Interview with Brooke Hanson, Owner of Textured Threads

This week on What’s Up Waco, I sat down with Brooke Hanson — the creative heart and soul behind Textured Threads, a Waco-grown boutique that’s all about helping women feel confident, cool, and completely themselves.Brooke has always loved fashion, but her story goes deeper than just cute clothes. She grew up in a world that told her “nice girls wear dresses,” but she craved texture, freedom, and the kind of fashion that felt like her. From high school denim shenanigans to styling women all over town, Brooke’s journey is full of fun, passion, and a whole lot of heart.She’s got big news too — Textured Threads is now 100% online with more fun drops to come in June! We talked about what’s coming, why now was the time to make the shift, and what it means to build a brand that’s rooted in Waco but ready to ship style far and wide.✨ In this episode:— The fashion “rules” Brooke broke and why they mattered— Her favorite moments dressing Waco women— What it’s like taking a brick-and-mortar boutique fully online— The story behind those infamous high school jeans— A sneak peek at what’s dropping this summerIf you love local business, style with personality, and supporting bold women doing bold things — this episode’s for you.🔗 Shop and follow Textured Threads:— Website: texturedthreads.com— Instagram: @texturedthreadsboutique— Facebook: Textured Threads Boutique— Pinterest: @texturedthreadsboutiqueHit play and let me know your favorite moment — and if you have a favorite piece from Textured Threads hanging in your closet, I want to hear it. 😉 Learn more about your ad choices. Visit megaphone.fm/adchoices