Robert Grahame, owner of Digital Traffic Factory, is with us to talk about important tips about using digital marketing and AI to grow your business or creating a second stream of income for yourself.
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Episode Transcript
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(00:00):
All right.Are you getting our phone already?
So we don't get the dinghere on our podcast.
Here you are, Stephania.
Behind the sceneskeeping us all really in here.
Yeah. Oh we are.
Well yeah I think I think they are.
Always good to. See.
I think, you have to talk aboutwhat's good today.
I think what's goodhere. Shoot. Oh. Thank you.
You like shoot like these gunboats.
(00:21):
They can, like, size 14.
Hey, what's good with Jonah?
Joyce is sponsored
by woodwinds Wedding and Special Eventsvenue in Branford, Connecticut.
And Silvio's award winning Italian sauces,which you can buy anytime online
at silvio's.
Sauces.com.
That's silvio's sauces.com.
Hey, it's so good to have you along again.
Another episode of What's Good
(00:42):
with John and Joyce, brought to youby our good friends over at Woodwinds.
And Tony, we love you over there.
Thank you for being our first sponsorof many sponsors.
We hope to get along the way.
Absolutely, and is source choice.
You could talk about his sauce.All day long.
I could eat it all day long too.
When I do, that sauce is greatnot only on pasta, but I put it into soups
to give it an extra zing, right? Yeah,that's really good.
(01:04):
How could people get the saucewith one of the.
Online, silvio's sauces? Dot com.
Sounds good, sounds good.
So without further ado, I've been reallylooking forward to this podcast.
Is this what else is good today?
Yeah, this is really good.
This is.
Really good. But,this gentleman is amazing.
I had a chance to meet him through
you recently, and he, he's, very successful businessman.
(01:25):
But he also, is going to be talking,
I think, in a future episodeabout something else
that, I think appeals to virtuallyeverybody on planet Earth.
I mean, even in the universe,
even the Klingons, you know, like,I'm sure the Borg and the Romulans.
But, we have a special guest.
And, Joyce,
I'm going to let you introduce him
because you've been working with himfor about, what, 17?
How long has it been, Rob?
(01:45):
That's been a. While. It's been a.
While.
It's been a while.
Sir Robert Graham,you own digital factory?
Digital traffic. Fudge.
I always mess that up.
I want to say that right.
And he happens to be in Connecticut.
But you work with people nationwide.
I have clients all over the United States.
Right.
So you've I first worked with youon websites and then social media, social.
(02:07):
Media.
Because a
lot of people need your help with thatand have no idea what they're doing.
Correct. Really.
And they shouldn't.
Some people are really busytending to their business.
They don't have time to be posting andknowing exactly how to reach that audience
and getting them trafficto their website equals more business.
(02:27):
Correct? So when did you first start?
Where are you on the cutting edge of this,social media end?
Well, I started doing, internetmarketing 21 years ago.
And so we've been doing it all along.
And then social media wasn'teven a thing at that point.
And then it kind of took offand we kind of embraced it.
We still have clientsthat are in excess of 19,
20 years that we've been doinglike, online marketing for them.
(02:51):
So there's. A lot about, you know, we've.
We've company websites for them.
We you know,I have a lot of people that now
they've kind of friends since I've beentalking to for 20 years. Yes.
It's something I love doing.
I love the social media aspect.
I love the numbers aspect because it'sabout getting people to go to your site.
Right? Getting leads for people.
(03:12):
We've gotten very good at, small businesses
like we are not that expensivecompared to a lot of other companies.
No, you're not at all.
In reality,I think we get more results. Yes.
You know what I like?
I like that you get investedin the businesses much as the owner.
You get great satisfactionwhen you see those numbers going up.
(03:35):
Yeah.
I love hearing stories about like,
oh, we've you know, we've gotten leads,we're getting clients.
I mean, there's, I took on a recent clientthat was
kind of getting to the pointof maybe having to close.
They had not gotten anythingfor two months.
They were behind on their bills.
They know what to do.
(03:55):
And we kind of just dida whole internet package for them.
And it turned around inprobably less than 2 or 3 weeks.
So they started getting leadsand started closing clients.
And they're kind of off to the races now.
Like it was right.
It was it.
I like doing it.
I like I like the helping people out,helping them market their business.
(04:16):
Kind of turning around that they thoughtthey were going to go out of business
at the time and, and, you know, flashforward 30 days later, they're
they're back to where they normally were.
What a wonderful feeling it is.
And I could tell that you really derivethat satisfaction of seeing somebody
that's having a difficult timesaying, Rob would be great,
and you've been able to do itwith that one client, but so many others.
But what really struck me was the fact
(04:37):
that so many people have stuck with youfor the past 17, 18, 19, 20 years.
You're not going anywherebecause you're invested in them.
You become friends with them,and it's all about the relationship.
Correct? That's the key. Correct.
A lot of people
I talk to weekly, so it's like, you know,we have a kind of a weekly small
15 minute conference call to kind of setthe agenda on what's going on.
Some clients let me have free reignand let me kind of they trust me.
(05:00):
Now, after all these years,I don't have to get anything approved.
They just kind of do their postingfor them,
optimize their business,do their websites, do their blogs.
Because they're running their business,they don't really have time to write,
do all social media and, and,you know, make a blog
or so that's where we come in and weand we help them out with it.
I love that too, Joyce.You and I have talked about it.
(05:21):
I like to find the best peopleand let them run,
you know,put the best people in the best spots.
We're too busy doing what we're doing.
You're great at this.You do it. Leave your ego at the door.
Go out there, run your business,put the best people in the best spots.
And that apparently happenswith you, Robert.
And what you're doing.
Yeah, we.
It's I it's somethingI really, really enjoy because
I get to meet so many people I like.
(05:41):
The busier the better.
I like meeting people,like going to meetings.
I like doing zoom calls with the clients
and finding out what's working,what's not, because it's in the beginning.
It's kind of like you'reI always say it's like,
if you ever watch a show DeadliestCatch, where? Oh, yes.
Well, you're kind of throwing pots over.You don't know what you're going to get.
So we in the beginning, we'll
do some things to figure outwhat's going to work for them.
(06:03):
It usually takes a week or two,and then we kind of hone in on what's
really converting and what's helpingyour business, what's driving sales.
And you know, how they're getting callsor people walking in.
I'm seeing your stuff.
The biggest compliment
I hear all the time is when people say,I see your stuff all over the place
when they tell the client, like,you're all over the place,
you're on YouTube, you're on Instagram,you're here.
I just see your stuff all over the place.
(06:24):
And I see that a lotwith some of my competitors.
They concentrate on one area, maybe it'sInstagram or Facebook, but you don't.
They don't take their clients to TikTok,
or I like to go all inand have them just all over the place.
Yeah, you do that so well.
You know,the one story that I have is that
I was working for a company,the Graduate Institute
(06:46):
in Connecticut, helping them outa little bit with their marketing.
And I noticed that the personthat they had doing their social media,
first of all, it washe was charging $4,000 a month.
I remember I.
Remember a monthand they weren't getting their results.
And someone there brought him in.
So I kind of was treading lightly on this.
(07:09):
And then I said, you know,I'd like you to meet someone.
Robert Graham.
He's a great guy.He knows what he's doing.
And I don't think you're goingto have to sign a contract with him.
