GoHighLevel: Revolutionizing Wedding Businesses with Kyle Meloche

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jac Bowie (00:01):
Benjamin, I'm glad you got the swear word in before
we went live.

Ben Connolly (00:06):
I don't know what you're talking about.
No idea what you are talkingabout, Jack.

Jac Bowie (00:13):
Yeah, it's always the way.
Ben lovely to see your face.

Look, it's lovely to see you too.
It's been a while, hasn't it?

Jac Bowie (00:20):
I know, I know I'm vibing the pink shirt.
It's gorgeous.

It's been a few months since I've seen you
actually.

Jac Bowie (00:27):
I know.

So, and we've got sorry go, I'm in my new little
studio thing that I've kind ofset up in here.
So, yeah, awesome, hopefully itlooks good, hopefully I don't
look like a weirdo, no, it looksgreat.
Cool.

Kyle Meloche (00:46):
Can you come?
And of a weirdo, so no it looksgreat cool.

Jac Bowie (00:47):
I'm very jealous of it.
Looks very professional.
Yeah, awesome, um, cool.
And we've got with us todaykyle.
Now you guys, I thought you hadcross paths, but you haven't.
So just to sort of introducewho everyone is kyle is the
owner of social geeks, which isthe digital marketing agency
actually that the WeddingAcademy use.
He does all of our Google ads.
He does our search ads, ourdisplay ads, at the moment, some

(01:09):
Facebook and Instagram ads.
We've doubled in quite a fewthings, haven't we?
Pinterest.

Yeah, definitely dabbled in a lot of different
places, but there's so manychannels now isn't there.
It's absolutely crazy.
It makes you happy sometimes.

Jac Bowie (01:25):
And his job is to stay on top of that and just
tell me what we should be doing,which is great.

Exactly, exactly, it's been a lot of fun.
It's been a lot of fun and thewedding academy is such a great
brand as well, like you knowit's.
It's been a real pleasureworking with you and just kind
of seeing the evolution over thelast few years he says that,
but really he finds me.

Jac Bowie (01:41):
I don't know, I don't know why, but I like fun.

Uh, it's kind of torturous, you know.
No, just kidding.

Jac Bowie (01:47):
And for you, kyle Ben is the photographer in the
Sunshine Coast, which is whereyou're also normally based.
And yeah, we crossed paths on aFacebook group, didn't we?
And connected and there youhave it.
He's my co-host most of thetime.

She just recruited me and pimped me, and now I'm
just here to make her lookamazing.

Jac Bowie (02:14):
All right, cool.
Well, let's kick it off.
Kyle is here for a differentreason.
Today we're not going to talkabout ads, although there might
come a little bit into it, butwe're specifically going to talk
today about something calledGHL, otherwise known as Go High
Level.
And I found out about Go HighLevel myself because I'm always

(02:35):
poking around and looking atwhat's the next best thing and
how can we save money as abusiness and move to better
platforms and stay on top oftechnology and a better platform
stay on top of technology.
And, ironically, around thetime that I was looking and
found GHL, kyle said I'm ontoGHL as well and actually I can
help you with it, so I thinkwe'll go to the expert first,

(02:55):
because it's such anall-encompassing software.
Kyle, do you think that youcould give us kind of like an
overview on what it is?

I'll do my best, Jack.
It's quite difficult, I think,to summarize, but I think the
best way to explain it.
What's that, ben?
Tell me what it is, kyle.
Yeah, I'll do my best.
I think the best way to explainit is kind of a business in a
box.
It has all of the software thatyou need to run a business
manage your contacts, doinvoicing, it can host courses,

(03:26):
an online community helps youthrough social media scheduling
and I think the latest iteration, it's really dabbling in the AI
space as well, so trying tohave AI assistants that learn
about your business, learn aboutyour services, your products,
and then can answer customerinquiries on social media, on
text message, whatsapp, and it'seven now taking voice calls,
which is pretty cool.
So it's a CRM, which is acustomer relationship management

(03:52):
platform, very similar to likeHubSpot or Pipedrive or you know
.
There's hundreds of differentCRMs out there, but essentially
it helps you in running yourbusiness and getting it all into
one place.
So I don't know if that answersit, but I'm sure we'll dive
into it.

Jac Bowie (04:03):
That's a good description.
The thing that got me was I'msure, Ben, you're in the same
boat as I was in that I had allthese different subscriptions.
I had one for my calendarbooking, one for my web hosting,
one for my courses, one for my,you know, and the Wedding
Academy.
The biggest expense that we hadevery month was these millions

(04:23):
of subscriptions, and thenZapier, that magic tool that
links them all and integratesthem all, you know, to go from
literally thousands andthousands of dollars a month.
I mean even Kajabi, where wehoused our courses.
I think that had got to 700 US amonth or something to combine
all of those functions into a$99 a month subscription.

(04:46):
I'm talking like it's growing abit more because I've added on
a few things.

I think that it's a good way of putting it Like in
terms of running a businessgenerally when you start, you're
going to try the tools that arerecommended to you by friends
or professionals in the industryand you're going to go for the
free tools.
So a lot of the softwareplatforms get you in by going
we'll give you this free option.
One user, you get up to athousand contacts, and free is
awesome.

(05:12):
But then once your businessgrows, you hit a thousand users,
you get to 2000 users.
Whatever it is, the pricestarts creeping up and it starts
getting very expensive veryquickly.
We used to recommend MailChimp,we used to recommend HubSpot, we
used to recommend Kajabi.
There's a whole bunch ofdifferent platforms that all
specialize in different things.
One's for email marketing,one's for managing your

(05:33):
customers and having like aninbox for your emails, your
texts, your social media.
You have another one for yourcourses.
All of these are great becausethey'll generally offer a free
tier.
But what happens when yourbusiness starts growing?
They start charging you an armand a leg and suddenly your
software costs are like $1,000 amonth.
So I think what GoHighLevelreally attracted me in because

(05:55):
my story was.
I was using HubSpot and I wasrecommending that to all our
clients and it's great becauseit has a free tier.
But then as soon as you want tostart getting into the
automation, you want to startgoing.
Okay, they fill out this form.
I want to send, you know, aseries of emails, or I want to
segment my list.
Suddenly it's $75 a month andthen if you get over 1000 people
in your contact database, thenit's another 75, it just starts

(06:16):
getting really expensive.
So you know, I think havingeverything in one place is a
huge advantage because you onlyhave to log into one thing and
it's all there.
And, like you said, you don'tneed Zapier to kind of connect
all of the different platformsand learn how to connect those.
With a trigger here and theaction there, it can get really
complicated, right?
Like I know you are actuallyvery impressive user of software

(06:39):
.
You blow me away every timeyou're like hey, I've set up
this thing and I'm like we justtalked about this yesterday,
you've already done it.
You know you're pretty good atthese stuff, but like it's a
pain in the butt if I can saythat I don't know I'm going to
put my hand up here and I amgoing to shock the crap out of
the both of you.

