In Episode 99 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter expose the urgent crisis facing small business marketing. Dan reveals the "Great Decoupling"—how AI Overviews are stealing up to 70% of organic clicks, while new privacy laws are making paid ads legally risky (up to $7,500 per violation ) and ineffective. This episode provides the strategic blueprint for moving off "rented land" and building your own secure, profitable First-Party Data Fortress. Learn the only way to gain economic resilience and predictability in a chaotic market.
Key Takeaways
- The Great Decoupling: AI Overviews are stealing up to 70% of organic clicks, causing traffic to plummet and making content investment less valuable for SEO.
- The Privacy Mandate: Stricter privacy laws are making targeted advertising ineffective and carrying massive legal penalties (up to $7,500 per violation ). Compliance applies based on the customer's state.
- First-Party Data is the Solution: It is the only asset you own. It provides Compliance (clear consent), Personalization (tailored messaging), and Economic Resilience (retaining customers is 5x cheaper than acquiring new ones).
- The Mindset Shift: Stop paying rent (ads, social followers) and start investing in an asset (your list). Ask what valuable product requires an email to function.
- Activation: Use Email (36X ROI) for detailed nurturing and SMS (98% open rate) for urgent communication and high-response engagement.
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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial
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