March 7, 2024 • 15 mins
CSO (Chief Science Officer) Rik Deitsch talks about why Avini Cell Defender is the original liquid Zeolite in the Market Place, and that he is the category creator. All the other zeolites products think they can use Rik's materials, and say they have a better product. They do not have any studies, they do no even understand the science behind the product. Rik's Zeolite product research was started in the 90s, and first released in late 2003 and early 2004.
https://www.facebook.com/groups/seeyouatthetopavini
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Website: https://wellnesszone.buzzsprout.com
The Food and Drug Administration has not evaluated this product, which is not intended to diagnose, treat, cure, or prevent any disease.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
One of the biggest questions wehave is the one that frustrates
(00:03):
me and Rick, I think the most,and that's, I saw this other
zeolite.
What's the difference?
Guys, there is no comparison,but Rick is going to talk about
that, right?
I'll do my best.
Okay.
First, a lot of people even askme why network marketing, and
I've said this before, andexactly what Neil said, if you
(00:24):
go to every major new dietarysupplement in the last 40 years.
I guarantee that the first placeyou saw was network marketing.
Things like Hawthorne, St.
John's Wort, acai juice, theglucosamine, hyaluronic acid.
The first place you saw wasnetwork marketing because a lot
of times This stuff takes timeto explain.
(00:48):
In fact, someone asked me, I wason a call last week with a,
physician group.
And she said, if your stuff's sogreat, why are you selling it
through network marketing?
Why isn't it everywhere?
And I said, it just took me 45minutes to explain the product
to you, to explain this productto you.
It took me 45 minutes.
How are you going to do that ona store shelf?
It's the lift to get people tounderstand why they need it and
(01:11):
why they should take it is sohigh.
You're talking about hundreds ofmillions of dollars in
advertising and promotion.
And meanwhile, I can give it toyou guys.
You have amazing results and youshare it with your family and
your friends.
And that's how it gets outthere.
And the difference is instead ofpaying hundreds of millions of
dollars to McCann to do theadvertising to all the networks.
(01:31):
We're paying all that money toyou guys.
To share with other people as ascientist, it's exciting to me.
And this goes back, to my firstnetwork market company in 97, I
never gotten on stage and gottento speak to the end users of the
products I was working on.
I did mostly drug discovery andI was working on cancer
(01:51):
therapies.
I didn't get to talk to thecancer patients.
I mostly worked in Petri dishesand with mice and rats.
And they didn't appreciate methe way you guys do.
They really don't.
The fact is, it was reallyexciting for me to make a
product, do the research, andthen get to talk to the end user
about that, about the research,about the product.
(02:12):
Just to have a person behind theproduct instead of a store shelf
is a huge advantage.
And so it's true, products thatare difficult to explain,
products that take a lift whenit comes to explanation and
distribution.
belong in network marketing.
And there's nothing wrong withthat.
So anybody that says, Oh, it'snetwork marketing must be
terrible.
You got to think it's networkmarketing.
(02:33):
It must be new.
It must be different.
And like Neil said, there's goodand bad.
There's a lot of bad companiesout there.
When Neil wanted to start Avini,I didn't want to do it.
I knew how hard it is to run anetwork marketing company.
And Neil and my wife convincedme to do it because he said
exactly what you said at thebeginning of this call.
What is wrong with thesecompanies that we've been
(02:54):
associated with is not theproducts.
The products are wonderful.
It's always the management andthe owners.
So Neil goes, if we're themanagers and the owners, we have
only ourselves to blame.
And so between me, Neil andDoug, we figured it out.
We started this and I have tosay, it's been a wonderful ride.
Meanwhile, I created my firstELA product, commercial product
was 2004, but I'd been workingon it since the mid nineties.
(03:18):
I put hundreds of thousands ofdollars of my own money into it.
We were just talking to my wife.
I'm in my house.
I've been in since 2006, but Iwas in my old house in coral
Springs and I had a home office.
And the shelves of my homeoffice were full.
Full of containers of zeolitethat I had done different things
to and I was measuringdissolution time, how long it
(03:39):
took to fall out of solution.
And my wife was yelling at me,I'm like destroying pots in the
kitchen because I'm cookingzeolite and I'm watching
dissolution time in my homeoffice.
