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October 2, 2023 46 mins

I would LOVE a text from you!

Ever felt like planning a wedding is a Herculean task with social media throwing inspiration from every corner? Well, worry no more because we've got Julie Smith, an authority on social media and SEO, walking you through the maze of ideas flooding platforms like TikTok, Instagram, and Pinterest. Julie shares why having a plan is imperative and how to avoid being overwhelmed by chaotic inspiration.

We also unravel the potency of Pinterest in wedding planning, even if you're just a sporadic user. Julie decodes how this platform can aid in picturing your dream wedding and communicating your vision to vendors.  We're sharing tips for how to better collaborate with your vendor team and staying on track. 

Finally, we spotlight the significance of reading wedding website articles (or watching YouTube videos) and the wealth of knowledge they hold. 

Your engagement and wedding planning can be a journey full of joy and less stress! 

Follow Julie on Instagram: 
https://www.instagram.com/gartergirl

Website:
https://thegartergirl.com

Places to go - People to see:

Kelly's Site: http://www.kellymcwilliams.com
Kelly's Blog: https://www.kellymcwilliams.com/blog
Instagram: @kellyamcwilliams


About Kelly:
Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

Need a little help planning your wedding?

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Hello and welcome to this Versus that making wedding
decisions with Kelly McWilliams.
This podcast is for you ifyou're making a wedding decision
and want to know what toconsider before saying I do to
all the things that will makeyour wedding experience a great
one.
I'm your host, kelly McWilliams, and I'm so glad to be a part

(00:30):
of your wedding planning journey.
In each episode, you can counton me and my expert wedding
co-hosts to give you everythingit takes to make the best
decisions for the wedding thatyou're dreaming of.
Remember how I said that thisseason we were going to have a
bunch of episodes where therewere things I never would have

(00:53):
thought of.
This is another one of them,because I have Julie Smith on
with me, who is a guru of socialmedia and SEO, and she's a
colleague of mine in the sensethat she's in the wedding
industry and I didn't reallythink of.

(01:13):
And she says Cal couples needto know how to plan and organize
with social media.
I was like they do.
She goes, think about it.
They can do the chaotic way orthey can do it the organized way
.
I was like what are you talkingabout, julie?
She's like well, think about it.

(01:34):
What happens when you go to acake meeting and they want your
client wants to show them thecake artist pictures.
What do they do?
Oh, I'm like, yeah, you'reright, they go through their
phone and they can't remember ifthey saw pictures on Instagram
or Pinterest or if they took apicture or something or whatever
.
Tiktok, and it's not organized.

(01:59):
They're looking for like 10minutes down at their phone
instead of being like they'relooking in the room or whatever.
I'm getting ahead of myself.
But in this episode, we'regoing to talk about the ways
that you can be kind of a littlebit more chaotic in your
wedding planning when it comesto online inspiration and things

(02:20):
like that and planning versusdoing it in a well, a way that's
not going to leave youoverwhelmed, that is organized
so that when you go to meet withyour vendors or your family
about things, you have thingsset in one place.
That's going to make things somuch easier for you, not only
from the beginning, but at theend stages, because we're going

(02:42):
to go through all of the thingsand it's only like a 40 minute
episode.
30 to 40 minutes, I can't evenrecall.
I'm so glad that Julie broughtthis up, just not something that
thought we would ever have totalk about and I'm so glad that
we did now.
So welcome back, julie Smith.
She's also oh, I didn't reallytell you about her she owns the
garter girl.
She does heirloom garters which, yes, I understand people are

(03:05):
like really Kelly people.
So you garter garters, yes,they do, and it's not so much
that they do them for like thetoss at the end of the wedding
or whatever.
That's gone by the waysidequite a bit.
But a lot of people are havingthem made like out of their
mom's dresses or whatever, andthey still will wear it just to

(03:28):
cherish it and it could be inlike your flat lay pictures and
things like that.
But she also has a bunch ofother products for, like wedding
day related, like headbands andscrunchies and like all kinds
of little things that you coulduse on your wedding day.
You can check her out at thegarter girl dot com for all of
those things.
But today she's talking to usspecifically about how to be

(03:53):
more organized in yourinspiration and your vision when
it comes to social media, likewith TikTok and Instagram, and
we talk about wedding websitesand all of these things.
Okay, let's go find Julie,julie, julie, julie, julie,
kelly, kelly.

Speaker 2 (04:14):
Kelly.

Speaker 1 (04:15):
Kelly, we're going to talk about something I don't
think I ever thought abouttalking about before, like
wedding planning through socialmedia or online or what not.
Like it's never really hard tome.
It's happening though.
Well, yeah, you're right, like,even like for me, wedding

(04:36):
planner wise, I use it to planweddings.
Like I go look for things andsee what's trending and all of
that stuff and try to like notfollow trends.

Speaker 2 (04:47):
But how do you say, how are you saving and storing
all that Well, screenshots, whatare you doing?

Speaker 1 (04:52):
That's the big question.
That's the big question and Iwas hoping that's kind of where
you were going with this,because I have my ways of doing
things.
So I'm excited that we're bothgoing to talk about, like that's
kind of where we were headed.
But I hope that you'll also,because you know so much in
particular, about Pinterest andInstagram and other things, that

(05:13):
you'll also talk about some ofthose things that even I don't
know about, because you knowthat I'm not fully aware of all
things.

