Episode 3: Making the Best from a Wedding Show with Laurette Veres

Connecting face-to-face with your market is invaluable for wedding photography businesses. While social media is a great tool for reaching a large audience, it lacks the personal touch of face-to-face interaction. Wedding expos give you the opportunity to meet with potential clients in person and build relationships with them. This is important because wedding photography is a very personal service. Couples want to choose a photographer they feel comfortable with and trust to capture their special day perfectly. You also get to know your potential clients on a personal level, from their wedding plans to their vision for their wedding photos and their personalities. This information will help you to understand how to serve them on their wedding day. In this Wedding MBA session, Laurette Veres talks more about the unparalleled benefits of face-to-face interactions with your wedding clients through participating in wedding shows. She will give tips and strategies to make your participation in a wedding expo convert magnificently, from designing your photo booth, presenting yourself to potential clients, and everything you need to do and not leaving money on the table. Notable Quotes Face-to-face marketing can build your business and increase sales like no other marketing channel. [04:05] Credibility is critical to your business and your financial results. It enhances your reputation, attracts clients, and creates long-lasting client relationships. [15:19] An interactive photo booth session will draw attention, boost your engagement, and serve as a platform for storytelling and breaking the ice, helping you stand out from the other booths in the show. [27:55]