Wedding Business Solutions

Wedding Business Solutions

If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at . . . . . . . . . And if you don't get my email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, you can reach him at or visit Podcast.AlanBerg.comNote: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.


December 6, 2022 6 min

I often hear wedding and event businesses complaining about all of the new competitors in their market. I’m sure this is not limited to the wedding/event industry. Most businesses don’t want to see another competitor enter their market. Whether they’ve been in business longer than you, or are brand new, are they really competitors? What is your perspective on competition?

Listen to this new, 6-minute episode for my perspective on th...

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Everyone hates no-shows on appointments and tours, but is charging the solution? I saw a conversation on Facebook started by a venue owner, @corbinmock. Obviously frustrated by couples making appointments and then not showing up, this started a serious of comments. While I agree with the premise, I have some ideas on this subject.

Listen to this new, 8-minute episode for my thoughts on how you might approach this.

If you have any...

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Every once in a while, I come across someone who’s carved out a really unique niche in the wedding and events industry. I met Andrew at a WeddingPro COR event and when he told me he provides weather tools for wedding professionals, I was intrigued. Of course weather is a big factor for weddings and events, but why are the apps on our phones not giving us the full picture and how does Andrew, and his team of 20 meteorologists, help ...

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November 23, 2022 10 min

The event went great, the customer/couple is thrilled… but they didn’t post a review!! It’s frustrating, but it’s not their fault. Just like asking for the sale, asking for reviews is your responsibility. And if you’re not getting your happy customers to post reviews, it’s probably the way and timing of your asking.

Listen to this new, 10-minute episode for ideas that are working for real wedding and event pros, like you, so you can...

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November 16, 2022 10 min

Every so often I see someone posting on Facebook, complaining about another vendor asking for a commission when they refer business. It’s always such a controversial subject and one that I’ve been addressing for years. As a matter of fact, I did two webinars on this, one with just venues and caterers and one with all suppliers. The links are below.

Listen to this new, 10-minute episode for some perspective on this from someone who’s...

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As the holidays approach it’s always a good time to take a look at our websites to see what we can do to help them convert better. For this, I’ve invited my good friend and go-to for websites and SEO, Brian Lawrence of Local Traffic Builder. Whether your site is current, starting to get dated or needs to be scrapped, this episode will give you some ideas on how to improve with the traffic you’re already getting.

About Brian

Brian Law...

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November 9, 2022 8 min

When you go to a networking event or conference, are you deciding who to talk to, or whom to meet based upon what they can do for you, or what you can get from them? Or, are you leaving yourself open to other kinds of value by not having any expectations when you meet new people.

Listen to this new 8-minute episode for my thoughts on networking and value.

If you have any questions about anything in this, or any of my podcasts, or hav...

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Are you giving your customers what they’re asking for, or are you challenging their assumptions with results and experiences that they couldn’t have imagined? One way to differentiate yourself is to show customers things they haven’t asked for, which to them are new and unique, even if you’ve done them before. I mention a book – The Challenger Sale – and there’s a link to it below.

Listen to this new 6-minute episode for ideas on ho...

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October 30, 2022 32 min

Some of my guests for these dialogues have carved out a niche, some have made a pivot. I invited Artem Lomaz on because he did a pivot into a niche. His clients and couples saw the need and pulled him in a direction that had led him to a better place. Listen to this new episode for some inspiration on how you might find your own pivot that helps you narrow your niche, to find a better place for you!

Artem Lomaz has been continuously...

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October 25, 2022 7 min

I recently read (listened) to “The Gap and The Gain” by Dan Sullivan and Dr. Benjamin Hardy. I was really intrigued by the concept of how we can so easily fall into The Gap, and focus on what we don’t have, instead of The Gain, where we can appreciate what we’ve already done to get where we are. At first, I thought it was a simplistic concept, but it gets much deeper in this very short book.

Listen to this new 7-minute episode for m...

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Are you letting others define success for you? Do you see what other’s are achieving and make that your benchmark? Or, are you choosing your own definition of success… the only one that really matters.

Listen to this new 6-minute episode for a little perspective on this topic.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@...

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Right about the same time that I asked Myrna to come on the podcast, I got a listener suggestion from Rev. Annie Lawrence in NY City to do an episode on making your website ADA Compatible (ADA - Americans with Disabilities Act). Over the years I’ve heard conflicting information about who needs to make their websites more accessible. The easy answer is that all of us should do it, but is it required by law. While this short episode ...

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Discounting is always a hotly contested topic, whether for my speaking or consulting. This was a listener suggestion (thanks, and keep them coming) and whether you’re a solo-preneur, a small group, or a large company, coming up with the right pricing strategy is key to profitability. While I’ve spoken and written about this for years, and my clients, businesses just like yours, ask me about this, a lot, I thought this would be a go...

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October 4, 2022 10 min

This topic is another listener suggestion (thanks, and keep them coming). Many of you have either already gone from having a hobby to a side-hustle. Some of you have already made the leap to full time, and others are thinking about it. If you’ve done it already, listen to see how familiar some of this sounds. If you haven’t yet made the leap, this should help you decide when it’s the right time.

Listen to this new 9-minute episode f...

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I could have interviewed Matt about scaling his business to be the largest in his market, or how he pivoted into coaching. Matt recently asked me to join him in a Beta program on Mentor Pods, his latest venture and niche, and in this episode we talk about how and why Mentor Pods came to be and how it’s different than other learning and coaching programs.

Listen to this new episode and then go to to see mo...

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September 27, 2022 9 min

Much of my work with wedding and event pros, like you, is on growing your business. I try to get you to focus on profitability, not just sales. One way to do that is to really understand your inventory, and I’m not just talking about physical goods. Your most valuable inventory are your time and your calendar. Understand those, and basic economics, and you’ll learn to profit more.

Listen to this new 8-minute episode to get perspecti...

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September 20, 2022 9 min

I saw this phrase and it inspired me to do this episode, because so many of you are doing things at a high level, and that took work. At the same time, many of you are worried about the next new competitor. Maybe they’re doing more work than you to improve, maybe not. If you’re not doing things that seem hard, right now, you’re not pushing yourself higher.

Listen to this new 8-minute episode for some ideas to, hopefully, inspire you...

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September 18, 2022 16 min

When I had Rod Baker on the podcast to talk about his pivot, we were chatting during a break about how so many DJs, and other wedding and event pros, are introverts. No matter how gregarious they may seem at an event, that could be a façade that’s masking their true, introverted selves. We had a lively discussion that I think you’d like to hear. Enjoy!

About Rod

Rod Baker is an industry optimist who strives to not only be his best, b...

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A Facebook post inspired this conversation about how wedding and event pros do, or don’t work well with others on the same wedding or event. I’ve heard some great stories and some horror stories about this, and in this episode I weigh in with my thoughts.

Listen to this new, 8-minute episode to hear my perspective on how wedding and event pros can and should work together.

If you have any questions about anything in this, or any of m...

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September 6, 2022 8 min

Every time I travel, I have a choice between a cab and an Uber (or Lyft). Often the cabs are sitting right outside and yet I’ll wait for an Uber. Why is that? What did Uber do to disrupt their industry and what can you learn from it so you can do the same in yours?

Listen to this new, 7-minute episode to get some ideas how you can make your business indispensable to your clients.

If you have any questions about anything in this, or a...

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