Let me drink first .
Let me drink first.
It is first.
Um, it is a funny afternoon inin saying saying that, like I,
when I first met jack, I'm likewoman, just stop for a minute,
like, just let me breathe,because there was email after
email of this platform, thatplatform, this, that like

(07:19):
everything was coming in becauseshe was in, because she was,
you can imagine, on, you were onso much and I'm just like, oh
my god, I cannot, I just can'tdeal and I still, I still I can
deal now, but I'm still on, likeall the emails jack, you're
gonna hate me, I'm sorry all theemails that you send, I I read

(07:41):
them, I do, but I get confusedwhen, in his brain, he goes.

Jac Bowie (07:46):
I think I replied to that yeah, I'm here like I'm.

I have galloping ADHD and you'd think that I'd be
good at all this differentstuff, but it's just, I need
black and white and everythingthat you've just spoke about,
like all of the platforms, allof that, I have no idea, and if
there's anyone else out therethat is watching, that is like
me, that has no idea, strapyourself in, because you're in

(08:15):
for a ride yeah yeah that's agood thing to say, ben, I think,
is that, like most of us aresuper busy, we don't have time
to learn all the new tools thatare out there, and especially
when you're trying to run abusiness, you're trying to get
new clients, you're trying to,you know, just do what you do.

There's all this software that can pile up and
you know you should be emailingpeople and adding them to a
database.
You know that you should beposting more content to social
media.
There's things that you knowyou should be doing, but it just
gets kind of in the too hardbasket.
You know like it's like postingvideos to all the different
platforms.
You've got to film the video,then you've got to go into
Instagram, you've got to upload,go into TikTok, you've got to

(08:53):
upload, you've got to go intofive different channels and it's
just really time consuming.
So I think the key is for smallbusiness owners is that, if you
can find, you know weddingplanners are definitely people
who can do 50 different thingsat once.
Like Jack, you're a perfectexample of somebody who moves a
million miles a minute, getseverything done, and I think it
leaves me and Ben sometimes inshock and amazement.
You know, I think the real, thekey thing is is that you need

(09:15):
to find tools that will help youin getting the job done faster
and easier, but it won't costthe earth, and I think that's
where GoHighLevel can really fitthe bill.

Jac Bowie (09:30):
Look, there's a lot of moving pieces and there's a
lot to learn.
I'm still not all over it.
I'm sure Kyle's still not allover the full on capabilities of
this software.
It's a beast.
So what we're going to do todayis kind of just hone in on some
of the key things that weddingprofessionals would use inside
the system, like some of the youknow, like processing leads and
all of that sort of stuff,invoicing and all of that.
So we'll go into some specificsaround useful features that for

(09:51):
wedding professionals, but alsofor those of you who are
students already at the WeddingAcademy.
Kyle is going to share with usa little webinar walkthrough so
you can get the visual of thebackend and what the system
looks like as well.
So we'll have links to thatinside WA TV for Wedding Academy
students.
So let's take it back a step.
Kyle, I want to know kind oflike how you started your

(10:14):
journey in digital marketing andthen how it led you to
discovering Go High Level.

Yeah, it's a good question.
I started my digital marketingjourney with my own business.
I used to be in the musicindustry.
I helped run like anindependent music label in New
Zealand and it was all aboutmarketing events.
Social media was a really bigthing and it just kind of grew
from there and I had more andmore clients who were like hey,
I'd love you to help me inbuilding a website or setting up
some you know social mediacampaigns.

(10:41):
And it evolved into starting tobuild up an agency about 10
years ago and I love learningnew things.
I've launched a business calledSocial Geeks because I am very
social.
If you can't tell, I lovechatting to people and I could
talk all day if you let me, butI also am a bit of a
self-professed geek.
I love learning new things,like this whole.
When AI came out, I dove downthis rabbit hole.

(11:02):
We're setting up agents at themoment with AI.
There's so much cool stuffthat's out there and it's only
getting faster and faster.
So I guess my journey hasalways been learning how to use
the latest kind of technology tohelp people with their
businesses and help them insaving time and saving money.
I guess, at the end of the day,getting more ROI, more bang out
of their buck from whatever itis that they're doing, I guess,

(11:24):
at the end of the day, gettingmore ROI, more bang out of their
back from whatever it is thatthey're doing.
So it's been a long, a long kindof a journey and a lot of you
know different changes along theway.
My God, my head spins thinkingof, like the last decade of how
many changes there's been with,like the Facebook algorithms and
Facebook ads and Google andTikToks now, like, looking like
it's gonna get banned in the US.
There's just so many crazythings happening.
Ai, but it's a really excitingplace to be, I find as well,

(11:47):
because it's just I don't knowlike.
You're like me, jack.
I know that you love learningnew things and you move really
quickly.
So it's a fun industry to be in.
It's a fun place to be to helpclients.

Jac Bowie (12:00):
So my first question, I guess, would be be let's take
Ben as an example.
He's a wedding photographer,right, and let's pretend that
he's got nothing kind of goingon from an automation sense.
People find his website andthey might do an inquiry online
and then he manually emails orhowever he does what he does.

(12:23):
How could someone in a businesslike that implement some really
easy things with opening a GHLaccount, like what are the first
couple of things that theycould implement?

Yeah, great question.
I think that there's alwaysgoing to be two areas in your
business that can really helplike get automation in place.
The first one is your sales andmarketing funnels.
How do you get people who areinquiring with you to constantly
be moving more and more towardsbecoming a customer?
And that doesn't mean you'reconstantly selling, but it means
that you're staying front ofmind with email campaigns.

(12:56):
You know you're giving themtestimonials, case studies,
you're talking about tips on.
You know what you need to dobefore you get married planning
tips all of these things thatyou can do as a photographer or
a wedding professional.
You're making sure that you'reshowing up in their inbox, that
you're showing up If you gettheir number.
You're sending them textmessages, you're getting content

(13:17):
out there, et cetera right,those that's really important,
and there's so many ways you canautomate that with CRMs and go
high level software that canhelp you make sure that you're
not letting leads slip throughthe cracks.
We all get busy.
I imagine that, ben, as aphotographer, you're probably
super busy when you're on shootat a wedding on a weekend.
You don't really have time tobe replying back to messages or

(13:39):
emails, and that's when peopleare kind of expecting quick
responses.
They're kind of expectingsomething back to confirm that
you've received their message.
So a really simple thing to dowould be to set up Go High Level
to have automation for replyingback to customers wherever
they're first messaging you.
So it could be on Facebook,could be on Instagram, could be
a text message or an email or aform on your website.

(14:01):
Whichever way you wanna makesure that they're getting
replied back to.
I think that high level as well.
If you set up your sales funnelright, you're making sure that
the steps that people would takenormally through the sales
journey they're kind of fallinginto the right place.
So normally what this wouldlook like is people are reaching
out to kind of understand hey,can I get a better idea of your
pricing, your availability?

(14:22):
I really love your photos onInstagram or on Pinterest or
wherever you're putting them up.
I want to see if you'reavailable on the 10th of May
2026 or whatever, right?
And so they're just starting toget information.
They're probably looking at 50different people at the same
time and they're trying tonarrow it down by figuring out
your pricing etc.

(14:42):
So that would be the first kindof step in your sales funnel is
somebody coming in and you'resaying, all right, this person's
an inquiry, a new lead, andthey're asking for a price list.
So you could automate thatpotentially and have, like your
email, your first email goingout being like thanks so much
for your inquiry.
Here's our price guide, belowattached.
We'd love to book in a call totalk to you.

