April 22, 2025 • 15 mins
The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg
The 2025 Knot Vendor Report just dropped, and lemme tell you—it’s got a lot of data. But before you go making big changes to your business, let’s break down what’s actually useful (and what’s just noise).
In this episode, I’m sharing my real-time reaction and the biggest takeaways you need to know to scale your wedding biz in 2025.
Here is the Knot's Vendor Report: https://shorturl.at/fSSlA
👉 Want more tips on booking dream clients?
Listen to Episode 276 of the Wedding Pro CEO Podcast where I talk about why you’re not getting 3–5 leads a day—and how to fix it, fast! Episode 276: https://weddingproceo.com/why-youre-not-getting-daily-inquiries/
Let’s keep growing your business, CEO. You’ve got this. 💪
You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application
=========================
EPISODE SHOW NOTES BLOG & MORE:
https://weddingproceo.com/2025-knot-vendor-report-reaction/
=========================
Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!
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=========================
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brandee Gaar (00:00):
The 2025, Knot vendor report is out and y'all,
it is packed with data thatcould completely change the
way that you're doing business.
But let me be real.
If you're just skimmingthe headlines, you're
missing out on the gold.
In this episode, I'm gonnabreak down the data that
matters, the data that reallydoesn't, and what you should
do with it to make sure thatyou are scaling your profitable
(00:23):
wedding business here in 2025.
Hey there, CEO.
You're listening to theWedding Pro CEO Podcast.
I'm your host, Brandee Gaar,I created Wedding Pro CEO
to be a platform to educatewedding business owners in how
to run a profitable weddingbusiness that actually pays
them for the hours that you'reputting into your business.
And every single week I comeon here to talk about what
(00:46):
strategies are working andwhat you can do to level
up your wedding business.
Today we're talking allabout what's actually in
this 2025 Knot vendor report.
And you may remember thata few months ago I did an
episode very similar to thison the Knot Trends report.
So the trends report ismore geared around, the
(01:07):
trends that are coming up inthe wedding industry, more
design, things like that.
This report is more basedon buying habits, how people
are buying, what their.
How they're researching vendors,that kind of So I love that they
do these two different reportsand, um, I think some of the
statistics in here and the datais really, really interesting.
first of all, let's talk aboutwhere they got this data from.
They surveyed nearly17,000 couples, and all
(01:28):
of these couples gotmarried in the year 2024.
So we're looking at January 1stthrough December 31st, of 2024.
this is kind of the snapshotthat they are giving us of
different pieces of data.
So the average couple thatgot married was 32 years
old, So millennials are stillkinda leading that charge,
which makes sense, right?
They're a much greater partof the adult marrying age.
(01:50):
But Gen Z is gettingmore and more into the
marketplace every single year.
The average engagementwas 15 months long.
This one I found interestingbecause there's so many vendors
chatting about how short termcouples are booking right now.
And to be honest, I thoughtthat was coming because a lot
of people were waiting untilthe election was over just to
see what was gonna happen, andthen they were like, okay, let's
(02:11):
go ahead and pull the trigger.
And they're getting married.
In the year for the year,we're getting a ton of bookings
in 2025, still for 2025,and it's April right now.
So I find this statisticinteresting that 15 months was
the average engagement, justbecause I am seeing a lot of
shorter term bookings comein for my own business with
my students and also with alot of chatter going on over
(02:31):
on wedding vendor threads.
So I found this one interesting.
Obviously this was from 2024.
So it could bechanging here in 2025.
It'll be interesting to seehow that data comes out.
How much did theaverage couple spend?
This one is always such a hottopic among vendors, right?
Because we love to hate on theknot and, um, I don't think
there's any surprise here.
They said that the averagebudget was $33,000.
(02:54):
As we all know, thatis fairly unrealistic.
But what goes into this datais, the highest of high weddings
and courthouse weddings, right?
Like weddings that arejust like quick one and
done elopements, right?
and so.
take it for what it is.
Obviously, you know whatyour average wedding costs,
what your average couple isspending, and so you need
(03:14):
to really focus on that.
this is a US average.
