Episode Transcript
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Speaker 1 (00:05):
This is what the Flux.
Speaker 2 (00:06):
I'm Brett and I'm Justin and it's Wednesday. There twenty
third of April. Juzzy boy.
Speaker 1 (00:10):
Millions of people are chatting with AI every single day,
and many are being very polite about it, you know,
just in case I Robot becomes a true story. Forget
this one. Open AI's Sam Oltman says, all those pleases
and thank you are costing them tens of millions in electricity. So,
josey boy, the real question is would you rather stay
on AI's good side or help open AI save on
its power bill.
Speaker 2 (00:30):
AI is good side, no doubt about it. Fucks down
with the liberation, take tariffs on and off, then on
then off. The talks of her a session have resurfaced
because many people are concerned. So if you want to
learn more about the economy and what might be happening,
make sure to download the Flux app to check it out.
Speaker 1 (00:46):
Three marvelous stories today, juzzy boy, let's do it for
our first. She In the fast fashion retailer has seen
its revenue jump to over one point two billion dollars
in Australia.
Speaker 2 (00:56):
You central here, be man, So what is going on?
Speaker 1 (00:58):
Well, Jessy Boy. She is the China founded fashion retailer
that was formed back in two thousand and eight.
Speaker 2 (01:04):
But Benman, the real glow up happened in twenty twenty
when TikTok creators started flooding our feeds with hashtag she
In hall content yep.
Speaker 1 (01:11):
She In is known for on trend cheap that comes
and goes real fast.
Speaker 2 (01:15):
It's BacT Beman. On an average day, she In adds
two thousand new items to its online store.
Speaker 1 (01:20):
Some days it's up to nine thousand new items release Wow.
Speaker 2 (01:22):
Other retailers are still mood boarding their ideas well. She
In's already shipped the product.
Speaker 1 (01:26):
And now she In has announced that it's Australian revenue
in twenty twenty four jumped to over one billion dollars
for the very first time.
Speaker 2 (01:32):
We're talking a jump of twenty five percent to one
point twenty three billion dollars.
Speaker 1 (01:36):
And juzy boy, this means it's generating more revenue than
Accent Group, which owns hype Platypus Style Runner.
Speaker 2 (01:42):
But be man, it wasn't just growing revenue, because she
In also announced a thirty percent jump in.
Speaker 1 (01:46):
Its profit as well, up to just over fifteen million bucks.
Speaker 2 (01:49):
The reason a whole lot of customers who've returned again
and again and again and again in the same year.
Speaker 1 (01:55):
And that means they're growing the customer lifetime value.
Speaker 2 (01:58):
So true, So what is the key learning here?
Speaker 1 (02:00):
Customer lifetime value is basically how much money a business
can expect to make from a single customer over time.
Speaker 2 (02:06):
For she In, that numbers going up fast thanks to
its huge number of loyal repeat Aussie shoppers.
Speaker 1 (02:12):
In fact, forty two percent of their customers are buying
from them multiple times a year, and.
Speaker 2 (02:16):
Each repeat customer costs less to acquire and brings in
more revenue.
Speaker 1 (02:20):
She In pulls them in with cheap prices.
Speaker 2 (02:22):
But then keeps customers coming back with constant your rivals
and also those annoying limited time offers that are driven
by algorithms.
Speaker 1 (02:28):
She In may only be making a few bucks per item,
but when customers come back again and again and again,
it really adds up.
Speaker 2 (02:34):
Class a case of low margins, high volume, and a huge,
huge payoff. For our second story, a US judge has
found that Google illegally maintained a monopoly in the ad
tech industry, and the consequences could shake up the entire
ad industry.
Speaker 1 (02:48):
Grab your popcorn, juzzy boy, because this is a big one.
What's going on here?
Speaker 2 (02:51):
Okay? So Google started as the search engine we all
know and love or love to hate. Yeah, but be man.
It's also the dominant force in digital advertising.
Speaker 1 (02:59):
In twenty twenty one, Google paid over twenty six billion
US dollars to companies like Apple and Samsung to become
their default search engines.
Speaker 2 (03:06):
And be man. This has been a big driver for
Google's AD revenue, which generated more than three hundred and
forty eight billion US dollars just last year.
Speaker 1 (03:13):
Now get this one, jazy boy. A US judge has
already ruled Google broke anti trust laws to dominate Internet search.
