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February 5, 2025 34 mins

Innovation isn't just about having ideas—it's about getting them done. As Duncan Wardle, former Head of Innovation and Creativity at Disney, says: "I define creativity as the ability to have an idea. We can all do that. But I genuinely believe everybody is creative, and I define innovation as the ability to get it done."

In his new book, "The Imagination Emporium: Creative Recipes for Innovation," Duncan distills his experience into a practical guide to getting things done--and having fun doing it.

How can your organization foster a culture of innovation that turns ideas into reality?

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Episode Guide:

0:52 - What is Innovation?

0:17 - Challenges in Fostering Innovation: Innovate or Die

2:26 - Four Models of Innovation at Disney

03:44 - Creating a Culture of Innovation: Imagination and Training programs

05:22 - "Yes, and" vs "No, because" Exercise

08:34 - Learning Styles and Innovation

14:21 - Resourcefulness and Creativity

16:02 - The "Whys" and Death of Curiosity by Education

18:07 - Understanding Gen Z's Purpose-Driven Mindset

21:41 - Reverse-Thinking Innovation  

25:21 - The Power of "What If" in Innovation

30:31 - "The future of education is Gaming"

31:14 - Advice for future Innovators

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As the former Head of Innovation and Creativity at Disney, Duncan Wardle played a pivotal role in fostering innovation across Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks, crafting enchanting new storylines and experiences. 

Now, in his forthcoming book, The Imagination Emporium: Creative Recipes for Innovation, Duncan shares his extensive expertise to make innovation accessible to all, demystify creativity for those uncomfortable with ambiguity, and infuse the process with joy and excitement.

More about our guest:

OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management

Mark as Played

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