One of the things that I foundinteresting was when I went
down and looked in my ownmarket, 'cause further down
they kind of break down eachmarket and how much people
are spending in each market.
Lemme see if I can find that.
Okay.
average wedding costby largest metro area.
So in the Orlando area it saysaverage wedding cost is 27,000.
(03:35):
And I can tell you guys rightnow, I don't even know how
to plan a $27,000 wedding.
Like I'm not even surehow to do that, but I.
But we have a differentdemographic than some, right?
Our average wedding issomewhere around 75,000.
obviously we have weddingsthat are like 50,000 and
we have weddings that arelike three, 400,000, right?
So, but our averagewedding is somewhere around
(03:56):
that 75, $80,000 budget.
this wouldn't evenmake sense for me.
But again, they're pullingin statistics from.
All different kindsof demographics.
One of the other things thatwould play into this data,
right, is when you reallylook at the data as a whole,
is when you can kind of startto understand, is this true
for me and my marketplace?
(04:16):
I still find these, thesepieces of data really,
really interesting.
But in this article, in thisreport, they also talked
about the top 10 vendorshired in the wedding industry
and planner didn't evenmake it into the top 10.
So again, when I'm looking atthe report as a whole, and I see
that the average wedding budgetin my market was 27,000, but in
(04:38):
the top 10 vendors at plannerdidn't even make it into it.
It makes sense whythis probably, this
data isn't gonna be.
Super helpful to me becausemost of the couples that
they interviewed didn'teven hire a planner, right?
So now if I'm looking at itand I'm a photographer or a
venue, I'm like, yeah, I kindof wanna understand a little
bit more about this data, right?
Because they're definitely inthe top three vendors hired.
(05:00):
So take it for what it is.
I, again, I know we alllove to hate on the Knot.
You're probably like,Brandee, why are you
doing another episode on.
The Knots data, but theyare still the largest
marketplace where couples goafter they get engaged and
they submit these answers.
And so I do think it's importantfor us to at least look at
the data, but I want you tounderstand that looking at the
(05:21):
data means also understanding.
How it all goes together andhow it fits into your business.
So we don't just wanna takeit and be like, this is it.
You know, like,this is the data.
we wanna understandit for what it is.
a couple of other things thatI thought were fascinating.
What is the most popularmonth to get married?
October.
I don't think that'schanged for a decade.
October's our busiest month.
I always say it's the onemonth of the year that like.
(05:43):
All of the country.
So all of this informationis US based statistics.
So all of the country is, busybecause the north is having
their last month of busy season.
And in the south we'retypically having our first or
second month of busy season.
So October's always crazy.
the average guest count was 116.
We are seeing weddingsgetting smaller and smaller.
(06:05):
So average guest count at 116I thought was interesting.
What mattered most to couples.
72% believe guest experienceshould come first.
So I, I think that we'redefinitely seeing that
in the marketplace.
If you're watching thison YouTube, I'd love to
know in the comments.
what you guys think aboutthat, that guest experience
is a really big deal.
We are definitely seeingthat with our couples.
What I think was interestingwas that 67% of couples said
(06:29):
that staying within budgetwas the most critical, and we
are definitely seeing that.
Hence why I'm constantly talkingabout on this podcast, in
my social media, on YouTube,telling you that you've got to
start being more transparentwith your pricing because
couples want to stay in budget.
These younger couples, andI don't even know if I would
say younger, like I wouldsay younger millennials and
(06:50):
Gen Z, they have the moneyto spend, but they want
to see the value in it.
And if they don't seethe value in it, they're
not gonna spend it.
So I think that this isreally, really interesting.
Okay, this statistic Ifound interesting as well.
So they say weddingsover the years and they
go from 2019 to 2024.
in 2019, the average cost perguest for a wedding was 214.
(07:14):
So $214 was theaverage cost per guest.
It has gone up significantlyevery year since then.
And in 2024.
It's 284, so $284 perguest is the average.
Cost and then 214 itwas five years ago.
So that's a pretty significantincrease, and that's why we're
seeing couples that are like,whoa, weddings cost so much now.