Speaker 2 (03:18):
But now be man. A US federal judges found the
Google also used its dominance to squeeze out its rivals.
Speaker 1 (03:24):
In a one hundred and fifteen page of bedtime reading document,
the judge said that Google had broken the law to
build its dominance and be man.
Speaker 2 (03:31):
The case could force Google to digest parts of its
ad tech business, and the next court phase could reshape
our ads bought and sold on the Internet.
Speaker 1 (03:39):
Interesting, So what is the key learning here? Sometimes monopolies
are not just about size. They're actually also about power.
Speaker 2 (03:46):
In Google's case, the court found it used that power
not to innovate, but to eliminate and crush their competition.
Speaker 1 (03:52):
And the advertising technology world runs behind the scenes. When
you load a website, split second auctions decide what ads
you see. Google has its fingers in all the piles.
It runs the auctions, provides the tools for the buyers
and sellers, and conveniently collects the data as well.
Speaker 2 (04:05):
So it's basically acting as a player, a referee, underscoreboard,
all at the same time.
Speaker 1 (04:10):
Correct and probably selling the hot dogs as well.
Speaker 2 (04:12):
Get this, b man, Google controls around eighty seven percent
of the ad selling software market.
Speaker 1 (04:17):
And jazzboy with respect to this court case, I can't
imagine Google's just going to sit there and accept these claims.
So what are I arguing?
Speaker 2 (04:24):
Well, they claim that customers chose Google because their products
were so so good.
Speaker 1 (04:28):
But the court found that publishers had little choice because
Google dominated the market.
Speaker 2 (04:32):
So, b Man, it's a reminder that when a company
controls the full ecosystem, it opens itself up to being broken.
Speaker 1 (04:37):
Apart for our third and final story, arn Media is
facing another scandal after it has admitted to using an
AI generated personality as one of its daytime radio hosts.
Speaker 2 (04:48):
AARN can't catch a break at the moment, be Man,
so tell me more well.
Speaker 1 (04:52):
ARN Media is the Australian media company founded in nineteen
eighty eight.
Speaker 2 (04:55):
They've got more than fifty eight radio stations, including Kiss, Gold,
Cat and iHeart in Australia.
Speaker 1 (05:01):
But Jazzy Boy. The past twelve months have not been
a happy time in the ARN studio. Nope, their share
price has fallen by more than thirty one percent. They
failed in their bid to acquire Southern Cross Media, the
owner of Triple M and Hit FM, and their.
Speaker 2 (05:13):
Headline hosts Kyle and JACKIEO have been flopping in the
Melbourne market and it now seems like ARN is in
the spotlight once again with their radio station Cata CAT
is aarn's digital hip hop radio station.
Speaker 1 (05:23):
I'll give You the Rundown. Last year, CATA introduced very
quietly their new on air talent who hosts their eleven
AM to three pm show.
Speaker 2 (05:30):
She goes by the name Thi and she's been nixing
some absolute bangers that.
Speaker 1 (05:34):
THI happens to conveniently rhyme with the word AI. Coincidence
be then I think notap So now ARN and Cata
have admitted to using an AI audio platform as their
daytime host.
Speaker 2 (05:45):
They use a tool that turns text into thigh speech.
Speaker 1 (05:48):
The outest part Thy's voice and likeness is modeled on
an ARN employee in the finance team.
Speaker 2 (05:54):
And now be Man. The lack of transparency has led
to quite a lot of internal concerns. So what's the
key learning here? AI might say your money, but it
can also cost you credibility.
Speaker 1 (06:02):
According to r MIT research, just six point four percent
of Australians felt comfortable with AI generated news presenters and
be Man. That figure only rose to nine point six
percent when the AI use was disclosed, So that means
that more than ninety percent of Australians get the ick
when a robot reads the news.
Speaker 2 (06:17):
Exactly and be Man. That's exactly why Cater's decision to
run an AI host for over six months without ever
telling listeners has caused some serious controversy. So companies experimenting
with AI need to be upfront with how they're using this.
Speaker 1 (06:29):
Ar or risk losing the audience as they're actually trying.
Speaker 2 (06:32):
To serve blux'mam, the big R word is on everyone's
lips right now. Is it going to happen in Australia,
in the US and around the world. We cover them
all in the Flux out to make sure to download
the app and check it all out.
Speaker 1 (06:42):
Thanks for listening and we'll see you on Monday after
the public holiday on Friday,