimum no exceptions.
And you're gonna be able toditch the price shoppers with
(05:06):
this method.
You're gonna be able to attractdream weddings only with this
method, and we're gonna give youthe push you need because we're
gonna be launching studiosprints every single quarter,
whether it is your mindsetshifting, whether it's
marketing, if you just need toget out there and post every
single day for 30 days, we gotyou.
Whether it's planning your salesand figuring out, okay, how can
I fill in the gaps because Ineed to make this amount of
(05:28):
money like we are putting yourCEO brain on.
That is imperative.
One thing about me is that Ijoined this industry with an
artist mind of being, if youbuild it, they will come.
And it's cute.
It's sweet.
It only gets you so far.
Okay.
And then you're in the hustlephase where you feel like the
capacity is so ridiculous andyou're scared of raising your
prices'cause you think you'regonna break your business you're
(05:49):
going back and forth being like,what should I do?
I don't know how to do it.
I don't wanna break it.
and so people are so scared.
I like the pricing method andhow to use pricing psychology to
get them to book your highestpackage, to get them to add on
things, to get them to thinking,wow, nine K is actually not.
Expensive, especially with theway that she presents her
business, especially with theway that she is positioning her
(06:10):
value like booked.
And that is definitely one ofthe biggest testimonials of all
of my students is I am notinsecure about my pricing
anymore.
I was insecure about my pricingat three K.
Now I'm sending proposals atnine K, 10 K, 12 k and beyond.
It can be done with these simpletools and simple shifts that
I'll be breaking down, but thewhole point is I just want you.
(06:32):
To step into your role as apowerful woman.
One thing I've noticed is thatif you have an identity shift,
if you really own the uniquenessof yourself, who you are, what
it is that you have to give,what it is that you have to
prove, people are gonna be drawnto that.
And people with a similarlifestyle and values are also
gonna be like we're booking thisperson.
(06:54):
And I know you want to finallyuncover what makes you special,
what makes you different.
Because you wanna stand out inthis market that you believe is
saturated, which I don't.
And if you don't know what Ibelieve on that, scroll down on
the episodes, there's more wherethis came from.
And I know you wanna book everydream inquiry that comes your
way with confidence.
Without shaking on a call, youcan put our sales script in the
(07:16):
corner and follow it and alsoput your own unique spin on it.
The whole thing about thisprogram too, is like we give you
the tools, but ultimately youdecide the journey, you decide
the business.
I'm not gonna tell you have todo it this way or it won't work.
I will give you tools that willhelp you uncover what that is
and guide you.
I'm more of like a mentor.
I'm not a dictator.
I'm not gonna tell you.
(07:38):
That you have to do it exactlymy way or it's not gonna work.
I want you to be able to get toa place while you're developing
the CEO brain while you'redeveloping yourself and becoming
the best entrepreneur that youcan.
Until you get to a place whereyou're like, I wanna try this, I
wanna do this.
How should I go about it?
And that's the place that youwant to be.
You want to be able to becreative in your business.
(08:00):
It's going from artist to CEO,but like back to creative.
And so I know you want to doubleyour prices so you can stop
booking so many weddings to makeminimum a hundred K.
And we know six figures.
It's not really six figures,it's just your first milestone.
I remember when I hit sixfigures in my business and I
didn't even know it.
I had to go look at my bookings'cause I felt like I was
(08:21):
absolutely dying from weddings.
And I looked and I said, oh mygosh, I booked a six figures
this year.
It does not even feel like that.
And I sat in that moment and Iwas so proud of myself.
But then also I was like okay,what next?
That was my end all be all goal.
What do I do?
And so having arbitrary goals,having a mentor that's gonna
(08:41):
help guide you and be likepushing you to be the best
version of yourself and help youachieve even bigger goals,
that's gonna keep you going,that's gonna keep you motivated
in your business.
And I know you want to free upyour weekends so you don't have
to sacrifice your life Inbusiness, the people think you
have to pick one over the other.
Even in the movies, they showthis rich CEO who just is never
(09:04):
around with his family and heloses his wife because she
cheats on him or all these otherthings.
And so it's engraved in ourbrain that we can't have it all.
