April 15, 2025 • 17 mins
Gen Z is already in your sales funnel—even if you haven’t noticed yet—and their buying habits are nothing like what worked with Millennials.
In this spicy episode, I’m breaking down why ignoring this generation could be costing you thousands and how to adjust your sales strategy to keep up with who’s actually booking weddings in 2025.
Here is the thread I am reacting to: https://www.threads.net/@brandeegaar/post/DHqyTYmq8yd?xmt=AQGzPEyF4eMDTSQ-PR4OHQZHlAaWsEkj5bv1YGPLW2K3QA
This is the article I cited https://ecocart.io/gen-z-spending-habits/
You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application
Buying Habits of Gen Z Couples in 2025 https://weddingproceo.com/how-to-reach-gen-z-couples-2025/
The Assume Sales Training. 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg
=========================
EPISODE SHOW NOTES BLOG & MORE:
https://weddingproceo.com/no-one-cares-about-gen-z/
=========================
Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!
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Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz
=========================
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brandee Gaar (00:01):
So apparently talking about the buying
habits of Gen Z hasbecome a controversial
topic over on threads.
Last week I posted a threadtalking about how to sell
to Gen Z and the things thatthey like and don't like, and
the comment section blew up.
this may be more of a hottake, spicy Brandee episode
(00:22):
that you're getting today,but I wanna talk about the
comments, why they were made,and why I feel strongly that
you should care about Gen Zbecause they are coming up
fast into our marketplace.
And if you're ignoring them,you're leaving thousands
of dollars on the table.
so You're probablydying to know Brandee.
What did you post that causedso much drama over on Threads?
(00:43):
Well, I didn't thinkit was gonna cause that
much drama, to be honest.
Talking about Gen Z or thebuying habits of couples in
our marketplace doesn't exactlyseem like a controversial
topic, but apparently it is.
So the.
Thread that I posted wasGen Z. Couples don't want
to inquire for pricing.
They want clarity, speed, anda seamless booking process.
If your inquiry process isconfusing, they'll move on.
(01:06):
And some of the commentsthat we got, I loved
right, some of the com.
I mean, I loved all the commentsbecause over on Threads, that's
where the hot debates happen.
That's where everybody hasan opinion, and we all know
that it's the most difficultthing in the world that if you
don't agree with something,you just keep scrolling.
That's not really howit works on most of
social media, and it's.
Definitely not howit works on threads.
Everyone has to drop in withtheir opinion and I'm here
(01:27):
for it because I love talkingabout these kind of topics that
are affecting our industry.
So some of the commentsthat we got were, I'm a
millennial and this is me too.
And I was like, yeah, I'mZennial like I call myself
a Zennial because I don'treally wanna be Gen X, but
I was born on the cusp year.
Okay?
but I buy like that too.
I want to know what I'm gettinginto before I even reach out.
(01:48):
I wanna have an idea ofthe cost, and then I want
to have a sales call.
See if it's the perfect fit forme and buy like I'm the person.
I'm every salesperson's dreambecause by the time I've
reached out for a sales call,I know enough to know that
if the sales call goes well,I'm buying within 60 seconds
of getting off the call oreven during the call, right?
Like I am well researchedbefore I go into the call in
(02:10):
the first place, and there'snothing more frustrating or
that will make me bounce faster.
Then not being able to get theinformation that I need to make
that decision ahead of time.
this is something that I thinka lot of generations value,
but here with this newestgeneration, it's actually
becoming a deal breakerbecause they are the first
generation who's only knowna life with social media and
(02:31):
with technology in their hand.
And that means that they havealways been used to being able
to get any information thatthey need or want immediately.
They don't have to wait for it.
They don't have toschedule a call.
And while this strategy ofgetting someone on a call
with no idea what your costor what you deliver is.
Might have worked 20 years agowhen the only way that we could
(02:54):
get information was by callingsomebody or reading a printed
article about them, or anadvertisement about them, right?
So that strategy mayhave worked 20 years ago.
And listen, if it's stillworking for you today.
I'm not the right coach for you.
I don't know why you'relistening to my podcast
and I don't know why you'reon my threads, right?
Like I'm clearly not the rightcoach for you because I'm
gonna tell you that's wrong.
(03:15):
But if it's workingfor you, more power to
you, bless and release.
Go have fun.
Kill it.