Speaker 2 (05:21):
I mean, from a wedding planner perspective, I
am but for but what you areaware of is the importance of
keeping things organized and inone spot, and I think that's
kind of the message here, and ifwe could just you know, spoiler
alert jump right to the end.
It's about keeping everythingorganized in one spot, and I

(05:42):
think when you are gettinginformation, inspiration, advice
from 462 different channels, itcan be really overwhelming.
Yeah, and I'm on who's never,you know, plan a wedding before.
It's like what do you do?
So?
Like, imagine you're one ofyour amazing clients and they're

(06:03):
looking at you with like googlyeyes, like what am I doing?

Speaker 1 (06:07):
Every time I open up, you know, tiktok, to have some
fun, I'm getting hit with this,that and the other and, like you
know A lot, a lot, and, from myperspective, just when I'm with
my clients, immediately, likeevery time, something comes up,
like if we're in a meeting withlike potential floors or a cake
baker, and they're like, oh, Ifound this picture, and then I

(06:30):
and exactly what you said.
They're like I don't rememberif it was Instagram or Pinterest
, or maybe it was at a wedding Iwent to two weeks ago and
they're looking all over theirphone for this one thing where,
back when you and I got married,we rolled up with magazines
that we had like torn pages outof and like glued onto some

(06:53):
paper.
Remember, remember.

Speaker 2 (06:57):
Hello yeah.

Speaker 1 (06:59):
I don't even know if they make glue anymore.
Do people use paper Like anyway?

Speaker 2 (07:04):
And the problem is right now is like, let's say,
you do go to Instagram andyou're like it was totally from
Instagram and you're going andyou're scrolling and you're
looking for it.
While you're looking for whatyou thought you had, you're now
finding new and more stuff.
Oh yeah, overload, overwhelming, it's overload, it's too much.

(07:26):
And I'm sure your listeners areprobably going like they're
like nodding along, like uh-huh,uh-huh, yeah, uh-huh, uh-huh,
yeah.
And this is how you get aPinterest board, and you know it
too, from your perspective, islike you get the Pinterest board
and it's all over the map, yeah, and there's a thousand
pictures on it, and it's alittle boho, it's a little rock
and roll, it's a little nautical, it's a little bit of

(07:49):
everything, because it can beall so overwhelming, yeah.

Speaker 1 (07:55):
And also, everyone starts in one place and evolves
through their aesthetics andtheir design plans and what they
think they want, especiallywhen people get engaged, or
before they get engaged, theythink they know what they want
based on what they've alreadyexperienced or what is shown to

(08:18):
them.
Like this is what I'm seeing onInstagram right now.
This is what I when I openPinterest.
So this must be what you do.
You know and we've talked aboutthis kind of thing before when
we did our last podcast episodeLike you don't have to do really
anything, but like if that'swhat you're being shown, and
then, as you're going throughthe process of planning, you're

(08:40):
realizing, oh, I don't like bohoreally Really, I just like
neutral colors but more of aromantic feel.
Okay.
So then, all of a sudden, yourimages are being changed and you
gotta call those out and takeout am I right?
The ones that no longer exist.
Like that's not me anymore.

(09:01):
It's been two months.

Speaker 2 (09:04):
Right, it never was me.
It's just that I was gettingfed this diet of boho.
Let's use that for an example.
And I think a lot of couplesand you would know this, because
your intimate experience withthem is like the number one
thing they come, they all kindof come in and say is like I
don't want anything trendy, Idon't want anything that I'm
gonna hate in three months, sixyears, you know, I don't want

(09:28):
anything that I'm gonna beembarrassed about with my kids
when we're looking at this inthe future.
Right, they want these, youknow.
Yes, they want them to bepersonalized, but they would
like their wedding to betimeless Timeless there we go,
and I think, when you're lookingat social media in particular,

(09:48):
that's about the most untimelessthing.
It's very, very trendy, isn'tthat the truth?
Because what it's showing youis what is trending.
Therefore, it is trendy, and wesee this a lot with, like you
mentioned, the flowers and thecakes, and we see it a lot with
photography styles.

(10:09):
Right, like you know, a coupleof years ago it was like the
light and the air and everythinghad to be outdoor in a vineyard
, and now we're seeing, like youknow, maybe like this kind of
transition back to like a moredocumentary style where it's
like okay to do black and whiteand it's okay to be inside.

Speaker 1 (10:27):
Or okay, for the colors to be true, to color Like
that's there we go.
I see it coming back, which I'membracing.

Speaker 2 (10:33):
We're not we're moving, yeah, away from those
heavy filters and with flowers.
Right, we're moving away fromthis like ultra, ultra lush,
like very thick, you know, blush, burgundy, greens, lots of
greenery.
And to like a little moreminimal right.

(10:55):
And there's a lot of reasons forwhy this is or isn't happening,
and that's certainly not whatwe're gonna talk about today.
But I think sometimes, whenyou're seeing what you're seeing
on social media, right, whetherit's TikTok, instagram,
pinterest, whatever you areseeing stuff that's trending,
and if your goal is forsomething timeless, you're gonna
just have to like back thetruck up and start from the

(11:19):
beginning, because you are beinginfluenced, right.
You're being swayed, and itisn't based on anything that you
and your partner like or thatyou're interested in.
It's based on what other peoplelike and what other people are
interested in, and that is not arecipe for anything timeless.

