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August 14, 2024 • 18 mins

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What if you had a personal trainer for your business finances? In this episode, we introduce our Monthly Accounting Plan, designed to help business owners stay ahead of their accounting and tax duties, and budget for accounting services!

This monthly accounting plan is a proactive, year-round CPA service. With consistent monthly consulting calls and annual tax projections, this membership-based service is here to provide ongoing support and strategic guidance, ensuring better financial health for your business.

We focus on how this structured approach can lead to significant cost savings and more informed financial decisions. If you're a business owner looking to transform your financial management, this is your chance to learn how to secure one of our limited client spots!

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Right, and this is a way of Think of it kind of like
a monthly membership with apersonal trainer at the gym,
because there's people that cango and work out and keep up with
that on their own and theydon't need motivation, they
don't need help, they don't needas much guidance.
Welcome to what your CPA Wantsyou To Know.

Speaker 2 (00:24):
Tax and accounting help can be expensive, so we've
created this podcast to helpguide you through it all and
make you feel like you have aCPA in your back pocket.

Speaker 1 (00:34):
I'm Carson Sands.

Speaker 2 (00:36):
And I'm Taryn Sands.

Speaker 1 (00:37):
I'm a CPA with over 10 years of experience helping
people start and grow theirbusinesses.

Speaker 2 (00:43):
And I'm an MBA with a specialization in marketing and
entrepreneurship.
Taxes suck and we want to makesure you don't pay more than
your fair share.

Speaker 1 (00:53):
We're here to share everything your CPA wants you to
know in a fun and easy tounderstand way.
Let's get started.

Speaker 2 (01:01):
Let's do it.
Let's get started, let's do it.
If you've listened to thispodcast for a while now, you've
probably heard us talk about thefact that we are not taking on
new clients and we get messagesall the time to be added to our
waitlist, which we started acouple of years ago, and so that

(01:25):
kind of led us thinking likewhat can we do to pivot a little
bit and maybe take some peopleoff of this waiting list, try to
help as many people as possible?
Because we're just kind of atthat point in our business where
we've grown a lot we are almosta decade in and we're just

(01:46):
trying to think outside of thebox and I really think that's
how we started our business inthe first place was thinking
outside of the box because wehad been in these traditional
settings of these large CPAfirms and we wanted to do things
differently.
So here we are, years later,we're trying to think like that

(02:06):
again, so that we can give allof our clients the most value
and take on a few listeners,people that have been following
us for a while and been sittingon our waiting list.
So today's episode is all aboutwhat we came up with.
There should be a drum roll orsomething.

Speaker 1 (02:27):
Drum roll please.
So we're just calling it themonthly accounting plan.

Speaker 2 (02:33):
So that's what today's episode is going to be
about is our new monthlyaccounting plan, but we really
want to explain what it is andwhy we think it's so important.
This is by no means amoney-making scheme for us, just
trying to up our revenue oranything.
That's really not where we'recoming from.
We haven't been wanting to growfor a while, but we just felt

(02:58):
like we needed to find a waythat we can help business owners
and take on a little bit morevolume without overboarding us,
but also providing really greatservice.
Like how can we still take onnew clients a few of them and
make sure that they're gettingwhat they need out of a CPA?

(03:19):
We don't just want to keepadding numbers to our list and
seeing you once a year and thenyou're not getting any value of
working with the CPA.

Speaker 1 (03:28):
So the best way to do that is for us to be able to
know exactly how many people areadded and even have a preset
schedule for when we'll bemeeting with them on a monthly
basis.

Speaker 2 (03:41):
Yeah, planning for those consulting meetings is key
, because if you take on a bunchof clients, you might not hear
from one of them until taxseason, or you might have a new
client that needs a lot of helpand is scheduling a lot of
meetings every single month.
So it's just really hard to knowfrom our standpoint.