I don't think you're going to have to be
paying for thousand dollars a monthand not seeing the results,
and you've came inthere are so impressed with you.
(07:30):
And wasn't it?
It was like weeks later when he walked into a meeting, the president and the vice
president of this, of this graduateinstitute stood up and applauded him.
And applauded him because you weresending weekly reports they were seeing.
Exactly. And you would say to them,you know what?
(07:51):
Instead of likeputting your money into here,
explain that a little bitabout the wording about a lot of it.
Like I remember that onebecause that happens a lot.
Right?
I'll take over an accountthat they're spending thousands of dollars
in advertising and, they're not gettingany results and they keep dumping money.
This is something that happensprobably once a month to me.
(08:12):
I go in and I consult,and I can look at the numbers and tell
that they're just basically takingmoney and throwing it away.
And Ithink I cut their budget down by 75%.
Oh, gosh. Yes. You take.
You did. And just positionthings differently.
Yeah. So they got results.
And I see that I, I, I had oneclient come to me.
They were spending $10,000 a monthand getting next to nothing.
(08:37):
And I kind of a lot of companieswill not be transparent on their pricing.
So they'll say likeoh we're putting money into paid ads.
You're paying me $10,000.
They're not telling themhow much that money
is going to pay the ads,and how much money is going to
the digital marketing company.
I've seen companiesbecause I have a piece of software.
I can tell how much they're spending.
(08:58):
So I have seen people get charged $10,000and they're only spending $1,000
on that on actual ads,and they're taking the other $9,000
for quote unquote, management fee.
Right.
And that happens more often than I can.
I can say,and I really dive into the numbers,
I take a look at the budgets,
I figure out where
all the traffic's coming from,and then I usually mix it up, like,
(09:21):
can I change and 99% of the timethey're going to spend less money
and get actual, actual real results,because I'm actually
tailoring a campaign to them.
I mean, people are in businessto make money, correct? Right.
And it's tough enough in this landscape
to go out there and make moneyand you're helping them.
It's nice to knowthat somebody is on their side
and say, listen,you've been spending X amount of money.
You don't need to do that.
(09:42):
Here's what we need to do soyou can put some more money in your pocket
and investor take care of your family or whomever.
Yeah,I find a lot of people get taken advantage
of, specially because digital marketingis for some people, they don't know it.
And and somebody comes in and says, hey,I can do this.
And I think a lot of companiestake advantage of people
because I've seen it multiple times.
(10:02):
Yeah.
Where they're there's getting chargedridiculous results and nobody's
calling them and asking them,are you getting something right?
I've seen, you know, I do weekly reportslike you've mentioned, like,
so all my clients
every week get a report of what's goingon, where the traffic's coming from.
Because they can see where
if the phone calls are coming through,if they're using your cell phone.
Correct.
If they're using their cell phones. Yeah.
(10:23):
I'm talking business, like cell phones.
A lot of times
I'll see, like a, you know, they'll,they'll be paying this money
and then I go havedid they ever talk to you?
They ever call you and say, hey,you know what's going on?
What's working now?
Nobody ever talks to me.
And, and that's where I thinkour big differences.
I'm very personable.
I feel I like engaging with the clients.
(10:44):
Yeah, because you can zoomif they're in California.
Oh, yeah. We have.
I have multiple clients in California.
That's my wife's excuse for moving.
But it's it's the numbers
part is, if you can actually see, like,all this stuff is tracked.
Now, when you do online advertising,there's hard
(11:04):
core numbers for all these things.
And I've seen clientsnot get numbers for years.
Like, I go when I ask, hey, do you,do they send you a report?
Like what's going on with yourwith your actual advertising?
They they look at me like I have sevenheads, like they've never sent me numbers.
How are you supposedto track your business?
I mean, so many people that I think
a lot of the mentalityis rode up against the wall.
See what sticks?
(11:25):
Correct.
And it's just not a way, like yousaid, you're throwing away money.
That they're throwing away moneybecause they don't they don't interface.
They don't call the client and say like,okay, we've been doing this for two weeks.
Are you getting something?
And now they'll say, yes or no or, or,I always tell a client
that if you start getting calls,
make sure you ask them, like,where did you see. No.
Because then, you know, like,if you start getting all these calls
(11:45):
and say, hey, I saw you on YouTube, like,I see your commercials on YouTube,
or I saw your podcast on YouTubeor I saw whatever on YouTube, then
we know that we can allocate money to,you know, YouTube or social media.
Yeah. When somebody calls me for anyof my businesses, the first thing I see.
How do you hear about us? Right. Well, first thing.
Yeah, I mean, that doesn't cost anything.Ask them.
How do you hear about it? Yeah, it'skind of amazing now.
(12:06):
Like a small business, like,
we have, like, starter packagesthat are like 300 bucks
and we call the month for the month,and we exceed.
1000 bucks a month.
Yeah,we exceed most companies like I've seen.
I've walked in and somebody goes,
because I compete againsta lot of companies and they say, okay,
here's what they're going to dofor a thousand bucks,
and they're doing a halfthe things that I would do,
(12:26):
or even one thirdthe things that I'm going to do for them,
because I usually put together a packagewhere I'm doing search engine
optimization, I'm doing social media, I'mdoing a little bit of paid ads for them.
Now you can actually startgetting your companies listed on.
I like each of the individualAI platforms are starting to get to people
go there and search like,
(12:47):
what's the best restaurant in Brantfordor what's the best?
Right?
So when you say AI, you're referringto like Google searches or.
I'm referring to like, like ChatGPT or Google Gemini,
you actually have to kind of go outand kind of register
your company with them nowbecause people are interfacing
with those as actual, search. Engines.
(13:08):
And do you register the company?
Yeah, I take care of all that. Okay.
And, you know, first, you know, when itfirst came out, I experimented on myself.
So I experimented on myself,and, and, call started coming in.
And not only that, like in our local area,like, my office, like, is
people usually don't show up in person.
So I started getting peopleknocking on our door.
(13:29):
So I know once, you know,then I'm immediately I know it's working.
And that was like first week when I gotin there and registering my company.
All the different I's like even my
I have a business partner, Dave, like,who's amazing.
And Dave.Who does a lot of the tactical stuff.
But he was like, he turned to meafter like two days in a row
where people were knocking our door, like,cause it never happens.
(13:49):
He's like, did you do something?And I'm like, yeah, yeah, yeah, yeah.
And that's part of a two part of it.
It's the numbers.
But there's also kind of an art to it, afeeling of, you know, something's working.
And usually I can look at the numbersand see it,
but that was one of the examplesfrom myself.
And I started rolling it out to my clientsbecause it's like this act,
(14:11):
this 100% worksbecause I've already tried it.
Right.
And, I always attempt stuff on my own company
first to make sure it works,
because I don't want to go out and sellsomething that doesn't look like.
So you're the guinea pig.
You're right. I'm the guinea pig.
So that's how it should be.
Yeah.I want to see actually work in person.
Because to be honest,there's things I've tried,
(14:33):
you know, in my own company that nothinglike sometimes you get the next biggest,
oh, this is the greatest thing. Like,you guys are going to see leads.
So then I'll go out and experimenton my own company and I'll sit and wait.
And you say peoplefrom going through those minefields.
Correct.
Because there's a lot you go online rightnow, there's a lot of companies
promising the world and more andand a lot of it is very scammy, gimmicky.
