March 13, 2024 • 45 mins
Are you struggling to maintain a steady cash flow and maximize profits in your business?
Listen to this special episode of the Wednesday Wisdom Series with LeaAnn Fuller, a prominent figure known for her work as an award-winning entrepreneur, virtual bookkeeper, profit strategist, women's empowerment coach, author, and motivational speaker.
She is the founder and CEO of Fuller Life, LLC, where she works with women in business to help them understand their numbers and achieve success.
LeaAnn is dedicated to empowering women to reach their goals and actively build towards a successful future through her coaching and motivational speaking engagements.
Resources:
Year End Checklist – https://keap.page/ybu571/year-end-check-list-landing-page.html
Make More Money Guide – https://keap.page/ybu571/make-more-money-guide-page.html
Website – https://fullerpath2profits.com/
About the Wednesday Wisdom Series
Unless you've discovered the secret to everlasting life, you don't have enough time to learn everything there is to learn about how to grow and scale your business on your own.
The Wednesday Wisdom Series is where experienced professionals share their wisdom on running, growing, and scaling a business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ali Taylor (00:04):
Hello, hello, welcome to another edition of
Wednesday wisdom. My name is AliJ. Taylor, I am the CEO of
wisdom and Wayfinder. Unless youhave discovered the secret to
ever lasting life, you do nothave enough time to figure out
everything there is aboutrunning, growing and scaling a
business on your own. And soevery week I invite an expert to
(00:26):
share their wisdom on what ittakes to do that, so that you
can borrow from their knowledgetheir experience to supercharge
your own, and today I have withme Leanna fuller. Leanne is a
prominent figure known for herwork as an award winning
entrepreneur, vote virtualbookkeeper, profit strategist,
(00:47):
women's empowerment coach,author and motivational speaker.
She is the founder and CEO ofFuller, fuller life LLC, where
she works with women inbusiness, to help them
understand their numbers andachieve success. She is
dedicated to empowering women toreach their goals and actively
build towards a successfulfuture through her coaching and
motivational speakingengagements. Leanne, thank you
(01:08):
for being here today.
LeaAnn Fuller (01:09):
Hi, thanks for having me. I'm excited to be
here.
Ali Taylor (01:13):
Yeah, great, great.
It coincidentally it is women'shistory month, month. So it kind
of just lined up that way thatbeing that is a big target and
focus for you that you are aguest here today. So I'm glad to
be able to have those thingskind of aligned that way. Yeah.
LeaAnn Fuller (01:29):
Yeah, I'm excited. It's, it's always a big
month. So it was a really coolmonth to see some of the cars a
lot of times like the history ofsome of the stuff I was reading,
I saw a post the other day ofliving life without some of the
women's inventions. And when wasthe toilet paper holder? It was
just hilarious to see some ofthis stuff. Yeah, I wouldn't
(01:54):
want to live without it.
Ali Taylor (01:57):
Yeah, definitely.
Well, I mean, there's so Ibelieve. Don't, don't beat me up
in the comments if I get thiswrong. But Hedy Lamarr that
invented the technology for WiFi. So we will do this.
Unknown (02:13):
Yes, yes. I think you're right. I can't remember
the name. But that was on thelist. First, but like I said,
for some reason, the toiletpaper holders.
Ali Taylor (02:26):
Let's say that is that is incredibly important. I
mean, that it like does it goover? Does it go under? Never
society is like on the verge ofa collapse. The first thing to
look forward to is Is thereenough toilet paper?
Unknown (02:42):
Yeah, right. We're in the middle of pandemic and, you
know, paper is the thing toworry
Ali Taylor (02:48):
about. It truly is.
Unknown (02:51):
It was it was so. But yeah, it's it's always really
cool to see all this stuff cometo light. And you know, it's it.
Something to be proud of. Right.
Ali Taylor (03:01):
Yeah, yeah. So tell me a little bit about your
background, your history, likewhat got you into your work as a
profit strategist and workingwith with businesses to help
them do that, to be able to dothat, you know, making profits
and improving their cash flow.
What inspired you to work onthat?
Unknown (03:20):
So my background is in accounting, I remember I was
trying to keep a long storyshort, 16, and pregnant and high
school. And I was going toschool for cosmetology and I
took an accounting class. AndI'm like, and I loved it. Never.
I'm not, I was never a huge mathperson. I was okay. But I just
(03:43):
loved the accounting, right. Andso my senior year, I it didn't
fit in my schedule. So I did itindependently, but it just stuck
with me. I just loved theaccounting. I love the numbers.
So that's been my backgroundwent to school for it. And I've
been doing it for not to hate toage myself, but going on 25
years. Oh, my God, more than 25.
Um, I actually left my
Ali Taylor (04:10):
you don't want to do
Unknown (04:12):
don't pay attention to those numbers. We don't care
about those numbers, right. Sowhen I left my corporate job, I
left I was a accounting officemanager. And I left to do
coaching and I always said, If Iever saw another person's
numbers again, it would be toosoon, right? I didn't want I was
(04:34):
done burnout washed out,whatever you want to call it. I
was done. So I left there. Wentinto coach I started working
with women in their business,their lives, that kind of thing.
But what I found out is nobodyknew their numbers. Yeah, people
that were in business, they'remaking some money, but they
couldn't tell you how much moneythey're making. They couldn't
(04:55):
tell you where the money wascoming from where it was going.
And it just clicked with me thatthat is such an important piece.
People are missing. So I decidedto kind of go back to my roots
and get back into the numbers.
You know, did a lot of a lot ofsoul searching in that
timeframe, and just decided thatthere's such a need for that
(05:19):
there's a gap because people,there's a lot of accidental
successes out there. Yeah. Youknow, we don't go into business.
Nobody goes into businessbecause they like numbers. And I
can honestly say that because Ididn't go into business because
I like numbers. And I love it. Ilove numbers. I love that part
of it, right? Nobody else does.
(05:42):
I did. And so you get intobusiness, because you like what
you do you love what you do,you're good at it, you have a
passion, you can help people,right? But then you start
growing your business and youdon't think about things like
taxes and expenses, and profitsand losses and balance sheets
(06:02):
and all that you don't thinkabout that kind of stuff. So I
noticed so many people weregetting caught up there. They
didn't know what was going on.
They didn't know what they weredoing. They didn't know what to
do with the money when they gotit. I taught so many people you
make them. And honestly, themore money you make, sometimes
the worse it is. I've seen a lotof people make a lot of money.
(06:25):
But the more money you make, youknow, think about it like, Oh,
I'll do this. Here we go. I'lldo this, you know? And then
eventually it's like, Wait,where did all go?
Ali Taylor (06:36):
Yeah, they're just focusing on on fill in a bucket
that they don't even take thetime to look and see if there
are holes at the bottom. Yeah,
Unknown (06:43):
yeah. And that's what I found. So now I'm actually in a
really unique position that Ihave my coaching background
along with the accountingbackground. So it really gives
me a unique twist to help peoplein growing their business. So
it's actually worked out reallywell. And here I am.
Ali Taylor (07:05):
Yeah, well, well, I'm glad that you're here. And
I'm glad that you know, you'vebeen working with different
businesses to help them get asense of what their numbers are.
Because, like what I do withwith the clients that I work
with, where we do acomprehensive business
assessment to figure out like,where are you now? And then
where are you trying to go? Andwhat's the gap between, you
(07:26):
know, that you need to getthere? It's like, if you were to
set out on a road trip, and youdon't take the time to figure
out well, how much gas do youneed? How many miles are you
gonna go? You know, where canyou fill up? A lot of people are
running your businesses the sameway because they're not figuring
out what to do with their moneyand how to plan for it. And that
(07:47):
you said that dirty word taxes.
I always when you were sayingthat I was thinking about that
meme of the the kid who's likecrying in a game of Monopoly.
And he's actually just just justdestroyed his soul. It's just
gone. And he's just walkingabout the tax. And it's like,
yeah, kid, that's the reality oflife.
Unknown (08:09):
What's that saying? The only two things you can count on
are death and taxes. Yeah.
Ali Taylor (08:16):
You know, you can count on them twice.
Unknown (08:21):
But that's a thing, and nobody wants to pay taxes. And I
get that nobody, you don't wantto pay you want to pay as little
taxes as possible. But here'sthe thing. Taxes, everything
taxes are a bad thing. But ifyou're paying taxes, it means
you're making money. If yes,it's inevitable. Unless you're
making you're in that I don'tknow, millions and billions of
(08:42):
dollars where you can work yourway around and do all sorts of
things to try not pay taxes. Butit's almost like a health goal.
It's almost checks the health ofyour business based on what
you're paying in taxes, and Iget it. Nobody wants to pay
taxes. I think the struggle,it's not the pain of the taxes.
(09:02):
That's the problem. It's theplanning. Yeah. And being
prepared to pay the taxes is theproblem because let's face it,
we're in business, really, topay taxes, because you're making
money, you're paying taxes. Soit's it's not nobody likes to
pay taxes. Nobody wants to paytaxes, it's a dirty word. You
(09:24):
know, when you're in business,you just don't want to but I
always It drives me crazy. LikeI don't want to pay taxes. Well,
unfortunately, you made moneyand you have to, if you want to
make money you have to that'sjust part of life. It's just a
matter of figuring out how toplan for it. And I really like
how you're talking about goingon that road trip. It's like you
need to have that goal in sight.