But really you just need tostrategy.
You just need a framework.
You need someone who's beenthere and done that and got the
t-shirt, the receipts, the mug,and can be like, no, this is how
you can structure your day.
This is how you can plan youryear.
These are my non-negotiables.
And when you do that and yousay, these are my business
(09:27):
boundaries, that's wheneverything changes.
It's not that, oh, if I getrich, I'll be a bad person.
I'll be an evil person.
Rich people aren't kind, richpeople.
Are so under the radar, like theamount of rich people that dress
in basic white tees willprobably astound you.
The way that we have been taughtand the way that we think about
wealth and money and mindset,it's all enveloped together to
(09:50):
keep you in this weird, stagnantplace.
But I'm inviting you to come uphigher.
I'm inviting you to trysomething new, and I'm inviting
you to the challenge totransform your mindset.
And if you're like, oh my gosh,I'm already in another program,
I know it's April.
I know.
Okay.
This re it took a lot of time toput together, I don't wanna
launch it.
Scrappy.
I know some of you're probablyin another program.
(10:10):
I added an extended payment planfor people that were requesting
it because I want you to be ableto have access to this.
I want you to be able to havethe tools while you're still
building your business, but justknow 72% of the people that join
that have submitted wins.
This is with the data that I wasgiven.
People have wins and they don'tsubmit them, whatever, but 72%
(10:32):
make their investment back in amonth.
Okay?
The whole investment, I'mtalking like they book one
wedding.
'cause essentially if you'repriced at least at three K, that
should be one wedding and we'regonna help you book way more
weddings.
To compensate for that.
The point too is like a lot ofour students have probably made
well over 20 x, so I promise youif you're on the fence will I
(10:55):
make my money back?
Yes, you will.
If you do the work, like I willwork as hard as you do whatever
you need, let me know.
There is so much support.
There are the calls, there isthe community, there is
on-demand feedback reviews.
There is me online lookingaround to see how I can help.
This is probably the mostsupportive program you have ever
been in your life.
And no, it is not a course in aFacebook group.
(11:17):
That is not how we do here.
It's like a mastermind, okay?
There is lots of touch points,there is lots of support, and
there is lots of wins, andpeople who are cheering you on
in the same place or in theplace that you want to be, that
you can look and be like, okay,this is possible.
I can get to that point later.
I can book five figureproposals.
I can raise my pricescontinuously and my business
(11:39):
won't die.
I can book a trip to Hawaiibecause I booked my highest
package.
These are all the things that Ibelieve that you can do, and
being in a room where you aresupported and you're seeing
people win, it's scientificallyproven that it will push you and
motivate you to do more and towant more.
Versus being in this seat ofcomplacency where you're like,
(12:00):
oh, I'm okay.
Like as long as I pay my bills,as long as I book five weddings
a year, or I'm not burned outyet.
I'm on my way.
But at least I'm not like thisperson.
No, you're gonna be in a roomwith winners or people that are
striving to win and that youguys can help each other win
together.
Yes, I'm here.
But I know that you guys get thebest experience when you're also
in a community and peopleachieving their biggest goals,
(12:22):
dreaming bigger than everbefore, speaking something into
existence like this is happeningfor me.
Who's on board?
Who's cheering me on?
What is your goal?
I thrive on community.
It is one of my biggest things.
I think when I started in myindustry, I went at it alone for
a while and then I met a friendin a Facebook group and we
helped each other build ourbusinesses to well over six
(12:44):
figures together because we hadeach other's back.
We were keeping each otheraccountable.
We also we were sharinginquiries and weddings with each
other, which we have a spot inthe community where you can
actually refer weddings or askfor second shooters Welcome to
the wedding Italy district.
This is not just any self-studycourse where you're not gonna
get any support.
You're not gonna see me.
I'm on every single call unlessI'm sick or on vacation.
(13:06):
Okay?
You get me and you see me.
All that to say in three yearsy'all wedding atelier.
I know I say it all the time,but if you're new, these mugs
have made$2.5 millioncollectively, and that's in
submitted wins.
There are people who haven'teven submitted their first win,
so only imagine what it is thatyou can do and what you can do
together.