Speaker 1 (11:40):
No.

Speaker 2 (11:41):
Or personal, to you so many good points.

Speaker 1 (11:44):
So many good points.
Yeah, we just went deep there.
Yeah, I kind of like that wedid.

Speaker 2 (11:50):
Okay, I mean, I think you know, if we're talking like
practicality, what do we dohere?
And I think the biggest tip islike you gotta just like,
especially when you're firststarting out, you gotta just
stop and then you can't beinfluenced.
You have to sit down with yourpartner and whatever vendors

(12:11):
you've chosen at that point andbe like what are our priorities?
What do we want?
How do we see this playing out?
Not how did how is this playingout on Instagram right now?
How is this playing out on?
You know, the last couple ofevents that I went to?
It's like how do we want thisto go?
And not necessarily from adesign aesthetic, that's

(12:31):
experience Just more from likeyeah.
From you, and I think you startwith the experience first,
that's before you start with thedesign you know that's me all
day long.

Speaker 1 (12:40):
I make pretty weddings, but it's about for us.
The people who hire us want tohave the best time planning
their wedding and they wanteveryone who comes to their
wedding to have the best timeand they want to feel like they
had the best time, like, whichis why so many of my clients
would be like the band Can wejust have them with a good band,

(13:02):
you know, so we'll start withthat versus.
you know there's some peoplethat they're going to because
the aesthetic is top of the listfor them, which I totally
understand.
For us, though, our clientsjust want to plan a celebration
and let everything else not fallby the wayside, but just
elevate that part of it, likethat's the accent to everything

(13:26):
else.
Julie, let's start by talkingabout how we can use social
media to plan weddings organizedversus not organized, which I
think there's a few differentways.
I would love to hear how you,what you would present to people

(13:48):
as options to be organized.
I think the I think we alreadysaid and highlighted what an
organized wedding looks like.
When you're using social media,it's just saving things
everywhere and not collecting inspecific ways, right?

Speaker 2 (14:12):
It's really over.
It can be a lot if we'retalking straight practicality.
I mean, I love this aboutPinterest in particular, because
they do have the board functionand you can make them secret.
It's right if you don't haveeveryone to know what you're
doing and you can just save,save, save, save, save.
Right, inspiration's free, soyou can save as much as you want

(14:34):
, and I do love that aboutPinterest, but I'm not
delusional, right?
You're also on Instagram,you're on TikTok and you're
finding ideas and inspirationeverywhere else, so I would love
to see everything go onto aPinterest board, just because it
is so organized, but that's notalways possible.

Speaker 1 (14:52):
Yeah, and not everyone uses Pinterest.

Speaker 2 (14:55):
And I think, yeah, Right exactly.

Speaker 1 (14:57):
Yeah, I mean I use it for the weirdest things.
Sometimes Google images justdoesn't have the chair that I
need to find, and Pinterest isgonna have that chair that I
need to find because my rentalcompany doesn't have a clean
shot of it.

Speaker 2 (15:15):
So that's how I'm using it.
Or you Google it and it comesup a picture from Pinterest.

Speaker 1 (15:19):
Yes, oh, yeah, very often.

Speaker 2 (15:22):
So true, so true.

Speaker 1 (15:24):
And I just need to be able to remove the background
so I can put it into my designdeck for that client.
But so I don't use it so muchfor inspiration, but our
listeners, they're using it forinspiration Absolutely.
Can you talk for just a momentor two meaning a minute to three
minutes maybe, or whateverabout how people very easily can

(15:47):
use Pinterest?
Many people, I don't even,because I'm not.
I don't cook, so I don't gofind it, use it for recipes and
I don't shop that way, so I'm anon-Pinterest user.

Speaker 2 (16:01):
Julie is what it comes out to.

Speaker 1 (16:03):
So for anyone else who's listening, who is a
non-Pinterest user, can youexplain what it's for and how it
can be used for weddingplanning?

Speaker 2 (16:12):
Yes, pinterest is awesome, so the reason why it
started, why you're findingstuff on Google is because it
was started by people who usedto work at Google, right, and so
they work really, really welltogether.

Speaker 1 (16:22):
Oh, I did not know that.

Speaker 2 (16:23):
Yeah, so if we think about searching on Google right,
it's, when you type in anything, what comes back is words,
right, it's text.
Yeah, when you type in anythingin Pinterest, what comes back
is photos.
Everything's very it's a visualsearch engine.
So it's the same concept.
It's just what you get back inyour search results is visual

(16:47):
photographs, videos, whatever,and so it makes it a lot easier
to find what you're looking forif you're a visual person.
So it helps with weddingplanning, because it is
everything is so visual, right,we wanna see the certain shade
of blue, we wanna see what thecake's gonna look like, we wanna
understand what a certain chairis gonna look like from all the

(17:08):
angles, and on and on and on.
So it makes it really helpful.
Now, pinterest also.
So when you find somethingeverything you can save things,
and in order to save something,you have to put it on a board,
and so your board can be weddingplanning, right, and all of
your ideas go on there.
You can have boards for just,you know, your flowers, or

