Wedding Business Solutions
If weddings and events are all or part of your business, you’re in the right place. The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too. Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with confidence, or using AI in ways that actually help your business, Alan shares insights with his signature mix of common sense, experience, and humor. Alan is the author of 16 books, including AI for the Real World and Shut Up and Sell More. He’s also been named one of the “Top 100 Speakers to Watch in 2025” for the third year in a row by Motivator Music on LinkedIn, and is one of only 46 Global Speaking Fellows worldwide. Some episodes are just Alan sharing ideas and stories from decades in sales and the wedding industry. Other episodes feature conversations with industry pros, entrepreneurs, and experts who can help you work smarter, make more money, and create better experiences for your clients. If you’ve ever thought: “Why are they ghosting me?” “How do I book more of the right clients?” “Why does my website get traffic but not inquiries?” “What should I actually be using AI for?” …you’ll probably feel right at home here. You can read full transcripts of every episode at podcast.AlanBerg.com. Be sure to subscribe so you don’t miss new episodes, workshops, and ideas you can put to work immediately. If you’d like to learn more about Alan’s speaking, sales training, consulting, AI workshops, or website review services, visit: IWantAlan.com Podcast.AlanBerg.com ConnectWithAlanBerg.com You can also reach Alan directly at Alan@AlanBerg.com. Note from Alan: I invite guests onto the podcast because I believe they can bring value to you, my listeners. Occasionally, I may have a business relationship or affiliate connection with a guest or product discussed on the show. My first priority is always providing useful, actionable information, and I do not sell guest spots or paid placements on the podcast.
Episodes
Are you making it easy for your customers to contact you, or are you adding unnecessary friction to the process? Have you ever tried to click a phone number or a website in someone’s email signature and found it doesn’t work? In this episode I talk about real-world frustrations caused by image-based email signatures and why reducing these small points of friction can make a big difference in how potential clients intera...
Are you content with your content? If a couple landed on your website, would they immediately see what makes you different, or could anyone else put their logo on your site and say the same things? Is your content showing off your originality or just blending you into the crowd? In this guest episode, Brian Lawrence and I unpack why generic content is underperforming, how reviews and real experience help you stand out, and what fre...
Are you missing out on opportunities because your professional credibility is questioned before people even read your message? In this episode I talk about why using a Gmail or generic email could be holding you back, why spam filters and clients see it as a red flag, and how just one easy change can help you look more established and trustworthy.
Listen to this new 8-minute episode for the steps you can take to instantly boost your...
Are you unintentionally making yourself sound outdated in your emails or client communications? Do you still use phrases like “PS,” “enclosed please find,” or “per my previous email” and wonder why your younger clients aren’t responding? In this episode, I share what happens when language and etiquette don’t keep up with the times, why Gen Z might be confused by some of your go-to phr...
Mark Chapman - ChatGPT has ads
Are your ads really connecting to engaged couples or just blending in with everyone else? What would happen if you could be the only ad a couple sees while researching their wedding plans on ChatGPT? How do you make sure your ad budget is working smarter, not harder, and actually delivers real results? In this guest episode, I welcome Mark Chapman back to break down the new ChatGPT ads, explore the bes...
Don't say "expensive "!
Are you letting your own wallet dictate what you think your clients can spend? Do you know the difference between something being “expensive” and something delivering real value? In this episode, I challenge the way we talk about pricing and explain why “expensive” isn’t about the dollar amount but about whether the value matches the investment. Could changing your mindset around...
No, I don't want to talk to you on the phone to get a price!
How much friction is hiding in your inquiry process? Are you forcing prospects to book a call before sharing pricing info? Is requiring a phone number or too many form fields pushing potential clients away before you even get a chance to talk? In this episode I share real stories and research about where we lose people by making it too hard to start a conversation, and how...
Ben Bilbrough - Getting Gen Z to the polls
How much does your vote really count? Are you overlooking hidden ways to make a bigger impact, especially if you are Gen Z or just starting to engage in your community? In this guest episode with Ben Bilbrough, we explore how data, technology, and evolving habits reveal unseen power in our choices. What if your individual influence is greater in some places than in others? Are you making in...
