WH-THE-TECH!?!

WH-THE-TECH!?!

BRIDGING THE DIGITAL DIVIDE Where we proudly normalize ignorance, cut through the buzzwords, and share practical advice for navigating digital innovation and transformation!

Episodes

May 9, 2024 34 mins
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Tune in to hear @Ken, Former-CMO at Dr. Praeger. Having worked at blue chip companies like Pepsico, Henkel and PE-backed firms, Ken has a very unique perspective on how to drive measureable marketing for different brand sizes. In this episode we explore the following: 
- Four pillars of consumer lifecyel and KPIs to measure it
- How to hack expensive consumer segmentation to closer with your consumer? 
- Importance of S...

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How to manage e-commerce with fluctuating demand?
Tune in to hear Marc Palomeque Castilla, EX VP/GM of E-commerce, Reckitt. We draw on his experience about managing e-commerce during COVID-19 where they saw crazed demand for disinfecting products AND channels. We speak about the following:

● The value of building digital infrastructure for future-proofing business.
● Where Generative AI is already adding value in...

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March 14, 2024 44 mins
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February 29, 2024 34 mins
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February 21, 2024 38 mins
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February 14, 2024 34 mins
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February 7, 2024 44 mins
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January 31, 2024 39 mins
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January 18, 2024 43 mins
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January 11, 2024 45 mins
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December 20, 2023 39 mins
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November 16, 2023 46 mins
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November 1, 2023 44 mins
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Join us as we dissect how Web 3.0 is reshaping the digital landscape, exploring its transformative potential, key implications, and what to anticipate in this new era. Don't miss this engaging conversation between a seasoned marketer and a tech-savvy expert, shedding light on the real and immediate impact of Web 3.0.

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What does Digital Transformation mean? What are the steps to consider to embark on a transformation journey? Conversation between a marketer and a technologist 

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