(17:31):
boards for just your outfit, oryou can have boards for just
your menu, or things like that,so you can have as many boards
as you want, or you can justkind of have one board and the
main difference, I would think,between Pinterest and a lot of
others is you can make themsecret.
So let's say you wanted to havea board for your outfit, but

(17:52):
you didn't want everyone in theworld to be able to see it
because you don't want people tosee your outfit before the
wedding day.
You can go ahead and make thatsecret.
Yeah, so I like the Pinterestoption because then you can send
that to your wedding planner,for example, and say here's what
.
I'm thinking in terms of thedesign, and your wedding planner

(18:13):
can go oh my God, window intoyour soul.
Yes, you're all over the place.
Let's have a conversation aboutbeing overwhelmed, right?
And so it's like, thank you somuch for sharing.
It's kind of like, oh my God,we see what's going on in their
brain, and so I do love it fromthat perspective.

Speaker 1 (18:34):
I do too.

Speaker 2 (18:35):
And it also helps you narrow down.
You can quickly and easily kindof narrow down and really dial
in and hone in and make a moodboard.
The other thing that I loveabout a Pinterest board is that
and you would know this morethan me, kelly but when you are
having an event, a wedding, howmany vendors?

(18:56):
It's like 40, 45, 50 differentvendors, and in the past, when
we were married, we had to belike hey, did you see that thing
?
That I, ooh, I'm not sure itwas so hard to communicate your
vision, the end goal, and it wasso hard for vendors to meet the

(19:17):
client's expectations, becauseyou didn't always have a clear
picture, right, what's boho chicto you means something
different, boho chic to me.
And so when you have aPinterest board, you can send
that to your 45 plus differentvendors and they are like oh, I
get it, expectation met, I seeit, I know exactly the shade of

(19:40):
cornflower boo they're going for.
And, like we, everyone's on thesame page, and it makes it
really really easy as a vendorto meet your expectations as the
client, right, and so for thatpart, I really like.
But to bring it all home, that'snot always possible, right,
because A, like you said, noteveryone's on Pinterest.
We're on Instagram, we're onTikTok, we're everywhere else

(20:03):
and, like the you know phonegods, they know when we're doing
things right and so, like youmight not be using Instagram or
TikTok to plan your wedding, butall of a sudden you open it up
and there you get thesebeautiful floral arrangements or
you get you know different cakedesigns in your feet and it's
kind of hard and maybe you wantto save these things.

(20:23):
So, if you're not on Pinterestand you're not using, the best
thing I can tell you to do ismake a folder on your phone and
drop everything in that folder.
So, yes, instagram has the savefunction and yes, I think
TikTok has saving.
I'm not sure, but like, justdon't even go there, screenshot

(20:44):
it and drop it all into a folder.
You see something at an event,take a picture of it, screenshot
it, put it in a folder.

Speaker 1 (20:52):
When you say folder, you mean like an album in the
photo.
There it is.
That's what I mean an album.

Speaker 2 (20:58):
Just make an album, and the reason why I like that
is that you can share that album, just like you can share a
Pinterest board with anybody,exactly, and you can even have
it.
So let's say you have a weddingplanner and you can share that,
and then they'll get updateswhen you add stuff to it.

Speaker 1 (21:18):
Which I love Right, like when our clients like
there's I have a few clientsthat are, you know they can tell
like they're on their lunchbreak, because all of a sudden I
will see on my phone there's alittle red dot and it will say
you know, catherine updated herfolder and so I can go in there

(21:38):
and see that she added likemaybe two invitation suites that
she found on Instagram andthere's screenshots.
Just like you said, just screenit, screenshot it.
But what's, wonderful about itthat I have one thing that I
love about using the photostream.
Well, if you have an iPhone,that's what they're called, but
the sharing photo album on thephone is that, and I don't know

(22:00):
if this is the same for what'sthe other kind of phone called.

Speaker 2 (22:03):
Android.

Speaker 1 (22:05):
But on iPhones, at the bottom you can add comments,
you can give a thumbs up.
So if, let's say, catherineputs on you know three different
bouquets, I can go to thecomment and say, hey, these are
all really pretty.
What is it that you like aboutthis one?
And is it on this that you likethe size or the shape?

(22:28):
Or is it that you like the blueto white ratio, kind of?
thing, so, and then you can havethat little running dialogue
and then, when you Add theflorist to the conversation, all
of that is there like don'tlook at the colors.
Oh, who was it?
Who I was just with thisweekend when I came to DC and
Sarah, no, that was the way myclient, ashley.

(22:53):
So we had design meetings upthere, but she had just sent me
a couple days earlier Imagesfrom her bridal shower and she
really loved the flowers, butthe colors weren't what we're
using at her wedding, but sheloved those blooms.
So I was able to share thatwith her florist and say, hey,

(23:14):
ashley really likes theseflowers, can use some of these
bloom types in her flower color,because if I just put those
pictures in that photo treatmenthadn't said that she'd be like
this is not creams and whites,this is, yeah, like all the
colors.
now what we discussed, yeah yeah, so it's exactly it's about you
know it.