Our goal, obviously, is to makea million dollars more every
(13:27):
single year, and we're halfwaythere and it's only April 30th.
Fam.
What on earth?
We have had dozens of weddingphotographers single handedly
make six figures in 12 months.
This is a tried and provensystem.
And even though you have mytried and proven system, you can
tweak it any way that you want.
(13:48):
This is not oh my gosh, allLaura says, do it like this.
You can, but babe, you don'thave to.
I encourage.
Autonomy over anything else.
Okay.
As somebody who loves Montessorischool and individuality and
being self-led as anentrepreneur, mom, hello?
I want you to take the tools,make it your own, and build that
beautiful business, whatever itis that you want to do.
(14:10):
Do you wanna go on morevacations?
Do you wanna start a family?
Do you wanna save money forthis?
Do you wanna do that?
Do you want us to spend yourmoney?
Do you wanna travel?
What do you want?
What do you want to do?
And we can help you reach thatgoal.
I am such a goal-driven person.
I have post-it notes everywhereclaiming what I want, how I'm
gonna get there, what I'm gonnado, to the point where my
daughter also does the samething.
(14:31):
Hey, so this not only is justgonna affect you, it's gonna
affect your business, it's gonnaaffect your life and also your
family.
Okay?
My daughter already tells herfriends at school that she wants
to be an entrepreneur.
So I'm gonna walk you throughthe curriculum really quick.
Our first module is called theartisan, CEO basically how you
can still be an artist but havealso a CEO mindset.
(14:53):
And so we're gonna have a wholemasterclass on mindset, and I'm
just gonna riff and rant.
You can refer back to itwhenever you need it, and I'm
just gonna let you have it.
But I want you to go from artistto CEO, but also be creative as
well, giving you the permissionto be able to design a
foundation so you can see thingswith a big picture, strategy to
get you there.
And then we have the brand cafe,which is obviously my favorite.
(15:17):
'cause I'm a brand girly.
But the result in this module isgonna be, you are gonna create
and design an incomparable.
Brand identity.
So you're gonna learn how todesign your artist story
previously, your brand storyusing our signature journaling,
prompt style method.
Okay?
You are going to get all thisstuff out there.
One thing about me is I'm gonnamake y'all journal.
(15:40):
We did a mindset challenge andeverybody was having huge
breakthroughs.
After the breakthroughs guesswhat they were able to do?
Book more weddings, get clarity,get creative ideas.
There is something aboutjournaling y'all, journaling has
changed my life.
And so we're gonna help youuncover that.
We're gonna help you breakthrough anything that's already
in your brain that's cycling onrepeat, and you're gonna finally
figure out what is so specialabout you that you already
(16:03):
inherently know.
And that's the thing aboutwriting things out.
You had no idea what was in yourhead, and then you put it on
paper, you put it in GoogleDocs, and you're like, oh, wait
a minute.
I'm cool.
And I want you to have that kindof confidence.
And so after this, you will havethe brand strategy and the
foundation to finally implementhow you're gonna change your
life and business forever.
(16:24):
This is the first thing you haveto do because it will be your
guiding compass.
It will be your truth, and it isgonna be the thing you look back
to, this is what I do, how I doit, why I do it, how I do it
differently.
All those things.
And one workbook.
And then I'm gonna announce toyou before we dive into the next
(16:45):
part of this is that we arelaunching our rebrand studio.
Yes.
And my designer, my branddesigner who did my rebrand, is
going to be offering customwedding atelier pricing.
Okay.
'cause you're not gonna get thisoutside of wedding atel.
This is very custom to us, veryexclusive with my process, with
(17:06):
my strategy approach, and herbeautiful design.
We are gonna help you guysdesign a rebrand that is going
to shake the industry forever.
So you have the option of addingon just a brand or a brand and
website transformation.
So we are launching thatprobably towards the middle or
end of May, and we're gonna behaving a wait list because she
(17:29):
ain't doing five of these amonth.
Okay?
So We're gonna be offering a fewof them a month and it's first,
come first serve.
When we launch the wait list Iknow it is gonna be absolutely
incredible.
We are voice messaging back andforth building this project from
scratch, and it is going tochange everything.