And I'm telling her, I thinkthis is going to be huge
someday.
I think this is a big deal.
And If you hear her say it, herpoint was I had a laboratory at
the time.
Why was I doing this at ourhouse?
(03:59):
Because this was aside from myregular stuff that I did in the
lab.
And so it's nothing I couldleave, out there in the world,
but I was studying and studyingit.
And I finally launched my firstproduct.
And I got to tell you that forthe people that were around back
then, when we first launched it,My biggest concern was that in
dietary supplements, you have tohave some sort of benefit, some
(04:23):
sort of effect.
The number one product we had atthat company was a fiber product
that lowered your cholesterol.
And it's actually thatfoundation of science is what
went into our Avini plus fiber.
It was a hard sale because youcan't see cholesterol.
No one comes up to you and says,Hey, Doug, your cholesterol
looks great today.
No one says that.
And so it's about making theintangible tangible.
(04:46):
And that's why weight loss doesso well because people see a
lost weight.
What are you doing?
And it's easy to sell thoseproducts.
Beauty products, personal careproducts do well because they're
tangible, you can see thebenefits.
It's harder with health productsthat are good for your heart,
they're good for yourcholesterol, they're good for
your, even joint support.
It becomes harder if you can'tmake the intangible tangible.
(05:07):
And so my fear when I launchedthat product, Was that people
were going to feel differentbecause I'm getting the toxin.
I'm making them healthier, butthey're just not going to get
sick.
They're going to be healthierand they're not going to notice
it.
The product that's doing it.
And I was wrong within the 1stweek of launching the product.
We started hearing these miraclestories of people like in
(05:27):
hospice, getting out of hospiceand people and stage patients
getting out of bed.
And.
Throwing Frisbees with theirkids.
I was like, we saw, heard thesemiracle stories within weeks of
launching the products.
That really surprised me.
And of course we launched anamazing product with amazing
technology.
You think everyone would come tome and say, Rick, how do you do
it?
Let's get together.
Let's be partners.
(05:48):
Let's get this product toeveryone.
No, dozens of companies decidedthat they could do it too.
And they launched their ownzeolite products.
And they clearly didn't knowwhat they were talking about.
They didn't understand the basicscience.
They just knew it was zeolite.
So you can put zeolite in a jarwith a scoop or just throw it
into some water and mix someother things in it and try to
(06:10):
sell it to people.
And they were terrible.
And right away, Everyone came tome and said, Rick, you've got to
analyze that product.
Analyze that product.
Yeah, tell me why yours isbetter.
And I've always said, sometimes,especially when you're the
industry leader, when you're thecategory creator, you don't
really need to look at everybodyand give them attention.
(06:32):
In fact, in some cases, simplygiving them attention gives them
credibility.
You're talking about them.
And so I'll tell you that thevery first product, I've said
this before, if anyone's heardme speak about this before, the
very first competitive productwas from a company called
Denali, which is out of businessnow, and they were a network
marketing company, and theylaunched a product called Denali
(06:54):
Tox.
And it was zeolite with humicand fulvic acid, and their
entire pitch was, it's betterthan Rick's.
That was their entire pitch.
It's better than my stuff.
And people calling me andsaying, well, you got to
compare, you got to look at you.
And I said, you don't have toswing at every pitch just
because they say it's better.
They clearly don't understandwhat they're doing.
They would add humic and fulvicacid.
(07:15):
And I don't want to go too deepinto what is humic and fulvic
acid, except that if you knowwhat humus is, it's dead and
decaying plant material.
So it's like earth so what makesplants die and decay?
It's always got bacteria andfungus in it.
And if you don't properly cleanhumic acid sources, it always
has bacteria and fungus in it.
And most zeolite manufacturersthat put humicum fulvic acid in
(07:38):
their product is because theydon't know how to micronize the
zeolite.
They don't crush it enough.
And so it doesn't stay insolution.
And so the humicum fulvic acidsare highly charged.
They surround the zeolite cageand help keep it in solution.
It's a trick.
It's a trick to make it looklike their product is better
micronized.
But they had humic and fulvicacid in it.
They said how great it was andwhy the humic and fulvic acid
(07:58):
made the zeolite better, whichis just not true.