(14:56):
A lot of it just flat out doesn't work.
Your, I'll walk into a companyand see them getting charged.
Sometimes it could be as lowas 100 bucks or something.
I said, oh,this guy said this was going to do this,
and we've been payingfor it for three years.
Yeah, that's not doing anything right.
And the trust factor is down.
Nowadays, people have a hard time
(15:16):
trusting the first reactionwhen they see something.
I'm not sure they have their back up.
And that's where you come in.
I'm sure you encountersome of that, correct?
Yeah, I always do like,
but some people are even very trustworthyand will sign things with people.
I don't do a contract.
My thing is, if the resultsaren't happening, you can tell.
I love that.You can tell me to kick the can.
(15:38):
And I like that.
I like that it's like they can get outwhenever they want.
They don't feel pressure. Correct.
Because I get involved in a lot of thosewhere somebody is like,
hey, we're eight months in this contract,we still got to spend $40,000
with this company.
And I hand them going,they're not doing anything, you know? Hey.
Yeah, right.
And the look on their face is like,you mean we've been.
Yeah.
You've been kind of just throwing moneyaway, like.
(16:00):
And sometimes you can even do,searches on some of these companies
and there'll be a litany of complaints.
Complaints? Yeah, that, hey,I'm spending all this money.
A lot of them are likenationwide companies
that actually have a name like thatyou would recognize.
And, sales Guy might tell themthey're going to give them the world
and we're going to do all this stuff.
And, nothing happens.
(16:22):
Another thing I see isa lot of stuff is outsourced, like myself
or Dave do all the work.
So if it's a blog or if it's a,
search engine optimizationor social media, I'm doing that.
I'm not outsourcing.
There's not somebody overseas doing it.
I don't have an intern doing it.
I'm specifically doing it myself.
Now, how has AI in chat changedeverything you do?
(16:45):
It's making it easier on my part,because,
it's it'sgreat on AI because a client can tell me.
I always tell them now is I can call themand say, like, hey, I need something.
You know,we're gonna do an advertising for you.
Just give me bullet points.
And between using AI, I can write the ad,
and then I go in and doublecheck it and kind of re spin it,
(17:05):
and I send it over to them, but I can,I can my turnaround is a lot faster.
Yeah.
I can, give them multipleversions of an ad, that they can look at
and tell them, okay, this is whatyou should do and even some respects.
Now I have clients that sometimes,you know, if they can't give me a photo
of something that's generic enough,I can actually generate a photo
(17:26):
that's no licensingbecause it's it's so unique photo.
I have to worry about stock imagesand I can generate them a photo for their,
for their ads.
I love technologywhen it's used the right way, don't you?
Oh, and yes, when you say you knowit could because I know if people
use images that they haven't paid for,they can get in trouble with that.
Does I help with that?
(17:47):
Well, part of it is now is like companiesthere are companies out there like,
you know, it was back,
you go back, you know, and a long time ago
people would just go on the internetand grab an image. Right?
Yeah, I can, I can do this.
Yeah.
I've been involved in a lot of,in a, in a consulting capacity
where somebody has brought mein, like a lawyer has brought me in
and said, hey, like, we got this letter,like we were doing blogs.
(18:09):
And all these years we've been using,we just go on the internet and Google
a photo of, you know, a cup of coffeeor Google photo of a tree or,
and there are now companies out therethat are there kind of law firms that hire
the clients, hire them to go out and sueother companies that have
taken their photo?
That happened to a group of doctorsthat know
they had to spend thousands of dollars.
(18:30):
Getty Images Correct, because nowyou have to actually either pay for
there's usually a it's usually anywherefrom 300 to $1000 an image.
And ifyou've really just gone on the internet
and just pulled photos down the,they have the AI now or with search
with the new technology,a company can go see who's
using their photo on the internetin ten minutes and be able to then
(18:53):
find out who who this company is andand generate a letter and send it to them.
So I have I have gotten over the years,probably about once every 3 or 4 months
I get involved and lawyer friend of minecalls and says, hey, I got another one.
Like, what is the procedure?
Like, sometimes you can kind of apologizeand pay a minimal fee.
Yeah.
(19:14):
If you fight it, it's not going.
To ask for forgiveness. Yeah, yeah.
If you're going to fight it,it's not going to go well.
So does that only happen for peoplewho are using the photo to make money
rather than someone putting out a quote?
No, it doesn't make a difference.It doesn't make it doesn't.
You can have a blog that you'renot making money on, and you use a photo
that's that you pull downlike you're using that photo.
(19:35):
Someone check to see first.
Can they put that photo into ChatGPT?
Thank. You.
Sometimes there's a thing calledAI where you can put the photo in
and show me everywhere that this photois, Google image Search will also do that.
There's like a Google image search.
You can actually upload the photo and say,where else is this photo?
Okay.
(19:56):
And it'll go outand it will search, everywhere.
This photo is. Yeah.
Because we want to protect peoplefrom that happening.
Like to take up the radio stationto, you know, do our voice.
They let us know what we can use,what we can.
I mean, the
the folks in HR and everybody upthere are very,
very picky about what you can takeand what you can't.
Yeah.
So we have to be very careful about whatwe post, what videos we grab and pictures
(20:18):
when we do our blogs. Well, but I ha.
Yeah, 20 years ago was the Wild Westand you can
everybody was just doingwhatever they want.
But you know, now there's rulesand regulations you have to follow.
And I see that, there's a lot of,you know, I, we manage a lot of websites.
So I see a lot of contact forms come in.
And one of the big things is a contactform stating like it's it's a form letter.
It's like, hey, your website's not doingwell, I can tell, we're going.
(20:42):
To go with one of your clients in the backhome. Maybe calling her. No.
And you can tell your call.
We can tell you not.You're not doing well.
And, we can we can optimize youryour stuff a lot better.
In the search engine world,there's there's there's something called,
black hat searchengine optimization and white hat.
So white hat means good.I'm following all the rules.
(21:03):
That's what we do.It's like in the Western movies.
It's like good black hat, bad.
And there's there's there's blackhat optimization where there's tricks
that I can do quicklyto get a website to skyrocket.
But it only last a weekbecause they're following some kind
of, you know, loophole that'sthat will eventually get closed down.
You want long. Term.
You want longterm. It'll do damage to your brand.
It'll do damage to your site.
(21:24):
Like, especially e-commerce companies.
They want to rank fast.
They want to start making sales.
It's really importantto, do it the right way.
Why? There's so many thingsbusiness owners need to know about that.
Yeah, well, that's where I come in.
That's where you come in.
I know, I know, but, you know,
some people are under the misconceptionthat they already paid
(21:45):
6000, $7,000 to have a website built,and then they want you to come on,
but then they're afraidthey have to pay that much all over again.
But that's really not the case.
What what I saw.
Yeah, I was you know,
because I, I get involved a lot of timesand I always say like,
okay, if your budget's this,then because we do inexpensive websites
(22:05):
too, I don't think they need to be likesix, seven, eight, nine, $10,000.
Right?
I guess there's exceptions.
If you're programing some kind of customthing that's not there.
Yeah.
But there's a lot of, waysto start an e-commerce store.
You can have an e-commerce storeif you have already have the product,
and you have the picturesand you have the description,
you can write on an ecommerce storein like a week or two.
And then you I always say you spend,then you spend your money really
(22:30):
getting traffic to it.