It's gonna change the industry'cause who else is doing this?
Tell me.
Nobody.
(17:49):
And also I have a web designbackground and a psychology
background, and we're gonnainfuse those things into the
strategy.
I am building a custom websitetemplate that will probably come
out this summer with mystrategies.
And one thing about me is I knowhow to design a website that
converts.
Ask the girl who rebranded sixtimes in two years it was me.
Okay?
And every single time I bookedweddings and I brought in a
(18:11):
specific dream couple tailoredto the website rebrand.
You don't believe me.
Watch the masterclass.
Look at the receipts.
Whatever.
Make fun of me.
I know I made my logo on WordDoc, but look, we're here.
We're gonna move on.
Okay.
Stop talking about me.
We're gonna move on to the nextpart.
So the next part of this is yourpricing.
Sweet.
And this is the part thateverybody gets stuck.
'cause nobody wants to talkabout finances.
(18:32):
Nobody wants to talk aboutmoney.
But I know you also wanna raiseyour prices, so you have to do
this.
And so you're gonna finallylearn how to raise your prices
without checking it out, okay?
We're gonna give you thestrategy so you can raise your
prices and know your bareminimum that you need to make an
hour, that you need to make ayear, and also how many weddings
you need to book at what pricingrate, You are gonna be able to
(18:52):
really design the plan to make ahundred K in 12 months with your
new raise pricing, or how you'regonna raise it maybe in the
middle to the end of this year.
Either way, you're gonna justget your CEO goals going so the
next part is the marketingstudio.
'cause what good does all thismake if you have no inquiries?
I know.
I know.
So the result of this is gonnabe we want you to have at least
(19:15):
50 new wedding inquiries a year,and I want them to be aligned.
So in this module, you're gonnacreate a personalized marketing
plan that is gonna help youstrategically attract 50
inquiries a year on a multipleplatform, four-part strategy
marketing method.
That you hit every single touchpoint when it comes to
(19:36):
marketing.
You're not just relying onInstagram, you're not just
relying on your blogs.
You have so many other movingpieces that are gonna come
together, and all of them aregonna work at the same time
without you having to put all ofyour efforts into one thing and
really trying to make somethingwork that's probably not
working.
and then of course one of myfavorite.
Modules is a sales studio, soyou're gonna master sales
(19:58):
psychology, and you're gonnalearn how to finally get over
your fear of booking clientsover the phone.
Some of you guys are really goodsalespeople, and I love that we
love a sales girly, but do youknow what to say?
Do you know how to get somethingto book your highest package and
beyond?
We're gonna give you our try andproven art of yes sales script
that will actually have you bookyour next wedding in seven days
of joining.
Maybe even sooner.
Like literally, if you have aninquiry, when you join, you're
(20:19):
like, I wanna book them.
Just run to the script.
Run to the script, book them,you're good to go.
And then of course the lastpart, which is the ever after
experience you're gonna getaccess to our client experience,
email, library, and ever afterworkflow.
That's gonna create a ongoingfive star experience for your
couples to rave and refer youforever.
The result is you want five starloyal fans.
(20:42):
This is almost like freemarketing.
If you take care of yourclients, they're going to take
care of you.
And that's what this looks like.
So you're gonna get 12 monthsaccess to two monthly live group
calls.
We are also adding marketingcontent days.
Yes, marketing content dayswhere you are gonna get all of
your marketing done.
(21:02):
In just one call.
Done it a day and then you canschedule it and move on and stop
having drama about it.
Okay?
We are doing lots and lots ofimplementation challenges and
sprints, done with you.
Done for you.
There are no excuses for you notgetting results in this program.
We have a rebrand studio.
We have sprints and we also havecontent days.
We have monthly calls.
We have done for you templates.
(21:24):
We have GPTs that will literallygive you feedback if you need
feedback at two in the morning.
Every single thing that youneed.
Okay.
And if you're like, okay I'malways on the go, or I'm super
busy, we have private podcastswith the call replays and the
course curriculum.
There is a no-excuse policy inthis program.
I have covered every singlelearning psychology method that
exists.
Okay?
You are 100% covered.