(07:36):
And I'm like, yeah, everythingcosts so much now, right?
Everything post pandemiccost so much now.
Um, let's see.
top five emergingtrends in 2024.
First looks.
First looks were.
Huge.
I think they have been huge.
probably for a decade, right?
So I don't think that this isgoing anywhere anytime soon.
I'm a big fan of firstlooks wedding apps, instead
of wedding websites.
(07:56):
So I thought thatthis was interesting.
evolving wedding parties, co-ed,bridal parties, thumbprint,
wedding themes, so this is.
Bizarre, and you guys loved thiswhen I did the last, reaction to
the not trends report, I thinkI got stumped on this same one.
I just find it bizarre andthat probably shows my age,
but, where it says thumbprintwedding themes is a, is a trend.
(08:19):
A top five trend and what itsays is, themes like Coastal
Grandma Chic and written in theStars show couples are coming
up with wedding day themesas unique as their stories.
And I'm like, if a couplecame to me and they told
me that their theme wascoastal grandma chic.
I'm not sure what Iwould do with that.
But you guys came inclutch last time, when I
(08:39):
kind of brought this up.
So if you have an idea ofwhat Coastal Grandma's chic
is or would be, drop it inthe comments over on YouTube,
because I had love to understandhow you would design that.
Like what elementswould you bring in, what
would be your go-to?
Because I'm, I'm.
I don't know.
I just find this hysterical.
And then number five,shifting Ceremony locations.
More couples are choosing uniquesettings for the ceremony, such
(09:00):
as outdoor weddings rather thantraditional places of worship.
I mean, this is not a new trend.
This is, you know, every yearI feel like more and more
couples get married outsideor in unique locations versus,
in a church or in a temple.
Okay, so.
The average couple workedwith 14 wedding vendors.
I think that's alot, to be honest.
As a planner, our goal is towork with as few vendors as
(09:21):
needed so we can avoid likedelivery fees and all these
different things that come withhaving tons of vendors involved.
Right?
large scale events,big production events.
Typically, yes, we're gonnaneed a much bigger vendor team.
but I find it.
Interesting that the averagecost of a wedding was 33,000,
but they're using 14 vendorslike that seems like a lot.
I'm kind of thinking Icould probably could have
saved you a lot of moneyby using less vendors.
(09:43):
But that's okay.
Anyway.
82% of coupleshired their venue.
First.
Venues listen up all of mystudents that are venues inside
of our wedding Pro, CEO I'mconstantly am telling you, you
are the first vendor booked.
you are the one thathas to educate them.
You get them first.
You're getting shopped the most.
So you've gotta do alot of education, which
can be challenging.
(10:03):
It can be frustrating as avenue, but this statistic
just goes to show that.
Is correct that 82% of couplesare hiring their venue first,
I would say photographer orplanner would be the other
two that get hired first,but I mean, overwhelmingly
the venue is hired first.
Here's one too.
Six hours per weekis the average.
This is insane.
Let me read the exact statistic.
(10:24):
90% of wedding planning happenedonline with couples spending
an average of six hours perweek researching vendors.
Y'all please listen to me.
If you take nothing elseaway from this episode,
please listen to me.
Six hours per weekresearching vendors.
Do you know what that means?
That means that you'vegot to be present online.
You've got to have informationthat they are looking for.
(10:46):
You've gotta get in frontof them by making sure that
your keywords are there,that you're being searched,
that you're speaking directlyto your ideal couples, that
when they go to research moreinformation on your website or
on your Instagram, that it isthere for them to easily find.
Can they easily book aconsultation with you?
Can they find your pricing?
Can they get an FAQ from you?
All without having to reach out.
They are researching beforethey're reaching out.
(11:09):
And the next statisticeven goes right to it.
Almost 50% of couples consideredmultiple vendors before booking.
So make it easy for them tocompare, make it easy for
them to not just to compare.
When I say compare, a lotof people will come at me
and be like, yeah, Brandee.
I don't want them to compare.
I'm not McDonald's.
Like if I have my pricing onmy website, they're just gonna
compare me to another vendorwithout getting to know me.
