I've been asked this question so many times over the years, and it's such a relevant topic. While a-la-carte pricing appears to give your couples more information and choices, it actually makes it harder for them to make a decision. You want to avoid decision-paralysis and make it easier for them to buy from you. Listen to this episode and see some ways to make it easier to sell your products and services... and also make i...

Getting ghosted is definitely one of the most requested topics these days. It's so frustrating to get an inquiry, reply quickly and then... nothing! Or, you reply and they get back to you and then... nothing. There are three possible outcomes to an inquiry: Yes, No or nothing (ghosting). And ghosting is worse than a No. At least with a No you have an answer. And some of you may have something else to offer (rehearsal dinner, ov...

When it comes to divisive topics, this one is right up there: Should You Put Pricing On Your Website? I chose this so you can hear more than one way to approach this for your business. When I’m doing consulting, sales training and website reviews, this is always one of the subjects we tackle. In this episode I'm giving you four different ways to address this, so you can choose which one, or ones, are right for your products, se...

If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common sense ideas for your wedding business, the episo...