I wish you all the best.
I know I told you guysyou were getting spicy
Brandee today, right?
What I thought was interestingabout one of the first comments
that I got on this thread,and I, I was out of pocket
when, um, I posted this.
So I didn't see it tilllater in the day, and I
(03:35):
was just kinda like, huh?
Like I'm reading it.
And I was like, is thiscomment meant to be.
A genuine question becauseit doesn't really seem like
it's framed that way, butI really try to believe
the best in people, right?
Like texts can betaken out of context.
I try to believe the bestin people, so I was like.
Yeah, maybe they're genuinelyasking for clarification,
(03:55):
so I'm gonna give it, buthere's what they wrote.
Dot, dot, dot.
And you know this how?
In all caps do youhave empirical data
to back up this claim?
Factual evidence?
You seem to be well positionedin the industry, so I'm guessing
you're willing and able toprovide some insights that
corroborate your statement.
Okay, so take that as you will.
(04:16):
But I thought, you know, I meanthey are asking for data, right?
They're asking if I just madethis up, and if you know me, if
you've listened to my podcastfor any length of time, you know
that I always say I'm a datagirly and I'm a business coach.
I take that very seriously.
I don't just come on hereand whimsically tell you
guys things that I just.
(04:36):
Think, or that have onlyaffected my business or
that I kind of just likegut feeling made up one day.
I don't come onhere and do that.
And if I do, I'm tellingyou like, Hey, this
is kind of my hunch.
This is what I thinkmight be coming.
Right?
I tell you that.
But when I make a statementlike this, like Here's Gen Z's,
buying habits, it's becauseI've been studying this.
Why am I studying it?
(04:57):
Because they are the next buyinggeneration in our marketplace.
And I say next, but inreality, they're here.
I've done several episodes onGen Z, so I would love for you
to go back and watch some ofthose episodes where I really
dig into their buying habits.
But what you need to know isthat here in 2025, the oldest
Gen Z are about 27, 28 yearsold, and depending on what
(05:20):
type of couples you servein the marketplace, you're
literally selling to them.
Right now, my company blush,we typically serve a little
bit more mature of a client,so we typically are serving.
Late twenties, early thirties.
So we're just now startingto see this generation
Z in our sphere, right,in our sales funnel.
But if you servea client that's.
(05:41):
Early, mid, late twenties.
You definitely, like thisgeneration is making up the
bulk of your market, right?
so by not researching them, bynot understanding their buying
habits and how they're differentfrom millennials, you're really
doing a disservice to yourcompany and leaving thousands
of dollars on the table.
So all that to say, ofcourse, I thought, let me
(06:01):
believe the best in this post.
Right?
Let me, let me say.
Yeah, it, they probablyjust want me to drop some
data so that they can alsounderstand these deeper
buying habits of Gen Z. Right?
So I drop in and I say there'sactually lots of articles
that talk about the buyinghabits of Gen Z. One of
them, which I did a whole.
Podcast on several monthsago is the Knot Wedding
(06:23):
Trends report, right?
They talked a lot aboutthe buying habits of Gen
Z, but one that I reallyhave enjoyed reading is an
article by EcoCart and it isliterally called 42 Statistics
on Gen Z spending habits.
Now, this is notdirectly focused on the
wedding industry, right?
It doesn't need to necessarilybe, but it is focused on
(06:43):
the buying habits and thespending habits of Gen Z.
And so I loved this article.
It was written last year, mid2024, and some of the things
that it says all retail brandsshould be paying attention to
Gen Z spending habits this year.
now that they've gottentheir degrees and entered
the workforce, we'rebeginning to see the shape
of their views and desires.
Like every generationbefore, they will one day
(07:04):
transform American society.
So it's important that we payattention to their priorities.
Gen Z spending power will shaperetail over the next decade.
And the reason that I wantedyou to hear that part of the
conversation is because as weget into some of these comments,
I think that they're hysterical.
I don't know any of us who arein business just for today.
(07:26):
Yes.
Are we really focused onthe buyers that are in
our marketplace today?
Yes, for sure.
But are we also forward lookingand thinking, what can we
change about the way we sell,the way we market, the way
we brand ourselves, the waywe've built our team, the way
we position our pricing, allof our strategies we should.
Always be forward thinking.
Who are we selling to?
(07:46):
What do they want?
What do they like?
