May 22, 2025 • 16 mins
Interested in being a guest? Email us at admin@evankirstel.com
Unified communications doesn't have to be complicated or confusing. In this revealing conversation with Jason from Wildix, we explore how a channel-first approach is revolutionizing the way businesses communicate and collaborate.
Wildix has carved out a unique position in the crowded UCaaS market by committing 100% to its channel partners. "We are nothing without our channel," Jason explains, detailing how they've transformed from a reactive to proactive partner support model. Rather than competing with their partners, Wildix stands shoulder-to-shoulder with them, providing sales engineers, technical demos, and proof of concepts while allowing partners to maintain control of customer relationships, contracts, and pricing.
What truly differentiates Wildix is their practical approach to AI implementation. Instead of making sweeping promises, they focus on specific verticals where they can deliver measurable ROI. Their solution helps retail stores prevent theft and streamline training, while their sales-focused tools provide sentiment analysis and seamless CRM integration. As Jason notes, "We want to be laser focused where we feel we can make a difference."
For MSPs and VARs looking for alternatives to legacy vendors that are scaling back wholesale options, Wildix offers a refreshing alternative. With global-by-design solutions, remote-first company culture, and unwavering security standards (they're the only European company on the Gartner Magic Quadrant), they're helping partners deliver unified communications that truly transform businesses.
Ready to discover how a channel-first approach could transform your communications strategy? Subscribe to our podcast for more insights into the rapidly evolving world of business technology and unified communications.
More at https://linktr.ee/EvanKirstel
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hey everybody, today we're diving into the world of
unified communications andcollaboration with an update
from a company that's a littlenew to me Wildix Jason.
How are you?
Speaker 2 (00:13):
I'm well, Evan.
Thank you for having me onAppreciate the time.
Speaker 1 (00:16):
Well, thanks for joining.
We both have long backgroundsin unified communications and
really keen to learn about you,your journey and the big idea at
Wildix.
Perhaps you give me a bit of anintro.
Speaker 2 (00:30):
Good.
Yes, wildix is a communicationsorganization where we sell
voice video messagingcapabilities through our channel
to customers.
We are 100% channel focused.
Channel first for us makes us adifferentiator, and one of our
differentiators in the market isthat we work solely with our
(00:51):
partners.
They empower us, they go tocustomer alongside us and we
help them, support them, enablethem to grow their businesses.
Speaker 1 (01:02):
Fantastic and you know what's the core mission at
Wildix.
That maybe differentiatesyourself from a very crowded you
guys landscape.
You know lots of big techgiants crowding the field, but
you guys are nevertheless prettysuccessful.
What's been the secret sauce?
Speaker 2 (01:21):
Yeah, so the main differentiator for us really is
our go-to-market strategy,whereas a lot of our competitors
are focused both from a directand channel point of view,
constantly creating a bit of aclash between those two
go-to-market strategies.
We are channel first.
Everything we do is through ourpartners.
(01:44):
Everything we do from a salespoint of view has a partner
behind it.
We are nothing without ourchannel.
From a technology point of view, we separate ourselves in two
different areas.
One, from a vertical point ofview.
We have growing solutions forsales as well as for storefronts
(02:08):
, where we are able to providetechnology that makes a true
difference.
We believe that the utilizationof AI is not something that
should just be a nice to have,but should be a differentiator
for that business.
It should make an impact onthat business and what we are
delivering with our verticalsolutions truly does that for
our customers.
(02:28):
And then, finally, agentic AI,as that continues to grow within
our business.
As we embed it into oursolution, it becomes native into
our solution.
It adds another layer to AI andour capabilities.
That is truly leading themarketplace right now.
Speaker 1 (02:50):
Wow, there's a lot of cool stuff to unpack there.
I'd be curious.
You know about the traditionalresale model that you alluded to
and value-based selling.
Clearly you're taking thelatter approach.
You know, traditionally agentsand VARs have dominated telecom,
but you're trying to help yourpartners be more consultative.
You know solutions salesoriented but how does that work
in practice?
In reality?