Because some people think,I have my website, I'm ready to go.
Like, you know, when the sales come.
Yeah, yeah, sure. Now that was true.
You know, in the beginning of the internet
when people would pop up like,I have a client that he would,
he was selling a product,he was the only person doing it.
And so in the late90s, early 2000, he was making
(22:53):
really good money.
And by the time he got to me,he wasn't doing anything.
He had a site up I go, hey, did you doare you doing email marketing?
No, he had 60,000 email addresses.
All the client peoplethat are ordered from him.
Are you doingpay per click? No social media?
No. Like.And he was kind of living off the.
I say wait.
First. Yeah.
(23:14):
But now other peoplehave gotten the marketing.
Now the same productshe sells are on Amazon.
You really do have to changewith the times, correct?
You have to be progressive.
You really do. Correct in my field.
Like I have to keep up to dateon all the new things and all the new
and be able to sort out what's legitand what's not legit.
Right?
You know, the, the AI stuff is somethingthat's come around in the last two years
(23:36):
that it's kind of changing the gamefor a lot of companies.
And how they get found on the web really.Have to stay on top of that.
You really have to stay on top of that.
Any negatives about the AI?
Yeah.
If you if you use AIand you're not paying attention, like so
you're saying I'm going to write a blog orI'm going to write my social media post,
or I'm going to write my website contentand you just go, camera.
(23:57):
I could do this really quick.
I'm going to put up on my site.
You have to really read it. It's right.
95% of the timeit's actually getting worse
because now it's ittrains on its own stuff.
So if it was wrong before it wrotesomething, it'll be wrong again if.
You don't correct it. Correct.
And I caught something todaywhere I was generating something
for somebody and it pulled a company namethat's not their company and just.
(24:18):
Wow, you really have to. Read it. It'sgoing out to the internet.
It's it's looking at the entire internet
and it's taking thingsfrom the internet doing.
And you see so much stuffwhen you're scrolling
Facebook, Instagram right nowthat looks real.
And it's. Not it's not.
Like, you know,
talk about somebody doing a concertor somebody doing this
or that or somebody did thisor somebody died.
And it's like all fake.
Yeah. But I. So real.
(24:39):
I can generate a, a person,a video of a person talking.
That person does not exist. Right.
And they're not real.
And and and you can generatelike oh like I saw one
that I thought was realand today it was a cat with an alligator.
Right. Yeah.
And at the end the the thethe the alligator gets up in waves,
(24:59):
you know, like, but it looks on the firstfew seconds of this, this looks legit.
These people are brilliant, I really are.
Listen, I just saw somethingthat I thought was real,
and then I read the comment
and the first comment said,how come he's got three legs, right?
And it was like, oh yeah, I looked down.
It's like,oh my gosh, this isn't real time.
(25:22):
Who's recently? And they said,how come he has six fingers?
Oh yeah. No that can't, you can'tI can't do hands really.
Well I it gets it's it's it'sgotten better.
But hands are usually to give away. Yeah.
On that stuff.
Yeah.
One thing I, you know,
because it's somethingI'm actually working on like nothing
you have to be really on top of isyour, is your you have a every business
has a Google pageand you have to be on top of that.
(25:43):
Like you have to make sure that, your phone number is correct.
Your your address is correct.
I've brought into people who go,I don't know why our business dropped off.
I started questioning themand answering questions.
And I go out and I go, here's all thephone numbers that are on the internet.
And they go, that's not our number.
We changed our number.
Like, because somebody came in and said,oh, I can do phone service for you for.
(26:03):
Yeah. And they neverand you can port the number over.
And some people just don't.
They just change the number,
but they don't tell Googlethey need to change the number.
And the other thing you have to be ontop of with that is your is your reviews.
If you are. Yes.
Getting reviews, you should be activelyengaging with your with your clients.
Hey, can you give me a review?
And if you get a bad review,you have to be able to manage it.
(26:25):
And I'm so big on that. Robert.
Yeah, I do thatall the time with the with the
with the DJ business,you know, with wedding.
Why are they not Google and you want thatsearch engine optimization.
You want to show up at the top. Correct.And the reviews.
Help and reviews are big deallike both good and a bad one can really do
some damage, you know, especiallyif you don't have a lot of reviews like,
a lot of times I brought into a companythat has five reviews
(26:47):
and they get one bad one.
Yeah. So now that all looks bad, right?
We will get hundreds and hundredsand hundreds of reviews, right?
Because you have to remove
you have to remind people that even thoughthey had a great time to leave a review,
because sometimes people loveto write a review when they're unhappy.
Correct?
The whole thing is strikewhile the iron is hot, too,
and somebody is really, really happy.That's the time to ask them.
(27:07):
And they're more than happy to put their.
Yeah, we help them set up an out
and in an easy way to respond to reviewsand an easy way to get reviews.
Like, I can give you a linkthat you can send right to the client.
Do all the work for them.
Like make it as easy as thembecause like Joyce said, these people,
are you running a restaurant?You're doing something.
You're running around 99% of the timemanaging your place.
You don't have time to know,
but if you ignore those things,it could be catastrophic for your company.
(27:30):
That's what I love about what you do,because I'm running a business
and I want to focus on the creative,I want to focus on the relationship,
and then I don't want to dealwith the analytics
and all the backgroundand getting all the rules out there
like you do, and somebody like you makeswhat we do even better and slow.
And that's why somebody comes in handy.
And it really issomeone recommending someone.
So we're making everyone's lifeeasier. Call Rob.
(27:52):
I recommendI recommend Rob, we. Recommend. Yeah.
I really I recommend myself.
You know. How to how do people you're intouch with your. Message.
And what they want to use.
On my website,digital traffic factory.com.
And we do nationwideactually we do worldwide.
I have clients in us, you know, inEngland and Europe and Australia,
like we've done stuff for,
timing's a little bit weird for zoomcalls, but yeah, sure, we can do that.
(28:16):
And we do. We handle.
I handle large businesses.
And but I love doing small businesses,especially people who are really
challenged with their technologyand know what they're doing.
And I like I love people who are startingcompanies like, I love helping them.
And that's like getting them going.
And they don't have to sign a contract.
No. And the other thingis, if they already have a website
and maybe someone else is handling it,you can easily take that over without it.
(28:40):
Correct.
If they if they're not happy with it,I can transfer it over.
I also will still work with they're goingto stay with our website people.
Yeah. It'snot a game changer for me. Right.
And we do all like if you want it,
if you don't know how to do credit cardprocessing, if you wanted your website
to do forms or ask questionsor do polls like we do all of that.
So you're one size fits all.
One stop. Shopping. Yeah, we try.
(29:01):
I heard a rumor through the grapevinethat you're a big Disney guy, too,
and that's. So we want you to come backfor another episode.
I will. Do that. I will do.
And you do.
The one thing I could do,the one thing I could talk
more about digital marketing is Disney.
Is Mr.
Disney, Mr. Disney. However,thank you so much for being here.
I learned a lotand we really appreciate you stopping by.
Thank you so much for watching.
What's good with John and Joyceavailable on all streaming platforms.
(29:24):
Check it out.
Tell our friend about us. It's good news.
It's good news. You've landedhere is a safe place to land.
No negativity.
And we really appreciate youand your family and and,
thank you so much for tuning in.Yeah. Thanks. Time.
Remember, everyone, take a deep breath.
