Welcome back to another transformational episode of Wellness Renegades! I'm your host Jason Stein, and today, we are honored to have Michelle Grasek join us to navigate the tumultuous waters of the wellness industry post-COVID. Michelle, a veteran in the field, will shed light on the intricacies of marketing in our new digital era, especially for wellness entrepreneurs.
Together, we'll dive deep into the shift towards online marketing and the importance of understanding the essentials of SEO before pouring resources into digital strategies. Michelle brings her personal experience to the table, including the art of negotiation with ad firms and the critical analysis of whether increased online traffic genuinely converts into patients.
We also talk about
How COVID impacted wellness providers.
Understanding SEO manipulation and how to invest wisely.
Negotiating prices for ads or SEO investment.
Frustrations with insurance and considering going cash pay only.
Growth of telemedicine and potential outreach to rural areas
Links
Website: https://WellnessRenegades.com Instagram: @WellnessRenegades
For a full transcript of the episode, visit: https://shorturl.at/cdH37
Michelle Grasek Bio:
Michelle Grasek is the host of the Acupuncture Marketing School podcast. She's a practicing acupuncturist and marketing strategist and she's been teaching marketing, both online and in-person, over a decade. In that time, Michelle has taught marketing to over 3,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.
Through MIchelle's articles and online PDA courses, she aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. She shares all of her practice-building tips at michellegrasek.com and on social media @michellegrasek.
Social Links:
- Instagram: @michellegrasek
- Website: www.michellegrasek.com
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