Speaker 2 (03:10):
It's a great question , Evan.
I come from a direct sale andagency sale point of view where
we really took overopportunities for our partners.
Right, they brought it to usand then we would take it over
and run it.
There wasn't a lot ofcollaboration In the wholesale
resale.
We are completely dependent.
(03:30):
It is the partner's customer,it is their contract, their
pricing.
They drive the sales cycle.
We are there to support them.
Before I came to Wildix, we werevery reactive in that
relationship.
If a partner needed something,we were there to help.
If a partner asked us forsomething, we were able to
deliver, Whether that was aproduct, ask a pricing, ask,
support ask, et cetera.
(03:51):
What I've done is enabled myteam to be much more proactive.
We've built out now a channelsales organization working
through Salesforce, enabling ourpartners not only to be
reactive but again beingproactive in their opportunities
, identifying opportunities thatwe can win.
Now we can win bigger, we canwin a little bit faster.
We've added in additional folkslike our sales engineers to be
(04:16):
able to help support them from atechnical point of view, to
give demos run proof of concepts.
So now it's not partner withWildix behind them, but it's
partner and Wildix side by sidegoing to the customer.
The partner still controlseverything that I mentioned
before, but we're there next tothem, helping them win.
It's only been about a year anda half since we've been running
(04:39):
this program, but the resultshave been fantastic.
Speaker 1 (04:43):
Wow, that's extraordinary.
So let's talk AI.
You mentioned that and it's onevery slide deck this year, but
there is a real value, at leastfrom the early adopters like
ourselves here, you and I.
I mean there's AI in everyaspect of this podcast and video
recording.
It has some really coolcapabilities capabilities I
(05:04):
think the disconnect might behow the customers, particularly
the you know, the enterprises,are being sold it.
I mean, how do you position andintegrate and sell ai in a
practical, you know, partner-ledproject?
I mean, what's, what's thecommunication there, both for
the partner and the end user?
That's beyond just the uh,it'll, it'll uh, you know, solve
(05:27):
every problem you've ever hadconsidered in your business.
Speaker 2 (05:32):
And I think that's what we're trying to stay away
from.
Right Is that we'll solve everyproblem or we'll be a thing
that will, you know, make youmore efficient or more
productive.
We want to do that, of course,but we want to be laser focused
where we feel we can make adifference.
In fact, some of our AItechnology has come directly
(05:55):
from partners working with theircustomers to make a request to
us.
Our Xhoppers solution is agreat example of this.
Xhoppers is built forstorefronts, for retail right.
It is giving them the abilityto utilize a tool like AI to
make them more effective attheir job, but also seeing an
ROI from that use, being able toprevent theft, training faster
(06:16):
onboarding, faster right.
Again, I go back to shrinkage instores.
All of these things not onlyare nice to have, but they're
mission critical for retailright, especially in the US.
It's tariffs and other priceand inflation, and all these
things are coming online.
Having the ability to be ableto save money where they can is
(06:37):
a big differentiator for them.
As I move into agentic AI, thatgives our customers the ability
to really hone in their people,to be able to make them more
productive, without having theburden to go through chatbot and
those kind of relatedfunctionalities where we can
embed our agentic AI agents tobe able to hold those
(07:00):
conversations for them withouthaving to have that human
intervention, allowing people tobe repurposed for much more
productive use than they aretoday.
Speaker 1 (07:12):
Fantastic.
So you're really going afterverticals and UCAS, as you know,
might as well be a completelydifferent application in
hospitality versus retail orhealthcare.
How are you seeing the verticaladoption and how does that
affect your go-to market andmessaging and marketing and
beyond?
Speaker 2 (07:31):
Yeah, so far, you know, we are concentrating our
vertical in two places Onewithin retail, as I mentioned,
two within sales.
Every business Now sales isn'treally a vertical, it's more of
a function of a business but wewant to be able to identify
those specific needs from thosecustomers that have sales as a
(07:51):
need which most businesses doand give them the tools that
make them more productive, givethem sentiment analysis, give
them updated notes, give themthe ability to interact with
CRMs like Salesforce, being ableto have that relationship that
you can not have to live inmultiple boxes or multiple
windows, but one single pane ofglass and host all of your
(08:15):
communication needs out of.
