Wedding Business Solutions

Can AI make you sound more human? Can you use technology to connect authentically—without turning into a robot? In this episode, I share lessons from Allison Shapira’s new book and our conversation about striking the right balance between efficiency and genuine connection. Are you using AI to amplify your authentic voice, or are you leaving the human touch behind? What are the boundaries we need to draw so our communications—whethe...

If your packages are named “silver, gold, platinum,” are you blending in with the crowd? Does the name of a package help your couples feel something or show what makes you different? In this episode, I share how creative package names—and the way you describe them—can set you apart and help sell the results only you can deliver.

Listen to this new 5-minute episode for ways to freshen up your package names, spark excitement in your c...

It's that time of the year to see the things you're doing wrong!

Are you making it easy enough for people to reach you? What does your website say about your business—does a forgotten copyright date hint that you might be neglecting other details? In this episode, I talk about simple things you might be overlooking that could create friction and cost you real clients, plus how freshening up your content and contact options...

Roy and I did this as a webinar recently for VenueX AI, and it went so well that I thought all of my listeners should hear it. Enjoy!

Behind every seamless celebration is a mountain of unseen planning, coordination, and human potential. Are you over-processing without realizing it? Are you tapping into the hidden talents of your team, or letting valuable skills slip by? In this episode, we dig into the “nine wastes” that sneak into ...

Are you following up enough with the couples who already reached out to you? What could your business be missing out on if you only reply once—or not at all? In this episode, I break down the latest secret shopping stats, what they reveal about wedding businesses, and how simple tweaks—like ending your emails with a single question or not overloading messages with attachments—can make all the difference in response rates and bookin...

What if you'd had just one great book or course when you began your wedding business? How much further could you have gone? Are you investing in the right training for yourself and your team, or just hoping for the best? In this episode, I talk about how investing in your own knowledge—and your team's—pays off in sales, confidence, and retention, sharing stats and stories from my journey in sales and the wedding industry.

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Jason Hewlett - The Promise to The One

Are you keeping the promises that matter most—to your clients, your team, and yourself? What opportunities are you willing to walk away from to stay true to your values? In this episode, I explore how honoring your promise, even when it means saying no, leads to greater success and deeper fulfillment—in weddings, business, and life.

Listen to this new 29-minute episode for real-world stories and...

Have you ever wondered why customer service feels more frustrating lately? Are chatbots making things easier or harder for your clients? What would happen if you walked in your customers' shoes and really asked: “Would I want to be treated this way?” In this episode, I share personal stories of surprising fees, AI mishaps, and inconsistent policies, all with the goal to help you spot the friction points in your business and tu...

Take time to look back!

As we near the end of the year, are you pausing to reflect on what truly went well in your wedding business? Are you focusing too much on the challenges and forgetting to celebrate your wins? What have you accomplished that you didn’t notice while you were “in the moment”? In this episode, I share how looking back can reveal growth, gratitude, and new ways to invest in yourself and your business—for a better ...

So many of our beliefs about wealth, success, and financial security are shaped by past experiences or stories we've unconsciously absorbed, but are they helping or holding us back? Are your financial habits based on old assumptions, or have you created a plan that actually serves your dreams? In this episode, I talk with Bill Cates, author of "The Hidden Heist," about uncovering self-limiting beliefs, the power of c...

Are you suffering from confirmation bias?

Are you stuck looking for proof that the way you do things is right? When was the last time you challenged your own business habits, or asked if there might be a better way to respond to wedding inquiries or create new offerings? In this episode, I dig into confirmation bias—why we cling to familiar strategies, how rejecting change might be holding you back, and what happens when you finally...

Do small things consistently every day over a long period of time.

Are the big goals in your business or life starting to feel overwhelming? What if you could make real progress just by showing up a little bit each day? In this episode, I explore how small, consistent actions compound over time—whether you're learning a language, building a website, or mastering a new skill. What streak could you start today that would move you...

Jeffrey Shaw - Selling to the Luxury Buyer

Are you truly embodying the world your high-end clients live in, or are you just hoping for big sales without understanding their mindset? What’s the difference between offering luxury and simply chasing money?  Tune in for real strategies to upgrade your approach, understand your unique perspective, and see why embodying your client’s world—rather than just observing—can transform your wed...

Are you chasing more leads when you should be chasing better results from the ones you already have? What if improved follow up, not just more inquiries, could be the key to growing your wedding business profits? In this episode, I share why focusing on conversion—not quantity—might be what your business truly needs and how systems, automation, or just persistence can make all the difference.

Listen to this new 10-minute episode for...

How much effort does it really take for your customers to do business with you? Are you asking for too much information up front, hiding fees, or making simple tasks needlessly complicated? In this episode, I dig into the ways we unintentionally add friction—“sludge”—that drives prospective customers away, and share strategies for making it easier for people to choose you.

Listen to this new 10-minute episode for practical tips on r...

Are you creating a place where your team loves to work… or just shows up for a paycheck? What moments of mentorship are you providing? What do your employees say about their jobs when you’re not around? In this episode, I share research and insights on how meaningful connection, advocacy, and purposeful recognition lead to loyal teams and lasting retention.

Listen to this new 38-minute episode for practical ways to create an environ...

Which of these 3 salesperson types are you?

Do you truly think like an owner when it comes to selling your services, or are you simply "punching the clock"? What happens when you empower your team with both responsibility and authority? In this episode, I explore the three kinds of salespeople you might encounter (or be yourself), why it matters for your clients’ confidence, and how acting with an owner’s mentality can sha...

Are you ever going to change the way you respond to inquiries?

Are you still responding to inquiries the same way you did years ago? Have you ever wondered if pushing for that phone call or venue tour might be costing you leads? In this episode, I share insights from secret shopping over 750 wedding businesses and ask: What would happen if you slowed down, adapted to digital natives, and made it easier for couples to respond? I’ll t...

Are you making the most of your time at conferences, or are you just showing up and blending into the crowd? What if approaching networking with a spirit of service could transform not only how others see you, but what opportunities come your way? In this episode, Rob Ferre and I dig into why being known for generosity and involvement can do more for your business than any cold call ever could. From practical advice for introverts ...