Relax your shoulders all as well.
That's right.
All is well.Till next time. Bye for now. Bye.
All right.Are you getting our phone already?
So we don't get the dinghere on our podcast.
Here you are, Stephania.
Behind the sceneskeeping us all really in here.
Yeah. Oh we are.
Well yeah I think I think they are.
Always good to. See.
I think, you have to talk aboutwhat's good today.
I think what's goodhere. Shoot. Oh. Thank you.
You like shoot like these gunboats.
(00:21):
They can, like, size 14.
Hey, what's good with Jonah?
Joyce is sponsored
by woodwinds Wedding and Special Eventsvenue in Branford, Connecticut.
And Silvio's award winning Italian sauces,which you can buy anytime online
at silvio's.
Sauces.com.
That's silvio's sauces.com.
Hey, it's so good to have you along again.
Another episode of What's Good
(00:42):
with John and Joyce, brought to youby our good friends over at Woodwinds.
And Tony, we love you over there.
Thank you for being our first sponsorof many sponsors.
We hope to get along the way.
Absolutely, and is source choice.
You could talk about his sauce.All day long.
I could eat it all day long too.
When I do, that sauce is greatnot only on pasta, but I put it into soups
to give it an extra zing, right? Yeah,that's really good.
(01:04):
How could people get the saucewith one of the.
Online, silvio's sauces? Dot com.
Sounds good, sounds good.
So without further ado, I've been reallylooking forward to this podcast.
Is this what else is good today?
Yeah, this is really good.
This is.
Really good. But,this gentleman is amazing.
I had a chance to meet him through
you recently, and he, he's, very successful businessman.
(01:25):
But he also, is going to be talking,
I think, in a future episodeabout something else
that, I think appeals to virtuallyeverybody on planet Earth.
I mean, even in the universe,
even the Klingons, you know, like,I'm sure the Borg and the Romulans.
But, we have a special guest.
And, Joyce,
I'm going to let you introduce him
because you've been working with himfor about, what, 17?
How long has it been, Rob?
(01:45):
That's been a. While. It's been a.
While.
It's been a while.
Sir Robert Graham,you own digital factory?
Digital traffic. Fudge.
I always mess that up.
I want to say that right.
And he happens to be in Connecticut.
But you work with people nationwide.
I have clients all over the United States.
Right.
So you've I first worked with youon websites and then social media, social.
(02:07):
Media.
Because a
lot of people need your help with thatand have no idea what they're doing.
Correct. Really.
And they shouldn't.
Some people are really busytending to their business.
They don't have time to be posting andknowing exactly how to reach that audience
and getting them trafficto their website equals more business.
(02:27):
Correct? So when did you first start?
Where are you on the cutting edge of this,social media end?
Well, I started doing, internetmarketing 21 years ago.
And so we've been doing it all along.
And then social media wasn'teven a thing at that point.
And then it kind of took offand we kind of embraced it.
We still have clientsthat are in excess of 19,
20 years that we've been doinglike, online marketing for them.
(02:51):
So there's. A lot about, you know, we've.
We've company websites for them.
We you know,I have a lot of people that now
they've kind of friends since I've beentalking to for 20 years. Yes.
It's something I love doing.
I love the social media aspect.
I love the numbers aspect because it'sabout getting people to go to your site.
Right? Getting leads for people.
(03:12):
We've gotten very good at, small businesses
like we are not that expensivecompared to a lot of other companies.
No, you're not at all.
In reality,I think we get more results. Yes.
You know what I like?
I like that you get investedin the businesses much as the owner.
You get great satisfactionwhen you see those numbers going up.
(03:35):
Yeah.
I love hearing stories about like,
oh, we've you know, we've gotten leads,we're getting clients.
I mean, there's, I took on a recent clientthat was
kind of getting to the pointof maybe having to close.
They had not gotten anythingfor two months.
They were behind on their bills.
They know what to do.
(03:55):
And we kind of just dida whole internet package for them.
And it turned around inprobably less than 2 or 3 weeks.
So they started getting leadsand started closing clients.
And they're kind of off to the races now.
Like it was right.
It was it.
I like doing it.
I like I like the helping people out,helping them market their business.
(04:16):
Kind of turning around that they thoughtthey were going to go out of business
at the time and, and, you know, flashforward 30 days later, they're
they're back to where they normally were.
What a wonderful feeling it is.
And I could tell that you really derivethat satisfaction of seeing somebody
that's having a difficult timesaying, Rob would be great,
and you've been able to do itwith that one client, but so many others.
But what really struck me was the fact
(04:37):
that so many people have stuck with youfor the past 17, 18, 19, 20 years.
You're not going anywherebecause you're invested in them.
You become friends with them,and it's all about the relationship.
Correct? That's the key. Correct.
A lot of people
I talk to weekly, so it's like, you know,we have a kind of a weekly small
15 minute conference call to kind of setthe agenda on what's going on.
Some clients let me have free reignand let me kind of they trust me.
(05:00):
Now, after all these years,I don't have to get anything approved.
They just kind of do their postingfor them,
optimize their business,do their websites, do their blogs.
Because they're running their business,they don't really have time to write,
do all social media and, and,you know, make a blog
or so that's where we come in and weand we help them out with it.
I love that too, Joyce.You and I have talked about it.
(05:21):
I like to find the best peopleand let them run,
you know,put the best people in the best spots.
We're too busy doing what we're doing.
You're great at this.You do it. Leave your ego at the door.
Go out there, run your business,put the best people in the best spots.
And that apparently happenswith you, Robert.
And what you're doing.
Yeah, we.
It's I it's somethingI really, really enjoy because
I get to meet so many people I like.
(05:41):
The busier the better.
I like meeting people,like going to meetings.
I like doing zoom calls with the clients
and finding out what's working,what's not, because it's in the beginning.
It's kind of like you'reI always say it's like,
if you ever watch a show DeadliestCatch, where? Oh, yes.
Well, you're kind of throwing pots over.You don't know what you're going to get.
So we in the beginning, we'll
do some things to figure outwhat's going to work for them.
(06:03):
It usually takes a week or two,and then we kind of hone in on what's
really converting and what's helpingyour business, what's driving sales.
And you know, how they're getting callsor people walking in.
I'm seeing your stuff.
The biggest compliment
I hear all the time is when people say,I see your stuff all over the place
when they tell the client, like,you're all over the place,
you're on YouTube, you're on Instagram,you're here.
I just see your stuff all over the place.
(06:24):
And I see that a lotwith some of my competitors.
They concentrate on one area, maybe it'sInstagram or Facebook, but you don't.
They don't take their clients to TikTok,
or I like to go all inand have them just all over the place.
Yeah, you do that so well.
You know,the one story that I have is that
I was working for a company,the Graduate Institute
(06:46):
in Connecticut, helping them outa little bit with their marketing.
And I noticed that the personthat they had doing their social media,
first of all, it washe was charging $4,000 a month.
I remember I.
Remember a monthand they weren't getting their results.
And someone there brought him in.
So I kind of was treading lightly on this.
(07:09):
And then I said, you know,I'd like you to meet someone.
Robert Graham.
He's a great guy.He knows what he's doing.
And I don't think you're goingto have to sign a contract with him.
I don't think you're going to have to be
paying for thousand dollars a monthand not seeing the results,
and you've came inthere are so impressed with you.