(15:03):
Here's a link to book in on mycalendar and that's an automated
email.
If you can set that up to justsave you time when you're busy
on a shoot, you're at thewedding, like you don't have
time to reply back, like thatcould be a really easy example
of a starting automation thatyou could set up with
GoHighLevel.
To be honest, you can normallyset that up with any CRM, but
that's an example of how thesoftware can kind of save you

(15:24):
time and make sure everyone'sgetting a reply.

Jac Bowie (15:28):
I think, another one that's built in, another two
that are built in that are topof mind.
For me, that would be the firstthings you'd implement.
Live chat, the live chat and gohigh level is not just for your
website.
You can incorporate yourFacebook page, your Instagram
page.
You can put all of these sortof channels into one inbox,
which is awesome.

Yeah, for people like us like having everything
in one place, and on your phoneas well, is really handy Like
that.
That's something that, for me,I was like that's worth it alone
to have just one place that Ihave to check, rather than
logging into Facebook and allthese other channels.
Right, so that definitely wasvery handy.

Jac Bowie (16:05):
You kind of don't even need to look where it's
from, you just reply yeahexactly Exactly.

Yeah, that's a really nice feature.
Something that I really geek outon is you can train up AI
assistants for your business aswell, which can then help reply,
and it's not, like you know,going to be amazing answering
every single question perfectlyevery time, but going to be
amazing answering every singlequestion perfectly every time.
But what it can do is betrained up on your services from
your website and it's aiming tobook them in for a call with

(16:31):
you.
So, generally, all of us areservice-based businesses.
Whether you're a photographer,a wedding planner, a florist,
you're providing a service andgenerally, the first stage of
the sales journey is to talk tothe customer right To book in a
call, have a chat, understandwhat their needs are, what
they're looking for, what'simportant to them, and then

(16:51):
answer their questions andprovide them with an outline of
your services and pricing andavailability.
Like Facebook, instagram, livechat on your website and I think
that's a great feature Like wehave it on our website.
I believe, jack, you probablyhave some.
Actually, you guys do answer ahuman as much as you can.
So I think that's a good thingto do.

(17:12):
But you know you can set up AIif you are busy to be able to
provide a reply 24 seven andanswer most questions and then
try to get them to book in forthat free consultation or that
sales call whatever you want tocall it to kind of have a chat.

Jac Bowie (17:27):
I think the other feature that comes to mind, the
last one I'll share is theonline booking calendar.
So you know, for Ben, you couldhave a calendar on there that
you set your availability,that's live, and links to
whatever calendar you've got,whether that's, you know, your
Google calendar, whatever butyou know you set the parameters
and people can book their free15-minute consultation or

(17:48):
whatever you set, whether it'sZoom or if it's, you know, on
the phone or whatever.
But it's not just the fact thatyou can embed that on your
website and it's a bookingcalendar, it's when you put some
of those things together.
You know like have thefollow-up to reduce the no-shows
.
So set up.
You know, when we talked aboutthe email automations, you can

(18:10):
set up an email automation.
That's you know, jack Bowie'sbooked a consultation, sent her
this email to confirm thedetails and any instructions to
prepare something for the call.
You know you might say, oh,please bring your partner any
photos that you've seen orstyles that you like or whatever
.
You can put all that in theinformation.
Then, as the appointment getscloser, you can customise your

(18:32):
reminder emails and reallyreduce the no-show.
So you don't have to worryabout that sort of admin and
getting them the details.
You just turn up to yourappointment knowing that they've
got everything that they need.
You didn't have to do it, youknow.

Yeah, exactly so, kyle.
Yeah, Jack can see that I'mjust chanting to say something.
Kyle, I'm pretty sure by nowthat you've worked out that Jack
is the one that sticks to thescript and I'm the one that goes
off-road, right?
So I want to fire something atyou that you haven't maybe read.
It's a two-pronged kind ofquestion, right?

(19:08):
So, in terms of the volume thatsomeone would have to require
your services or the services ofthis platform, what's your
level?
What's your volume, do youthink?
Because I mean, for me, I'mshooting 50 weddings a year.
I don't really want to do morethan that.

(19:29):
Like, that's my littleself-imposed glass ceiling that
I'm comfy with.
If I want to bring on morepeople, I could do that, and
then, yes, I would need asituation like this.
But for me personally, and Ithink, for a lot of other, you
know, photographers or plannersor florists or something who are
only dealing with, or onlychoosing to take on, a limited

(19:51):
number, what's that goldennumber do you think?
Yeah, it's a good question.

It's kind of this I throw back another question to
you, ben it's kind of likewhat's the number for me to have
a website?
You know, like what's thenumber that I need to start a
Facebook page or Instagramaccount?
Like it's kind of like you'regoing to need to have tools in
your business and I don't knowif you necessarily would say
there's a magic number.
That would probably be thenumber to qualify.
I'd say it'd be more like withwith go high level, you can

(20:18):
build your website in here aswell.
So I think the big thing thatJack and I have found value in
this is that this can replaceessentially like every tool that
you would need as aphotographer, a wedding planner,
etc.
And have it all in one place.
And if you look at the costthat you're paying for your
website, for your calendarbooking system, for your email

(20:39):
marketing platform, like allthose costs begin to stack up.
So I'd say for like MailChimp,for example, like they're famous
for email marketing and mostwedding planners, photographers,
probably use something likeMailChimp.
If you look at that, if you'vegot like a thousand people in
your contact list, I'm prettysure don't quote me here exact
on the figure, but I'm prettysure it's around $70 a month

(21:00):
Australian just to have athousand plus people in your
email list.
So I would probably maybe togive you a number.
I would say that if you've gotmore than a thousand people in
your email list, you're probablywanting to look at using a tool
like this and you compare itwith Klaviyo or MailChimp or
MailerLite or you know one ofthe many different email

(21:21):
marketing systems out there.
It does everything that thoseplatforms do, but then you have
like 20 different features thatare also really helpful for a
wedding planner or photographer,right.
So that's, I think, where Iwould say this would be a
valuable tool.
If you're, if you're paying forother software, if you're paying
for a website, like onSquarespace, for example, or for

(21:43):
Weebly, they normally chargeabout 30 bucks a month
Australian for just a basicwebsite, right.
So if you can build that inhigh level, you get the email
marketing, you get Calendly, youget a social media scheduler
like have you guys usedHootsuite or heard of Hootsuite
before?
Yeah, so Hootsuite also chargeslike $99 a month.
All of these just get reallyexpensive and I think it's like
the death by thousand cuts, likewe're trying to make money, but

(22:06):
then when you really look atthe end of the year, you're
doing your taxes at the end offinancial year and you go I
spent how much on software.
This is crazy Like for us we'respending probably, like you
know, before we started using go, high level was easily like 20
K a year on software and that'sjust like.
That's like you know I could Icould potentially start looking
at hiring someone part time inthe business if I just kind of

(22:27):
looked at cutting back on thesoftware fees, right?
So I think that's whereGoHighLevel is really valuable
is for Jack and the WeddingAcademy.
It's like a huge amount ofsavings and we've seen dozens of
clients who've come on boardwho are spending like $1,200 a
month easy on email marketingsoftware.
You know like because they had20,000 people in their database
and it's like they charge youfor users for some reason rather

(22:49):
than how many emails you'resending.
So yeah, I don't know if thatanswers your question, ben, it's
a bit of a long-winded answer.