Number one, you're not going togo out on a blind road trips. I
(09:46):
mean, you can, but it's going tosee how far Yeah, yeah, you kind
of want to know where you'regoing right? You don't want to
start out on a road trip with nomoney in the bank and no idea
where you're going I havethought about that, but I didn't
do it because
Ali Taylor (10:04):
is that
Unknown (10:09):
but you got to have the, you got to have the end
goal in mind, got to know whereyou're going and you got to work
it backwards, you got to reverseengineer it so you can figure
out, okay, plan out where youmight want to stop for gas and
how long it's going to take toget there. Because I don't know
I've been in a situation before,and not a pleasant one where
(10:33):
you're driving down the road inthe middle of the night and your
gas light comes on. It's like,Oh, crap, where's the next gas
station? And you don't you? Youneed to plan for stuff. You need
to be prepared? Yeah,
Ali Taylor (10:45):
well, speaking of planning, I know a lot of
people. There's the internalfear of just looking at the
numbers. Right? So how does yourcoaching background play into
getting people wanting toconfront their fears of looking
at the numbers, but then alsojust addressing sort of the
mental emotional blocks thatcome with when you're making
(11:05):
money and planning and what todo with it?
Unknown (11:08):
I love that. So here's the thing, knowledge is power.
So really, we need to wrap ourminds around that. So mindset is
a huge thing when it comes tobeing in business. Because not
everybody's meant to be inbusiness. But we need to figure
out what I liked. One of thethings I do like to talk about
is why are you doing this? Whatis the purpose behind running
(11:31):
your business? Because I cantell you, if you're in business,
there is going to be a pointwhere you're going to want to
quit, there's going to be a timewhen you're gonna say what the
hell am I doing this? You're notmaking any money? Maybe, you
know, so why are you doing this?
What is the real reason behindit. And that's a good place to
start. Because on those days,when you're going to want to
(11:52):
quit on those days, when you'renot going to want to look at the
numbers, you're not going towant to know where you stand.
It's that why that's reallygoing to push you to keep going.
So there's that piece of it isunderstanding, why are you doing
this? What is the real reason?
Because obviously the firstthing that comes? Well, I want
to make money. Okay, why do youwant to make money? What are you
(12:15):
going to do with this money? Soit's just, it's peeling back?
The layers of the onion tofigure that what is the true
reason? Because if you just wantto make money and go get a job
and probably make it a whole loteasier.
Ali Taylor (12:30):
Yeah. Well, I think it also says something about how
much money do you want to make?
Yeah, yeah. And that will tieinto the why. Yeah, yeah.
Unknown (12:40):
And then And then as far as I can't tell you I was
running. One of the groups Ihad, she's like, I'm afraid to
look, I don't want to know whatmy numbers are. Okay, and where
are you in your business? Yeah,you're right. Knowledge is
power, you cannot make informeddecisions in your business
(13:03):
without the data behind it. Andyou can't grow in your business.
If you don't have the data. Thenumbers are just data, it's just
another way to look at yourbusiness. We have to take the
emotion out of it. Because sooften we get caught up in that
emotion, that fear. So we haveto take it out and look at what
(13:25):
is the solid data here? What canit tell us? And what can we do
with it? So it's, it's sometimesit's a matter of just looking at
it differently. And showing whatcan be done. When you know what
the numbers are? It's kind oflike working out, right? Yeah.
Have you ever heard somebodysay, Don't close your eyes and
(13:47):
don't hold your breath whenyou're working out? Because they
internalize that? It makes itmore painful, right? If you
don't work out, am I wrong? No,you're not wrong,
Ali Taylor (13:58):
especially with what I'm doing planks. Yeah.
Unknown (14:03):
Just internalizes the pain. Yes, the same thing when
you close your eyes when youit's like you're running your
business blind. And it's thesame thing, you're internalizing
the pain you're making morepainful because you're not
paying attention. So a lot oftimes, it's just re structuring
(14:26):
the thought process, like let'slook at this a little bit
differently. And sometimes, youknow, you have to, it's meeting
people where they are becauseeverybody's in a different
place. So it doesn't always lookthe same for everybody. But
those are a lot of the thingsthat I see often. So that's
typically what I try and itagain, it's it's a process you
(14:48):
have to peel back the layers,see what's really going on.
Sometimes it's those things wewere told when we were kids, who
here has not heard money doesnot go on trees, definitely
going up time. There's not amoney tree out in the backyard,
(15:08):
you know? So you have tosometimes identify what those
blocks are like, what are thevoices in your head telling you?
Who are those voices in yourhead? And how can you reframe
that? Like, how can you provethose thoughts wrong in your
business? Yeah,
Ali Taylor (15:28):
that's incredibly important. And it's interesting
that that's become a bit of atheme. And a lot of the
conversations that I've beenhaving is a lot of those sort of
learned thoughts and attitudesand mindsets that we've picked
up as children are being carriedinto our businesses. Right. So
(15:49):
we're starting with that, youknow, whatever, whatever lessons
we learned about money as achild, we're carrying that into
our business and how we runthat, the decisions that we
make, and oftentimes, I thinkpeople are disconnected from the
fact that that's actuallyrunning the show. And so they,
you know, sometimes they'redoing things because they're
(16:10):
trying to prove whatevernegative belief that they had,
or they're trying to live up tosome example or thing that was
set for them as children, versusjust making a decision that's
based on what's best for thebusiness and best for the
clients that they're serving.
Unknown (16:29):
Yeah. And that goes back to the emotions. You can't
run a business on emotions. Youjust can't, it doesn't. It
doesn't support you. And growingyour business. I mean, you can,
but it's not going to get youvery far, it's not going to get
you where you want to go. Andthe best way to get where you
want to go is learning thosehard numbers, learning the data,
(16:50):
using the data, whether it's aprofit and loss, whether it's
looking at your marketing,whether it no matter what it is,
it's want to look at that data,and use it and make informed
decisions. And it's so often inour lives, it all goes back to
how we were raised, it goes backto those, you know, take those
(17:10):
voices in your head and makethem love you instead that song
there.
Ali Taylor (17:16):
Oh, I've never heard that song. But I want to know,
Unknown (17:19):
who is that song Who sings that? Um, I want to say
it's either pink or Rihanna.
Ali Taylor (17:29):
Well, if it's Rihanna, you know, she's got the
whole pitch, but I have my moneything. So I think that's a
fitting theme to absolutely,yeah. Well, I mean, you know,
one of the other questions thatI have was about how like self
love plays into the act of, youknow, achieving that success
and, you know, incorporatingthat into the coaching that you
(17:52):
do with your clients. Can youspeak a little bit more about
that?
Unknown (17:56):
So, when I started in my, when I started out coaching,
that was a huge thing for me,because I was a single mom of
three girls broke is broken bethere is no love anywhere,
whatsoever. Nothing. And Irealized that that was my
(18:18):
problem is I did not have thatself love. I was the type of
person that it didn't matter ifI didn't have my phone. I don't
have my kids. It didn't matterwhat time of day it was, who was
that? They called? Said, Hey,you want to go do something?
Sure, because I was notcomfortable in my own skin. I
(18:42):
didn't like my own company. Ididn't like who I was I none.
Like I started coaching. When Isaid something to my nephew,
little brat that he is my adultnephew. He's like, why would
anybody hire you? And I'm likeyou little
Ali Taylor (19:00):
Christmas like, okay,
Unknown (19:03):
but it's because of who I was. And, but really those
experiences is what has made meas good as I am is what has made
me be able to help othersbecause I've been there. I've
lived through the crap. I've dugmyself out of the hole. And but
(19:26):
that's where it all begins isit's with finding that being
comfortable in who you are. Soyou can have that confidence so
that you can be confident enoughto say, hey, I can do this.
Yeah. Find that inner strength,that inner power in. It's not
(19:47):
something that can happenovernight. It's something it
takes work. It takes a lot ofhard work to do that and it
takes time. And I took that timeI did that work and Because of
that, it makes me better atbeing able to do this. You know,
that was, I remember the day Iused to have to check my bank
(20:09):
account, every time I would goto the grocery store. I remember
my mom tricking me. She would mymom was sick, she had cancer for
many years. And she wanted me totake her shopping. I'm like,
Really, you have two otherdaughters who live one lives
with you one lives within a mileof you, and you need me to come
over and take you shopping. Iwasn't happy. But as it turns
(20:35):
out, she took my youngestdaughter around the grocery
store to pick out food for myhouse, because my kids said
there was no food in my house.
Because really, there wasn't.
Yeah, there was a lot of nights,I had no clue I was gonna feed
my children for dinner.
Ali Taylor (20:49):
Yeah. But
Unknown (20:50):
because I've been there, I know what it's like,
I've know the experience. And Iknow what's on the other side.
And I know that oftentimes, it'sI'll never forget this one
experience I had with my boss,my boss, my mentor, I worked for
him for many years. And I waslate all the time. Again,
(21:12):
raising my kids runninghectically, working two jobs
running a business of my own.
late for work again, sitting atmy desk, head down, bawling
hysterically. Like I was doneshot, Don, put me away. And he
says to me, he's like, where doyou see yourself in five years?
I remember looking up at him andhim being like, what is like,
(21:35):
where do you see yourself infive years? I'm like, I don't
even know what I'm gonna feed mychildren for dinner. Yeah. And
you want me to think I don'thave that luxury of looking at
and seeing where I want to be infive years, I didn't have that
luxury. But what he gave me andwhat he did for me was so
(21:57):
powerful, because we get stuckin this ball of suffering. Yeah,
whatever that looks like for us.