How is it workingin our sales funnel?
How's our marketingfunnel working?
Right?
Like as business owners,we shouldn't just be
thinking about today.
If you are, you'realready behind.
We should be forward thinkingas to what we need to do to
continue growing our businesses.
when they say Gen Z isgonna shape buying over the
next decade, this is whowe're looking at, right?
(08:06):
This is the generation thatwe should be looking at.
Even though Gen Z isstill young, this is
going back to the article.
Even though Gen Z is stillyoung, they're spending power
significant, their currentspending power is worth
hundreds of billions of dollars.
Hundreds of billions, andas they get older, this
number will only increase.
On top of this, youngerGen Z holds influence over
(08:28):
older generations as theirboomer, gen X and millennial
family members purchasegifts and even necessities.
Gen Z is an importantdemographic that companies,
especially those in e-commerce,must pay attention to.
This is huge you guys, and so toignore this generation, to not
think about it is a disserviceto your own business, right?
(08:50):
And again, this is what I wantyou to understand is you have
to know as a business owner.
Who do you serve?
Who is your demographic?
What is the average agerange of your ideal client?
If it's thirties.
Then you're not here yet, right?
This is coming up.
This is coming up, butyou're still very much
serving a millennial.
Right?
But if you serve early,mid, late twenties,
(09:13):
these are your people.
These are your people.
These are the people youshould be focused on and
how they're spending.
Now, the reason that it's soimportant that we understand
that their spending habitsare so different is because
it's not just that Gen Z is atotally different generation
than millennials, and they dohave different buying habits.
It's also that Gen Z snuckinto the marketplace.
(09:33):
So when I first started mybusiness back in 2007, all we
talked about was how to sellto millennials, literally.
That's every conference,every article, every
blog, every everything.
Everyone was telling you howto sell to millennials, right?
And so what's interesting isthat there's actually very
little data or, or emphasisbeing put on how to sell to
(09:53):
Gen Z. And the reason for that.
I believe is becausethey became adults during
the pandemic shutdown,during the Covid shutdown.
That's when they became adultsand came into the marketplace.
And so we were so focusedon just how to survive that,
that we didn't realize.
All of a sudden they're 28years old and they're here.
Like they're already buying,like they're, it's huge, right?
(10:15):
And so we really haven'tput a lot of emphasis
on this, and I am.
I love helping wedding businessowners to understand their
client, like understand whatthey want from them, the
strategies that are working.
And so understanding the buyinghabits of this newest generation
is a really big piece of that.
So I've been talkingabout this honestly,
(10:35):
probably for a year now.
If you go back and lookat different podcasts,
different YouTubes thatwe've done, you'll see that
I talk about this a lot.
I talk about Gen Z, a lot, andI'm not gonna stop doing that.
So.
Anyway, I dropped the article.
I kinda said, gen Z snuck intothe marketplace while we're
all focused on the pandemic.
I dropped the articles,blah, blah, blah.
Right?
So this is where it gotinteresting, and this is
(10:55):
where, why I decided to doan episode on this, because
I was like, okay, um, so I'mthinking the best, right?
I'm like, I'm gonnadrop the data.
Yes.
I, I have the data.
Of course I do feel freeto look at it or Google.
There's literally millionsof articles on this.
And so the response was.
But Why do you havesuch a focus on Gen Z?
(11:17):
The article you cited said GenZ contributed to a whopping
5% of all spending in the USwith the oldest Gen Z being
28, barely entering into theaverage marriage age range.
Why focus on such asmall market share?
okay.
.
So before I go on to tell youuh, let me, let me tell you
about a few of the others.
(11:38):
So.
someone actually respondedbefore I could, which I love
and kinda, and kind of jumpedin and said, why so much?
Focus on disputingwhat she's saying here.
Gen Z is of marrying age,as you just mentioned.
If you don't intend toservice Gen Z clients,
that's fine, but she wasn'twrong here to post about the
newest generation trends.
So I love that shejumped in before I did.
'cause I wasn't goingto reply to this again.
(12:00):
then he comes back again andsays, again, gen Z accounts
for five in all caps,percent of total spending.
I'm an educator andteach workshops too.
That's such a nichemarket to be focused on.
It's odd advice.
Okay, so here's my thing.
Again, I told you guys,you're getting spicy
Brandee today, right?