Jac Bowie (22:55):
Can I add?
I think, too, it's not aboutthe amount of people that you
have.
It's when you've reached apoint that you're bogged down by
admin.
Right, you want to be takingphotos, you don't want to be
emailing and following up onleads that have gone cold.
Like you want to remove as muchadmin and automate as much
admin as possible, so like we'rein the business of being

(23:17):
creative and being at weddings,like that's what we should be
doing.
Do you know what I mean?
So it's like when you reachthat point that you're like I'm
bogged down with admin.
I need, to like, find a smarterway to do this.
That's that's when you probablyshould move a hundred percent,
yeah, yeah.

I think a really good example would be like
talking about the weddingacademy, the way that we both
found out about go high level.
We were like, oh my god, thisis great.
And, uh, we looked at what was,firstly, the biggest pain point
in the business and what wascosting us the most amount of
money, and we prioritized itthat way.
So we were kind of like, whatare the 20% of software that's

(23:53):
causing us 80% of the problemsand what's the software that's
costing us the most amount ofmoney for the same features?
So we started migrating thoseover, first into the platform,
and then we were able to switchthose off and then focus on the
next one.
And so I think for somebody likeyourself, ben, like you know,
it's if you're only wanting todo 50 a year, which is still a

(24:14):
lot, to be fair, but if you arelooking to do 50 weddings a year
, you're probably still spendinga couple of hours a week, I
would guess, doing admin,sending out emails, replying
back to inquiries.
So it's kind of just doing.
I guess, a quick analysis ofcould I save an hour a week?
Right, and then how much is anhour of my time worth?
Or a couple hours of my timeworth and then making a judgment

(24:36):
call from there, because ifit's 100 bucks a month and
you're doing an hour's worth ofwork a week let's say it's four
and a half hours a month right,like it's probably worth
spending the hundred bucks tokind of get some help there and
maybe automate away that that.

Yep, yep, so thank you.
Part two I was listeningintently when you were talking
about the inquiry, the automatedemail, the schedule, the
calendar, the booking them in.
Blah, blah, blah.
Fantastic, but in my world Idon't think it's happened like

(25:16):
that for about 10 years.
Now the inquiries and I hopethat I'm speaking on behalf of
all the wedding professionalsout there the inquiries are
coming in, and'm speaking onbehalf of all the wedding
professionals out there theinquiries are coming in.
And if they are coming in, ifyou're doing a good job at
marketing and that's happeningand they do come in the question
is how much are you?
Do?

(25:37):
You have packages, and I thinkthat's pretty much universal for
every wedding supplier.
Now you can reply to that, youcan get an automated email out,
but actually being able to speakto these people and these
potential clients on the phoneis an absolute rarity.

(25:58):
I know for me, even with myreputation, how long I've been
here.
I can't still pick up.
I try, I pick up the phonewhenever there's an inquiry and
I try and ring them.
A lot of times.
They don't want to hear from me, they just want to know how
much and then they want to movealong.
Now, whether that's because I,as a as a wedding professional,
haven't sold them enough on whatI do, who I am, blah, blah blah

(26:20):
, but that's that's the realityof what's happening now.
Jack is bursting.
No, no, just wait a minute.

Jac Bowie (26:29):
wait, wait, wait, wait, wait, Wait, wait.

All right, go, go, go.
I know you're going to explodeGo.

Jac Bowie (26:35):
You can do those things on GoHer level, but
you're just thinking of emailfollow-up, right?

No, because obviously there's that golden
rule of reply to them in themeans that they've contacted you
.
Yes, so that's been themarketing kind of and the
communication for how long?

Jac Bowie (26:54):
I'm gonna say this right if I go to your website
and all I care about is price,right you're an idiot.
If you put it up there withoutcapturing me, you shouldn't have
it listed on your page.
Sorry to all those people outthere that do that, but it's
ridiculous.
Do not put your prices on yourwebsite.

Do not do that.

Jac Bowie (27:11):
Yep yeah so you have to capture them.
The easiest way would be likedownload my brochure for pricing
right.

No, because as soon as you do that, what you're
essentially doing pardon me issaying to them here's my prices,
here's what I do.
Tell me what you don't like andthey won't.
This is the thing with, butthat's why you need the
automation.

Jac Bowie (27:35):
What are you doing currently?
You're reading them and you'regoing right.
You've downloaded my brochure,but I haven't heard from you.

No they haven't downloaded my brochure because
they've.
They've seen what I do.
They want to know the pricingbecause it's not on my website.
They contact me via email.
Some will ring but I found thepeople who ring are the people
who were born from, you know,1980, back right anyone else

(28:01):
anyone else from like 1985forwards.
It's like email, how much?
Like that's just sorry if I'veoffended you, but that's what's
kind of going on like.
And they, they see the website,they see what I offer, they
want to know the prices.
They email me.
I get that email and then Ineed to a answer the questions
that they've asked me in thatemail, because sometimes there

(28:23):
is questions, sometimes it'sjust money, packages, right, and
then I'll reply to them with adedicated reply.
Like, I've got a copy and pastetemplate but I add bits into
that template to make it morepersonalized to them.
I ask them about the wedding, Iask them about certain things,
and then I'll add my pricinginto that so that they get an

(28:46):
answer.
Firstly, they get an answer totheir question, so that they get
an answer.
Firstly, they get an answer totheir question and then from
there I can see well, they'lltell me whether I'm too
expensive or if I'm in theirbudget, because I'll either hear
from them or I won't.
So you do your book, mario file.

Jac Bowie (29:11):
Scaling and making money, so you do your boot.

Well, here's, here's the thing, ben.
I reckon that you're absolutelyright.
Like a lot of people don't likecalling straight away, but you
don't want to put your pricingon the website as well, because
a lot of people there's there'sin the marketing world and jack
you're you're an expert in thisas well there's different
quadrants in terms of whatpeople are after, and most
people, especially when it's ahigh price point, are looking at
their budget right.

(29:33):
But there are people who arealso looking at like they're
willing to pay more for somebodywho is reputable, who has a
good quality.
Good portfolio comes highlyrecommended.
They want quality over a gooddeal.
Right, they want good deal, butthey want to know for the
biggest day of their lives thatthey're going to get the right
person who's going to do a goodjob and isn't going to bugger it
up Like that's really important, because there's nothing worse

(29:56):
than hiring a cheap photographerwho then, you know, loses the
photos and you've absolutelydestroyed those memories.
So I think that for somebodylike yourself, what I would
probably look to do, the basicway, would be to do what Jack
said, and I think it's a greatstrategy having it behind a form
, so you're capturing their name, their number, their email

(30:16):
address and any qualifyinginformation that you want to
know about their wedding.
That would help you in givingthem a more detailed price and
then emailing them using anautomated series of follow-ups
with testimonials, with guides,with all of those things that
would help them in rememberingyou, because in that first seven
days they're probably going tobe talking to 10 different

(30:37):
photographers.
Right, they're doing the whole.
How much like sending thoseemails out and everyone's
getting those.
So they're going shotgunapproach of just trying to get
prices from everyone, then goingthrough your portfolios and
then making a decision.
If you're the person who'sconsistently dropping into their
inbox, you're also sending thema text.
You're also trying to give thema call.
Yes, some people might findthis annoying, but at the end of

(30:58):
the day, this is your job andthis is you showing that you're
a professional and that if theywant information from you,
you're gonna try to send them anemail, send them a text, give
them a phone call to make surethat they've got that
information right.
It's not spam if they've givenyou their details asking for a
price.
You're just a professionalbusiness that's getting back to
somebody quickly and promptlyand that's what we want.