It's different for everybody.
But we get stuck there. And wedon't look up. And what he did
is he gave me permission to lookup and see past the struggle
past the suffering. What do Ireally want? What can I actually
(22:21):
do? I'm gonna tell you thatchanged my life. That one
conversation literally changedmy life, because that's what he
gave me permission to look up.
And see if there was more tolife than just that day in, day
out, suffering crap where I wasstuck. And that is what we need
(22:46):
to do in our lives. We need tostop getting stuck. We have a
choice. We're getting we'realways getting thrown stuff at
us. We're getting struggle,challenges, everything thrown at
us, right. But it's ourdecision, whether we guess, Doc,
or we use that as a steppingstone.
Ali Taylor (23:06):
Yeah, that is so incredibly powerful. And I love
that your boss was able to dothat for you, your your mentor
was able to do that for you.
Because you're right, we do getstuck in survival mode. And
there are so many businesses,small businesses, especially in
small, you know, women ownedbusinesses that are stuck in
that survival mode. Yeah. Andhim giving you that permission
(23:28):
to look beyond your currentcircumstances. Yeah, that is
such a gift. And I think, youknow, coming back to the self
love aspect of that, that oftengets twisted up inside of being
a business owner or anentrepreneur is that, you know,
we carry that deep shame ofWell, I'm a business owner, I
(23:49):
should know how to do all thesethings I should have figured out
I should be able to figure thisout and, you know, move ahead.
And it's like, hey, what if youjust love yourself enough to
both? Get rid of the shame?
Yeah, to develop a bigger whyand see beyond that, but then
also ask for help.
Unknown (24:10):
Yes, absolutely.
Absolutely. So a lot of peopleoftentimes when people come to
me, the biggest thing I hear whypeople don't get help sooner is
because they're embarrassed orashamed. Again, like you said,
I'm a business owner, I shouldknow that I should be able to
whatever those stories are thatwe're telling ourselves, we get
stuck there. So we don't ask forhelp. And my daughter's car has
(24:32):
she had a bunch of stuff goingon with her car. You know, and
I've been, I throw hints out toher. Maybe she'd get it looked
at maybe she'd get it looked atwhile something happened last
night. And it's like, how oftendo we just let this stuff
compound in it just somethingsmall happens and you ignore it,
hoping it's gonna go away?
(24:55):
That's the problem. None of thisstuff goes away. We have to
reach out we have to getsupport. And again, that's one
of the biggest things I get is Iwas embarrassed, still
embarrassed. So it I like thefact that people are comfortable
coming to me, like I'm walkingthrough a grocery store and
somebody randomly starts talkingto me, my kids or my boyfriend's
(25:17):
like Who's that? Like,
Ali Taylor (25:18):
I don't know, their whole life story
Unknown (25:23):
all the time. And he's like, I don't know. Yeah. It's
it's just apparently, there'ssomething I don't know, which
is, it's a good thing. But it's,we all need that safe space.
Yeah, I'll meet somebody whowill support us. But we need to
(25:43):
first be able to take that stepand reach out. And I'm a firm
believer, surrounding ourselveswith people that are smarter
than us. Yes. And use them, usetheir knowledge, borrow their
knowledge, I think you talkedabout that, at some point
earlier, is borrowing theknowledge of the people around
(26:04):
us borrowing their confidence isfutile, have the confidence
yourself, borrow somebody else'sfor now. Let them help build you
up. But surround yourself withpeople that are smarter than you
that can do the stuff number oneyou don't know how to do you
don't like to do or you justdon't play want to do it. Have
somebody else do it. So you canfocus on what you want to do
(26:26):
what's important to you, whetherit's building your business,
whether it's spending time withyour family, instead of spending
nights and weekends doing thegrunt work, you know, where
people surround yourself withpeople that can do the thing,
those things, so you can do whatyou love? Yeah,
Ali Taylor (26:42):
I mean, that's the that's the entire premise of why
I started this livestream. Thewhole concept is that we do we
borrow flow from the wisdom andexperience with other people
who've been there. And I've donethat and you know, you are
someone who has literally gonedown into it's like that, um,
Carl Jung could actually have ithere. It says that a trees a
(27:03):
tree's branches cannot reachheaven if its roots have not
reached hell. Right. And so it'slike, been there, that those
depths and so, yeah, it whenyou're talking to someone who
has been in those super similarcircumstances, it normalizes the
experience that you're goingthrough, and it makes it easier
(27:25):
for them to open up and sharewith you like what they're
dealing with, but they're afraidto confront all the internal
head trash that stops them fromreaching out and asking for
help. So that's truly, yeah,that's truly a remarkable gift
that you're able to the clientsthat you work with.
Unknown (27:45):
I try. We are all a work in progress.
Ali Taylor (27:52):
Let's it just the fact that you're trying I mean,
so many people, I think it'simportant to note that,
definitely give yourself creditand give yourself flowers for
that.
Unknown (28:02):
Yeah, thank you, thank you. But you know, again, we're,
we're all a work in progress, nomatter where you are. You know,
where do you see yourself? Like,what do you envision for your
life? You know, if you're inthat struggle, if you aren't
sure? What's happening, howyou're gonna get there. Figure
(28:23):
out where you want to go. Andhere's, here's the thing that I
people always get caught up is,how, how am I gonna get there?
So they quit? Yeah, forget aboutthat. How? Take a minute and
think about where is it you wantto be? What is your life look
like? How does it feel? Who areyou surrounding yourself? really
(28:43):
paint the big picture? Don'tworry about how the how comes?
Ali Taylor (28:49):
The what? Yeah, figure out the what, and also
figure out the who, like youwant to be when you get there.
It's a, it's a question of, whodo I need to become to be the
person right to have thatlifestyle that I'm dreaming of?
or business that I'm dreamingof?
Unknown (29:08):
Exactly, exactly. And then when you get that picture,
you can start working towardsthat you can it's small steps,
you can't climb a mountain youlook up it's like you look up at
the mount and it's too bigdecline. So you say nevermind
coordinate one step at a time,right?
Ali Taylor (29:26):
Yeah. Or you're up there. You're you've been
climbing a mountain you justkind of decided to on a whim
like okay, I'm gonna go climb amountain and now you're stuck.
You're like, crap, how am Igonna get over to this other
place? Or how am I getting tothis next, you know, over this
next ledge?
Unknown (29:42):
Yeah, absolutely.
Absolutely. Yeah.
Ali Taylor (29:46):
So On another note, like, what do you believe? Or
what's your opinion of thethings that anybody who is
someone I'm gonna attack it fromtwo levels? Okay, anybody who's
struggling right now in theirbusiness, when it comes to
bringing in the revenue thatthey want in terms of growing,
what's the immediate next stepthing that they can do for
(30:09):
themselves to break out of thatstruggling? level?
Unknown (30:12):
So I think the big thing, I think the first thing,
and here again, this is this iswhat we've been talking about is
for starters, you have to lookup. Yeah, you are stuck there,
you are gonna stay stuck there,you're gonna be stuck there. Six
months from now, a year fromnow, three years from now, if
all you're doing is focusing,focusing on the small picture
(30:34):
focusing on the where you putyour focus is what you get,
right? Yeah. The more you focuson it, the more it grows. So are
you going to focus on that pieceof struggle that you're stuck
in? Are you going to focus onthe big picture? So I think one
of the key things is we have tosee, figure out what does that
(30:55):
really look like? What do wewant? Who are we going to be?
And that's what you startfocusing on? And then you start
taking those small steps. All ittakes is one takes one step to
get started. Yeah. And take itone step at a time, whatever
that looks like for you set thatgoal. So you know, you have a
(31:16):
big goal, right? You have thatbig vision, you're starting to
see you're starting to pictureit right. Okay. What is one
thing you can do today? That onestep you can do right now today
to get to that level? is goingto happen overnight? No, nothing
happens overnight. Nobody is anovernight success.
Ali Taylor (31:37):
Now, it takes 10 years to be an overnight
success. Yeah.
Unknown (31:42):
Yes, it does. So take it one step at a time. Climb the
mountain one step at a time. Andthat's how you're going to get
there. You're you no matter howmuch you try and cheat and take
those leaps it? It's never itall starts with one step. Yeah.
I don't care if it's picking upthe phone and asking for help. I
(32:05):
don't care if it is just makinga decision. How many of us
struggle with decisions?
Sometimes that's all you need isto make a good solid decision is
that this is what I'm going todo. Yeah, whatever that looks
like, is take that first step.
Yeah,
Ali Taylor (32:23):
I think there's a point that every person needs to
get to where they just decidethat they don't want their
current circumstances to betheir future circumstances.
Like, yes, I'm done with this.
I'm done with how I feel in thismoment. I'm done with these
circumstances, the way thingslook, I'm going to do something
different. Yeah.
Unknown (32:43):
Yeah. That's it. Yeah, absolutely.
Ali Taylor (32:48):
And then in terms of getting a clearer picture of
their financial, like, whattheir financial world looks
like, because they're going tocome and work with you. Right,
that's something that they'regoing to need to pull up or at
least have access to correct?
Yes,
Unknown (33:03):
absolutely. So as far as like getting it all in one
place, what are we like?