(23:34):
It allows that to happen, so Ithink it's a great.
Yeah, I think it's a greatplace.

Speaker 2 (23:38):
Love a shared folder yeah and listen if you are using
Instagram or Pinterest, andthey do have the comment feature
, back and forth.
But if that's not working foryou and for your vendors,
screenshot what you're seeing onPinterest, drop it into your
share folder.
I think you that's that's.
That's a okay too.
I love it.
I love a shared album, the um.
I know we're kind of runningtowards the end of time here,

(24:00):
but two points I wanted to makeis that when you do, you just
brought up a really great point.
It's like when you do findsomething, decide what it is
that you like about something.
Yeah, right, is it?
Do you like the color?
Do you like that like littleshade of blue in the background?
And because everybody sees aphoto differently, right, you

(24:21):
might be seeing it for onereason and someone's like no, no
, all I like is that shade ofyellow in the back.

Speaker 1 (24:27):
Yeah, that's it like there's a wedding cake and has
candles it next to it and wethink it's about the cake
because it's in the sun andthey're like no, I like that,
there's color, color tapercandles.
Yeah, I never really get that.
Yeah.

Speaker 2 (24:40):
So and you can leave comments to yourself like hey,
love just the candles in thecorner, or whatever and so and I
think that that that can be,can be really great make sure
you're asking when you're savingstuff, what is it that I like
about this?
And do that fairly short order,because it's gonna start getting
really overwhelming reallyquick.
Yeah, and then once you, onceyou have kind of honed in on

(25:05):
your, your, your mission or yourvision or whatever it is, you
got to start deleting like thecrap, because you're gonna be
able to to take you, and whenyou work with a wedding planner,
they're gonna be able to dothis for you.
Right, they're gonna createthat mood board so that when you
do Communicate that finalvision with those 40 plus

(25:28):
vendors, it's all cohesive andit's not, like, you know, kind
of all over the place.
Yeah, it really is importantthat once you get towards the
end, especially in those finalmonths and weeks, that you
really do have one Vision kindof cleaned up, tidy, narrowed
down, and so that is reallyimportant, important to do.

(25:49):
And then this is like my finalpiece of advice is that and this
is really hard to do, but onceyou guys all get married, you're
gonna know exactly what I'mtalking about is once you start
signing contracts with vendors.
You got to shut the inspirationdown, mmm, but because?

Speaker 1 (26:08):
planes are in place.

Speaker 2 (26:10):
Yeah, once so far you will second, triple, quadruple,
start guessing yourself andyou'll drive yourself crazy,
especially with how, in yourface, a lot of the social media
feeds are, and how you know youcould just be talking to a
friend about something and allof a sudden you open up your

(26:30):
phone and you're hit with it.
And so you whether it's likeyou pause your Pinterest account
, you, you know, go inactive onon Social media for a couple
weeks, or you just kind of sayto yourself Nope, I'm done, I'm
not doing.
You just really have to makethat conscious decision.
I have this distinct memory andwe were just doing it with

(26:51):
magazines.
At the time I, I Think I triedon like 50 different wedding
dresses, and I live in a majorcity.
I went Everywhere up and downthe East Coast trying on the
wedding dresses.
Right, I was like all themagazines, pulling all the
things up and, and once I foundmy dress, like once I purchased
it I remember my mom said okay,and now we're done.

(27:12):
All those magazines, it's allgoing in the trash, we are done,
no more.
She's like you're gonna makeyourself crazy.
And she was right.
Like Again, like you open upher Instagram feed and you're
just like hit with all thisstuff and now we just said, oh
my gosh, I want to do this, Iwant to do that, and you're like
a little squirrel all over theplace, yeah, so what I like to
say is like, once you startsigning contracts, you have to

(27:35):
be, you have to be done.

Speaker 1 (27:37):
Yeah, I mean there's and I agree to that For some
things and not for others.
I'll tell you why I think thereare some.
Okay, when you start weddingplanning Before you're engaged,
or once you get engaged, youstart following all the people,
right?
Yeah, you're following fivedifferent wedding planners for

(27:59):
DJ, six bands, 19 floors, thenot 72 different photographers,
the not wedding wire Sell mepretty carrots and cake, I mean.
The list goes on and on.
I Think you're right.
You need to unplug from those.
It's okay to unfollow like yeah.

(28:21):
But there's some people thatreally do put out great content
for, like the experience thatyou have or Actual planning.
Like there's this great guyhere His name is legend, he's an
aficion and he does the bestreels like just saying, do this

(28:42):
at your ceremony, don't let yourphotographer do that.
Like that's that kind of stuff.
Yes, like I feel like that'scool to keep, but let go of
anything that there's nothing tobe, nothing more to do with.
You know, right, unfollow otherpeople, that you know you don't
need to look at all those otherphotographers anymore, but that
you booked it happening.

(29:03):
It's happening.

Speaker 2 (29:04):
There's there's no reason you buy your wedding
dress and we're done yes, andyou know it says like you got to
be.
It comes down to confidence inyour choices and when you're
getting bombarded with thatstuff it causes you to second,
triple, quadruple guess andcauses you to be non-confident.
And then you're like, wait aminute, I felt so good in that,
so happy yeah.
Why am I all of a suddenthinking that maybe this one,

(29:27):
this grass, is the grass, is notgreener?
No, anywhere else except forright where you're at, yeah and
it, if you take nothing away,it's just that and is the second
guessing, will, will, willhappen unless you make a
conscious effort to kind of shutit down.
I agree with you.
There's so much good advice.

