How can social media be your secret weapon to success in commercial real estate?
In this insightful conversation, Yonah sits down with Carson Baird, a commercial real estate professional and social media strategist based in Southwest Florida. Carson shares his unconventional journey from tech sales to a flourishing career in real estate, where he leverages social media to build meaningful connections and close million-dollar deals. Along the way, he opens up about the personal growth fatherhood has brought, the lessons learned from a challenging project, and the power of being consistent and genuine on LinkedIn.
[00:01 - 08:00] The Entrepreneurial Spirit
- Carson’s upbringing in a family business and the early influence of real estate
- Transitioning from corporate roles to commercial real estate
- Lessons from his father’s entrepreneurial journey
[08:01 - 16:34] Hard Lessons in Real Estate
- Carson recounts a difficult deal involving zoning regulations and legal battles
- The importance of knowing when to walk away
- Valuable takeaways from "life seminars."
[16:35 - 24:47] Social Media: A Modern Rainmaker
- How Carson uses LinkedIn to create warm connections
- The shift from traditional sales methods to content-driven engagement
- Generating leads and deals through strategic posting
[24:48 - 32:56] Market Insights in Southwest Florida
- Analyzing the current state of the industrial, office, and multifamily sectors
- The impact of Hurricane Ian on the local real estate market
- Predictions for the market moving into 2025
[32:57 - 40:14] Defining Success
- Carson reflects on the true meaning of success in light of fatherhood
- Balancing professional ambition with being a present family man
- Advice for young professionals on building connections authentically
Connect with Carson:
Website: https://lqcre.com/carson-baird/
LinkedIn: https://www.linkedin.com/in/carsoncre/
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WHERE CAN I LEARN MORE?
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Tweetable Quotes:
"Social media is about chumming the water—create consistent content to attract attention and strike when the time is right." - Carson Baird
"The best marketing isn’t just about ads; it’s about being top of mind and offering value
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