Ali Taylor (33:09):
Yeah, like, what do you recommend? Like, are there
different tools, software'sworksheets? Like, what is it
that somebody needs to do to beable to pull in all the pieces
of their financial picture sothat they can say, here's what I
got? Yeah, yeah, that's where Iwant to go.
Unknown (33:27):
Yeah, sometimes that's a struggle. But here's the key
to that is having it all in oneplace, whether it's an Excel
spreadsheet, whether it's aGoogle Doc, whether it's a
platform like QuickBooks, yougotta have one place to have
everything. Because most of usin business we have, we may have
multiple streams of revenue wemay have coming from different
(33:48):
places, like, you get checks,you get paid through square, or
stripe or Venmo. Right. So ifyou want to look something up,
you have to look at all of thesedifferent places. So the first
key is getting it all in oneplace. Whatever that looks like.
So in then, I mean, that's thefirst step really is you got to
(34:10):
have it all in one place. Andthen from there, you can start
looking at the different streamsof revenue, which ones are
making you money, which ones arecosting you money? Because who
here knows what their costs arein their business? Who knows
what their costs of our of theirservices? Yeah. So those are all
(34:31):
things that you can start towork on. But first, you have to
know where the beginning pointis, you have to know where the
money's coming from. You have toknow where the money is going
and the only way you're going todo that and do it easily. And
have it readily available ishave it in one place. So like I
mean, I have a Google Doc thatyou can lay out all your income
(34:51):
you lay out all your expensesyou can pull them from your bank
statement is typically the firstplace you gather all your bank
statements, okay, you startlaying it all out. That's the
first place to start, no matterwhat that looks like, like
because that could be Excelcould
LeaAnn Fuller (35:05):
be Google that could be QuickBooks could be
WAV, it could be. I mean,there's,
Ali Taylor (35:10):
do you have a preference, like for the clients
that you work with, you have apreference. So here's
Unknown (35:17):
the thing, if you're just getting started. All right,
you want to look at how muchmoney you're making, right?
Yeah, you don't want to spendmoney you don't have, yeah, if
you're just getting started. Andyou're just working through
getting things in line, tryingto get an order, which is better
to do in the beginning, to playcatch up, because it never saves
(35:39):
you money playing catch up, itonly costs you more. So get
started right in the beginning,right. So I highly recommend if
you're just getting started, dosomething in Excel, it's free,
or Google Docs, it's free. Now,when you start making some
money, and you start gettingsomewhere, you have some
(35:59):
capital, you have a profit, theninvest in something like
QuickBooks, I prefer QuickBooksbecause, you know, QuickBooks
brings your bank accounts in andthen you just have to match
things up. And it's it's easy,it does a lot of the work for
you, right? with Excel, Google,you have to enter the
information. With QuickBooks, alot of it's done for you. So you
(36:22):
have to look at you have to wantto be making money before you do
that. But the other piece ofthis is you also want to look at
your time because time is money.
Yes. So if you're spending hourson doing your Excel spreadsheet,
it may be time to invest inQuickBooks. Because time is
money. If you're wasting time onthat you're wasting money.
Ali Taylor (36:46):
Yeah, it is definitely. Because I know I,
well, I hated it a while back,when I was just more mainly
focused on sort of the creativeconsulting services that I was
doing at the time. Now that I'vegotten over onto this business
consulting side, I'm able tolook at numbers a lot
(37:07):
differently. In terms of, okay,this, these are the numbers, but
there's a story that I can tellwith these numbers. And it's an
indication of where things aregoing and the progress that I'm
making towards the goal and thepicture that I have for myself.
I think that's a, that's animportant shift that people need
to be able to make forthemselves. But I love that you
(37:30):
separated it out in terms of,hey, if you're not making a lot
of money right now, focus on thefree tools, don't get caught up
in all the paid tools and appsand all those things that are
available. Available. Like yes,they're great. Yes, sir. Fun.
Point. But, again, taking theemotion out of it, taking all of
that, what's the best decisionfor where you are right now?
Unknown (37:53):
Exactly, exactly. Where are you in your business?
Because we are all in differentstages. So you don't want to
spend the money for somebodywho's making 50 to $100,000, or
you want to spend the money forsomebody who's just getting
started? Yeah. And the moreaffordable something is, the
easier you make it on yourself,the more likely it is that
(38:16):
you're going to get started.
Yeah, I highly recommend youstart off right from the
beginning. And I highlyrecommend you take time out of
your week, take an hour a week,in for this very reason. Because
that's where people reallystruggle, and that's where it
becomes overwhelming. And that'swhere people say they don't like
(38:36):
it is when they're overwhelmed,because they've let something
build up just like car issues,you let it build up thinking
it's gonna go away or fixitself, it's not going to. So
you need to put in the work inthe effort yourself. Or when you
get making enough money, hiresomeone else to do it. Yeah.
Ali Taylor (38:59):
Yeah. But you at least got to have that
foundation. And and and I wasjust thinking about earlier,
when you started to call youwere talking about how you
didn't like math in school.
Right? And I'm just thinkingabout my nieces. Now. And just
like a lot of the messages thatwomen have gotten about math,
like we've been taught that or,or that sort of idea that women
aren't good at math, and theydon't like math. And when really
(39:23):
it's like, well, maybe you justhad a shitty teacher. Or maybe
it was just the wrong type ofmath. Maybe it was like the math
that's being used just wasn'trelevant, wasn't interesting,
didn't allow you to tell a storythat was relevant to where you
wanted to go. And so I thinkthat plays a big part into it as
well. Just sort of those likemessages that we just get
(39:45):
growing up about, you know,right.
Unknown (39:50):
Right, right. I'm not good at math. I can't do this.
There's a difference. There'smath, there's algebra, there's
long division, that and thenthere's accounting. A lot of
Getting a lot of it is done foryou, you, you're not adding this
stuff up, you're putting it in aspreadsheet and you're auto
summing it, you know, you're notdoing that yourself. Or you put
(40:11):
it in QuickBooks, and it's alldone for you. So I think it's
yeah, it's those we make up thestories in our head that are not
true. And we get stuck on thosestories. So we do nothing. We
get stuck on the house, so wedon't do it at all. Yeah.
Ali Taylor (40:28):
And then now, you know, 2030 years later, your
business isn't where you want itto be because of a story that
you made up or that you took on.
From high school from gradeschool.
Unknown (40:40):
Yep, yep. Yep. So we have to, we have to reframe
those stories. Yeah. So thatinstead of working against us,
they work for us. Yeah. Exactly.
Ali Taylor (40:53):
Awesome. Well, so do you have any resources that you
can share with? With theaudience today? Anything? Um,
Unknown (41:04):
I have tons of resources. Um, okay. So here's,
here's where I'm gonna, here'swhat I'll give you guys. If I
have, we are at overpass yearend, but people are getting
ready for their taxes, they maynot know where to begin. So why
don't I will it show up? If Iput a link in our chat here, or
Ali Taylor (41:27):
I think that'll come directly to me. But what I can
do is I can take that link andshare it in both the show notes
and the comments. Once thisgoes.
Unknown (41:37):
Yeah, let me put this bear with me one second here, I
thought I had saved. Currently Idid not. So and I think this is
this is a good place to start.
Because this is gonna tell youwhat you need to pull together
for your taxes. But this is thestuff you're going to be looking
at on a regular basis. This iswhat you should be looking at on
a monthly basis. So that way,you don't get to the end of the
(42:02):
year, have a box of receipts andhand it to your accountant say
here you go. Yeah. And this isthe perfect time of year to have
this. Let's see. Okay, there'smy year end checklist. Okay,
awesome.
Ali Taylor (42:21):
All right. So I will make sure that that gets blasted
out to everyone, and everyonehas access to it.
Unknown (42:30):
And I'll tell you what, I'll tell you what I'll do is so
the first five people that getthe year end checklist. From
your show, what I'll do is Iwill offer them free access to
my small business vault, mysmall business successful. There
is a Google Doc, that you cantrack your income, track your
(42:51):
expenses, there is a spreadsheetfor a balance sheet, there's
spreadsheets for budgeting forcash flow, for 50 write offs,
you can cat like, there's I'mgonna say there's about 20 to 25
resources in that successful. Sothe first five people from your
(43:11):
show that go in and get the yearend checklist, I will give them
access to that successful.
Ali Taylor (43:19):
Wow, that is incredibly generous. And anybody
who's watching this you,especially the first five
people, you have no, no excuse.
No excuse, and you've been withus for the last you know, 45
minutes, you know that there'sno shame there's no fear to be
had in reaching out for help.
(43:40):
And so, as we wrap up, Leanne, Ijust want to ask one last
question, what is one piece ofwisdom that you would like to
share with anybody that'swatching right now.
Unknown (43:51):
So I think with everything we've talked about,
my one piece of wisdom is tostop waiting, stop waiting to
ask for help. Stop waiting tolook at the bigger picture. Just
get started. We all have to getstarted somewhere you got
started in your business, um,for whatever reason, now make
(44:14):
that decision, you made adecision to get started then
make that decision to go to thenext level, make that decision
to do the things you have to doto grow your business, whatever
that is for you, wherever youare right now. Just get started
to work to that next step.
Whatever that looks like foryou. We all have to get started
scores. So that is my lastparting advice is just to get
(44:37):
started. Just do it. Just do it.
Just just start doing it. Youknow, isn't it Nike? Just
Ali Taylor (44:43):
do it? Yeah, Nike.