(31:19):
So with high level, there's anautomation in there called the
fast five, and the fast fiveessentially, whenever you get
somebody fill out a form on yourwebsite or a survey or there's
a bunch of different ways youcan trigger this, essentially it
will send them an email thatyou can automate.
So you fill out an email, youcan put in dynamic fields to
have their name, their you knowthe details that they provided
to make it a bit morepersonalized and sends that out.

(31:40):
It can also send them a textmessage or a WhatsApp message
and then I think this is reallycool it can also call you and
say hey, you've just gotten anew inquiry, would you like us
to connect you?
And if you push any number,connect the call through to that
person.
So there's different ways thatyou can kind of set that up.
So if you're busy, totally cool, right, like you're not going

(32:02):
to be able to take that call.
But if you are, let's say you'reout on a shoot, you're on break
, and you get a call and it'slike hey, you've got a new
inquiry on your website, do youwant to speak to them?
You go, yeah, I would Push one,okay, and then it connects you
to that person and they haveliterally just sent through that
inquiry.
So, if they're available, whichthey likely are at that time
you're going to be able to speakto them straight away.

(32:23):
And I know I would be wowed ifI sent an inquiry on anybody's
website and they called mewithin five minutes.
I'd be blown away.
How often does that happen?
Like never happens, right.
So having that automation justmakes you stand out from the
rest Because, like I said,they're going to message 10
other photographers in thatsession, most likely saying a
price list how much?
And just get to know that fromthose folk.

Jac Bowie (32:44):
I just want to add, too, that there's lots of
wedding businesses out therethat have set prices and
packages and there are weddingproviders out there who can do
sort of build your own package,like Darling Don't Panic, my
wedding planning business that Isold.
We started off having packages.
We had a full service planning,a styling and an on the day,

(33:08):
and they were set.
It was a particular price, soearly on we built proposals that
people would download, fill outa form and they would get
emailed the proposal and then itwould have a series of
follow-ups.
We spent a lot of money on thedesign and the look of that
proposal because we felt likethat was our chance to really
capture them and demonstratewhat we could do.
But then it was interactive inthat they could select and then,

(33:30):
straight away from that, paytheir deposit, sign their
contract if they wanted to, andplenty of them did that without
even speaking to us.
Over the years we refined iteven more that instead of having
packages, we had a completelycustom proposal, because we
found the niche for DarlingDon't Panic was everyone seemed
to have started something.

(33:51):
They've booked their venue,they've booked their
photographer, they've bookedlike three or four or five
things, and then they found us.
So it was never kind of likethis blank slate of you know,
let's have coffee and planeverything out.
It was always like picking upfrom somewhere.
So with this it enabled couplesto kind of go I need help
finding a photographer, I needhelp finding a photographer, I
need help finding a venue, andthey would build their own quote

(34:14):
and the price would be in frontof their eyes while they built
it and the conversions in ourbusiness that like absolutely
skyrocketed after we did thatbecause people were going I
don't need to pay for that, I'vealready got my florist.
You know they could see thevalue in and also for us it was
no longer about this package isa bit airy-fairy, because you

(34:37):
know I've had full-servicewedding planning packages that
I'm out of charge $5,000, forexample at the time for the
package and one bride it was$20,000 worth of work, the other
bride it was $3,000 worth ofwork, the other bride it was
$3,000 worth of work the amountof difference in workload.
So but my my point is forpeople like that, go High Level

(34:57):
also has solutions where peoplecan download your price If, if
it's set or if you want to do abuild your own thing.
I know that proposals.
I've been playing with that inGo High Level in recent weeks.
I haven't got the design perfectyet, but I certainly have the
capabilities to go in there andsay you can cherry pick what you
want and build your own invoiceand attach a contract and

(35:19):
attach Stripe or PayPal andpeople can download your pricing
in that way and book and paywithout even speaking to you.

It happens.
One thing I was I'm really gladyou brought that up, because I
was thinking of this when wewere talking about, like, not
giving your price list away onyour website.
I think that having a quiz onyour website.
They might seem outdated, butquizzes are great.
I think that what?

Jac Bowie (35:44):
is he saying People are doing a quiz all the time
All?

the time.
No, I think quizzes are great.
Like I think a lot of peoplethink they were like, oh well,
that's kind of peaked.
You know what I mean.
Like you don't really seequizzes that often anymore, but
I still think they're reallyreally good.
The one on the Wedding Academyis it still converts so many
people.

(36:13):
Like you know you might have 10of the people who visit your
website take a quiz that kind offigures out what type of
wedding planner might be bestfor them or what type of
photographer they should workwith.
Like maybe giving you some badexamples there, but you can use
that quiz to then qualify youraudience and ask them questions
about where they're up to in thewedding planning journey.
Have they talked to otherphotographers?
What style of photography arethey wanting?
Is it going to be kind of morecasual, more posed?
Are they going to get I don'tknow come in on horseback.

(36:35):
Like you can ask all thosequestions in a quiz.
That will then help you providea better proposal.
And, like Jack said, there isactually ways that you can
automate the quiz to then sendthem a customized proposal that
they can accept either, you know, like select the services that
they want and take the whole youknow call and everything out.
And not everyone's going to dothat, but there might be one out

(36:57):
of five people who go.
You know what.
This is great.
I'm just keen to get started,sign the you know dotted line
and then you've got a clientwho's signed up to a 5k package
Like that would be the dreamoutcome, right.
Who's signed up to a 5k packagelike that would be the dream
outcome, right.
So there's that option and it'sjust looking at how do you get
that to work so that it reallyprovides a good customer
experience.
And I think quizzes are funLike quizzes are great.

(37:18):
I love taking quizzes justbecause it will help me kind of
go oh yep, I hadn't thoughtabout this and you know I didn't
even realize that was an option.
And then it kind of gives you acustomized score or you know I
didn't even realize that was anoption.
And then it kind of gives you acustomized score or, you know,
tells you how good or bad you'redoing or what type of
personality you are, and thatkind of helps you in that
journey of going cool, like thisnow understands me better.
And, like with the WeddingAcademy.

(37:40):
It tells you which you knowcertificates you'd probably be
best suited for, based on whatyou actually enjoy doing, what
brings you joy, what do you doin your day-to-day?
Are you more of an organizer orare you more of a I don't know
a bit more of a people person?
So you can kind of go throughthat and figure out what type of
certificate or what type ofservice you should go for.

I really like the idea of that quote builder
scenario.
I really like the idea of thatquote builder scenario, like
because that's that's reallycool, because that's it's
interactive and they can buildwhat they want and then they get
.
They get it there and then youcan, you can have the hook, I
guess.
Do you want 15% off this?
Get in touch.