(04:01):
The other thing that we lookedat whenever we were thinking of
doing some sort of membershipwas that a lot of times business
owners just put accounting onthe back burner and when this
happens, we always say this wecan't care more about your
business than you do.
And that happens so many times.
Not only do those clients getreally behind with things,

(04:25):
things get messed up, they justforget to focus on these types
of really really fun things, butthey're very hard to work with.
That's not the type of newclient we want to onboard,
because we don't want to talk tothem once and then say, hey,
these are suggestions, and thennot respond, and then when it

(04:45):
comes tax time, they'resurprised by their tax bill
because they didn't do anythingwe suggested.

Speaker 1 (04:51):
Right and this is a way of think of it, kind of like
a monthly membership with apersonal trainer at the gym,
because there's people that cango and work out and keep up with
that on their own and theydon't need motivation, they
don't need help, they don't needas much guidance, and we have
some clients that are that waywith their accounting.
They need us for the tax returnand some of that expertise, but

(05:13):
the rest of it they're doing areally good job of keeping up
with everything on a monthlybasis and setting aside money
for taxes.
So this plan is not for them.
They're doing great.
This is for people that needthat extra motivation.
The person that's not going togo do their workout more than
once a week maybe not even thatthat's never going to show up.
This is a way to encouragepeople to keep up with the

(05:36):
accounting and tax side of theirbusiness on an ongoing basis by
joining this monthly accountingplan.

Speaker 2 (05:44):
So we will talk about the pricing and all of that and
more about how it works.
But first and foremost, whatdoes this include?
If you were to do a monthlymembership?
And what it's going to includeis one call per month with us,
so a consulting call, and it'salso going to include a

(06:05):
projection.
And it includes a projectionbecause that is so important.
If you own a business Now, youdon't have to do them multiple
times a year.
Some people do them quarterly.
This is going to include one,so this forces you to do that
projection, which means we gothrough everything that you

(06:25):
could possibly do to save taxesbefore the year ends and there's
nothing to be done.

Speaker 1 (06:31):
And this is so important because a CPA for your
taxes is most valuable beforethe end of the year.
Before the end of the year,there's so many things you can
do.
You could make an S election tosave an inordinate amount of
taxes on your self-employmenttaxes an inordinate amount of
taxes on your self-employmenttaxes.

(06:51):
You can purchase things thatyou were planning to purchase in
January anyway, but youpurchased them a little bit
early to go ahead and offsetsome income for this year.
There's so many options, butonce you get to the end of the
year, we start to get veryreduced in the number of ways
that we can save you on yourtaxes, because at that point all
we're reporting is history.

Speaker 2 (07:10):
So this membership will ensure that you are talking
to your CPA monthly and it willalso ensure that you are doing
a tax projection.
So, if not anything else, youwill know at the end of the year
about what your taxes owed aregoing to be, instead of being
surprised in April.

(07:30):
So that's a huge thing for mostpeople.

Speaker 1 (07:33):
And you'll also know that you'll be paying the
minimum amount that is legallypossible to pay, because we'll
be making sure of that allthrough the year.
That's going to be part of theplan.

Speaker 2 (07:44):
Yes, exactly, and another big component of this
whole thing was that we wantedbusiness owners to be able to
budget for accounting services,because it is not cheap to work.
Something comes up and theyneed help.
So this will help businessowners budget for those

(08:12):
accounting fees.
And the best part of all ofthis is that if you are doing a
monthly plan with us, it isgoing to be at a reduced hourly
rate.
So right now we charge $250 perhour and the monthly membership
is going to be $200.
So you're getting those callsat a reduced price $50 less an

(08:33):
hour, and you're getting thatprojection.
So we really wanted there to bea bang for your buck here and
we wanted to provide somethingthat would be so valuable to
those using it.

Speaker 1 (08:44):
Right, and those tax projections are something we
also charge for separately andthat is included.
So that's also kind of a freeservice you get as part of this
accounting plan.

