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In this episode of WGAN-TV Live at 5, Dan Smigrod sits visits with Jānis Beinerts, Senior Product Designer at Giraffe360, to explore the newly launched Giraffe PRO Camera and the upgraded Giraffe360 platform designed for real estate photographers.
The conversation opens with a deep dive into the complete suite of deliverables generated from a single property scan - property websites, AI-enhanced photos, 3D virtual tours, floor plans, and multiple video styles, and more - all produced automatically through the platform’s processing pipeline.
Jānis explains how the Giraffe PRO Camera was engineered not just as a piece of hardware but as part of a larger ecosystem where hardware, software, and automation converge.
He describes how the Giraffe PRO Camera and platform together enable photographers to deliver a multichannel marketing bundle that increases listing engagement, boosts time-on-page, and generates more leads for agents.
The discussion highlights Giraffe360’s data-supported claim that properties captured with the system sell up to seven days faster, with the new Giraffe PRO Camera expected to widen this advantage.
Dan and Jānis walk through a real example of a single property website generated automatically by the platform. Jānis explains how assets such as HDR photos, floor plans, and property metadata are captured, processed, and surfaced to buyers in a clean, structured layout.
Some data is pulled automatically - such as location and measured area - while other fields can be edited directly by the photographer or agent to fine-tune the listing.
The episode also tees up one of the most compelling features: Giraffe360’s ability to produce multiple styles of marketing videos without shooting any video at all, thanks to advanced AI reconstruction and creative automation. This expands what real estate photographers can offer without increasing onsite capture time.
Throughout the episode, Dan asks pointed questions that help real estate photographers understand not just the what but also the why: why multichannel marketing matters, why automation is essential for scaling, and why combining hardware, software, and AI is redefining real estate media production.
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