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February 11, 2021 16 min

Valentine's day is one of the biggest days of the year for the Wedding Industry. Nearly 40% of all engagements happen between November and February starting with Thanksgiving in the USA and ending with Valentine's day. So wedding off-season is engagement marketing season and if you are going to stand out from the crowd you need to be different in some way.

In today's episode, I'm going to walk you through a way of automating your communication once so that you don't have to keep repeating yourself or keep writing new content every week. 

You can do this in 2 ways you can block some time on your calendar and bash out 52 emails and get them set up or you can write one email a week of the next 52 weeks. Either way, the idea is you would have a sequence of emails that would automatically send to your potential clients from when they first sign up to your email. and that this sequence would help you book calls with those leads which you can turn into bookings.

So take a listen as I walk you through what to look at, adding a call to action and segmenting your list as you go. If you feel like you're behind in your marketing don't worry you can implement this, this weekend.

For your email marketing requirements take a look at:

Mailchimp>referral link if you decide to join Mailchimp and choose a paid plan I may get referral credit to my account.
Calendly > Book a virtual coffee and chat with me here 

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