Text Nia to get social marketing advice for your beauty brand!
What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.
Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most.
0:00-0:50 — Introduce the Series
0:52-17:54 — BREAD Beauty Supply acquired by holding company, CODB (Cost of Doing Business), founded by Topicals CEO & President, Olamide Olowe and Sochi Mbadugha
17:55-26:19 — Taraji P. Henson buys back her hair care brand, TPH by Taraji, from mass beauty incubator, Maesa, after reaching an undisclosed financial settlement
26:20 - 30:49 — Hailey Bieber explores $1 billion sale of her beauty brand Rhode
30:50 - 39:32 — The impact of celebrity brand ambassador partnerships (ie, Brenda Song for Merit, Shay Mitchell for OGX, Kim Cattrell for Charlotte Tilbury)
39:33-50:06 — Glossier is on the verge of losing unicorn status due to its lack of profitability and ability to scale
Article & Social Media Sources:
https://www.essence.com/beauty/exclusive-interview-topicals-holding-company-bread-beauty-supply-acquisition/?utm_source=substack&utm_medium=email
BOF @businessofbeauty https://www.instagram.com/p/DH_bnaVsLkN/
https://www.globalcosmeticsnews.com/taraji-p-henson-becomes-latest-celeb-founder-to-buy-back-her-brand/
BOF @businessofbeauty https://www.instagram.com/p/DIBXThBNyod/
https://techcrunch.com/2025/04/10/glossier-might-lose-its-unicorn-status-report-says/
@peoplebrandsandthings https://www.instagram.com/peoplebrandsandthings/
Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.
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