Unknown (44:46):
Just just start. We all have to get started. Yes. Yeah.
So that's my parting wisdom.
Awesome.
Ali Taylor (44:56):
Well, thank you so much, Leanne, for being here
today. Appreciate everythingthat you've done. shared about
your experiences, the work thatyou're doing, how you help the
clients that you work with andjust giving us all permission to
stop waiting to get started andto look up. And so I am looking
forward to seeing everybody nextweek on the next edition of
(45:18):
Wednesday, wisdom. Take care.
Have fun. Thank you
Hello, hello, welcome to another edition of
Wednesday wisdom. My name is AliJ. Taylor, I am the CEO of
wisdom and Wayfinder. Unless youhave discovered the secret to
ever lasting life, you do nothave enough time to figure out
everything there is aboutrunning, growing and scaling a
business on your own. And soevery week I invite an expert to
(00:26):
share their wisdom on what ittakes to do that, so that you
can borrow from their knowledgetheir experience to supercharge
your own, and today I have withme Leanna fuller. Leanne is a
prominent figure known for herwork as an award winning
entrepreneur, vote virtualbookkeeper, profit strategist,
(00:47):
women's empowerment coach,author and motivational speaker.
She is the founder and CEO ofFuller, fuller life LLC, where
she works with women inbusiness, to help them
understand their numbers andachieve success. She is
dedicated to empowering women toreach their goals and actively
build towards a successfulfuture through her coaching and
motivational speakingengagements. Leanne, thank you
(01:08):
for being here today.
LeaAnn Fuller (01:09):
Hi, thanks for having me. I'm excited to be
here.
Ali Taylor (01:13):
Yeah, great, great.
It coincidentally it is women'shistory month, month. So it kind
of just lined up that way thatbeing that is a big target and
focus for you that you are aguest here today. So I'm glad to
be able to have those thingskind of aligned that way. Yeah.
LeaAnn Fuller (01:29):
Yeah, I'm excited. It's, it's always a big
month. So it was a really coolmonth to see some of the cars a
lot of times like the history ofsome of the stuff I was reading,
I saw a post the other day ofliving life without some of the
women's inventions. And when wasthe toilet paper holder? It was
just hilarious to see some ofthis stuff. Yeah, I wouldn't
(01:54):
want to live without it.
Ali Taylor (01:57):
Yeah, definitely.
Well, I mean, there's so Ibelieve. Don't, don't beat me up
in the comments if I get thiswrong. But Hedy Lamarr that
invented the technology for WiFi. So we will do this.
Unknown (02:13):
Yes, yes. I think you're right. I can't remember
the name. But that was on thelist. First, but like I said,
for some reason, the toiletpaper holders.
Ali Taylor (02:26):
Let's say that is that is incredibly important. I
mean, that it like does it goover? Does it go under? Never
society is like on the verge ofa collapse. The first thing to
look forward to is Is thereenough toilet paper?
Unknown (02:42):
Yeah, right. We're in the middle of pandemic and, you
know, paper is the thing toworry
Ali Taylor (02:48):
about. It truly is.
Unknown (02:51):
It was it was so. But yeah, it's it's always really
cool to see all this stuff cometo light. And you know, it's it.
Something to be proud of. Right.
Ali Taylor (03:01):
Yeah, yeah. So tell me a little bit about your
background, your history, likewhat got you into your work as a
profit strategist and workingwith with businesses to help
them do that, to be able to dothat, you know, making profits
and improving their cash flow.
What inspired you to work onthat?
Unknown (03:20):
So my background is in accounting, I remember I was
trying to keep a long storyshort, 16, and pregnant and high
school. And I was going toschool for cosmetology and I
took an accounting class. AndI'm like, and I loved it. Never.
I'm not, I was never a huge mathperson. I was okay. But I just
(03:43):
loved the accounting, right. Andso my senior year, I it didn't
fit in my schedule. So I did itindependently, but it just stuck
with me. I just loved theaccounting. I love the numbers.
So that's been my backgroundwent to school for it. And I've
been doing it for not to hate toage myself, but going on 25
years. Oh, my God, more than 25.
Um, I actually left my
Ali Taylor (04:10):
you don't want to do
Unknown (04:12):
don't pay attention to those numbers. We don't care
about those numbers, right. Sowhen I left my corporate job, I
left I was a accounting officemanager. And I left to do
coaching and I always said, If Iever saw another person's
numbers again, it would be toosoon, right? I didn't want I was
(04:34):
done burnout washed out,whatever you want to call it. I
was done. So I left there. Wentinto coach I started working
with women in their business,their lives, that kind of thing.
But what I found out is nobodyknew their numbers. Yeah, people
that were in business, they'remaking some money, but they
couldn't tell you how much moneythey're making. They couldn't
(04:55):
tell you where the money wascoming from where it was going.
And it just clicked with me thatthat is such an important piece.
People are missing. So I decidedto kind of go back to my roots
and get back into the numbers.
You know, did a lot of a lot ofsoul searching in that
timeframe, and just decided thatthere's such a need for that
(05:19):
there's a gap because people,there's a lot of accidental
successes out there. Yeah. Youknow, we don't go into business.
Nobody goes into businessbecause they like numbers. And I
can honestly say that because Ididn't go into business because
I like numbers. And I love it. Ilove numbers. I love that part
of it, right? Nobody else does.
(05:42):
I did. And so you get intobusiness, because you like what
you do you love what you do,you're good at it, you have a
passion, you can help people,right? But then you start
growing your business and youdon't think about things like
taxes and expenses, and profitsand losses and balance sheets
(06:02):
and all that you don't thinkabout that kind of stuff. So I
noticed so many people weregetting caught up there. They
didn't know what was going on.
They didn't know what they weredoing. They didn't know what to
do with the money when they gotit. I taught so many people you
make them. And honestly, themore money you make, sometimes
the worse it is. I've seen a lotof people make a lot of money.
(06:25):
But the more money you make, youknow, think about it like, Oh,
I'll do this. Here we go. I'lldo this, you know? And then
eventually it's like, Wait,where did all go?
Ali Taylor (06:36):
Yeah, they're just focusing on on fill in a bucket
that they don't even take thetime to look and see if there
are holes at the bottom. Yeah,
Unknown (06:43):
yeah. And that's what I found. So now I'm actually in a
really unique position that Ihave my coaching background
along with the accountingbackground. So it really gives
me a unique twist to help peoplein growing their business. So
it's actually worked out reallywell. And here I am.
Ali Taylor (07:05):
Yeah, well, well, I'm glad that you're here. And
I'm glad that you know, you'vebeen working with different
businesses to help them get asense of what their numbers are.
Because, like what I do withwith the clients that I work
with, where we do acomprehensive business
assessment to figure out like,where are you now? And then
where are you trying to go? Andwhat's the gap between, you
(07:26):
know, that you need to getthere? It's like, if you were to
set out on a road trip, and youdon't take the time to figure
out well, how much gas do youneed? How many miles are you
gonna go? You know, where canyou fill up? A lot of people are
running your businesses the sameway because they're not figuring
out what to do with their moneyand how to plan for it. And that
(07:47):
you said that dirty word taxes.
I always when you were sayingthat I was thinking about that
meme of the the kid who's likecrying in a game of Monopoly.
And he's actually just just justdestroyed his soul. It's just
gone. And he's just walkingabout the tax. And it's like,
yeah, kid, that's the reality oflife.
Unknown (08:09):
What's that saying? The only two things you can count on
are death and taxes. Yeah.
Ali Taylor (08:16):
You know, you can count on them twice.
Unknown (08:21):
But that's a thing, and nobody wants to pay taxes. And I
get that nobody, you don't wantto pay you want to pay as little
taxes as possible. But here'sthe thing. Taxes, everything
taxes are a bad thing. But ifyou're paying taxes, it means
you're making money. If yes,it's inevitable. Unless you're
making you're in that I don'tknow, millions and billions of
(08:42):
dollars where you can work yourway around and do all sorts of
things to try not pay taxes. Butit's almost like a health goal.
It's almost checks the health ofyour business based on what
you're paying in taxes, and Iget it. Nobody wants to pay
taxes. I think the struggle,it's not the pain of the taxes.
(09:02):
That's the problem. It's theplanning. Yeah. And being
prepared to pay the taxes is theproblem because let's face it,
we're in business, really, topay taxes, because you're making
money, you're paying taxes. Soit's it's not nobody likes to
pay taxes. Nobody wants to paytaxes, it's a dirty word. You
(09:24):
know, when you're in business,you just don't want to but I
always It drives me crazy. LikeI don't want to pay taxes. Well,
unfortunately, you made moneyand you have to, if you want to
make money you have to that'sjust part of life. It's just a
matter of figuring out how toplan for it. And I really like
how you're talking about goingon that road trip. It's like you
need to have that goal in sight.
