In this episode of What the Fundraising Podcast…
Joining Mallory today is Jill Vorndran, a fundraiser at Covenant House. She held a variety of leadership roles within the organization for 26 years and contributed to the movement’s effort to grow support, financial stability, and brand awareness. She joined us today to talk about the importance of relationship-based fundraising.
In an era where inboxes are full but the attention is overextended, relationship-based fundraising stands out as both a grounding force and a powerful stimulus for impact. When fundraisers have the space to lead with genuine connection, they create an environment where the donors feel seen, valued, and invited to become a part of something meaningful. In a moment of uncertainty, this approach becomes vital because it represents trust, consistency, and care.
In this episode, you will be able to:
- Learn about the impact of stress and fear responses in fundraising practices.
- Discover the importance of staying connected to donors in challenging times.
- Learn about the importance of self-care as a leader.
- Learn how fear-based fundraising environments lead to short-term thinking and emotional burnout.
Get all the resources from today’s episode here.
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Connect with me:
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Website: malloryerickson.com/podcast
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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point