Speaker 2 (08:53):
And the reason we're doing that.
Like Kirsten said, we charge$300 now for a tax projection
and, if you don't know, a taxprojection is like doing a tax
return, so it is a lot of workon our part.
But if we've been checking inwith you every single month, we
know what's going on in yourbusiness, we know the purchases

(09:13):
you've made.
We know all of this For one,the tax projection is going to
be much easier on us, so it'llbe a win-win for both.
You will get the tax projection, which is so needed at least
once a year, and it makes thetax projection easier for us
because it's not the first time.
We've talked to you all yearsince tax season.

Speaker 1 (09:32):
And on top of all of that, it's likely that your tax
return will actually be cheaperthis way, and it's not a
specific discount or anythinglike that.
It's just that it never failspeople that we don't keep up
with them throughout the yearand then we get all of their
stuff in time to do the taxreturn.
You know there the year andthen we get all of their stuff

(09:54):
in time to do the tax return.
There's always a lot ofadjustments and corrections that
need to be made in the books,and so you end up paying a
pretty big chunk of what you'llbe paying anyway, just as
additional fees on top of yourtax return for the cleanup work.

Speaker 2 (10:00):
Yes, that is a good point, because a lot of times
people don't do theirbookkeeping correctly and things
need to be adjusted, and thenwe just charge time for that
whenever we're doing the taxreturns.
So this will definitely helpwith that as well.
Now we were just thinking aboutokay, if you're making a call
every single month with your CPA, you'll be able to make those

(10:21):
consulting calls.
What can you actually talkabout in those calls?
And I'm sure that that wouldcome up.
But we definitely want you toreally benefit from those calls
and them to be very, veryhelpful.
So, of course, you can call andsay you know, this is what I've
been struggling with in mybusiness and kind of work
through things with us.
But there's a lot of otherthings that you may not think of

(10:44):
off the top of your head, thatcould be covered in those calls,
and it may be things thatyou're paying for along the way.

Speaker 1 (10:49):
Anyway, One tip I would give you, though, is to
make sure that your books are asup to date as possible before
each meeting.
Now, maybe in January orFebruary, that meeting that we
have on the phone is going to bea is to help you get your books
caught up and to teach you howto do bank reconciliations and
make sure that your QuickBooksis up to date and everything
like that, and that's totallyfine, but, moving forward,

(11:11):
you'll get more bang for yourbuck, we feel, if your books are
already in good order, so thatwhen you call, we have something
to look at.
We can start looking at metricsand numbers compared to other
people in your industry and seemaybe your payroll is too high,
maybe you need to cut anemployee or something, maybe
your cost of goods sold is toohigh, so you need to look at a

(11:32):
different vendor.
There's so many things we canlook at, but we have to have the
numbers in there to be able tolook at that.

Speaker 2 (11:38):
And another thing that would be great to go over
in that call is if you have aQuickBooks issue.
So generally those are noturgent, it's just something that
needs to be done so that youcan go ahead and do your
reconciliation.
So a lot of people will bookthose and just have Carson help
them sort out the issues thatthey can reconcile.
So it would be great to justmake a list of things that you

(11:59):
want to go over in that call,but bookkeeping, I would say,
would be top on that listbecause whether you just bought
something and you want to getthe loan in there in QuickBooks
or there's just an issue thatyou haven't been able to resolve
, those calls will be perfectfor that, because we can jump
into your QuickBooks, get thatfixed and then also look at your
P&L or any other numbers thatyou want to review in that.

(12:22):
And, of course, any otherquestions that have popped up,
like, say, you want to make apurchase and you're going to
trade in a vehicle, like how isthat going to affect your taxes,
anything like that that comesup in your business, of course
you can talk about.
So this is really just up to youhow those meetings go, the only
one.
That is specific is just thattax projection meeting, which we

(12:44):
will be reminding you to do andmaking sure you do that by the
end of the year.
So that will usually be in thefourth quarter that we're doing
those.
But another thing we talkedabout is that we do recommend
doing more projections sometimesdepending on the type of
business and how much thingsfluctuate all that.
So if you did want to make oneof those calls about a

(13:06):
projection, we could certainlywalk you through the numbers and
look at what your taxes are anestimate then.
So it doesn't mean you can't doa projection.
So if you want to do somenumbers and do that, you could
also do it, let's say, for yourJuly meeting.
So it is very flexible.
It's just basically forcing youto meet with your CPA to go

(13:26):
over these things and not putthem on the back burner 12 times
a year.