I ignored the product.
I said, let's just see whathappens.
So within weeks of the productlaunching, we heard nightmare
stories.
First, it turned your teethgreen when you took it.
Which I thought was a negative.
I know a lot of people likewhite teeth, so I thought that
was a bad idea.
(08:20):
And then it actually put fivepeople in the hospital with a,
within a month of launchingfrom, AFL toxicosis, which could
be potentially fatal liverfailure.
So that product was pulled offthe market.
The president company was fired.
Then within.
I think months the company wasout of business and that was the
first competitive product.
Now since then There's been alot dozen dozen dozen
competitive products and I can'tall you guys constantly send me
(08:44):
Have you heard of this product?
Have you heard of that product?
I've heard of all of them.
Okay, but For the most part it'sa waste of my time to try to
tell you Why each one of thoseproducts is a bad idea?
They clearly don't understandthe science.
And I'll tell you this, onecompany, which is apparently
putting most of the marketingdollars out there, their big
claim is that their product issmaller than mine.
(09:06):
Mine's micronized.
There's this nano sized.
I love that, nanosite and it'sreally just.
semantics.
I'm nano sized.
I'm 22 trillion nanometers tall,what is nano size, and then I
talk about when I micronize myzeolite, it really just needs to
be under two microns to beabsorbed from the digestive
tract into the bloodstream.
Anything smaller than that, youjust get better absorption.
(09:28):
So we micronize it down allsubmicron and our smallest
particles are just under 400nanometers, all the way down
about 357 nanometers, whichwe've measured.
And that's big enough to haveplenty of pores in the zeolite
cage, but small enough to easilyget into the bloodstream and
into the lymph and do systemicdetoxification.
(09:48):
They claim that their product is0.
9 nanometers.
If you saw what a zeolite cagelooks like, that's about the
size of one hole in the cage,one pore in the cage.
So, how does it hold on toanything?
If it's the size of one hole,basically, how big is the donut
that fits in the donut hole?
What could it possibly do foryou?
(10:10):
So they clearly don't understandthe technology.
There's another product thattheir big pitch is that they're
clear.
They're clear.
Mine's dirty because it's notclear.
Well, mine's not clear becausethere's stuff in it.
It's actually zeolite in myproduct.
We took that other guy's productand we couldn't find anything in
it.
It was basically water.
And then he actually says, it'snot a zeolite.
(10:31):
It's a piece of a zeolite.
It's a ZLA fragment.
Well, first of all, you got tounderstand how hard it is to
actually break down a zeolite toits constituent components.
Zeolites are amphoteric.
They exist just as well as anacid and base.
They can exist up to 800 degreesCelsius for more than five
hours.
It's real.
Remember, zeolites were forgedin volcanic eruptions.
(10:51):
It's really hard.
To break down a zeolite to itsconstituents.
Then these people say, Oh no, webreak up the zeolite.
We have a fracking method thatbreaks down the zeolite.
It's magic.
It's a piece of zeolite.
It's not a zeolite.
And so if that's true, it's nottrue.
But if it was true, it wouldactually be illegal to sell
that.
Because a zeolite is generallyrecognized as safe.
(11:11):
It's a natural product, naturalmineral that's used in animal
feed.
It's used in human nutrition,but if they break it apart, now
it's a different molecule and bydefinition, they would actually
have to apply to the FDA to havesomething called a new dietary
ingredient, NDI.
So just the fact that they'resaying it's a zeolite fragment,
which is different than azeolite, it's illegal for them
(11:33):
to sell that.
without actually applying to theFDA.
Additionally, they say it's notnegatively charged anymore.
It's positively charged.
You guys know the only reasonthe zeolite works is because
it's a small cage like structurethat has a negative charge.
That's what gives it all of itspower to pull in and trap within
itself positively chargedcompounds.
(11:53):
If it's positively charged, whatdoes it do?
How can it possibly take toxinsout of your body?
It makes absolutely no sense.
And then he also says it'ssoluble in water, which zeolites
are not soluble in water bydefinition.
He goes into saying all of thatand then finishes by saying that
zeolites have been used for 800years in traditional medicine
(12:14):
and how great they are.
And then he puts my study on hiswebsite to support his product.