(29:48):
There's a lot of littlelast-minute tips and things that
you can bring in.

Speaker 1 (29:52):
Um but I just think that comes from just very Small
amount of creators, but I thinkthere's so many that in the
beginning.
You're going to because you'relooking for the people you need
to let go of all of the that'swhat floods your feet floods
your feet.
Yeah, I do want to touch intoInstagram because I know that's
where a Greater portion of myclients are looking for

(30:15):
inspiration things and just talkabout quickly for those who
don't know how to be organizedon Instagram.
If you're not gonna goscreenshot and put everything
into a photo share, like we toldyou to do but we're telling you
to do that, just so you know,but that's what you need.

Speaker 2 (30:33):
That's what you need to be doing.
But I think, yeah, instagramcan be great for actually
researching vendors.
Oh it's, you don't have to saveevery idea.

Speaker 1 (30:42):
No, no, but if you're going to save, so when you're
like scrolling, a function.
Yes, they've a group, andthat's what I'm saying.
They have a great save function.

Speaker 2 (30:53):
I think the problem with that, though, is you save
it and then it's all in therewith your recipes and everything
else.

Speaker 1 (30:58):
It's not.
Oh no, okay, you ready.
Yes, so you go on to your phoneand you, let's say you're
scrolling and you're lettingthis Beautiful cake pops up.
Oh, it's so pretty, I don'twant to forget this cake.
Okay, on the right hand side,underneath the picture.

(31:26):
Is a little bookmark.
You hit the bookmark yeah.
You hit the bookmark yeah, andthen at the top, bottom left of
the photo it's gonna pop up andit's gonna say save to
collection and you're gonna tapit when it.
And then it's gonna say newcollection and you're gonna call

(31:50):
it cakes and Then what thatdoes it's kind of like a
Pinterest board.
There's a big differencebetween the two and I'm gonna
explain what that is, but youcan do mini boards For all the
fun things that you find onInstagram.
One thing I love aboutInstagram is that it takes you
back to the person who made itor found it so like yeah or if

(32:11):
it was someone, look like youcan click through enough to get
to where you can actuallypurchase the thing.
If it's a thing, yeah right,love that.
So let's say, let's just sayit's a wedding garter, okay.

Speaker 2 (32:25):
Let's just say it's a wedding garter.

Speaker 1 (32:27):
So or you have, like, uh, asking for a friend, you
could do a board that is awedding day things, and they
come across your feed and they,they find these all the heirloom
wedding garters and all thelittle, because you have all
kinds of products that are coolfor wedding day.
So they could save it in theirwedding day.

(32:48):
Things Bookmark.
But you can have, is I probably?
I'm not kidding.
You have 50 bookmarks like andthey're all separate.
So when you open, you're savedin.
Saved in the hamburger thing.
Go to your save things.
Mine pops open and it's abeautiful board that says cakes

(33:08):
who case?
Reality TV reels like.

Speaker 2 (33:13):
We know there's no recipes.

Speaker 1 (33:15):
No, there are recipes .
Please, I'll tell you I don'tcook, but I do give recipes to
my husband to cook because he'sa great cook.
So I and I follow MarthaStewart and you know I'm like oh
, that looks so good.

Speaker 2 (33:26):
So I'll save it there .

Speaker 1 (33:28):
So, or like I have a food one where I'm like if
something comes across that I'mlike that would be great for a
cocktail hour.
I have a whole one that's onbars.
I have one is on cocktails solike yesterday I had a tasting
and something came up forcocktails and I remember like I
opened up my Cocktail thing toscroll through there, but it's

(33:53):
only cocktail stuff in there, soit is short.
Here's the difference betweenInstagram book save bookmark
saves and Pinterest.
Pinterest, you can share withpeople the album on your phone.
You can share with peopleBookmarks on Instagram you
cannot share with people andthat's the heart.

(34:14):
Yeah, yeah but if it's just foryou to be able to come back to
at some point, I think it's.
I use it all the time for somany different things.
Yeah so there is some valuethere in that.
But if it's something thatyou're ready to share with other
people, I fully agree with you.
The photos share, photo streamthing is the best way to go,

(34:35):
because everything that youfound everywhere, including like
if you're out shopping, likereal life and you see something,
sure that inspires you andyou're wondering oh, I wonder if
my floors could put flowers andsomething like this.
You can take a photo of it andput it in there and put that as
your comment.
Can we get vessels like thisfor our bases?

(34:56):
And then your floors is comeback and say no, because that
would put the flowers at eyelevel and no one would see each
other across the table.
But what I can find for you issomething similar that comes
down six inches shorter.
See how that works.

Speaker 2 (35:10):
Yes, so I see how that works.
Yeah, no, I love it and I thinkyou know, I think it's good
that you're having your spot onInstagram so you know exactly.
That way, you can just see like, was it on Instagram, was it on
Pinterest?
Yeah, sure, yeah, like, you canhave your spot and Instagram
and always goes here onPinterest, always goes here.
Tic-tac, it always goes here.