So we've been very laserfocused when it comes to
verticals.
We also see success inhealthcare, hospitality and
others, but those are really thetwo that I named first, that
we're implementing AI into.
Speaker 1 (08:34):
Fantastic, so I'm looking at your messaging.
I mean speed to deployment andsimplicity are recurring themes.
I love that.
What does that mean for yourMSPs and VARs, who are on the
hook to deliver that to theircustomers?
How do you bake that into youroffer?
Speaker 2 (08:47):
Yeah, great question.
It's imperative that we can getpeople up and running quickly,
that we can drive user adoption.
You know, for MSPs, not all ofthem have a large technical
staff.
Not all of them are going to beable to roll out large
deployments very quickly.
They want to be able to gettheir customers up and running
(09:08):
because they need to solve aproblem themselves.
Being able to easily scale,easily deploy, both locally and
then regionally, countrywide,globally, et cetera, gives our
partners the ability to reallyfocus on solutions rather than
just solving a problem.
And it gives them the abilityto have these conversations with
their customers that impact theentire business rather than
(09:32):
location by location by location, and it further protects their
margins and drives more valuefor the back-end work that
they're doing for theircustomers.
So that ability to deliver oursolution quickly is very, very
important to our MSPs.
Speaker 1 (09:47):
Fantastic.
So the other hot topics now forcustomer security and
compliance never negotiable, butthey're no longer just
checkboxes.
You really have to go deep intoboth of those topics.
How do you think about thosekind of customers and regulated
sectors?
I guess all of Europe isbasically a regulated
environment as well GDPR andmore so how's that looking these
(10:12):
days?
Speaker 2 (10:14):
Yeah, listen, we are one.
We're very familiar withsecurity and with regulation.
We know that we need to build avery secure, very reliable
solution for our customers andwe go to great lengths to ensure
that it is the most securesolution in the world.
Yes, we are the only still true, the only Gartner, or the only
(10:40):
company on the Gartner MagicQuadrant out of Europe.
We understand what it means tohave compliance, what it means
to meet regulations, and oursecure, by design solution is a
testament to that.
Speaker 1 (10:53):
Yeah, well done.
So you know there's no shortageof UCAS vendors and it's a very
changing environment Companiesexiting the space, merging,
acquiring other companies.
Almost every week there's morenews.
How do you position yourself insuch a noisy market and what's
the biggest opportunity foryourself this year?
Speaker 2 (11:21):
yourself this year.
Yeah, it's difficult, right,you know this.
This is uh, there's a lot ofpeople in this space.
There's a lot of big names,right, granted, more more
recognizable than ours.
The space that we fit into,though, is a space that is being
vacated by those other vendors,right, but they cannot fill.
There are so many MSPs out there, so many partners that need a
home, partners that are used toworking with the Mitels, avaya,
(11:45):
et cetera of the world, wherethey are scaling back their
solution.
They are not able to wholesaleand resale those solutions as
far as they used to be able toin the past, and they need a
reliable cloud solution that canscale, but one that isn't
forcing them into a box ofagency or forcing them into a
box of a referral sale.
We know that we not only havethe go-to-market down and we can
(12:10):
help those partners who needthat solution, but we have a
fantastic product.
When our product is put infront of customers, when our
product is put in front ofpartners, it stands out as easy
to use, easy to deploy and apowerful tool for their business
, and I think, when you combinethose two things, it allows us
to really grow rapidly, both inthe US and globally, because
(12:33):
there again are so many partnersthat are looking for that type
of solution for their ownbusiness and they're just not
getting it from our competitors.
So, yes, it's crowded, but westand out in a very specific way
that nobody else is reallydoing, specifically in the US.
Speaker 1 (12:51):
Yeah, and your global company.
Tell us about your operations.
Where's the teams?
Tell us about your operations.
Where's the team?
Teams.