So he's saying it's not azeolite, but look at how great
zeolites are.
And here's the research.
And it's my research.
All right.
So if you do any of this ifpeople tell you they're using a
ZLA product, they tell you oneof these products I've talked
about, there's another one.
(12:35):
I like, I don't want to go intonames.
Although Neil and I did talkabout, I got to echo.
Neil did talk about.
potentially at least the biggerproducts to actually do some
comparisons and do someanalysis.
I've done them.
Like I said, that one clearproduct, I put in a centrifuge
for a week and nothing came outof this stuff.
(12:56):
There was nothing in it.
It was just water, like tapwater.
But time and time again, I can'tfind anything in these products,
or I find other things.
There's one product that theysay is pure, it's clean, it
doesn't have any preservatives,and it's full of organic carbon.
There's total organic carbon,there's tons of carbon, which
means they're putting somethingelse in this product that's not
zeolite.
(13:17):
But my point is that I am thecategory creator of zeolite for
detoxification.
It didn't exist before me.
I'm the inventor of the terms.
Micronization activation.
No one used those words before Icreated my processes.
Anyone out there that talksabout micronization activation
is because they're stealing mymarketing content that we
(13:40):
created for my first product.
And since then, We've sold nowover 8 million bottles of my
zeolite invention.
Since we first launched it,we've done 15 clinical studies
with that product.
We know it works.
We know it's highly effective.
We know it's safe.
So if anyone says.
Oh, I've got a ZLA.
(14:01):
They say it's better than Rick.
Well, that's pretty much allthey can say when they're trying
to market.
And you can tell them they'rewrong in every possible way.
If they can only try to selltheir product by copying me
badly, then they're on the wrongtrack.
Okay.
So I can talk about otherproducts.
People constantly send thisstuff to me.
(14:22):
I'm happy to say who this is andwhy this is, but I think I've
given you a pretty good pictureof we have the product.
This is my invention.
I invented it in the mid 90s,tested it, launched it in 2000,
ended 2003, began 2004.
We've sold over 8 millionbottles since then.
And the only place you can getit now is Aveni Health.
(14:43):
This is it.
Okay.
I've said this before.
It's a product everybody needs.
When anyone learns about it,everybody learns about it, wants
it.
And this is the only place toget it.
That's it.
It's what we call in thebusiness, a silver bullet.
It's got everything you need foreverybody.
Yeah.
I don't know how much furtheryou want me to go
One of the biggest questions wehave is the one that frustrates
(00:03):
me and Rick, I think the most,and that's, I saw this other
zeolite.
What's the difference?
Guys, there is no comparison,but Rick is going to talk about
that, right?
I'll do my best.
Okay.
First, a lot of people even askme why network marketing, and
I've said this before, andexactly what Neil said, if you
(00:24):
go to every major new dietarysupplement in the last 40 years.
I guarantee that the first placeyou saw was network marketing.
Things like Hawthorne, St.
John's Wort, acai juice, theglucosamine, hyaluronic acid.
The first place you saw wasnetwork marketing because a lot
of times This stuff takes timeto explain.
(00:48):
In fact, someone asked me, I wason a call last week with a,
physician group.
And she said, if your stuff's sogreat, why are you selling it
through network marketing?
Why isn't it everywhere?
And I said, it just took me 45minutes to explain the product
to you, to explain this productto you.
It took me 45 minutes.
How are you going to do that ona store shelf?
It's the lift to get people tounderstand why they need it and
(01:11):
why they should take it is sohigh.
You're talking about hundreds ofmillions of dollars in
advertising and promotion.
And meanwhile, I can give it toyou guys.
You have amazing results and youshare it with your family and
your friends.
And that's how it gets outthere.
And the difference is instead ofpaying hundreds of millions of
dollars to McCann to do theadvertising to all the networks.
(01:31):
We're paying all that money toyou guys.
To share with other people as ascientist, it's exciting to me.
And this goes back, to my firstnetwork market company in 97, I
never gotten on stage and gottento speak to the end users of the
products I was working on.
I did mostly drug discovery andI was working on cancer
(01:51):
therapies.
I didn't get to talk to thecancer patients.
I mostly worked in Petri dishesand with mice and rats.