So if you're listening tothis on the podcast and um,
(12:22):
you haven't been watching onYouTube, I'm gonna encourage
you to go over to YouTubebecause one, it's fun.
It's fun.
I'm sitting in myoffice, spicing it up.
so here's my thought.
This article does say that GenZ accounts for 5% of all buying.
Why?
Because they are not a hugepiece when you consider that
there are still millennials,gen X and boomers, all
(12:43):
still in the marketplace.
So yes, gen Z makes upfor 5% of total spending
in all of America.
'cause these are USbased statistics, right?
It's not global.
So yes, they make up for 5%,However that's expected to
more than triple over thenext five years, first of all.
So let's start there.
And second of all, the articleand what I was saying is
(13:03):
really meant to say, if youknow your client, this could
be a much larger piece of thepie for you if you service
young, mid, or late twenties.
So I thought it was kind offunny that he was like, um,
they're barely of marrying age.
I'm like, what?
there are.
Literally tens of thousands ofcouples who get married before
the age of 28, So, if you knowthat that's your demographic,
(13:25):
this is making up a much largerpiece of the pie for you.
So you do need to befocused more on how am I
selling to this generation?
What strategies do I need tochange in my sales funnel,
in my marketing funnel?
How I speak to them, theway that I'm converting
them, the way that I'm.
Servicing them, right?
All of these things are so, soimportant, and even if they're
not that larger pie for you,even if you are serving a more
(13:47):
mature couple, this couple,this generation is coming
into your marketplace, you'regoing to start seeing them
in your sales funnel any day.
Now, they will be making upa large percentage of your.
Buyers over the next five years,and I don't know about you,
but I didn't build a businessthat would go away tomorrow.
I'm building a businessthat has long-term planning,
(14:07):
long-term strategy.
I plan to still be around fiveyears from now, and the only
way to do that is to make surethat I'm staying on trend,
that I'm staying up with thestrategies that I understand
who my buyers are and howthey buy, what their buying
habits are, and what they'relooking for in my company.
Well, friends, thank you somuch for joining me for this
episode of What the HeckHappened on Threads last week.
(14:28):
I've absolutely loved havingsome fun with you today.
If you wanna know more aboutthe buying habits of Gen Z,
specifically, what they'relooking for, and I go into
it in a lot more detail.
Go back and listen toepisode 2 77 where I break
down exactly how to reachGen Z couples in 2025.
I'm telling you, CEO donot sleep on this newest
generation that's cominginto our marketplace.
(14:48):
if you have, comments about thisepisode, I would love for you to
drop me a DM over on Instagram.
I'm at Brandee Gaar and I lovegetting dm. So let me know what
you thought about this episodeand I will see you next time.
So apparently talking about the buying
habits of Gen Z hasbecome a controversial
topic over on threads.
Last week I posted a threadtalking about how to sell
to Gen Z and the things thatthey like and don't like, and
the comment section blew up.
this may be more of a hottake, spicy Brandee episode
(00:22):
that you're getting today,but I wanna talk about the
comments, why they were made,and why I feel strongly that
you should care about Gen Zbecause they are coming up
fast into our marketplace.
And if you're ignoring them,you're leaving thousands
of dollars on the table.
so You're probablydying to know Brandee.
What did you post that causedso much drama over on Threads?
(00:43):
Well, I didn't thinkit was gonna cause that
much drama, to be honest.
Talking about Gen Z or thebuying habits of couples in
our marketplace doesn't exactlyseem like a controversial
topic, but apparently it is.
So the.
Thread that I posted wasGen Z. Couples don't want
to inquire for pricing.
They want clarity, speed, anda seamless booking process.
If your inquiry process isconfusing, they'll move on.
(01:06):
And some of the commentsthat we got, I loved
right, some of the com.
I mean, I loved all the commentsbecause over on Threads, that's
where the hot debates happen.
That's where everybody hasan opinion, and we all know
that it's the most difficultthing in the world that if you
don't agree with something,you just keep scrolling.
That's not really howit works on most of
social media, and it's.
Definitely not howit works on threads.
Everyone has to drop in withtheir opinion and I'm here
(01:27):
for it because I love talkingabout these kind of topics that
are affecting our industry.
So some of the commentsthat we got were, I'm a
millennial and this is me too.
And I was like, yeah, I'mZennial like I call myself
a Zennial because I don'treally wanna be Gen X, but
I was born on the cusp year.