Speaker 2 (13:03):
And how do you support those global 2000 who
want you know a footprint acrossmany, many time zones?
Yeah, so, while this grew outof Italy, it was conceived and
built by two brothers, steve andDimitri Osler.
They moved the business toTallinn, estonia.
They believe in 100% remote.
This is something I've kind ofhad to get used to.
I'm an old school guy.
(13:24):
I like going into the office,seeing people.
But they believe in 100% remote.
All of us can work from anywhere.
They expect us to do our jobs.
They drive productivity, theydrive ambition, they drive us
being first and leading, andthey lead from the front in that
way.
But they're also huge advocatesof work-life balance and
(13:48):
ensuring that people can workfrom where they need to and work
how they need to.
As long as we can get the jobdone, that's all that really
matters.
And so we've grown the businessorganically that way.
We've also grown through ourpartnership program, and our
partners then become an arm toour business.
I see us growing immensely inthe UK, in Europe and then in
(14:12):
the Americas, and in terms ofhow we work with companies on a
(14:34):
larger scale and on a globalscale.
That's where our ClassSoundproduct comes into playLA, and
it is global out of the box.
There are no zones, there areno local, international dieting.
Everything is global out of thebox, and so companies that are
expanding, whether it's throughEurope or globally, or even us,
canada, central South America.
As soon as you have that, notonly do you have a very reliable
(14:56):
, very scalable solution, butagain it's delivered as global
out of the box, which is a hugedifferentiator for those global
companies.
Speaker 1 (15:04):
Fantastic.
What a one-stop shop,incredible.
Speaker 2 (15:08):
What are you looking?
Speaker 1 (15:09):
forward to as we head into the summer month.
Busy conference season behindus, another one coming up.
What's on your mind the rest ofthe year?
Speaker 2 (15:17):
Yeah, so I'm looking forward to one seeing a lot of
our partners.
We do an enablement programcalled Sales Academy, sales
Elevate Lab.
It's the Sales Academy.
It's our desire to enable ourpartners and give them a sales
methodology that's not onlygoing to benefit their endeavors
with Wildix but theirbusinesses overall.
(15:39):
So I've had the opportunity.
I was in Nashville last week.
I'll be going to Barcelonatomorrow, rome next week.
So busy, but getting theopportunity to sit down, hear
from partners what's working,what's not.
This is one of my more favoritetimes of the year because I
really get to hear from thepeople on the ground and really
learn from them and spend a lotof time picking up what we need
(16:00):
to in order to deliver betterpartnership to them.
So that's really what I'mlooking forward to.
Excuse me, Fantastic.
Speaker 1 (16:09):
Well, congratulations on all the success.
Hopefully you have somedowntime as well after the busy
travel season and onwards andupwards at wild eggs.
Thanks so much, jason thank youand thanks everyone for
listening and watching, takecare.
Hey everybody, today we're diving into the world of
unified communications andcollaboration with an update
from a company that's a littlenew to me Wildix Jason.
How are you?
Speaker 2 (00:13):
I'm well, Evan.
Thank you for having me onAppreciate the time.
Speaker 1 (00:16):
Well, thanks for joining.
We both have long backgroundsin unified communications and
really keen to learn about you,your journey and the big idea at
Wildix.
Perhaps you give me a bit of anintro.
Speaker 2 (00:30):
Good.
Yes, wildix is a communicationsorganization where we sell
voice video messagingcapabilities through our channel
to customers.
We are 100% channel focused.
Channel first for us makes us adifferentiator, and one of our
differentiators in the market isthat we work solely with our
(00:51):
partners.
They empower us, they go tocustomer alongside us and we
help them, support them, enablethem to grow their businesses.
Speaker 1 (01:02):
Fantastic and you know what's the core mission at
Wildix.
That maybe differentiatesyourself from a very crowded you
guys landscape.
You know lots of big techgiants crowding the field, but
you guys are nevertheless prettysuccessful.
What's been the secret sauce?
Speaker 2 (01:21):
Yeah, so the main differentiator for us really is
our go-to-market strategy,whereas a lot of our competitors
are focused both from a directand channel point of view,
constantly creating a bit of aclash between those two
go-to-market strategies.