Jac Bowie (38:23):
I'm sure Kerry can send you the the one from
darling, don't panic.
Or you could just sign up andspam her.
Pretend that you know you needa wedding planner for you and
Hayley.

Just saying I'll be sure to reach out.

Jac Bowie (38:40):
Now I have another thing that we need to talk about
is reviews, right, ben?
I'm sure you and I havediscussed this on a previous
episode, where it's you know,you've got to ask for these
testimonials because if youdon't ask, you're only ever
going to get the bad ones right.
We're all on the same page withthat.
We've got to be proactive andask our couples for feedback and

(39:01):
we've got to use that feedback.
We've got to turn it intocontent, we've got to turn it
into proof.
We've got to turn it into, youknow, part of these email series
when we're sort of sayinghere's what other people say.
It's like working with all that.
So go high level, sure, you can.
You can work in into anautomation, sort of like an off
boarding sequence that you know,after the wedding, I don't know

(39:23):
.
A couple of days later, weekslater, whatever you ask for
feedback, that's great, yep.
Weeks later, whatever you askfor feedback, that's great, yep.
And you can do it.
You can set it up so it goes toyour google, my business page
or your facebook page, or youcan put your own links like
trust, pilot and things likethat.
That's all fine.
But the automation behind allof this is incredible is
literally set and forget, andnot only is it able to send

(39:47):
people this follow-upautomatically, get the
testimonial, it will also replyfor you using AI, which is
really nice when you don't wantto read the bad ones it can come
in and you just go.

You can do that.
Yeah, y'all can do that.
Bad reviews can be devastating,can't they?
It's you cannot help, but takeit personally.
I think with with high level,they do have really great tools
there to help in automating thethings that you want to automate
, but then take on the thingsthat you want to still take on
yourself, so you kind of havecontrol over it.
Doesn't have to be AI foreverything or automation for

(40:29):
everything.
You kind of choose what youwant to have automated.
For reviews, for example, Itend to try to.
If there is a bad review, Ithink that that's a good
opportunity.
I always say to clients it'salways a good opportunity to
actually sell yourself even morebecause you can potentially, if
you do handle that bad reviewwell, you might be able to
salvage that and turn it aroundand bring somebody back who then

(40:52):
becomes a lifelong advocate ofyour brand.
But let's say they're crazy whoyou can't save.
At least everyone else wholooks at the bad review can see
that you went above and beyondto try to help that person and
they go oh, this person wasclearly just having a bad day,
but they really went in to tryto fix this.
And I think that's what peoplelook for.
When you know we all get badreviews, it's part of you know,

(41:12):
running a business.
It's devastating when ithappens.
But if you don't have a badreview, I think people kind of
like look at your reviews andkind of go this looks fake, man,
like you got five stars.
It just doesn't sound right.
So you know, I think how youhandle those bad reviews is
really key.
But I agree, like automating itis so easy.
If you want to set up AI tohelp you reply to five-star

(41:32):
reviews, or you want it to replyto four-star and below reviews
and then you reply to it, orjust reply to all reviews on
Google and Facebook, like it canautomatically kind of you know
you set the timer 20 minutesafter the review.
I want you to reply to all ofour reviews.
It's pretty fantastic like that.
I like it anyways.

Jac Bowie (41:49):
I want you to reply to all of our reviews.
It's pretty fantastic like that.
I like it anyways.
And for all of you out therewho are getting the review,
highlighting all the texts,going to Canva and making your
square Instagram post to postthat beautiful client
testimonial, you don't even haveto do that anymore.
Gohighlevel does it for you.
It takes you, say.
I just want the ones that arefour star and above.

(42:11):
You can auto turn them into asocial post and post it in my
branding.

thanks, we need to get your magic automation one
day.
It's like you know it can justdo like testimonials are done.

Jac Bowie (42:24):
It's like dealing with thatstuff in the day to day.
It's in my business.
I've been able to, one by one,eliminate.

Yeah.

Jac Bowie (42:34):
Honestly.

And it is kind of like one of those things where,
if you're making a 1%improvement in your business
every week or even every month,that's a compounding effect, you
know.
So you really do want to try tolook at ways that you can save
yourself time to focus on themost important things in your
business, and often that's doingwhat you do being a good
photographer, going to eventsand, you know, trying to meet

(42:57):
with potential brides, to beesand other people who would be
interested in your services.
That's where the magic reallyhappens.
Like it's not really.
When you're going and sharingreviews on Pinterest, you know,
like that's not where the magichappens.
That might be something thatconvinces somebody who already
knows who you are.
They go oh, I forgot about thisperson.
I see this post and then theycome back to you, but it's very

(43:19):
rare that that's going to be theone piece of content that
converts a complete stranger toyou know, choosing you as their
photographer or a weddingplanner.
So it's good to do.
But if you can have AI or youcan have a system that helps you
automate that, it's getting itout there.
It's just 1% less things youhave to worry about and one
thing that's just happening inthe background automatically,

(43:40):
and it really is just.

Jac Bowie (43:41):
If you're doing it and other people aren't, then
you are standing out from therest Right, and that's really
the key, I think yeah, with withsorry ben, with wedding academy
, we were getting bogged downwith so much admin that it was
taking away time to update thecourse content like, and now
we're in a position where weactually can go hey, we can
block out a period of the yearand do our course updates, which

(44:05):
we haven't been able to do in acouple of years really.

So well anyway, ben go kyle, we're going off
road again.
I love it.
Let's do it.
Um, strap yourself in, standyour toes.
So, jack, is the software lady?
Right?
I am not.
You're not a software lady.
No, no, I'm.
I identify as, as challenged inthat respect.

(44:30):
Um, I identify as challenged,so I would backstory.
I was given the license to a CRMquite a quite a number of years
ago and was said here you go,this is all.
You become a brand ambassadorfor us, blah blah.
I tried and tried to use thisthing, but I was just
overwhelmed with what it had atthe start and every month

(44:55):
something just got bigger andbigger and bigger and they just
added and added and it just justit got.
After like four or five monthsit became too overwhelming and
too time consuming for me toactually get to know what this
thing did and it became more ofa hindrance than a help.
So my question is how easy isgo high level to someone who

(45:18):
gets easily overwhelmed withthis software stuff, like I do,
like so many other people?
Stop smiling, jack.
I can see that little red.
So tell us what's the back endlike, how user-friendly is it
for someone who is identifies astechnologically challenged,
like me, and what's the supportthere to help someone like me

(45:39):
that gets overwhelmed with thisstuff?

I've got to be honest, ben, that's a really
great question and I think thatmost CRMs can be really
overwhelming, like it's, becausethere's just such a sheer
volume of things you can do withCRMs and all the automation, it
does get really overwhelming,especially for people who are
technically challenged.
Maybe you know yeah, the peoplewho are technophobes, perhaps

(46:03):
you know learning new things,especially when it comes to
software.
It's like man, I would ratherbang my head against a wall than
have to learn this thing.
And I do think that Go HighLevel, where it has heaps in the
features.
It can be really daunting andthat's probably the biggest bit
of feedback that I've gottenfrom clients is like where do I
start with this?
And I think that if you are oneof the people who do feel that

(46:27):
way, it probably would pay tohave somebody in your team or
somebody in your corner.
You know that can help you withthe technical side of things.
That's what we do a lot of forour clients, is we kind of set
the system up and give you aguide on how to use it.
Jack is a perfect example wherewe set it up for her.
It took us honestly, becauseWedding Academy is a very big

(46:49):
business with a lot ofcomplexity.
They got online courses, like25 different funnels.
They've got so much going on.
It took a while to get it allset up, but we did all of the
heavy lifting, so to speak.
I'm not going to say all theheavy lifting, because Jack
actually did a surprisingly alot of the work as well.