(07:30):
And wasn't it?
It was like weeks later when he walked into a meeting, the president and the vice
president of this, of this graduateinstitute stood up and applauded him.
And applauded him because you weresending weekly reports they were seeing.
Exactly. And you would say to them,you know what?
(07:51):
Instead of likeputting your money into here,
explain that a little bitabout the wording about a lot of it.
Like I remember that onebecause that happens a lot.
Right?
I'll take over an accountthat they're spending thousands of dollars
in advertising and, they're not gettingany results and they keep dumping money.
This is something that happensprobably once a month to me.
(08:12):
I go in and I consult,and I can look at the numbers and tell
that they're just basically takingmoney and throwing it away.
And Ithink I cut their budget down by 75%.
Oh, gosh. Yes. You take.
You did. And just positionthings differently.
Yeah. So they got results.
And I see that I, I, I had oneclient come to me.
They were spending $10,000 a monthand getting next to nothing.
(08:37):
And I kind of a lot of companieswill not be transparent on their pricing.
So they'll say likeoh we're putting money into paid ads.
You're paying me $10,000.
They're not telling themhow much that money
is going to pay the ads,and how much money is going to
the digital marketing company.
I've seen companiesbecause I have a piece of software.
I can tell how much they're spending.
(08:58):
So I have seen people get charged $10,000and they're only spending $1,000
on that on actual ads,and they're taking the other $9,000
for quote unquote, management fee.
Right.
And that happens more often than I can.
I can say,and I really dive into the numbers,
I take a look at the budgets,
I figure out where
all the traffic's coming from,and then I usually mix it up, like,
(09:21):
can I change and 99% of the timethey're going to spend less money
and get actual, actual real results,because I'm actually
tailoring a campaign to them.
I mean, people are in businessto make money, correct? Right.
And it's tough enough in this landscape
to go out there and make moneyand you're helping them.
It's nice to knowthat somebody is on their side
and say, listen,you've been spending X amount of money.
You don't need to do that.
(09:42):
Here's what we need to do soyou can put some more money in your pocket
and investor take care of your family or whomever.
Yeah,I find a lot of people get taken advantage
of, specially because digital marketingis for some people, they don't know it.
And and somebody comes in and says, hey,I can do this.
And I think a lot of companiestake advantage of people
because I've seen it multiple times.
(10:02):
Yeah.
Where they're there's getting chargedridiculous results and nobody's
calling them and asking them,are you getting something right?
I've seen, you know, I do weekly reportslike you've mentioned, like,
so all my clients
every week get a report of what's goingon, where the traffic's coming from.
Because they can see where
if the phone calls are coming through,if they're using your cell phone.
Correct.
If they're using their cell phones. Yeah.
(10:23):
I'm talking business, like cell phones.
A lot of times
I'll see, like a, you know, they'll,they'll be paying this money
and then I go havedid they ever talk to you?
They ever call you and say, hey,you know what's going on?
What's working now?
Nobody ever talks to me.
And, and that's where I thinkour big differences.
I'm very personable.
I feel I like engaging with the clients.
(10:44):
Yeah, because you can zoomif they're in California.
Oh, yeah. We have.
I have multiple clients in California.
That's my wife's excuse for moving.
But it's it's the numbers
part is, if you can actually see, like,all this stuff is tracked.
Now, when you do online advertising,there's hard
(11:04):
core numbers for all these things.
And I've seen clientsnot get numbers for years.
Like, I go when I ask, hey, do you,do they send you a report?
Like what's going on with yourwith your actual advertising?
They they look at me like I have sevenheads, like they've never sent me numbers.
How are you supposedto track your business?
I mean, so many people that I think
a lot of the mentalityis rode up against the wall.
See what sticks?
(11:25):
Correct.
And it's just not a way, like yousaid, you're throwing away money.
That they're throwing away moneybecause they don't they don't interface.
They don't call the client and say like,okay, we've been doing this for two weeks.
Are you getting something?
And now they'll say, yes or no or, or,I always tell a client
that if you start getting calls,
make sure you ask them, like,where did you see. No.
Because then, you know, like,if you start getting all these calls
(11:45):
and say, hey, I saw you on YouTube, like,I see your commercials on YouTube,
or I saw your podcast on YouTubeor I saw whatever on YouTube, then
we know that we can allocate money to,you know, YouTube or social media.
Yeah. When somebody calls me for anyof my businesses, the first thing I see.
How do you hear about us? Right. Well, first thing.
Yeah, I mean, that doesn't cost anything.Ask them.
How do you hear about it? Yeah, it'skind of amazing now.
(12:06):
Like a small business, like,
we have, like, starter packagesthat are like 300 bucks
and we call the month for the month,and we exceed.
1000 bucks a month.
Yeah,we exceed most companies like I've seen.
I've walked in and somebody goes,
because I compete againsta lot of companies and they say, okay,
here's what they're going to dofor a thousand bucks,
and they're doing a halfthe things that I would do,
(12:26):
or even one thirdthe things that I'm going to do for them,
because I usually put together a packagewhere I'm doing search engine
optimization, I'm doing social media, I'mdoing a little bit of paid ads for them.
Now you can actually startgetting your companies listed on.
I like each of the individualAI platforms are starting to get to people
go there and search like,
(12:47):
what's the best restaurant in Brantfordor what's the best?
Right?
So when you say AI, you're referringto like Google searches or.
I'm referring to like, like ChatGPT or Google Gemini,
you actually have to kind of go outand kind of register
your company with them nowbecause people are interfacing
with those as actual, search. Engines.
(13:08):
And do you register the company?
Yeah, I take care of all that. Okay.
And, you know, first, you know, when itfirst came out, I experimented on myself.
So I experimented on myself,and, and, call started coming in.
And not only that, like in our local area,like, my office, like, is
people usually don't show up in person.
So I started getting peopleknocking on our door.
(13:29):
So I know once, you know,then I'm immediately I know it's working.
And that was like first week when I gotin there and registering my company.
All the different I's like even my
I have a business partner, Dave, like,who's amazing.
And Dave.Who does a lot of the tactical stuff.
But he was like, he turned to meafter like two days in a row
where people were knocking our door, like,cause it never happens.
(13:49):
He's like, did you do something?And I'm like, yeah, yeah, yeah, yeah.
And that's part of a two part of it.
It's the numbers.
But there's also kind of an art to it, afeeling of, you know, something's working.
And usually I can look at the numbersand see it,
but that was one of the examplesfrom myself.
And I started rolling it out to my clientsbecause it's like this act,
(14:11):
this 100% worksbecause I've already tried it.
Right.
And, I always attempt stuff on my own company
first to make sure it works,
because I don't want to go out and sellsomething that doesn't look like.
So you're the guinea pig.
You're right. I'm the guinea pig.
So that's how it should be.
Yeah.I want to see actually work in person.
Because to be honest,there's things I've tried,
(14:33):
you know, in my own company that nothinglike sometimes you get the next biggest,
oh, this is the greatest thing. Like,you guys are going to see leads.
So then I'll go out and experimenton my own company and I'll sit and wait.
And you say peoplefrom going through those minefields.
Correct.
Because there's a lot you go online rightnow, there's a lot of companies
promising the world and more andand a lot of it is very scammy, gimmicky.
(14:56):
A lot of it just flat out doesn't work.
Your, I'll walk into a companyand see them getting charged.