Okay?
but I buy like that too.
I want to know what I'm gettinginto before I even reach out.
(01:48):
I wanna have an idea ofthe cost, and then I want
to have a sales call.
See if it's the perfect fit forme and buy like I'm the person.
I'm every salesperson's dreambecause by the time I've
reached out for a sales call,I know enough to know that
if the sales call goes well,I'm buying within 60 seconds
of getting off the call oreven during the call, right?
Like I am well researchedbefore I go into the call in
(02:10):
the first place, and there'snothing more frustrating or
that will make me bounce faster.
Then not being able to get theinformation that I need to make
that decision ahead of time.
this is something that I thinka lot of generations value,
but here with this newestgeneration, it's actually
becoming a deal breakerbecause they are the first
generation who's only knowna life with social media and
(02:31):
with technology in their hand.
And that means that they havealways been used to being able
to get any information thatthey need or want immediately.
They don't have to wait for it.
They don't have toschedule a call.
And while this strategy ofgetting someone on a call
with no idea what your costor what you deliver is.
Might have worked 20 years agowhen the only way that we could
(02:54):
get information was by callingsomebody or reading a printed
article about them, or anadvertisement about them, right?
So that strategy mayhave worked 20 years ago.
And listen, if it's stillworking for you today.
I'm not the right coach for you.
I don't know why you'relistening to my podcast
and I don't know why you'reon my threads, right?
Like I'm clearly not the rightcoach for you because I'm
gonna tell you that's wrong.
(03:15):
But if it's workingfor you, more power to
you, bless and release.
Go have fun.
Kill it.
I wish you all the best.
I know I told you guysyou were getting spicy
Brandee today, right?
What I thought was interestingabout one of the first comments
that I got on this thread,and I, I was out of pocket
when, um, I posted this.
So I didn't see it tilllater in the day, and I
(03:35):
was just kinda like, huh?
Like I'm reading it.
And I was like, is thiscomment meant to be.
A genuine question becauseit doesn't really seem like
it's framed that way, butI really try to believe
the best in people, right?
Like texts can betaken out of context.
I try to believe the bestin people, so I was like.
Yeah, maybe they're genuinelyasking for clarification,
(03:55):
so I'm gonna give it, buthere's what they wrote.
Dot, dot, dot.
And you know this how?
In all caps do youhave empirical data
to back up this claim?
Factual evidence?
You seem to be well positionedin the industry, so I'm guessing
you're willing and able toprovide some insights that
corroborate your statement.
Okay, so take that as you will.
(04:16):
But I thought, you know, I meanthey are asking for data, right?
They're asking if I just madethis up, and if you know me, if
you've listened to my podcastfor any length of time, you know
that I always say I'm a datagirly and I'm a business coach.
I take that very seriously.
I don't just come on hereand whimsically tell you
guys things that I just.
(04:36):
Think, or that have onlyaffected my business or
that I kind of just likegut feeling made up one day.
I don't come onhere and do that.
And if I do, I'm tellingyou like, Hey, this
is kind of my hunch.
This is what I thinkmight be coming.
Right?
I tell you that.
But when I make a statementlike this, like Here's Gen Z's,
buying habits, it's becauseI've been studying this.
Why am I studying it?
(04:57):
Because they are the next buyinggeneration in our marketplace.
And I say next, but inreality, they're here.
I've done several episodes onGen Z, so I would love for you
to go back and watch some ofthose episodes where I really
dig into their buying habits.
But what you need to know isthat here in 2025, the oldest
Gen Z are about 27, 28 yearsold, and depending on what
(05:20):
type of couples you servein the marketplace, you're
literally selling to them.
Right now, my company blush,we typically serve a little
bit more mature of a client,so we typically are serving.
Late twenties, early thirties.
So we're just now startingto see this generation
Z in our sphere, right,in our sales funnel.
But if you servea client that's.
(05:41):
Early, mid, late twenties.
You definitely, like thisgeneration is making up the
bulk of your market, right?
so by not researching them, bynot understanding their buying
habits and how they're differentfrom millennials, you're really
doing a disservice to yourcompany and leaving thousands
of dollars on the table.
So all that to say, ofcourse, I thought, let me
(06:01):
believe the best in this post.
Right?
Let me, let me say.