And they didn't appreciate methe way you guys do.
They really don't.
The fact is, it was reallyexciting for me to make a
product, do the research, andthen get to talk to the end user
about that, about the research,about the product.
(02:12):
Just to have a person behind theproduct instead of a store shelf
is a huge advantage.
And so it's true, products thatare difficult to explain,
products that take a lift whenit comes to explanation and
distribution.
belong in network marketing.
And there's nothing wrong withthat.
So anybody that says, Oh, it'snetwork marketing must be
terrible.
You got to think it's networkmarketing.
(02:33):
It must be new.
It must be different.
And like Neil said, there's goodand bad.
There's a lot of bad companiesout there.
When Neil wanted to start Avini,I didn't want to do it.
I knew how hard it is to run anetwork marketing company.
And Neil and my wife convincedme to do it because he said
exactly what you said at thebeginning of this call.
What is wrong with thesecompanies that we've been
(02:54):
associated with is not theproducts.
The products are wonderful.
It's always the management andthe owners.
So Neil goes, if we're themanagers and the owners, we have
only ourselves to blame.
And so between me, Neil andDoug, we figured it out.
We started this and I have tosay, it's been a wonderful ride.
Meanwhile, I created my firstELA product, commercial product
was 2004, but I'd been workingon it since the mid nineties.
(03:18):
I put hundreds of thousands ofdollars of my own money into it.
We were just talking to my wife.
I'm in my house.
I've been in since 2006, but Iwas in my old house in coral
Springs and I had a home office.
And the shelves of my homeoffice were full.
Full of containers of zeolitethat I had done different things
to and I was measuringdissolution time, how long it
(03:39):
took to fall out of solution.
And my wife was yelling at me,I'm like destroying pots in the
kitchen because I'm cookingzeolite and I'm watching
dissolution time in my homeoffice.
And I'm telling her, I thinkthis is going to be huge
someday.
I think this is a big deal.
And If you hear her say it, herpoint was I had a laboratory at
the time.
Why was I doing this at ourhouse?
(03:59):
Because this was aside from myregular stuff that I did in the
lab.
And so it's nothing I couldleave, out there in the world,
but I was studying and studyingit.
And I finally launched my firstproduct.
And I got to tell you that forthe people that were around back
then, when we first launched it,My biggest concern was that in
dietary supplements, you have tohave some sort of benefit, some
(04:23):
sort of effect.
The number one product we had atthat company was a fiber product
that lowered your cholesterol.
And it's actually thatfoundation of science is what
went into our Avini plus fiber.
It was a hard sale because youcan't see cholesterol.
No one comes up to you and says,Hey, Doug, your cholesterol
looks great today.
No one says that.
And so it's about making theintangible tangible.
(04:46):
And that's why weight loss doesso well because people see a
lost weight.
What are you doing?
And it's easy to sell thoseproducts.
Beauty products, personal careproducts do well because they're
tangible, you can see thebenefits.
It's harder with health productsthat are good for your heart,
they're good for yourcholesterol, they're good for
your, even joint support.
It becomes harder if you can'tmake the intangible tangible.
(05:07):
And so my fear when I launchedthat product, Was that people
were going to feel differentbecause I'm getting the toxin.
I'm making them healthier, butthey're just not going to get
sick.
They're going to be healthierand they're not going to notice
it.
The product that's doing it.
And I was wrong within the 1stweek of launching the product.
We started hearing these miraclestories of people like in
(05:27):
hospice, getting out of hospiceand people and stage patients
getting out of bed.
And.
Throwing Frisbees with theirkids.
I was like, we saw, heard thesemiracle stories within weeks of
launching the products.
That really surprised me.
And of course we launched anamazing product with amazing
technology.
You think everyone would come tome and say, Rick, how do you do
it?
Let's get together.
Let's be partners.
(05:48):
Let's get this product toeveryone.
No, dozens of companies decidedthat they could do it too.
And they launched their ownzeolite products.
And they clearly didn't knowwhat they were talking about.
They didn't understand the basicscience.
They just knew it was zeolite.
So you can put zeolite in a jarwith a scoop or just throw it
into some water and mix someother things in it and try to
(06:10):
sell it to people.
And they were terrible.
