WH-THE-TECH!?!
BRIDGING THE DIGITAL DIVIDE Where we proudly normalize ignorance, cut through the buzzwords, and share practical advice for navigating digital innovation and transformation!
Episodes
An entrepreneur's POV on the hottest tech bets today!
Tune in to hear Dan Wittner, Board Adviser & Entrepreneur. He brings together a unique perspective where technology meets retail, having spent over a couple of decades in both. In this episode, we talk about the following:
•The role of technology in bringing about social change.
•Technologies that have been game-changing and ones that keep trying!
•...
How will the CEO/CMO role change with Gen AI? Tune in to hear the iconic @Jue Wong, Former CEO of Olaplex. We have admired Jue's career for a long time and finally had a chance to hear live from her. While we spoke a lot about technology, her leadership stories were truly priceless.
- How to master technology for a business
- Synthetic audiences and artificial humans
- The importance of legacy knowledge in an organization undergoin...
Why is omnichannel no longer relevant?
Tune in to hear from Sarah Hofstetter - President of Profitero, and Rachel Tipograph - Founder & CEO of MikMak. These two senior executives in the commerce marketing technology space share invaluable insights on how the shopping landscape is evolving:
• Why does "omnichannel sucks" and gets in the way of consumer-led commerce strategies?
• Value of c...
Ecomm framework for DTC, Ecomm and pureplay Tune in to hear Jaime Crespo, GM at Nestle Health Sciences (Puritan's pride, Persona, Nestle Nutrition store). As someone who has seamlessly navigated Unilever, Amazon, Harry's and now Nestle, he had excellent insights to share about how to think about ecomm frameworks and more.
We discuss topics like:
•What is a relational DTC?
•How to chase anecdotes fro...
Tune in to hear @Ken, Former-CMO at Dr. Praeger. Having worked at blue chip companies like Pepsico, Henkel and PE-backed firms, Ken has a very unique perspective on how to drive measureable marketing for different brand sizes. In this episode we explore the following:
- Four pillars of consumer lifecyel and KPIs to measure it
- How to hack expensive consumer segmentation to closer with your consumer?
- Importance of S...
How to manage e-commerce with fluctuating demand?
Tune in to hear Marc Palomeque Castilla, EX VP/GM of E-commerce, Reckitt. We draw on his experience about managing e-commerce during COVID-19 where they saw crazed demand for disinfecting products AND channels. We speak about the following:
● The value of building digital infrastructure for future-proofing business.
● Where Generative AI is already adding value in...
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