Coffee Cakes, Culinary Dreams & a Whole Lot of Hustle – Meet Victor Hernandez of Fox & Co. Bakery

This week, I sat down with Victor Hernandez, the creative force behind Fox & Co. Bakery. We talked about everything from baking cakes for cash as a teenager (yes, really!) to his time at Magnolia, his formal culinary training, and what he learned leading the kitchen at Di Campli’s.Now, Victor’s pouring all of that experience—and heart—into his own business, one delicious goody at a time. He’s showing up every week at the Woodway Farmers Market and Eastside Market, sharing elevated, scratch-made bakes that have already built a bit of a cult following.But Victor’s story doesn’t stop there. His bigger dream? A neighborhood bakery-bookstore hybrid. Think cozy, inviting, and full of good stories—on the shelves and on the plate.If you’ve ever dreamed of building something from scratch (pun intended), this episode will hit home.Catch Victor & Fox & Co. Bakery: Follow on TikTok: @foxandcobakery Find him weekly at: • Woodway Farmers Market• Eastside Market (Brotherwell Brewing) Listen now wherever you get your podcasts and follow along as Victor turns talent + hustle into something truly special.Let’s help him bring that bookstore dream to life, Waco.#whatsupwaco #foxandcobakery #wacotexas #farmersmarketfinds #wacoeats #supportlocal Learn more about your ad choices. Visit megaphone.fm/adchoices