(21:46):
So for the investment of thisprogram right now, at the time
of this recording, there is apay in full bonus where you will
save$500 and you will also get aone-on-one 60 minute intensive
with me at$2,500.
Pay in full or the payment planis six payments of$500, and we
also added an extended paymentplan.
So check the link in the shownotes and by request.
(22:08):
We have also added an extendedpayment plan, but I'm going to
remove that after this launch.
So if you wanna join us andyou're like, okay, I need to
make this work.
I need to win.
Or maybe.
Whatever I tried before is notworking.
Maybe going at it alone is notworking.
Take advantage of this extendedpayment plan Before I remove it.
And you're gonna wanna join uslive because the new curriculum
(22:28):
is going to drop next week.
Next week I'm going to bedropping the first module and
then the week after the secondmodule.
So this is essentially going tobe.
The first time we launched as alive cohort, and we haven't
launched as a live cohort sincethis program launched in 2020
2nd of January.
But I'll tell you what, when wedid launch Live, everybody got
(22:50):
through the entire program andeverybody got crazy results.
So what better time to startthan right now?
Now, otherwise this will beavailable, but it won't be live.
So there's a couple of things.
Save$500, pay in full.
Get the one-on-one intensivewith me.
Or you can get the extendedpayment plan and join us on a
live cohort.
There are so many bonuses thisround.
(23:12):
Also with the rebrand studio, ifyou are looking to rebrand.
You only have a couple months todo that, and we're gonna have to
close the doors on the rebrandstudio at the end of the year to
prepare for next year.
So make sure you get on thatwait list as well.
Inside of the program.
We have so many things coming,it's great.
So you're like, okay, all Laura.
When am I expected to getresults in your first seven
(23:33):
days?
In your first 30 days, which iswhat you will be able to do once
the whole program is availableevery single week, you're gonna
be able to design your sixfigure plan.
you're gonna figure out how manyweddings you want to book, how
many sessions you wanna book, atwhat price point, what's
working, what's not working, andhow you're gonna move forward
this year.
And to be fair, you can stillmake six figures this year.
(23:55):
Okay, you can still make sixfigure this year because the
year is not over.
It is April, but guess what'scoming.
Busy season.
Guess what's coming Last minuteweddings.
my sister booked her weddingphotographer last year, three
months before her wedding.
Three months.
I said, how do you know yourdream photographer is available?
She's been dreaming about thisphotographer for years, and I'm
like, how do you know she'savailable?
(24:16):
She's I don't know.
I just hope so because we'regetting married in October.
We gotta make it work.
I was like, oh my gosh.
How?
How are y'all?
How are the brides doing it?
Brides, if you're listening, howare y'all doing this?
That's too much anxiety for me,but.
They're still coming.
They're still booking, they'restill last minute weddings, and
you want to fill up yourcalendar for the rest of the
year.
Join now, babe.
We will help you do that.
(24:36):
Okay?
And then you are gonna createpricing that is going to
actually calculate somethingthat you can handle to charge,
but also profitable pricing.
You need to know, you need tomake sure that you're not
pricing yourself intobankruptcy, which a lot of you
are.
When I look at your pricing andI'm talking to the girlies that
came on the masterclass withthose pricing audits, you know
(24:57):
who you are.
If you didn't sign up already,join this program because.
You were priced so low.
So low that I was flabbergasted.
Flabbergasted.
Also, you'll be able to bookyour next inquiry.
That simple.
You are gonna have the salespsychology tools.
You're gonna know everythingfrom buyer psychology and
behavior to book your highestpackages, to position your
(25:17):
business in a place where youcan consistently book inquiries
with the most unbotheredconfidence that exists in this
world so you can finally spendthe rest of your weekends doing
what you love.
What is that really?
What do you wanna do?
I remember I got to a pointwhere I was so just burned out,
so exhausted, even in thebeginning when I was like, am I
ever gonna book enough weddingsto support my family?
(25:39):
I think at the time I waspregnant with my daughter and I
made 15.
Thousand dollars that year, andI was like, I am not making
enough money.
This is ridiculous.
And what does that mean to you?
What is freedom to you?
What is six figures in yourbusiness gonna do for you right
now?