We are channel first.
Everything we do is through ourpartners.
(01:44):
Everything we do from a salespoint of view has a partner
behind it.
We are nothing without ourchannel.
From a technology point of view, we separate ourselves in two
different areas.
One, from a vertical point ofview.
We have growing solutions forsales as well as for storefronts
(02:08):
, where we are able to providetechnology that makes a true
difference.
We believe that the utilizationof AI is not something that
should just be a nice to have,but should be a differentiator
for that business.
It should make an impact onthat business and what we are
delivering with our verticalsolutions truly does that for
our customers.
(02:28):
And then, finally, agentic AI,as that continues to grow within
our business.
As we embed it into oursolution, it becomes native into
our solution.
It adds another layer to AI andour capabilities.
That is truly leading themarketplace right now.
Speaker 1 (02:50):
Wow, there's a lot of cool stuff to unpack there.
I'd be curious.
You know about the traditionalresale model that you alluded to
and value-based selling.
Clearly you're taking thelatter approach.
You know, traditionally agentsand VARs have dominated telecom,
but you're trying to help yourpartners be more consultative.
You know solutions salesoriented but how does that work
in practice?
In reality?
Speaker 2 (03:10):
It's a great question , Evan.
I come from a direct sale andagency sale point of view where
we really took overopportunities for our partners.
Right, they brought it to usand then we would take it over
and run it.
There wasn't a lot ofcollaboration In the wholesale
resale.
We are completely dependent.
(03:30):
It is the partner's customer,it is their contract, their
pricing.
They drive the sales cycle.
We are there to support them.
Before I came to Wildix, we werevery reactive in that
relationship.
If a partner needed something,we were there to help.
If a partner asked us forsomething, we were able to
deliver, Whether that was aproduct, ask a pricing, ask,
support ask, et cetera.
(03:51):
What I've done is enabled myteam to be much more proactive.
We've built out now a channelsales organization working
through Salesforce, enabling ourpartners not only to be
reactive but again beingproactive in their opportunities
, identifying opportunities thatwe can win.
Now we can win bigger, we canwin a little bit faster.
We've added in additional folkslike our sales engineers to be
(04:16):
able to help support them from atechnical point of view, to
give demos run proof of concepts.
So now it's not partner withWildix behind them, but it's
partner and Wildix side by sidegoing to the customer.
The partner still controlseverything that I mentioned
before, but we're there next tothem, helping them win.
It's only been about a year anda half since we've been running
(04:39):
this program, but the resultshave been fantastic.
Speaker 1 (04:43):
Wow, that's extraordinary.
So let's talk AI.
You mentioned that and it's onevery slide deck this year, but
there is a real value, at leastfrom the early adopters like
ourselves here, you and I.
I mean there's AI in everyaspect of this podcast and video
recording.
It has some really coolcapabilities capabilities I
(05:04):
think the disconnect might behow the customers, particularly
the you know, the enterprises,are being sold it.
I mean, how do you position andintegrate and sell ai in a
practical, you know, partner-ledproject?
I mean, what's, what's thecommunication there, both for
the partner and the end user?
That's beyond just the uh,it'll, it'll uh, you know, solve
(05:27):
every problem you've ever hadconsidered in your business.
Speaker 2 (05:32):
And I think that's what we're trying to stay away
from.
Right Is that we'll solve everyproblem or we'll be a thing
that will, you know, make youmore efficient or more
productive.
We want to do that, of course,but we want to be laser focused
where we feel we can make adifference.
In fact, some of our AItechnology has come directly
(05:55):
from partners working with theircustomers to make a request to
us.
Our Xhoppers solution is agreat example of this.
Xhoppers is built forstorefronts, for retail right.
It is giving them the abilityto utilize a tool like AI to
make them more effective attheir job, but also seeing an
ROI from that use, being able toprevent theft, training faster
(06:16):
onboarding, faster right.
Again, I go back to shrinkage instores.
All of these things not onlyare nice to have, but they're
mission critical for retailright, especially in the US.
