In this episode of What’s the Point, host Nate Smith sits down with Ann Rimkus, EVP of Strategy at Point, and Sarah Wicks, PR Manager at Point, for an honest conversation about what it really takes to make marketing work, especially in the evolving world of senior living.
With experience spanning global brands, PR campaigns, and strategic media planning, Ann and Sarah share why working across disciplines is no longer optional. From outdated tactics and rinse-and-repeat strategies to the real power of storytelling and human connection, this episode explores how smart, integrated marketing can cut through the noise and make a lasting impact.
You'll hear how COVID reshaped marketing expectations, why performance metrics aren't the whole picture, and how creative events and earned media are driving real results. Whether you're in senior living, real estate, or any industry trying to connect with an audience that values experience and meaning, this conversation will give you fresh perspective and inspiration.
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