Is it gonna give you more time?
(25:59):
Is it gonna give you more money?
Is it gonna give you morefreedom, flexibility?
What is it that you really want?
What is it that you love most?
we're gonna help you do that.
And a lot of people join for thesix figures, but they stayed for
the community.
We have an 89% renewal rate.
y'all have so much fun with methat you never wanna leave.
And honestly, every single yearthis program gets better and
(26:21):
better.
And we're gonna be launchingsomething.
I don't wanna talk about it nowbecause it's still like in my
brain.
I have to hop on a call withsomebody very.
Special about this, but we'regonna be launching something
that the alumni have beenbegging me to do but We're gonna
do it, and it's gonna be fun andI can't wait.
So it's only getting better andbetter.
But that will be exclusive tothe community and to the alumni.
So lots and lots of things arecoming.
(26:42):
This is gonna be the best yearever for wedding at.
You guys have no idea.
I have to keep all these secretsto myself and I hate keeping
secrets.
But the reason why people stayfor the community is because of
the support.
I have a very seriouslyunserious culture in this
program like.
We're serious about business.
We're serious about our goals,but we're not serious about
anything else.
We can laugh at each other.
(27:03):
We can laugh at situations.
We can come on the call and aska crazy question.
We can vent about something thathappened to us, whether it's
personal, whether it's business,whether it's a wedding that
didn't book.
Maybe we missed a special shoton the wedding day.
Like it's a safe space.
And I know one of the big thingsthat people say is that it is so
lonely in the industry and itreally is.
(27:23):
Imagine joining a program whereyou're gonna have these new
found friends and all of mystudents, I actually gotta, I
gotta create a wall in this inour community about it.
But every time they shoot awedding together, they meet up
together.
I just.
I cry silent tears of joybecause they actually are
friends.
Friends in real life in theflesh.
And so that is something specialabout having community to
(27:45):
support you.
But also they are each other'sthickened shooters.
Like how cool is that?
They are across the globe.
A lot of them are all indifferent states and they will
meet up together and be like,oh, I'm shooting a wedding here.
Can I have you guys second shootwith me?
It's a sister society at thispoint.
And so a common question I getis, how do I know if I'm ready
for this?
(28:05):
If you aren't booking fivefigure weddings or if you
haven't made your first sixfigures in business yet, or
maybe you have and you don'tlike the way that you did it,
and you want a complete strategyaudit if you can't raise your
prices, and they have been thesame for years.
Or you're just scared to raisethem.
some people are in a mindset ofI know my stuff is good.
Like I look at all these peoplethat can charge this.
(28:26):
Why can't I do it?
We'll help you.
Okay.
Or if you're just like, okay, Iwanna make six figures again,
but I don't want to pass away.
That is valid.
And we will also help you dothat.
We help anybody that wants tohave big audacious goals reach
that level.
And if you feel like you're toonew in the industry, you're not.
(28:46):
The cool thing about joining aprogram full of people that are
at the 50 K, the a hundred k andbeyond, is that everybody gets
to help each other.
Just like they say in Montessorischool.
Like my son was two and a halfwhen he came, but he was also in
the room with four year olds andfive year olds, and they were
helping him and he actuallydeveloped so much faster just
being around other kids thatwere older than him that were
(29:08):
already doing math and that werealready reading at four years
old.
The same goes in business.
The same goes in any communityor society.
I feel like I'm showing mysociology class right now, but
yes, we are better together.
Another question I get is, whatif I don't have enough time to
commit to a program?
Maybe you're in multipleprograms.
Maybe you are absolutely burnedout.
(29:28):
Maybe you're very muchoverbooked, underpaid.
Listen, you can complete this onyour own time, and like I said,
we give you tons of support.
You don't have to use them all.
You can use whatever it is thatyou need at that time.
But 12 months is long enough todo a little bit at a time, and I
don't have very long lessons.
Yes, this podcast episode isprobably the longest I've ever
(29:50):
done without a guest expert.
But my lessons are very quickand snappy, short and to the
point.
I'm talking like maximum 10 to15 minutes, except for the
mindset module.
That one's gonna be long becauseyou guys are gonna want it and
you're gonna need it.
