Making a podcast requires a lot more than just sitting in front of a microphone, hitting "record," and talking with a guest--as I've learned over the past few years. To find out what it takes to make a good podcast, and make it grow, I turned to an expert: Colin Gray, the founder and CEO of ThePodcastHost.com. Colin gave me tips and advice that can apply to other podcasters as well--and many of his tips can be used by anyone, in any field: be a good listener, stop being a perfectionist, and more (listen to the interview to get his many other useful tips!).
In this episode:
- Why do most podcasters get into podcasting? (02:42)
- How best to approach launching a podcast (03:42)
- Finding your "niche"--demographics vs. psychographics (07:51)
- Choosing which ways to market a podcast (13:49)
- The "strength" and "sticking points" of podcasting (16:47)
- How Colin got into podcasting and created ThePodcastHost.com (18:46)
- Various ways to make money from podcasting (21:32)
- How to make the process efficient and sustainable (27:09)
- Ideas to cut down on editing time (30:26)
- Marketing with video clips vs. still images (37:50)
- Advice to avoid "podfade" (41:21)
Want to know more about Colin?
- Find out about his company: ThePodcastHost.com
- Link up with him on LinkedIn: https://www.linkedin.com/in/colinmcgray/?originalSubdomain=uk
Want to know more about "What It's Like To..."?
- Sign up to be on our Insiders' List to receive our newsletters and insiders' information! Go to whatitsliketo.net (sign-ups are at the bottom of the page)
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