What's Your Next?

In a rapidly shifting economic landscape, one question has moved from the margins of business conversation to its very center: Is your job really safer than owning a business today? In this episode of What's Your Next, our hosts — a husband-and-wife franchising duo — tackle this question head-on, dismantling the comfortable assumptions many workers hold about the security of employment.

 ⚡ Their discussion is not a ...

Economic uncertainty can make entrepreneurs feel as though they need to predict what will happen next. But the central message of Tony Arterburn’s conversation is different: business owners don’t necessarily need better predictions—they need a stronger understanding of money, purchasing power, risk, and adaptability.

From financial literacy and inflation to gold, Bitcoin, AI, and entrepreneurship, the conve...

Every great business begins with a problem someone noticed that everyone else walked right past. 👀 In the pet care industry of the early 2000s, Tim Vogle spotted exactly that kind of missed opportunity — and it took him fifteen years to turn it into one of the most compelling franchise success stories in the pet wellness space. This article explores how Scenthound was born, how it scaled, and what lessons it offers to aspiri...

Success is often described in terms of talent, opportunity, or ambition. Yet the conversation between Stacey Riska and Patrick presents a different perspective: meaningful progress often begins with the beliefs we accept, the habits we practice, the relationships we build, and our willingness to take action despite uncertainty.

Patrick, who has been blind since birth, shares lessons drawn from his experiences as an author, s...

For many professionals, the path to financial independence begins with a simple question:

✈️ How can I make my money work without creating another full-time job? 💰

That question sits at the heart of Ryan Gibson’s journey from commercial airline pilot to co-founder of Spartan Investment Group. His experience with real estate investing, particularly self-storage, offers a broader lesson about building wealth: attractive ...

How to Scale a Franchise Without Breaking It: The Systems, People & Growth Strategy Every Franchisor Needs

Business growth is usually treated as evidence that everything is working. More customers, more locations, and more franchisees appear to signal success. Yet rapid growth can expose weaknesses that were almost invisible when a company was smaller.

The central lesson from Keith Orlean’s experience is straightforward: a ...

Owning a business is a goal shared by many professionals, but one challenge repeatedly stands in the way: most people either have the financial resources to invest or the time and expertise to operate a business—but rarely both. The video introduces a partnership model developed by Built to Run that aims to solve this problem by pairing capital investors with experienced operating partners.

Rather than promoting passiv...

Entrepreneurs often believe that finding customers requires expensive advertising, viral social media posts, or aggressive sales tactics. In the interview Next Level Franchise Group – What Is Your Next?, Justin Boyum presents a different philosophy: use LinkedIn to build authentic professional relationships that naturally lead to referrals, partnerships, and clients. 🤝

This article summarizes the core ideas discussed ...

Entrepreneurship is often portrayed as a clean, strategic journey driven by brilliant ideas and detailed planning. However, real-world success is rarely linear. Jay Sapovitz’s journey—from sports radio host to serial entrepreneur—shows that success is shaped by pivots, relationships, self-awareness, and relentless action.

Many people wait for the “perfect idea.” Jay’s journey proves that ...

Many aspiring entrepreneurs dream of business ownership but hesitate to leave the security of their full‑time job. Franchising offers a pathway that can make this transition easier. One of the most common questions new candidates ask is: Can I start a franchise while still working full time?

The answer is often yes, depending on the franchise model and the structure of the business. With the right opportunity and strategy, m...

Many professionals dream about leaving corporate life to start their own business. The idea promises freedom, control, creativity, and potentially financial independence. However, the transition from employee to entrepreneur is rarely simple. The journey typically moves through several stages—from inspiration and excitement to a challenging phase known as the "messy middle." 💡

This article explains the psychological, ...

In business, we are taught to measure progress through revenue, growth, titles, and recognition. But beneath those external milestones lies a deeper and more enduring question:

What are you leaving behind for the people you love? ❤️

This question shifts the conversation from achievement to legacy, from accumulation to clarity. And for many families, it is a conversation that is long overdue.

The Hidden Gap: Why 70%...

Rethinking Ownership 🧠🏡
Our hosts, along with Tim Street, founder of Foolproof FSBO, discuss a powerful idea: ownership is not a gamble driven by luck or instinct—it is a skill that can be learned, systematized, and repeated. 

Reinvention and the Concept of the “Second Act” 🔄✨
Tim Street’s personal story illustrates the theme of reinvention. From growing up in Detroit, serving in the Mar...

Rethinking Business Ownership
The video “Next Level Franchise Group – What Is Your Next?” explores a modern approach to business ownership—one that prioritizes lifestyle alignment, purpose, and sustainability over hustle culture 💡. Through an in-depth conversation with Betsy Miller, founder of the 2B Organized franchise, viewers gain insight into how a service-based business can scale nationally while st...

Many aspiring business owners ask a single, deceptively simple question: “What is the best franchise to buy?” 🤔 Our hosts explain why this question often leads to confusion, frustration, and often poor decisions. Drawing from real-world franchise consulting experience, they outline a more effective, human-centered approach to choosing the right franchise.

Why There Is No “Best” Franchise
The centr...

Artificial Intelligence (AI) has become a major player in nearly every industry, and franchising is no exception. 🌍 Entrepreneurs exploring business ownership are increasingly turning to AI platforms like ChatGPT and Gemini for insights. 

1. How AI Is Changing Franchise Research

AI systems can rapidly analyze massive datasets, generate business recommendations, and simulate candidate evaluations. These tools can:

• 🧭 Suggest ...

One of the most frequently asked questions by aspiring franchise owners is: “Do I need experience in the industry to own a franchise?” The short answer, as explained by our hosts, is no. In fact, prior experience can sometimes work against you. 

The Myth of Industry Experience

Many people assume that success in franchising depends on technical expertise or years of experience in a specific field. However, franchising...

🏢 The Franchise Dream and Its Hidden Complexity
Owning a franchise is often viewed as the perfect balance between entrepreneurship and support. It offers a proven system, brand recognition, and the potential for financial independence. However, behind every dream of business ownership lies a dense web of legal obligations.

⚖️ The Role of a Franchise Attorney
A franchise attorney serves as both a translator and protec...

In the episode, our hosts discuss the mindset and motivations behind entrepreneurship, particularly through franchising. The conversation offers valuable lessons for anyone considering leaving the corporate world to pursue business ownership.

1. 😨 The Fear Factor: Why People Hesitate to Start a Business
One of the central themes discussed is fear — the number one obstacle preventing people from exploring entreprene...