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May 28, 2025 34 mins

Title: Innovation is delivering something exceptional (with Jeremy Kourdi)

Description:
What separates innovation from imitation? In this episode, Jared Simmons talks with business author, coach, and entrepreneur Jeremy Kourdi about how innovation creates both impact and long-term value, and why originality and authenticity matter more than ever.

Jeremy shares lessons from NASA, Amazon, and even sport, while unpacking his view that innovation requires both visionary thinking and the discipline to follow through.

About Jeremy Kourdi:
Jeremy Kourdi is an executive coach, business writer, and co-founder of Expert Leader, an AI-powered leadership development platform. A former SVP at The Economist and Managing Director with Duke Corporate Education, Jeremy has written or co-authored 29 books translated into 17 languages. His latest title, 50 Ideas That Changed the World of Work, is out now from Pegasus Books.


About Jared Simmons

Jared Simmons is the Founder and Principal of OUTLAST Consulting, a boutique firm helping organizations unlock innovation through intentional action. With leadership experience at Procter & Gamble, McKinsey & Company, and Coca-Cola, Jared blends corporate strategy with entrepreneurial thinking to help clients innovate on their own terms.

Chapters:

  • 00:00 — Introduction to Jeremy Kourdi

  • 01:26 — What is innovation? Jeremy’s definition

  • 04:35 — The difference between value and impact

  • 07:35 — Innovation in sport: originality vs. reapplication

  • 09:59 — Authenticity and creativity in innovation

  • 12:00 — Innovation as a moment of achievement

  • 15:07 — Innovation requires vision and execution

  • 18:45 — Bezos, long-term thinking, and value

  • 19:56 — How innovation shaped Jeremy’s career

  • 23:15 — The Gary Flandro/NASA story

  • 25:00 — Predicting vs. creating the future

  • 28:29 — Advice for innovators: vision, priorities, ethnography

  • 32:55 — Innovation starts with asking the right questions

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