(35:31):
But if we're talking aboutstuff that I am realistically
want to share with a vendor, Ithink it's got to go in it in a
now.

Speaker 1 (35:39):
Yeah, I think it's absolutely the way up.
Absolutely good.
I wish we still hadn't wantingmagazines like we had when we
married.
I missed them.

Speaker 2 (35:51):
Why I feel like it's so hard to communicate vision.

Speaker 1 (35:55):
No, I still like reading them.
Like I still like.
I liked that those days where Iwas sitting on my couch and
like flip through pages.
I thought that was fun.
Yeah, and I still think, Istill read magazines and like
flip through pages.
Yeah you know, sometimes justreal life is is nice to not like
not be looking at a screen andI Think that's why I like

(36:16):
reading books so much.

Speaker 2 (36:18):
Yeah, agreed, I think I get my fill that way.

Speaker 1 (36:21):
You know what else I we're getting so off track here
and we're past our 30s mark.
I still want to talk about it.
Another thing that I think thatpeople are not doing that I
think we should draw theattention back to is reading the
articles on the weddingwebsites.
They are so good.
There's so much greatinformation there.
You know, when we're goingthrough Instagram and tick tock

(36:44):
on all these things andPinterest, it is all about the
image and that there's likemaybe eight words below, but you
don't get any context from that.
Whereas I'll go back to MarthaStewart, I Contribute to their,
to their articles quite often,and when they come to us,
they're asking me as an expert,kel, what do you have to say

(37:06):
about this?
And they're going to six otherexperts, so you're getting
expertise in a long format thatit's gonna take the time to
explain something to you, alsogive you pictures to back it up,
but there's so much moreinformation out there that could
help you make decisions, whichis what this whole podcast is

(37:27):
about.
That maybe you aren't evenaware of, because you're not
getting that in social media inthe way that you know is that.

Speaker 2 (37:37):
I Think it's just.
We're like a little squirrels,right?
If you don't give it to me, I'mon, I'm on to the next Marmaran
you on to the next.

Speaker 1 (37:44):
On the next, I'm next everyone's got a like Websites
low it down like like style mepretty and Martha Stewart
weddings.
Is that considered social media, like if you go read their
articles?

Speaker 2 (37:57):
No, those would be websites, magazines, like a blog
.
A blog is a it's a digitalmagazine.
Yeah, it's a digital magazine.
I think about some of mybesides the wedding garters.
You know this, kelly, I've gotlike a whole other consulting
business and we'll write blogposts for clients and I'm

(38:18):
reading this stuff and I'm likethis is gold.
The amount of free informationthat they are giving out is
beyond like.
There's this one wedding dressshop I'm thinking about.
If you're in LA, it's LaVellaBridal and she does I love her,
yeah, the best, so sweet, sosweet, so kind, best haircut and

(38:40):
so knowledgeable.
And she has this YouTubechannel and so she does the
videos and they're always likethey're so good, they're always
under 10 minutes, let's put itthat way.
But then we take them, we turnaround and we make a blog post
and every week I'm like this issuch good information.
I really hope that peopleshopping for a wedding dress are

(39:03):
finding this informationbecause she's so good.
So I think that was such a goodpoint that you're putting out
there.

Speaker 1 (39:10):
Julie, we didn't tag this on there, but maybe can we
talk about YouTube for a minute,because I have is there a lot
on YouTube for YouTube.

Speaker 2 (39:20):
What do you teach?
There is a lot, but it's in theeducation front, so it's not
the inspirational thing thatyou're thinking of.

Speaker 1 (39:26):
It's not the Instagram inspiration, it's the
education, because I feel like,but that I feel like that's
what's missing.
That's what I'm saying.
Like, do people like?
I wish people would go into thewebsites and read the actual
articles, Whereas YouTube is,there's probably a.
That's what I'm wondering, like, is there a lot of that?
Like you just said the.

(39:47):
Bella Bartle.
She's up there and she's liketalking about wedding dresses.
Yeah, oh my God.

Speaker 2 (39:55):
It's everything she walks you through, like the
alterations process, the likeshe did this one last week about
how to know when you've foundthe right wedding dress.
I'm like this is gold.
Like how do you know if thedress is like fitting you
properly, like it is so, so good.

Speaker 1 (40:16):
So I should change the title of this, or maybe we
just need to have someone on whotalks.
Who can you know, talk about?
Talk to YouTube, you know, likeI, and now I want to go look
and see what's up there.

Speaker 2 (40:28):
Well, okay, let's, I can just nail you down right
here.
So YouTube is owned by Google.
So when I was saying how Googleis search with pictures, right,
and Pinterest, sorry.
Google is search with words,pinterest is search with
photographs, youtube is searchwith videos, so it's a search

(40:49):
engine.
So let's say, you want to, like,fix your washing machine, or
how do you, you know, dosomething or build something, or
how do you cook something?
Or, in this case, like you know, why is this wedding dress cost
so much?
Right, you can go and you canfind your answer on YouTube.
So, if you're not a reader,youtube is where you need to be,

(41:13):
because, like I said, we, forexample, she did this whole
thing about breaking down theprice of a wedding dress, right,
and why does this thing cost$10,000?
And she literally goes throughand shows you on the dress in a
way that is really difficult todescribe in a blog post, and so,
in that case, if you're tryingto learn something, like you

(41:36):
were talking about your personwho's inefficient, and you can
really go in and you can educatethat way through video.

