Ready to stop shouting into the void and start talking directly to the customers who love what you do? In this episode of "What the Biz?!", Brigitte and Dan get real about the absolute necessity of building your customer avatar! They share why trying to market to everyone means reaching no one and break down the crucial elements needed to truly understand your ideal client. If you're ready to attract more of your favorite customers and make your marketing actually work, you need this episode!
Discover the power of knowing your audience:
- What a customer avatar is and why it's essential for marketing.
- How defining your avatar helps you stand out in a crowded market.
- Key information to include when building your avatar (pain points, influences, etc.).
- Leveraging past customer experiences to refine your avatar.
- Identifying where your ideal customers spend their time and consume information.
- Understanding the consequences for your avatar if their problems aren't solved.
- How focusing on ideal clients can energize your business.
Stop wasting time and money on generic marketing! Listen now to build your business avatar.
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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial
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