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July 3, 2025 25 mins
Jennifer Smith Didn’t Grow Up a Reader... and Now She Owns a BookstoreThis week on From The Vault Waco, I had the joy of sitting down with Jennifer Smith, founder of From The Vault, Central Texas’s very first mobile bookstore—and honestly, this conversation felt like a heart-to-heart with a kindred spirit.Jennifer didn’t grow up loving books. In fact, she didn’t really start reading until 2021—but once she picked up the right story, something shifted. That spark turned into a passion, and eventually, into a full-blown small business. Today, From The Vault is a curated, pop-up bookstore that will show up at markets, special events, and community spaces all across Waco and throughout Central Texas.We talked about what it’s like to discover reading as an adult, how fiction helped her find her voice, and the courage it takes to follow a new dream—especially one as creative and community-focused as this. Jennifer is building more than just a bookshop on wheels—she’s creating a space where readers feel seen, stories are celebrated, and book lovers can connect face-to-face.📍Where to Find Her: Instagram: @fromthevaultwaco Email: fromthevaultbooks@gmail.com Phone: (325) 280‑3348 Pop-up schedule: Follow her on social to keep up with her latest market stops, new releases, and special events. 📣 Book club ladies – If you’re looking for a fresh read and want to host a fun, personalized book-buying experience, reach out to Jennifer. She’s happy to help you pick the perfect title and would love to be part of your next gathering.✨ This episode is for anyone who’s ever thought it was “too late” to become a reader or start something new. Jennifer’s story is proof that the right story can change everything—and sometimes, that change turns into your calling.Listen now, and let’s cheer her on as she continues growing From The Vault, one reader (and one road trip) at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices
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