Number one, you're not going togo out on a blind road trips. I
(09:46):
mean, you can, but it's going tosee how far Yeah, yeah, you kind
of want to know where you'regoing right? You don't want to
start out on a road trip with nomoney in the bank and no idea
where you're going I havethought about that, but I didn't
do it because
Ali Taylor (10:04):
is that
Unknown (10:09):
but you got to have the, you got to have the end
goal in mind, got to know whereyou're going and you got to work
it backwards, you got to reverseengineer it so you can figure
out, okay, plan out where youmight want to stop for gas and
how long it's going to take toget there. Because I don't know
I've been in a situation before,and not a pleasant one where
(10:33):
you're driving down the road inthe middle of the night and your
gas light comes on. It's like,Oh, crap, where's the next gas
station? And you don't you? Youneed to plan for stuff. You need
to be prepared? Yeah,
Ali Taylor (10:45):
well, speaking of planning, I know a lot of
people. There's the internalfear of just looking at the
numbers. Right? So how does yourcoaching background play into
getting people wanting toconfront their fears of looking
at the numbers, but then alsojust addressing sort of the
mental emotional blocks thatcome with when you're making
(11:05):
money and planning and what todo with it?
Unknown (11:08):
I love that. So here's the thing, knowledge is power.
So really, we need to wrap ourminds around that. So mindset is
a huge thing when it comes tobeing in business. Because not
everybody's meant to be inbusiness. But we need to figure
out what I liked. One of thethings I do like to talk about
is why are you doing this? Whatis the purpose behind running
(11:31):
your business? Because I cantell you, if you're in business,
there is going to be a pointwhere you're going to want to
quit, there's going to be a timewhen you're gonna say what the
hell am I doing this? You're notmaking any money? Maybe, you
know, so why are you doing this?
What is the real reason behindit. And that's a good place to
start. Because on those days,when you're going to want to
(11:52):
quit on those days, when you'renot going to want to look at the
numbers, you're not going towant to know where you stand.
It's that why that's reallygoing to push you to keep going.
So there's that piece of it isunderstanding, why are you doing
this? What is the real reason?
Because obviously the firstthing that comes? Well, I want
to make money. Okay, why do youwant to make money? What are you
(12:15):
going to do with this money? Soit's just, it's peeling back?
The layers of the onion tofigure that what is the true
reason? Because if you just wantto make money and go get a job
and probably make it a whole loteasier.
Ali Taylor (12:30):
Yeah. Well, I think it also says something about how
much money do you want to make?
Yeah, yeah. And that will tieinto the why. Yeah, yeah.
Unknown (12:40):
And then And then as far as I can't tell you I was
running. One of the groups Ihad, she's like, I'm afraid to
look, I don't want to know whatmy numbers are. Okay, and where
are you in your business? Yeah,you're right. Knowledge is
power, you cannot make informeddecisions in your business
(13:03):
without the data behind it. Andyou can't grow in your business.
If you don't have the data. Thenumbers are just data, it's just
another way to look at yourbusiness. We have to take the
emotion out of it. Because sooften we get caught up in that
emotion, that fear. So we haveto take it out and look at what
(13:25):
is the solid data here? What canit tell us? And what can we do
with it? So it's, it's sometimesit's a matter of just looking at
it differently. And showing whatcan be done. When you know what
the numbers are? It's kind oflike working out, right? Yeah.
Have you ever heard somebodysay, Don't close your eyes and
(13:47):
don't hold your breath whenyou're working out? Because they
internalize that? It makes itmore painful, right? If you
don't work out, am I wrong? No,you're not wrong,
Ali Taylor (13:58):
especially with what I'm doing planks. Yeah.
Unknown (14:03):
Just internalizes the pain. Yes, the same thing when
you close your eyes when youit's like you're running your
business blind. And it's thesame thing, you're internalizing
the pain you're making morepainful because you're not
paying attention. So a lot oftimes, it's just re structuring
(14:26):
the thought process, like let'slook at this a little bit
differently. And sometimes, youknow, you have to, it's meeting
people where they are becauseeverybody's in a different
place. So it doesn't always lookthe same for everybody. But
those are a lot of the thingsthat I see often. So that's
typically what I try and itagain, it's it's a process you
(14:48):
have to peel back the layers,see what's really going on.
Sometimes it's those things wewere told when we were kids, who
here has not heard money doesnot go on trees, definitely
going up time. There's not amoney tree out in the backyard,
(15:08):
you know? So you have tosometimes identify what those
blocks are like, what are thevoices in your head telling you?
Who are those voices in yourhead? And how can you reframe
that? Like, how can you provethose thoughts wrong in your
business? Yeah,
Ali Taylor (15:28):
that's incredibly important. And it's interesting
that that's become a bit of atheme. And a lot of the
conversations that I've beenhaving is a lot of those sort of
learned thoughts and attitudesand mindsets that we've picked
up as children are being carriedinto our businesses. Right. So
(15:49):
we're starting with that, youknow, whatever, whatever lessons
we learned about money as achild, we're carrying that into
our business and how we runthat, the decisions that we
make, and oftentimes, I thinkpeople are disconnected from the
fact that that's actuallyrunning the show. And so they,
you know, sometimes they'redoing things because they're
(16:10):
trying to prove whatevernegative belief that they had,
or they're trying to live up tosome example or thing that was
set for them as children, versusjust making a decision that's
based on what's best for thebusiness and best for the
clients that they're serving.
Unknown (16:29):
Yeah. And that goes back to the emotions. You can't
run a business on emotions. Youjust can't, it doesn't. It
doesn't support you. And growingyour business. I mean, you can,
but it's not going to get youvery far, it's not going to get
you where you want to go. Andthe best way to get where you
want to go is learning thosehard numbers, learning the data,
(16:50):
using the data, whether it's aprofit and loss, whether it's
looking at your marketing,whether it no matter what it is,
it's want to look at that data,and use it and make informed
decisions. And it's so often inour lives, it all goes back to
how we were raised, it goes backto those, you know, take those
(17:10):
voices in your head and makethem love you instead that song
there.
Ali Taylor (17:16):
Oh, I've never heard that song. But I want to know,
Unknown (17:19):
who is that song Who sings that? Um, I want to say
it's either pink or Rihanna.
Ali Taylor (17:29):
Well, if it's Rihanna, you know, she's got the
whole pitch, but I have my moneything. So I think that's a
fitting theme to absolutely,yeah. Well, I mean, you know,
one of the other questions thatI have was about how like self
love plays into the act of, youknow, achieving that success
and, you know, incorporatingthat into the coaching that you
(17:52):
do with your clients. Can youspeak a little bit more about
that?
Unknown (17:56):
So, when I started in my, when I started out coaching,
that was a huge thing for me,because I was a single mom of
three girls broke is broken bethere is no love anywhere,
whatsoever. Nothing. And Irealized that that was my
(18:18):
problem is I did not have thatself love. I was the type of
person that it didn't matter ifI didn't have my phone. I don't
have my kids. It didn't matterwhat time of day it was, who was
that? They called? Said, Hey,you want to go do something?
Sure, because I was notcomfortable in my own skin. I
(18:42):
didn't like my own company. Ididn't like who I was I none.
Like I started coaching. When Isaid something to my nephew,
little brat that he is my adultnephew. He's like, why would
anybody hire you? And I'm likeyou little
Ali Taylor (19:00):
Christmas like, okay,
Unknown (19:03):
but it's because of who I was. And, but really those
experiences is what has made meas good as I am is what has made
me be able to help othersbecause I've been there. I've
lived through the crap. I've dugmyself out of the hole. And but
(19:26):
that's where it all begins isit's with finding that being
comfortable in who you are. Soyou can have that confidence so
that you can be confident enoughto say, hey, I can do this.
Yeah. Find that inner strength,that inner power in. It's not
(19:47):
something that can happenovernight. It's something it
takes work. It takes a lot ofhard work to do that and it
takes time. And I took that timeI did that work and Because of
that, it makes me better atbeing able to do this. You know,
that was, I remember the day Iused to have to check my bank
(20:09):
account, every time I would goto the grocery store. I remember
my mom tricking me. She would mymom was sick, she had cancer for
many years. And she wanted me totake her shopping. I'm like,
Really, you have two otherdaughters who live one lives
with you one lives within a mileof you, and you need me to come
over and take you shopping. Iwasn't happy. But as it turns
(20:35):
out, she took my youngestdaughter around the grocery
store to pick out food for myhouse, because my kids said
there was no food in my house.
Because really, there wasn't.
Yeah, there was a lot of nights,I had no clue I was gonna feed
my children for dinner.
Ali Taylor (20:49):
Yeah. But
Unknown (20:50):
because I've been there, I know what it's like,
I've know the experience. And Iknow what's on the other side.
And I know that oftentimes, it'sI'll never forget this one
experience I had with my boss,my boss, my mentor, I worked for
him for many years. And I waslate all the time. Again,
(21:12):
raising my kids runninghectically, working two jobs
running a business of my own.
late for work again, sitting atmy desk, head down, bawling
hysterically. Like I was doneshot, Don, put me away. And he
says to me, he's like, where doyou see yourself in five years?
I remember looking up at him andhim being like, what is like,
(21:35):
where do you see yourself infive years? I'm like, I don't
even know what I'm gonna feed mychildren for dinner. Yeah. And
you want me to think I don'thave that luxury of looking at
and seeing where I want to be infive years, I didn't have that
luxury. But what he gave me andwhat he did for me was so
(21:57):
powerful, because we get stuckin this ball of suffering. Yeah,
whatever that looks like for us.
It's different for everybody.
But we get stuck there. And wedon't look up. And what he did
is he gave me permission to lookup and see past the struggle
past the suffering. What do Ireally want? What can I actually
(22:21):
do? I'm gonna tell you thatchanged my life. That one
conversation literally changedmy life, because that's what he
gave me permission to look up.