Everything else, 10 minutes.
Here's the workbook.
Get to work.
That's exactly the kind of paceThat I thrive on, and I know
that my alumni really love thatas well as they can take what
(30:11):
they need, they can dig aroundand they can get a result.
How long do I have access?
You have access for 12 monthsand you also have a chance to
renew 30 days before your timeends.
You're gonna receive emails ofbeing like, Hey, just wanna let
you know like your time iscoming.
And you will know how much timeyou have left in the program
when the time gets close to 12months.
(30:31):
But like I said, this program isvery much designed for you to
pop in whenever you need.
Whether it's busy season or slowseason, and that's why I
extended it to 12 months.
It used to be a six monthprogram, but all of my girlies
who are in busy season thatjoined in the summer were like,
I literally am leaving and Ifeel like I just finally settled
down.
So 12 months is busy seasonproof, slow season proof,
(30:51):
procrastination, proof.
It's enough time for you to geteverything you need.
But I want you to come in withthe mindset of I'm gonna get a
result in seven days, 30 days,and 90 days.
Okay?
I don't want you to be like, oh,I have so much time.
Let me just hang out.
No, I want you to come in, dothe work and see how fast you
can get the result, and thenenjoy the rest of the month of
just support.
(31:11):
And community as you grow andchange, as you deal with the
ebbs and flows and ups and downsof the wedding photography
business, what if I can't makeit to the live calls?
Yes, the live sessions willalways be added to the private
podcast and the course portalfor you to listen to the
replays, see what you miss, seewhat everybody's assignments
are.
We have an AI summary that letseverybody know like what they
(31:32):
need to do, what is next steps,and then we check in on the next
call.
And I get this question all thetime.
How is your program different?
Besides everything that Imentioned to you did I mention
we helped our students make$2.5million.
This isn't just a photographycourse and how to use your
camera.
This is a business blueprint.
This is teaching you how to bethe CEO of your life and
business.
And like I mentioned before,phase one, we're gonna teach you
(31:54):
how to make a hundred K with 20weddings.
Phase two, you're gonna beinvited to the inner circle
where you are gonna learn how toscale to a hundred K with 10
weddings but you have to raiseyour prices.
That is the only caveat, right?
And so what do I need to getstarted?
All you need in order to getsuccess in this program is a
website platform, A CRM and asocial media platform, okay?
(32:14):
Of choice and multiple ones.
If you wanna dig your hands in alot of pies.
That is it.
Oh yeah.
And having an existing weddingphotography business, like
you've had to at least made yourfirst 30 K in business to really
get the results quickly aspossible.
You already know how to shootweddings.
You've already been bookingweddings for some time.
You've made money.
You know how to run a business.
This is not teaching you how toget.
(32:35):
You're EIN, we're just gonnamake tweaks.
We're gonna help you build,restart, grow, and set you out
to scale.
That is the whole point.
All right, so if you're ready toenroll in the wedding att before
we close the doors tomorrow atmidnight.
Join now.
Link in the show notes or DM meon Instagram.
I will link that below.
Send me a message, a voicemessage.
(32:56):
Be like, oh my gosh Lord, isthis for me?
Tell me your situation.
I will let you know three thingsthat we're gonna help you do in
the first 30 days and we'regonna get you there.
'cause one thing about me is Iabsolutely care.
I am an eldest daughter on bothsides.
I am a no fluff, no nonsense.
Mother of two, and I'm gonnahelp you do it.
I did it with two babies and itis possible.
(33:18):
It is possible to build abusiness that you love while
having kids.
Okay?
Anybody that says that youcan't, they are liars.
I did it and my personal life isway busier even than my business
was.
So let me tell you, timemanagement, learning how to just
be a CEO without losing yourcreativity is gonna change your
life forever.
(33:38):
All right.
I will talk to you guys in thedms and I will see you when you
decide to join us because youknow you want to.
I cannot wait to support you andsee you in the next episode, and
I'm gonna release the episode ofmy masterclass if you would
prefer to listen on the go thatyou missed on how to book 10 K
weddings this year.
I'll talk to you later.
Bye.
(33:58):
Hi.
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