Are you letting artificial intelligence make choices about your content without your final say? Have you published something that did not sound like your voice? In this episode, I explore how to keep your creativity and judgment in control and why your personal touch still matters most.
Listen to this new 9 minute episode for practical reminders about owning your ideas and making sure every message represents you and your business.
Are you getting the most out of wedding shows, or are you leaving business on the table? Do you have a follow-up system ready before the show, or do you scramble afterward and lose momentum? Are you prepared not just on the day, but for what happens before and after? In this episode I share why follow-up is the real secret to wedding show success, how to engage couples with the right messaging and landing pages, and why bringing th...
Have you ever wondered what really happens when kids are invited to weddings? Are couples and guests able to enjoy the celebration or are some missing out? What does it look like to intentionally include kids so everyone has a memorable experience? In this episode, I chat with Natalia Ramos about why curating an engaging space for children is more than just putting a babysitter in the room and how understanding each child’s n...
What’s the last thing you did that made you uncomfortable professionally or personally? Are you stretching beyond your comfort zone or settling for what you already know? How could trying something new, even if it feels strange, help you grow your skills, confidence, or your wedding business? In this episode I share reminders and real stories of why seeking discomfort leads to satisfaction, learning, and improvement in everyt...
Should you use Vibe coding?
Can you trust AI to build your website or automate your workflows, or are you trading speed for reliability and security? What if the code breaks just when you need it most? In this episode, I dig into why Vibe coding sounds easy, but the real experts know the dangers of letting AI take the wheel for critical parts of your business.
Listen to this new 9-minute episode for insights on when to trust AI-power...
Are you struggling to stand out in the crowded wedding industry? What if focusing on a specific niche could make you the first person people think of? In this guest episode with Matt Campbell, we ask: What does it take to become the go-to expert? How do your reviews, social media, and content reflect the category you want to own? We explore real strategies for narrowing your focus while still enjoying the work you love—and wh...
Make a résumé of your failures!
Have you ever thought about listing out your business failures? What would it look like if you embraced your mistakes instead of hiding them? Would sharing your stumbles actually help you and your team grow? In this episode I explore why acknowledging what hasn't worked is more liberating than embarrassing and how learning from failed attempts can lead to better ideas, stronger teams, and bigger wins ...
Are you just searching for answers and accepting quick results, or are you using AI to actually improve your business processes and profits? In this episode, I ask how you can move from using AI as a tool for speed to using it as an engine for real results. Are you among the few who will benefit most, or are you just speeding up the same old routine?
Listen to this new 6-minute episode for insight on how to move past surface-level A...
Can you really go a full day without making a single excuse? What new perspective could you gain by trying? What would your clients and team notice if you owned every mistake instead of explaining it away? In this special guest episode, I sit down with Sam Silverstein to discuss how eliminating excuses can change your business, deepen your relationships, and unlock opportunities you didn’t even realize you were missing.
Listen...
Are you truly taking ownership of every issue that comes your way? What would happen if everyone on your team treated problems as theirs to solve? In this episode, I explore why passing the buck hurts your business and how empowering your team to act on issues leads to better results, happier customers, and more satisfaction at work.
Listen to this new 8 minute episode for a push to embrace responsibility in your company and discove...
Are you letting AI decide what you share with your clients and audience? Are you trusting artificial intelligence to represent your unique voice and judgment? In this episode I ask whether you’re using AI as a tool—or handing over your creativity and critical thinking. I’ll share why it’s essential to review, revise, and take true ownership of everything that represents your business, and how you can use AI ...
Feeling anxious or overwhelmed as you hustle through your busy days? What if a few simple, daily practices could help you unwind your nervous system and show up more calm and present—for your clients and for yourself? In this special guest episode, Phil Gerbyshak joins me to talk about the “non-negotiables” that help him slow down, find stillness, and appreciate what’s right in front of him. What would your ...
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