(11:30):
And I'm like, wrong.
That means that you'renot doing a very good
job at your marketing.
What you wanna do is youwanna have the information
there for them to compare,but in your marketing,
you wanna draw them in.
You wanna be the only one thatthey're looking at by the time
that they reach out becausethey have loved you so much
that they're like, I justhave to work with this vendor.
Right.
So your marketing has togo along in tandem with the
information that they'reresearching so that they can
(11:51):
get to know, like, and trustyou before they ever reach out.
That's the key.
That's the piece.
So many vendors are missing.
Okay, so this statistic issad for me, and I think it's
gonna change as Gen Z getsolder, but millennials were
more likely to hire a weddingplanner, like 8% more likely
to hire a wedding planner thanGen Z. Now, I think a lot of
that is because Gen Z's stillyoung and younger couples tend
(12:12):
to not hire wedding planners.
They like get all their friendstogether to do all the work.
Totally fine, but as theyget a little bit more mature,
that's when they realize, Idon't wanna do this myself.
I wanna hire a wedding planner.
So I think it's gonnachange, but that's my gut.
Okay, so if you want to getyour own version of this, we're
gonna link it in the show notesso that you can go click, get
your version of the reportand look at the entire report.
But what are some of thebiggest things that we
(12:33):
wanna take away from this?
One is to understand that all ofthe data that we're getting from
sites that have full US globaldata in them means that they.
Are polling people that are fromall kinds of different economic
statuses, all kinds of differentplaces in the country where the
cost of living could be much,much higher, much, much lower.
There's lots of factorsthat go into it.
So overall, what I want you tounderstand is know your client.
(12:56):
Who are you speaking to?
What is their average budget?
What is their buying habit?
And the way that you know thatis to track your own data.
So I think that that'sreally, really important.
The other thing tounderstand is that.
We are straddling twogenerations right now
and how we're sellingand how we're marketing.
be really, really mindful andthoughtful of how that affects
your buyers and who you aremarketing to, and really
(13:17):
be focused on the strategiesthat you're finding that are
working in your marketing.
Be visible online.
Make sure it's easy forthem to get the information
that they're looking for.
Make sure that youare posing yourself.
As an expert and make surethat people can get to know,
like, and trust you beforethey ever have to reach out.
If you wanna know more abouthow to attract your ideal
client, I want you to headover to episode 2 76 where
(13:39):
I talk about why you're notgetting three to five inquiries
per day how to fix that.
Thank you so much for beinghere every single week, and
I will see you next time.
The 2025, Knot vendor report is out and y'all,
it is packed with data thatcould completely change the
way that you're doing business.
But let me be real.
If you're just skimmingthe headlines, you're
missing out on the gold.
In this episode, I'm gonnabreak down the data that
matters, the data that reallydoesn't, and what you should
do with it to make sure thatyou are scaling your profitable
(00:23):
wedding business here in 2025.
Hey there, CEO.
You're listening to theWedding Pro CEO Podcast.
I'm your host, Brandee Gaar,I created Wedding Pro CEO
to be a platform to educatewedding business owners in how
to run a profitable weddingbusiness that actually pays
them for the hours that you'reputting into your business.
And every single week I comeon here to talk about what
(00:46):
strategies are working andwhat you can do to level
up your wedding business.
Today we're talking allabout what's actually in
this 2025 Knot vendor report.
And you may remember thata few months ago I did an
episode very similar to thison the Knot Trends report.
So the trends report ismore geared around, the
(01:07):
trends that are coming up inthe wedding industry, more
design, things like that.
This report is more basedon buying habits, how people
are buying, what their.
How they're researching vendors,that kind of So I love that they
do these two different reportsand, um, I think some of the
statistics in here and the datais really, really interesting.
first of all, let's talk aboutwhere they got this data from.
They surveyed nearly17,000 couples, and all
(01:28):
of these couples gotmarried in the year 2024.
So we're looking at January 1stthrough December 31st, of 2024.
this is kind of the snapshotthat they are giving us of
different pieces of data.