Jac Bowie (47:06):
I mucked up lots of things and he had to do them
over and over.
That's what he's trying to say.

You got in there and you're all just set up all
the emails.
You did heaps of work, whichwas quite helpful.
Oh, I think Jack's frozen on me.
I don't know about you.

Jack's frozen.
I'm going to get a screenshotof that.
That's fantastic.
If she can see me or hear me,she's going to be horrified at
that now.
But anyway, it looks like we'velost her, so please carry on,
mate.

Yeah no worries, no worries Really pay to have.
Just like.
When you're building a website,you've got to think about what
is it that you're wanting fromit.
And if you're not technicallylike, if you're not able to
build a website, then youprobably don't want to start
from scratch building a websiteyourself.
Right, you're going to findsomebody who comes recommended a
developer, a designer, somebodywho's built websites before and

(47:51):
you're going to bring thevision hey, I want to have a
great homepage, a portfolio page, a contact page these are the
things that I need to have onthe site.
I like these designs.
Can you get it done?
And I think it's the same forthis type of software, because
you are setting up essentially abusiness in a box where it's
going to be your emails, yoursocial media.
You can create pages andwebsites in it.

(48:18):
You want to kind of go.
Here's what I want out of a CRM.
I want to be able to automatemy emails.
I want to be able to set up asales funnel so that I know
people coming from my website orfrom social media or wherever
they come from, are going to getresponded to quickly.
Here's the message I want tosend them.
Here's my price guide.
You can kind of outline what itis that you want to include and
and help you with that process.
Yeah, and then your job is justlike building a website.

(48:39):
You're not going to go in thereand build the whole thing and
then update all the pages, butyou might figure out how to
update your portfolio.
You might know how to replyback to comments or reply back
to uh, you know, add blogarticles and reply back to new
inquiries.
Those are things that you'regoing to use it for and I think
a crm is very much the same.
I would say that go high level.
You don't want to do everything, because if you don't like

(49:01):
setting up funnels or you don'tlike doing automation, it's
going to be a nightmare.
You're going to end up pullingout your hair, um you know
because you're frustrated oh,she's back, it's.

It's not even.
It's not even so much the factof not liking to do it.
I know for a lot of peoplemyself, my partner Hayley, like
you know, there's a lot ofpeople out there that if
something is a little bit toodifficult, then the overwhelm
kicks off and then there'sactually a failure to start.
Yeah, exactly right, the failureto start is the killer because

(49:32):
of the overwhelm.
So true, if there was that onestep at a time scenario which is
what I say to myself like I'mdude, you got so much to do,
just do the first thing and thenit kind of rolls on from there.
But I had something else thatwas really important and I've
forgotten so um, yeah, it's areally good question, man, like,

(49:54):
I really think that.

Um, like, like I was saying to you before jack,
uh, jump back in.
I think that you need to startwith.
What do I want out of this?
What are the things that arecausing me the biggest pain, or
the things that I know I'm notdoing that I should be doing?
A really big one, guys, isemail marketing.
There's so many studies thatshow, for every dollar you spend
on email marketing automation,you make $30 to $40 back.

(50:17):
It's a staggering amount ofmoney back, and that is because
people might not be ready tojump in when they contact you.
We all know that.
There's been people that we'vedealt with who will take three
to six months sometimes to makea decision right.
And if you're the one personwho's continually showing up in
their inbox with helpful contentthat's relevant to them it's

(50:39):
guides, it's testimonials, it'srelatable content about how
stressful a wedding can be,whatever it is right, you're the
person who stays front of mindthat the 10 other people that
they've contacted, if they don'thave email marketing set up,
they're gone right.
They may as well not exist.
So things like that very simpleto set up, but it's once you

(51:02):
set it up, it's there for life,right?
So the email marketing sideit's like it's a pain in the
butt to get going because yougot to think about what am I
going to write and when am Igoing to send it and who am I
going to send it to and how doesthis all work.
But it's essentially likeyou're funneling people into a
segmented list.
This is now the automation thatwill go out for the next three

(51:22):
months.
They're going to get an emailevery week.
It's going to be differenttypes of content, but that goes
out to everyone who evercontacts you, because when they
fill out a form they're agreeingto receiving marketing content
from you.
So anybody who contacts you andgives you their email address
and opts in, you want to getthem into that automation funnel
so that you're keeping in theirinbox over the next three

(51:43):
months.
So things like that.
That's a really good place tostart, I would say.
And then you're also looking athow do I help with replying back
to all the comments and all themessages that I get, that I
might be too busy or justmissing, right?
Because we get busy andsuddenly we're like shit, I knew
I had to reply to that person.
I completely forgot when wasthat?
It was a week ago.
Okay, missed the boat.

(52:04):
If you have automation set up tojust make sure that that's
taken care of, you havenotifications popping up on your
phone and you know that youneed to call that person, or you
know you've already texted them, you've emailed them and that's
all done.
It just means that your job's alittle bit easier.
So it's again just figuring outlike how does it fit into your,
to your world now, and nottrying.
It's just like we're talkingabout like wedding planning

(52:26):
before, like you're not going togo in and be like one size fits
all.
I'm going to plan your weddingfrom beginning to end, because
some people have already donehalf the work and other people
don't want half the work.
So you're able to kind of lookat a system like GoHighLevel and
figure out what is going to bethe most value to me and what
can I start with to get this allset up.
I think email marketing isprobably the best one to look at

(52:48):
, but yeah, that would be mystarting point.

Love it.
That's good.
I'm sure that just knowing thatalone is just going to help a
lot of people that do deal withthat overwhelm, so yeah that's
really good, something that'sprobably worth mentioning.

Sorry, ben, I don't mean to.
I get really excited, so I'mgoing to try to stop talking
over everyone, but there aretemplates as well, in high level
, and there's one for weddingprofessionals and photographers
as well.
So it's kind of like a think ofit like a template for you have
your initial offer.
It creates a landing page foryou, a series of emails that can
be sent out, and then you cantailor that to your, to your own

(53:23):
business.
So you're not starting fromscratch.
It's kind of like, okay, I'vegot the 80% of the way there and
I can now customize this tosuit with my own images, my own
content, things like that.
That's a really good way to kindof kick things off, I think,
because most of us needsomething to entice people in,
whether it's a price list or aspecial offer or it's a quiz.

(53:43):
We need something that bringspeople in, attracts them and
gets them to start the salesconversation, and then, once
they're there, you can have aseries of automations that just
keep them nurtured and keep themup to date with why you're
amazing and you know yourtestimonials, the work that you
do and why they should go withyou.
You're not going to wineveryone all the time, but the

(54:06):
people who resonate with thatare the ones that will come back
again, and we want to try toget those people to become
paying customers.