Yeah, it, they probablyjust want me to drop some
data so that they can alsounderstand these deeper
buying habits of Gen Z. Right?
So I drop in and I say there'sactually lots of articles
that talk about the buyinghabits of Gen Z. One of
them, which I did a whole.
Podcast on several monthsago is the Knot Wedding
(06:23):
Trends report, right?
They talked a lot aboutthe buying habits of Gen
Z, but one that I reallyhave enjoyed reading is an
article by EcoCart and it isliterally called 42 Statistics
on Gen Z spending habits.
Now, this is notdirectly focused on the
wedding industry, right?
It doesn't need to necessarilybe, but it is focused on
(06:43):
the buying habits and thespending habits of Gen Z.
And so I loved this article.
It was written last year, mid2024, and some of the things
that it says all retail brandsshould be paying attention to
Gen Z spending habits this year.
now that they've gottentheir degrees and entered
the workforce, we'rebeginning to see the shape
of their views and desires.
Like every generationbefore, they will one day
(07:04):
transform American society.
So it's important that we payattention to their priorities.
Gen Z spending power will shaperetail over the next decade.
And the reason that I wantedyou to hear that part of the
conversation is because as weget into some of these comments,
I think that they're hysterical.
I don't know any of us who arein business just for today.
(07:26):
Yes.
Are we really focused onthe buyers that are in
our marketplace today?
Yes, for sure.
But are we also forward lookingand thinking, what can we
change about the way we sell,the way we market, the way
we brand ourselves, the waywe've built our team, the way
we position our pricing, allof our strategies we should.
Always be forward thinking.
Who are we selling to?
(07:46):
What do they want?
What do they like?
How is it workingin our sales funnel?
How's our marketingfunnel working?
Right?
Like as business owners,we shouldn't just be
thinking about today.
If you are, you'realready behind.
We should be forward thinkingas to what we need to do to
continue growing our businesses.
when they say Gen Z isgonna shape buying over the
next decade, this is whowe're looking at, right?
(08:06):
This is the generation thatwe should be looking at.
Even though Gen Z isstill young, this is
going back to the article.
Even though Gen Z is stillyoung, they're spending power
significant, their currentspending power is worth
hundreds of billions of dollars.
Hundreds of billions, andas they get older, this
number will only increase.
On top of this, youngerGen Z holds influence over
(08:28):
older generations as theirboomer, gen X and millennial
family members purchasegifts and even necessities.
Gen Z is an importantdemographic that companies,
especially those in e-commerce,must pay attention to.
This is huge you guys, and so toignore this generation, to not
think about it is a disserviceto your own business, right?
(08:50):
And again, this is what I wantyou to understand is you have
to know as a business owner.
Who do you serve?
Who is your demographic?
What is the average agerange of your ideal client?
If it's thirties.
Then you're not here yet, right?
This is coming up.
This is coming up, butyou're still very much
serving a millennial.
Right?
But if you serve early,mid, late twenties,
(09:13):
these are your people.
These are your people.
These are the people youshould be focused on and
how they're spending.
Now, the reason that it's soimportant that we understand
that their spending habitsare so different is because
it's not just that Gen Z is atotally different generation
than millennials, and they dohave different buying habits.
It's also that Gen Z snuckinto the marketplace.
(09:33):
So when I first started mybusiness back in 2007, all we
talked about was how to sellto millennials, literally.
That's every conference,every article, every
blog, every everything.
Everyone was telling you howto sell to millennials, right?
And so what's interesting isthat there's actually very
little data or, or emphasisbeing put on how to sell to
(09:53):
Gen Z. And the reason for that.
I believe is becausethey became adults during
the pandemic shutdown,during the Covid shutdown.
That's when they became adultsand came into the marketplace.
And so we were so focusedon just how to survive that,
that we didn't realize.
All of a sudden they're 28years old and they're here.
Like they're already buying,like they're, it's huge, right?
(10:15):
And so we really haven'tput a lot of emphasis
on this, and I am.
I love helping wedding businessowners to understand their
client, like understand whatthey want from them, the
strategies that are working.
And so understanding the buyinghabits of this newest generation
is a really big piece of that.
So I've been talkingabout this honestly,
(10:35):
probably for a year now.
If you go back and lookat different podcasts,
different YouTubes thatwe've done, you'll see that
I talk about this a lot.