So the average couple thatgot married was 32 years
old, So millennials are stillkinda leading that charge,
which makes sense, right?
They're a much greater partof the adult marrying age.
(01:50):
But Gen Z is gettingmore and more into the
marketplace every single year.
The average engagementwas 15 months long.
This one I found interestingbecause there's so many vendors
chatting about how short termcouples are booking right now.
And to be honest, I thoughtthat was coming because a lot
of people were waiting untilthe election was over just to
see what was gonna happen, andthen they were like, okay, let's
(02:11):
go ahead and pull the trigger.
And they're getting married.
In the year for the year,we're getting a ton of bookings
in 2025, still for 2025,and it's April right now.
So I find this statisticinteresting that 15 months was
the average engagement, justbecause I am seeing a lot of
shorter term bookings comein for my own business with
my students and also with alot of chatter going on over
(02:31):
on wedding vendor threads.
So I found this one interesting.
Obviously this was from 2024.
So it could bechanging here in 2025.
It'll be interesting to seehow that data comes out.
How much did theaverage couple spend?
This one is always such a hottopic among vendors, right?
Because we love to hate on theknot and, um, I don't think
there's any surprise here.
They said that the averagebudget was $33,000.
(02:54):
As we all know, thatis fairly unrealistic.
But what goes into this datais, the highest of high weddings
and courthouse weddings, right?
Like weddings that arejust like quick one and
done elopements, right?
and so.
take it for what it is.
Obviously, you know whatyour average wedding costs,
what your average couple isspending, and so you need
(03:14):
to really focus on that.
this is a US average.
One of the things that I foundinteresting was when I went
down and looked in my ownmarket, 'cause further down
they kind of break down eachmarket and how much people
are spending in each market.
Lemme see if I can find that.
Okay.
average wedding costby largest metro area.
So in the Orlando area it saysaverage wedding cost is 27,000.
(03:35):
And I can tell you guys rightnow, I don't even know how
to plan a $27,000 wedding.
Like I'm not even surehow to do that, but I.
But we have a differentdemographic than some, right?
Our average wedding issomewhere around 75,000.
obviously we have weddingsthat are like 50,000 and
we have weddings that arelike three, 400,000, right?
So, but our averagewedding is somewhere around
(03:56):
that 75, $80,000 budget.
this wouldn't evenmake sense for me.
But again, they're pullingin statistics from.
All different kindsof demographics.
One of the other things thatwould play into this data,
right, is when you reallylook at the data as a whole,
is when you can kind of startto understand, is this true
for me and my marketplace?
(04:16):
I still find these, thesepieces of data really,
really interesting.
But in this article, in thisreport, they also talked
about the top 10 vendorshired in the wedding industry
and planner didn't evenmake it into the top 10.
So again, when I'm looking atthe report as a whole, and I see
that the average wedding budgetin my market was 27,000, but in
(04:38):
the top 10 vendors at plannerdidn't even make it into it.
It makes sense whythis probably, this
data isn't gonna be.
Super helpful to me becausemost of the couples that
they interviewed didn'teven hire a planner, right?
So now if I'm looking at itand I'm a photographer or a
venue, I'm like, yeah, I kindof wanna understand a little
bit more about this data, right?
Because they're definitely inthe top three vendors hired.
(05:00):
So take it for what it is.
I, again, I know we alllove to hate on the Knot.
You're probably like,Brandee, why are you
doing another episode on.
The Knots data, but theyare still the largest
marketplace where couples goafter they get engaged and
they submit these answers.
And so I do think it's importantfor us to at least look at
the data, but I want you tounderstand that looking at the
(05:21):
data means also understanding.
How it all goes together andhow it fits into your business.
So we don't just wanna takeit and be like, this is it.
You know, like,this is the data.
we wanna understandit for what it is.
a couple of other things thatI thought were fascinating.
What is the most popularmonth to get married?
October.
I don't think that'schanged for a decade.
October's our busiest month.
I always say it's the onemonth of the year that like.
(05:43):
All of the country.
So all of this informationis US based statistics.
So all of the country is, busybecause the north is having
their last month of busy season.
