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Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. 

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most.

0:00-1:15 — Introduce the Series
1:48-6:00 — Glow Recipe launches into the makeup category with its new Watermelon Glow Niacinamide Dewy Flush tinted cheek serum13:29-29:59—  
6:01-14:34 — Rhode launches new 'Peptide Lip Shape' lip liners, confirmed rumours of them launching into Sephora in late 2025
14:35-16:13 — The news on the US tariffs affecting the beauty industry, Canadian brands and customers showing solidarity for supporting their own
16:14-23:33 — The news on Target rolling back their DEI initiatives, Black-owned beauty brand founders including Melissa Butler (The Lip Bar) & Tabitha Brown (Donna's Recipe) speak out 
23:34-27:56 — Dame Pat McGrath has done it again! Pat McGrath Labs (FINALLY) launches their long-awaited Skin Fetish GLASS 001 Artistry Mask based on her viral 'Porcelain Glass Skin' technique used at Maison Margiela SS24 Couture Show

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Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

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