Jac Bowie (54:14):
So, yeah, Another one that worked really well for
Darling Don't Panic.
We had a day off package andthis will apply to other
planners and things like thatand when we did the initial form
where they put in their inquiry, we said your wedding date or
your approximate wedding date orhowever we worded it right, the
date that they were consideringor the confirmed date, and we

(54:34):
would refer to that in otherplaces down the track,
especially if they hadn't bookedwith us.
We would send them one I thinkit was a month out or two months
out and then sort ofreintroduce the day of package,
and that worked really well.
We got a lot of people that wemissed out at the beginning, but
they came back to us becausethey decided oh no, it's too
extravagant, we don't want awedding planner.

(54:55):
They've gone and started doingit themselves.
They've got to two monthsbefore and gone.
What the hell?
Oh, my gosh, she can come inand just do the last.
Yes, have it.

Yeah, that's a great yeah.

Jac Bowie (55:07):
Yeah, so that works again really, really well for us
and again, all of us, we put in, you know, the option to book
in and confirm and pay, becausethere are people like me that
are just like I just want done.
I want to tick that off.
Yeah, so we have spoken for anhour.
It's supposed to be a half-hourepisode, so, oh my God.

Do you?

know, what the best bit is Jack, like when you
froze.
I'm not sure if you know or not, but I screenshotted when you
froze.
So kyle and I are both laughingat you and you're like I think
we should start a new littlething where, anytime someone
freezes, I screenshot it,photoshop it and stick it on

(55:49):
wedding academy facebook page,just for laughs.

Jac Bowie (55:51):
Like yeah, we make a meme out of it or something yeah
, jack's gonna hate me.

After this I'll be in all these different
sceneries going it's been on themoon.

Jac Bowie (56:06):
This will only make sense to you if you see this
video.
Sorry, but, kyle, thank you somuch for your time.
I am sure there is.
I hate this word, unpack, butthere is so much to unpack.
We've got high level.
We've probably got a fewepisodes I don't know how we're
going to do it because there'slike so many moving parts but
anyway, you've given us anexcellent top level view into go

(56:28):
high level you've even what'sthat?

you've even given me some really good ideas, kyle,
like without the sort of I meanbased on the Go High Level.
You've given me some reallygood ideas to go back and look
at.
Yeah, awesome, and if it goesup, I'm sure other people have
too.

Yeah, I think that's the main reason is, you
know I'm here is like if we canhelp the Wedding Academy
audience like learn or get sometips out of this that they could
use in their own business intheir own way.
It doesn't have to be highlevel, right?
There's so many CRMs out there.
I'm just a big advocate of itbecause I use it in my own
business.
I use it for all of my clientsand I help people in getting it
set up.
So I think that if anybody'swatching and they're kind of

(57:09):
thinking about getting startedusing a software like this, I
would love to offer a freeconsultation.
If they want to have a chatwith me, we can talk through it.
Except for Ben.
Except for Ben.
Sorry, I've got to draw theline here, mate.
I'm sorry, he's busy that day.
I just you know I need to workwith professionals here.
That's the thing.

If I email you, Kyle, am I going to get an
automated reply that you don'tknow about?
Absolutely?

not Right.
I'll see it and I'll probablyhave a giggle about it.

I'm going to ask some stupid questions in that
email then.
Something about donkeys andflags.

Well, emails I tend to reply back to, but the
things that get me man are likeInstagram and Facebook.
I don't always see messagesthere.
So we do ai, if I'm honest,replying back, but we'd love to
have a chat with you, ben, andanybody else who's interested.
I also have a webinar thatwalks through high level.
So, um, jack, you asked, couldwe do kind of a bit of a screen
share?

Jac Bowie (58:07):
yeah, I'll share a visual.

Yeah, I've got a webinar where I go through the
different modules in the crm andexplain how like the inbox
works for your conversations,your contacts.
The automation side they havelike a whole section for
workflows.
It's kind of like workflowdiagrams and it's really cool.
That's where the magic reallyreally happens.
So if you are interested in youdon't want to talk to me one to
one, totally fine, the webinaris there for you to go through

(58:33):
it and learn more.
But if you are thinking aboutgetting this going, more than
happy to have a chat, and we arean authorized seller of Go High
Level.
We have our own branded versionand we do that for $97
Australian a month or $99.
I can't recall, but it'ssomewhere around $100.
So more than happy to have achat with anybody who wants to
learn more.

Jac Bowie (58:53):
I'm going to say with absolute honesty I found GHL
before I knew that Carl wasdoing it and I went and set up
my own account and poked aroundand tried to set up everything
myself and I'm bloody techie andas soon as I found out he did
it, I went oh my God, can youjust set this up?
This is like wait, there's somuch.

(59:13):
That was like it wasn't over myhead, but it was like it was a
lot because my business was alot.
You know it's it's not awedding planning business, it's
this, it's this beast.
So there was a lot to set up inthat instance.
So I honestly, hand on heart,would recommend, if you can go
through Kyle, go through Kyle,because you'll get support from
Kyle.
You know you'll have somebodywho will help you set it up,

(59:44):
customize everything for you.
Go high level, aren't asamazingly responsive when it
comes to support and they kindof make you jump on a live like
group event thing.
And I much prefer the socialgeeks avenue because yeah,
you've got somebody who knowsyour business sets it up is an
email away to support and thatsort of thing.
So highly recommend.

Ben Connolly (01:00:00):
So, guys, you heard it there.
If you are like me and youidentify as technologically
challenged, ring this guy.

Jac Bowie (01:00:09):
Yes.

Yes.

Kyle Meloche (01:00:10):
Ring this guy.
Appreciate it guys.
Thank you so much.
It's been really fun chattingtoday and I hope that this is
the first of many conversationsthat we have.
It was a lot of fun.
Yes, definitely.
Thank you so much.
It's been really fun chattingtoday and I hope that this is
the first of many conversationsthat we have.

Jac Bowie (01:00:18):
It was a lot of fun.
Yes, definitely so.
If you want to find out moreabout Kyle, head to
socialgeekscomau.
You'll also find him onInstagram and LinkedIn In the
show notes and, for those of youwatching on WA TV, I am going
to post two links.
I'm going to post a link tosign up.

(01:00:38):
What is it, Kyle?
Is the landing page you'vecreated?

Kyle Meloche (01:00:40):
for us.
Is it to sign up for Guy atHigh Level or what is it?
I've got a webinar link thatI'll share as well and then
where people can sign up as wellif they are interested, and
they do have an option for a30-day trial.
So if they want to do a freetrial, check it out.

Jac Bowie (01:00:50):
Kick the tires so to speak, more than happy to get
people going and and have a lookaround as well.
Cool, all right, sounds good.
Thanks, great thanks, guys, allright, well see you soon bye
it's been great chatting to you,mate.

Yeah, you too, ben .
Thank you see ya.

All Episodes

Episode Transcript

Popular Podcasts

Bookmarked by Reese's Book Club

On Purpose with Jay Shetty

Dateline NBC

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}GoHighLevel: Revolutionizing Wedding Businesses with Kyle Meloche

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Bookmarked by Reese's Book Club

On Purpose with Jay Shetty

Dateline NBC

All Episodes

GoHighLevel: Revolutionizing Wedding Businesses with Kyle Meloche

Bookmarked by Reese's Book Club