And in the south we'retypically having our first or
second month of busy season.
So October's always crazy.
the average guest count was 116.
We are seeing weddingsgetting smaller and smaller.
(06:05):
So average guest count at 116I thought was interesting.
What mattered most to couples.
72% believe guest experienceshould come first.
So I, I think that we'redefinitely seeing that
in the marketplace.
If you're watching thison YouTube, I'd love to
know in the comments.
what you guys think aboutthat, that guest experience
is a really big deal.
We are definitely seeingthat with our couples.
What I think was interestingwas that 67% of couples said
(06:29):
that staying within budgetwas the most critical, and we
are definitely seeing that.
Hence why I'm constantly talkingabout on this podcast, in
my social media, on YouTube,telling you that you've got to
start being more transparentwith your pricing because
couples want to stay in budget.
These younger couples, andI don't even know if I would
say younger, like I wouldsay younger millennials and
(06:50):
Gen Z, they have the moneyto spend, but they want
to see the value in it.
And if they don't seethe value in it, they're
not gonna spend it.
So I think that this isreally, really interesting.
Okay, this statistic Ifound interesting as well.
So they say weddingsover the years and they
go from 2019 to 2024.
in 2019, the average cost perguest for a wedding was 214.
(07:14):
So $214 was theaverage cost per guest.
It has gone up significantlyevery year since then.
And in 2024.
It's 284, so $284 perguest is the average.
Cost and then 214 itwas five years ago.
So that's a pretty significantincrease, and that's why we're
seeing couples that are like,whoa, weddings cost so much now.
(07:36):
And I'm like, yeah, everythingcosts so much now, right?
Everything post pandemiccost so much now.
Um, let's see.
top five emergingtrends in 2024.
First looks.
First looks were.
Huge.
I think they have been huge.
probably for a decade, right?
So I don't think that this isgoing anywhere anytime soon.
I'm a big fan of firstlooks wedding apps, instead
of wedding websites.
(07:56):
So I thought thatthis was interesting.
evolving wedding parties, co-ed,bridal parties, thumbprint,
wedding themes, so this is.
Bizarre, and you guys loved thiswhen I did the last, reaction to
the not trends report, I thinkI got stumped on this same one.
I just find it bizarre andthat probably shows my age,
but, where it says thumbprintwedding themes is a, is a trend.
(08:19):
A top five trend and what itsays is, themes like Coastal
Grandma Chic and written in theStars show couples are coming
up with wedding day themesas unique as their stories.
And I'm like, if a couplecame to me and they told
me that their theme wascoastal grandma chic.
I'm not sure what Iwould do with that.
But you guys came inclutch last time, when I
(08:39):
kind of brought this up.
So if you have an idea ofwhat Coastal Grandma's chic
is or would be, drop it inthe comments over on YouTube,
because I had love to understandhow you would design that.
Like what elementswould you bring in, what
would be your go-to?
Because I'm, I'm.
I don't know.
I just find this hysterical.
And then number five,shifting Ceremony locations.
More couples are choosing uniquesettings for the ceremony, such
(09:00):
as outdoor weddings rather thantraditional places of worship.
I mean, this is not a new trend.
This is, you know, every yearI feel like more and more
couples get married outsideor in unique locations versus,
in a church or in a temple.
Okay, so.
The average couple workedwith 14 wedding vendors.
I think that's alot, to be honest.
As a planner, our goal is towork with as few vendors as
(09:21):
needed so we can avoid likedelivery fees and all these
different things that come withhaving tons of vendors involved.
Right?
large scale events,big production events.
Typically, yes, we're gonnaneed a much bigger vendor team.
but I find it.
Interesting that the averagecost of a wedding was 33,000,
but they're using 14 vendorslike that seems like a lot.
I'm kind of thinking Icould probably could have
saved you a lot of moneyby using less vendors.
(09:43):
But that's okay.
Anyway.
82% of coupleshired their venue.
First.
Venues listen up all of mystudents that are venues inside
of our wedding Pro, CEO I'mconstantly am telling you, you
are the first vendor booked.
you are the one thathas to educate them.