Sometimes it could be as lowas 100 bucks or something.
I said, oh,this guy said this was going to do this,
and we've been payingfor it for three years.
Yeah, that's not doing anything right.
And the trust factor is down.
Nowadays, people have a hard time
(15:16):
trusting the first reactionwhen they see something.
I'm not sure they have their back up.
And that's where you come in.
I'm sure you encountersome of that, correct?
Yeah, I always do like,
but some people are even very trustworthyand will sign things with people.
I don't do a contract.
My thing is, if the resultsaren't happening, you can tell.
I love that.You can tell me to kick the can.
(15:38):
And I like that.
I like that it's like they can get outwhenever they want.
They don't feel pressure. Correct.
Because I get involved in a lot of thosewhere somebody is like,
hey, we're eight months in this contract,we still got to spend $40,000
with this company.
And I hand them going,they're not doing anything, you know? Hey.
Yeah, right.
And the look on their face is like,you mean we've been.
Yeah.
You've been kind of just throwing moneyaway, like.
(16:00):
And sometimes you can even do,searches on some of these companies
and there'll be a litany of complaints.
Complaints? Yeah, that, hey,I'm spending all this money.
A lot of them are likenationwide companies
that actually have a name like thatyou would recognize.
And, sales Guy might tell themthey're going to give them the world
and we're going to do all this stuff.
And, nothing happens.
(16:22):
Another thing I see isa lot of stuff is outsourced, like myself
or Dave do all the work.
So if it's a blog or if it's a,
search engine optimizationor social media, I'm doing that.
I'm not outsourcing.
There's not somebody overseas doing it.
I don't have an intern doing it.
I'm specifically doing it myself.
Now, how has AI in chat changedeverything you do?
(16:45):
It's making it easier on my part,because,
it's it'sgreat on AI because a client can tell me.
I always tell them now is I can call themand say, like, hey, I need something.
You know,we're gonna do an advertising for you.
Just give me bullet points.
And between using AI, I can write the ad,
and then I go in and doublecheck it and kind of re spin it,
(17:05):
and I send it over to them, but I can,I can my turnaround is a lot faster.
Yeah.
I can, give them multipleversions of an ad, that they can look at
and tell them, okay, this is whatyou should do and even some respects.
Now I have clients that sometimes,you know, if they can't give me a photo
of something that's generic enough,I can actually generate a photo
(17:26):
that's no licensingbecause it's it's so unique photo.
I have to worry about stock imagesand I can generate them a photo for their,
for their ads.
I love technologywhen it's used the right way, don't you?
Oh, and yes, when you say you knowit could because I know if people
use images that they haven't paid for,they can get in trouble with that.
Does I help with that?
(17:47):
Well, part of it is now is like companiesthere are companies out there like,
you know, it was back,
you go back, you know, and a long time ago
people would just go on the internetand grab an image. Right?
Yeah, I can, I can do this.
Yeah.
I've been involved in a lot of,in a, in a consulting capacity
where somebody has brought mein, like a lawyer has brought me in
and said, hey, like, we got this letter,like we were doing blogs.
(18:09):
And all these years we've been using,we just go on the internet and Google
a photo of, you know, a cup of coffeeor Google photo of a tree or,
and there are now companies out therethat are there kind of law firms that hire
the clients, hire them to go out and sueother companies that have
taken their photo?
That happened to a group of doctorsthat know
they had to spend thousands of dollars.
(18:30):
Getty Images Correct, because nowyou have to actually either pay for
there's usually a it's usually anywherefrom 300 to $1000 an image.
And ifyou've really just gone on the internet
and just pulled photos down the,they have the AI now or with search
with the new technology,a company can go see who's
using their photo on the internetin ten minutes and be able to then
(18:53):
find out who who this company is andand generate a letter and send it to them.
So I have I have gotten over the years,probably about once every 3 or 4 months
I get involved and lawyer friend of minecalls and says, hey, I got another one.
Like, what is the procedure?
Like, sometimes you can kind of apologizeand pay a minimal fee.
Yeah.
(19:14):
If you fight it, it's not going.
To ask for forgiveness. Yeah, yeah.
If you're going to fight it,it's not going to go well.
So does that only happen for peoplewho are using the photo to make money
rather than someone putting out a quote?
No, it doesn't make a difference.It doesn't make it doesn't.
You can have a blog that you'renot making money on, and you use a photo
that's that you pull downlike you're using that photo.
(19:35):
Someone check to see first.
Can they put that photo into ChatGPT?
Thank. You.
Sometimes there's a thing calledAI where you can put the photo in
and show me everywhere that this photois, Google image Search will also do that.
There's like a Google image search.
You can actually upload the photo and say,where else is this photo?
Okay.
(19:56):
And it'll go outand it will search, everywhere.
This photo is. Yeah.
Because we want to protect peoplefrom that happening.
Like to take up the radio stationto, you know, do our voice.
They let us know what we can use,what we can.
I mean, the
the folks in HR and everybody upthere are very,
very picky about what you can takeand what you can't.
Yeah.
So we have to be very careful about whatwe post, what videos we grab and pictures
(20:18):
when we do our blogs. Well, but I ha.
Yeah, 20 years ago was the Wild Westand you can
everybody was just doingwhatever they want.
But you know, now there's rulesand regulations you have to follow.
And I see that, there's a lot of,you know, I, we manage a lot of websites.
So I see a lot of contact forms come in.
And one of the big things is a contactform stating like it's it's a form letter.
It's like, hey, your website's not doingwell, I can tell, we're going.
(20:42):
To go with one of your clients in the backhome. Maybe calling her. No.
And you can tell your call.
We can tell you not.You're not doing well.
And, we can we can optimize youryour stuff a lot better.
In the search engine world,there's there's there's something called,
black hat searchengine optimization and white hat.
So white hat means good.I'm following all the rules.
(21:03):
That's what we do.It's like in the Western movies.
It's like good black hat, bad.
And there's there's there's blackhat optimization where there's tricks
that I can do quicklyto get a website to skyrocket.
But it only last a weekbecause they're following some kind
of, you know, loophole that'sthat will eventually get closed down.
You want long. Term.
You want longterm. It'll do damage to your brand.
It'll do damage to your site.
(21:24):
Like, especially e-commerce companies.
They want to rank fast.
They want to start making sales.
It's really importantto, do it the right way.
Why? There's so many thingsbusiness owners need to know about that.
Yeah, well, that's where I come in.
That's where you come in.
I know, I know, but, you know,
some people are under the misconceptionthat they already paid
(21:45):
6000, $7,000 to have a website built,and then they want you to come on,
but then they're afraidthey have to pay that much all over again.
But that's really not the case.
What what I saw.
Yeah, I was you know,
because I, I get involved a lot of timesand I always say like,
okay, if your budget's this,then because we do inexpensive websites
(22:05):
too, I don't think they need to be likesix, seven, eight, nine, $10,000.
Right?
I guess there's exceptions.
If you're programing some kind of customthing that's not there.
Yeah.
But there's a lot of, waysto start an e-commerce store.
You can have an e-commerce storeif you have already have the product,
and you have the picturesand you have the description,
you can write on an ecommerce storein like a week or two.
And then you I always say you spend,then you spend your money really
(22:30):
getting traffic to it.
Because some people think,I have my website, I'm ready to go.
Like, you know, when the sales come.