And see if there was more tolife than just that day in, day
out, suffering crap where I wasstuck. And that is what we need
(22:46):
to do in our lives. We need tostop getting stuck. We have a
choice. We're getting we'realways getting thrown stuff at
us. We're getting struggle,challenges, everything thrown at
us, right. But it's ourdecision, whether we guess, Doc,
or we use that as a steppingstone.
Ali Taylor (23:06):
Yeah, that is so incredibly powerful. And I love
that your boss was able to dothat for you, your your mentor
was able to do that for you.
Because you're right, we do getstuck in survival mode. And
there are so many businesses,small businesses, especially in
small, you know, women ownedbusinesses that are stuck in
that survival mode. Yeah. Andhim giving you that permission
(23:28):
to look beyond your currentcircumstances. Yeah, that is
such a gift. And I think, youknow, coming back to the self
love aspect of that, that oftengets twisted up inside of being
a business owner or anentrepreneur is that, you know,
we carry that deep shame ofWell, I'm a business owner, I
(23:49):
should know how to do all thesethings I should have figured out
I should be able to figure thisout and, you know, move ahead.
And it's like, hey, what if youjust love yourself enough to
both? Get rid of the shame?
Yeah, to develop a bigger whyand see beyond that, but then
also ask for help.
Unknown (24:10):
Yes, absolutely.
Absolutely. So a lot of peopleoftentimes when people come to
me, the biggest thing I hear whypeople don't get help sooner is
because they're embarrassed orashamed. Again, like you said,
I'm a business owner, I shouldknow that I should be able to
whatever those stories are thatwe're telling ourselves, we get
stuck there. So we don't ask forhelp. And my daughter's car has
(24:32):
she had a bunch of stuff goingon with her car. You know, and
I've been, I throw hints out toher. Maybe she'd get it looked
at maybe she'd get it looked atwhile something happened last
night. And it's like, how oftendo we just let this stuff
compound in it just somethingsmall happens and you ignore it,
hoping it's gonna go away?
(24:55):
That's the problem. None of thisstuff goes away. We have to
reach out we have to getsupport. And again, that's one
of the biggest things I get is Iwas embarrassed, still
embarrassed. So it I like thefact that people are comfortable
coming to me, like I'm walkingthrough a grocery store and
somebody randomly starts talkingto me, my kids or my boyfriend's
(25:17):
like Who's that? Like,
Ali Taylor (25:18):
I don't know, their whole life story
Unknown (25:23):
all the time. And he's like, I don't know. Yeah. It's
it's just apparently, there'ssomething I don't know, which
is, it's a good thing. But it's,we all need that safe space.
Yeah, I'll meet somebody whowill support us. But we need to
(25:43):
first be able to take that stepand reach out. And I'm a firm
believer, surrounding ourselveswith people that are smarter
than us. Yes. And use them, usetheir knowledge, borrow their
knowledge, I think you talkedabout that, at some point
earlier, is borrowing theknowledge of the people around
(26:04):
us borrowing their confidence isfutile, have the confidence
yourself, borrow somebody else'sfor now. Let them help build you
up. But surround yourself withpeople that are smarter than you
that can do the stuff number oneyou don't know how to do you
don't like to do or you justdon't play want to do it. Have
somebody else do it. So you canfocus on what you want to do
(26:26):
what's important to you, whetherit's building your business,
whether it's spending time withyour family, instead of spending
nights and weekends doing thegrunt work, you know, where
people surround yourself withpeople that can do the thing,
those things, so you can do whatyou love? Yeah,
Ali Taylor (26:42):
I mean, that's the that's the entire premise of why
I started this livestream. Thewhole concept is that we do we
borrow flow from the wisdom andexperience with other people
who've been there. And I've donethat and you know, you are
someone who has literally gonedown into it's like that, um,
Carl Jung could actually have ithere. It says that a trees a
(27:03):
tree's branches cannot reachheaven if its roots have not
reached hell. Right. And so it'slike, been there, that those
depths and so, yeah, it whenyou're talking to someone who
has been in those super similarcircumstances, it normalizes the
experience that you're goingthrough, and it makes it easier
(27:25):
for them to open up and sharewith you like what they're
dealing with, but they're afraidto confront all the internal
head trash that stops them fromreaching out and asking for
help. So that's truly, yeah,that's truly a remarkable gift
that you're able to the clientsthat you work with.
Unknown (27:45):
I try. We are all a work in progress.
Ali Taylor (27:52):
Let's it just the fact that you're trying I mean,
so many people, I think it'simportant to note that,
definitely give yourself creditand give yourself flowers for
that.
Unknown (28:02):
Yeah, thank you, thank you. But you know, again, we're,
we're all a work in progress, nomatter where you are. You know,
where do you see yourself? Like,what do you envision for your
life? You know, if you're inthat struggle, if you aren't
sure? What's happening, howyou're gonna get there. Figure
(28:23):
out where you want to go. Andhere's, here's the thing that I
people always get caught up is,how, how am I gonna get there?
So they quit? Yeah, forget aboutthat. How? Take a minute and
think about where is it you wantto be? What is your life look
like? How does it feel? Who areyou surrounding yourself? really
(28:43):
paint the big picture? Don'tworry about how the how comes?
Ali Taylor (28:49):
The what? Yeah, figure out the what, and also
figure out the who, like youwant to be when you get there.
It's a, it's a question of, whodo I need to become to be the
person right to have thatlifestyle that I'm dreaming of?
or business that I'm dreamingof?
Unknown (29:08):
Exactly, exactly. And then when you get that picture,
you can start working towardsthat you can it's small steps,
you can't climb a mountain youlook up it's like you look up at
the mount and it's too bigdecline. So you say nevermind
coordinate one step at a time,right?
Ali Taylor (29:26):
Yeah. Or you're up there. You're you've been
climbing a mountain you justkind of decided to on a whim
like okay, I'm gonna go climb amountain and now you're stuck.
You're like, crap, how am Igonna get over to this other
place? Or how am I getting tothis next, you know, over this
next ledge?
Unknown (29:42):
Yeah, absolutely.
Absolutely. Yeah.
Ali Taylor (29:46):
So On another note, like, what do you believe? Or
what's your opinion of thethings that anybody who is
someone I'm gonna attack it fromtwo levels? Okay, anybody who's
struggling right now in theirbusiness, when it comes to
bringing in the revenue thatthey want in terms of growing,
what's the immediate next stepthing that they can do for
(30:09):
themselves to break out of thatstruggling? level?
Unknown (30:12):
So I think the big thing, I think the first thing,
and here again, this is this iswhat we've been talking about is
for starters, you have to lookup. Yeah, you are stuck there,
you are gonna stay stuck there,you're gonna be stuck there. Six
months from now, a year fromnow, three years from now, if
all you're doing is focusing,focusing on the small picture
(30:34):
focusing on the where you putyour focus is what you get,
right? Yeah. The more you focuson it, the more it grows. So are
you going to focus on that pieceof struggle that you're stuck
in? Are you going to focus onthe big picture? So I think one
of the key things is we have tosee, figure out what does that
(30:55):
really look like? What do wewant? Who are we going to be?
And that's what you startfocusing on? And then you start
taking those small steps. All ittakes is one takes one step to
get started. Yeah. And take itone step at a time, whatever
that looks like for you set thatgoal. So you know, you have a
(31:16):
big goal, right? You have thatbig vision, you're starting to
see you're starting to pictureit right. Okay. What is one
thing you can do today? That onestep you can do right now today
to get to that level? is goingto happen overnight? No, nothing
happens overnight. Nobody is anovernight success.
Ali Taylor (31:37):
Now, it takes 10 years to be an overnight
success. Yeah.
Unknown (31:42):
Yes, it does. So take it one step at a time. Climb the
mountain one step at a time. Andthat's how you're going to get
there. You're you no matter howmuch you try and cheat and take
those leaps it? It's never itall starts with one step. Yeah.
I don't care if it's picking upthe phone and asking for help. I
(32:05):
don't care if it is just makinga decision. How many of us
struggle with decisions?
Sometimes that's all you need isto make a good solid decision is
that this is what I'm going todo. Yeah, whatever that looks
like, is take that first step.
Yeah,
Ali Taylor (32:23):
I think there's a point that every person needs to
get to where they just decidethat they don't want their
current circumstances to betheir future circumstances.
Like, yes, I'm done with this.
I'm done with how I feel in thismoment. I'm done with these
circumstances, the way thingslook, I'm going to do something
different. Yeah.
Unknown (32:43):
Yeah. That's it. Yeah, absolutely.
Ali Taylor (32:48):
And then in terms of getting a clearer picture of
their financial, like, whattheir financial world looks
like, because they're going tocome and work with you. Right,
that's something that they'regoing to need to pull up or at
least have access to correct?
Yes,
Unknown (33:03):
absolutely. So as far as like getting it all in one
place, what are we like?
Ali Taylor (33:09):
Yeah, like, what do you recommend? Like, are there
different tools, software'sworksheets? Like, what is it
that somebody needs to do to beable to pull in all the pieces
of their financial picture sothat they can say, here's what I
got? Yeah, yeah, that's where Iwant to go.
Unknown (33:27):
Yeah, sometimes that's a struggle. But here's the key
to that is having it all in oneplace, whether it's an Excel
spreadsheet, whether it's aGoogle Doc, whether it's a
platform like QuickBooks, yougotta have one place to have
everything. Because most of usin business we have, we may have
multiple streams of revenue wemay have coming from different
(33:48):
places, like, you get checks,you get paid through square, or
stripe or Venmo. Right. So ifyou want to look something up,
you have to look at all of thesedifferent places. So the first
key is getting it all in oneplace. Whatever that looks like.