Speaker 1 (13:30):
Which is a good idea.

Speaker 2 (13:32):
Absolutely.
And you know, if you're thattype of person I certainly am I
have someone that tells me whatto do when I work out and I need
that, and if I leave it up tomyself it doesn't get done.
So it's worth the money to goahead and do that for me and I
can budget for that.
It's just like a monthlyexpense.

(13:52):
So if you're that type ofperson, you're listening to this
episode going, yep, that'sexactly what I do.
I just think, oh, yeah, I'llget to that in the summer, and
then I'll get to that, oh, inquarter three, and then you just
never do.
This is definitely something toconsider.

Speaker 1 (14:07):
So, to summarize, the benefits of this are that
you're getting meetings at alower cost than you would
normally get, you're getting atax projection for free, you're
forcing yourself to keep up withyour accounting and plan for
taxes when you might nototherwise would be able to do
that, and you get an expert onbusiness looking over your
numbers and giving yousuggestions for things that

(14:29):
might help you make more money.

Speaker 2 (14:31):
And if you're a current client and you're a
frequent flyer on our Calendly,you should definitely look into
this, because you're basicallyprepaying for 12 meetings and
you're getting a discount.
So if you are not a currentclient, we are still opening up
just a few more business spotsand we're looking at all of
those on an individual basis.

(14:53):
We want someone who is takingtheir business seriously and is
really easy for us to work withand that benefits them and that
benefits us, but it alsobenefits them because we can't
help the people who don't takeour advice seriously or don't
check in with us and aren't ontop of their things.

Speaker 1 (15:11):
Or at least we can't help them nearly as much.

Speaker 2 (15:14):
Right.
So if you're listening now andyou're thinking this sounds like
something that would be reallygreat for you and your business,
and maybe you've been on thewait list for a while, or you've
messaged us here on Instagramsaying that you need a new CPA,
now is the time to reach out tous.
We are opening up a few morespots until the end of the year

(15:37):
and once those are full, we'llbe closing the doors again.
So now is the time to reach outif this interests you.
So if you're not a currentclient but you've listened to
this and you want to do themonthly membership, then we will
absolutely onboard you as afull client and provide all tax
services, meaning we can stilldo your tax return as well.

(16:00):
So we will be taking on just afew more business clients this
way.
We will be taking on just a fewmore business clients this way
and just to reiterate just alittle bit, it is $200 a month
and you get a monthly phoneconsultation with us that you
can go over whatever you like inthat meeting.
Also, you do get a yearly taxprojection, which we will reach

(16:21):
out to you, and make sure thatyou get that done before the end
of the year so that you canmake any changes needed and know
about how much you're going toowe in taxes, based off what
your business did that year.
So, because our hourly rate isactually $250 an hour and we
charge $300 for a projection,you're actually saving almost

(16:41):
$1,000 doing it.
This as opposed to if you werea client and you're just booking
the meetings and then payingfor that projection.
So it's a really great deal.
If this is something that soundslike would be a good fit for
you, please email us and I canput the email in the show notes.
But if you want to jot it downright now, that email address is

(17:04):
carson at sansconet and justsend us an email and we can send
you a little bit moreinformation about this and how
to get started.
Well, that is all we have forthis episode today.
We are really excited aboutthis because we think it'll be
so beneficial for our clientsand it will be a great way for

(17:26):
us to make sure that we help ourclients stay on top of things
all year long.
So until next time.
Thank you so much for listeningto what your CPA Wants you To
Know.
Podcast.

Speaker 1 (17:44):
This podcast is intended to provide accounting
and tax information foreducational purposes only.
All tax situations are uniqueand should be handled with the
assistance of a tax professional.
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