I talk about Gen Z, a lot, andI'm not gonna stop doing that.
So.
Anyway, I dropped the article.
I kinda said, gen Z snuck intothe marketplace while we're
all focused on the pandemic.
I dropped the articles,blah, blah, blah.
Right?
So this is where it gotinteresting, and this is
(10:55):
where, why I decided to doan episode on this, because
I was like, okay, um, so I'mthinking the best, right?
I'm like, I'm gonnadrop the data.
Yes.
I, I have the data.
Of course I do feel freeto look at it or Google.
There's literally millionsof articles on this.
And so the response was.
But Why do you havesuch a focus on Gen Z?
(11:17):
The article you cited said GenZ contributed to a whopping
5% of all spending in the USwith the oldest Gen Z being
28, barely entering into theaverage marriage age range.
Why focus on such asmall market share?
okay.
.
So before I go on to tell youuh, let me, let me tell you
about a few of the others.
(11:38):
So.
someone actually respondedbefore I could, which I love
and kinda, and kind of jumpedin and said, why so much?
Focus on disputingwhat she's saying here.
Gen Z is of marrying age,as you just mentioned.
If you don't intend toservice Gen Z clients,
that's fine, but she wasn'twrong here to post about the
newest generation trends.
So I love that shejumped in before I did.
'cause I wasn't goingto reply to this again.
(12:00):
then he comes back again andsays, again, gen Z accounts
for five in all caps,percent of total spending.
I'm an educator andteach workshops too.
That's such a nichemarket to be focused on.
It's odd advice.
Okay, so here's my thing.
Again, I told you guys,you're getting spicy
Brandee today, right?
So if you're listening tothis on the podcast and um,
(12:22):
you haven't been watching onYouTube, I'm gonna encourage
you to go over to YouTubebecause one, it's fun.
It's fun.
I'm sitting in myoffice, spicing it up.
so here's my thought.
This article does say that GenZ accounts for 5% of all buying.
Why?
Because they are not a hugepiece when you consider that
there are still millennials,gen X and boomers, all
(12:43):
still in the marketplace.
So yes, gen Z makes upfor 5% of total spending
in all of America.
'cause these are USbased statistics, right?
It's not global.
So yes, they make up for 5%,However that's expected to
more than triple over thenext five years, first of all.
So let's start there.
And second of all, the articleand what I was saying is
(13:03):
really meant to say, if youknow your client, this could
be a much larger piece of thepie for you if you service
young, mid, or late twenties.
So I thought it was kind offunny that he was like, um,
they're barely of marrying age.
I'm like, what?
there are.
Literally tens of thousands ofcouples who get married before
the age of 28, So, if you knowthat that's your demographic,
(13:25):
this is making up a much largerpiece of the pie for you.
So you do need to befocused more on how am I
selling to this generation?
What strategies do I need tochange in my sales funnel,
in my marketing funnel?
How I speak to them, theway that I'm converting
them, the way that I'm.
Servicing them, right?
All of these things are so, soimportant, and even if they're
not that larger pie for you,even if you are serving a more
(13:47):
mature couple, this couple,this generation is coming
into your marketplace, you'regoing to start seeing them
in your sales funnel any day.
Now, they will be making upa large percentage of your.
Buyers over the next five years,and I don't know about you,
but I didn't build a businessthat would go away tomorrow.
I'm building a businessthat has long-term planning,
(14:07):
long-term strategy.
I plan to still be around fiveyears from now, and the only
way to do that is to make surethat I'm staying on trend,
that I'm staying up with thestrategies that I understand
who my buyers are and howthey buy, what their buying
habits are, and what they'relooking for in my company.
Well, friends, thank you somuch for joining me for this
episode of What the HeckHappened on Threads last week.
(14:28):
I've absolutely loved havingsome fun with you today.
If you wanna know more aboutthe buying habits of Gen Z,
specifically, what they'relooking for, and I go into
it in a lot more detail.
Go back and listen toepisode 2 77 where I break
down exactly how to reachGen Z couples in 2025.
I'm telling you, CEO donot sleep on this newest
generation that's cominginto our marketplace.
(14:48):
if you have, comments about thisepisode, I would love for you to
drop me a DM over on Instagram.
I'm at Brandee Gaar and I lovegetting dm. So let me know what
you thought about this episodeand I will see you next time.
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