Wedding Business Solutions

Are you hesitant to try something new because it feels difficult—or is it just unfamiliar? What if you started thinking about your challenges not as “hard” or “easy,” but as “unfamiliar” or “familiar”? In this episode, I share how reframing your mindset can make learning and growth feel more achievable, whether you’re mastering a new skill in your wedding business or tackling something outside your comfort zone.

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Should vendors leave reviews for other vendors?

Ever wondered if it’s a good idea to publicly praise—or criticize—your industry peers? What happens if things didn’t go well? Should you tell the world, or handle it privately first? In this episode, I share the upsides of supporting fellow vendors with honest, heartfelt reviews, and touch on why negative feedback should be handled with care—and conversation—before ever going public.

Li...

Brian Lawrence - Moving the needle towards 2026

What's really moving the needle for your wedding business? Are you making changes now that will set you up for more success when the next engagement season rolls around? Are you treating your website and SEO as living, breathing assets—or are you waiting until it’s too late to update them? In this episode, we unpack the practical steps you can take right now to boost conversion, s...

Is supporting a cause part of who you are, or just something you hope will attract more couples? Could promoting certain charities help your business, or might it turn some clients away? In this episode, I talk about the right and wrong reasons to connect charitable giving to your company, and how to decide whether it's something you want to make part of your brand or keep personal. Think about whether your giving is core to y...

Do you really know your conversion stats?

You might know how many inquiries you get, but do you really understand what happens next? Are you tracking how many inquiries lead to real conversations? How many of those turn into meetings or tours—or sales? Are you missing out on bookings just because you’re not following up enough? In this episode, I dig into what key conversion metrics you should be tracking, how to identify your bigge...

Rosemarie Rossetti - Are your weddings and your business accessible?

Are you sure your business and your weddings are truly accessible? Would your customers, employees, or even guests with disabilities feel included at your events or in your workplace? What blind spots might be costing you business—and dignity? In this episode, I shine a light on overlooked areas of accessibility, from the entryway all the way to hiring, and reveal ...

Use AI as your thought partner, you are still the thought Leader

What if you could use AI not just to generate content, but to actually brainstorm with you—asking one question at a time, guiding your process, and pushing your ideas further? Would having an “AI thought partner” change the way you develop your business, presentations, or even solve your daily challenges? In this episode, I share how using AI tools like ChatGPT as a co...

Are you still chasing phone calls when your customers just want to text? Are you making it easy for potential clients to do business with you, or are you unintentionally pushing them away by sticking to old habits? In this episode, I challenge you to think about whether your tried-and-true methods are really working as well as they used to, and I share thoughts on adapting to customers’ preferred ways of communicating. What could h...

Clint Hufft - What does it means to be a professional?

What does it really mean to be a professional? Is it about getting paid, or is there more to how you present yourself, solve problems, and lift the whole team up? Am I making it easier for others to do their jobs, or am I unintentionally leaving obstacles in their way? In this episode, I dive into the real markers of professionalism, the unseen details that set you apart, and th...

Should you send emails with planning tips amongst regular follow-up emails?

Should you send planning tips to potential clients, or is that just adding more noise to their inbox? How can mixing in valuable advice with regular follow-ups help you stand out and keep your leads engaged before and after the sale? In this episode, I explore whether sharing tips is worth it, how often you should reach out, and the best ways to add value wi...

Would others know how to describe your business if they were referring you? Are your fellow vendors equipped to talk about the real results you deliver, or are they missing the mark? In this episode, I dive into how you can provide your partners with the right language and social proof, using reviews and feedback to craft authentic, effective talking points—making them true ambassadors for your business.

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Rod McMahon - are you adapting your selling style to their buying style?

Are you selling the way your customers want to buy?
Are you meeting them with a dialogue, or just running through another sales script monologue? What if you're missing those subtle buying signs, taking too long to follow up, or not adapting your process to fit where they are on their decision journey? In this episode, I dig into how we can recognize o...

How do you handle leads for dates very far into the future?

What do you do when a couple wants to book you for a date 15 months out—or even two years from now? How should you manage pricing, contract clauses, or even hold a tentative booking if they don’t have a venue yet? In this episode, I share practical strategies and key questions to ask when booking far in advance, ways to protect yourself against rising costs, and how to clea...

Should you treat every lead the same way? What does someone already know about you before they reach out from a wedding expo, website, or a platform like Hitched? In this episode, I ask: does your follow-up need to change depending on where the lead came from—and if so, how? Find out why a “one size fits all” approach may not get you the best results, and discover smart ways to tailor your follow-up messages to increase your respon...

Adam Tiegs - Ways wedding and event pros are using AI

Are you letting AI do the heavy lifting in your business, or are you still resistant to these new tools? What would happen if you could create presentations, emails, playlists, or even marketing copy in a fraction of the time—while still sounding like yourself? In this episode, Adam Tiegs and I dive into how prompt engineering is the new superpower, why editing matters as much as...

What do people really say about your business when you’re not in the room? Is your brand just your logo, your colors, and the fonts on your website? Or is it the promise and story you deliver every time you work an event? In this episode, I explore why your real brand lives in the words and expectations of your customers, and why what they say about you matters much more than any graphic design could.

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What are creative ways to get new inquiries?

Are you making the most of the inquiries you already get, or are you chasing new leads without first maximizing what’s in front of you? Do you know if your responses, follow-up, and online profile are actually helping—or quietly hurting—your ability to convert interest into bookings? In this episode, I dive into creative strategies for getting more inquiries, but also challenge you to loo...

Mark Caravaggio - Having the difficult conversations

How do you handle difficult conversations with clients or fellow pros when plans go sideways? What happens when a customer comes at you with both barrels, or when conflicting expectations create tension behind the scenes? In this episode, I talk with Mark Caravaggio about practical ways to navigate confrontation, lead with empathy, and set clear boundaries, both before and during ...

The 4 Steps to More sales!

Are you missing out on bookings by skipping important steps? What if the reason you’re getting ghosted is because you’re rushing couples or communicating on your terms, not theirs? In this episode I break down the four-step sales cycle—getting attention, receiving an inquiry, starting the conversation, and finally making the sale. Could making small changes to how you follow up or begin conversations be th...