Stop letting seasonal fluctuations control your business! Episode 87 of "What the Biz?!" delivers a strategic roadmap to not just survive, but to thrive during the unavoidable slow seasons. Shift your mindset from reactive panic to proactive planning, using a three-pronged approach to manage your business's financial, marketing, and leadership dynamics. Conquer the "feast or famine" cycle and build a business that is resilient, profitable, and ready for whatever the next season brings.
Discover the keys to conquering seasonal swings:
- Master proactive financial planning by using historical data to forecast cycles and build a "rainy day fund" to cover expenses.
- Transform your marketing strategy from stopping to pivoting, using the slow season to double down on high-value efforts that build momentum.
- Lead with confidence and transparency, using downtime as a strategic opportunity for team development and internal projects that strengthen your business.
- Learn to use tiered budgeting to identify flexible expenses that can be cut without panic.
- Gain the confidence to know you're making the right decisions by understanding your numbers and trusting the data.
In this episode, Brigitte and Daniel provide a strategic framework for managing seasonal fluctuations from a financial, marketing, and leadership perspective.
Financial Planning:
- Proactive Forecasting
- Build a "Rainy Day Fund" or "War Chest"
- Recommended Tools: QuickBooks Online is a favorite report for finding this data.
Growth & Marketing:
- Pivoting, Not Stopping
- High-Value Activities
- Client Engagement
Leadership & Mindset:
- Transparency
- Team Development
- Owner's Mindset
Host Projects & Insights:
- Brigitte's Business: Working through a major QuickBooks Online update and evaluating a new bill to find tips for clients.
- Daniel's Business: Get access to myPocketMarketing's new profitable pricing guide.
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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial
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