It's tariffs and other priceand inflation, and all these
things are coming online.
Having the ability to be ableto save money where they can is
(06:37):
a big differentiator for them.
As I move into agentic AI, thatgives our customers the ability
to really hone in their people,to be able to make them more
productive, without having theburden to go through chatbot and
those kind of relatedfunctionalities where we can
embed our agentic AI agents tobe able to hold those
(07:00):
conversations for them withouthaving to have that human
intervention, allowing people tobe repurposed for much more
productive use than they aretoday.
Speaker 1 (07:12):
Fantastic.
So you're really going afterverticals and UCAS, as you know,
might as well be a completelydifferent application in
hospitality versus retail orhealthcare.
How are you seeing the verticaladoption and how does that
affect your go-to market andmessaging and marketing and
beyond?
Speaker 2 (07:31):
Yeah, so far, you know, we are concentrating our
vertical in two places Onewithin retail, as I mentioned,
two within sales.
Every business Now sales isn'treally a vertical, it's more of
a function of a business but wewant to be able to identify
those specific needs from thosecustomers that have sales as a
(07:51):
need which most businesses doand give them the tools that
make them more productive, givethem sentiment analysis, give
them updated notes, give themthe ability to interact with
CRMs like Salesforce, being ableto have that relationship that
you can not have to live inmultiple boxes or multiple
windows, but one single pane ofglass and host all of your
(08:15):
communication needs out of.
So we've been very laserfocused when it comes to
verticals.
We also see success inhealthcare, hospitality and
others, but those are really thetwo that I named first, that
we're implementing AI into.
Speaker 1 (08:34):
Fantastic, so I'm looking at your messaging.
I mean speed to deployment andsimplicity are recurring themes.
I love that.
What does that mean for yourMSPs and VARs, who are on the
hook to deliver that to theircustomers?
How do you bake that into youroffer?
Speaker 2 (08:47):
Yeah, great question.
It's imperative that we can getpeople up and running quickly,
that we can drive user adoption.
You know, for MSPs, not all ofthem have a large technical
staff.
Not all of them are going to beable to roll out large
deployments very quickly.
They want to be able to gettheir customers up and running
(09:08):
because they need to solve aproblem themselves.
Being able to easily scale,easily deploy, both locally and
then regionally, countrywide,globally, et cetera, gives our
partners the ability to reallyfocus on solutions rather than
just solving a problem.
And it gives them the abilityto have these conversations with
their customers that impact theentire business rather than
(09:32):
location by location by location, and it further protects their
margins and drives more valuefor the back-end work that
they're doing for theircustomers.
So that ability to deliver oursolution quickly is very, very
important to our MSPs.
Speaker 1 (09:47):
Fantastic.
So the other hot topics now forcustomer security and
compliance never negotiable, butthey're no longer just
checkboxes.
You really have to go deep intoboth of those topics.
How do you think about thosekind of customers and regulated
sectors?
I guess all of Europe isbasically a regulated
environment as well GDPR andmore so how's that looking these
(10:12):
days?
Speaker 2 (10:14):
Yeah, listen, we are one.
We're very familiar withsecurity and with regulation.
We know that we need to build avery secure, very reliable
solution for our customers andwe go to great lengths to ensure
that it is the most securesolution in the world.
Yes, we are the only still true, the only Gartner, or the only
(10:40):
company on the Gartner MagicQuadrant out of Europe.
We understand what it means tohave compliance, what it means
to meet regulations, and oursecure, by design solution is a
testament to that.
Speaker 1 (10:53):
Yeah, well done.
So you know there's no shortageof UCAS vendors and it's a very
changing environment Companiesexiting the space, merging,
acquiring other companies.
Almost every week there's morenews.
How do you position yourself insuch a noisy market and what's
the biggest opportunity foryourself this year?
Speaker 2 (11:21):
yourself this year.
Yeah, it's difficult, right,you know this.
This is uh, there's a lot ofpeople in this space.
There's a lot of big names,right, granted, more more
recognizable than ours.
