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December 22, 2024 40 mins

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How can social media be your secret weapon to success in commercial real estate?

In this insightful conversation, Yonah sits down with Carson Baird, a commercial real estate professional and social media strategist based in Southwest Florida. Carson shares his unconventional journey from tech sales to a flourishing career in real estate, where he leverages social media to build meaningful connections and close million-dollar deals. Along the way, he opens up about the personal growth fatherhood has brought, the lessons learned from a challenging project, and the power of being consistent and genuine on LinkedIn. 


[00:01 - 08:00] The Entrepreneurial Spirit

  • Carson’s upbringing in a family business and the early influence of real estate
  • Transitioning from corporate roles to commercial real estate
  • Lessons from his father’s entrepreneurial journey


[08:01 - 16:34] Hard Lessons in Real Estate

  • Carson recounts a difficult deal involving zoning regulations and legal battles
  • The importance of knowing when to walk away
  • Valuable takeaways from "life seminars."


[16:35 - 24:47] Social Media: A Modern Rainmaker

  • How Carson uses LinkedIn to create warm connections
  • The shift from traditional sales methods to content-driven engagement
  • Generating leads and deals through strategic posting


[24:48 - 32:56] Market Insights in Southwest Florida

  • Analyzing the current state of the industrial, office, and multifamily sectors
  • The impact of Hurricane Ian on the local real estate market
  • Predictions for the market moving into 2025


[32:57 - 40:14] Defining Success

  • Carson reflects on the true meaning of success in light of fatherhood
  • Balancing professional ambition with being a present family man
  • Advice for young professionals on building connections authentically



Connect with Carson:


Website: https://lqcre.com/carson-baird/

LinkedIn: https://www.linkedin.com/in/carsoncre/



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Tweetable Quotes:


"Social media is about chumming the water—create consistent content to attract attention and strike when the time is right." - Carson Baird


"The best marketing isn’t just about ads; it’s about being top of mind and offering value

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