And right away, Everyone came tome and said, Rick, you've got to
analyze that product.
Analyze that product.
Yeah, tell me why yours isbetter.
And I've always said, sometimes,especially when you're the
industry leader, when you're thecategory creator, you don't
really need to look at everybodyand give them attention.
(06:32):
In fact, in some cases, simplygiving them attention gives them
credibility.
You're talking about them.
And so I'll tell you that thevery first product, I've said
this before, if anyone's heardme speak about this before, the
very first competitive productwas from a company called
Denali, which is out of businessnow, and they were a network
marketing company, and theylaunched a product called Denali
(06:54):
Tox.
And it was zeolite with humicand fulvic acid, and their
entire pitch was, it's betterthan Rick's.
That was their entire pitch.
It's better than my stuff.
And people calling me andsaying, well, you got to
compare, you got to look at you.
And I said, you don't have toswing at every pitch just
because they say it's better.
They clearly don't understandwhat they're doing.
They would add humic and fulvicacid.
(07:15):
And I don't want to go too deepinto what is humic and fulvic
acid, except that if you knowwhat humus is, it's dead and
decaying plant material.
So it's like earth so what makesplants die and decay?
It's always got bacteria andfungus in it.
And if you don't properly cleanhumic acid sources, it always
has bacteria and fungus in it.
And most zeolite manufacturersthat put humicum fulvic acid in
(07:38):
their product is because theydon't know how to micronize the
zeolite.
They don't crush it enough.
And so it doesn't stay insolution.
And so the humicum fulvic acidsare highly charged.
They surround the zeolite cageand help keep it in solution.
It's a trick.
It's a trick to make it looklike their product is better
micronized.
But they had humic and fulvicacid in it.
They said how great it was andwhy the humic and fulvic acid
(07:58):
made the zeolite better, whichis just not true.
I ignored the product.
I said, let's just see whathappens.
So within weeks of the productlaunching, we heard nightmare
stories.
First, it turned your teethgreen when you took it.
Which I thought was a negative.
I know a lot of people likewhite teeth, so I thought that
was a bad idea.
(08:20):
And then it actually put fivepeople in the hospital with a,
within a month of launchingfrom, AFL toxicosis, which could
be potentially fatal liverfailure.
So that product was pulled offthe market.
The president company was fired.
Then within.
I think months the company wasout of business and that was the
first competitive product.
Now since then There's been alot dozen dozen dozen
competitive products and I can'tall you guys constantly send me
(08:44):
Have you heard of this product?
Have you heard of that product?
I've heard of all of them.
Okay, but For the most part it'sa waste of my time to try to
tell you Why each one of thoseproducts is a bad idea?
They clearly don't understandthe science.
And I'll tell you this, onecompany, which is apparently
putting most of the marketingdollars out there, their big
claim is that their product issmaller than mine.
(09:06):
Mine's micronized.
There's this nano sized.
I love that, nanosite and it'sreally just.
semantics.
I'm nano sized.
I'm 22 trillion nanometers tall,what is nano size, and then I
talk about when I micronize myzeolite, it really just needs to
be under two microns to beabsorbed from the digestive
tract into the bloodstream.
Anything smaller than that, youjust get better absorption.
(09:28):
So we micronize it down allsubmicron and our smallest
particles are just under 400nanometers, all the way down
about 357 nanometers, whichwe've measured.
And that's big enough to haveplenty of pores in the zeolite
cage, but small enough to easilyget into the bloodstream and
into the lymph and do systemicdetoxification.
(09:48):
They claim that their product is0.
9 nanometers.
If you saw what a zeolite cagelooks like, that's about the
size of one hole in the cage,one pore in the cage.
So, how does it hold on toanything?
If it's the size of one hole,basically, how big is the donut
that fits in the donut hole?
What could it possibly do foryou?
(10:10):
So they clearly don't understandthe technology.
There's another product thattheir big pitch is that they're
clear.
They're clear.
Mine's dirty because it's notclear.
Well, mine's not clear becausethere's stuff in it.
It's actually zeolite in myproduct.
We took that other guy's productand we couldn't find anything in
it.
It was basically water.
And then he actually says, it'snot a zeolite.
(10:31):
It's a piece of a zeolite.
