In this episode of What One Thing?, Smart Meetings’ vice president and editorial director JT Long reconnects with Carina Bauer, CEO of IMEX Group, for a second conversation about the upcoming IMEX Frankfurt 2025. Bauer shares insights into the surge in global demand despite geopolitical uncertainty and how IMEX Frankfurt prioritizes health, well-being and inclusivity through wellness rooms, mindful scheduling and accessibility initiatives.
They also discuss efforts to nurture future leaders in the events industry, including the Future Leaders Forum, Rising Talent programs and the Young Stars initiative. Bauer introduces the event’s 2025 talking point, “Impact 2.0,” emphasizing connection, sustainability and supporting the next generation of event professionals.
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