The space that we fit into,though, is a space that is being
vacated by those other vendors,right, but they cannot fill.
There are so many MSPs out there, so many partners that need a
home, partners that are used toworking with the Mitels, avaya,
(11:45):
et cetera of the world, wherethey are scaling back their
solution.
They are not able to wholesaleand resale those solutions as
far as they used to be able toin the past, and they need a
reliable cloud solution that canscale, but one that isn't
forcing them into a box ofagency or forcing them into a
box of a referral sale.
We know that we not only havethe go-to-market down and we can
(12:10):
help those partners who needthat solution, but we have a
fantastic product.
When our product is put infront of customers, when our
product is put in front ofpartners, it stands out as easy
to use, easy to deploy and apowerful tool for their business
, and I think, when you combinethose two things, it allows us
to really grow rapidly, both inthe US and globally, because
(12:33):
there again are so many partnersthat are looking for that type
of solution for their ownbusiness and they're just not
getting it from our competitors.
So, yes, it's crowded, but westand out in a very specific way
that nobody else is reallydoing, specifically in the US.
Speaker 1 (12:51):
Yeah, and your global company.
Tell us about your operations.
Where's the teams?
Tell us about your operations.
Where's the team?
Teams.
Speaker 2 (13:03):
And how do you support those global 2000 who
want you know a footprint acrossmany, many time zones?
Yeah, so, while this grew outof Italy, it was conceived and
built by two brothers, steve andDimitri Osler.
They moved the business toTallinn, estonia.
They believe in 100% remote.
This is something I've kind ofhad to get used to.
I'm an old school guy.
(13:24):
I like going into the office,seeing people.
But they believe in 100% remote.
All of us can work from anywhere.
They expect us to do our jobs.
They drive productivity, theydrive ambition, they drive us
being first and leading, andthey lead from the front in that
way.
But they're also huge advocatesof work-life balance and
(13:48):
ensuring that people can workfrom where they need to and work
how they need to.
As long as we can get the jobdone, that's all that really
matters.
And so we've grown the businessorganically that way.
We've also grown through ourpartnership program, and our
partners then become an arm toour business.
I see us growing immensely inthe UK, in Europe and then in
(14:12):
the Americas, and in terms ofhow we work with companies on a
(14:34):
larger scale and on a globalscale.
That's where our ClassSoundproduct comes into playLA, and
it is global out of the box.
There are no zones, there areno local, international dieting.
Everything is global out of thebox, and so companies that are
expanding, whether it's throughEurope or globally, or even us,
canada, central South America.
As soon as you have that, notonly do you have a very reliable
(14:56):
, very scalable solution, butagain it's delivered as global
out of the box, which is a hugedifferentiator for those global
companies.
Speaker 1 (15:04):
Fantastic.
What a one-stop shop,incredible.
Speaker 2 (15:08):
What are you looking?
Speaker 1 (15:09):
forward to as we head into the summer month.
Busy conference season behindus, another one coming up.
What's on your mind the rest ofthe year?
Speaker 2 (15:17):
Yeah, so I'm looking forward to one seeing a lot of
our partners.
We do an enablement programcalled Sales Academy, sales
Elevate Lab.
It's the Sales Academy.
It's our desire to enable ourpartners and give them a sales
methodology that's not onlygoing to benefit their endeavors
with Wildix but theirbusinesses overall.
(15:39):
So I've had the opportunity.
I was in Nashville last week.
I'll be going to Barcelonatomorrow, rome next week.
So busy, but getting theopportunity to sit down, hear
from partners what's working,what's not.
This is one of my more favoritetimes of the year because I
really get to hear from thepeople on the ground and really
learn from them and spend a lotof time picking up what we need
(16:00):
to in order to deliver betterpartnership to them.
So that's really what I'mlooking forward to.
Excuse me, Fantastic.
Speaker 1 (16:09):
Well, congratulations on all the success.
Hopefully you have somedowntime as well after the busy
travel season and onwards andupwards at wild eggs.
Thanks so much, jason thank youand thanks everyone for
listening and watching, takecare.
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