Stop gambling on event ROI! In Episode 86 of "What the Biz?!," Daniel Prockzo and Brigitte Vegter deliver a strategic blueprint for mastering event attendance. Transform your approach from a passive attendee to a proactive architect of your company’s growth. Whether you're a networking powerhouse or focused on team development, this episode empowers you to make intentional decisions, maximize every dollar spent, and turn every event into a springboard for long-term success.
Discover the keys to transforming your event strategy:
- Align every event with a clear business objective to ensure your time and money are well-spent.
- Strategically choose who attends based on the event's primary goal: owner for strategic vision, team for tactical skill-building.
- Equip your team with a clear mission, authority, and budget to ensure they bring back tangible, actionable value.
- Build a robust three-part system for pre-planning, in-event engagement, and post-event follow-up.
- Learn why the post-event follow-up—including debriefs and implementation time—is the most critical piece of the puzzle.
- Leverage event attendance as a powerful tool for team retention and internal process improvement.
- Measure success with clear KPIs to prove that your investment is a driver of tangible business results.
Show Notes
In this episode, Daniel and Brigitte break down a strategic framework for maximizing the return on investment of business events, conferences, and workshops. They explore the key distinctions between an owner's attendance and sending team members, and provide a three-part process for making every event a success.
Key Distinctions for Attendance:
- Owner Attendance: Best for events focused on strategic networking, vision, and building high-level partnerships. The owner's unique passion and strategic vision are irreplaceable for these kinds of connections.
- Team Member Attendance: Ideal for events focused on skill-building, tactical learning, or new software and tool acquisition. This empowers the team, helps with retention, and frees the owner for other strategic work.
Three Steps to Event ROI:
- Pre-Planning: Before the event, set a clear business objective and specific goals for each attendee. Define what you want them to learn, bring back, and implement.
- During the Event: Coach your team members on how to be present and network effectively. For owners and team members, it's okay to skip a session to make high-value connections in the hallway.
- Post-Event Follow-up: This is the most important part. Schedule dedicated time in your calendar for implementation and follow-up immediately after the event ends. Hold debrief sessions to share knowledge and create a process for cross-company knowledge transfer.
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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial
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