It's a ZLA fragment.
Well, first of all, you got tounderstand how hard it is to
actually break down a zeolite toits constituent components.
Zeolites are amphoteric.
They exist just as well as anacid and base.
They can exist up to 800 degreesCelsius for more than five
hours.
It's real.
Remember, zeolites were forgedin volcanic eruptions.
(10:51):
It's really hard.
To break down a zeolite to itsconstituents.
Then these people say, Oh no, webreak up the zeolite.
We have a fracking method thatbreaks down the zeolite.
It's magic.
It's a piece of zeolite.
It's not a zeolite.
And so if that's true, it's nottrue.
But if it was true, it wouldactually be illegal to sell
that.
Because a zeolite is generallyrecognized as safe.
(11:11):
It's a natural product, naturalmineral that's used in animal
feed.
It's used in human nutrition,but if they break it apart, now
it's a different molecule and bydefinition, they would actually
have to apply to the FDA to havesomething called a new dietary
ingredient, NDI.
So just the fact that they'resaying it's a zeolite fragment,
which is different than azeolite, it's illegal for them
(11:33):
to sell that.
without actually applying to theFDA.
Additionally, they say it's notnegatively charged anymore.
It's positively charged.
You guys know the only reasonthe zeolite works is because
it's a small cage like structurethat has a negative charge.
That's what gives it all of itspower to pull in and trap within
itself positively chargedcompounds.
(11:53):
If it's positively charged, whatdoes it do?
How can it possibly take toxinsout of your body?
It makes absolutely no sense.
And then he also says it'ssoluble in water, which zeolites
are not soluble in water bydefinition.
He goes into saying all of thatand then finishes by saying that
zeolites have been used for 800years in traditional medicine
(12:14):
and how great they are.
And then he puts my study on hiswebsite to support his product.
So he's saying it's not azeolite, but look at how great
zeolites are.
And here's the research.
And it's my research.
All right.
So if you do any of this ifpeople tell you they're using a
ZLA product, they tell you oneof these products I've talked
about, there's another one.
(12:35):
I like, I don't want to go intonames.
Although Neil and I did talkabout, I got to echo.
Neil did talk about.
potentially at least the biggerproducts to actually do some
comparisons and do someanalysis.
I've done them.
Like I said, that one clearproduct, I put in a centrifuge
for a week and nothing came outof this stuff.
(12:56):
There was nothing in it.
It was just water, like tapwater.
But time and time again, I can'tfind anything in these products,
or I find other things.
There's one product that theysay is pure, it's clean, it
doesn't have any preservatives,and it's full of organic carbon.
There's total organic carbon,there's tons of carbon, which
means they're putting somethingelse in this product that's not
zeolite.
(13:17):
But my point is that I am thecategory creator of zeolite for
detoxification.
It didn't exist before me.
I'm the inventor of the terms.
Micronization activation.
No one used those words before Icreated my processes.
Anyone out there that talksabout micronization activation
is because they're stealing mymarketing content that we
(13:40):
created for my first product.
And since then, We've sold nowover 8 million bottles of my
zeolite invention.
Since we first launched it,we've done 15 clinical studies
with that product.
We know it works.
We know it's highly effective.
We know it's safe.
So if anyone says.
Oh, I've got a ZLA.
(14:01):
They say it's better than Rick.
Well, that's pretty much allthey can say when they're trying
to market.
And you can tell them they'rewrong in every possible way.
If they can only try to selltheir product by copying me
badly, then they're on the wrongtrack.
Okay.
So I can talk about otherproducts.
People constantly send thisstuff to me.
(14:22):
I'm happy to say who this is andwhy this is, but I think I've
given you a pretty good pictureof we have the product.
This is my invention.
I invented it in the mid 90s,tested it, launched it in 2000,
ended 2003, began 2004.
We've sold over 8 millionbottles since then.
And the only place you can getit now is Aveni Health.
(14:43):
This is it.
Okay.
I've said this before.
It's a product everybody needs.
When anyone learns about it,everybody learns about it, wants
it.
And this is the only place toget it.
That's it.
It's what we call in thebusiness, a silver bullet.
It's got everything you need foreverybody.
Yeah.
I don't know how much furtheryou want me to go
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