What are RTDs?RTD = Ready to Drink.
These include bevies such as coolers and premixed cocktails such as the caesar or margarita for example.
RTDs are a category in the alcohol industry. From 2022 to the present this category has set records worldwide which is why Raquel doing a pod on it.
Within the alcohol industry, RTDs have been trending for the last 10 years. However, it’s more popular than ever because drinkers want pre-mixed cocktails rather than buying the ingredients and mixing their own.
One RTD has the most impressive momentum...Raquel has a favourite RTD! Is it the impressive one?
Listen and find out!
SHOW NOTES
- The Spirit Business: www.thespiritsbusiness.com/2023/06/top-10-biggest-selling-rtds/
- The Spirit Business - The Brand Champions: www.thespiritsbusiness.com/issue/the-brand-champions-2023/
- Drink Digest – The World’s Best Selling RTDs: https://drinksdigest.com/2023/07/02/worlds-biggest-selling-rtds
- Jack Daniel’s Country Cocktails: www.jackdaniels.com/en-us/whiskey/country-cocktails
- Jose Cuervo Authentic Margs: https://cuervo.com/products/authentic-jose-cuervo-margaritas/
- 1800 Tequila: www.1800tequila.com/drinks/1800-margarita/
- Campari: https://campariau.com/camparisoda/
- Tasting Table: www.tastingtable.com/988747/ranking-high-noon-flavors-from-worst-to-best
- White Claw: https://ca.whiteclaw.com/flavours
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