Speaker 1 (41:44):
And that's good for people who don't read.

Speaker 2 (41:46):
Yeah.

Speaker 1 (41:47):
I'm so glad this came up.
I'm gonna have to do a littleresearch.

Speaker 2 (41:50):
You gotta read your YouTube is where you need to be
yeah, but if you start on Google, it will pull up YouTube, yeah,
so it's not like you have to go.

Speaker 1 (41:58):
True, true.
But I mean I guess it's just onthe level, like the podcast.
Like in the beginning I waslike, are people really gonna
listen?
Well, now I know they do andthat it does actually help
people, which was the goal inthe beginning.
Like, how can I help people sothat they don't have to have to
our phone calls with me to knowif they wanna have a first look

(42:21):
or not?
You know, because there's somuch I can explain, but there's
somewhere I can send them allthe time that.
Here's my voice saying here'swhy you should or should not,
and also here's a photographerwho's got their perspective on
it should or should not.
So yeah, so there's the ones.
So YouTube you can do on yourcouch while your fiance is

(42:42):
watching football or when you'resomewhere else where you can
watch things.
And then podcasts is for whenyou're commuting, when you're
sitting in the subway, whenyou're on the bus, when you're
driving your car.
That's all I do is listen topodcasts.
In my car it gets a nice quiettime, so I have to listen to
them.
In the shower I do too.

Speaker 2 (43:04):
Okay, so I'm not the only one that's great yeah,
because the way my shower is, Ihave this little ledge that
doesn't get hit by water.

Speaker 1 (43:10):
I just put one of those pop socket holders up in
there, so, yeah, there I havethem all over my house, because
I listen to a lot of things.
This was a really we went over30 minutes, but I feel like we
talked about so many thingsthat-.

Speaker 2 (43:26):
That was all.
You, though, don't blame me forthe last night.
No, I'm not going to.

Speaker 1 (43:29):
I'm glad we talked about it.
And you'll have to tell herthat we talked about her show.
Is it a show on YouTube?
Oh my gosh, she's amazing, I'mgonna think of a Is it a call to
show?

Speaker 2 (43:39):
Is wedding fashion expert?
Look up wedding fashion expert.
Her name's Nairie.
She's amazing.
Lavela is the dress shop.
She's the head.
She wears so many-.

Speaker 1 (43:50):
I wonder if we met her at the same place.
She?

Speaker 2 (43:52):
wears so many different hats at Lavela's Rital
.
She's amazing, but go look herup on YouTube.
I'm gonna think of a good topicand let's get her on your
podcast.

Speaker 1 (44:01):
I think we might have met her at the same time,
probably.

Speaker 2 (44:06):
Probably when I hunted her down in New York City
, because she was the mostfashionable girl there.

Speaker 1 (44:10):
I mean all things, all things, okay.
So our podcast is turning outto be a big shout out to her,
but I love that for her.
I love that for her.
Everyone's gonna be like what'sthis person?

Speaker 2 (44:20):
Wedding fashion expert.
Okay, I know, wedding fashionexpert Lavela Bridal.

Speaker 1 (44:24):
Julie, Her name's Nairie.
Thank you so so much.
So I already told everyone I'llhave all the links to
everything and I'm so glad thatwe talked about this because it
is not something that we havedelved into.
It's something that we do whenit comes to wedding planning and
we really should talk about.
I almost should call it likeI'll be being organized versus

(44:46):
not being organized when itcomes to I was just thinking.

Speaker 2 (44:48):
The topic really is like less about social media and
more about being organized withyou Ending the overwhelmed.
Yeah, being like how not to be,how not to be.
So it's a lot, it's a lot, andyou and I know this, cause we do
this every day.
I'm glad we do it every day,and so if I can just take a
little bit of that overwhelmaway from your listening, Thank

(45:09):
you so much.

Speaker 1 (45:10):
I hope we can do that , thank you.
Thank you, all right, so we'llhave you back on again, or maybe
we'll do a live on Instagram orsomething and have Nairie join
us too.

Speaker 2 (45:19):
Yes, that would be great Okay love you, friend.

Speaker 1 (45:22):
Bye, okay, bye.
I'm so glad to be able to sharemy wedding experiences and
expertise with you, and that myco-hosts are so giving it theirs
.
We truly do want you to havethe best time at your wedding,
and our hope is that thispodcast is helping you to make
your engagement time whileplanning your wedding that much

(45:42):
easier.
May I ask a favor of you?
If this is the case, would youjust take a moment to leave a
review of this podcast on yourlistening platform?
It helps people just like youto find the podcast and to also
find out their answers so theycan make decisions.
I would also absolutely lovefor you to give this versus that

(46:04):
podcast a shout out on yoursocial media.
You can find us at this versusthat wedding podcast on
Instagram, and if you would likeme to help you with a specific
question, a wedding decision,please by all means ask, send me
a DM.
I would love to hear from youand maybe, just maybe even have

(46:25):
you as a wedding cast on afuture episode.
Have fun and you just doanother great wedding.
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