Yeah, yeah, sure. Now that was true.
You know, in the beginning of the internet
when people would pop up like,I have a client that he would,
he was selling a product,he was the only person doing it.
And so in the late90s, early 2000, he was making
(22:53):
really good money.
And by the time he got to me,he wasn't doing anything.
He had a site up I go, hey, did you doare you doing email marketing?
No, he had 60,000 email addresses.
All the client peoplethat are ordered from him.
Are you doingpay per click? No social media?
No. Like.And he was kind of living off the.
I say wait.
First. Yeah.
(23:14):
But now other peoplehave gotten the marketing.
Now the same productshe sells are on Amazon.
You really do have to changewith the times, correct?
You have to be progressive.
You really do. Correct in my field.
Like I have to keep up to dateon all the new things and all the new
and be able to sort out what's legitand what's not legit.
Right?
You know, the, the AI stuff is somethingthat's come around in the last two years
(23:36):
that it's kind of changing the gamefor a lot of companies.
And how they get found on the web really.Have to stay on top of that.
You really have to stay on top of that.
Any negatives about the AI?
Yeah.
If you if you use AIand you're not paying attention, like so
you're saying I'm going to write a blog orI'm going to write my social media post,
or I'm going to write my website contentand you just go, camera.
(23:57):
I could do this really quick.
I'm going to put up on my site.
You have to really read it. It's right.
95% of the timeit's actually getting worse
because now it's ittrains on its own stuff.
So if it was wrong before it wrotesomething, it'll be wrong again if.
You don't correct it. Correct.
And I caught something todaywhere I was generating something
for somebody and it pulled a company namethat's not their company and just.
(24:18):
Wow, you really have to. Read it. It'sgoing out to the internet.
It's it's looking at the entire internet
and it's taking thingsfrom the internet doing.
And you see so much stuffwhen you're scrolling
Facebook, Instagram right nowthat looks real.
And it's. Not it's not.
Like, you know,
talk about somebody doing a concertor somebody doing this
or that or somebody did thisor somebody died.
And it's like all fake.
Yeah. But I. So real.
(24:39):
I can generate a, a person,a video of a person talking.
That person does not exist. Right.
And they're not real.
And and and you can generatelike oh like I saw one
that I thought was realand today it was a cat with an alligator.
Right. Yeah.
And at the end the the thethe the alligator gets up in waves,
(24:59):
you know, like, but it looks on the firstfew seconds of this, this looks legit.
These people are brilliant, I really are.
Listen, I just saw somethingthat I thought was real,
and then I read the comment
and the first comment said,how come he's got three legs, right?
And it was like, oh yeah, I looked down.
It's like,oh my gosh, this isn't real time.
(25:22):
Who's recently? And they said,how come he has six fingers?
Oh yeah. No that can't, you can'tI can't do hands really.
Well I it gets it's it's it'sgotten better.
But hands are usually to give away. Yeah.
On that stuff.
Yeah.
One thing I, you know,
because it's somethingI'm actually working on like nothing
you have to be really on top of isyour, is your you have a every business
has a Google pageand you have to be on top of that.
(25:43):
Like you have to make sure that, your phone number is correct.
Your your address is correct.
I've brought into people who go,I don't know why our business dropped off.
I started questioning themand answering questions.
And I go out and I go, here's all thephone numbers that are on the internet.
And they go, that's not our number.
We changed our number.
Like, because somebody came in and said,oh, I can do phone service for you for.
(26:03):
Yeah. And they neverand you can port the number over.
And some people just don't.
They just change the number,
but they don't tell Googlethey need to change the number.
And the other thing you have to be ontop of with that is your is your reviews.
If you are. Yes.
Getting reviews, you should be activelyengaging with your with your clients.
Hey, can you give me a review?
And if you get a bad review,you have to be able to manage it.
(26:25):
And I'm so big on that. Robert.
Yeah, I do thatall the time with the with the
with the DJ business,you know, with wedding.
Why are they not Google and you want thatsearch engine optimization.
You want to show up at the top. Correct.And the reviews.
Help and reviews are big deallike both good and a bad one can really do
some damage, you know, especiallyif you don't have a lot of reviews like,
a lot of times I brought into a companythat has five reviews
(26:47):
and they get one bad one.
Yeah. So now that all looks bad, right?
We will get hundreds and hundredsand hundreds of reviews, right?
Because you have to remove
you have to remind people that even thoughthey had a great time to leave a review,
because sometimes people loveto write a review when they're unhappy.
Correct?
The whole thing is strikewhile the iron is hot, too,
and somebody is really, really happy.That's the time to ask them.
(27:07):
And they're more than happy to put their.
Yeah, we help them set up an out
and in an easy way to respond to reviewsand an easy way to get reviews.
Like, I can give you a linkthat you can send right to the client.
Do all the work for them.
Like make it as easy as thembecause like Joyce said, these people,
are you running a restaurant?You're doing something.
You're running around 99% of the timemanaging your place.
You don't have time to know,
but if you ignore those things,it could be catastrophic for your company.
(27:30):
That's what I love about what you do,because I'm running a business
and I want to focus on the creative,I want to focus on the relationship,
and then I don't want to dealwith the analytics
and all the backgroundand getting all the rules out there
like you do, and somebody like you makeswhat we do even better and slow.
And that's why somebody comes in handy.
And it really issomeone recommending someone.
So we're making everyone's lifeeasier. Call Rob.
(27:52):
I recommendI recommend Rob, we. Recommend. Yeah.
I really I recommend myself.
You know. How to how do people you're intouch with your. Message.
And what they want to use.
On my website,digital traffic factory.com.
And we do nationwideactually we do worldwide.
I have clients in us, you know, inEngland and Europe and Australia,
like we've done stuff for,
timing's a little bit weird for zoomcalls, but yeah, sure, we can do that.
(28:16):
And we do. We handle.
I handle large businesses.
And but I love doing small businesses,especially people who are really
challenged with their technologyand know what they're doing.
And I like I love people who are startingcompanies like, I love helping them.
And that's like getting them going.
And they don't have to sign a contract.
No. And the other thingis, if they already have a website
and maybe someone else is handling it,you can easily take that over without it.
(28:40):
Correct.
If they if they're not happy with it,I can transfer it over.
I also will still work with they're goingto stay with our website people.
Yeah. It'snot a game changer for me. Right.
And we do all like if you want it,
if you don't know how to do credit cardprocessing, if you wanted your website
to do forms or ask questionsor do polls like we do all of that.
So you're one size fits all.
One stop. Shopping. Yeah, we try.
(29:01):
I heard a rumor through the grapevinethat you're a big Disney guy, too,
and that's. So we want you to come backfor another episode.
I will. Do that. I will do.
And you do.
The one thing I could do,the one thing I could talk
more about digital marketing is Disney.
Is Mr.
Disney, Mr. Disney. However,thank you so much for being here.
I learned a lotand we really appreciate you stopping by.
Thank you so much for watching.
What's good with John and Joyceavailable on all streaming platforms.
(29:24):
Check it out.
Tell our friend about us. It's good news.
It's good news. You've landedhere is a safe place to land.
No negativity.
And we really appreciate youand your family and and,
thank you so much for tuning in.Yeah. Thanks. Time.
Remember, everyone, take a deep breath.
Relax your shoulders all as well.
That's right.
All is well.Till next time. Bye for now. Bye.
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