We started the show with a look into the workings of a partnership in business between a husband and wife. Chris and Jude have worked alongside each other as equal partners in their business since 2010 so if you are working with your partner I'm sure you'll find some common ground with these two and if you are considering starting that partnership listen in for some tips from the pros.
So what are your top tips for honing our Websites?
One
Your Home Page is so important. It is likely the first page someone lands on so you need to capture your ICA’s attention.
Clear statement above the fold
Good quality fast-loading image
A call to action
Ensure your home page looks good on all devices
Also, have a second call to action, so the first is the marry me CTA (ie. buy my stuff/book a call) the second is your way of getting the opportunity to try again, so offer them a free download in exchange for their email.
All of this should be happening before they have to interact with the screen on any device.
Two
Test your website on a mobile device, more than 50% of browsing is done on a mobile phone and more again that is done on a tablet so the total of mobile browsing out ways web browsing significantly now. So you REALLY need to check everything is working well and looks good on a mobile device.
Make sure titles aren’t vanishing off the side of the page make sure you have contact forms that fit in the screen and that pop-ups can be closed.
Three
Make sure your navigation menu is clear and consistent. Don’t use any industry jargon that the average person wouldn’t understand. Make your contact me look like a button so it’s obvious they need to click it.
Four
Don’t try to be clever with your page titles google scans these too and about it understand as does the average person but meeting the wedding warrior means nothing to either.
Five
It will also increase the words across your navigation menu and start to make it look cluttered a rule of thumb is to keep it between 6-8 items only.
Jude and Chris
Jude and Chris Wharton are the co-founders of Ready Steady Websites® an off the s
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Edited and produced by Donna Eade
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Until next week...
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