The Rise of In-House Marketing: Why Companies Still Need Strategic Agency

In this episode of What’s The Point Podcast, we sit down with J Frederick, Executive Creative Director at Point, to explore how the marketing landscape is shifting as more companies invest in building in-house teams. While this move offers speed and brand alignment, it can also bring challenges in bandwidth, perspective, and specialized expertise.

J shares insights on why the smartest brands aren’t choosing either/or between in-house teams and agencies but instead are creating powerful partnerships that bring the best of both worlds. We’ll dive into how agencies can serve as true strategic partners, providing fresh creative thinking, scalable resources, and the outside perspective that keeps campaigns innovative and effective.

Whether you’re leading an internal marketing department, considering expanding your in-house capabilities, or looking for ways to get more out of your agency relationships, this conversation will give you practical strategies to strengthen your approach.

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