As the youngest and first black fashion director in Vogue’s history, Julia Sarr-Jamois is a powerful driving force for change within the fashion industry. She started her illustrious career by modeling at 17 and then interning at i-D magazine. Her love of textiles and fashion accessories since childhood fueled her prolific rise to consultant, stylist, and fashion director of British Vogue. Today, her eclectic style and elegance make her one of the most photographed fashion directors—ruling best-dressed lists. Julia’s exceptional, lauded talent is highlighted through her dynamic editorials, social media presence, and consulting work with brands worldwide. In this episode, she shares with Christopher Michael how fashion markets have broadened, making it difficult for brands to focus on a single thing. As well, she reflects on how establishing her studio has allowed her more autonomy over her career choices and how magazines have played an iconic and influential role in both her fashion career and the fashion industry at large. What’s contemporary now? It’s an attitude. People are more open to different types of people, kinder to each other, and more inclusive.
Episode Highlights:
What started as a two-week internship at i-D magazine became a year-long internship, catapulting Julia into the fashion industry. She has always been much more interested in what was happening behind the camera than being a model in front of it, leading her to a career in styling and editing.
The modern-day fashion editor's role has changed. How? Historically, there's been a line between talent and editor. Now, you see a more integrated partnership.
Julia describes how fashion and style, particularly Celine's, permeate and influence her entire life, including her living space.
Magazines, primarily, have shaped Julia's interest in fashion. She highlights Edward Enniful's changes to British Vogue—compared to other magazines.
What role does a magazine cover play in our culture today? Julia believes that since social media has become prominent, magazines play a lesser role. Celebrities don't need magazine covers as much as they once did. However, a British Vogue cover is always iconic and impactful—everyone wants one.
A style consultant working with brands, Julia shares her approach to strategizing content and marketing. How significant of a contribution does relatability make when building an image for a magazine, advertiser, etc.?
Is it easier now for people to break into the fashion industry? Thankfully, it's different than it used to be; working for free doesn't exist anymore. Julia recommends working with Mentoring Matters for free mentoring in the fashion industry.
Artist representation is starting to look different. Julia reveals how she's structured her in-house business as a stylist and consultant.
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