So in then, I mean, that's thefirst step really is you got to
(34:10):
have it all in one place. Andthen from there, you can start
looking at the different streamsof revenue, which ones are
making you money, which ones arecosting you money? Because who
here knows what their costs arein their business? Who knows
what their costs of our of theirservices? Yeah. So those are all
(34:31):
things that you can start towork on. But first, you have to
know where the beginning pointis, you have to know where the
money's coming from. You have toknow where the money is going
and the only way you're going todo that and do it easily. And
have it readily available ishave it in one place. So like I
mean, I have a Google Doc thatyou can lay out all your income
(34:51):
you lay out all your expensesyou can pull them from your bank
statement is typically the firstplace you gather all your bank
statements, okay, you startlaying it all out. That's the
first place to start, no matterwhat that looks like, like
because that could be Excelcould
LeaAnn Fuller (35:05):
be Google that could be QuickBooks could be
WAV, it could be. I mean,there's,
Ali Taylor (35:10):
do you have a preference, like for the clients
that you work with, you have apreference. So here's
Unknown (35:17):
the thing, if you're just getting started. All right,
you want to look at how muchmoney you're making, right?
Yeah, you don't want to spendmoney you don't have, yeah, if
you're just getting started. Andyou're just working through
getting things in line, tryingto get an order, which is better
to do in the beginning, to playcatch up, because it never saves
(35:39):
you money playing catch up, itonly costs you more. So get
started right in the beginning,right. So I highly recommend if
you're just getting started, dosomething in Excel, it's free,
or Google Docs, it's free. Now,when you start making some
money, and you start gettingsomewhere, you have some
(35:59):
capital, you have a profit, theninvest in something like
QuickBooks, I prefer QuickBooksbecause, you know, QuickBooks
brings your bank accounts in andthen you just have to match
things up. And it's it's easy,it does a lot of the work for
you, right? with Excel, Google,you have to enter the
information. With QuickBooks, alot of it's done for you. So you
(36:22):
have to look at you have to wantto be making money before you do
that. But the other piece ofthis is you also want to look at
your time because time is money.
Yes. So if you're spending hourson doing your Excel spreadsheet,
it may be time to invest inQuickBooks. Because time is
money. If you're wasting time onthat you're wasting money.
Ali Taylor (36:46):
Yeah, it is definitely. Because I know I,
well, I hated it a while back,when I was just more mainly
focused on sort of the creativeconsulting services that I was
doing at the time. Now that I'vegotten over onto this business
consulting side, I'm able tolook at numbers a lot
(37:07):
differently. In terms of, okay,this, these are the numbers, but
there's a story that I can tellwith these numbers. And it's an
indication of where things aregoing and the progress that I'm
making towards the goal and thepicture that I have for myself.
I think that's a, that's animportant shift that people need
to be able to make forthemselves. But I love that you
(37:30):
separated it out in terms of,hey, if you're not making a lot
of money right now, focus on thefree tools, don't get caught up
in all the paid tools and appsand all those things that are
available. Available. Like yes,they're great. Yes, sir. Fun.
Point. But, again, taking theemotion out of it, taking all of
that, what's the best decisionfor where you are right now?
Unknown (37:53):
Exactly, exactly. Where are you in your business?
Because we are all in differentstages. So you don't want to
spend the money for somebodywho's making 50 to $100,000, or
you want to spend the money forsomebody who's just getting
started? Yeah. And the moreaffordable something is, the
easier you make it on yourself,the more likely it is that
(38:16):
you're going to get started.
Yeah, I highly recommend youstart off right from the
beginning. And I highlyrecommend you take time out of
your week, take an hour a week,in for this very reason. Because
that's where people reallystruggle, and that's where it
becomes overwhelming. And that'swhere people say they don't like
(38:36):
it is when they're overwhelmed,because they've let something
build up just like car issues,you let it build up thinking
it's gonna go away or fixitself, it's not going to. So
you need to put in the work inthe effort yourself. Or when you
get making enough money, hiresomeone else to do it. Yeah.
Ali Taylor (38:59):
Yeah. But you at least got to have that
foundation. And and and I wasjust thinking about earlier,
when you started to call youwere talking about how you
didn't like math in school.
Right? And I'm just thinkingabout my nieces. Now. And just
like a lot of the messages thatwomen have gotten about math,
like we've been taught that or,or that sort of idea that women
aren't good at math, and theydon't like math. And when really
(39:23):
it's like, well, maybe you justhad a shitty teacher. Or maybe
it was just the wrong type ofmath. Maybe it was like the math
that's being used just wasn'trelevant, wasn't interesting,
didn't allow you to tell a storythat was relevant to where you
wanted to go. And so I thinkthat plays a big part into it as
well. Just sort of those likemessages that we just get
(39:45):
growing up about, you know,right.
Unknown (39:50):
Right, right. I'm not good at math. I can't do this.
There's a difference. There'smath, there's algebra, there's
long division, that and thenthere's accounting. A lot of
Getting a lot of it is done foryou, you, you're not adding this
stuff up, you're putting it in aspreadsheet and you're auto
summing it, you know, you're notdoing that yourself. Or you put
(40:11):
it in QuickBooks, and it's alldone for you. So I think it's
yeah, it's those we make up thestories in our head that are not
true. And we get stuck on thosestories. So we do nothing. We
get stuck on the house, so wedon't do it at all. Yeah.
Ali Taylor (40:28):
And then now, you know, 2030 years later, your
business isn't where you want itto be because of a story that
you made up or that you took on.
From high school from gradeschool.
Unknown (40:40):
Yep, yep. Yep. So we have to, we have to reframe
those stories. Yeah. So thatinstead of working against us,
they work for us. Yeah. Exactly.
Ali Taylor (40:53):
Awesome. Well, so do you have any resources that you
can share with? With theaudience today? Anything? Um,
Unknown (41:04):
I have tons of resources. Um, okay. So here's,
here's where I'm gonna, here'swhat I'll give you guys. If I
have, we are at overpass yearend, but people are getting
ready for their taxes, they maynot know where to begin. So why
don't I will it show up? If Iput a link in our chat here, or
Ali Taylor (41:27):
I think that'll come directly to me. But what I can
do is I can take that link andshare it in both the show notes
and the comments. Once thisgoes.
Unknown (41:37):
Yeah, let me put this bear with me one second here, I
thought I had saved. Currently Idid not. So and I think this is
this is a good place to start.
Because this is gonna tell youwhat you need to pull together
for your taxes. But this is thestuff you're going to be looking
at on a regular basis. This iswhat you should be looking at on
a monthly basis. So that way,you don't get to the end of the
(42:02):
year, have a box of receipts andhand it to your accountant say
here you go. Yeah. And this isthe perfect time of year to have
this. Let's see. Okay, there'smy year end checklist. Okay,
awesome.
Ali Taylor (42:21):
All right. So I will make sure that that gets blasted
out to everyone, and everyonehas access to it.
Unknown (42:30):
And I'll tell you what, I'll tell you what I'll do is so
the first five people that getthe year end checklist. From
your show, what I'll do is Iwill offer them free access to
my small business vault, mysmall business successful. There
is a Google Doc, that you cantrack your income, track your
(42:51):
expenses, there is a spreadsheetfor a balance sheet, there's
spreadsheets for budgeting forcash flow, for 50 write offs,
you can cat like, there's I'mgonna say there's about 20 to 25
resources in that successful. Sothe first five people from your
(43:11):
show that go in and get the yearend checklist, I will give them
access to that successful.
Ali Taylor (43:19):
Wow, that is incredibly generous. And anybody
who's watching this you,especially the first five
people, you have no, no excuse.
No excuse, and you've been withus for the last you know, 45
minutes, you know that there'sno shame there's no fear to be
had in reaching out for help.
(43:40):
And so, as we wrap up, Leanne, Ijust want to ask one last
question, what is one piece ofwisdom that you would like to
share with anybody that'swatching right now.
Unknown (43:51):
So I think with everything we've talked about,
my one piece of wisdom is tostop waiting, stop waiting to
ask for help. Stop waiting tolook at the bigger picture. Just
get started. We all have to getstarted somewhere you got
started in your business, um,for whatever reason, now make
(44:14):
that decision, you made adecision to get started then
make that decision to go to thenext level, make that decision
to do the things you have to doto grow your business, whatever
that is for you, wherever youare right now. Just get started
to work to that next step.
Whatever that looks like foryou. We all have to get started
scores. So that is my lastparting advice is just to get
(44:37):
started. Just do it. Just do it.
Just just start doing it. Youknow, isn't it Nike? Just
Ali Taylor (44:43):
do it? Yeah, Nike.
Unknown (44:46):
Just just start. We all have to get started. Yes. Yeah.
So that's my parting wisdom.
Awesome.
Ali Taylor (44:56):
Well, thank you so much, Leanne, for being here
today. Appreciate everythingthat you've done. shared about
your experiences, the work thatyou're doing, how you help the
clients that you work with andjust giving us all permission to
stop waiting to get started andto look up. And so I am looking
forward to seeing everybody nextweek on the next edition of
(45:18):
Wednesday, wisdom. Take care.
Have fun. Thank you
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