You get them first.
You're getting shopped the most.
So you've gotta do alot of education, which
can be challenging.
(10:03):
It can be frustrating as avenue, but this statistic
just goes to show that.
Is correct that 82% of couplesare hiring their venue first,
I would say photographer orplanner would be the other
two that get hired first,but I mean, overwhelmingly
the venue is hired first.
Here's one too.
Six hours per weekis the average.
This is insane.
Let me read the exact statistic.
(10:24):
90% of wedding planning happenedonline with couples spending
an average of six hours perweek researching vendors.
Y'all please listen to me.
If you take nothing elseaway from this episode,
please listen to me.
Six hours per weekresearching vendors.
Do you know what that means?
That means that you'vegot to be present online.
You've got to have informationthat they are looking for.
(10:46):
You've gotta get in frontof them by making sure that
your keywords are there,that you're being searched,
that you're speaking directlyto your ideal couples, that
when they go to research moreinformation on your website or
on your Instagram, that it isthere for them to easily find.
Can they easily book aconsultation with you?
Can they find your pricing?
Can they get an FAQ from you?
All without having to reach out.
They are researching beforethey're reaching out.
(11:09):
And the next statisticeven goes right to it.
Almost 50% of couples consideredmultiple vendors before booking.
So make it easy for them tocompare, make it easy for
them to not just to compare.
When I say compare, a lotof people will come at me
and be like, yeah, Brandee.
I don't want them to compare.
I'm not McDonald's.
Like if I have my pricing onmy website, they're just gonna
compare me to another vendorwithout getting to know me.
(11:30):
And I'm like, wrong.
That means that you'renot doing a very good
job at your marketing.
What you wanna do is youwanna have the information
there for them to compare,but in your marketing,
you wanna draw them in.
You wanna be the only one thatthey're looking at by the time
that they reach out becausethey have loved you so much
that they're like, I justhave to work with this vendor.
Right.
So your marketing has togo along in tandem with the
information that they'reresearching so that they can
(11:51):
get to know, like, and trustyou before they ever reach out.
That's the key.
That's the piece.
So many vendors are missing.
Okay, so this statistic issad for me, and I think it's
gonna change as Gen Z getsolder, but millennials were
more likely to hire a weddingplanner, like 8% more likely
to hire a wedding planner thanGen Z. Now, I think a lot of
that is because Gen Z's stillyoung and younger couples tend
(12:12):
to not hire wedding planners.
They like get all their friendstogether to do all the work.
Totally fine, but as theyget a little bit more mature,
that's when they realize, Idon't wanna do this myself.
I wanna hire a wedding planner.
So I think it's gonnachange, but that's my gut.
Okay, so if you want to getyour own version of this, we're
gonna link it in the show notesso that you can go click, get
your version of the reportand look at the entire report.
But what are some of thebiggest things that we
(12:33):
wanna take away from this?
One is to understand that all ofthe data that we're getting from
sites that have full US globaldata in them means that they.
Are polling people that are fromall kinds of different economic
statuses, all kinds of differentplaces in the country where the
cost of living could be much,much higher, much, much lower.
There's lots of factorsthat go into it.
So overall, what I want you tounderstand is know your client.
(12:56):
Who are you speaking to?
What is their average budget?
What is their buying habit?
And the way that you know thatis to track your own data.
So I think that that'sreally, really important.
The other thing tounderstand is that.
We are straddling twogenerations right now
and how we're sellingand how we're marketing.
be really, really mindful andthoughtful of how that affects
your buyers and who you aremarketing to, and really
(13:17):
be focused on the strategiesthat you're finding that are
working in your marketing.
Be visible online.
Make sure it's easy forthem to get the information
that they're looking for.
Make sure that youare posing yourself.
As an expert and make surethat people can get to know,
like, and trust you beforethey ever have to reach out.
If you wanna know more abouthow to attract your ideal
client, I want you to headover to episode 2 76 where
(13:39):
I talk about why you're notgetting three to five inquiries
per day how to fix that.
Thank you so much for beinghere every single week, and
I will see you next time.
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