How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point.
Here are some key takeaways:
✅Split of retailer media dollars by Amazon, Walmart and other retailers
✅Emergence of marketplaces, and how brands can navigate different retailers
✅The new measurement possibilities on Amazon with extended look-back periods and more.
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